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    SaaS Model

    Uploaded by

    Peter Shi
    SaaS Model

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    SaaS Model

    Uploaded by

    Peter Shi
    15 views2 pages
    SaaS Model

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

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    SaaS Model

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    15 views2 pages

    SaaS Model

    Uploaded by

    Peter Shi
    SaaS Model

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 2

    2016 2017E 2018E

    Revenue $50,000 $52,500 $55,125


    ARPU $10 $10 $10
    Customers 5000 5250 5513
    Customers Growth - 10% 10%
    Churn - 5% 5%

    LTV $200 $200

    Expenses
    Marketing/Sales $20,000 $20,000 $20,000
    SG&A $10,000 $10,000 $10,000

    CAC $80 $76

    Net Income $22,500 $25,125

    LTV/CAC 2.50x 2.63x


    2019E 2020E 2021E
    $57,881 $60,775 $63,814
    $10 $10 $10
    5788 6078 6381
    10% 10% 10%
    5% 5% 5%

    $200 $200 $200

    $20,000 $20,000 $20,000


    $10,000 $10,000 $10,000

    $73 $69 $66

    $27,881 $30,775 $33,814

    2.76x 2.89x 3.04x

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