BMG 250: Principles of Marketing Syllabus

Instructor: Donna Rochester

Email: drochester@wccnet.edu
Phone: 734-973-3506
Office Hours: BE 200 T. 12:30 1:00 PM, W. 9 11 AM, TH. 12:00 1:00 PM & 2:30 3:30 PM &
5:30 6:00 PM. Email me to make an appointment to ensure your time slot.

Text and Materials

TextBook: Marketing (1st Edition) with Connect Plus/LearnSmart
ISBN: 978-1-26-012794-2
Authors: C. Shane Hunt and John E. Mello

Mandatory Research Guide: http://libguides.wccnet.edu/c.php?g=604366&p=4188672

This guide will direct all your research in this course. Molly Ledermann is your library contact, and she
can help you with all your research needs. Your work will be held to these research methods and
standards. I suggest you go to the link, then, create a bookmark so you will have easy access while
you work on course assignments.

Course Description
The purpose of this course is to provide students with an understanding of marketing strategy
planning process, such as segmentation, differentiation, marketing environment, buyer behavior, and
marketing information. It also provides explanation of the four Ps, with specific attention to the key
strategy decisions in each area of Product, Place, Promotion, and Pricing.

Upon successful completion, students will:

Research and write a SWOT Analysis
Create a strategic plan
Select and apply appropriate promotional strategies
Select appropriate target market and apply to specific product
Select and apply appropriate social media strategies and tools to a specific product

Time Commitment
Please be aware that in order to meet the requirements of the course expect to spend 9 - 12 hours
per week for a 3 credit course.

Expectations and Availability of Instructor

I will usually respond to email messages within 24 - 48 hours. You should make a habit of checking
messages on a regular basis as well.

General Communication Guidelines

Please be courteous and professional in your communications.
Please use complete sentences and avoid using abbreviations.

Individual and Group Communication

In cases where multiple students have the same question or issue I may post an
announcement rather than responding individually.

Email Communication
Please send emails from your WCC account to be in compliance with federal privacy
regulations.
 Provide a clear subject line that includes the course name, section number, and the
assignment or lab name.
Always include your first and last name in the email message.

Course Evaluation
Grades are posted in Blackboard under My Grades.

Grading is typically completed within a week of the assignment due date. For example, if the
assignment is due on Monday, it will often be graded by the following Monday.

Determining Your Grade

Connect/LearnSmart Assignment
In this online class, we will utilize Connect Plus which provides you with access to videos as
well as LearnSmart study modules, interactive activities and video cases. You will access
these assignments in Connect and the grades for these assignments will be transferred to
Blackboard on a regular basis, but not immediately upon completion.
Discussion Boards
There will be several discussion boards that will need to be completed for this course. The
Discussion Boards provide an opportunity for students to interact and share information with
other students and the instructor about Marketing. You are responsible for the discussion
requirements posted in the assignment.
Quizzes
The online quizzes will be available in Blackboard during the week it is assigned. The quizzes
are timed and consist of 20 random multiple choice questions that focus on vocabulary and
concepts.
Projects
Marketing Plan Project: As part of the course requirements, you will be developing a
marketing plan for a business. This project is an opportunity for students to demonstrate
creativity while applying the skills and features being covered in the course. The project is
divided into parts that you will complete each week. Towards the end of the semester, you will
summarize your project in an Executive Summary and then create a presentation video.
Project files must be submitted via Blackboard and will NOT be accepted via email. Late
assignments receive NO CREDIT.

Final Exam
The Final Exam will be comprehensive and will consist of 75 multiple choice questions and 5
short answer questions.

Graded Items Percentage of Final Grade

Connect/LearnSmart Assignments 20%
Discussion Boards 20%
Quizzes 20%
Marketing Plan Projects 25%
Final Exam 15%

Grading Scale
 A 94 100% B 84 86% C 74 76% D 64 66%
A- 90 93% B- 80 83% C- 70 73% D- 60 63%
B 87 89% C+ 77 79% D+ 67 69% F 59% and below
+

Incomplete Policy
Students will not be given an incomplete grade in the course without sound reason and documented
evidence. In any case, for a student to receive an incomplete, he or she must be passing and must
have completed a significant portion of the course.
Late Policy
All graded items including assignments, activities, quizzes, discussion boards and projects MUST be
submitted by the due date. Late assignments receive NO CREDIT.
There is no extra credit in this course. Its critical to the outcome that you submit all work each
week on deadline. Once the deadlines have past, there is no credit for missed work. Keeping up to
date each week is critical to your success in this class.
Other
Instructor reserves the right to make changes to the schedule and assignments. Revised handouts
will be distributed to students and posted on Blackboard.

Course Status Changes

For information on dropping a course for a refund, changing the registration status from Audit to
Credit or Credit to Audit, or withdrawing from a course without a refund, please visit Washtenaw
Community Colleges website. These options are handled through the Student connection and are the
responsibility of the student. The instructor can handle none of these choices. If a
student does not drop the course, and does not participate in the course
activities, that student will receive an F in the course.

Minimum Computer Literacy Skills and Technology Requirements

You should have a general knowledge of computers, file management skills, word processing
skills, and Internet skills.

Access to Blackboard and the Internet is essential for the entire course duration.

Course content will be delivered in multiple formats, including but not limited to webpages,
Word and pdf documents, video, and audio formats. You may need to install the recommended
plug-ins for each type of media.

Technical Support
Browse the Resources & Help for Blackboard FAQs, How to Videos, and other resources.

Email blackboard@wccnet.edu or call the Blackboard Help Desk at 734-477-8724.

15-Week Sessions starting week of Jan 9

Deadline to drop and get a refund: Jan 20
Last day to adjust schedule with permission OR change credit
or audit status: Jan 23

Withdrawal deadline (NO REFUND): Mar 9

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Student Conduct
The Board of Trustee Policy 4095 provides information on overall Student Rights, Responsibilities,
and Conduct Code including Academic Dishonesty:

Academic Dishonesty: All forms of academic dishonesty including but not limited to collusion,
fabrication, cheating, and plagiarism will call for discipline.
Collusion is defined as the unauthorized collaboration with any other person in preparing work offered
for individual credit.
Fabrication is defined as intentionally falsifying or inventing any information or citation on any academic
exercise.
Cheating is defined as intentionally using or attempting to use unauthorized materials, information, or
study aids in any academic exercise.
Plagiarism is defined as the appropriation of any other persons work and the unacknowledged
incorporation of that work in ones own work offered for credit.

The full policy is available at http://www.wccnet.edu/trustees/policies/4095/.

Safety & Security

Your safety and security is important to us. Here are some important safety tips for the upcoming
semester. Also watch your WCC email for safety tips throughout the semester.
Emergency Notification Service: We encourage you to sign up for the Emergency Notification
Service in MyWCC. You will receive timely notifications if the College is closed due to weather or
other emergency.
Fire: If there is a fire or other reason a building needs to be evacuated, the fire alarm will ring.
Exit the building using the nearest stairway. Do not use elevators. Make sure you stay at least
150 feet from the building until the all clear signal is given.
Tornado: If a tornado warning is issued for the WCC campus area, the tornado siren will activate
outside and an emergency message will broadcast throughout campus. Please seek shelter in
the closest room/area designated as a tornado shelter. If you are unable to find a marked tornado
shelter, seek shelter in an inner hallway or restroom, away from exterior windows.
Property Security: Do not leave laptop computers, smart phones, tablets or other valuables
unattended. If parking on campus, roll up your windows, lock your doors and keep personal
belongings out of sight.
Call Campus Safety (734-973-3411 or 3411 from a College house phone) to report any suspicious
activity or safety concern.
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Report a Concern
The WCC Care Team can receive online reports from any member of the campus community
regarding any concern at:
https://publicdocs.maxient.com/reportingform.php?WashtenawCC&layout_id=4
or use the Report a Concern link from the WCC home page.

Accommodations
If you have a documented disability or used an IEP in high school, contact Learning Support Services
as soon as possible to discuss accommodations. Learning Support Services is located in room LA
104.
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Sexual Misconduct/Title IX Disclosure

Washtenaw Community College seeks to provide an environment free of sexual misconduct. If you
are, or have been, the victim of sexual misconduct on campus or within a WCC educational program
or activity contact the Ombudsman office at ombudsman@wccnet.edu.

Information on sexual misconduct prevention, awareness, reporting methods, and victim resources
are available from the WCC website at:
http://www.wccnet.edu/consumer-information/sexual-misconduct/

Pregnant Students
The College recommends that pregnant students be proactive in communicating their situation with
their instructor and WCC support offices. Pregnant students should contact the Ombudsman office
(ombudsman@wccnet.edu) as soon as possible if they encounter medical situations that are
impacting their ability to attend classes. Options for adjustments become limited with time.

Pregnant students should contact Learning Support Services to discuss accommodations, if needed,
during their pregnancy. Additional information is available at:
http://www.wccnet.edu/services/ombudsman/pregnant-student-rights/
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Lactation Room
In support of our students and employees who are nursing mothers, a lactation room is available for
your use. The room offers a secure and private place for the mother to express milk for their nursing
children.

Students may make arrangements to use the lactation room by contacting:

Student Resources Center (SRC) on the second floor of the Student Center building or via
phone at 734-677-5105.

Additional information is available at:

http://www.wccnet.edu/services/ombudsman/lactation-room/