ABSTRACT

This report is based on analysis of non-apparels at Pantaloons store, Lucknow.Non-apparels sold at

Pantaloons store, Lucknow include Fashion Jewellery, Deodorants, Perfumes, Ladies Handbags,
Mobile Purses, Cosmetics, Sunglasses, Watches, Brushes/Hair bands. All the brands present under
each type of product mentioned above, form the Non-apparels category at Pantaloons store,
Lucknow.Blue Sky, Fashion Jewellery and Wellness are three main categories of Non-apparels at
Pantaloons store, Lucknow.Data is analysed from 19th May 2008 to 8th July 2008 in form of pivot
table. Bar charts and pie charts are formed from pivot table and questionnaires filled by customers
at Pantaloons store, Lucknow respectively. Sqaure feet return analysis and percentage contribution
of Non- Aps have also been calculated from 19th May to 8th July 2008.Tables on Actual Business
Plan (ABP) 2007-2008 – Achievement and Karmayudh targets are fomed and analyzed.

CONTENTS

SERIAL NO. PARTICULARS PAGE NO.

1. Introduction 1
2. Methodology 11
3. Result & Findings 12
4. Data Analysis 15
5. Limitations 23
6. Recommendations 23
7. Conclusion 24
8. Annexure 25

INTRODUCTION

RETAIL IN INDIA

Retailing in India is growing at the rate of about 18-20 per cent per annum. As part of its strategy to
gradually open it up to foreign competition, the government is also in the process of increasing
foreign direct investment in the retail sector. At the same time, the urban consumer is becoming
more discerning and demanding as far as the lifestyle is concerned. Urban Indian household income
and purchasing power are also on the rise. Under such circumstances, the success of organized
retailing in India mainly depends on delivery of services through quality improvements. In service
organizations, customer-perceived service quality is considered as one of the key determinants of
business performance. So far, in the Indian context, there is a dearth of tested instruments which
can measure customer-perceived service quality of a retail store. At the same time, instruments
developed in other countries have not been tested for their applicability in the Indian retail industry.

The retail sector in India is highly fragmented and organized retail in the country is at a very nascent
stage. There are about 12 million retail outlets spread across India, earning it the epithet of a “nation
of shopkeepers” More than 80% of these 12 million outlets are run by small family businesses which
use only household labour. Traditionally, smallstore (kirana) retailing has been one of the easiest
ways to generate self-employment, as it requires limited investment in land, capital and labour.
Consequently, India has one of the highest retail densities in the world at 6% (12 million retail shops
for about 209 million households).India’s peers, such as China and Brazil, took 10-15 years to raise
the share of their organized retail sectors from 5% when they began, to 20% and 38% respectively.
India too is moving towards growth and maturity in the retail sector at a fast pace.

PANTALOON’S PROFILE

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in
both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai
(Bombay), the company operates over 5 million square feet of retail space, has over 350 stores
across 40 cities in India and employs over 18,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely
Indian hypermarket chain, Food Bazaar, a supermarket chain.A subsidiary company, Home Solutions
Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling
home furniture products and E-zone focused on catering to the consumer electronics
segment.Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the
US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the
World Retail Congress held in Barcelona.Pantaloon Retail is the flagship company of Future Group, a
business group catering to the entire Indian consumption space.

FUTURE GROUP

Future Group is India’s leading business group that caters to the entire Indian consumption space.
Led by Mr. Kishore Biyani, the Future Group operates through six verticals:

•Future Retail
•Future Capital
•Future Brands
•Future Space
•Future Media
•Future Logistics.

Apart from Pantaloon Retail, the group’s presence in the retail space is complemented by group
companies, Indus League Clothing, which owns leading apparel brands like Indigo Nation, Scullers
and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and
Brew Bar.

Future Capital Holdings, the group’s financial arm, focuses on asset management and consumer
credit. It manages assets worth over $1 billion that are being invested in developing retail real estate
and consumer-related brands and hotels. The group has launched a consumer credit and financial
supermarket format, Future Money and soon plans to offer insurance products through a joint
venture with Italian insurance major,Generali.

FUTURE GROUP MANIFESTO

“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and
perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create
new opportunities and new successes. To strive for a glorious future brings to us our strength, our
ability to learn, unlearn and re-learn our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the
consumer space and facilitate consumption because consumption is development. Thereby, we will
effect socio-economic development for our customers,employees,shareholders,associates and
partners.Our customers will not just get what they need, but also get them where, how and when
they need.We will not just post satisfactory results, we will write success stories.We will not just
operate efficiently in the Indian economy, we will evolve it.We will not just spot trends; we will set
trends by marrying our understanding of theIndian consumer to their needs of tomorrow.It is this
understanding that has helped us succeed. And it is this that will help us succeed in the Future. We
shall keep relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.

GROUP VISION

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the
most profitable manner.

GROUP MISSION

We share the vision and belief that our customers and stakeholders shall be served only by creating
and executing future scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the
driving force to make us successful.

CORE VALUES

•Indianness: confidence in ourselves.

•Leadership: to be a leader, both in thought and business.
•Respect & Humility: to respect every individual and be humble in our
conduct.
•Introspection: leading to purposeful thinking.
•Openness: to be open and receptive to new ideas, knowledge and
information.
•Valuing and Nurturing Relationships: to build long term relationships.
•Simplicity & Positivity: Simplicity and positivity in our thought, business
and action.
•Adaptability: to be flexible and adaptable, to meet challenges.
•Flow: to respect and understand the universal laws of nature.

COMPANY’S JOURNEY

1987: Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, India’s first formal trouser brand.
1991: Launch of BARE, the Indian jeans brand.
1992: Initial public offer (IPO) was made in the month of May.
1994: The Pantaloon Shoppe – exclusive menswear store in franchisee
format launched across the nation.The company starts the distribution
of branded garments through multibrand retail outlets across the
nation.
1995: John Miller – Formal shirt brand launched.
1997: Pantaloons – India’s family store launched in Kolkata.
2001: Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first
hypermarket chain launched.
2002: Food Bazaar, the supermarket chain is launched.
2004: Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first
Seamless mall is launched in Bangalore.
2005: Fashion Station - the popular fashion chain is launched
2006: Future Capital Holdings, the company’s financial arm launches real
estate funds Kshitij and Horizon and private equity fund Indivision.
Plans forays into insurance and consumer credit.Multiple retail
formats including Collection i, Furniture Bazaar, Shoe Factory, EZone,
Depot and futurebazaar.com are launched across the nation.Group
enters into joint venture agreements with ETAM Group and Generali.
2007: Retail format Home Town is launched in Noida.
2008: Retail format Home Town is launched in Lucknow.

PARTNER COMPANIES

Home Solutions Retail (India) Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and
consumer electronics retailing segment. It caters to home management requirements and products,
including furnishings and textiles, furniture, consumer electronics, home electronics and home
services. It operates retail formats like HomeTown, Furniture Bazaar, Collection I, E-Zone, Electronics
Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management (both private
equity and real estate funds) with plans to get into other financial services including insurance, credit
and other consumer related financial services. It’s associate companies are Kshitij Investment
Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel
manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers,
Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling
Company, Sports Bar and Brew Bar.

AWARDS & RECOGNITIONS

2007
•National Retail Federation Awards International Retailer for the Year 2007
– Pantaloon Retail (India) Ltd
•World Retail Congress Awards
Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd
•Hewitt Best Employers 2007
Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd
•PC World Indian Website Awards
Best Indian Website In The Shopping Category - Futurebazaar.com
•Reader’s Digest Trusted Brands Platinum Awards
Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

2006
•Retail Asia Pacific Top 500 Awards
Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd
Best Retailer in India – Pantaloon Retail (India) Ltd
•Asiamoney Awards
Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.
•Ernst & Young Entrepreneur of the Year Award
Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani
•CNBC Indian Business Leaders Awards
The First Generation Entrepreneur of the Year – Kishore Biyani
•Images Retail Awards
Best Value Retail Store – Big Bazaar
Best Retail Destination – Big Bazaar
Best Food & Grocery Store – Food Bazaar
Retail Face of the Year – Kishore Biyani
•Readers’ Digest Awards
Platinum Trusted Brand Award - Big Bazaar
•CNBC Awaaz Consumer Awards
Most Preferred Large Food & Grocery Supermarket – Big Bazaar
•Reid & Taylor Awards for Retail Excellence
Retail Entrepreneur of the Year – Kishore Biyani

LINE OF BUSINESS

E-tailing: Futurebazaar.com.

Food: Brew Bar, Café Bollywood, Chamosa, Sports Bar, Food Bazaar.

Fashion: aLL, Big Bazaar, Central, Fashion Station, Gini & Jony,
Pantaloons, Lee Cooper.

Home & Electronics: Home Town, Furniture Bazaar, Electronics Bazaar,

E-zone, Collection-i.

Telecom & IT: Gen M, M bazaar, M-Port.

General Merchandise: Central,Brand Factory,Fashion Station,Shoe

Factory,Pantaloons.

Leisure & Entertainment: Bowling Co, F 123.

Wellness & Beauty: Health Village, Star & Sitara, Tulsi, Turmeric.

Books & Music: Depot.

This report analyses the performance of Non-apparels present at Pantaloons store,Lucknow.Mr.

Dinesh Singh,Store manager,Pantaloons store,Lucknow authorized me to do this project during my
summer training from 19th May 2008 to 19th July 2008 at Pantaloons store,Lucknow.
Non-apparels or Non-aps at Pantaloons store,Lucknow include Fashion
Jewellery,Deodorants,Perfumes,Ladies Handbags,Mobile
Purses,Cosmetics,Sunglasses,Watches,Brushes/Hair bands.Non- apparels are divided into three main
categories of Blue sky,Fashion Jewellery and Wellness.All three of them together consitute the Non-
Aps at Pantaloons,Lucknow.

BLUE SKY

It is a separate store at first floor of Saharaganj mall,Lucknow.It has various brands of sunglasses and
watches.It is a part of Pantaloons store,Lucknow.

BRANDS OF SUNGLASSES AT BLUE SKY

ALLEN SOLLY
FASTRACK EYEGEAR
I DEE
IMAGE
MIAMI BLUES
OXYDO
PEPE
PETER ENGLAND
POLAROID
POLOCLUB
SAPPHIRE
SCOTT
SPRINT
SPYKAR
TRENDS
LOUIS PHILIPPE
RAYBAN
CARRERA
COURE CA'RRE
ELLE
ESPRIT
LEVIS
TOMMY HILFIGER
DIESEL
OAKLEY
PROVOGUE
PROSUN
PRIVATE BRANDS OF SUNGLASSES
UMM
RIG
LOMBARD

BRANDS OF WATCHES AT BLUE SKY

ESPRIT
FASTRACK WATCHES
SONATA
TIMEX
TITAN
TOMATO(KIDS WATCHES)

PRIVATE BRANDS OF WATCHES

CUBE
UMM
RIG
LOMBARD
KOEING

FASHION JEWELLERY

BRANDS IN FASHION JEWELLERY

ARTEMIS
JEALOUS
KIMS
OLA
TOUCHSTONE
TRIBAL ZONE

Products available in these brands are bracelets,ear-rings,heavy sets,bangles,rings,thumb-

rings,necklace sets,pendants and tops.

Fashion jewellery also consitute of ladies handbags,leather handbags and wallets & pouches.

BRANDS IN LADIES HANDBAGS, LEATHER HANDBAGS,WALLETS &POUCHES

MEOWW
RICH BORN
PICK ME UP

WELLNESS

BRANDS IN WELLNESS
CHAMBOR
LAKME
REVLON
These brands have eyecare,facecare,lipcare,nailcareproducts,cleanser/toner/moisturizer,skin
creams/oils

BRANDS IN DEODORANTS
AJMAL
EUROLUX
JEANE ARTHES
NIKE
POLICE
REVLON

BRANDS IN PERFUMES
AJMAL
JEANE ARTHES
NIKE
MKP

BRANDS IN MAKE-UP ACCESSORIES

CHAMBOR
REVLON ACCESSORIES
VEGA
VIDAL

Nail care products and herbal cream/oils are also available in Vega.Eyecare products are also
available in Street wear.Inhouse brand of Star n Sitara in nailcare products is also present.
METHODLOGY

A sample size of 40 customers is taken randomly.Questionnaire on non-apparels at Pantaloons store

was prepared and I got it filled from customers.Based on percentages calculation are done and data
is analysed.Data on sale of Blue Sky,Fashion Jewellery and Wellness categories is being collected and
collated in a pivot table.Pivot table provides data from 19th May 2008 to 8th July 2008.Detailed
information can be obtained from the pivot table about the performance of the brands in the
particular category from 19th May 2008 to 8th July 2008.Bar charts have been made based on real
data obtained from between 19th May 2008 to 8th July 2008.Pie charts are made based on data
collected and collated from questionnaires filled by 40 customers at the Pantaloons
store,Lucknow.Square feet analyis of Non-apparels category has also been done from 19th May
2008 to 8th July 2008.Percentage contribution of Non-apparels category in total sales of store from
19th May 2008 to 8th July 2008 is also done.Karmayudh,an special employee motivation programme
for achievement of targets from 21st April 2008 to 30th June 2008 was run for store employees
.Karmayudh had two innings,1ST innings was from 21st April 2008 to 25th May 2008,2nd innings was
from 26th May 2008 to 30th June 2008.Analysis of Karmayudh targets has also been done through
tables.Tables depict Actual Business Plan(ABP 2007-2008) and targets achieved till 52nd week for
Non-aps category.ABP 2007-08 for Pantaloons store start from 1st July 2007 till 30th June 2008,i.e
kind of financial year for them.Its achievement table is also depicted.

RESULT & FINDINGS

FIG. 1
Q1. How often do you buy accessories at Pantaloons?

FIG. 2
Q2. Rank accessories which you like to buy on a scale of 1-9,acc. to your
preference.

FIG. 3
Q3. Have you liked the accessories you have bought?

FIG. 4
Q5. Would you like to repurchase accessories from pantaloons?

DEMOGRAPHIC DETAILS-

FIG. 5
1. AGE VARIATION OF RESPONDENTS-

FIG. 6
2. HOUSEHOLD INCOME VARIATION IN RS. (PER MONTH) OF
RESPONDENTS-

FIG. 7
3. OCCUPATION VARIATION OF RESPONDENTS-

DATA ANALYSIS

Fig. 1 depicts the buying frequency of customers in percentage for accessories in Pantaloons
store,Lucknow.Forty nine percent of customers purchase accessories sometimes,thirteen percent
purchase them regulary,twenty three percent purchase them rarely and fifteen percent never
purchase them.This pie chart analysis shows that customers have good frequency of buying
accessories at Pantaloons,Lucknow.

Analysis of Fig. 2 provides us ranking (1-9) of accessories according to customer’s preference and
likeness.Ranks given to each accessory type in the questionnaire by customers,are added and then
divided by number of customers i.e. 40.Then we have the average rank of accessory type.By
repeating the same method for all the nine accessories type we get individual rank for each type of
accessory.Then we rank all these average score of ranks between one to nine.

FINAL RANKING TABLE ACCORDING TO LIKENESS AND PREFERENCE OF CUSTOMERS

Accessory type Average score of Rank Final rank

Fashion Jewellery 4.75 5
Deodorants 3.35 1
Perfumes 3.4 2
Ladies Handbags 5.15 7
Mobile Purses 5.3 8
Cosmetics 4.8 6
Sunglasses 4.07 3
Watches 4.25 4
Brushes/Hair bands 6.1 9

Fig. 3 represents the likeness percentage of customers towards the accessories they have
bought.Seventy seven percent of customers have liked the accessories they have bought and twenty
three percent of customers have not liked the accessories they have bought.

Fig. 4 depicts the repurchase buying behavior of customers for accessories at

Pantaloons,Lucknow.Eighty one percent of customers would like to repurchase accessories from
Pantaloons.Nineteen percent of customers do not want repurchase accessories from
Pantaloons,Lucknow.

Fig. 5 provides us with demographic details of age variation of customers who have filled the
questionnaire.This pie chart also provides us valuable information about the age mix we are catering
to at Pantaloons,Lucknow and also tells us that customers in the age group of 20-30 years are
visiting the store mostly i.e. seventy one percent.Thirteen percent of customers are below 20
years.Eight percent of 31-40 years and above 40 years visit us.

Analysis of Fig. 6 tells us about the household income variation in Rs.(per month) of the customers
who have filled the questionnaire.Twenty six percent of customers have household income per
month less than 20,000 Rs.Twenty nine percent have household income between 20,000-30,000 Rs.
Twenty percent have income between 30,001-40,000 Rs.Eleven percent have income between
40,001-50,000 Rs.Fourteen percent have income more than 50,000 Rs.

Fig.7 depicts occupation variation of customers who have filled the questionnaire.Fourty-four
percent of customers are students,just five percent are in Govt. service,twenty eight percent are
private employees,eighteen percent are self-employed and five percent are house-wife.

SQUARE FEET ANALYSIS OF NON-APS-

It indicates the average return per square feet area of section.It is here calculated for the time
period from 19th May 2008 to 8th July 2008 i.e 51days for Blue sky,Wellness and Fashion Jewellery
collectively.Each tile is of 2  2 square feet i.e. area of each tile at Pantaloons store,Lucknow is 4 sq
feet.Number of tiles used by each section are counted manually,then multiplied by 4 sq feet,thus
area of desired section is calculated.Net Amount of sale in Lakhs of total non-aps from 19th May
2008 to 8th July 2008 is noted down from pivot table.

ZONE AREA IN SQUARE FEET

BLUE SKY 250
WELLNESS 200
PICK ME UP 50
TOTAL NON-APS 500

Square feet return of Non-aps =

(Net Amount of Sale in Lakhs of Non- aps/500 sq feet)/51 days

= (12,68,826.17/500)/51

=49.75

Thus 49.75 Rs. is square feet return of Non-aps category at Pantaloons store,Lucknow from 19th
May 2008 to 8th July 2008.

PERCENTAGE CONTRIBUTION OF NON-APS-

It gives the percentage contribution of Non-aps category into total sale of Pantaloons store,Lucknow
from 19th May to 8th July 2008.

(Net amount sale of Non-aps/total sale of store)*100

=(12,68,826.17/1,31,13,485)*100

=9.67%

Thus percentage contribution of Non-aps category collectively in total sale of store is 9.67% from
19th May 2008 to 8th July 2008.

ABP 2007-2008 –ACHIEVEMENT OF NON-APS

ZONE ABP 07-08 SALE ACHIEVEMENT

BLUE SKY 43.19 31.57 73%
FASHION JEWELLERY 16.25 18.24 112%
WELLNESS 21.66 21.89 101%
GRAND TOTAL 81.10 71.70 88%

Only Blue Sky’s achievement is less than 100 percent in Non-aps category.This has brought
achievement percentage of Non-Aps to 88%.

Pantaloon Store,Lucknow, MC wise ABP vs Ach. Innings-I, II & Total (Till Week 52)
MC Name Innings-I ABP. Innings-I Actual. Ach. % Innings-I. Innings-II ABP. (Week 49-52) Innings-II
Actual. (Week 49-52) Ach. % Innings-II. (Week 49-52) Balance Innings-II (Week 49-52) Total
Karmayudh ABP. Total Karmayudh Actual. Ach.% Karmayudh Total Balance of Karmayudh.
PN Fashion Jewellry 0.9 1.4 160.2% 0.8 2.1 274.9% -1.4 1.7 3.6 213.5% -1.9
LS-Leather Handbags 0.2 0.1 42.0% 0.2 0.2 107.7% 0.0 0.4 0.3 72.7% 0.1
Wallets & Pouches-LS 0.0 0.0 95.7% 0.0 0.1 341.5% -0.1 0.1 0.2 211.8% -0.1
LS-Handbags 0.0 0.2 472.9% 0.0 0.4 901.4% -0.3 0.1 0.6 675.4% -0.5
Mens Watches-LS 0.9 0.4 41.8% 0.8 0.5 62.9% 0.3 1.7 0.9 51.6% 0.8
Ladies Watches-LS 0.5 0.3 69.5% 0.4 0.2 43.9% 0.2 0.9 0.5 57.6% 0.4
Kids Watches-LS 0.0 0.0 127.1% 0.0 0.0 69.8% 0.0 0.1 0.1 101.1% 0.0
Watch Sets-LS 0.1 0.0 0.0% 0.1 0.0 0.0% 0.1 0.2 0.0 0.0% 0.2
Unisex Sunglasses-LS 2.4 1.9 78.1% 2.1 1.8 88.1% 0.2 4.4 3.7 82.7% 0.8
FACE CARE PRODUCTS 0.1 0.3 359.9% 0.1 0.3 367.5% -0.2 0.2 0.6 363.4% -0.4
LIPCARE PRODUCTS 0.3 0.9 360.9% 0.2 0.7 303.7% -0.5 0.5 1.6 334.2% -1.1
Spl Skin Creams/Oils 0.0 0.0 59.5% 0.0 0.0 31.8% 0.0 0.1 0.0 46.5% 0.0
Specialt Shamp/Condr 0.0 0.0 3.1% 0.0 0.0 0.0% 0.0 0.1 0.0 1.6% 0.1
EYECARE PRODUCTS 0.1 0.3 200.2% 0.1 0.4 301.4% -0.2 0.3 0.6 247.2% -0.4
NAIL CARE PRODUCTS 0.1 0.1 90.2% 0.1 0.2 239.0% -0.1 0.2 0.4 159.2% -0.1
MAKEUP ACCESSORIES 0.0 0.2 3524.4% 0.0 0.3 6463.9% -0.3 0.0 0.4 4830.8% -0.4
Manicre/Pedcre Acsrs 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0
Spl Clns/Ton/Moistur 0.0 0.1 245.1% 0.0 0.1 305.7% -0.1 0.1 0.2 273.5% -0.1
Spl Hrbl Cln/Ton/Moi 0.1 0.0 0.0% 0.0 0.0 0.0% 0.0 0.1 0.0 0.0% 0.1
Spl HrblSkin Crm/Oil 0.1 0.0 0.0% 0.0 0.0 2.7% 0.0 0.1 0.0 1.2% 0.1
Spl HairColr/Stylg 0.1 0.0 1.8% 0.1 0.0 0.0% 0.1 0.2 0.0 0.9% 0.2
Special Hair Oil/Oth 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0
SpecialH Shamp/Condr 0.1 0.0 0.0% 0.0 0.0 0.0% 0.0 0.1 0.0 0.0% 0.1
SpecialH HairOil/Oth 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0
Spl H HairColr/Styln 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0
Unisex Deo-Lifestyle 0.3 0.3 113.5% 0.3 0.4 138.5% -0.1 0.6 0.7 125.1% -0.1
Uni Prfume-Lifestyle 0.3 0.1 32.0% 0.3 0.2 52.7% 0.1 0.6 0.3 41.6% 0.4
SALE OF WATCHES

This bar graph of sale of watches at Blue sky is for the period of 19th May 2008 to 8th July 2008.This
graph shows that sale of Fastrack watches in men and ladies watches is the highest during this
period.Inhouse brand of Cube has also done good during this period.

SALE OF SUNGLASSES

This bar graph of sale of sunglasses at Blue sky is for the period of 19th May 2008 to 8th July
2008.This graph shows that sale of Idee sunglasses is the highest during this period.

SALE OF FASHION JEWELLERY AND HANDBAGS

This bar graph of sale of fashion Jewellery and leather hanbags is for the
period of 19th May 2008 to 8th July 2008.This graph shows that sale of
brands Tribal zone and Kims is the highest in fashion Jewellery during
this period.In handbags,Rich Born and Meoww are doing good.In
pouches,Rich Born is doing good.

SALE OF WELLNESS PRODUCTS

This bar graph of sale of wellness products is for the period of 19th May 2008 to 8th July 2008.It
shows that deodorants that are being sold in offer are doing good,brand Ajmal is also doing
good.Lakme has more sale than Chambor and Revlon.Revlon has good sale in make up accessories.In
house nail care product i.e. Star & Sitara has also shown good sale.

LIMITATIONS

1.Sample size is very small i.e.just 40 customers of the Pantaloons

store,Lucknow.

2.Time period of research project i.e. 19th May 2008 to 10th July 2008 is very
short time period.

3.Data of Pantaloons store,Lucknow at Saharaganj mall is only taken.

RECOMMENDATIONS

1.White light arrangement should be made at wellness counters of

Lakme,Revlon and Chambor in the store.This will enchance the sale of
cosmetics at these counters as there will be no colour confusion for
customers in white light.

2.Customers are not aware that Blue Sky is part of Pantaloons,Lucknow at

Saharaganj mall.Blue Sky should be shifted to main store of
Pantaloons,Lucknow.This will increase footfall of customers in Blue Sky
thus will increase conversion of customers.This will enhance sale of
Sunglasses and Watches at Blue Sky and targets can be achieved then.As
we have seen that Blue Sky has not met its ABP 07-08 targets.

3.Introduction of new brands like Maybelline and Lo’real in wellness

counters will enhance the sale and also enhance the brand image of
Pantaloons,Lucknow.

4.Introduction of more brands of sunglasses and watches should be done at

Blue Sky.

5.More instore communication efforts should be made to create more

awareness among customers about Blue Sky being a part of
Pantalooons,Lucknow.

CONCLUSION

Analysis of questionnaires indicates that 49% of customers do sometimes purchase Non-Aps at

Pantaloons,Lucknow.Seventy seven percent do like the merchandise and 81% do want to do a
repeat purchase.Seventy one percent of customers are among 20-30 years of age.Household income
of 29% is between 20,000 to 30,000 Rs.,26% customers have income less than Rs. 20,000.Most
customers of Pantaloons,Lucknow are students and private employees.

Analyses of sale of Non-aps at Pantaloons,Lucknow indicates that Fashion Jewellery and Wellness
counters are doing good.Blue Sky is lagging in its targets due to improper communication that
customers are not aware that it is a part of Pantaloons,Lucknow.Blue Sky should be shifted to
Pantaloons main store or some advertising program should be developed that tells the customers
that it is a part of Pantaloons,Lucknow.In store promotion campaign can be done for this
purpose.Bad quality,over-pricing and bad collection has been found as main reasons for customer’s
dissatisfaction towards Non-aps at Pantaloons,Lucknow.Work has to be done on these areas of
improvement to enchance the sale and business of Non-aps at Pantaloons,
Lucknow.Analysis of ABP 07-08 Vs Achievement tells us that only 88% of target is met.Square feet
return analysis of Non-Aps at Pantaloons,Lucknow is Rs. 49.75 during 19th May 2008 to 8th July
2008.Percentage contribution of Non-Aps in total sale of store from 19th May 2008 to 8th July 2008
is 9.67%.

FINAL RANKING TABLE ACCORDING TO LIKENESS AND PREFERENCE OF CUSTOMERS

Accessory type Average score of Rank Final rank

Fashion Jewellery 4.75 5
Deodorants 3.35 1
Perfumes 3.4 2
Ladies Handbags 5.15 7
Mobile Purses 5.3 8
Cosmetics 4.8 6
Sunglasses 4.07 3
Watches 4.25 4
Brushes/Hair bands 6.1 9
The above table depicts the ranking of various products that come under the category of Non-Aps at
Pantaloons,Lucknow.
ANNEXURE
QUESTIONNAIRE
We are conducting a survey on accessories in our store,which include Fashion Jewellery,
Deodorants,Perfumes,LadiesHandbags,Mobile Purses,Cosmetics,Sunglasses,Watches,
Brushes/Hair bands.
Q1.How often do you buy accessories at Pantaloons?Please tick only one option.

(a) Regularly (b)Sometimes (c)Rarely (d) Never

Q2.Rank accessories which you like to buy on a scale of 1-9,according to your preference.

(a) Fashion Jewellery [ ]

(b) Deodorants [ ]
(c) Perfumes [ ]
(d) Ladies Handbags [ ]
(e) Mobile Purses [ ]
(f) Cosmetics [ ]
(g) Sunglasses [ ]
(h) Watches [ ]
(i) Brushes/Hair bands [ ]

Q3.Have you liked the accessories you have bought?

(a) Yes (b) No

Q4.If No,kindly state the reasons.

Q5.Would you like to repurchase accessories from Pantaloons?

(a)Yes (b)No

DEMOGRAPHIC DETAILS-

1.Name-……………………………………………

2.Age- (a)below 20 years (b)20-30 years (c)31-40 years (d)above 40 years

3.Household income in Rs.(per month)-

(a)Less than 20,000 (b)20,001-30,000 (c)30,001-40,000 (d)40,001-50,000 (e)More than 50,000

4.Occupation-

(a)Student (b)Govt. Service (c)Pvt. Employee (d) Self-employed (e) House-wife

(f)Retired