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    Samuel Lafontaine: Career Objective

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    Sam Lafontaine
    Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

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    Samuel Lafontaine: Career Objective

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    Sam Lafontaine
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    Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

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    Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views1 page

    Samuel Lafontaine: Career Objective

    Uploaded by

    Sam Lafontaine
    Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

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    Samuel Lafontaine

    Cort Adelers Gade 12, Copenhagen, Denmark, 1053


    +45 22 39 20 44
    s.lafontaine7@gmail.com

    CAREER OBJECTIVE
    I want to use my experience in growth marketing to bring products to market within a fast-growing and innovative
    company, and be part of a highly motivated and dedicated team.

    Recognition
    Work Experience
    10/2015 Present Growth Marketing Assistant 2017 Venture Cup Finalist
    Tattoodo, Copenhagen, DK 2015 Full merit-based entry scholarship
    at Copenhagen Business School
    Created over 200 Facebook Ad campaigns that generated 8M website visits in the span 2015 Startup Weekend Finalist
    of 4 months; Reduced Tattoodo's CPM by over 60% in that period. Built an Excel
    system from scratch to easily filter through Tattoodos 7K+ articles in order to facilitate 2015 BCG Case Competition Finalist
    & optimize social media posting based on date of last publishing. Grew social media
    presence from 18 posts/day to 65 posts/day.

    03/2014 04/2015 Vice-President, Communications Skills


    HEC Marketing Association, Montral, CA
    Google Analytics
    Organized recruitment events, academic competitions and creativity & innovation
    Microsoft Excel & PowerPoint
    workshops. Wrote a dozen articles on innovation and entrepreneurship as Chief Editor
    of the Evomagazine Blog, an online marketing and innovation magazine for students, Facebook Audience Insights
    which were read more than 5K times. Pitching
    Teamwork
    05/2013 08/2013 Risk Analyst Intern Data Analysis
    GE Capital, Montral, CA Communication
    Built and monitored a database of clients in order to assess fraud risk as part of the anti
    money-laundering program.

    Languages
    Education French Native
    English Native
    2017 Copenhagen Business School Spanish Limited
    MSc. Management of Innovation and Business Development

    2015 HEC Montral


    Bachelor of Business Administration, Finance and Marketing
    Interests
    2014 City University of Hong Kong
    Exchange Program with HEC Montral

    Traveling Entrepreneurship
    Some Personal Experiences
    2012 Spontaneously took a job at a pizzeria in Prague while spending the
    summer backpacking across Europe. Lived & worked there for a month.
    Innovation Reading
    1998 - 2013 Played highly competitive hockey. Performed in the top leagues at my
    age group. Played tournaments across Canada, the U.S., Finland and
    Sweden.

    1999 Owner of a lemonade stand. Was profitable from day 1. All profits went Scuba Diving Running
    to buying hockey cards.

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