History of L'Oreal

1.1 INTRODUCTION 1.1.
1 History of LOreal:
LOreal was founded in the year 1909 by Eugene Schueller, a French chemist who
developed an innovative hair color formula. LOreal famous advertising slogan is
"Because Im worth it". It has recently been replaced by "Because you're worth it".
Indias contribution to the growth of the global cosmetics market is about 60
percent. LOreal advertising account is handled by Mccann Erickson. The operations
in India are conducted through a judicial mix of global and local methods of
advertising to appeal to the Indian consumers.
LOreal got its start in the hair-color business, but the company soon branched out
into other cleansing and beauty products. LOreal currently markets over 500
brands and many thousands of individual products in all sectors of the beauty
business: hair color, permanents, hair styling, body and skin care, cleansers,
makeup and fragrances. The company's products are found in a wide variety of
distribution channels, from hair salons and perfumeries to hyper - and
supermarkets, health/beauty outlets, pharmacies and direct mail.
1.1.2 ABOUT THE STUDY:
An advertising strategy is a campaign developed to communicate ideas about

products and services to potential consumers in the hopes of convincing them to
buy those products and services. This strategy, when built in a rational and
intelligent manner, will reflect other business considerations (overall budget, brand
recognition efforts) and objectives (public image enhancement, market share
growth) as well. Most advertising strategies focus on achieving three general goals:-
1. Promote awareness of a business and its product or services. 2. stimulate sales

directly and "attract competitors' customers" 3. Establish or modify a business'
image.
In case of LOreal, products depend on the respect of Differences. Therefore, it

creates and gives you the represent of LOreal by L'Oreal advertisements on T.V.
and everywhere you could see.
L'Oreal products estimate by the professional chemists and researchers. You

could resign in its quality. It produces the advertisements on 3 main points.
-Age
-Skin
-Hair
7
1.2 OBJECTIVES OF THE STUDY:
To study the importance and development Of LOreal India in todays scenario.

To understand the various Advertising Strategies which LOreal India has
adopted to survive in highly competitive industry. To make a comparative study
of the major players in Indian Service Provider. To give Recommendation on the
basis of my Knowledge& Study.
1.3 RESEARCH METHODOLOGY
SOURCES OF DATA COLLECTION
The goal of the research process is to produce new knowledge. Research methods
are the sources of data collection i.e from where the information is obtained.( The
methodology adopted for this project is exploratory in nature since there is no
hypothesis that has to be tested. The conclusions have been drawn by exploratory
research work).
Data collection methods can be broadly classified into
Primary methods Secondary methods
1. Primary DataThe data is derived from a new or original research study and
collected at the source,
e.g. QUESTIONNAIRE, surveys, observation, etc.
2. Secondary Data- Secondary data is the data that have been already collected by
and readily available
from other sources.
For this project both primary data & secondary data has been collected.
1. Primary data is collected in this project by filling questionnaire from 50 individuals

targeting different groups to see the response for LOreal.
Questionnaire-questionnaire is a source or a document through which we can
know about the need of the society or interest.
2. Secondary method is collected by:-
internet ,
books ,
magazines or
Journals.
Online advertisement research.
1.4 LIMITTATIONS OF STUDY
The available data may not suit the current purpose of research, due to
incompleteness, generalities and so on. Conflicting data may exist.
It may be difficult to determine the accuracy of secondary data.
The duration of the project work was short enough to allow the full exposure.

History of L'Oreal

Uploaded by

Copyright:

Available Formats

History of L'Oreal

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

History of L'Oreal

Uploaded by

Copyright:

Available Formats

1.1 INTRODUCTION 1.1.

1.1.2 ABOUT THE STUDY:

An advertising strategy is a campaign developed to communicate ideas about

1. Promote awareness of a business and its product or services. 2. stimulate sales

In case of LOreal, products depend on the respect of Differences. Therefore, it

L'Oreal products estimate by the professional chemists and researchers. You

To study the importance and development Of LOreal India in todays scenario.

1.3 RESEARCH METHODOLOGY

SOURCES OF DATA COLLECTION

Data collection methods can be broadly classified into

Primary methods Secondary methods

e.g. QUESTIONNAIRE, surveys, observation, etc.

from other sources.

1. Primary data is collected in this project by filling questionnaire from 50 individuals

2. Secondary method is collected by:-

Online advertisement research.

1.4 LIMITTATIONS OF STUDY

It may be difficult to determine the accuracy of secondary data.

You might also like