Introduction MSIL
Introduction MSIL
Introduction MSIL
Maruti Suzuki India Limited was established in February 1981 with the name Maruti Udyog
Limited. The company later joined hands with Suzuki Motor Corporation, Japan in 1982 to start
a joint venture agreement. Upon starting the production and other operations in 1983, the
company rolled out its first Maruti 800. Ever since then, MSIL has grown in leaps and bounds to
cater to a large pool of customers in India and abroad. It has been one of the most successful
companies in supply chain and logistics management in the Indian automobile market. Currently,
the company is engaged in the businesses of manufacturing, purchase and sale of motor vehicles
and automobile spare parts. MSIL has six production facilities in India three located in
Gurgaon, Haryana while rest are situated at Manesar, Haryana. The company manufactures more
than 1.1 million cars per year and has more than 15 brands to offer across 150 variants. The sales
network is spread across 1471 cities in the country [1]. The company has more than 250 suppliers
which function in a unified fashion. Therefore, it becomes crucial to efficiently manage supply
chain and logistics management at MSIL.
As far as outbound transportation is concerned, MSIL has been increasing its infrastructure and
moving towards hub-and-spoke distribution models for vehicle and spare parts. This is
achieved through regional vehicle and parts distribution centers. The integrated supply chain
model at MSIL has helped the company to meet its customer requirements and fulfill the
demand.
[1] http://www.marutisuzuki.com/company-at-a-glance.aspx
[2] http://automotivelogistics.media/interview/maruti-suzuki-on-raising-the-indian-supply-chain
[3] Supply Chain and Logistics Management Innovations at Maruti Suzuki India Limited, Dr.
Tapasya Julka and Ajaybir Singh Lamba, International Journal of Management and Social
Sciences Research (IJMSSR), Volume 3, No. 3, March 2014