Applied Arts - May - June 2016
Applied Arts - May - June 2016
Applied Arts - May - June 2016
Issue 159
Nikon 20.9 CMOS sensor captures colours, textures and details with enRoute
breathtaking clarity.
Gracia Lam
Anita Kunz
Golden AACE Awards
Canadas top
Volume 31, Number 2
creative leaders
Why?
The reciprocal clubs network
- perfect when I travel
Andrew | Graphic Designer
Why?
Connecting with friends on
the citys best rooftop patio
Michaela | Photographer
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The artwork & attending
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CONTENTS
In
This Issue
June 2016
Vol. 31, No. 2, Issue 159
Part One
Departments
04 On the Cover
06 Masthead
10 2016 Calendar
COLUMNS
Notes
Gracia Lam
12 Advertising
The Brand Will Be Socialized
by Gordon McMillan
18 Craft
Stop, Collaborate & Listen
by Ben Johnston
20 Advice
Brand: You
by Istvan (Steve) Pinter
22 Notes
Golden AACE
Anita Kunz
3 June 2016
CONTENTS
FEATURE
27 The Golden 67 2016 Photography
AACE Awards & Illustration Awards
Canadian creative legends
67 Intro & Jury
Anita Kunz, p. 28
by Alison Garwood-Jones 70 Young Blood
Paul Lavoie, p. 34
by Will Novosedlik 74 Photography
Diti Katona, p. 40
by Chris Daniels 140 Illustration
DIARY
52 Are You Able to Enjoy
the Pain?
The naked truth from
DDB Worldwides CCO
by Heidi Ehlers
PORTFOLIO
56 Celluloid Dreams
Hello? Its Shayne
Laverdire
by Wendy Helfenbaum
67
Awards
Photography & Illustration
On the Cover
Gracia Lams illustration for the Soulpepper
Theatre production of Henrik Ibsens
A Dolls House. The challenge is always
to generate images that carry several
layers of meanings while avoiding visual
clutter, Lam says.
Applied Arts 4
HEY CREATIVES...
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MASTHEAD
June 2016
Vol. 31, No. 2, Issue 159
Create. Founder
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of Canadian Heritage, and by producing deeper and
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Applied Arts 6
Congratulations to our
2015 AACE Winners!
ADVERTISING AACE
J. Walter Thompson
Better Tomorrows Campaign
Complete Advertising Program
The Minds
Eye
By Kristina Urquhart
Those who master Theres a scene in Alfred Hitchcocks Rear Window where the wheelchair-bound photographer
played by James Stewart lifts his telescopic camera lens to spy on his neighbour (Raymond Burr),
image making dont just who Stewart has set up to be arrested by the police in an elaborate ruse. Hitchcocks camera
create pretty pictures. volleys between the two apartments until it freezes, as Burr looks dead centre into Stewarts lens.
The exchange is one of the most arresting in cinema, multilayered in its voyeurismwhen
They tell a story Burr gazes through two window panes into Stewarts lens, the viewing audience also becomes the
watched. Its a second so chilling it will send shivers down your spine.
Thats how powerful an image can be. And those jolts of feeling are what were commemo-
rating in this issue.
Establishing a relationship between the viewer and your art, whether you use a lens, pen or
digital tools, is something that takes consideration. It also takes time and effort (and visual artists
are known to be a perfectionist bunch). As Tony Leighton wrote about the first-ever Applied Arts
photography profile subject, Michel Pilon, in our debut issue, nothing exists but the shot.
But once youve connected, youre in. You can speak to people, and you can use your art to
stir up emotion and make people think. The late Jerzy Kolacz, who was the first illustrator we
ever profiled, said in our summer 1986 issue, If you show the real essence of a problem, its the
key to many doors for the reader to interpret what the writer is saying. The visual artist is often
a persons first entry point into storytelling, whether its for a brand or a complicated human issue.
The way a photographer or illustrator can infer a brief is what makes the creative industry
so exciting. But image makers are so much more than suppliers for advertising firms and design
studios. They afford us permanenceeach of their works a small entry in humanitys massive
record on earth. Collectively, those images are our visual historiography that says we were here.
The 2016 Photography & Illustration annual is a celebration of the people who master those
visual moments: the documenters, the interpreters, the seers and the thinkers. Notes (p. 22)
is devoted to photographers and illustrators, and our Craft and Advice columns (p. 18 and 20)
offer practical support for visual types. In Conversation (p. 46), enRoutes editorial director
Ilana Weitzman gives valuable insight on the commission process and how artists should approach
getting published. We time travelled with three artists who were affected by the dawn of digital
image-making in Evolution (p. 48), and in our Portfolio on p. 56, were delighted to present
the work of photographer Shayne Laverdire, who recently chummed up with Adele for her
Hello video shoot.
Add to that the winners of the 2016 Photography & Illustration Awards and you have yourself
a cornucopia of visual inspiration. The P&I Awards first started as an image contest in the
February 1992 issue of Applied Arts and later were incorporated into the awards annuals through-
out the 1990s. By 2002, P&I had become so popular we split it off into its own annual. After all
those years, we thought it time to revisit how we presented the backbone of Applied Arts. Turn to
p. 67 to see the modern new look Tung developed for our awards section.
Speaking of that, we were happy to hear from so many readers on our redesign. You can
reach me at editorial@appliedartmag.com with questions, concerns and ideas for future content.
Thank you, as always, for your feedback.
Applied Arts 8
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YOURE IN GOOD
COMPANY The Remix Project
Calendar
We cant believe it, eitherwere
over halfway through awards
season! Advertising + Interactive
judging takes place this month,
2016
with the results announced
mid-June and publishing in the
September issue. The deadline
for the Student Awards is May 13.
Judging runs through June and
we post the winners list to our
site mid-July. See the work in our
Student Awards annual, which
closes out the year in November.
JULY NEW
Creative Guide Online
Our Next Issue
Have you checked out the all-new
online Creative Guide yet? Our
Our Photography & Illustration issue is the first of four annuals directory of creative suppliers is
this year to have special editorial focus on its own award discipline, easily searchable by region or ser-
vice. Youll find listings for image
in recognition of our 30th anniversary. makers, editors, schools, recruiters,
professional associations, printers,
stylists, stock agencies and more.
Next up is the Design annual in July, featuring:
If youre a creative service pro-
The winners of the 2016 Design Awards, beautifully reproduced vider, make sure you are listed!
Visit appliedartsmag.com/
in our redesigned awards section creative-guide to sign up for a
A study of Inuit type free basic listing or purchase an
enhanced listing with logo,
Behind the scenes with design studio Hambly & Woolley description and extra categories.
The recipients of our inaugural scholarship program
And so much more! Subscribe now and receive five issues per year ASAP
Got You Covered
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Digital-only annual subscriptions are also available for $29.99 CAD. As an Applied Arts subscriber,
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Contact our circulation assistant at rebecca@appliedartsmag.com, AA Benefits program. Whether
call 416-510-0909 ext. 21, or visit appliedartsmag.com/subscription. youre self-employed or a contract
employee without health benefits,
Taxes and international rates apply. you can now purchase medical
and dental and/or life and disabil-
ity insurance coverage. Available
in single or family plans, the
AA Benefits program is competi-
tively priced. For more details,
Applied Arts has been an amazing resource and supporter over the email Rosetta Heckhausen at
years. The 2005 Photography & Illustration annual featured images rosetta@appliedartsmag.com.
from our first-ever direct mail piece and weve been super fortunate to
regularly have work published in the Photography & Illustration, Design Whats your Applied Arts story?
Let us know at
and Advertising & Interactive annuals ever since. Plus, we won the very editorial@appliedartsmag.com
first AACE Award for Photography back in 2012! High fives all around! and you could be published
We regularly use Applied Arts as a resource to keep track of both clients in an upcoming issue.
and collaborators and find we flip through each issue more than once.
Congratulations on 30 years, guys! Keep up the great work.
Twitter: @AppliedArts
Facebook: @AppliedArtsMag
Instagram: @AppliedArtsMag
RAINA + WILSON, RWPHOTOGRAPHIC.COM appliedartsmag.com
Applied Arts 10
COLUMN
ADVERTISING
But social media is useless Gordon McMillan is the chief creative officer and
CEO of McMillan, an Ottawa-based creative agency
The Brand
Will Be
By Those were the days. We had control. Not anymore. And it also means missing out on an expanded
Gordon McMillan set of possibilities that opens up when we
Everything has changed. Its out of control, or combine tradition and technology.
rather, its not controlled. Not by us, anywaynot A Super Bowl ad doesnt even have to run
with the gamejust tag your informative and
by marketers and creatives. Back in the day, we crafted our stories entertaining YouTube video with Super Bowl
and chose our channelsprint, radio, television. Now our audiences, ad. Great magazine spreads are shared on
Pinterest. A trusted LinkedIn group can amplify
our customers, and even our detractors decide where and how our the impact of your creative in ways that your
stories are consumed. budget could never achieve. Even trade shows
have become stages for fresh storytelling
captured to video and launched across social
McLuhan was right. The medium is the mes- Social media is, without a doubt, the big- media. When it works, the brand can be
sage and social media is the ultimate message, gest content distribution platform our industry socialized on a massive scale.
the ultimate story with millions of participants has ever known. New content management, Our stories are the key. Great stories,
not passively consuming but actively promoting lead nurturing and targeting technologies told well, exploit social media. They go viral.
and even contributing to the narrative. Our hoping to take advantage of social media and But technology cannot be expected to boost
job is to give them a good story to start with. big marketing data have spread across the the performance of a not-so-great story.
We must surprise and delight, inform and marketing landscape, and obscured another Poorly conceived, poorly rendered ads dont
entertain, to earn the support of social media. important truth: McLuhan was also wrong. get shared (except for the wrong reasons).
Story is the key. From cave art to Banksy, The message must exploit the medium. Tomorrows most successful agencies will
its our stories that convey our connections, It is tempting to throw over the hard be those that take advantage of the power of
our values and our preferences. Our customers work of compelling storytelling and go with technology. They will look for and even invent
explore our stories for answersfor glimpses an algorithm. In their embrace of the new new and novel ways to combine traditional
of themselves, their problems, and their aspira- marcomms technologies, some agencies may channels with digital channels for ever-greater
tions. Allan Gregg captured it in two questions: have gone too far. Some seem to have rele- reach. And yet, they will only succeed if new
gated storytelling to the back seat, calling it thinking is combined with the big, crazy ideas
Is it like me? content, as if stories exist only to feed the that break through the noise.
Is it for me? technology. And some have even abandoned Social media, new marketing technologies,
the traditional outlets for their stories entirely, and big data are all...well, theyre just big,
When the answer is yes,, our customers opting instead for big data, analytics, target- but they all get better with a big idea. Creative
connect with our brands. When that connec- ing and retargeting. is as important and relevant as everand
tion is made, our stories will be picked up for To take either approach is to misunderstand we have more tools than ever to make big
social distribution. the significance of stories, ideas, and creativity. things happen.
Applied Arts 12
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COLUMN
DESIGN
A designers guide to producing Catharine Bradbury, CGD is a designer and founder
of the multinational Bradbury Branding & Design
Do Your
Best
By As designers living in a stream of seemingly end-
Work
know when you move onto the next problem
Catharine Bradbury, to solve.
CGD less deadlines and demands, it can be challenging
7. Keep it simple
for us not to relent and let the strong current take Its easy to get lost in the wanting of excellence.
us to places it wants to go, rather than choosing Things can get out of hand quickly in ways
that may not be helpful. Sometimes you need
to follow our own path and consistently doing our best work. After to take a step back, and, if time allows, put
nearly three decades running my own design business, I have devel- the project away until the next day. Fresh eyes
are honest eyes and will always serve you to
oped a set of guidelines to keep me focused and inspired. Although do your best work.
some of these suggestions may initially seem a bit expected,
8. Always do your best
Ive found steady success with them over the years once applied. The reality is not every project has adequate
time or capital behind it. Regardless, set an
intention to do your best relative to the budget
1. Put the stress aside 4. Let go of being right and projects constraints. See the success of
This one can be difficult when we wear so many This has to do with taking risks. You must your solution within the constraints. Do your
hats in a single day (parent, family member, set aside what you think is right and pursue an best and feel good about what youre able
designer, business owner, etc.) Compounding unknown path. Its important to recognize to produce within the projects limitations.
this are client demands, increasing competi- when youve become attached to an idea that
tion, and the ever-changing landscape in our simply will not work. You need to let it go. 9. Accept that youre not perfect
industry. But clearing your plate of adminis- Form follows function. Take a global view to I find that as soon as I ease up on myself, my
trative tasks and meetings and actually building determine if the solution will be successful creativity flows much better. A seed of mind-
some procrastination time into the process (and in all of the necessary applications. This will fulness can go a long way once Ive identified
being okay with that) sets the stage to focus. allow you to move forward quickly and con- that Im getting stuck in perfectionism.
sider other possibilities.
2. Challenge yourself 10. Love yourself
Once youve absorbed as much information 5. Trust yourself If we base our sense of self-worth on the
about the project as possible, take a step back One of my favourite takeaways from a book creation of an award-winning design, this
to think outside the box. Set the bar high. called The Courage to Create by Rollo May is becomes a very painful process. Perfectionism
Make a point to create solutions youve never that one must trust themselves enough to is both an ally and an enemy. We must be
attempted before, ones that stand head and move forward, but also question themselves careful not to identify the success of our work
shoulders above the competition, regardless enough to thoroughly explore a variety of with our value and success as a human being.
of who the clients competitors are. possibilities. Remind yourself that in the early Although I am very serious about my work,
stages nothing is written in stone, and give sometimes I have to design as if success doesnt
3. Take risks yourself permission to explore. matter. There is great irony in this. Letting go
The beginning of a project is the time for play of wanting to be successful frees up the creativ-
and exploration. Dont concern yourself with 6. Make mistakes and feel good about it ity to problem solve and see more possibilities,
failing. Do the unexpected and see where Granting yourself permission to fail is healthy. and in turn, this freeing of yourself allows you
it takes you. Often once we get out of our own Its not the only way to learn, but it is one of to do award-winning work. As the ancient
way and try something completely outside the best. The more possibilities you explore Chinese philosopher Laozi said, When I let
of the box we find a solution that surprises us. whether successful or notthe more you go of what I am, I become what I might be.
Applied Arts 14
Iconic author Margaret Atwood
as photographed by Asylum Artists
award winning photographer Don Dixon.
produCtionS
COLUMN
INTERACTIONS
What Ubers rebrand can teach us Erin Bury is the managing director of 88 Creative, a
Toronto-based digital marketing and creative agency
D E
them to jazz it up a bit. But theres an import-
ant place for non-designers in the creative
process. Often I find my feedback on a design
project aligns with our clients feedback, so
I can play devils advocate to make sure that
what were designing is actually meeting their
needs and expectations. After all, following
S I
every design principle to the letter and only
caring about whats good doesnt mean any-
The Business of thing if youre not creating a product that
aligns with someones vision and creative brief.
When I asked our design team their take,
they agreed that its important to bring non-
designers into the process, especially because
G N
the majority of people who will interact with
the finished product will be non-designers.
The involvement should primarily be during
the early stages of design to help determine
the overall direction and concept, and to ensure
both sides are on the same page about the
projects goals. CEOs and non-designers should
By Introducing a new logo is something countless provide style inspiration, clearly outline their
Erin Bury objectives in a concise creative brief, and align
companies have done in the past, with varying with the design team on the overall goals. Then
(and often negative) results. Brands like Gap and they should hand it over to the professionals,
trusting that theyre the best people equipped
Tropicana had disastrous receptions to their new logos, while other to achieve the goal. Designers rooting for
brand refreshes were met with a bit of puzzlement but ultimately ideas that appeal to their own aesthetic instead
of the clients goal is self-indulgent, but so is
acceptance (see Airbnb and the logo that people felt resembled a a CEO insisting on doing it themselves.
part of the female anatomy). The most controversial rebrand of Our junior designer Tim Singleton said it
best in a blog post about the Uber rebrand.
2016 has undoubtedly been from Uber, which introduced a new We should all try new things. But I also dont
logo and style guide in February. The new brand is a departure think a CEO should roll up their sleeves and
take the design process by the throat, strictly
from the black-and-white minimalistic brand, and introduces because theyre keen to figure out all that
bright colours, illustrations, and app icon symbols that replace fancy kerning and colour harmony. A CEO
should be empowering their employees, and
the companys recognizable U. by reducing the job of an entire department
into a discussion over whats pretty, they are
doing more harm than good.
The new brand and logo immediately sparked mainstream through accessible software,
a heated discussion on social media, not only companies like Apple who have showcased
because of its appearance, but also because of the importance of design, and a general move
the way it was conceived. An in-depth article towards public appreciation of great design.
in Wired outlined how the Uber team devel- Yahoos Marissa Mayer, a computer scientist,
oped the new brand, and the key takeaway is helped with Yahoos logo refresh in 2013, and
that Uber founder Travis Kalanick, an engineer wrote on her personal blog about her involve-
by training and an entrepreneur, refused to ment. I love brands, logos, colour, design,
hand over control to an external agency despite and, most of all, Adobe Illustrator. I think its
interviewing more than sixand he also one of the most incredible software packages
didnt hand it over to his in-house design team. ever made, she wrote. Im not a pro, but
Instead he immersed himself in the redesign I know enough to be dangerous.
process, and according to the Wired article he This begs an important question: how
studied up on concepts ranging from kerning involved should non-designers be in the design
to colour palettes and worked side-by-side process, and what role should they play?
with Ubers design director for two years. As a non-designer who runs an agency with
Regardless of whether people liked or dis- a design team, its a question I often consider.
liked the new logo, this highlighted a larger While I know what I like and what I dont like,
design industry trend of non-designers and I find myself becoming a Clients From Hell
CEOs becoming more involved in the design parody when I try to offer design feedback to The previous Uber logo (above), and the updated
process. Its a result of design becoming more our team, who has banned me from asking logo mark (below).
Applied Arts 16
93-96 GE Brightness
CRAFT
Unexpected creative partnerships Ben Johnston is a Toronto-based freelance designer and
letterer (@benjohnston25 and benjohnston.ca).
Stop,
Collaborate
& Listen
work. Before I started collaborating, it seemed
like everything I was working on could be
described as hand-lettered or, plainly,
typography. This new way of collaborative
thinking changed that and allowed for a more
expansive portfolio with more creativity and
By As a designer who predominantly works alone, skill. And by creating projects and briefs that
Ben Johnston represented the lifestyle we love and the de-
it can be difficult to find new and exciting ventures sign and craftsmanship we admire, we were
that are opportunities for creative exploration. also able to attract clients who valued those
qualities and were willing to pay for it. Follow-
Its easy to become complacent and stick to the work you are com- ing the online attention of those collaborations,
fortable with, which can stunt your growth as a creative. This is clients including Aston Martin and Adobe
started to trickle in, allowing us to push our
why I have found it important for designers to explore creativity original concepts, experiment with 3D printing
through collaboration: partnering with someone who pushes the of type, and rent studio space for massive
installation-style work. Although these projects
boundaries of your own craft, while simultaneously pushing theirs. required us to use new and exciting mediums,
the practice of working with our hands was
still an integral part of the process.
There was a period of time where I started to pure: a mutual respect for one anothers work. A lot of new and interesting opportunities
feel like my design and lettering work was be- For collaboration to be successful, you need came from having an open mindset and
coming stagnant and I was unsure of what my to find someone with whom you have a shared willingness to work on pretty much anything
next steps were in becoming a better designer. appreciation. Its simply a matter of coming that came my way. Theres a good chance
While in some ways it can be great to have a up with an idea that excites the both of you that whatever youre passionate about, theres
consistent portfolio with a particular style and even if its for different reasons. Motivations somebody out there who shares those passions.
aesthetic, I wanted to grow. It was around that and goals dont need to be the same, but its a But theyre never going to find you unless
time that I met a talented product designer big plus if they dont conflict. you give them something to look for. The chal-
who was experiencing a similar creative block Knowing that you have someone else lenges are exciting, and the uncertainty
in his career. We decided to work together in relying on you is a strong motivator, especially combined with the confidence in knowing that
order to move through these creative obstacles when it comes to making progress and keep- you can figure it outis invigorating. Youre
we were both experiencing. ing a schedule. This is where a bit of ignorance only going to find inspiration from the same
Moving forward, the motivation was simple. can actually be a good thing. Not understand- thing a certain number of times, so you cant
We wanted to create something that neither ing all the ins and outs of anothers work may be afraid to look for it in places you hadnt
of us could do independently, yet at the same make you more inclined to push their work to thought of before.
time, would serve as a great way for us to another level or into a different direction than Admittedly, it can be tough to let go of your
leverage our individual talents. He knew my if they were on their ownand vice versa. own ideas and give them to others to interpret.
strengths were custom type and illustration, And as you become more familiar with one However, I have found it to be the most liber-
while I knew that he had the ability to give another, you find that the ignorance fades ating creative exercise and the thing that has
physical form to non-material things. By com- but the unlocked potential remains. really been the driving force behind my prog-
bining our design disciplines, we were able By constantly expanding your portfolio ress. If theres anything you take away from
to explore the transition between 2D and 3D with collaborative projects that showcase your this, have it be this: always be creating, never be
spaces, something I had never considered true abilities and passions, its much harder afraid to try, and share your ideas and journey
before. These projects came out of something to be pigeonholed, and easier to find exciting with people who inspire you to do better.
Applied Arts 18
WE GET IT. WORKING WITHOUT BENEFITS SUCKS.
www.appliedartsmag.com/benefits
COLUMN
ADVICE
Why self-promotion is Istvan (Steve) Pinter is a Vancouver-based creative
retoucher, educator and national director on the
Applied Arts 20
brad p
brad pickard final AA 2.indd 1 2016-03-30 11:07 PM
NOTES
Notes
01 02
03 04
1.
Poster Envy
Gracia Lam
Applied Arts 22
2.
NOTES
On Our Radar
Andrew B. Myers
05
The over-achieving talent, Teddy the
hamster, gets off his wheel long enough
to munch his iPad in a series of shots for
Bloomberg Businessweek.
05
06 07 08
3.
The artist reps at Anna Goodson Illustration Games. The series was so moving, and had
Agency celebrate two decades in business such a great effect. I had people from Russia
with the release of the companys third-annual contact me, says Goodson. It felt so good
coaster collection. For the promo kit, which to make waves.
is sent to clients, friends and prospects, each Heres to another 20 years of that!
of the agencys signed illustrators riffed on agoodson.com
the concept of the number 20. Goodson first
Calling Cards launched the coaster series in response to the
Russian homophobic laws that gained interna-
06 Denis Carrier
Anna Goodson at 20
07 Phil Wheeler
tional attention prior to the Sochi 2014 Winter 08 Marisa Morea
23 June 2016
NOTES
02
01 03
4.
him to show slides of the survivor photos hed 01 Torah Scroll, Koice, 2007
taken. Katya Krausova, an ex-producer from 02 Bookshelf, Bardejov, 2006
03 Book Fragment, Bardejov, 2008
the BBC and independent filmmaker, was in 04 Yuris Father, Ludovit Doj,
the audience. Bratislava, 1996
She said, I want to do a movie about
this, Dojc recalls. She had a $50,000 loan
to do work in Czechoslovakia [the region].
All That Remains The pair set out with a camera crew to revisit
some of the survivors Dojc had photographed.
Yuri Dojc One pointed them to a derelict building in 04
Applied Arts 24
5.
NOTES
Illustrated:
Three New Books
Canadian
talent abounds
The Winnipeg-born Klassen created about On the heels of One Last Summer, her graphic An unusual colour palette depicts the life
a dozen sketches combined with words to give novel collaboration with cousin/illustrator of a boy spending a summer in a seaside Nova
haunting emotion to this American title for Jillian Tamaki, this latest effort from Toronto Scotia town. The story, artwork and playful
older kids about war and loss. His detailed, writer Mariko Tamaki delves into young adult typography were inspired by the Toronto illus-
black-and-white illustrations lend a dreamlike fiction and addresses themes of homophobia trators own childhood memories.
feel to the story. and the paranormal. The eye-catching cover WITH FILES FROM SHANEZA SUBHAN
is the work of an American cartoonist.
25 June 2016
FEATURE
The
IMAGE
Anita Kunz
p. 28
Golden
ADVERTISING
Paul Lavoie
p. 34
AACE
DESIGN
Diti Katona
Awards p. 40
Photography by Don Dixon
If youre in the creative industry, you know how often it changes. Ideas get dropped, Thank you to our selection committee:
revised, reinvented. Technology makes our jobs easier, scarcer, more challenging.
Budgets get slashed, reallocated, nixed. Colleagues come and go, and so do trends.
Which is why its so impressive that over the last few decades, the three recipi-
ents of our Golden AACE Awards have not only adapted to all the changes, but also Vanessa Eckstein Donna Braggins
Founder & Creative Associate Dean,
succeeded and thrived. Director, Blok Design Sheridan College
To mark our 30th anniversary year, Applied Arts is recognizing the global
contributions of the Canadian creative industry with the Golden AACEa gilded Anna Goodson Don Dixon
CEO & Founder, Anna Partner & Director,
version of our Applied Arts Creative Excellence (AACE) Award (usually bestowed Goodson Management Asylum Artists
upon the top-scoring entrant in our awards programs). The Golden AACEs are life-
time achievement awards that honour a noteworthy individual in the core disciplines Chris Gordaneer John Farquhar
Partner & Photographer, Partner & Chief
we cover: Image, Advertising and Design. Westside Studio Creative Officer,
We consulted our editorial advisory board (p. 6, and right) and put together Rain43
a list of six deserving nominees in each discipline. Each person on the shortlist Mark Jones
Chair, School of Jon Finkelstein
has been professionally active primarily in Canada for most or all of the last Creative Arts & Animation, Executive Creative
30 years, is award-winning with international accolades, has achieved significant Seneca College Director, Mirum
business success and is considered a change agent, and has been a mentor or
Stephen Jurisic Paddy Harrington
cultivator of talent. Partner & Executive Founder, Frontier Co.
Then it was up to our jury to decide the recipients. Our advisory board, along Creative Director, john st.
with their trusted peers and colleagues, made their selections and the winners Franca Piacente
Clare Meridew SVP, Director of
are on the following pages. Congratulations to all and thank you for your creative Executive Creative Production Services,
contributions. Its been a joy for Applied Arts to watch you work. Director, Clare Meridew Leo Burnett Canada
27 June 2016
FEATURE
Anita Kunz
Photographed in her
studio in Cabbagetown,
Toronto, March 2016.
While shes still a sought-
after artist, Kunz says
shes had to adapt her
strategies when it comes
to getting new work.
There are a lot of great
artists out there; there just
isnt the work that there
used to be, she says.
I wish I had the jobs that
I used to turn down. There
was so much work and
so many fewer artists.
Poking
from). Uncle Robert taught me that an artists work could actually
play a meaningful role in society and in culture, whether as education
or journalism, says Kunz. That focus in me came very early on.
But whereas Robert Kunzs cast of characters were dwarves and
Giants
chatty forest creatures, like Mayor Rob Rabbit of Acorn Valley, his niece
would eventually take on real political animals whose strange habits
and questionable tactics were recast in her hard-won signature style:
an off-kilter hyperrealism with elements of fantasy and surrealism.
A naked and exposed portrait of President Bill Clinton for a 1998 cover
of the now-defunct Saturday Night magazine is typical of Kunz giving
her point of view as a feminist and democratic citizen. The same goes
for her recent depiction of Kim Jong-un, supreme leader of North Korea,
whom Kunz depicts as a big baby playing in his sandbox with some
new toy nuclear missiles. I have to admit, says Kunz, with that cover
I had a few moments where I thought, Oh, shit, are there going to be
repercussions on the Internet? Like most of her illustrations, the idea
was self-generated and pitched to The New Yorker, who put it on a cover
this past January.
To students and competitors, Kunz is known for having scaled every
mountain in publishing, multiple times, with her covers and editorial
drawings for Time magazine, Vanity Fair, Rolling Stone, Atlantic Monthly,
Golden AACE Image winner Anita Kunz Toronto Life and The New York Times (the paper and magazine). For
the first five years of her career, however, this OCAD grad (class of 78,
looks back on her 35-year career and when it was still OCA) fielded one rejection letter after another. I wish
how she developed a knack for sharp Id kept them all, she says. People told me I wasnt in the same
league as some of the male artists. Somehow, she blotted out the sexist
editorial commentary insults and got back to work filling her box of ideas with funny and
By Alison Garwood-Jones mournful sketched observations of human nature, while feeding off
Applied Arts 28
FEATURE
Recent
New Toys, North Koreas Kim Jong-un for The New Yorker, Jan 18. 2016.
As an artist, this whole idea that we can be so incredibly smart and
technologically-savvywith space travel, mapping the genome, etc.
and then be such idiots, at the same time. I cant believe theres this
paradox! Talk about inspiration for an illustrators work, Kunz says. She
installed a wall-mounted TV opposite her drawing board and has CNN
streaming while she works. Knowing whats happening in the world and
with different cultures is central to her concept-driven art.
29 June 2016
FEATURE
01 02
Feminist First Big Break
Girls Will Be Girls, The Helmut Rauca, Saturday
New Yorker, July 30th, Night, 1982: The Rauca
2007. The covers editor piece was one of [my first
at The New Yorker is significant] assignments.
Francoise Mouly, says The angle of the article
Kunz, and shes married was, theres a monster
to the artist, Art Spiegel- living among us and no
man [of Maus fame]. one has ever done any-
Mouly is amazing to work thing about it.
with. Like most French
people, she loves comics,
cartoons and all kinds
of art, and she makes
sure that she uses a lot
of women illustrators.
Diversity with her artists
is a big deal. Ive sent
her all kinds of stuff that
I know will never make
the cover, but shes really
open to pretty much
everything. And she never
censors me at all.
01 02
the socially and politically charged works of illustrators she admired, hands reaching up for help. More work from Fishauf and additional
like Sue Coe, Brad Holland and Marshall Arisman. praise from New York artist Marshall Arisman in a Communication Arts
Given the widespread pressure to brand ourselves, Kunz likes to article soon opened the doors to so many assignments from Canadian
remind the curious and ambitious that she didnt spring from the class- and American publications that, until two years ago, Kunz maintained
rooms of OCAD fully formed (remember those rejections). Everyone an apartment in New York in addition to her home base in Toronto.
talks about a style and I know students just graduating especially feel Through the 1980s and 1990s, Kunz rode the celebrity culture
pressure to settle on one, but my style evolved naturally. It developed wave doing portraits of Hollywood actors and monthly end papers on
the way it did largely because she didnt rely too heavily on references. the history of rock and roll for Rolling Stone. She also drew over 50 book
I drew from my head and thats why my work has always seemed a jacket covers and took on the occasional advertising assignment for
bit wonky. And she drew constantly. The more you practice, the more beer brands and chocolate companies, although working in advertising
youll get a look thats uniquely yours. was never her goal, even if the money was amazing.
Her first significant assignment came in 1982 when Saturday Night September 11, 2001 changed everything, but for illustrators it hit
art director Louis Fishauf, known for creating the brand identities the tone and volume of their assignments. Before that, you could be
for Roots, Molson and Toronto Life magazine, called on Kunz to render more biting and controversial in print, says Kunz. Darker work was
German war criminal Helmut Rauca. Rauca, a former SS Master being widely published. She points to the moment President George
Sergeant charged with killing over 11,000 Jews, was living freely in W. Bush declared, Youre either with us or youre with the terrorists
Toronto by the early 80s. Kunz showed him as a skeleton twisted as the turning point when political commentary and satire practically
in the shape of a swastika and balancing the scales of justice filled with evaporated, with The New Yorker being the only exception.
Applied Arts 30
JIMENA ARECHAVALA SENECA INDEPENDENT ILLUSTRATION GRADUATE 2014
senecacollege.ca/create
FEATURE
03
Canadian
How Canada Sees
America, Time (Canadian
Edition) Nov 1, 2004: It
used to be that there was
a hierarchy of magazines
and if you did a Time cover
you were the best artist.
But now, with the Internet,
it just works in so many
different ways to get your
work out there and it isnt
as binary. Thats one of the
biggest changes from 20,
even 10 years ago.
03
05
04
Book Covers
Gravitys Rainbow by
Thomas Pynchon, 1984,
Picador Books: This was
one of the most compli-
cated books I ever read,
and really hard to get
the germ of the idea.
Pynchon kept going off
in tangents. I mixed up
the art the same way the
writer did and made an
image that can be read in
all directions.
04
Applied Arts 32
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Paul Lavoie
Photographed at TAXIs
headquarters in Toronto,
March 2016. Since 1992,
the agency has expanded
from one shop to six
North American offices
New York, Vancouver,
Chicago, Montreal and
two in Toronto.
YOU HEAR HIM BEFORE YOU SEE HIM. I am being escorted through the maze
of corridors and common areas at TAXIs longtime Toronto head-
quarters. The place is unrecognizable to me since I worked here 13 years
ago, but I know were nearing our destination because I can hear the
Monsieur
unmistakable baritone of co-founder Paul Lavoie.
Suddenly there he stands, all 6'3" of him, clad in a bespoke true-blue
gabardine suit that almost radiates its own light. Put it together with
his famously bald, oft-imitated pate and a megawatt smile (oh, and is
Voila
that a pair of John Lobb brogues hes wearing?), and Lavoie is the picture
of positivity and confidence. You get the clear sense that the word no
is not in his vocabulary.
And sure enough: No is just a suggestion as far as Im concerned,
he confirms. Its an opportunity. A motivator. Lavoie is nothing if
not an irrepressible optimist. Let me give you an example, he says.
When I went to New York for the first time, I wanted to meet one of
the big consultants down there, and so I called him up. He picks up the
phone and says, What do you want? And I said, I want to meet you.
And he says, why dont you give me a call in two months? and I say,
No, no. Im in New York today. He goes, What? You want to meet
me today? Are you crazy? I dont know where this came from, but I
Thats what they used to call our Golden AACE screamed at him, AW, COME ON! And he says, okay, okay! So we
met. It worked. Try it! Whenever you want something...AW, COME
Advertising winner around the TAXI office. ON! Works 80 per cent of the time!
A onetime staffer explains: whenever Paul Lavoie (Of course, it helps to have a voice like Darth Vader.)
Lavoie has a lot to be positive about. Along with his co-founder
heard no, he turned it into yes Jane Hope, he launched a four-person shop in Montreal back in 1992
By Will Novosedlik and has grown it to a network of six offices and 300 employees across
Applied Arts 34
GOLDEN
FEATURE
AACE AWARDS
15 Below
When TAXI celebrated its 15th anniversary in 2007, Lavoie directed the
15 Below Project to give back. When winter temperatures in Canada
drop below -15 degrees Celsius, the government issues a cold weather
alert. But so many people in need never hear about those alerts or
are equipped to prepare. So TAXI created 3,000 jackets with multiple
pockets that could be stuffed with newspaper to create more warmth,
and worked with the Salvation Army to distribute them across Canada.
35 June 2016
FEATURE
01 02
Clearnet McDonalds Pizza
The early campaigns While at Cossette, Lavoie
Lavoie art directed for the designed the now-iconic
telecom company set the logo for McDonalds much-
colour and nature scheme missed pizza.
that would be used by
TELUS for the rest of its 02
tenure with TAXI.
03
03 04
Viagra Molson Wheelchair
Lavoie was creative This 30-second spot,
director for a 2002 Viagra directed and art directed
spot, which saw a man by Lavoie, is a twist on the
skip his way to work to the phrase, If you drink and
tune of Good Morning. drive, plan ahead.
01 04
Canada and the US. TAXI has long had a global reputation. It has TELUS (originally Clearnet) were joined at the hip. It was one of the
spawned an entire generation of creative industry leaders, names longest-running and most consistent campaigns ever, and it provided
like Zak Mroueh (Zulu Alpha Kilo), Peter Ignazi (Cossette), Denise TAXI with a base upon which to grow its business. TAXI might not
Rossetto (BBDO) and Judy John (Leo Burnett). exist were it not for TELUS. But all good things come to an end, and
The firm was awarded Agency of the Decade (2000-2010) by TELUS pulled its business from TAXI two years ago after a historic run.
strategy, and the OToole Creative Excellence Award by the American Though this was undoubtedly a major setback, Lavoie took it as
Association of Advertising Agencies in 2006 and again in 2007. an opportunity to rally the troops and motivate them to get past the loss.
Lavoie himself has won six lifetime achievement awards, including He stood in front of them and said, This is going to be the best day
the ACA Gold Medal Award, Marketing Hall of Legends, the Prix of our lives. Sure enough, since the loss, TAXI has prospered. We won
Hommage (from the Association of Quebec Advertising Agencies), more business in 2015 than ever before, and 2016 looks like its going
the Les Usherwood Award, and the Spiess Award. The Applied Arts to be a repeat performance of that. Theres a lot of confidence in this
Golden AACE will be number seven. TAXI has indeed been an extra- brand. There a sense of positivityan optimism that we can still do
ordinary success story. Paul Lavoie is, as they say, living the dream. great things. You feel the vibe still.
He has the knack of keeping the dream alive even when it threatens With Lavoie you feel like the vibe has always been there, as if it
to become a nightmare. On more than one occasion he and his firm were embedded in the mans DNA. When asked how young he was when
have suffered what could have been fatal blows. For 21 years, TAXI and he began to take an interest in the business he has so successfully
Applied Arts 36
FEATURE
05
Muse des Beaux Arts
The Montreal Museum
of Fine Arts was one of
TAXIs first clients. Lavoie
was creative director
for these 1995 banners.
05
navigated for the last 30-plus years, Lavoie recounts a story from when 06 07
he was 10 years old in religion class. We had to read a portion of the Le Porc du Qubec Ampd Mobile
The logo for the pork Senator sees an escort
Bible and articulate what we had read and what it meant, so I asked farmers association in trying to resuscitate her
Sister Anne if I could put on a play to re-enact the Last Supper. I hired Quebec, which Lavoie lover so he can enjoy
12 of my classmates to play the disciples and of course, I played the designed in 1994, resem- Ampd Mobiles services.
bles a pig rump and tail. It was one of a series of
part of...well, lets just say the CEO. Instead of having winethis was The mark, with typography spots TAXI created for the
what, grade four or fivewe drank Coke, and we ordered pizza, and I by Brenda Lavoie, is still now-defunct company.
changed all the references [to ones] that my classmates would connect in use today.
with. It worked and I never forgot the impact it had on both them and
me. One wonders if he ever told this story to the folks at Boston Pizza
(one of TAXIs flagship accounts).
At the same time, he had no idea what advertising was about except
for how it was portrayed on TV. He recalled in particular the old show
Bewitched, in which one of the main characters is a bumbling ad man.
Lavoie remembers watching this guy stumble through a pitch and
06
thinking, Youre not getting the most out of this moment. And then
immediately thinking, Im never going to work in advertising.
In fact, Lavoie started out as a designer, but he soon tired of busting
his hump for art directors while they held court at the bar waiting to be
shown creative. So he went into advertising. He was an art director at
JWT before moving to a creative director role at Cossette, where he
had a great job and a big team. But he then tired of the cumbersome
bureaucracy of the big agency and ultimately started TAXIbuilt
on both design and advertising, with a strong aversion for what he
considered to be the unnecessary apparatus of account management
found in larger shops.
Perhaps the ultimate irony of turning his early dislike of advertising
into becoming one of the most influential ad men in Canada can be
illustrated by this little story: when he was a 20-year-old designer carry- 07
ing his portfolio around to different ad shops, he got a meeting at Y&Rs
Montreal office. After waiting for 35 minutes to be seen, he got fed up
and walked out. Now, Y&Rs Canadian office has been absorbed by TAXI.
You could say that, with so many employees and six offices,
TAXI is a big shop, no doubt encumbered by the ponderous apparatus
that Lavoie tried so hard to escape in his earlier days. But to listen to
him, youd never know he is carrying that kind of baggage. Maybe its
because, after all these years, he is playing a more evangelical role,
that of chief cheerleader and proselytizer. There is no one more suited
to the job. After all, saying no to him is just not an option.
Applied Arts 38
FEATURE
Diti Katona
Photographed in her
workspace at Concrete,
March 2016. A number
of notable designers have
passed through Katonas
studio, including Fidel
Pea and Claire Dawson
(Underline Studio), Ryan
Crouchman (Leo Burnett),
Edmond Ng (Tung)
and Stphane Monnet
(Monnet Design).
She has more than 25 years experience creating visual identities and
brand stories for clients such as Holt Renfrew, Joe Fresh, Mountain
Equipment Co-op and Aritzia. Her creative work has been honoured
by the American Institute for Graphic Arts in New York and British
Design and Art Direction in London, as evidenced by the hardware on
the fireplace mantle of her long-time firm, Concrete, in Toronto.
But Golden AACE Design winner Diti Katona says the success
hasnt made what she does any easier. In fact, it is harder, she says.
Every job is a test. Every. Single. Job.
Diti
Her struggle isnt just about staying relevant in an industry that
gravitates to the new and young. (Even though she has a renewed energy
now that her kids are grown. You feel like youre 23 again, which is
a cool feeling until you realize you dont look it, she says with a laugh.)
Does It
Neither is it about her frustration over clients who think just because
they can pick out pretty colours and use a computer that they know how
something should be designed.
Rather, it is largely the fact that her mid-sized agency takes a very
non-linear approach to creating art for commerce, believing each project
deserves its own unique and unpredictable journey to completion.
A lot of agencies put a formula or process onto all the work they do.
They pull one concept from a previous design and one from another
and then they have a presentation. I think that leads to predictable and
boring work, she says. Process just sucks ingenuity, uniqueness
and intelligence out of everything.
Thats why we like to start a project not knowing anything, adds
Katona, who shares creative reigns of Concrete with her husband John
Pylypczak, who too been recognized internationally for his design work.
We like to call ourselves the masters of nothing.
There is certainly nothing cookie-cutter about Concretes portfolio,
Despite being our Golden AACE which includes the recent rebrand of Joe Freshs apparel and beauty
Design winner and one of Canadas most lines complete with a bolder logo, refreshed packaging, componentry
and displays, and the new environmental systems for McDonalds
celebrated creatives with an enviable restaurants worldwide. But youll also notice something else: in addition
client success record, Diti Katona is a self- to major brands, Concrete has added many start-up enterprises to
its client list.
proclaimed master of none One such example is BITE Beauty, a brand specializing in natural
By Chris Daniels lip products that developed from Concretes 10-year relationship with
Applied Arts 40
FEATURE
BITE Beauty
What makes BITE unique in the market are its bold packaging and edgy coloursat
launch time four years ago, anything other than earth tones was unheard of for an
organic product line. The lipstick tubes in particular celebrate form and function, with
caps that mimic all of the different shapes created when people apply their lip colour.
41 June 2016
FEATURE
01
MEC
The brand strategy, visual
identity and positioning
for MEC catapulted the
brand to a more diverse
audience. Concrete
developed and executed
the We Are All Outsiders
strategy to appeal to
both urban dwellers and
hardcore adventurers
alike, and dropped the
full Mountain Equipment
Co-op name.
01
02
Joe Fresh
A recent refresh for the
apparel brand extended
to its beauty and inti-
mates collections as well.
Concrete created packag-
ing, componentry, in-store
display and positioned
the brand for its worldwide
takeoverthe Loblaw
brand has plans to open
another 225 stores in
29 countries by 2019.
02
Toronto entrepreneur Susanne Langmuir. Katona and Pylypczak had The work has also expanded Concretes work geographically.
previously brokered an equity agreement with Langmuirs company, Clients outside Canada represent 40 per cent of its revenues, which
Susanne Lang, when they worked together on a fragrance endeavour Katona attributes to entrepreneurs around the globe who have sought
and another beauty line called Sula. So when Langmuir approached out the agency after finding its work on the web and Instagram. The
Concrete to brand and launch BITE, they were in. It proved a smart firm has been tapped, for example, by entrepreneurs of an Australian
deal: Bite was purchased in 2014 by Kendo, a company in the LVMH skincare line called Red Earth to rebrand for a launch in China and
(Louis Vuitton Mot Hennessy) umbrella. Hong Kong, and by dipndip, a fast-growing chocolate cafe concept based
While Kendo has its own art department, Concrete is still tasked in the Middle East with 50 locations around the world.
with all branding elements for BITE. BITE was an investment emotion- Katona loves working with entrepreneurs and the entrepreneurially
ally and physically, with a tiny bit of money and an equity stake, says minded, saying they are more likely to trust gut instinct from accumu-
Katona. But we dont take them on because we think theyre going to lated work experience.
do something [for us financially]. We do them because we think theyre Her husband Pylypczak poses another theory: She gets along great
good for us creatively. with people but not always the people youd expect. She loves the
Applied Arts 42
Image: Home, Yao Yu
03
Keilhauer
Concrete created this
2014 catalogue to mark
a 15-year relationship
between longtime client
Keilhauer and the design
studio EOOS. The foil-
stamped book highlights
furniture products old
and new.
03
Applied Arts 44
Photo: Paige La Rue, 2nd Year Student
Apply now
for
Fall 2016
A Two-Year
Ontario
College Diploma
PHOTOGRAPHY
Contact:
Gilles Sweet-Boulay
Program Co-ordinator
519-452-4452
gsweet-boulay@fanshawec.ca
fanshawec.ca
CONVERSATION
STARTING YOUR CAREER as an image maker is create a moment for our readership. Youre
Award-winning editor exciting, but also confusing. You have your not delivering something that someone
Ilana Weitzman speaks to diploma or degree and some equipment, but expects, but something thats going to cause
what next? How do you stand out from a a little bit of surprise. The greatest imagery
two visual arts students crowd of freelancers? How do you get published is an amazing access point for a product.
about getting work published so you can attract clients? So were not looking for an illustration that
In the second session of our Conversation literally is just rendering of the brief. Were
Photography by Nadia Papineau
series, we asked Ilana Weitzman, editorial looking for an illustration thats going to
Videography by Asylum Artists
director of Air Canada enRoute and content enhance that story, thats going to have a
director of Air Canada Media, to talk to two little wink.
graduating Seneca College students about
commissions, portfolios and what the current Start Small
media landscape looks like for a freelance Start with smaller print and online publica-
contributor. Weitzman was at the helm of tions to get your work published. You dont
enRoute as editor-in-chief for seven years before have to be in a national brand right off the bat.
becoming its editorial director last year, so Build from there and at least youll have a
she knows a thing or two about contracting working portfolio.
engaging visual content for one of Canadas
top travel publications. Be Discoverable
Heres an edited excerpt of Weitzmans Take advantage of places like Applied Arts
publishing wisdom, as told to Seneca students and other awards programs. Get your work
Image
Jessica Sheridan (illustration) and Ariel Pacpaco into the showcases designed to promote the
(photography). Hear more from them in a work of emerging artists. Creative directors,
video of the conversation at appliedartsmag. editors and photo editors are all looking at
com/features. these things. Festivals are great places to be.
And then of course, building a really good
Embrace New Media website, being on Instagramjust make
If you have open-mindedness about the yourself discoverable.
different ways you can reach people, theres Theres this weird thing about visual sites
just tremendous opportunity. If youre doing where people do a lot of bells and whistles.
photographyhow can I create a GIF out of Please, the simplest navigation possible!
that? How can I recut a video for social? You Make things easy for people to browse your
can transform your work in so many different work effectively, and to be able to deep dive
ways and play across so many platforms now. into certain pieces of your work that feel like
Theres a lot that were asking of content they match the vision of the outlet. When we
creators, and that can be quite intimidating. see that youve been able to tell a story, and
But for people who are up for the challenge we can see a progression in your imagery, it
and see it as an opportunity to reach people shows that you are able to think like a story-
and have a greater impact, it can be an incred- teller. It shows you have a sense of voice but
ibly exciting time. also that you know how to do image selection.
Thats an incredible skill that is undervalued.
Surprise and Delight
The future of media really is a content-driven
landscape. And that means that exceptional
Watch the full video of the mentorship session with
work is the best way to engage audiences. Ilana Weitzman, Jessica Sheridan and Ariel Pacpaco
Were looking for something that is going to at appliedartsmag.com/features.
Applied Arts
Matters 46
Ask the Expert
From left to right:
enRoutes Ilana Weitzman,
students Jessica Sheridan
and Ariel Pacpaco.
47 April 2016
EVOLUTION
WAR
THE DIGITAL
IS
OVER!
Its all forgotten now, Photography: Efficiency > Nostalgia
but there were wars It was almost 25 years after Kodak engineer Steven Sasson used spare
over which was better. parts to piece together the first digital camera in 1975 that pro photogra-
phers would even entertain the idea of abandoning analogue. The
rudimentary versions available in the 80s and 90s werent considered
THATS PHOTOGRAPHER and videographer Ewan Nicholson on the high-enough quality for print work.
transition to digital image making. For Nicholson, the debut of professional-level digital cameras at the
But it wasnt so long ago, and at Applied Arts, its a less-than-distant turn of the millennium couldnt have come at a better timein 2001,
memory. We were talking about what a filmless, paperless image-making hed quit his job as a petroleum engineer after completing a photography
future would look like as recently as a decade agoand industry insiders correspondence course that turned his hobby into a second career.
werent exactly touting the virtues of digital. The technology is there, Its probably my technical background that made digital photography
but theres not enough merit for me to switch, said photographer Shin appealing, but I could see that you could do things that you just couldnt
Sugino in 2000 (vol. 15 no. 3 p. 54). Most people find that trying to draw do with film. The technical possibilities were greater; the barriers were
or sketch with a computer mouse is like trying to pick up a feather with lower, he says. As an amateur, I had loved the darkroom, but as a pro,
boxing gloves on, wrote Scott Bury in 2001 (vol. 16 no. 4 p. 24). I was struck by how much time it consumed and how painful issues like
Indeed, the digital image-making revolution has been fast and scratches and dust were.
furiousso we checked in with three artists who approached When the Canon EOS-1DSthe companys first full-frame DSLR
this post-millennial automated landscape with varying degrees hit the market in late 2002, Nicholson invested in one for $12,000 (yes,
of acknowledgement. that many zeroes), and budgeted $1,000 for two 1 GB cards. Back then,
Applied Arts 48
49 April 2016
EVOLUTION
Cintiq digital easel while in her studio. While shes not ordering
art supplies anymore, Thompson estimates her costs are similar with
frequent digital upgrades. Im like a kid in the candy store when it
comes to new hardware and software, she says.
I didnt want to be a digital illustrator until I was sure that I
could do everything that I did traditionally. And, of course, now you
can. If you cant do it, its because you havent learned how. Its not
because you cant.
Applied Arts 50
DONT FAKE IT, LIVE IT.
EXCLUSIVE STOCK. CURATED DAILY.
S T O C K S Y . C O M
Applied Arts 52
DIARY
I FIRST KNEW THAT I WANTED TO interview Amir Kassaei, the chief creative
officer of DDB Worldwide, in the summer of 2015. He had just issued a
Wake-Up Call in Cannes; he was threatening that we should Do This
or Die; he told us we were confusing technology with innovation, and,
finallyin case anyone had failed to pay attentionpunctuated these
statements by telling us that we are Selling Shit to Ourselves.
How do you like him so far? Me too. After a June like that, can you
imagine the conversation? Lots of in-your-face statements, plenty
of unfiltered fearless thoughts, and the rarest of commodities in our
industryan opinion shared without any apparent consideration given
to the potential consequences. In other words, courage.
When we sat down to conduct the Diary of a Creative Director
interview in January of this year at FFWD: Advertising and Marketing
Week in Toronto, Kassaei did not disappoint. In addition to what
I expected, I met a man with an extraordinary amount of heart,
conviction, passion for this business and an irrepressible need to
speak his truth.
There was no stuttering or stammering or hesitation. Kassaei knows
who he is, who he isnt, and what he can and cannot do. Hes not making
it up as he goes. You either buy in, or you dont. Hell keep going.
We spoke about the loneliness of leadership and in particular, a global
role. I think what a lot of people are underestimating is if youre doing
53 June 2016
DIARY
01 02 a global job like Im doing, youre alone. Eighty per cent of your business
Bosch IKEA life, youre alone. At the end of the day, you have to make decisions by
A bold statement for Another from Kassaeis
Bosch Refrigerators while tenure at DDB Germany: yourself, he told me. Even if youre consulting with a lot of people,
Kassaei was CCO at DDB a series of clutter mon- you have to make a calland these calls can be right or wrong, but you
Germany: Keeps food sters about to be trapped have to stand behind them.
fresh for much longer. by IKEA storage solutions.
In Kassaeis first creative job, he went from copywriter to executive
creative director in record time. I wondered if he was aware of what had
caused that sort of accelerated success. What traits did his employers
see, and what did they like? A crazy guy who doesnt take a no for an
answer and is fighting for the good ideas...and is crazy enough to do
stuff that nobody else would do.
Wasnt he afraid to get fired? No, he said, But that is my attitude
even now. I can get fired every day, but thats the great thing. I dont.
Why not? I asked.
What does it mean to be a creative? Kassaei started. If you are a
creative, you are a rebel, you are a rule breaker. You have to be rock and
roll; otherwise you should not call yourself a creative. If you do not do
crazy stuff that nobody else will do, you are not a creative.
How many creatives do I know today that behave as if they believe
that? Does this industry still have rule breakers? People prepared to get
fired for what they believe in?
How many creative leaders are willing to get naked for the creative
...if youre really trying to make product? When Kassaei joined DDB Germany, it was hardly the kind
a mark, you have to stick with it. of job anyone slapped you on the back for. First order of business was
improving the culture. Everyone says that, but what specifically did
You have to enjoy the pain. You Kassaei do? He put his nuts on the line. Literally. I was betting my
have to push past it. You have account people that we can actually sell crazy ideas to the client. And
they said, Never ever, it will never happen. I said, Im going to try
to be there, you have to fight for it to sell the idea to the client. If Im successful, you will be naked for a
and then you will make it. whole day at the office. And if Im losing, I will be naked for the whole
day in the office. I never lost a bet. But there were a lot of naked account
people around.
01
Towards the end of our conversation, I pressed him. I wanted him
to give me some small, completely original nugget that I had never heard
before. I could feel that he had it in him.
So many people think theyre working so hard and theyre so
passionate and theyre so talented, but theyre not sitting in that chair
being interviewed by me, I said to Kassaei. What is that missing thing?
What is the Big Bang that isnt happening for them? Nobody in this
industry thinks theyre coasting along. We are all working our asses off.
He replied, The question is, are you able to enjoy the pain? I dont
know a lot of people who enjoy the pain. You have to be able to come to
a position where your body and your mind says, Its over. I cannot
do it anymore. There are people who will stop then. But if youre really
trying to make a mark, you have to stick with it. You have to enjoy the
pain. You have to push past it. You have to be there, you have to fight for
it and then you will make it.
Enjoying the pain.
Id never heard it put that way before. It really is the dividing line
02
between great leaders who call themselves Chief Shithead Officer
(as Kassaei has done many times publicly), who will run head first (but
never naked) into battle for their team and the creative product, and
those leaders with very fancy titles, fancy cars and fancy golf club
memberships, who will hide behind any and every excuse not to make
the decisions everyone is waiting for them to make that will allow both
their company and careers to flourish.
Amir Kassaei is not afraid to work. Hes not afraid to be unpopular.
Hes not afraid to call shit shit. Hes not trying to be your best friend.
He makes the right calls, not the popular calls. Hell go counter current.
Hes not afraid to get fired.
Hes got what I call Mental Toughnessone very important trait
that anyone who wants to be successful needs to develop. And one our
industry desperately needs more of.
Applied Arts 54
Design Studies
With a Difference
Our programs are different; they are built on a design education philosophy that
integrates art, material practices, production techniques, and experiential learning
all explored through the lens of design discipline principles, elements and processes.
Each program is structured to inspire creative thinkers, builders and problem solvers,
and to provide students with solid technical skills training. Students work with
professional designers and apply their skills in state-of-the-art studios.
Be the one who shapes the future of design. Prepare for all creative possibilities at
Haliburton School of Art + Design.
CELLULOID DREAMS
Applied Arts 58
PORTFOLIO
Thats not exactly how things panned out, however. After Laverdire flew solo in 2010. Mutual friends introduced him
graduating high school, Laverdire veered off course to try business to Quebec actor Niels Schneider, winner of the 2011 Prix Chopard in
administration for six months before swinging back to photography. Cannes, who needed new head shots.
At 18, he went to Montreal to study cinema and communications at Niels was over the moon with the images and so was I, because
Dawson College. they were beautiful, recalls Laverdire. I felt like Id done something
Laverdire then headed abroad and eventually back home, where more than shooting clothing. It was a huge turning point.
he worked seasonal jobs so he could study photography at College As Laverdire left the studio with Schneider, the actor called up-
Marsan. Three weeks in, he wanted out, so in 2005, he moved back to and-coming film director Xavier Dolan, suggesting he get new head
Montreal, and began assisting fashion and beauty photographers, shots, too. A few weeks later, Laverdire shot Dolan for the first time,
including Martin Tremblay, Richard Bernardin and Leda & St-Jacques. forging a partnership that ultimately advanced both their careers.
But it was the three years spent working with Barry Harriswho Xavier had had some bad experiences with other photographers
passed away in July 2015that finally convinced Laverdire to strike who didnt portray him the way he wanted to be portrayed, and when
out on his own. we took photos together, he felt comfortable; I understood him, says
Barry was the Catalogue King; he had such a prolific commercial Laverdire, who then did Dolans on-set photography for his film
career in the U.S. and in Canadawe travelled twice a month to shoot, Laurence Anyways.
recalls Laverdire. Barry was so generoushe gave me a ton of business Since then, Laverdire has shot most of Dolans films and the
acumen and the keys to his studio, saying I could use it whenever director himself many times. Keeping Dolans portraits fresh is always
I wanted. Barry really believed in me, and wanted to see me succeed. fun and challenging.
59 June 2016
PORTFOLIO
Quebec sculptor Armand Vaillancourt for Wendy Helfenbaum is a Montreal writer and TV producer
Dress to Kill, November 2015 issue (taketwoproductions.ca).
61 June 2016
MEET
who can help you
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ArtCards introduce
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ARTISTS
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To see portfolios by this group of talented makers, visit
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makers, visit Applied-Artworks.com/Assignment.
If you're an artist looking for work, consider ArtCards!
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Every home is
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contactjupiter.com
ETHANPINES.COM | 310 383 1509
AWARDS
2016 Judges
Photography
& Illustration
Annual Nathalie Cusson
Creative Director, Scooter Design
Montreal, QC
Nathalie is the creative head of
Scooter Design Inc. Her hybrid
expertise includes brand imple-
mentation, advertising, editorial
design and photo direction
We couldnt be more pleased that the beautiful work youre about to (Cossette, TAXI, BBDO, Glow
magazine, Air Canadas enRoute,
see on the following pages marks the first cohort in our redesigned Fairmont Magazine). With an
awards section. We hope youll enjoy the streamlined credits and layout international network of photog-
raphers and illustrators, Nathalie
that allows the winning work to shine. For complete work and credits, is an expert of the image-making
visit our online Winners Gallery. process and understands what is
an efficient, compelling or simply
In February, our jury of senior-level creative professionals poetic image. She believes that
evaluated thousands of entries on creative merit, technical excellence craft should be implicit and that
function and form make the
and suitability for end use. I was blown away by the calibre of a lot strongest alliance. Distinctions:
of the work, says judge Sarah MacDonald, creative director at Colour. Communication Arts, Applied
Arts, Advertising & Design Club
Those entries that met a predetermined cut-off score are pub- of Canada, the One Show (NYC)
lished in this reference book, and online in our Winners Gallery. and the National Magazine
Awards, to name a few.
The cut-off score sets an industry standard and allows each winner
to be treated equally, displayed without prejudice. Its been this way
since the first Applied Arts Awards annual debuted in 1992.
Every winner in this book is eligible to receive the 2016 AACE
Award in Photography or Illustration. We launched the Applied Arts
Creative Excellence (AACE) Awards in 2012 to honour that one
great piece that always garners the most votes. What do you need to
do to become the next AACE winner? Enter the 2017 Photography Lisa Chen-Wing
Art Director, GREY Canada
& Illustration Awards with your best work. If you win, youre eligible. Vancouver, BC
Keep in mind that the judges are looking for the whole package,
says jurist Erin Craig, creative director for womens fiction at Harlequin. Lisa is an ACD and art director
Its not enough to see a well-rendered drawing or a beautifully lit at Grey Canada in Vancouver.
Starting in Toronto at Flavour,
photograph. The image should make you feel and think. Its easy to she then went home to BC to work
learn how to draw or take pretty pictures, but to stir up emotion in at Rethink and DDB Vancouver.
Her work has appeared in many
the viewer is a gift. And thats what separates winners from the rest. advertising award shows. She has
In the meantime, get inspired by the winners of the 2016 degrees in math, education and
graphic design, and is the current
Photography & Illustration Awards. Congratulations to all and thank chairwoman/president of Global
you to everyone who entered. International Worldwide.
67 June 2016
AWARDS
Erin has been a leader in the field An award-winning art director Stphane began his career as a Alan is an honours graduate
of book design for over 10 years, and designer, Matt has led copywriter at Cossette where he from Sheridan College and over
and is currently creative director campaigns for Coke, Mastercard, quickly made his mark on such the last 20 years has been driven
of Harlequins general fiction Staples, Buick and many more. key accounts as McDonalds and by curiosity and the love of figur-
group. Having studied fine arts at As a photographer, Matt has Bell. He later went on to serve ing things out in order to create
York University and fashion at worked with New Era and Juno in creative direction positions at compelling work. Starting out in
Ryerson, she spent several years Award winners Rich Kidd and Palm, Bleublancrouge and TANK. corporate communication design
in the fashion industry before Kellylee Evans. In addition, he was He has been a creative director at (annual reports) at Craib Com-
accepting a position as art director the lead art director on the 2013 Bob agency for more than a year. munications in Toronto, Alan
with Harlequin, where she has Applied Arts Unlucky Issue. Despite the awards and distinc- moved on to Riordon to expand
presided over the design of count- Matt is also creative director for tions his campaigns have earned his craft and focus more on brand
less best-selling titles. Her work The Baitshop, a lifestyle brand him, Stphane sees himself first development and how that is
in book design reflects the strong in Toronto, and a graduate and foremost as a storyteller. expressed through appropriate
sense of style and modern aes- of Algonquin Colleges graphic mediums for the last 15-plus years.
thetic for which she is known. design program and OCADs art He has spoken at industry events
direction program. Best advice and his work has been featured in
hes ever gotten? Its as much of over 20 branding publications
a big deal as you make it. worldwide. His expertise in the
strategic consultation side of
the business, creating brands,
interactive design, print collateral
and his keen eye for typography
has played a significant role in the
success of Riordons portfolio.
Applied Arts 68
AWARDS
Sarah has been a strong force in Mark is currently a designer in Chad is an award-winning senior From behind unruly curls, Joanne
the creative industry for more the communications and market- art director at Bensimon Byrne, is a quiet force. A Montreal grad-
than nine years. After studying ing department of the University Canadas largest independent ad uate of Concordia University
design and illustration at NSCAD of British Columbia. His design agency. Over the course of his and a graphic designer since 1981,
University, Sarah started her ca- career has spanned 25 years in the career, hes worked on blue-chip she took on Toronto at Taylor
reer in Toronto at Fuel Advertising publishing industry and he was brands such as Scotiabank, iShares, Browning, then Michael Peters
followed by Y&Rs Enfatico. She previously creative director of the Kraft, General Mills, NBA, Bell, London and Proximit BBDO
traded in the bustle of the big city Georgia Straight magazine for Dell and Air Miles. Prior to enter- Paris, picking up awards that
for the colourful row houses of six years. Design clients have in- ing the advertising industry, Chad include D&AD, Communication
St. Johns, Newfoundland, where cluded IKEA and Virgin Records. spent 10 years running Funkshun Arts and AIGA along the way.
she joined SPARK Marketing as He is also an award-winning Athletics, a streetwear brand Back in Canadaat TAXI and now
creative lead. In 2011, Sarah moved illustrator and painter who has aimed at the urban skateboard and Ardoisealways rigorous, worldly,
back to the place she calls home, drawn for magazines such as snowboard market. Funkshun a connoisseur of music, dance,
Halifax, where she joined Break- Motor Trend, Popular Science, and Athletics was available across and literature, Joanne now hides
house Inc., adding environmental Wired. Marks painting style can Canada, the US and UK. He can her curls, but her design savvy
design to her creative toolbox. be described as science fiction pretty much guarantee hes a wont be tamed.
When she joined Colour in 2013, pop. His large-eyed characters better skateboarder than any of
Sarah brought her award-winning are bubbly, bright, and modern. the other judges.
creative expertise, exceptional
eye for design, attention to detail
and passion for conjuring big
ideas with her.
69 June 2016
YOUNG BLOOD
YOUNG BLOOD is a special section of the Applied Arts Awards programs, celebrating
Young Blood the brightest up-and-coming talents. Young Blood Photography and Illustration
entrants must have three years or less industry experience, and are specially reviewed
by our judging panel.
We recently introduced the Young AACE (Applied Arts Creative Excellence)
Awards, presented to the highest-scoring Young Blood winners in each awards
discipline. The 2016 Young AACE winners will be announced in early 2017.
01
02 03
Applied Arts 70
YOUNG BLOOD
04
YOUNG BLOOD
ILLUSTRATION SINGLE YOUNG BLOOD
02 Walter Mitty ILLUSTRATION SERIES
Jackie Ferrentino, Brooklyn, N.Y. 04 Wolf at the Door/ Labyrinths/
T: 908-644-2036 Rodney Bingenheimer
E: hello@jackiejackie.com Nicholas Sadek, Williamsburg, Va.
W: jackiejackie.com T: 630-484-3356
E: nicksadek@sbcglobal.net
This illustration based on James W: sadekart.com
Thurbers short story The Secret
Life of Walter Mitty. Wolf at the Door: A personal work
illustrating the story of the three
little pigs. Labyrinths: A personal
work illustrating a book cover for
Jorge Louis Borges novel Labyrinths.
Rodney Bingenheimer: A editorial
piece of famed radio DJ Rodney
Bingenheimer for Flaunt Magazine.
71 June 2016
YOUNG BLOOD
YOUNG BLOOD
ILLUSTRATION SINGLE
01 The Caterpillar Effect
Eleanor Rosenberg,
Bowen Island, B.C.
T: 604-947-9484
E: eleanor@themadmarker.org
W: themadmarker.org
Art Director:
Ben Barrett-Forrest
Writer:
Catherine Jansen
Publisher:
The Globe and Mail
What could be more beautiful than
a monarch butterfly? That was my
challenge in illustrating this story
about a family that raises butterflies.
The story follows a mothers parti-
cipation in a school experiment,
which becomes a family ritual of
cultivating the near-threatened
species every year. The illustration
depicts the mother and her three
children as they discover each phase
of the remarkable transformation
from egg to caterpillar to chrysalis
to butterfly.
YOUNG BLOOD
PHOTOGRAPHY SINGLE
02 City Boy
Pam Lau, Toronto, Ont.
T: 416-558-3648
E: hello@pamlau.com
W: pamlau.com
Model:
Joseph Adamu
A journey.
01
02
Applied Arts 72
YOUNG BLOOD
YOUNG BLOOD
PHOTOGRAPHY SINGLE
03 Returning Home (2015)
Marcus Mller Bitsch, Paris
E: info@marcusmb.com
W: marcusmb.com
Returning Home. The photo/series
deals with my return to my old home
in Denmark, after being on the road
for a year. It was a very ambivalent
return. I returned with an idea that
everything would feel the same. It
looked the same, but it didnt feel as
the home I leftI felt alienated. The
photo has no manipulation. This
illusion is achieved with a technique
called forced perspective.
YOUNG BLOOD
PHOTOGRAPHY SERIES
04 -ING 2016
Jiani Lu, Toronto, Ont.
E: info@lujiani.com
W: lujiani.com
Art Director:
Ryan Romanes
Project Coordinator:
Ramy Alawassy
A series of photos captured for a
creative conference in Dubai.
The photos were taken in settings
that resonate with the region.
We identified authentic landscapes
avoiding touristic Dubai spots and
opting for boundless sand dunes
and mountainous barrens. It took
03
hundreds of attempts of throwing a
colourful selection of fabrics up in
the air to capture a wide spectrum of
forms. The final results are multiple
takes layered in surreal compositions.
04
73 June 2016
PHOTOGRAPHY
Photography
SINGLE SINGLE
01 VW Valentines 02 World Vision Child Slavery Print Ad
Brad Pickard, Toronto, Ont. KBS, Toronto, Ont.
T: 647-918-4098 T: 416-323-2000
E: brad@bradpickard.net W: kbsp.ca
W: bradpickard.net Chief Creative Officer:
Digital Artist: Matt Hassell
Brad Pickard Client:
Ad Agency: World Vision
DDB Canada Art Director:
Art Director: Travis Cowdy
Loretta Lau Copywriter:
Creative Director: Lyranda Martin-Evans
Rob Sturch Photographer:
Client: Jay Miles
Volkswagen Canada
Together we can create a world with-
Volkswagen Canada decided to out child slavery. Campaign for the
crank up the heat for this Valentines humanitarian aid and development
Day piece. organization World Vision.
ADVERTISING PHOTOGRAPHY
SINGLE
03 All Weather Day
Christian Tremblay Photographe,
Montreal, Que.
T: 514-875-9948
E: info@christian-tremblay.com
W: christian-tremblay.com
Ad Agency:
Agence Rinaldi
Art Director:
Christian Asselin
01 Creative Director:
Michel Van Houtte
Stylist:
Very Much
Makeup Artist:
Jessica Manzo
All weather advertising campaign for
the Quebec Subaru dealers.
02
03
Applied Arts 74
PHOTOGRAPHY
07
05
06
75 June 2016
PHOTOGRAPHY
01
02
Applied Arts 76
PHOTOGRAPHY
03
04
77 June 2016
PHOTOGRAPHY
01
ADVERTISING PHOTOGRAPHY
SERIES
01 AIU Campaign
Jeff Sciortino, Chicago, Ill.
W: jeffsciortino.com
This campaign illustrates that
the fully engrossing experience
of a classroom education can be
achieved, even with a multitude
of distractions, online.
ADVERTISING PHOTOGRAPHY
SERIES
02 Toronto Compost
Brad Pickard, Toronto, Ont.
T: 647-918-4098
02
E: brad@bradpickard.net
W: www.bradpickard.net
Digital Artist:
Brad Pickard
Photography Producer:
Anthony Cheung
Ad Agency:
Publicis 03
Art Director:
Dean Hore
Client:
City of Toronto
This conceptual series is designed to
bring awareness that food waste can
have a second life as compost for
your garden.
ADVERTISING PHOTOGRAPHY
SERIES
03 Lego Christmas
Desjean, Montreal, Que.
Artists Rep:
Rodeo Production
Ad Agency:
Brad
Art Director:
Pascal Tremblay
Assistant to Photographer:
Guillaume Lpine
Makeup & Hair:
Amlie Thomas
Ads for Lego. Christmas is around
the corner.
Applied Arts 78
PHOTOGRAPHY
ADVERTISING PHOTOGRAPHY
SERIES
04 Ryders Eyewear Campaign 2015
Waldy Martens, Vancouver, B.C.
T: 604-874-0002
E: waldy@waldymartens.com
W: waldymartens.com
Art Director:
Mike Quinn
A fun series of ads for Ryders with
the phrases confidence inspiring
protection and imagine we could
see everything so clearly.
ADVERTISING PHOTOGRAPHY
SERIES
05 Sherlock - Trash
Simon Duhamel, Montreal, Que.
T: 514-583-4665
E: simon@leconsulat.ca
W: simonduhamel.com
Client:
Sherlock
Ad Agency:
bleublancrouge
Creative Director:
Jonathan Rouxel
Art Director:
Julien Hrisson
Copywriter:
Dominique Bulmer
To illustrate the fact that Sherlocks
intensive anti-theft marking system
makes vehicles worthless to car
thieves because of its 52 marking
pointswhich make it virtually
impossible for cars to be chopped
up for partswe created a campaign
that depicts vehicles composed
entirely of garbage and street trash.
04
05
79 June 2016
PHOTOGRAPHY
02
Applied Arts 80
PHOTOGRAPHY
ARCHITECTURAL
PHOTOGRAPHY SERIES
03 Lightspeed
Adrien Williams, Montreal, Que.
T: 514-802-5759
E: info@adrienwilliams.com
W: adrienwilliams.com
Artists Rep:
Zet Production
Client:
ACDF
Assistant:
Mathieu Gurin
Project by ACDF Architects.
MEDIA PACKAGING
PHOTOGRAPHY SINGLE
04 Art of Dying Rise Up Album Cover
Art of Dying, Vancouver, B.C.
T: 604-446-8038
E: artofdying@me.com
W: artofdyingmusic.com
Art Director:
Jonny Hetherington
Photographer:
James Nizam
Vancouvers Art of Dying commis-
sioned Canadian artist James Nizam
to create the album cover for their
latest musical release titled Rise Up.
The light installation (archetype)
was physically created in the room
and captured on film.
ARCHITECTURAL
PHOTOGRAPHY SINGLE
05 Survival of the Fittest
Craig Boyko, Toronto, Ont.
E: cb@craigboyko.com
W: craigboyko.com
Photographer:
Craig Boyko
Natural History Museum in London.
03
04
05
81 June 2016
PHOTOGRAPHY
01
02
03
Applied Arts 82
PHOTOGRAPHY
CATALOGUE SERIES
05 Flowers & Shoes
Colin Faulkner, Toronto, Ont.
E: colin@faulknerphoto.com
W: faulknerphoto.com
Client:
Holt Renfrew
Creative Director:
Sandy Kim
Digital Imaging:
Irmina Mikolajczyk
04
Flowers and shoes.
05
83 June 2016
PHOTOGRAPHY
01
02
COMPLETE BOOK
PHOTOGRAPHY
01 St-Tite, Coeurs et Ames
Blue Hive, Montreal, Que.
Client:
Ford
Creative Director:
Martin Dessureaux
Copywriter:
Martin Barry
Art Director:
Alexandra-Julie Poirier
Photographer:
Luc Robitaille
For 22 years, Quebec Ford dealers
have been proud partners of the
St-Tite Western Festivala rodeo that
draws thousands of visitors to the
tiny rural town of St-Tite. To celebrate
what makes the festival so
uniquethe people of the town
itselfwe captured a series of striking
and inti-
mate portraits. The resulting images
were presented at an exclusive
exhibition during the festival and in
a limited-edition book.
COMPLETE CALENDAR
PHOTOGRAPHY
02 Le Lait 2016 Calendar
Gabrielle Sykes, Montreal, Que.
T: 514-652-7327
E: jaser@gabriellesykes.com
W: gabriellesykes.com
Artists Rep:
Rodeo Production
Client:
Le Lait
Ad Agency:
Nolin BBDO
Art Producer:
Jose Berniqu
Art Director:
Mlanie Baillairg
2016 calendar for Le Lait.
Applied Arts 84
PHOTOGRAPHY
COMPLETE BOOK
PHOTOGRAPHY
03 Lumination
Tim Nguyen, Calgary, Alta.
T: 403-560-0116
E: tim@citrusphotography.ca
W: citrusphotography.ca
Designer:
Amanda Ho
Models:
Christina Robertson, Amber
Needham, Raven Virginia,
Peyton Gastel, Zhen Huang
A three-year exploration of subjects
isolated in space. Over 100 models,
non-models, dancers, fetishists,
burlesque performers and cosplayers.
With minimal props and no sets,
subjects bore their raw and vulner-
able selves in the strikingly honest
Lumination light.
COMPLETE BOOK
PHOTOGRAPHY
04 Last Folio
Yuri Dojc, Toronto
T: 416-481-4648
E: stop@yuridojc.com
W: yuridojc.com
Last Folio, a book about books
found in abandoned school and
not cared for since WWII.
03
04
85 June 2016
PHOTOGRAPHY
COMPLETE CALENDAR
PHOTOGRAPHY
01 Taco Bell Fiery DLT
Grip Limited, Toronto, Ont.
Designer:
Olivia Harrison
Photographer:
Matt Barnes
Associate Creative Directors:
Ben Weinberg, Patrick Andrews
Social Content Strategists:
Matthew Stasoff, Jacquie Kostuk
Producer:
Liz Crofton
Taco Bell Canada launched the
Fiery DLT by featuring fans and influ-
encers in a limited-edition firefighter
calendar. The calendar also featured
a digital microsite with behind-the-
scenes footage and interviews, and
launch-day content on Snapchat.
CONCEPTUAL PHOTOGRAPHY
SINGLE
02 Renewal
Meaghan Ogilvie, Toronto, Ont.
W: meaghanogilvie.com
Models:
Maxim Bouchard, Emily Law
Renewal from series Requiem of
Water was part of a commissioned
exhibition for the Toronto 2015 Pan
Am/Parapan Am Games. It focuses
on our relationship to water by
exploring indigenous culture and
bodies of water around the world.
CONCEPTUAL PHOTOGRAPHY
SINGLE
03 Nicole Dube
RAPHAEL, Montreal, Que.
T: 514-567-7620 01
E: info@raphaelouellet.com
W: rraapphhaaeell.com
Ad Agency:
KBS
Artists Rep:
La Cavalerie
Art Director: 03
Cyril Drouot
Creative Director:
Sacha Ouimet
Stylist:
Isabelle St-Antoine
Portrait of Nicole Dube, as part of a
campaign to prevent mental illness
in the advertising industry.
02
Applied Arts 86
PHOTOGRAPHY
CONCEPTUAL PHOTOGRAPHY
SINGLE
04 Tropical Flower Arrangement in
Pioneer Times
Rod Bland, Edmonton, Alta.
T: 780-691-9231
E: rod@rodblandphotography.com
W: rodblandphotography.com
Model:
Miles Ellis
A farcical glimpse into the non-
existent practice of tropical
flower arrangement, as practiced
by 19th-century fur trappers.
CONCEPTUAL PHOTOGRAPHY
SINGLE
05 Lost
Andrey Popov, Vancouver, B.C.
T: 778-316-4072
E: info@andreyapopov.com
W: andreyapopov.com
I love sci fi, so Ive been wanting to
create something that encompasses
that love for a while. The background
plate had been shot during my trip
to the Death Valley (ironically, not far 04
from there I took a wrong turn and
had to ask for directions), and after
couple of weeks of spaceship model-
ling and texturing it was down to the
relatively easy partget a space suit
and arrange the shoot.
CONCEPTUAL PHOTOGRAPHY
SERIES
06 Toronto Compost
Brad Pickard, Toronto, Ont.
T: 647-918-4098
E: brad@bradpickard.net
W: bradpickard.net
Photography Producer:
Anthony Cheung
Ad Agency:
Publicis
Art Director:
Dean Hore
Client:
City of Toronto
Project Manager:
Tendril
This conceptual series is designed to
bring awareness that food waste can
have a second life as compost for
your garden.
05
06
87 June 2016
PHOTOGRAPHY
03
01
02
Applied Arts 88
PHOTOGRAPHY
05
89 June 2016
PHOTOGRAPHY
01
02
Applied Arts 90
PHOTOGRAPHY
03
04
91 June 2016
PHOTOGRAPHY
01
03
02
Applied Arts 92
PHOTOGRAPHY
93 June 2016
PHOTOGRAPHY
01
EDITORIAL SECTION (MAG, NEWS)
PHOTOGRAPHY SERIES
02 Love at First Bite / Chocolate Whisky
Pave / Cupcake Parfaits
Ronald Tsang, Toronto, Ont.
T: 416-588-2523
E: info@ronaldtsang.com
W: ronaldtsang.com
Art Director:
Henrietta Poon
Food Stylist:
Michael Elliot
Stylist:
Laura Branson
Canadian Living, February issue.
03
Applied Arts 94
PHOTOGRAPHY
05
95 June 2016
PHOTOGRAPHY
01
02
03
Applied Arts 96
PHOTOGRAPHY
04
05
97 June 2016
PHOTOGRAPHY
02
Applied Arts 98
PHOTOGRAPHY
04
05
99 June 2016
PHOTOGRAPHY
01
NATURE, LANDSCAPE & WILDLIFE
PHOTOGRAPHY SERIES
03 Microsculpture
Levon Biss, London, U.K.
T: +44 (0) 7710 845 881
E: contact@levonbiss.com
W: levonbiss.com
Microsculpture is a photographic
study of the insect world. Using
microscope lenses and photo
stacking techniques, each image
is made from over 8,000 individual
photographs and takes three
weeks to complete. The insect is
photographed in approximately
25 sections, with each section lit
differently to enhance the beauty of
that particular area of the specimen.
The final photographs are printed
at 3m x 2m.
02
03
04
05
01
02 03
I-109
01
02
03
04
01
02
04
01
02
02
03
05
PACKAGING PHOTOGRAPHY
SERIES
01 Jamie Oliver/Sobeys
James Tse, Toronto, Ont.
E: studio@jamestsephoto.com
W: jamestsephoto.com
Stylist:
Catherine MacFadyen
Food Stylist:
Sarah Tildesley
Art Directors:
Kristine Ramezani, Pella Economou
Artists Rep:
Coup & Company
Packaging campaign for the Jamie
Oliver collection at Sobeys.
PHOTOJOURNALISM
PHOTOGRAPHY SERIES
04 Homage Collective
Homage Collective, Toronto, Ont.
W: homagecollective.com
Photographer:
Marlee Maclean
Homage Collective is a photo-
journalistic series that explores the
lives of artists, innovators and
creatives. A combination of portraits
and handwritten words from the
subject, it is a collective that looks
to tell the stories of their ambitions
and what drives them.
PHOTOJOURNALISM
PHOTOGRAPHY SERIES
05 American Restoration
Derek Shapton, Toronto, Ont.
E: derek@westsidestudio.com
W: derekshapton.com
Photographer:
Derek Shapton
Client:
AWAY magazine
Photo Editor:
Liz Ikiriko
Series of urban landscapes for a
feature article about the revitalization
and restoration of the American
Midwest Rust Belt.
04
05
H-078
Project Director:
Annie Ranger
Project Coordinator: PHOTOJOURNALISM
Elisa Belhache STORY PHOTOGRAPHY
Model/Actress: 04 Trails West The North American
Sophie Grenier Cowboy
Greg Bos, London, U.K.
I was looking for a place to shoot T: +44 759 920 1972
this picture that had to reflect E: gregbos@hotmail.com
Pippis love for freedom, her playful W: gregbosphotography.com
personality and all her pirates roots,
for Montreals famous theatre La My 2015 collection of images of
Roulotte. It was 8:00 in the morning cowboys is a continuation of a
when I saw that perfect boat. It was documentary project I started in
a little bit scary. A man was cleaning it. 1985 while I was working for a daily
Ill ask the Captain, he said. And newspaper in BC. Cattle branding
the captain said yes. Always wanted time is a time of communityfamily,
to thank him. Thanks Captain! ranch hands, friends all working
together. Im always looking for off-
01 beat images on the fringes of the
branding itself. I never tire of photog-
raphing the iconic cowboyworking
at some of North Americas most
historic ranches.
STILL-LIFE
PHOTOGRAPHY SINGLE
05 Grainstorming
Krug Studios, Toronto, Ont.
T: 416-658-4320
E: info@krugstudios.com
02 W: krugstudios.com
Ad Agency:
Jacknife Design
Art Director:
Mike Kelar
Food Stylist:
Ruth Gangbar
Client:
Weston Bakeries
Artists Rep:
FUZE REPS
A typographic treatment using
flour photographed for Weston
Bakeries offices.
03
04
05
PHOTOJOURNALISM STORY
PHOTOGRAPHY SERIES
01 Mullys Childrens Family
Adrian Armstrong, Toronto, Ont.
T: 647-296-7335
E: adrian@
adrianarmstrongphoto.com
W: adrianarmstrongphoto.com
Photographer:
Adrian Armstrong
Artists Rep:
FUZE REPS
Mully Childrens Family is a home
for orphans two hours outside of
Nairobi. Over 10,000 abandoned
street children in Kenya have been
rescued and adopted. Along with
adopting children, they also rescue
young girls from abusive situations
and the sex trade. Some of these
girls already have small children who
are also taken in. The girls receive an
education as well as parental training.
MISCELLANEOUS
PHOTOGRAPHY SERIES
02 Cassis et Mlisse Farm
Sylvie Racicot, Montreal, Que.
T: 514-279-9393
E: sylvie@chezvalois.com
W: chezvalois.com
Photographer:
Chez Valois
Three pictures from a series of
photography taken for website and
social, for the sustainable organic
goat dairy farm Cassis & Mlisse.
01
02
03
PORTRAIT PHOTOGRAPHY SINGLE
04 John Moonlight
Aaron Cobb, Toronto, Ont.
E: info@aaroncobb.com
W: aaroncobb.com
Production House:
Studio M
Digital Imaging: 04
Brad Pickard
Client:
Under Armour
John Moonlight is the captain of the
Canadian rugby 7s team that won
gold at the Pan Am Games in Toronto.
Pictured here at the Canadian Rugby
Centre of Excellence outside Victoria, BC.
05 05a 05b
PORTRAIT PHOTOGRAPHY
SINGLE (ALSO, SERIES WITH
01A & 01B)
01 Pete Devries
Gerard Yunker, Calgary, Alta.
T: 403-615-8345
E: gerard@gerardyunker.com
W: gerardyunker.com
Digital Imaging:
Will Young
An environmental portrait of Pete
Devries, Canadas top male surfer,
shot in his hometown of Tofino BC.
PORTRAIT PHOTOGRAPHY
SINGLE
01a Hanna Scott
Gerard Yunker, Calgary, Alta.
T: 403-615-8345
E: gerard@gerardyunker.com
W: gerardyunker.com
Digital Imaging:
Will Young
An environmental portrait of Hanna
Scott, one of Canadas top female
01 surfers, shot in her hometown of
Tofino BC.
PORTRAIT PHOTOGRAPHY
SINGLE
02 Quiet Beauty
Braden Summers Photography,
San Francisco, Calif.
T: 860-490-1467
E: braden@bradensummers.com
W: bradensummers.com
Model:
Cindy Joseph
Makeup Artist:
Nikol Elaine
Hair Stylist:
01a 01b Ngoce Duong
Set Designer:
Brian Bergeron
Quiet Beauty is a modern take
on traditional portraiture. Braden
Summers combines his love of art and
fantastical characters to conjure up
the inspiration for each image. Using
simple sets, focused colour palettes
and strategic styling, he composes
02
each portrait to emphasize the unique
identity of his subjects.
PORTRAIT PHOTOGRAPHY
03 SINGLE
03 Something Fishy
Jens Kristian Balle, Vancouver, B.C.
T: 604-341-5035
E: jens@jenskristianballe.com
W: jenskristianballe.com
Images from an ongoing series
of conceptual portraits.
PORTRAIT PHOTOGRAPHY
SERIES
04 TABOUS / CARIBOU
Tania Jimenez, Montreal, Que.
T: 514-574-7613
E: info@danadorobantu.com
W: danadorobantu.com
Photographer:
Dana Dorobantu
Publisher:
CARIBOU
Retoucher:
Claude Lafrance
The series was published as the
cover of Caribou Magazine (which
focuses on local food and producers).
This numbers subject was TABOUS
around the food industry. This portrait
series is of a passionate and respect-
ful owner of a goose farm and those
magnificent and elegant birds, and
their touching relationship. This
project was shot on their farm.
PORTRAIT PHOTOGRAPHY
SERIES
05 Animal Heads
Carlyle Routh, Toronto, Ont.
W: carlylerouth.com
Art Director: 04
Benjamin MacDonald
Editor:
Andrew Sardone
Stylist:
Tricia Hall
Models:
Simon Baker, Tyler Berman
05
A series of portraits shot for Globe
Style showcasing standout mens
fall sweaters and turtlenecks.
06
PORTRAIT PHOTOGRAPHY
01
SINGLE
04 Chef
Ronald Tsang, Toronto, Ont.
T: 416-588-2523
E: info@ronaldtsang.com
W: ronaldtsang.com
Creative Director:
Amy Czettisch
Art Director:
Jill Redden
Client:
Toronto Wholesale Produce
Association
Photographer:
Ronald Tsang
Photography Assistant:
Gus Rodriguez
Portrait of a chef.
04
02
03
PORTRAIT PHOTOGRAPHY
SERIES
05 East Africa Portraits
Kristofer Dan-Bergman,
New York, N.Y.
T: 212-533-5383
E: kdb@kristoferdanbergman.com
W: kristoferdanbergman.com
Rwanda, Uganda and Burundi all
suffer from post-war and genocide
stress syndrome. This makes the in-
habitants in a sort of lethargic stage.
Spark Micro Grants helps the villages
believe in the future again by coach-
ing them with creating projects. I
was invited by Spark through Global
Good Fund to travel with them to
the villages. I shot portraits of the
villagers as well as documented their
projects through stills and video.
PORTRAIT PHOTOGRAPHY
SERIES
06 Where Time Has Stopped
Dana Dorobantu, Montreal, Que.
T: 514-574-7613
E: info@danadorobantu.com
W: danadorobantu.com
This series is part of a travel project
in Europes hidden yet so beautiful
corners. A glimpse into the past, yet
so present. Hardworking and attach-
ing habitants of the mountains and
the fields forgotten in time. Stories
of times passed.
05
06
SELF-PROMOTION
PHOTOGRAPHY SERIES
01 The Observer
Wedig & Laxton Photography,
Atlanta, Ga.
T: 404-822-2876
E: studio@wedigandlaxton.com
W: wedigandlaxton.com
Digital Artist:
WeMonsters
Set Builders:
ReadySet Atlanta
Stylist:
The Spin Style Agency
We created a series of images that
take place over a few seconds of
time. The Observer in the red dress
moves throughout the conflict, not
to make changes, but to observe the
good and bad of humanity.
SELF-PROMOTION
PHOTOGRAPHY SERIES)
02 Avanto Hole in the Ice
Markku Lahdesmaki,
Palm Springs, Calif.
T: 760-322-4548
E: markkuphoto@gmail.com
W: markkuphoto.com
I was visiting my hometown, Tampere,
Finland, in January and decided to
venture out to the lakeside, called
Rauhaniemi. When I arrived at the
lake, I found it teeming with swim-
05 mers, despite the fact that it was -11
degrees Farenheit! Taking a plunge in
an ice-cold lake is a common ritual
in Finland and it also involves another
Finnish staple, the sauna.
01
02
SELF-PROMOTION
PHOTOGRAPHY SINGLE
03 Pollinator
Brad Pickard, Toronto, Ont.
E: brad@bradpickard.net
W: bradpickard.net
Digital Artist:
Brad Pickard
A self-promo piece blending both
CGI and photography.
SELF-PROMOTION PACKAGE
PHOTOGRAPHY
04 2015 KG Promotional Mailing
Kristopher Grunert, Yorkton, Sask.
T: 1-877-574-7478
E: kristopher@grunertimaging.com
W: grunertimaging.com
Design Studio:
Burnkit
Designer:
Chris Allen
Creative Director:
Dylan Staniul
Printing Company:
Blanchette Press
Artists Rep:
Nancy Grant 03
No gimmicks here: just compelling
photographs, personal captions and
clean design, beautifully printed.
This oversized 12-pager in custom
envelope is printed on Rolland Enviro 04
80 lb text.
07
SELF-PROMOTION PACKAGE
PHOTOGRAPHY
01 A Seasonal Foodie Photography
Look Book
Tracey Kusiewicz, Vancouver, B.C.
T: 604-708-4343
E: tracey@foodiephoto.com
W: foodiephoto.com
Photographer:
Tracey Kusiewicz
Food Stylist:
Tracey Kusiewicz
Designer:
Gerilee McBride
Throughout last year, as each season
changed, I took a few days to shoot
a miniseries of food photos that
embodied that season. The final
result was this lookbook of my
non-commercial photography shot
purely for creative expression and
not necessarily to sell anything.
SELF-PROMOTION PACKAGE
PHOTOGRAPHY SERIES
02 Observations
Steve Gordon, Vancouver, B.C.
T: 416-889-9050
E: witkop@mac.com
W: stevegordon.ca
I love to explore, and while exploring,
I observe, and once I have observed,
I capture what I have explored and
then observed.
01
02
03
01
02
SELF-PROMOTION PACKAGE
PHOTOGRAPHY
01 Tofino Surfers
Gerard Yunker, Calgary, Alta.
T: 403-615-8345
E: gerard@gerardyunker.com
W: gerardyunker.com
Digital Imaging:
Will Young
A self-directed series of environmen-
tal portraits of surfers Pete Devries,
Hanna Scott, Michael Darling, Jeremy
Bowery, Derek Westra-Luney, and
12-year-old Olympic hopeful Mathea
Dempfle Olin. All shot in their home-
town of Tofino, BC.
MOTION SINGLE
02 Jean Pascal March 14th
RAPHAEL, Montreal, Que.
T: 514-567-7620
E: info@raphaelouellet.com
W: rraapphhaaeell.com
Artists Rep:
La Cavalerie
Client:
Jean Pascal
Post Production Company:
Studio Element
Editor:
Olivier Binette
Colourist:
Benoit Cote
Directors cut from Jean Pascals pres-
entation video for his upcoming fight
against Sergey Kovalev for the WBA,
WBO and IBF world titles and WBC
Diamond belt.
SELF-PROMOTION PACKAGE
PHOTOGRAPHY
03 LA HAVANA
Maude Chauvin, Montreal, Que.
T: 514-572-2140
E: info@maudechauvin.com
W: maudechauvin.com
Artists Rep:
Madore Production
Art Director:
Quatre par Quatre
This is a series in Havana, Cuba for
a promotion for the photographer.
03
SELF-PROMOTION PACKAGE
PHOTOGRAPHY
01 JJ Sulin Self Promo
JJ Sulin, Brooklyn, N.Y.
W: jjsulin.com
Design Studio:
TODA
Creative Director:
Marcos Chavez
Designer:
Stine Nielsen
Printing Company:
Active Graphics
Self-promo sent out last November.
Designed by TODA.
01
03
04
03
04
STILL-LIFE PHOTOGRAPHY
SERIES
04 Toronto Compost
Brad Pickard, Toronto, Ont.
T: 647-918-4098
E: brad@bradpickard.net
W: bradpickard.net
Photography Producer:
Anthony Cheung
Ad Agency:
Publicis
Art Director:
Dean Hore
Project Manager:
Tendril
This conceptual series is designed
to bring awareness that food waste
can have a second life as compost
for your garden.
STILL-LIFE PHOTOGRAPHY
SINGLE
05 Cobra
Greg Blue Photography,
Vancouver, B.C.
T: 604-644-7991
E: gregblue@me.com
W: gregblue.com 05
This is actually my sisters caras if I
wasnt jealous enough, she then had
to go and ask me to shoot it.
STILL-LIFE PHOTOGRAPHY 06
SINGLE
06 Moon Shot
James Tse, Toronto, Ont.
E: studio@jamestsephoto.com
W: jamestsephoto.com
Artists Rep:
Coup & Company
A creative inspired by the excitement
of the final games leading up to the
World Series.
01a
H-185
01b
01
02
03
04
05
UNPUBLISHED/PERSONAL
PHOTOGRAPHY SINGLE
01 Ermita Catrina
Ric Kokotovich, Merida, Mex.
T: +52 1 999 113 1217
E: ric.kokotovich@gmail.com
W: rickokotovich.com
Photographer:
Ric Kokotovich
Image made in my barrio during
the Dias de los Muertos festival in
Merida, Mexico.
MOTION SINGLE
02 We Belong To It
Goh Iromoto, Toronto, Ont.
T: 416-817-8763
E: goh@gohiromoto.com
W: gohiromoto.com
Director/Cinematographer/Editor:
01
Goh Iromoto
Logistical Coordinator:
Steve Bruno
Motion Designer:
Jay Smith
02
Re-Recording Mixer & Sound
Designer:
Joe Barrucco
Original Music:
Michael Hyer
This film explores the visual beauty
of the Boreal forest landscape, but
also delves into Ray Mearss reflec-
tions on nature and his mastered
skillset in bushcraft.
LIMITED-EDITION/GALLERY PRINTS
(PHOTOGRAPHY) SINGLE
03 Sunflower
Angelina McCormick, Ottawa, Ont.
T: 613-769-2554
E: angelina.mccormick@rogers.com
W: amccormick.ca
A commissioned piece for 10th
anniversary of The School of the Pho-
tographic Arts: Ottawa. Thank you to
the founders of the school, Michael
Tardioli and Khalia Scott, and the first
20 students who gave SPAO a life.
06
03
UNPUBLISHED/PERSONAL
PHOTOGRAPHY SINGLE
04 Untitled
Chris Gordaneer, Toronto, Ont.
T: 416-535-1955
E: chris@westsidestudio.com
W: chrisgordaneer.com
Portrait series of interesting people.
UNPUBLISHED/PERSONAL
PHOTOGRAPHY SINGLE
05 Portrait of a Carpenter
Jason Gordon, Toronto, Ont.
T: 647-862-9213
E: jason@jgordonphoto.ca
W: jgordonphoto.ca
Craig, a longtime Toronto carpenter,
paused for a portrait in his studio.
04
UNPUBLISHED/PERSONAL
PHOTOGRAPHY SERIES
06 La Chute
Christian Tremblay Photographe,
Montreal, Que.
T: 514-875-9948
E: info@christian-tremblay.com
W: christian-tremblay.com
Art Director:
Christian Tremblay
Makeup Artist:
Brigitte Gareau
Stylist:
Very Much
Digital Artist:
Le Visual Box
A personal series exploring
loneliness and bodies in motion.
05
06
01
02
PHOTO MANIPULATION SERIES
01 Liva Splash
onwhite.ca, Toronto, Ont.
T: 416-887-0844
E: info@onwhite.ca
W: onwhite.ca
Photographer:
Peter Schafrick
Three-part series for a fabric ad
campaign out of India.
UNPUBLISHED/PERSONAL
PHOTOGRAPHY SERIES
02 Amusements
Jeffrey Milstein, Woodstock, N.Y.
W: effreymilstein.com
When I was young, I had a love of
planes and flying, and was fascinated
by the view from above. Fifty years
later I took to the air again to pho-
tograph the man-made landscape,
documenting its patterns, layering
and complexity, which grow organ-
ically over time. At an altitude of
2,000 feet, a view unavailable from
the ground opens up. From here
you have grand vistas, yet are close
enough to see intimate details.
LIMITED-EDITION/GALLERY
PRINTS (PHOTOGRAPHY) SINGLE
03 The Last Supper
Dina Goldstein, Vancouver, B.C.
T: 604-726-3462
E: dina@dinagoldstein.com
W: dinagoldstein.com
My reenactment of historys most
famous dinner party is meant to
portray the treatment of the most
vulnerable by society. I have placed
Jesus and his apostles, a street
gang, specifically in Vancouvers
Downtown Eastside. This is Canadas
poorest postal code and a place of
chronic drug abuse, alcohol addic-
tion and mental illness.
LIMITED-EDITION/GALLERY
PRINTS (PHOTOGRAPHY) SERIES
04 The Special 03
Kevin Lanthier, Vancouver, B.C.
T: 604-833-7738
E: info@kevinlanthier.com
W: kevinlanthier.com
Like any city, Vancouver has its
myths and cliches, and digitally
extracting and recomposing pho-
tographed elements from it allows
me to explore these ideas from a
different perspective. The result is a
series of hyperreal yet nostalgic little
worlds, each of them distinctly and
recognizably Vancouver.
05
01
02
MOTION SINGLE
01 Penningtons Plus-Size Yogi
RAPHAEL, Montreal, Que.
T: 514-567-7620
E: info@raphaelouellet.com
W: rraapphhaaeell.com
Ad Agency:
Lg2
Art Director:
Valerie Wells
Artists Rep:
La Cavalerie
Client:
Penningtons
Copywriter:
Marie-ve Leclerc-Dion
Advertising piece for Penningtons.
MOTION SERIES
02 Concordia Stringers
John Londono, Montreal, Que.
T: 514-806-6487
E: john@john-londono.com
W: john-londono.com
Ad Agency:
Cossette
Photography Producer:
Eliane Sauv
Art Director:
Sebastien Boulanger
Account Director:
Veronik Bastien
Editor:
Jesse Riviere
These films are part of a massive
campaign I shot with Cossette Que-
bec, including photography and film,
for the Concordia University Stingers
athletic teams.
MOTION SINGLE
03 Cycling Canada Hop On
Innocean Worldwide Canada,
Toronto, Ont.
W: innocean.ca
Cycling Canadas Hop On is a ral-
lying cry to inspire Canadians to get
involved with cycling. IWCa brought
this simple message to life through a
unique visual: bikes that seemed to
ride themselves. The riderless bikes
serve as an invitation and as a tool
for our target to visualize participat-
ing in the six biking disciplines.
MOTION SERIES
04 Cake Face
Sandy Nicholson, Toronto, Ont.
T: 416-530-0016
E: sandy@sandynicholson.com
W: sandynicholson.com
Director of Creative & Broadcast
Services:
Liz Crofton
Associate Creative Partner:
Colin Craig
Account Manager:
Shawna Powell
Shot for Grip. We cast over 200 kids,
looking for ones who had great ways
for eating cake. They all ate a stack
of cake for the shots and walked out
in a chocolate coma.
03
04
Illustration
01
02
ADVERTISING ILLUSTRATION
SINGLE (ALSO, SERIES WITH 02A, 02B) 02a 02b
ADVERTISING ILLUSTRATION
SERIES
03 Great Lakes Brewing Co.
Darren Booth, St. Catharines, Ont.
E: darren@darrenbooth.com
W: darrenbooth.com
Ad Agency:
Brokaw Inc.
Client:
Great Lakes Brewing Co.
Art Director:
Steve McKeown
Designer:
Amira Maher
Illustrations created for Great Lakes
Brewing Co.s label and packaging
rebrandingthe brewerys first image
overhaul since the company started
in 1988. Themes vary for each beer:
Lake Erie Monster, Rye of the Tiger
and Alberta Clipper.
ADVERTISING ILLUSTRATION
SERIES
04 The Samaritans / Gambling /
Heartbreak / Addiction
Owen Gent, Bristol, U.K.
T: 514-845-4730
E: montreal@colagene.com
W: colagene.com/en/illustration/
owen-gent#
Illustrator:
Owen Gent
Art Directors:
Ong Kien Hoe, Simon Fong, Leah
Chen
Client:
The Samaritans ORG
Used as a campaign to promote the
Samaritans throughout Hong Kong,
these poster designs focus on five of
the main focuses of suicidal thoughts
in China and illustrate how talking
can be a hugesupport in times of
great hardship.
03
04
RETAIL APPLICATIONS
ILLUSTRATION SERIES
01 Victoria Strong Legacy Series
Bjoern Arthurs, Toronto, Ont.
E: ba@bjoernarthurs.com
W: bjoernarthurs.com
Creative Director:
House of Singh
This set of illustrations blends the
1920s world of Art Deco leisure and
luxury with contemporary elements
to compliment the timeless elegance
and long history of the clients
moulding and millwork products.
RETAIL APPLICATIONS
ILLUSTRATION SERIES
02 Chinatown Tales
Carson Ting, Vancouver, B.C.
T: 778-991-4427
E: chairmanting@gmail.com
W: chairmanting.com
Clients:
Ken Tsui, Here There, and Take Root
Illustrator:
Carson Ting
Design Studio:
Chairman Ting
Chinatown Tales is a series of post-
cards that explore the kaleidoscopic
enclave of shops in Vancouvers
historical Chinatown and how
they have influenced some of the
neighbourhoods most significant
changemakers. Illustrator Chairman
Ting brings these stories to life,
inspiring the uninitiated to explore
the historic neighbourhood and find
a story their own.
01
02
03 ARCHITECTURAL ILLUSTRATION
SERIES
03 Climbing in Love / House in Kobe /
Painted Ladies / Via Cuneo
Giordano Poloni, Milan, Ita.
T: 514-845-4730
E: montreal@colagene.com
W: colagene.com/en/illustration/
giordano-poloni
Illustrator:
Giordano Poloni
Giordano presents a series of
building portraits from all
around the world, with a personal
interpretation that features love
stories with inverted roles. Buildings
are the lead characters and the
love stories work as background.
CONCEPTUAL ILLUSTRATION
SINGLE
04 Canadas Self Portrait
aquil.ca, Montreal, Que.
T: 514-677-4137
E: aquilvirani@gmail.com
W: aquil.ca/canada
Illustrator:
Aquil Virani
Project Manager:
Rebecca Jones
Sponsors:
Duane Jones, Esme Rothschild,
Dominique Pattinier
Photographer:
Alex Tran
Installation:
Mark Rostrup
Sketch what it means to be
Canadian. This is what artist Aquil
Virani asked 800+ participants
from all 13 provinces and territories.
After travelling coast to coast
with project co-founder Rebecca
Jones, Virani spent over 200 hours
re-drawing and integrating sub-
missions onto 18 wood panels, each
10 by 10 inches. The result was an
intricately detailed representation of
Canadian identity that was unveiled
with a short documentary about
the project.
04
CORPORATE ILLUSTRATION
SINGLE
03 USPS Retro Truck Stamp Series
Chris Lyons, Rochester, N.Y.
T: 585-615-2781
E: chris@chrislyonsillustration.com
W: chrislyonsillustration.com
Illustrator:
Chris Lyons
Art Director:
Antonio Alcala
A stamp series of retro pickup trucks
for the United States Postal Service.
CONCEPTUAL ILLUSTRATION
SERIES
04 Mmirs Well
SapientNitro, Toronto, Ont.
W: sapientnitro.com
Executive Creative Director:
Michael Howatson
Creative Director:
Alison Garnett
Art Director:
Graham Ameron
User Experience Lead:
Brad Swerdfeger
Copywriter:
Laura Rothstein
02
Every culture has stories that reach
way back into time, passed down
by generations over generations.
03
Myth, folklore, oral historydrawing
inspiration from Norse Mythology, we
brought the nine Norse worlds and
their creatures to life through rich,
interactive 3D illustrations. Audiences
were invited step up to Mmirs Well
and participate in an immersive and
transformative personal experience.
04
05 06
01
02
03
PACKAGING ILLUSTRATION
SINGLE
02 Pizza Hut Triple Treat Box
Grip Limited, Toronto, Ont.
Creative Director:
Patrick Andrews
Designers:
Pia Nummi, Olivia Harrison,
Michael Corpuz
Print Producer:
Kendra Plantt
Its not often you come across
pizza innovation in the form of the
pizza box. Pizza Huts Triple Treat
Box, however, featured a totally new
three-drawer designwith pizzas
in two drawers, and sides and dessert
in the bottom. A fun family meal, in
an equally fun and unique package.
The illustrations needed to not only
reflect the playful nature of the box
design but also create appeal around
the great food inside.
01
02
PACKAGING ILLUSTRATION
SERIES
03 Driftwood Brewing Company
2015 Seasonal Releases
Hired Guns Creative, Nanaimo, B.C.
T: 250-591-6965
E: info@hiredgunscreative.com
W: hiredgunscreative.com
Creative Director:
Hired Guns Creative
Illustrator:
Hired Guns Creative
Designer:
Hired Guns Creative
Copywriter:
Hired Guns Creative
Photographer:
Sean Fenzl
Client:
Driftwood Brewing Company
Label illustrations for a series of
small-batch, seasonal releases from
BCs most adventurous brewery.
PACKAGING ILLUSTRATION
SERIES
04 Rocky Mountain Soap Co. Gift Sets
Barun Fox, Calgary, Alta.
T: 403-702-8014
E: courtney@barunfox.com
W: barunfox.com
Art Director:
Barun Fox
Illustrator:
Barun Fox
Client:
Rocky Mountain Soap Co.
Project Director:
Melanie McKenzie
Copywriter:
Abby-Lynn Knorr
The client was looking for a new
line of gift packages that spoke
true to their artisanal, 100 per cent
toxin-free, Canmore-based nature.
We saw this as an opportunity to
create a heartfelt experience for both
the gift buyer and receiver, in store
and at home. Illustrated box bands
tell stories from front to back with
hand-painted, outdoor-inspired
03
illustrations, hand lettering, hidden
phrases and quirky quips printed
on sustainable, watercolour-like
folding board.
04
PACKAGING ILLUSTRATION
SERIES
01 Park Distillery Bottle Design
Glasfurd & Walker, Vancouver, B.C.
T: 604-662-4445
E: hello@glasfurdandwalker.com
W: glasfurdandwalker.com
Creative Director:
Glasfurd & Walker
Designer:
Glasfurd & Walker
Illustrator:
Cristian Fowlie
Park is a restaurant, bar and distillery
in Banff, Canada. The packaging
for the spirits celebrate the natural
beauty of Banffeach spirit type is
represented by illustrations of iconic
mountains in Banff National Park.
SELF-PROMOTION
ILLUSTRATION SINGLE
03 I Am From the 80s
Ivan Zhao, Toronto, Ont.
T: 647-921-9312
01
E: ivan.zhao@ivanzhao.design
W: ivanzhao.design
I am from the generation that is
free from the overloaded stimulation
of the smartphone screen. Less is
02 more. Simple is better. But I had the
most fun.
03
05
06
01 02
03 04
PORTRAIT ILLUSTRATION
SINGLE UNPUBLISHED/PERSONAL
02 Vintage Cycle Race ILLUSTRATION SINGLE
Greg Ruhl, Toronto, Ont. 05 Mr. Jack Bunnys Great Hunt
T: 416-928-1997 Narges Jafari, Atlanta, Ga.
E: gregruhl@mac.com T: 912-224-8889
W: gregruhl.com E: nargesjfr@gmail.com
Illustrator: W: nargesart.com
Greg Ruhl
Mr. Jack Bunnys family is going to
Business partner portrayed as have a great Thanksgiving this year!
a vintage Tour de France racer.
PORTRAIT ILLUSTRATION
05 POSTER ILLUSTRATION SINGLE SINGLE
03 The Word on the Street 2015 06 Cervantes
Vigg, Longueuil, Que. Scott McKowen, Stratford, Ont.
T: 514-378-1552 T: 519-271-3049
E: allovigg@gmail.com E: scott@punchandjudy.ca
W: viggillustration.com W: punchandjudy.ca
Artists Rep: Illustrator:
Three in a Box Scott McKowen
Client: Design Studio:
The Word on the Street Skelton Design
Poster concept and artwork for Portrait of Miguel de Cervantes,
The Word on the Street, an outdoor author of Don Quixote, for the
book festival, held across Canada. cover of an alumni magazine from
St. Johns College in Annapolis,
Maryland.
UNPUBLISHED/PERSONAL
ILLUSTRATION SINGLE
07 Protecting the Rhinos
Tara Hardy, Dollard-Des-Ormeaux,
Que.
T: 514-813-9855
E: tara@tarahardyillustration.com
W: tarahardyillustration.com
An illustration created to portray the
06 importance of protecting the rhinos
from poaching. A record number
of 1,215 rhinos were poached in 2014
07
in South Africa. By the end of April
2015, the number of rhinos lost to
poachers was 393.
CINEMAGRAPH SINGLE
01 Corgi on the Beach
Lynn Chen, Oceanside, Calif.
T: 443-854-0854
E: lynnchenart@gmail.com
W: chenqianliu.com
An gif animation with my imaginary
dog friend. Each frame was hand
painted in Photoshop, then animated
in the Photoshop timeline.
PORTRAIT ILLUSTRATION
SERIES
02 Larry David and Ben Carson
Colleen OHara, Hamilton, Ont.
T: 905-526-9326
E: colleendraws@gmail.com
W: colleenohara.com
01
Illustrator:
Colleen OHara
An ongoing series of portraits of
celebrities and politicians. Comedian
Larry David and Republican presiden-
tial candidate Ben Carson.
02
03
PUBLIC SERVICE/CHARITY
ILLUSTRATION SERIES
04 Speech Bluddles
Juniper Park\TBWA, Toronto, Ont.
Chief Creative Officers:
Terry Drummond, Alan Madill,
Barry Quinn
Creative Directors:
Hylton Mann, Andy Linardatos
Art Directors:
Andy Linardatos, Hylton Mann
Copywriter:
Andy Linardatos
Illustrator:
Hylton Mann
Reporters are the front line in the
fight to keep free expression free.
SELF-PROMOTION
ILLUSTRATION SERIES
05 When No One Else is Looking
Stephan Schmitz, Zrich, Swi.
T: +41 77 430 02 19
E: stephan.schmitz@gmx.ch
W: stephan-schmitz.ch
Self-promotional series published
as postcards, posters and online.
04
05
01
02
04
01
COMPLETE CALENDAR
ILLUSTRATION
01 Calendar
Juniper Park\TBWA, Toronto, Ont.
Chief Creative Officers:
Terry Drummond, Alan Madill,
Barry Quinn
Creative Director:
Juniper Park\TBWA
Producer:
Toby Sime
Designer:
Juniper Park\TBWA
Illustrator:
Bea Crespo
A bank without a calendar is like
a bike without wheels.
02
Index
Girard, Martin 91, 133 Kahn, Josh 80 105, 127, 129
Glasfurd & Walker 150 Kaminsky, Evan 95 Maher, Amira 141
The Globe and Mail 72, 93 Kanwischer, Philip 88 Maitland, Marilyn 137
Goldpaint, Brad 100 KBS 74, 114, 117 Mann, Hylton 155
Goldstein, Dina 137 KBS+ 117 Manzo, Jessica 74
Gordaneer, Chris 101, 117, KBS-P 86 Maple Leaf Sports & Enter-
120, 135 Kelar, Mike 114 tainment 119
Gordon, Jason 93, 135 Kemper, Darren 109 Marchese, Adriano 77
Gordon, Steve 124 Kenny, Dave 140 Marquis, Etienne 94
Gosselin, Virginie 107 Khosla, Neal 137 Marshall, Nathan 120
Graetzer, Barbara 151 Kieltyka, Greg 157 Martens, Waldy 79
Grant, Nancy 122 Kim, Sandy 83 Martin-Evans, Lyranda 74
Grante, Mikala 104, 105, Kimura, Matt 106 Martinez, Cruz 147
112 Kleiter, Chris 157 Martinez Prieto, Cruz 147
Gravel, Catherine 112 Knight, Darrel 137 Matar, Danielle 100, 111
Graydon, Michael 133 Knorr, Abby-Lynn 149 Mayes, Michael 157
Great Lakes Brewing Co. Kokotovich, Ric 134 McBride, Gerilee 124
A Bonsound 83 D 141 Kolenko, Eva 104 McBride, Sean 80
Abril, Michael 105 Booth, Darren 141 Dan-Bergman, Kristofer Greg Blue Photography 131 Koski, Zachary 109 McCormick, Angelina 134
ACDF 81 Bos, Greg 114 121 Grenier, Sophie 114 Kostuk, Jacquie 86 McKay, Ella 157
Active Graphics 128 Bouchard, Maxim 86 DDB Canada 74, 75, 114 Grip Limited 86, 148 Krug Studios 109, 114 McKenzie, Melanie 149
Adams, Michael David 97 Bouffe 91 Dead Obies 83 Groom, Philippa 80 Kusiewicz, Tracey 124 McKeown, Steve 141
Adamu, Joseph 72 Boulanger, Sebastien 138 Deeks, Jessica 88 Grunert, Kristopher 122 Kwong, Allen 137 McKowen, Scott 153
Agence Rinaldi 74 Bourjo, Pierre 137 Dehghani, Nicolas 145, The Guardian 144 McMillan 145, 151, 153, 157
Agropur Signature 112 Bowers, Viktorija 97 147 Gurin, Mathieu 81 Melendez, Milton 75
Aidelbaum, Julien 83 Boyer, Sebastien 83 Dekker, Annelise 93 Mellings, Kelly 150, 157
Air Canada enRoute 104, Boyko, Craig 81, 83 Desjean 75, 78 L Mercier, Marc-Alexandre
105, 112 Brad 75, 78 Desmarais, Daniel 114 Laboucane-Benson, Patti 107
Alawassy, Ramy 73 Braden Summers Desro, Denis 97 H 157 Meriaux, Charlotte 159
Alcala, Antonio 144 Photography 118 Dessureaux, Martin 84 Hall, Tricia 93, 119 La Cavalerie 86, 127, 138 Mikolajczyk, Irmina 83
Alphonso, Gary 144 Bradshaw, Douglas 110 De Stefano, David 94 Hancock, Robyn 120 Lafaye, Sbastien 93 Milardo, Michael 80
Allen, Chris 122 Branson, Laura 94 Diaz Casariego, Ana 147 Hardy, Tara 153 Lafond, Dominique 104, Miles, Jay 74
Ameron, Graham 145 Brokaw Inc. 141 Dib, Tony 88 Harrison, Olivia 86, 148 120 Miles, Raeff 133
Amirova, Valeria 88 Bruno, Steve 134 Dojc, Yuri 85 Hartman, Mark 105 Lafrance, Claude 112, 119 Milstein, Jeffrey 136
Andrews, Patrick 86, 148 Bryce, Jacob 145 Donabed, Nate 80 Hassell, Matt 74 Lariviere, Melanie 97 Morra, Jason 119
Andrushko, Lasha 110 Bullis, Andrew 112 Dorobantu, Dana 112, 119, Haus, Laila 77, 133 Lahdesmaki, Markku 122 Moscato, Lydia 91
Anna Goodson Illustration Bulmer, Dominique 79 121 HEC Gestion, Jean-Marc Lalibert, Simon 88, 91 MStyliste 97
Agency 144, 147, 151, 159 Burkhart, Marnie 103, 111 Driftwood Brewing Gauthier 91 Lalonde, Christian 93, 107 Mulvena, Robyn 109
aquil.ca 143 Burnkit 122 Company 149 Here There 142 Lansdell, Corey 150 Munzel, Alexandra 97
Armstrong, Adrian 116, BuzzFeed NY 147 Driscoll, Ian 151 Hrisson, Julien 79 Lanthier, Kevin 137 Musara, Tinashe 88
129, 130 Drouot, Cyril 86 Herriott, Nikole 133 Larose, Patrice 93
Armstrong, KC 75 Drummond, Terry 140, Hetherington, Jonny 81 Larrive, Ricardo 94
Arnold Worldwide 80 154, 155, 159 Hired Guns Creative 149 Latil, Serge 147
Arthurs, Bjoern 142 C Duarte, Louis 140, 154 Ho, Amanda 85 Lau, Loretta 74 N
Art of Dying 81 Camden, Sebastien 83 Duhamel, Simon 79, 91 Ho, Peter K.C. 129 Lau, Pam 72 Needham, Amber 85
Asselin, Christian 74 Camp Pacific 157 Dulcedo Management, Hoe, Ong Kien 141 Laurendeau, Hans 93, 109 The New York Times 147
The Atlantic Magazine 145 CARIBOU 119 Laurie Draps 97 Holt Renfrew 83 Laverdire, Shayne 98 Nguyen, Tim 85
Audet, Cdric 93 Carlson, Jennifer 111 Dunn, Nancy 98 Homage Collective 113 Law, Emily 86 Nicholson, Levi 88
Aurora Photos 95, 100 Caron, Alexandre 83 Duong, Ngoce 118 Hore, Dean 78, 87, 131 Leclerc-Dion, Marie-ve Nicholson, Sandy 77, 130,
AWAY magazine 113 Carter, Lindsay 77, 130 House of Anansi Press 157 138 139
Castellan, Sandrine 97 House of Singh 142 Lecompte, Josee 97 Nielsen, Stine 128
Chairman Ting 142 Howatson, Michael 145 Leda & St.Jacques 97 Nizam, James 81
Charier, Stphane 77 E Huang, Zhen 85 Legault, Chantal 77 Nolin BBDO 77, 84
B Charlebois, Samuel 83 Economou, Pella 112 Hudson, Jaclyn 154 Le Lait 84 Nooraei, Sahar 95
Baillairg, Mlanie 84 Charleston Style & Design Elaine, Nikol 118 Hunting, Alex 147 Lemay, Catherine 120 Norton, Jim 99, 109
Baker, Simon 93, 119 Magazine 97 Elle Canada 97 Hyer, Michael 134 Lpine, Guillaume 75, 78 Nummi, Pia 148
Balle, Jens Kristian 118 Chauvin, Maude 91, 127 Elliot, Michael 94 Le Quartier 124, 129
Barnes, Matt 86 Chavez, Marcos 128 Ellis, Miles 87 Les ditions du passage
Barrett-Forrest, Ben 72 Chen, Hsin 71 107
Barrucco, Joe 134 Chen, Leah 141 I Lvesque, Mathieu 77 O
Barry, Martin 84 Chen, Lynn 154, 157 i2i art inc. 144 Le Visual Box 135 Ogilvie, Meaghan 86
Barter, Jared 151 Cheung, Anthony 78, 87, 131 F Iasenzaniro, Bianca 91, 97 LExpress Magazine 147 OHara, Colleen 154
Barun Fox 149 Chez Valois 116 Faulkner, Colin 83 Iatridis, Kiriako 77, 133 lg2 112, 138 ON Nature Magazine 88
Bastien, Veronik 138 Childs, Kelly 110 Felepchuk, Lisa 95 Iivonen, Janne 147, 148 Linardatos, Andy 155 onwhite.ca 136
Bayard Jeunesse 159 Cho, Grace 80 Fenzl, Sean 149 Ikiriko, Liz 113 Lions, Vincent 89 Opumo 148
Beauchemin, Julie 114 Christian Tremblay Ferrentino, Jackie 71 Innocean Worldwide Lister, David 147 Orion Magazine 99
Beck, Suzanne 147 Photographe 74, 135 Fidierchuk, Dallas 77, 133 Canada 133, 139 LM Chabot 88 Oudit, Kathleen 144
Belhache, Elisa 114 City of Toronto 78, 87 Fiocca, Rob 98 Iromoto, Goh 111, 134 LOfficiel 147 Ouimet, Sacha 86
Bellefleur, Evonne 99, 109 Cobb, Aaron 117 Folio, Elizabeth 97 Loga, Don 120
Bergeron, Brian 118 Cohen, Louis 77, 130 Fong, Simon 141 Londono, John 83, 138
Bergeron, Marilou 91 Corbett, Jane 93 Ford 84 Louis-Seize, Kristia 93,
Berman, Tyler 93, 119 Corpuz, Michael 148 Ford, Joseph 97 J 109 P
Berniqu, Jose 84 Cossette 80, 138 Fortin, Marie-Claude 109 Jacknife Design 114 Lu, Jiani 73 Paco (Folio) 97
Bickel, Zachary 145 Cote, Benoit 127 Fowlie, Cristian 150 Jacob, Kelly 83 Lusztyk, Peter Andrew Pankowska, Dorota 77
Big Up Productions 95 Cotie, Marie-Paule 98 Frantzis, Christina 109 Jafari, Narges 153 103 Parker, Odessa Paloma 93
Binette, Olivier 127 Coup & Company 109, FUZE REPS 109, 114, 116, Jagoe, Rush 112 Lynch, Aurora 95 Pattinier, Dominique 143
Binstock, Meaghan 109 112, 131 129, 130 Jansen, Catherine 72 Lyons, Chris 144 Pennings, Serge 137
Bishop, Edward 150 Courey, Leila 104, 105 Jean Pascal 127 Penningtons 138
Biss, Levon 100 Coutu, Brigitte 94 Jimenez, Tania 119 Ppin, Steve 77
Bisson, Sbastien 109 Cowdy, Travis 74, 117 Johari, Madeleine 106 Pereira, Sasha 97
Bitsch, Marcus Mller 73 Coyle, Matt 77, 119, 130 G Johnston, Laura Lynn 150 M Phoenix Advertising
Blackburn, Karine 129 Craig, Colin 139 Gangbar, Ruth 114 Jones, Duane 143 MacDonald, Benjamin 93, Group 77, 133
Blanchette, Caroline 94 Creative Mornings Gareau, Brigitte 135 Jones, Lee 77, 133 119 Pickard, Brad 74, 75, 78,
Blanchette Press 122 Edmonton 150 Garnett, Alison 145 Jones, Rebecca 143 MacFadyen, Catherine 112 87, 114, 117, 122, 131
Bland, Rod 87 Crespo, Bea 159 Gastel, Peyton 85 Joseph, Cindy 118 Mackay, Blake 112 Pines, Ethan 80
bleublancrouge 79, 93 Crofton, Liz 86, 139 Gauthier, Jacob 157 Jourdain, Alex 112 Maclean, Marlee 113 Pinter, Istvan (Steve) 117
Blue, Greg 131 Cusson, Nathalie 105 Gent, Owen 141 Juniper Park\TBWA 140, Madill, Alan 140, 154, 155, Pinter Creative Studio 117
Blue Hive 84, 137 Czettisch, Amy 120, 133 Georgie Magazine 120 154, 155, 159 159 Plantt, Kendra 148
Plauch, Denise 147 Rauch, John 157 Sara Bruneau 97 St. Pierre, Steve 145 Tsang, Ronald 94, 120 Watson, Rebecca 98
Poirier, Alexandra-Julie 84 Readers Digest 93 Sardone, Andrew 93, 119 Stubbs, Claire 109 Tse, James 112, 131 Weatherbie, Erinn 110
Poloni, Giordano 143 ReadySet Atlanta 89, 122 Sauv, Eliane 83, 138 Studio Element 127 Tsui, Ken 142 Wedig & Laxton
Polvorosa Kline, Matthew Redden, Jill 120, 133 Savage, Taylor 93 Studio M 117 Turci, Lorraine 102 Photography 89, 122
99 Rehder, Michael 144 Schafrick, Peter 136 Sturch, Rob 74, 114 Weinberg, Ben 86
Polygraphe 109 Ricardo Magazine 91, 94 Schmitz, Stephan 155 Sue-Chu, Chris 99, 110 Welch, Jazmin 133
Ponant 102 Rich, Corey 95 Sciortino, Jeff 78 Sulin, Jj 128 Wells, Valerie 138
Poon, Henrietta 94 Riviere, Jesse 138 Seguin, Jean Francois 103 Summers, Braden 118 U WeMonsters 89, 122
Poplianski, Lenny 77 Robertson, Christina 85 SGI 77, 133 Swerdfeger, Brad 145 Under Armour 117 Wessel, Ashlea 120
Popov, Andrey 80, 87, 91 Robitaille, Luc 84 Shapton, Derek 113 Sykes, Gabrielle 84, 102 Urichuk, Jodi 95 Weston Bakeries 114
Powell, Shawna 139 Rob Lee / August Sherlock 79 Szac, Murielle 159 White, Robert 144
Producteur de lait du Industries 106 Shih, Yingting 103 Szilagyi, Jennifer 154 Williams, Adrien 81
Quebec 77 Robson, Deryn 77 Shoot Studio 97 Szulc, Ryan 101, 106 Wine, Rachel 104, 105, 112
Publicis 78, 87, 131 Rocky Mountain Soap Co. Siciliano, Italo 75, 114 V Wodabek, Alyssa 110
149 Silverstein, Joel 103 VanderSiebes, Amanda
Rodeo Production 75, 78, Sime, Toby 140, 159 83 The Word on the Street
84, 97, 102, 104, 120 Simon and Schuster 111 T Van Doorn, Christopher 153
Q Rodriguez, Gus 120 Simone, Cathy 111 Take Root 142 109 World Vision 74, 117
Quatre par Quatre 127 Rollins, David 106 Skelton Design 153 Tendril 87, 131 Van Houtte, Michel 74 Wu, Decue 140
Quinn, Barry 140, 154, Romanes, Ryan 73 Smith, Jay 134 Thibault, Sbastien 144, Varvaresso, Jennifer 112
155, 159 Rosenberg, Eleanor 72 Smith, Jonathan 137 147, 151, 159 Vasey, Kersten 80
Quinn, Mike 79 Rostrup, Mark 143 Smith, Krystin 112 Thibeault, Patrick 88 Very Much 74, 135
Rothschild, Esme 143 Soares, Ray 98 Thomas, Amlie 75, 78 Vieira, Jessica 75 Y
Rothstein, Laura 145 Soulier, Eric 91 Three in a Box 153 Vigg 153 Young, Jared 145
Routh, Carlyle 93, 119 Spainmedia 147 Tildesley, Sarah 112 Ville de Montral 114 Young, Will 118, 127
R Rouxel, Jonathan 79 Speirs, Jean 98 Ting, Carson 142 Virani, Aquil 143 Yunker, Gerard 118, 127
Racicot, Sylvie 116 Ruhl, Greg 153 The Spin Style Agency TODA 128 Virginia, Raven 85
Rack & Pinion Creative 77 89, 122 Toronto Wholesale Volkswagen Canada 74,
RAINA+WILSON 93, 95 Spires, Cameron 80 Produce Association 75, 114
Ramezani, Kristine 112 Staniul, Dylan 122 120 Z
Ramsay, Scott 94 S St-Antoine, Isabelle 86 Tran, Alex 143 Zavacky, Michael 145, 151,
Random House Canada, S/Magazine 95 Stasoff, Matthew 86 Tremblay, Christian 135 153, 157
110 Sadek, Nicholas 71 Steinberg, Oliver 83 Tremblay, Pascal 75, 78 W Zeeble, Mary 80
Ranger, Annie 114 The Samaritans ORG 141 Stenberg, Oliver 88 Troke, Stacy L. 77, 130 Walker-Wells, Neil 154 Zet Production 81, 107
RAPHAEL 86, 127, 138 SapientNitro 145 Still Life Props 109 Tsakos, Joanne 110 Walkinshaw, Janet 110 Zhao, Ivan 150
JUST SOME
DONE, NOT
THE WORK
ACCOUNT
FOR ALL
YOUVE
OF IT.
PepsiBlue looks more like Socks set the tone of the party.
Windex or 2000 Flushes. Geordie Allen, vol. 17 | no. 6 | p. 77
Theres no way Im going to
Its all starting to feel like be balding at 28 with fluorescent
Kinkos after the drugs wear off. lights bouncing off my dome
Shift magazine, vol. 17 | no. 2 | p. 16 and go home to my 1.3 wives and
2.4 cars or whatever.
Dan Couto, vol. 17 | no. 5 | p. 68
The endless possibilities
of the double shower head. Whining is a graduate
Luc Latulippe, vol. 17 | no. 2 | p. 28 design curriculum.
Jeri Helden, vol. 17 | no. 2 | p. 28
In general, most advertising
is somewhat dreadful. It works on 56K.
Elspeth Lynn, vol. 17 | no. 3 | p. 40 Andrew Warren-Blair, vol. 17 | no. 2 | p. 28
Why?
The reciprocal clubs network
- perfect when I travel
Andrew | Graphic Designer
Why?
Connecting with friends on
the citys best rooftop patio
Michaela | Photographer
Why?
The artwork & attending
the cultural & social events
600 KING ST. WEST | TORONTO | M5V 1M3 | 416 368 8448 | THESPOKECLUB.COM
159 June 2016 CREATE. CELEBRATE. Issue 159
Nikon 20.9 CMOS sensor captures colours, textures and details with enRoute
breathtaking clarity.
Gracia Lam
Anita Kunz
Golden AACE Awards
Canadas top
Volume 31, Number 2
creative leaders