[Hamil et. al., Vol.4 (Iss.

6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)

IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

Management

A STUDY ON BUYERS PREFERENCE OF AMWAY

PRODUCTS IN TIRUNELVELI
Dr. A.Hamil *1 (M.Com., M.Phil., SLET., Ph.D.), Ed.Priyadharshini 2 (M.Com., SET., M.Phil.)
*1
Associate Professor of Commerce and Research Guide, Sadakathullah Appa College
(Autonomous), Rahmath Nagar, Tirunelveli-627011, INDIA
2
Assistant Professor of Commerce and Ph.D Scholar (Part-time), Sadakathullah Appa College
(Autonomous), Rahmath Nagar, Tirunelveli-627011, INDIA

ABSTRACT
Customers are the prime focus of any organization. The most important asset that any firm,
can have is customers. An organization greatly depends on how many customers it has
(customer base) how they buy and how often they buy. Satisfied customers usually buy more
and buy frequently. Loyal customers also act best promotional source to new customers. They
tend to bring in more and more new customers through word of mouth communication. It
improves the market position of the firm and also the profits. This paper deals with the buyers
preference of amway products in Tirunelveli city.

Keywords:
Amway, customers, preference & products.

Cite This Article: Dr. A.Hamil, and Ed.Priyadharshini, A STUDY ON BUYERS

PREFERENCE OF AMWAY PRODUCTS IN TIRUNELVELI International Journal of
Research Granthaalayah, Vol. 4, No. 6: SE (2016): 34-47.

1. INTRODUCTION

Marketing is the process of creating or reorganizing an organization to be successful in selling a

product or service that people not only desire, but are willing to buy. Therefore good marketing
must be able to create a proposition or set of benefits for the end consumer. Shopper or
customer that delivers value through products or services.

2. STATEMENT OF PROBLEM

Now days the customers can purchase any products, but the customer want to like the quality
products. So quality is an important for any product. Branded products are most welcome by the
customers, because the poor quality products may easily affect the health. So the customer
prefers good quality products. Hence the present study has been undertaken to find out the
important things as well as the expectation of the customers. In my study which is entitled as, A

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

STUDY ON BUYERS PREFERENCE OF AMWAY PRODUCTS IN TIRUNELVELI. I focus

the customers preference towards Amway products.

3. OBJECTIVES OF THE STUDY

To study the factors influencing the customer preference towards Amway products.
To study the customer satisfaction towards the consumption of the products.
To find out the problems faced by the consumer and give suggestions on the basis of the
study.
To discuss briefly on quality and rates of Amway products.
To analysis the demographic variables such as age, gender, education & income.
To measure the level of opinion towards Amway products.

4. SCOPE OF THE STUDY

The scope of the study extends to the following related aspects viz factors influencing the
customers preference regarding this Amway products and also the satisfaction level of the
consumers regarding this product and the problems faced by the consumers in purchasing and
using of Amway products. The data has been collected based on the questionnaire schedule.
Though the main scope of this study is to analyze the problems faced by the consumers by using
Amway products.

5. LIMITATIONS OF THE STUDY

Many researchers have made studies on Amway products. Research on Amway products was
worth rating carefully analysis and critical enquiry an attempt has made to study the consumer
preference of Amway products. There are a number of products and they are playing a vital role
in satisfying the thirst and needs of an individual consumers. By making an attempt to study the
consumer preferences, a number of inferences can be found so that extends of satisfaction can
also be desired. Brand preference of products may vary from group to group and also from
individual persons.

6. RESEARCH DESIGN

Samples are representatives of the universe. The findings from the samples can be taken as the
opinion of all respondents. The data cannot be collected from each and every person. Hence I
take the sample as 75.
The data needed for the project consist of 2.
a) Primary data
b) Secondary data

Primary data is that data which collected from primary sources by using a schedule of
questionnaire consisting of 34 question. Simple random sampling has been applied for data
collection.

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

The secondary data is collected from books, reports, journals and websites. Only supportive
secondary data is included.

AREA OF THE STUDY

Area of the study of project is Tirunelveli city.

PERIOD OF THE STUDY

Period of the study of project is December 2015 to April 2016.

STATISTICAL TOOLS USED

The data collected has been analyzed with the help of various tools and techniques to fulfill the
research objectives. The statistical tools applied for the project is
a) Percentage analysis
b) Weighted average method
c) Garrett ranking
d) Hypothesis Framed and tested by Chi-Square test

The hypothesis is: There is no significant difference between the urban and rural buyers on the
level of satisfaction.

Table 1: Type of Loyalty towards AMWAY products

Sl. No Type of loyalty towards Amway products No. of. Respondents Percent

1 Yes 52 69.3
2 No 23 30.7
Total 75 100
Source: Primary Data

From the above table 1, it reveals that 69.3% of the respondents are the brand loyal customers
and 30.7% of the respondents are not the brand loyal customers. So, it concludes that most of the
respondents are the brand loyal customers of Amway products.

Table 2: Type of buyer of AMWAY products

Sl. NoType of buyer of Amway Products No. of. Respondents Percent
1 Frequent buyer 25 33.3
2 Normal buyer 29 38.7
3 Occasional buyer 9 12.0
4 Rare buyer 12 16.0
Total 75 100
Source: Primary Data

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
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From the above table 2, it concludes that 38.7% of the buyers are Normal buyer and 33.3% of the
buyers are frequent buyer. So, it concludes that majority of the buyers are buying the product
normally.

Table 3: SOURCE OF INFORMATION

Sl. No Source of information about Amway products No. of. Respondents Percent
1 Friends & relatives 46 61.3
2 Newspaper 8 10.7
3 Magazines 3 4.0
4 Television 3 4.0
5 Personal selling 8 10.7
6 Internet 7 9.3
7 Others 0 0
Total 75 100
Source: Primary Data

From the above table 3, it shows that 61.3% of the respondents are come to know about the
product information from friends & relatives and 10.7% of the respondents are come to know
about the product information from newspaper. So it finalised that most of the respondents come
to know about the information from friends and relatives.

Table 4: Monthly average purchase of AMWAY products

Sl. No Monthly average purchase of Amway products No. of. Respondents Percent
1 Below Rs.2,000 37 49.3
2 Rs.2,000-4,000 18 24.0
3 Rs.4,001 -6,000 9 12.0
4 Above Rs.6,000 11 14.7
Total 75 100
Source: Primary Data

From the above table 4, it reveals that 49.3% of the buyers are purchasing the Amway products
below Rs. 2,000 and 24% of the buyers are purchasing the Amway products Rs.2,000-4,000. So,
it finalised that majority of the buyers are purchasing the product below Rs.2,000.

Table 5: Inhibition while buying AMWAY products for the first time
Sl. No Inhibition while buying Amway products No. of. Respondents Percent
1 Yes 46 61.3
2 No 29 38.7
Total 75 100
Source: Primary Data

From the above table 5, it shows that 61.3% of the buyers are inhibited while buying Amway
products for the first time and 38.7% of the buyers are not inhibited while buying Amway
products for the first time. So, it concludes that most of the buyers are inhibited while buying the
products for the first time.

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

Table 5.1: Reason for inhibition to buy AMWAY products

Sl. No Reason for inhibition to buy Amway products No. of. Respondents Percent
1 Financial constraints 11 23.9
2 Prices are higher 18 39.1
3 Unreliability 9 19.6
4 Unaware of the quality 8 17.4
Total 46 100
Source: Primary Data

From the above table 5.1, it observes that 39.1% of the buyers are inhibited due to prices are
higher and 23.9% of the buyers are inhibited due to financial constraints. So, it finalised that
majority of the respondents are inhibited to buy Amway products due to prices are higher.

Table 6: Weighted Garrett Score and Garrett Ranks on factors that motivated to buy the Amway
products in the Respondents attention
Sl. No Particulars Mean score Rank
1 Prices are comparatively lower 50.12 V
2 Uniqueness 54.13 III
3 Quality 62.29 I
4 Brand image 57.05 II
5 Attractive package 53.75 IV
6 Discount offer 48.29 VI
7 Advertisement 41.77 VII
8 Compulsion of the sales representative 40.08 VIII
9 Others 38.773 IX
Source: Computed Primary data

Quality is the factor got the first rank. Brand Image was ranked by second. The impression in the
mind of the consumers is brands total personality. Uniqueness was ranked by third by the
respondents. Attractive package scored fourth rank by the respondents. Price was ranked by fifth
by the respondents. Discount offer scored by sixth. Amway launched all products with discounts
and giving offers for specific products. Advertisement got seventh rank by the respondents. It
means to announce the product, service etc in some public medium of communication in order to
induce people to buy or use the products. Compulsion of the sales representative was ranked by
eighth by the respondents. Other factor was ranked by ninth by the respondents.

Table 7: Weighted Garrett Score and Garrett Ranks on Opinion of Categorizing The Amway
Products
Sl. Particulars Mean Rank
No score
1 Nutrition and 53.12 I
wellness
2 Beauty 48.6 IV
3 Home care 52.35 II
4 Personal care 49.72 III

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
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5 Others 44.21 V
Source: Computed Primary data

Nutrition scored the first rank. Then the home care got second rank and personal care secured
third rank and beauty got forth rank and others secured fifth rank.

Table 8: Period of using AMWAY products

Sl. No Period of using Amway products No. of. Respondents Percent
1 Less than 1 year 22 29.3
2 1 to 2 years 26 34.7
3 3 to 4 years 18 24.0
4 5 to 6 years 5 6.7
5 More than 6 years 4 5.3
Total 75 100
Source: Primary Data

From the above table 8, it finds that, 34.7% of the buyers are using the product on 1 to 2 years
and 29.3% of the buyers are using the product on less than 1 year. So, it finalised that majority of
the buyers are using the product on the period of 1 to 2 years.

Table 9: Place of buying AMWAY products

Sl. No Place of buying Amway products No. of. Respondents Percent
1 Directly from the company 31 41.3
2 Retail outlet 10 13.3
3 Online shopping 13 17.3
4 Marketing agents 21 28.0
Total 75 100
Source: Primary Data

From the above table 9, it reveals that 41.3% of the respondents are buying the Amway products
through directly from the company and 28% of the respondents are buying the Amway products
through marketing agents. So, it concludes that most of the respondents are buying the products
directly from the company.

Table 10: Opinion on switching over from AMWAY products in the near future
Sl. Opinion on switching over from Amway products in No. of. Percent
No the near future Respondents
1 Certainly Not 12 16.0
2 No 41 54.7
3 May be 11 14.7
4 Yes 9 12.0
5 Certainly 2 2.6
Total 75 100
Source: Primary Data

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

From the above table 10, it expresses that, 54.7% of the respondents are not at all switching the
Amway products in the near future and 16% of the respondents says that certainly not. So it
concluded that majority of the respondents are not all switching the Amway products in the near
future.

Table 11: Opinion on the superiority of the branded products than the non-branded products
Sl. Opinion on the superiority of the branded products No. of. Percent
No than the non-branded products Respondents
1 Yes 61 81.3
2 No 14 18.7
Total 75 100
Source: Primary Data

From the above table 11, it shows that 81.3% of the buyers prefers the branded products than the
non-branded products and18.7% of the buyers are not prefer the branded products than the non-
branded products. So it finalized that majority of the buyers prefers the branded products than the
non-branded products.

Table 12: Opinion on the easy availability of the AMWAY products

Sl. Opinion on the easy availability of the Amway No. of. Percent
No products Respondents
1 Yes 55 73.3
2 No 20 26.7
Total 75 100
Source: Primary Data

From the above table 12, it observes that 73.3% of the buyers says that Amway products are
easily available and 26.7% of the buyers says that the products are not easily available. So it
concludes that most of the buyers have opinion about easy availability of the Amway products.

Table 13: Appreciation of AMWAY products by others

Sl. No Appreciation of AMWAY products No. of. Respondents Percent
1 Yes 58 77.3
2 No 17 22.7
Total 75 100
Source: Primary Data

From the above table 13, it shows that 77.3% of the respondents are appreciated the Amway
products and 22.7% of the respondents are not appreciated the Amway products. So it concludes
that most of the respondents are appreciated the Amway products.

Table 14: Period taken to deliver AMWAY products

Sl. No Period taken to deliver Amway products No. of. Respondents Percent
1 Less than 24 hours 19 25.3
2 Between 1 & 2 days 32 42.7
3 Over 3 days 18 24.0

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4 More than one week 6 8.0

Total 75 100
Source: Primary Data

From the above table 14, it reveals that,42.7% of the buyers says that the Amway products are
delivered between 1& 2 days and 25.3% of the buyers says that the Amway products are
delivered with the period of less than 24 hours. So, it finalised that most of the buyers are
satisfied the period taken to deliver the Amway products.

Table 15: Level of satisfaction on the grievance redressal mechanism with Amway
Sl. Level of satisfaction on the grievance redressal No. of. Percent
No mechanism with Amway Respondents
1 Highly satisfied 22 29.3
2 Satisfied 46 61.3
3 Neither satisfied nor dissatisfied 3 4.0
4 Dissatisfied 4 5.3
5 Highly dissatisfied 0 0
Total 75 100
Source: Primary Data

From the above table 15, it finds that 61.3% of the respondents are satisfied and 29.3% of the
respondents are highly satisfied. So, it concludes that majority of the respondents are satisfied
with the grievance redressal mechanism with Amway.

Table 16: Opinion on the quality of Amway products compared to other similar products
Sl. Opinion the quality of Amway products compared to No. of. Percent
No other similar products Respondents
1 Strongly agree 26 34.7
2 Agree 33 44.0
3 Neither agree nor disagree 4 5.3
4 Disagree 12 16.0
5 Strongly disagree 0 0
Total 75 100
Source: Primary Data

From the above table 16, it reveals that 44% of the buyers says that quality of Amway products
compared to other similar products is accepted as agree and 34.7% of the buyers says that quality
of Amway products compared to other similar products is accepted as strongly agree. So it
concludes that majority of the buyers says that Amway products is regarded as quality products
compared to other similar products.

Table 17: Alternate make likely to buy

Sl. No Alternate make likely to buy No. of. Respondents Percent
1 Lakme 9 12.0

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2 Yardley 17 22.7
3 Himalaya 20 26.7
4 Hindustan unilever 21 28.0
5 Others 8 10.7
Total 75 100
Source: Primary Data

From the above table 17, it makes it clear that 28% of the respondents are prefer to buy
Hindustan unilever and 26.7% of the respondents are prefer to buy Himalaya. So, it finalised that
most of the respondents prefer to buy the Hindustan unliever products.

Table 18: Quantum of AMWAY products bought

Sl. No Quantum of AMWAY products bought No. of. Respondents Percent
1 In bulk 43 57.3
2 Single piece 32 42.7
Total 75 100
Source: Primary Data

From the above table 18, it observes that 57.3% of the buyers are buying the Amway products in
bulk and 42.7% of the buyers are buying the Amway products in single piece. So it concludes
that majority of the buyers are buying the Amway products in bulk.

Table 19: Suggestion of AMWAY products to friends and relatives

Sl. Suggestion of Amway products to friends and No. of. Percent
No relatives Respondents
1 Certainly 20 26.7
2 Yes 43 57.3
3 May be 8 10.7
4 No 3 4.0
5 Certainly Not 1 1.3
Total 75 100
Source: Primary Data

From the above table 19, it reveals that 57.3% of the buyers recommend the Amway products to
their friends and relatives and 26.7% of the respondents say that certainly. So it finalised that
most of the respondents are recommend the Amway products to friends and relatives.

Table 20: Type of package of AMWAY products likely to buy

Sl. No Type of package of AMWAY products likely to No. of. Percent
buy Respondents
1 Packet 35 46.7
2 Container 40 53.3
Total 75 100
Source: Primary Data

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From the above table 20, it shows that 53.3% of the respondents are buying the products in
container and 46.7% of the respondents are buying the products in packet. So it concludes that
majority of the respondents are buying the products in container.

Table 21: Ranking of Opinion on Level of Satisfaction about the Amway Products
Sl. No Particulars Weighted average
1 Using Amway products make one self confident 4.21
2 Amway products improve quality of life 4.01
3 Amway products are eco-friendly 3.85
4 It provides good business opportunity 3.87
5 It is an international brand 4.15
6 Prices are comparatively reasonable 3.89
7 Amway products comparatively harmless 3.947
8 It provides self esteem 3.787
9 Performance activities are sufficient 4.04
10 It provides sophistication to oneself 3.787
11 Amway websites are user friendly for online buyers 3.627
Source: Computed Primary Data

Using Amway products make one self-confident, It is an international brand, Performance

activities are sufficient and Amway products improve quality of life are the opinion are agreed
by the respondents, because it scored 4.21, 4.15, 4.04 and 4.01 respectively. And also Amway
products comparatively harmless, Prices are comparatively reasonable, It provides good business
opportunity, Amway products are eco-friendly, It provides self-esteem, It provides sophistication
to oneself and Amway websites are user friendly for online buyers are also agreed it scored 3.94,
3.89, 3.86, 3.85, 3.7,3.7, and 3.62 respectively.

Table 22: Number of Responses on Ranking of Satisfaction on the factors of Amway Product
Sl. Total
Mean
No Score
1 Price 307 4.09
2 Quality 325 4.33
3 Brand image 306 4.08
4 Familiarity 299 3.987
5 Availability 303 4.04
6 Varieties 293 3.907
7 Attractive package 304 4.05
8 Discount or Gift 282 3.76
9 Measurement 288 3.84
10 Advertisement 275 3.67
Source: Computed Primary data

Quality is the factor got the highest score 4.3 it denotes the respondents agreed the amway
products are quality in nature. Price and Brand image are secured almost nearest mean
respectively 4.09 and 4.08 these factors are agreed by the respondents on the amway. And then
the Attractive package and the availability are the factors got the nearest mean is like 4.05 and

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
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4.04 so it is agreed by the respondents. Familiarity, Varieties, measurement of the product,

discount or gift and advertisement are the factors got the mean value above 3.6 so it is also got
agreed level.

Table 23: Opinion on the accuracy and honesty of Amway products in terms of information
provided
Sl. Opinion on the accuracy and honesty of Amway No. of. Percent
No products in terms of information provided Respondents
1 Excellent 26 34.7
2 Good 32 42.7
3 Neither good nor bad 9 12.0
4 Bad 2 2.6
5 Worst 6 8.0
Total 75 100
Source: Primary Data

From the above table 23, it reveals that 42.7% of the respondents says that the accuracy and
honesty of Amway products in terms of information provided is good and 34.7% of the buyers
says that the accuracy and honesty of Amway products in terms of information provided is
excellent. So, it finalised that most of the respondents says that accuracy and honesty of Amway
products is good.

Table 24: Opinion on improvement needed on AMWAY products

Sl. Opinion on improvement needed on AMWAY No. of. Percent
No products Respondents
1 Yes 49 65.3
2 No 26 34.7
Total 75 100
Source: Primary Data

From the above table 24, it shows that 65.3% of the buyers says that the improvement needed on
Amway products and 34.7% of the buyers are not. So it concludes that majority of the buyers
says that the improvement needed on Amway products.

Table 25: Overall satisfaction Level on AMWAY Products

Level of satisfaction Frequency Percentage
Highly satisfied 37 49.3
Satisfied 33 44.0
Neutral 5 6.7
Total 75 100.0
Source: Primary Data

49.3% of respondents are highly satisfied on all factors of the amway products. And 44% of
respondents are satisfied. 6.7% respondents are in neutral level of satisfaction.

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H01 There is no significant difference between the urban and rural buyers on the level of
satisfaction.

Table 26: F-Test

Particulars Sum of Squares df Mean Square F Sig.
Between Groups .002 1 .002 .006 .940
Within Groups 28.344 73 .388
Total 28.347 74
Source: Computed Primary data

The significance level is more than 0.5 so, there is the null hypothesis is accepted. Therefore
there is no association between the urban and rural buyers on the level of satisfaction. So, all of
the customers are satisfied whether they may be in rural or urban.

7. FINDINGS AND CONCLUSIONS

Most of the respondents are male in the study area.

Majority of the persons are located in rural area who come to the city to buy the products.
It concludes that people in the age group of 20-30 years prefer to buy the products.
Most of the persons comes under other categories. Hence it is clear that all the people
prefer Amway products.
41.3% of the respondents have school level qualification.
Majority of the persons follow nuclear family setup which provides the way for savings
and chances for making more purchases.
Most of the respondents family size is upto the level of 5.
It concludes that majority of the respondents have own house.
69.3% of the buyers are the brand loyal customers of Amway products.
38.7% of the respondents are the normal buyer of Amway products. They prefer to buy
the products normally.
It concludes that majority of the buyers have come to know about information of Amway
products from friends and relatives.
About half of the buyers have purchasing their product in an monthly average of below
Rs.2,000.
61.3% of the buyers are inhibited while buying Amway products for the first time.
Less than of the buyers are not inhibited while buying Amway products for the first
time.
Majority of the buyers are satisfied the quality of Amway products.
Most of the buyers are satisfied the nutritional products of Amway.
34.7% of the buyers are using the Amway product on 1 to 2 years.
41.3% of the respondents are buying the Amway products through directly from the
company.
It concludes that 81.3% of the buyers prefers the branded products than the non branded
products.
It expresses that 73.3% of the buyers says that the Amway products are easily available.
Most of the respondents says that the Amway products are appreciated by others.

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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
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42.7% of the buyers are satisfied the period taken to deliver the Amway products.
More than half of the buyers are satisfied with the grievance redressal mechanism with
Amway.
44% of the buyers says that Amway products is regarded as quality products compared to
other similar products.
It concludes that majority of the respondents prefer to buy the Hindustan unlilever
products.
It expresses that 57.3% of the buyers are buying the Amway products in bulk quantity.
More than half of the buyers will suggest the Amway products to friends and relatives.
53.3% of the respondents are buying the Amway products in container.
Majority of the buyers says that accuracy and honesty of Amway products is good.
It concludes that 65.3% of the buyers say that the improvement needed on Amway
products.

8. SUGGESTIONS

1) To announce the products in some public medium of communication in order to induce

people to buy the products.
2) Some improvement should be needed on Amway products.
3) To reduce the price of the Amway products, because the price is high.
4) Delays the delivery of the products. So it should be needed the improvement.
5) All the products are not available in packet. So it should also be improved.
6) The product should also be launched in urban area, because they should come to the city
to buy the products.
7) The products are not easily available in all places. So it should also be improved.

9. CONCLUSION

The present study reveals that the consumer preference towards the Amway products. They are
mainly motivated by the quality of the products. The popularity of the brand also one of the
factors urged by the consumers for their purchase decision. Overall, it can be concluded that
consumers are satisfied with the quality and vitamin contents of products but they expect more
on reasonable price.

10. REFERENCE

[1] Akbar, M. M., & Parvez, N. (2009). Impact of service quality, trust, and customer
satisfaction on customers loyalty. ABAC Journal, 29(1).
[2] Chakraborty, S., & Sengupta, K. (2014). Structural equation modelling of determinants
of customer satisfaction of mobile network providers: Case of Kolkata, India. IIMB
Management Review, 26(4), 234-248.
[3] Divya, A., & Regi, B. An Empirical Study on Effectiveness of Social Media as a
Marketing Tool.
[4] Dr. C. Eugine Franco, and Regi. S Bulomine, ADVANTAGES AND CHALLENGES OF
E-COMMERCE CUSTOMERS AND BUSINESSES: IN INDIAN PERSPECTIVE
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[Hamil et. al., Vol.4 (Iss.6: SE): June, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P)
IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)

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