Chap 01
Chap 01
Chap 01
4 5 6
A PPLICATION FOR EMPLOYMENT M AP OF THE UNITED STATES C IRCLE GRAPH
EMPLOYMENT APPLICATION SOCIAL SECURITY NUMBER: ___ ___ ___ ___ ___ ___ ___ ___ ___
NAME _____________________________________________________ STREET ADDRESS ________________________________________________
FIRST NAME MIDDLE NAME LAST NAME
APT. NO. AREA TEL..
OR BOX __________ CITY ____________________ STATE __________ ZIP_____________ CODE _________________ NO. ________________
AVAILABILITY: M T W T F S S
TOTAL HOURS AVAILABLE PER WEEK _____________ HOURS FROM NH
ARE YOU LEGALLY ABLE TO AVAILABLE: TO WA
BE EMPLOYED IN THE U.S.? YES NO
VT
HOW DID YOU HOW FAR DO YOU DO YOU HAVE MT ND ME
HEAR OFJOB? __________________________________ LIVE FROM HERE?___________________ TRANSPORTATION TO WORK? ___________
OR MT
SCHOOL MOST RECENTLY ATTENDED:
NAME _____________________________ ADDRESS _____________________CITY ________________ STATE _________ PHONE_____________ ID MA
SD WI NY
TEACHER OR LAST GRADE GRADE
COUNSELOR _____________________________ DEPT. ____________________ COMPLETED _________________ POINT AVERAGE __________
WY MI
RI
SPORTS OR IA PA CT
GRADUATED YES NO NOW ENROLLED? YES NO ACTIVITIES _______________________________________________ NV NE
OH NJ
UT IN
THREE MOST RECENT JOBS: IL DE
CA CO WV
1) COMPANY ____________________________________ ADDRESS ____________________________CITY ________________ STATE _________
KS MO VA MD
PHONE ____________________________________ JOB __________________________________________________________________________ KY
DC
SUPERVISOR ____________________________________ DATES WORKED: FROM _________________________ TO: ____________________ NC
TN
SALARY ____________________________________ REASON FOR LEAVING ________________________________________________________
AZ OK
NM AK SC
2) COMPANY ____________________________________ ADDRESS ____________________________CITY ________________ STATE _________
AL GA
MS
PHONE ____________________________________ JOB __________________________________________________________________________
TX LA
SUPERVISOR ____________________________________ DATES WORKED: FROM _________________________ TO: ____________________
.
SALARY ____________________________________ REASON FOR LEAVING ________________________________________________________
FL
3) COMPANY ____________________________________ ADDRESS ____________________________CITY ________________ STATE _________
PERSONAL REFERENCES:
NAME __________________________________ NAME __________________________________ NAME ___________________________________
______________________________________________________________________________________________________________________________
Activities civic, athletic, fraternal, etc.
______________________________________________________________________________________________________________________________
I understand that as a part of the procedure for my employment application an investigative consumer report may be made concerning
my character, general reputation, and mode of living. I will be provided the name and address of the agency that supplies the informa-
tion and a copy of the report if I am denied a job because of the information the report contains.
Economic Forms 5
Economic Forms 6
Economic Forms 4
1 2 4
CALVIN AND HOBBES 1988 Watterson. Reprinted with permission of UNIVERSAL PRESS SYNDICATE. All rights reserved.
Have your students learn about investing and Nightly Business Report Economics & You
managing their financial futures by participating in Video Program
the exciting simulation The Stock Market Game .
See Teacher pages in front of book for more informa- Economic Survival: A Financial Simulation
tion. Interactive Economics! Software
Strengthen students' research, cooperation,
presentation, and critical thinking skills by having
them compete in the Fed Challenge. See Teacher
pages in front of book for further information.
1A
UNIT
1 Resource Manager
Unit 1,
Class
A
Name Date
Unit 1,
Class
B
Use the following tools to easily
A N INTRODUCTION TO ECONOMICS Name Date SCORE Class A n Introduction to Economics Name Date SCORE Class assess student learning:
USING KEY TERMS Unit 1, A USING KEY TERMS 1, B
Matching: Match each item in Column A with the items in Column B. Write the correct
letters in the blanks. 13. In a capitalist economy, most property is owned by
a. government. b. banks.
Matching: Match each item in Column A with the items in Column B. Write the correct
letters in the blanks. 14. All the combinations of goods and services that can be produced in a given time with a fixed amount of
resources are called
Performance Assessment Strategies and
A B A B a. factors of production. b. costs of production.
Activities
c. individuals. d. businesses.
1. opportunity cost a. economic system in for
which economic decisions 1. competition a. c. well-being an individual, group, or nation meas-d. production possibilities.
opportunityofcosts.
14. Another term a market economy is are made by material
the government ured
15. by how well their refers
Entrepreneurship need for necessities
to the ability toand luxuries is
2. trade-off a. command economy. b. free enterprise system. 2. standard of living satisfied
b. graphc.showing the maximal combination of goods and
mixed economy. d. democratic system. a. manage other people.
3. microeconomics services that can be produced from a fixed amount of 3. laissez-faire b. economic system
b. adapt in which the
technology government minimizes its inter-
efficiently.
4. factors of production
5. economic equity
c.
d.
15. A pure market system has all of the following characteristics except
resources
a. workers
situation in whichare
satisfyc.every
government
free to
people do sell
nottheir enough resources tob. sellers and buyers make their own decisions.
havelabor.
desire regulates some prices.
economic system in which the government minimizes its inter-
d. individuals own the factors of production.
4. profit incentive
5. scarcity
c.
d.
ference in the economy
c. start new businesses, introduce new products and processes, and improve management techniques.
condition of not capital
d. borrow
ices one wants
being able to have and
successfully all ofexpand
the goods
Production
desire to make money
sell goods and services
more
the table andgoods,
answerjobs,
Possibilities
that motivates
theand
people
questions below.
fortothe High-Fidelity
produce and Equipment Company
Interactive Tutor Self-Assessment Software
Copyright by The McGraw-Hill Companies, Inc.
Multiple Choice: In the blank at the left, write the letter of the choice that best completes
the statement or answers the question.
11. Scarcity always exists because
RECALLING FACTS AND IDEAS
2,100
Multiple Choice: In the blank at the left, write the letter of the choice that best completes
Digital Televisions
2,000
Stereo Systems
10,000
9,500
SAT I/II Test Practice
the statement or answers the question.
MindJogger Videoquiz
2,200 9,000
a. stores cannot stock enough merchandise to keep up with customer demand.
11. A laissez-faire system is one in which 2,300 8,500
Copyright by The McGraw-Hill Companies, Inc.
1 1
Name Date Class
Hours Free
Instructions: Explore opportunity costs in your own life by completing the following activity. You will need 20 14
Worked Time
a pencil or pen and your textbook. A calculator is optional. 18 12
0
16 10
Hours of Free Time
2
STEP 1. IDENTIFY THE RESOURCE AND OPPORTUNITY 14 8
COSTS OF AN ECONOMIC CHOICE 4
12 6
6
1. One of the most fundamental economic choices you will ever make is to work. Like every other economic choice, 10 4
choosing to work has opportunity costs. Think about what they might be. What will you have8to give up if you 8 2
work every day after school or on the weekends? List as many as you can in the chart below.10
6 0
12 4 2 4 6 8 10 12 14 16 18 20
The Economic Choice Hours of Free Time
What This Choice Forces You to Give Up 14 2
You Make
17
1. 20 O 2 4 6 8 10 12 14 16 18 20 STEP 4. MAKE AN ECONOMIC CHOICE
Working after school Hours Spent Working
and on weekends 2. The steps you have just takenidentifying an economic choice, considering its opportunity costs, quantifying their
4. Describe the relationship between work time and free time shown by the graph. Is the relationship direct or
relationships, and comparing optionsare the same basic steps used to make any economic decision.
3. inverse?
9. Think about your work. For the purposes of this lab, how many hours do you choose to work each week? Why?
2. Nations may have limited natural resources, but the most
Copyright by The McGraw-Hill Companies, Inc.
6. Does the graph show a single economic choice or a range of choices? How is it like a production possibilities
curve? Explain your answer.
ECONOMICS
Glencoe's Web sites provide additional resources. All essential content is covered in the Student Edition.
1B
Introducing
UNIT 1
Unit Objectives
After studying this unit, students will
be able to:
Define economics and outline
the basic principles of economic
systems.
Compare the ways traditional,
command, market, and mixed
economies answer the basic eco-
nomic questions.
Characterize the American free
enterprise system.
ECONOMIC SIMULATION
Trade-Offs Have the class assume the role of a government committee charged with
hearing arguments for and against increasing the amount of timber that can be cut in
Tongass National Forest, Alaska. Select six students to research the subject: three to
speak for a timber company, and three to speak as environmentalists. Have the six stu-
dents present their arguments to the class. Then ask the class to discuss the issue to
reach a consensus. In a follow-up discussion, ask students to explain how the concepts
of scarcity and choice played a role in their decision.
ECON: 2A-B, 5A, 12B, 21A, 23A, 23D, 24D
Introducing
UNIT 1
Your decisions as a consumer
Making It Relevant
determine how many goods ASK: What role does economics
and services will be produced. The United States and Japan play in your life? Remind students
have market economiesalso that many of them receive payment
known as free enterprise. for part-time jobs or chores. Also,
they regularly make purchases
clothes, books, CDs, and so on.
Then point out that when they
agree to a particular payment for
the jobs or chores they do or decide
to make a purchase, they are mak-
ing economic decisions.
ECON: 1B, 4A-B, 5A, 25B
Ask students to watch the local and national television news broadcasts for one week.
Have them note the number of news items on each broadcast that deal with economic
issues. Suggest that they record the economic issue addressed in each item, and the time
given to each item. Encourage students to present the data they collect in chart form.
ECON: 24C-D
1
CHAPTER
1 Resource Manager
1 2
1 1
M AKING ECONOMIC DECISIONS
S CARCITY O PPORTUNITY COST & TRADE-OFFS
W HAT IS ECONOMICS? In many ways, economics is the study of making choices. However, making wise choices is
not always easy. The five-step decision-making model described below can help you analyze
The cartoon depicts an economic choice the father must make because of the scarcity of a limited The cartoon illustrates the economic concept of opportunity cost and trade-offs. It shows that every time we ECONOMIC CHOICES problems and make reasoned choices.
resource: his time. make a decision, we have to give up something.
Five-Step Decision-Making Model
In computer simulations, as in life, consumers make choices that send them along different
paths. Jon, a college student at a major university, has a full-tuition scholarship. His parents 1. State the problem.
pay room and board. After they pay their own bills, there is little left over for spending money 2. List the alternatives, or choices.
for their son. Jon has 20 hours a week of free time after classes and two choices of what to do
with that time. Help Jon determine the best choice. 3. List the criteria.
4. Evaluate alternatives, using the criteria.
Directions: Write down Jons financial considerations in the first box. In the second box, write the social
5. Make a decision.
implications. In the third box, list how these choices might immediately affect Jon personally. How might
they affect him one year from now? Five years from now? Directions: Use the decision-making model above and the following problem to complete the grid and
the exercises.
Problem: Sandys part-time job earns her only $80 of take-home pay. This week her expenses are especially heavy.
How should Jon spend 20 hours a week? She wants to go to a rock concert, which will cost her $30. Her friend Rafaels birthday is also this week, and the
present she wants to buy him costs $25. In addition, Sandys car needs a brake repair, which costs $150. The repair
work should be done this week if the car is to be safe to drive. If Sandy pays for the first $75 in repairs, her dad will
CALVIN AND HOBBES 1988 Watterson. Reprinted with permission of UNIVERSAL PRESS SYNDICATE. All rights reserved. pay the remaining $75.
20 hrs Work at Burger Boy 6 hrs Go out for track
for $8.00/hr 14 hrs Work at the library Decision-Making Grid
for $6.00/hr Problem Alternatives Criteria for alternatives
1. 1. brake repair 1. safety
2. 2.
Financial Implications: Financial Implications:
2. 1. 1.
Copyright by The McGraw Hill Companies, Inc.
2. 2.
3.
3. 1. 1.
Immediate Effects: Immediate Effects: 2. What does Sandy gain with this choice? What does she lose?
1. Individual Work Stage 1: Students work individu- fertilizer (land), a gardener (labor), and a truck there were giveaway samples on all the display tables, Now it could just so happen that soap, vinegar, and the purchase price of each car?
Land Labor Capital 3. Which word best describes the cartoonists view of the choices that big business tends to make?
ally. Using information in your textbook, become (capital) combine to produce landscaping services. making the shopping experience feel like a party. On one jams are items that really matter to me and that the
table they were offering slivers of very pretty fragrant thought of having these exquisite varieties makes me feel Car A: Car B: Car C: a. self-serving b. altruistic c. careful d. rash
familiar with how to classify resources into factors
of production. Consult the local Yellow Pages for soap. You bought this brightly colored soap not in stan- so great and pampered that the extra $200 a year would
groups of four. Each student should read his or her 3. For cars A and B you will need to take out a loan. Find how much you need to borrow for each car.
dard bars but by weight; theyd cut what you wanted be worth it to me. If that were the case, well, then I might Critical Thinking
Copyright by The McGraw-Hill Companies, Inc.
your area. Find five or more resources that illustrate list of resources aloud to the group. Using members
each of the four factors of production and record from a bar the size of a loaf of bread: $10 a pound. I did have decided that I was going to buy them anyway, a. Loan for car A: b. Loan for car B:
lists, determine how many combinations of all four 4. Analyzing the Cartoon How do Santa Claus and the businessmen create a strong contrast?
them in the table above. a quick calculation, and figured that if I were to switch extravagant or not. But if I valued money over things,
factors of production you can make to produce from my 5. ordinary
Why do soap
you think consumers
to this oftenI choose
fancy soap, would to
be purchase expensive
I would name-brand
find that $200 fromitems over their
somewhere less
else in expensive
my life,
2. Paired Work Stage 2: Students work in pairs. goods or services. For example: commercial property counterparts? Explain your answer.
YEARLY COSTS
spending $100 more a year on soap. not simply tack on to my spending an extra $200 a year
Compare your lists of resources. Determine how (land), software developers (labor), computers At another table, they were offering teeny cups and in order to feel good. Because its not just $200 today
many pairs of your resources might work together (capital), and small business owners (entrepreneur- 4. Annual costs for a 4-year loan at 10% will be about $30 for each $100 borrowed (30/100 amount borrowed
3. Did the Strauss brothers possess entrepreneurship? Explain. spoons with various kinds of gourmet vinegars for cus- thats at stake. Its also $200 next year and every year 5. Expressing Your Opinion Do you think the Santas workshop idea is effectively used in this cartoon? Why
to produce goods and services. For example: water ship) combine to provide technological services. tomers to tasteblueberry tarragon, cabernet sauvignon, thereafter. Beyond that, its $200 thats being used for 4). How much are the approximate total costs (4-year loan, plus downpayment, plus initial costs) for each car?
or why not?
(land) and a plumber (labor) can be paired to pro- cognac, and fig. They were exotic-tasting, its true, but todays small pleasures at a far greater cost to tomorrow.
duce plumbing services. Group Process Questions each bottle of vinegar cost $14$10 more than I usually . . . To choose rich is to make every penny count,
3. Group Work Stage 3: Students work in groups of Were the goals of the assignment clear? pay for my perfectly fine vinegar. Another quick calcula- every dollar count, every financial choice count. To erase 5. Assume that at the end of 4 years Car A is worth $7000, Car B is worth $1000, and Car C is junk, having cost
three. Compare members lists of resources. See Did each member contribute ideas to the group? tion, and I realized that if I switched to these fancy the bad habits that make money vaporize into nothing-
$3,000 in extra repairs. Calculate your total costs by subtracting the value of Cars A and B from your costs and
how many combinations of the three factors of vinegars, I would be spending maybe $50 more a year on ness. To distinguish between necessity and luxury, and to
production you can develop from members lists Did each member share information? vinegar than I do now. choose your luxuries very, very carefully. . . . adding $3,000 to C. Which car would you choose? Why?
that will produce a good or a service. For example: Did members listen carefully to each others
contributions and give helpful criticisms? Primary and Secondary Source Readings 1
1 1 9
W HAT IS THE MAIN IDEA? W HAT IS ECONOMICS? C HAPTER 1 WHAT IS ECONOMICS? S EQUENCING AND CATEGORIZING INFORMATION
When finding the main idea in a passage, you should organize the information given and Directions: Consider the following situation and, using the information you learned in the chapter, answer Directions: Complete each sentence by filling in the blanks with vocabulary terms from Chapter 1. Then Sequencing involves placing facts in the order in which they occurred. Categorizing involves
then assess the most important concept to remember. The excerpt below, for example, is from the questions below. rearrange the letters marked by in the blanks at the bottom of the page to find the hidden term. organizing information into groups of related facts and ideas. Both actions help you deal with
the introduction to economist Robert Heilbroners 1953 book The Worldly Philosophers. large quantities of information in a manageable way.
The town of Longford has a population of 2,959 and two factories. One factory produces
Directions: To determine the main idea, read the excerpt below and then answer the questions that wooden puzzles; the other produces ball bearings used in aircraft. Together these two 1. is the study of how individuals, families, businesses, and societies use
Directions: Read the following paragraphs and create a timeline that correctly sequences the events
follow. companies employ 165 workers. Both factories would like to purchase the 30-acre Grove limited resources to fulfill their unlimited wants. described. Then on a separate sheet of paper, categorize the information in the paragraphs into events that
Woods, which is owned by the town, in order to expand their facilities. When the town decides occurred before the euro was introduced and events that will occur after the euro is introduced.
By all rules of [the] history books, they were nonentities: they commanded no armies, sent no men to their deaths,
ruled no empires, took little part in history-making decisions. . . . Yet what they did was more decisive for history than
which business to sell the land to, it will consider how the sale might affect the residents.
2. The need to make choices arises from the of resources. On January 1, 1999, citizens of the 11 European nations woke up to a new currency. The European Monetary Union
many acts of statesmen who basked in brighter glory, often more profoundly disturbing than the shuttling of armies (EMU) had been the subject of heated discussion ever since it was conceived in the 1980s by German Chancellor
back and forth across frontiers, more powerful for good and bad than the edicts of kings and legislatures. It was this:
they shaped and swayed mens minds.
1. What is scarcity? Explain how scarcity is involved in the choice that the town must make. 3. are the resources needed to Helmut Kohl of Germany, French President Franois Mitterand, and the President of the European Commission,
Jacques Delors. At the stroke of midnight on December 31, 1998, the euro came into being in all participating
make goods and services. countries. The national currencies were turned into subdivisions of the euro according to the fixed euro conversion
And because he who enlists a mans mind wields a power even greater than the sword or the scepter, these men
rate, which was set on that day. The countries participating in the monetary union agreed to do so when they signed
shaped and swayed the world. Few of them ever lifted a finger in action. . . . But they left in their train shattered
empires and exploded continents, they buttressed and undermined regimes, they set class against class and even 4. Those natural resources present without human intervention are called . the Treaty of Maastricht in 1992.
nation against nationnot because they plotted mischief, but because of the extraordinary power of their ideas.
. . . A man who thinks that economics is only a matter for professors forgets that this is the science that has sent men to 2. If the puzzle factory purchases the land, its expansion would create 30 new jobs. The ball bearing factory would 5. The work people do producing goods and services is called . The changes brought about by the adoption of the new European currency, are not immediately obvious to the public.
The old national coins and notes will continue to be legal tender until July 1, 2002. On that date, the euro will go into
the barricades. . . . No, the great economists pursued an inquiry as excitingand dangerousas any the world has ever only create 20 new jobs, but it would set some of the land aside for a playground for the town. What is the effect and be accepted as currency in 11 Western European countries. At that point in time, all countries adopting the
known. . . . The notions of the great economists were world-shaking, and their mistakes nothing short of calamitous. trade-off involved in the choice that the town must make? 6. Activities done for others for a fee, such as veterinary care, are called euro must start to withdraw their old coins and notes from the market and issue euro coins and notes to the public.
1. Who wrote this excerpt? . After July 1 of that year, the old coins will no longer be accepted, although banks will continue to exchange national
money for euros.
3. In the table below, list the four factors of production. For each factor, write a question that the town might ask
before making its decision. The first one has been done as an example.
7. is the ability of risk-taking individuals to
2. What is the purpose of the reading from which the excerpt is taken?
start new businesses.
Factor of Production Question
Land Do the children in the town need a playground? 8. Any use of land, labor, and capital that produces goods and services more efficiently is called
4. Underline the sentence that best sums up the main idea of the excerpt. - .
Copyright by The McGraw-Hill Companies, Inc.
Copyright by The McGraw-Hill Companies, Inc.
Copyright by The McGraw-Hill Companies, Inc.
5. Restate at least three additional details from the excerpt that support the main idea.
10. The value of the next best alternative that has to be given up to do an action that is chosen is known as
.
Hidden term
2A
CHAPTER
1 Resource Manager
1, A 1, B
1
W HAT ISName
ECONOMICS? Date Class SCORE W HAT IS ECONOMICS? Name Date Class SCORE
S CARCITY RUBRICS
USING KEY TERMS 1, A USING KEY TERMS 1, B
BACKGROUND OBJECTIVES group work, oral
Matching: Match each item in Column A with the items in Column B. Write the correct We cannot have everything we want because After completing this activity, students will presentation,
Matching: Match each item in Column A with the items in Column B. Write the correct
society does not have the resources to pro- be able to self-assessment
15. Which of the following does not describe what economists do? letters in the blanks. 14. All the combinations of goods and services that can be produced in a given time with a fixed amount of
duce everything people want. The problem of
A B
a. create economic models b. use factors of production to produce goods
A
resources are called
B dealing with scarcity involves making choices.
Demonstrate understanding of the basic
economic questions facing every nations
c. study the economy d. formulate theories about how the economy a. factors of production. b. costs of production. economic system.
1. economics a. the amount of output that results from a given level of inputs MATERIALS
works 1. scarcity c. opportunity costs. d. to
a. sacrificing one good or service production
purchase possibilities.
or produce Apply the factors of production to a given
b. a situation in which people do not have enough resources to Play-Doh, colored construction paper, white
2. labor
satisfy every desire 15. Entrepreneurship refers toanother
the ability to production process.
2. productivity typing paper, ink pens, marking pens, drinking
CRITICAL THINKING QUESTIONS b. a graph showing the maximum combination of goods and
a. manage other people. Demonstrate understanding of want
3. goods c. land, labor, and capital services that can be produced from a fixed amount of straws, and stick pins; any table or space large
(demand) versus needs (scarcity).
3. trade-off b. adapt technology efficiently. enough to hold the products that students
d. the study of how individuals, families, businesses, and societies resources Discriminate among the various economic
4. capital Directions: Answer each of the following sets of questions on a separate sheet of paper. c. start new businesses, introduce new products and processes, and improve management techniques. will produce
use limited resources to fulfill their unlimited wants 4. hypothesis c. the production and distribution of goods and services in a models of traditional, command, and mixed
16.production
Understanding Causee.andactivities
Effect doneExplain d. borrow capital successfully and expand an existing business to meet customer demand.
5. factors of for why
a feeproductivity rises when capital is increased. society market economies.
5. factors of production
17. Making Comparisons f. Explain the difference
a simplified betweenofthe
representation theconcepts of scarcity and shortage.
real world d. a theory or simplified representation that helps explain and
6. productivity
g. manufactured goods used to make other goods and services 6. economyCRITICAL THINKING QUESTIONS predict economic behavior in the real world PROCEDURE
7. entrepreneurship
APPLYING SKILLS h. the work people do e. the ability of risk taking individuals to develop new products
7. production possibilities
Directions: curve each of the following sets of questions on a separate sheet of paper.
Answer and start new businesses in order to make profits 1. Organize the class into groups of three and hand out Play-Doh in varying amounts to each group.
8. scarcity i. the ability of individuals to start new businesses, introduce
Using Charts and Tables: Study new
the chart andand
products answer the questions
processes, below.
and improve management
16. Finding the Main Ideaf. What
8. entrepreneurship the iscondition
the difference
of not between scarcity
being able andallshortage?
to have of the goods and 2. Give students the following directions:
9. services techniques 17. Formulating Questions How services
might one
youwants
test the hypothesis that teenagers might be reluctant to purchase You are to create an original product.
Production Possibilities for the High-Fidelity Equipment Company 9. economic model g. was
land, labor,
j. tangible items that people buy an item of clothing if its price very low?capital, and entrepreneurship used to produce Do not create products that will not sell.
10. economic model goods and services
Number of Number of 10. capital Your products will be shown to the class.
Digital Televisions Stereo Systems APPLYING SKILLS h. manufactured goods used to make other goods and services You will put a name and price on your product that you will share with the class.
RECALLING FACTS AND IDEAS i.
an assumption involving two or more variables that must be You will fill out a form given to you.
2,000 10,000
tested
Using Charts and Tables: Study the for validity
table and answer the questions below. Watch students make products. Praise some. Tell others to work harder (even if they are working).
2,100
Multiple Choice: In the blank at the left, write the letter of the choice that best9,500
completes j. the amount of output that results from a given level of inputs
the statement or answers the question. 3. Hand out a form that asks their name, name of product, name of company they are working for, price of
2,200 9,000 Production Possibilities for the High-Fidelity Equipment Company
product, what tools they used to make the product, and how long it took them to make the product.
Copyright by The McGraw-Hill Companies, Inc.
Copyright by The McGraw-Hill Companies, Inc.
11. Factors of production include which of the following?2,300 8,500 RECALLING FACTS AND IDEAS Number of Number of
4. Debrief the class:
a. land, labor, and capital b. technology products and entrepreneurship Digital Televisions Stereo Systems
c. goods d. all of the What is Play-Doh? (a resource)
18.and services
How many digital television sets does High-Fidelity products
have produced
to trade-off in an economy
if it wants to produce another 500 stereo Multiple Choice: In the blank at the left, write the letter of the choice that best
2,000 completes
10,000
ECONOMICS
Technology and Multimedia
You and your students can visit tx.ett.glencoe.com
ett.glencoe.com
Vocabulary PuzzleMaker CD-ROM the Web site companion to Economics Today and
Tomorrow. This innovative integration of electronic and
Interactive Tutor Self-Assessment Software print media offers your students a wealth of opportuni-
ExamView Pro Testmaker ties. The student text directs students to the Web site for
the following options:
NBR Economics & You Video Program (English/Spanish)
Chapter Overviews Student Web Activities
Presentation Plus!
Self-Check Quizzes Textbook Updates
Glencoe Skillbuilder Interactive Workbook CD-ROM,
Level 2 Answers are provided for you in the Web Activity
TeacherWorks CD-ROM Lesson Plan. Additional Web resources and Interactive
Puzzles are also available.
MindJogger Videoquiz Use the Glencoe Web site for additional resources.
Interactive Economics! CD-ROM All essential content is covered in the Student Edition.
Audio Program (English or Spanish)
Additional Resources
Spanish Resources
Reading for the Student
Eggert, James. What Is Economics? 4th ed. Mountain
Spanish Economic Concepts Transparency 1 View, CA: Mayfield Publishing, 1997. Explains basic con-
cepts of economics with real-world examples.
Spanish Vocabulary Activity 1
Reading for the Teacher
Spanish Reteaching Activity 1
Heilbroner, Robert L., and Lester C. Thurow. Economics
Spanish Section Quizzes for Chapter 1 Explained, 4th ed. New York: Simon & Schuster, 1998. An
authoritative review of the fundamentals of economics.
Spanish Chapter 1 Audio Program, Activity, and Test
2B
CHAPTER
1 Resource Manager
Section Resources
Reading Objectives Reproducible Resources Technology/Multimedia Resources
2C
CHAPTER
1 Resource Manager
2D
Introducing
CHAPTER 1
ECONOMICS
& YOU
What Is Economics?
!77B6" Chapter 2
Disc 1, Side 1
Why Its Important
ASK: If an item that everyone
needs is scarce, how can it be
How do scarce resources
allocated? Answers may include including timeaffect you
through rationing programs. and everyone around you?
Also available in VHS.
How do economists simplify the
world to help us better understand
it? This chapter will explain what
economics is, and how it is part of
Chapter Overview your daily life.
Economics is the study of how
individuals and nations make To learn more
choices about how to fulfill their about scarcity
wants. Chapter 1 explains or and how it
describes scarcity, the four factors forces you to
of production, the relationship make choices, view the
between trade-offs and opportunity Economics & You Chapter 2
costs, and how economists use eco- video lesson: What Is
nomic data to test the economic Economics?
models they formulate.
Use MindJogger
Videoquiz to preview Chapter 1
content.
Chapter Overview Visit the
Economics Today and Tomorrow Web
site at tx.ett.glencoe.com and click on
Chapter 1 Chapter Overviews
to preview chapter information.
2
CHAPTER 1
SECTION
SECTION 1,
1, Pages
Pages 38
38
1
Overview
Section 1 explains or describes
the importance of economics, the
relationship of scarcity to unlimited
wants, and the four factors of pro-
duction.
READERS GUIDE
Terms to Know
economics BELLRINGER
THE COLUMBUS DISPATCH, MARCH 23, 1999 Motivational Activity
scarcity
When 5-year-old Michael factors of production
land Project Daily Focus
Badurina spied a classmate
labor Transparency 1 and have
wearing Blues Clues clothes,
goods students answer the questions.
he implored a higher power, services
Mommy, I want some of Available as blackline master.
capital
those! I need some of those! productivity
Daily Focus Transparency 1
. . . For the uninitiated, entrepreneurship
Blues Clues is the most- technology
1
watched preschool TV pro- Reading Objectives
Answers
production?
youll find that economics deals with questions such as these. economics: the study of how Daily Focus Transparencies
What, exactly, is economics? Economics is the study of how individuals and societies make
choices about ways to use scarce
individuals, families, businesses, and societies use limited resources to fulfill their needs
resources to fulfill their unlimited wants. and wants READERS GUIDE
What Is Economics? 3
Answers to the Reading Objectives
questions are on page 8.
Preteaching Vocabulary
Vocabulary PuzzleMaker
SECTION 1 RESOURCE MANAGER
Reproducible Masters Multimedia
Reproducible Lesson Plan 11 Daily Focus Transparency 1
Reading Essentials and Study Guide 11 Economic Concepts Transparency 1
Guided Reading Activity 11 Vocabulary PuzzleMaker CD-ROM
Section Quiz 11 Interactive Tutor Self-Assessment Software
Daily Focus Activity 1 ExamView Pro Testmaker
Daily Lecture Notes 11 MindJogger Videoquiz Student Edition TEKS
NBRs Economics & You
Presentation Plus! Page 3: 4A-B, 5A, 19D, 23A, 24A
3
CHAPTER 1 ZITS
Guided Practice
L1 Understanding Ideas Write the
following statements on the board
for students to complete:
Things I need to live include... Wants Versus Needs
1.1
Things I want to have include... Typically the term need is used very casually. When most peo-
ple use the word, as shown in Figure 1.1, they really mean that
Call on volunteers to read their Wants Versus Needs they want something they do not have. Obviously, everyone needs
completed statements to the class. Luxuries such as concert tickets
certain things to survivefood, clothing, and shelter. Americans
often become necessities in the
Then have students discuss how also consider education and health care as needs.
eyes of consumers. How do con-
they distinguished between what sumers satisfy their seemingly To economists, however, everything other than basic survival
they need and what they want. unlimited wants? needs is considered a want. People want such items as new cars and
Conclude by having students con- personal computers. What begins as a luxury, or want, becomes to
sider how their views on needs many people a necessity.
and wants compare with those of So how do individuals satisfy their unlimited wants in a world
economists. ECON: 5A, 21A of limited resources? They must do this by making choices.
1-1
L ECTURE LAUNCHER
In 1901, people discovered oil in Texasbut they were actually looking for water!
Disappointed, they offered to trade the oil for water at a ratio of 1:1 (one barrel of oil for
each barrel of water). Which is a more primary need, oil or water? What is the difference
between a need and a want?
PAGE 4
I. Wants Versus Needs
A. People use need and want interchangeably.
1.2
B. Wants are anything other than what is needed for basic survival.
C. Needs are things required for basic survival (food, clothing, shelter).
Discussion Question
How can you determine whether or not something is truly a need? How can needs
be confused with wants? (Needs are few and basic: food, clothing, and shelter. Designer
Economic Choices
jeans and expensive shoes are not needs. Students should consider what might happen if the
need/want is not met. )
Everyone, including govern-
PAGE 5 ments, must make choices in
II. Choices
A. Spending decisions involve choices.
a world of limited resources.
If the government allocates
funds to build Stealth bombers,
then funds for higher education
could be limited. What is the
basic economic problem that
makes choices necessary?
Answer: by making choices
4
CHAPTER 1
Choices SECTION
SECTION 1,
1, Pages
Pages 38
38
As a student, you probably have a small income from an
allowance or a part-time job. As a result, you have to make
choices about its use. Whenever you make such a spending deci- Guided Reading Activity 11
sion, each available choice competes with every other available Name Date Class
choice. Suppose you have $20.00 to spend. When you decide 1-1
whether to spend your money on lunch or clothes or a new CD, For use with textbook pages 28
Like individuals, businesses must also make choices. RECALLING THE FACTS
Directions: Use the information in your textbook to fill in the blanks using the words in the box. Some
Businesspeople make decisions daily about what to produce now, words may be used more than once.
what to produce later, and what to stop producing. These deci- resources
goods
services
land
want
capital
technology
labor
entrepreneurship
Societies, too, face choices about how to utilize their resources in 1 __________________________ is the study of how individuals, families, businesses, and societies use limited
2 __________________________ to fulfill their unlimited wants.
the production of goods and services. As shown in Figure 1.2, Wants Versus Needs
Economists consider everything other than basic survival needs to be a 3 __________________________. This includes
TVs, VCRs, computers, and automobiles.
elected government representatives in the United States must Choices/The Problem of Scarcity
People, businesses, and societies make choices that utilize resources and affect the production of
4 __________________________ and 5 __________________________. However, there exists a problem of
decide how much to spend on defense (Stealth bombers) versus 6 __________________________, in which people do not have enough income, time, and other resources to satisfy
Cooperative Learning
Organize students into small groups, and ask groups to create storyboards for a short
television commercial designed to encourage the study of economics in schools. Mention
that in their commercials, groups should explain what economics is, demonstrate the sub-
jects relevance to everyday life, and explain how knowledge of the subject might help
people. Encourage groups to share their storyboards with the rest of the class. If video
equipment is available, some groups may wish to shoot their commercials. Student Edition TEKS
BLOCK SCHEDULING ECON: 4A, 23A, 23D, 24A, 24C-D Page 4: 5A, 21A-B, 23A, 24A, 25B
Page 5: 1B, 2B, 5A, 21A, 24A, 25B
5
CHAPTER 1
these productive resources as land, labor, capital, and entrepre-
SECTION
SECTION 1,
1, Pages
Pages 38
38
neurship. Figure 1.3 shows you the four factors of production.
land: natural resources and sur- Land As an economic term, land refers to natural resources pres-
Independent face land and water ent without human intervention. Land includes actual surface
Practice land and water, as well as fish, animals, forests, mineral deposits,
and other gifts of nature.
L1 Creating Posters Ask each stu-
dent to select one of the following labor: human effort directed Labor The work people do is laborwhich is often called a
subjects: Economic Needs/Economic toward producing goods and human resource. Labor includes anyone who works to produce
services
Wants, Scarcity, or Factors of Pro- goods and services. As you know, economic goods are tangible
duction. Then ask students to create goods: tangible objects that can items that people buy, such as pharmaceuticals, shampoo, or com-
a poster for their selected subject. satisfy peoples wants puters. Services are activities done for others for a fee. Doctors,
Tell students that their posters hair stylists, and Web-page designers all sell their services.
services: actions that can satisfy
should be designed as visual aids for peoples wants
teaching the content of Section 1. Capital Another factor of production is capitalthe manu-
Display finished posters around the capital: previously manufactured factured goods used to make other goods and services. The
classroom. BLOCK SCHEDULING
goods used to make other goods machines, buildings, and tools used to assemble automobiles, for
and services
example, are capital goods. The newly assembled goods are not
ECON: 4A, 5A, 24A, 24D
considered capital unless they, in turn, produce other goods and
services, such as an automobile performing services as a taxicab.
6
CHAPTER 1
When capital is combined with land and labor, the value of all
SECTION
SECTION 1,
1, Pages
Pages 38
38
three factors of production increases. Think about the following
situation. If you combine an uncut diamond (land), a diamond
cutter (labor), and a diamond-cutting machine (capital), you end
up with a highly valued gem.
Capital also increases productivitythe ability to produce productivity: the amount of out-
greater quantities of goods and services in better and faster ways. put (goods and services) that
results from a given level of
Consider how much faster a mechanical reapera capital good inputs (land, labor, capital) Meeting Lesson
can harvest grain than a person clearing the field with a scythe. Objectives
Entrepreneurship The fourth factor of production is Assign Section 1 Assessment as
entrepreneurship. This refers to the ability of individuals to start entrepreneurship: ability of risk-
homework or an in-class activity.
new businesses, to introduce new products and processes, and to taking individuals to develop new Use Interactive Tutor Self-
products and start new busi-
improve management techniques. Entrepreneurship involves ini- nesses in order to make profits Assessment Software to review
tiative and willingness to take risks in order to reap profits. Section 1.
Entrepreneurs must also incur the costs of failed efforts. About
30 percent of new business enterprises fail. Of the 70 percent
that do survive, only a few become wildly successful businesses Section Quiz 11
such as Microsoft, The Limited, or Blockbuster Video. Name Date Class
1, 1
Technology Some economists add technology to the list of fac- T HE BASIC PROBLEM IN ECONOMICS SCORE
tors of production. In the past, technology included any use of technology: advance in Matching: Place a letter from Column B in the blank in Column A. (10 points each)
A B
land, labor, and capital that produced goods and services more knowledge leading to new and 1. economics a. human effort directed toward producing goods and
efficiently. For example, a computer keyboard was a technological better ways of producing them 3. goods
b.
c.
previously manufactured goods used to make other
goods and services
the study of how individuals and societies make
4. capital choices about ways to use scarce resources to fulfill
advance over the typewriter. 5. technology
d.
their needs and wants
advance in knowledge leading to new and improved
goods and services and better ways of producing
them
e. tangible objects that can satisfy peoples wants
Multiple Choice: In the blank at the left, write the letter of the choice that best com-
pletes the statement or answers the question. (10 points each)
6. The need to make choices arises because
D Entrepreneurship a. some things are not limited.
c. everything that exists is limited.
b. shortages are a constant situation.
d. people need to share their resources.
C Capital
Capital goods, such as these robots,
are unique in that they are the result
of previous manufacturing.
7
7
CHAPTER 1
SECTION
SECTION 1,
1, Pages
Pages 38
38
Economic Connection to... Technology
Technology Saves You a Trip to the Store
Economic Connection
to... Technology O nly a few years ago, computers were
as big as refrigerators. Now, Frigidaire
Home Products has unveiled a fridge that
even a jack for an Internet connection. After
emptying a carton of milk, you could swipe
the carton past the bar code scanner, tap a
contains a computer. The computer has a couple of buttons on the screen, and the
Smart labels may one day,
touch-screen monitor and a bar code scan- fridge would order replacements from an
replace the bar codes that you
ner mounted on the freezer door. Theres online grocery store.
see on items you buy at the store.
These labels contain a computer
chip, which can carry a wealth of
information. And new data can be
Today, technology usually describes the use of science to
added even after the label has
develop new products and new methods for producing and
been attached to a package. Also, distributing goods and services. Without satellite technology,
because the chip communicates for example, it would be impossible for you to see real-time
by radio waves, the label does not events happening on the other side of the world. Without
have to be held directly in front of Internet technology, you could not
a scanner to be read. The radio e-mail a friend 8,000 miles away
waves can even penetrate dirt or for the price of a local phone call. Practice and assess
other grime that might cover the key skills with
Skillbuilder Interactive
label. The one disadvantage to Workbook, Level 2.
this new technology is cost
about 30 per label.
ECON: 26A, 26D
1
Reading Essentials and Understanding Key Terms Factor of Production Example 1 Example 2
Study Guide 11
1. Define economics, scarcity, factors of produc-
Name Date Class
tion, land, labor, goods, services, capital, pro-
1, 1 ductivity, entrepreneurship, technology.
For use with textbook pages 38
1. All definitions can be found in the Glossary. Capitalassembly lines, factories, wrenches,
2. Needs are basic to survival. Wants are things etc.; Entrepreneurshipmanagers, business
other than these basic needs. owners, etc.
3. Scarcity: there are not enough resources to 5. Examples should explain how a capital good
satisfy everyones wants; Choice: everything has improved students productivity.
that exists is limited. 6. Answers should reflect an entrepreneur and
4. Landwater, fish, mineral deposits, etc.; the contributions that he or she brought to
Laborfactory worker, painter, doctor, etc.; society.
8
Critical
Critical Thinking Skills Thinking Skills
As you read, fill in details little cakes could sell year-round if the company came 9
under the proper category up with something to replace the strawberry cream S EQUENCING AND CATEGORIZING INFORMATION
on the chart. placed inside. He mixed up a banana-flavored Sequencing involves placing facts in the order in which they occurred. Categorizing involves
organizing information into groups of related facts and ideas. Both actions help you deal with
large quantities of information in a manageable way.
crme and figured out a way to inject it into the Directions: Read the following paragraphs and create a timeline that correctly sequences the events
described. Then on a separate sheet of paper, categorize the information in the paragraphs into events that
occurred before the euro was introduced and events that will occur after the euro is introduced.
The changes brought about by the adoption of the new European currency, are not immediately obvious to the public.
The old national coins and notes will continue to be legal tender until July 1, 2002. On that date, the euro will go into
effect and be accepted as currency in 11 Western European countries. At that point in time, all countries adopting the
1. How can the facts here be organized sequentially? euro must start to withdraw their old coins and notes from the market and issue euro coins and notes to the public.
After July 1 of that year, the old coins will no longer be accepted, although banks will continue to exchange national
money for euros.
9
Pencils An International Product As youve learned, the land factor of
production includes natural resources. The natural resources that make up a pencil come from all over
Hold up a pencil and tell stu-
the world. So a pencilyes, the simple writing tool you hold in your handis an international product.
dents the following points:
Americans use about 2.8 billion
pencils every year.
The average pencil can draw a Manufacturers
line 35 miles long or write The Eberhard Faber Division makes its
about 45,000 words. pencils in Lewisburg, Tennessee. The com-
Then point out that in this fea- pany produces almost a billion pencils
ture, students will discover that this every year. The J.R. Moon Pencil Company
is also located in Lewisburg.
simple writing tool is a little more
complex than they think.
The Lead
The lead in a pencil is not really lead at all.
Before students read this feature, Its a mixture of graphite and clay. The best
ask them to identify the materials graphite comes from Sri Lanka, Madagascar,
that are used to make pencils. List and Mexico. Many pencil makers prefer the
student responses on the board. graphite from Mexico because it makes the
When they think they have named blackest marks. Clay comes from Germany
all the materials, draw a line under and Georgia.
the list. Then have students identify The Casing
the countries of origin of these pen- The casing (material around the lead) of
cil components. List the appropri- most wooden pencils is made from incense
ate country next to each pencil cedar. Most of this cedar comes from the
component. Ask students to copy High Sierras in California, but some of it
these lists into their notebooks. As comes from Oregon and Washington.
they read the feature, ask students
to add to or subtract from these
original lists. ECON: 12B, 23A
Wax
Wax from Brazil coats the lead and soaks
into the wood. The wax on the lead helps the
pencil write more smoothly. Wax in the wood
makes the wood easier to run through the
The island nation of Sri Lanka, machines at the factory and also makes the
located just off the southeastern finished pencil easier for you to sharpen.
coast of India, is the worlds lead-
ing producer of graphite. 10
ECON: 12B
10
Have students answer the
Thinking Globally questions.
Yellow Pencils
Pencils were first painted yellow to
honor China, where the best graphite
came from. In China, yellow is a color of
royalty and respect.
Mention that the pencil is not
the only everyday item that pro-
vides an illustration of the global
economy. Encourage students to
The Eraser research the origins of the materials
Rubber and pumice are the key ingredients of used in another everyday itemgym
erasers. Pumice is the part that actually
shoes, for example. ECON: 12B, 23A
erasesthe rubber just holds it together. The
pumice comes from Italy, and the rubber
comes from Malaysia.
Economic Connection
to... Literature
American author John
Steinbeck, who wrote Grapes of
Wraththe classic study of life in
the United States during the
Great Depressionused as many
as 60 pencils a day.
11
CHAPTER 1
SECTION
SECTION 2,
2, Pages
Pages 1216
1216
2
READERS GUIDE
Overview Terms to Know
trade-off
Section 2 explains how the con- opportunity cost BUSINESS WEEK, FEBRUARY 15, 1999
cept of trade-offs is related to oppor- production possibilities curve If education is the key to Americas future
tunity costs and the production
Reading Objectives and the well-being of its individual
possibilities curve. ECON: 5A-B
1. How are trade-offs and citizens, the nations youthand
opportunity costs related? particularly young females
BELLRINGER 2. How can societys trade- seem to have gotten the right
Motivational Activity offs be shown on a produc- message. Over 70% of
tion possibilities curve?
female high-school grads are
Project Daily Focus enrolled in college, far more
Transparency 2 and have than the 63.5% of their male
students answer the questions. counterparts who did so.
This activity is also available
as a blackline master.
2
A s you learned in Section 1, scarcity forces people to make
choices about how they will use their resources. In this
1. Students can spend their time working after school or studying school assignments.
2. By working, a student gains income. By studying, a student may gain better grades.
C HOICES
be long-lasting. For example, you may go to college or work full-
away from studying, the student may receive lower grades.
Trade-Offs
$100
5
D
$80
4
D
$60
3
Various
Combinations
C
good or service for another. If you choose to buy a DVD player,
$40
2
B
you are exchanging your money for the right to own the player.
Copyright by The McGraw-Hill Companies, Inc.
1
$20
A
$0/A+
trade-off: sacrificing one good or Exchanging one thing for the use of another is called a trade-off.
0
service to purchase or produce Individuals, families, businesses, and societies are forced to
1 2 3 4
Hours spent studying
5 6 7
another
1. According to the graph, in what two ways can students spend
make trade-offs every time they use their resources in one way
their time?
2. How would students benefit from spending time on each of these
and not another. Figure 1.4 shows a trade-off common to grow-
activities? How would they lose?
Daily Focus Transparencies
ing communities.
12
CHAPTER 1
1.4 SECTION
SECTION 2,
2, Pages
Pages 1216
1216
value of the next best alternative that lievable levels. In fact, around 1610, a single tulip bulb could be given as the dowry for a
bride. What do you think the groom might have had to give up in order to offer a tulip bulb
in 1610? What do you think the trade-off would be today?
offs when you studyconnecting to your B. Trade-offs involve opportunity costs, or choosing one alternative means you lose the
cost of your studying economics for Basin an area equal to 5,000 soccer fields is being
one hour. destroyed every day. Farmers burn the forests to gain
A good way to think about opportu- farmland for other profitable crops. Loggers cut and
nity cost is to realize that when you
export the fine hardwoods for a profit. And people
make a trade-off (and you always make
have penetrated the forests to strip the Amazon of its Answer: Answers may vary. Most
trade-offs), you lose. What do you lose?
curative and medicinal plants. students probably will suggest that
You lose the ability to engage in your
next highest valued alternative, as What are the trade-offs for the future? Many scien- going to college instead of taking a
shown in Figure 1.5 on page 14. In eco- tists believe the destruction of the forest will speed up job immediately after graduating
nomics, therefore, opportunity cost is global warming. Rain forests supply one-fifth of the from high school may affect future
always an opportunity that is given up. worlds oxygen supply, as well as trap poisonous car- earning potential.
bon compounds. If the area is destroyed, its untold
Considering Opportunity Costs medicinal secrets also will be lost forever.
Being aware of trade-offs and their
resulting opportunity costs is vital in
What Is Economics? 13
13
CHAPTER 1 1.5
SECTION
SECTION 2,
2, Pages
Pages 1216
1216
Directions: Use the information in your text book to answer the questions.
1. What is a trade-off?
Production Possibilities Curve
2. What kinds of trade-offs do you make as a student? Obviously, many businesses produce more than one type of
3. What does an opportunity cost cause a person to lose? product. An automobile company, for example, may manufacture
4. What is important to know before one makes a decision related to their available resources? several makes of cars per plant in a given year. Does this mean
Production Possibilities Curve
that the company makes no trade-offs? No, what this means is
5. What is a production possibilities curve?
that the company produces combinations of goodswhich still
results in an opportunity cost.
production possibilities curve: Economists use a model called the production possibilities
Project Economic Concepts graph showing the maximum curve to show the maximum combinations of goods and services
combinations of goods and ser-
Transparency 2 and have students vices that can be produced from a that can be produced from a fixed amount of resources in a given
discuss the accompanying questions. fixed amount of resources in a period of time. This curve can help people and businesses deter-
given period of time
mine how much of each item to produce, thus revealing the
trade-offs and opportunity costs involved in each decision.
Imagine that you run a jewelry-making business. Working
20 hours a week, you have enough resources to make either
10 bracelets or 5 pairs of earrings. If you want to make some
LESSON 1: OPPORTUNITY COSTS of both, Figure 1.6 shows your production possibilities.
Have students complete the
Economics Lab and Math The Classic Example The classic example for explain-
Practice sections of the lesson on ing production possibilities in economics is the trade-off
opportunity costs. Students will between military defense and civil-
ian goods, sometimes
determine whether firms have an
referred to as guns versus
absolute advantage or a compara-
butter. The extremes for a
tive advantage in producing certain
goods. Based on this information,
14 CHAPTER 1
students will decide which goods
the firms should produce.
Supplied in both CD-ROM and
disk formats.
Cooperative Learning
Organize students into small groups to search through recent newspapers and maga-
zines to find articles that discuss economic decisions. Ask groups to list these economic
decisions. Then, for each decision, have group members indicate whether an individual or
group (a corporation or government, for example) made the decision, the opportunity costs
of the decision, and the economic benefits expected from each decision. Call on groups to
present their findings to the class in an illustrated report. BLOCK SCHEDULING
ECON: 2B, 5A-B, 15A, 23A, 23D, 24C-D
14
CHAPTER 1
nation would be using all its resources to produce only one or
SECTION
SECTION 2,
2, Pages
Pages 1216
1216
the other.
Look at Figure 1.7 on page 16. Point A on the graph represents
all resources being used to produce only guns (military defense).
Point E represents the other extremeall resources being used to Independent
produce only butter (civilian goods). The amount of military goods
given up in the year is the opportunity cost for increasing civilian
Practice
goods production. Members of the federal government determine L2 Creating Cartoons Have stu-
where on the curve the nation will be. dents create cartoons illustrating the
The real world and our graphs are not always quite the same, concept of opportunity cost. Call on
however. In the real world, it takes time to move from point A to volunteers to display and explain
point B. The important point is that by using a production possi- their cartoons. ELL BLOCK
bilities curve, a nation, business, or individual can decide how SCHEDULING ECON: 5A-B, 24D
best to use its resources.
FIGURE 1.6 Production Possibilities for Jewelry The curve here represents the Meeting Lesson
production possibilities between bracelets and pairs of earrings during a 20-hour Objectives
workweek. Note that if you make 10 bracelets (point A on
Assign Section 2 Assessment as
the curve), you have no resources or time to make earrings. If you make only
6 bracelets (point B on the curve), you have enough resources and time to also
homework or an in-class activity.
make 2 pairs of earrings. Therefore, the opportunity cost of making 2 pairs of Use Interactive Tutor Self-
earrings is the 4 bracelets not made. Although you are making both bracelets Assessment Software to review
and earrings, youand businesses and nationscannot produce more of one Section 2.
thing without giving up something else.
15
CHAPTER 1
SECTION
SECTION 2,
2, Pages
Pages 1216
1216 The Classic Example 1.7
A Production Possibilities
8 You must give up this amount
of military goods . . . Military Goods Versus
Section Quiz 12 B Civilian Goods Nations produce
Multiple Choice: In the blank at the left, write the letter of the choice that best com-
giving up some military goods (repre-
pletes the statement or answers the question. (10 points each)
2
6. All economic choices involve
a. trade-offs. b. shortages.
sented by the vertical distance from
c. destruction of resources. d. tax dollars.
point A to point x).
7. What trade-off is involved when you buy a CD?
a. exchanging time for money b. exchanging money for goods 1
c. exchanging one service for another d. exchanging goods for services
y z E
1 2 3 4 5 6 7 8 9 10
Reteach Civilian Goods (in $ billions)
Have students write five ques- Practice and assess
tions for each of the two subsections key skills with
of Section 2. Pair students and have Skillbuilder Interactive
Workbook, Level 2.
partners use their questions to quiz
each other on the section content.
ECON: 23A 2
Reading Essentials and
Study Guide 12
Name Date Class Understanding Key Terms Action Result
1, 2 1. Define trade-off, opportunity cost, production 1.
For use with textbook pages 1216
possibilities curve. 2.
T RADE-OFFS
KEY TERMS
trade-off Sacrificing one good or service to purchase or produce another (page 12)
opportunity cost The value of the second-best choice that is given up when the first choice is chosen
Reviewing Objectives
(page 13)
production possibilities curve A graph that shows the greatest combination of goods and services that
can be produced from a specific amount of resources in a set period of time (page 14)
2. How are trade-offs and opportunity costs Economic Concepts
related? 4. Opportunity Cost What is the opportunity
DRAWING FROM EXPERIENCE
Suppose that you want something very much but you do not have enough money to buy it. What 3. Graphic Organizer Create a diagram like the cost of going to a university for four years after
would you do to satisfy your desire for this item? Would you save money by packing your lunch
every day instead of buying it at school? Would you get a part-time job to earn extra money? one in the next column to identify the production high school instead of working?
Would you sell one of your possessions to raise the money you need? What sacrifices are you will-
ing to make to satisfy your want?
This section focuses on the costs of the choices that people make by examining what economists
possibilities of guns and butter using the follow-
call trade-offs and opportunity costs.
ing actions: Critical Thinking Activity
ORGANIZING YOUR THOUGHTS
Use the diagram below to help you take notes as you read the summaries that follow. Think
b t th diff b t t it t d t d ff
100% guns produced
5. Synthesizing Information Build your
70% butter produced
own production possibilities curve with
40% guns produced Hours Spent Watching TV on the horizontal
25% butter produced axis and Hours Spent Studying Economics
on the vertical axis. Write a caption explain-
ing the opportunity cost of each activity.
Have students explain how inter-
preting a production possibilities
curve enables a business to use its 16 CHAPTER 1
1. All definitions can be found in the Glossary. 4. the potential earnings from having had a job
2. Every trade-off involves an opportunity cost. 5. Students production possibilities curves will
3. 100% guns produced No butter produced; vary.
70% butter produced 30% guns produced;
40% guns produced 60% butter produced;
25% butter produced 75% guns produced
16
SPOTLIGHT
17
CHAPTER 1
SECTION
SECTION 3,
3, Pages
Pages 1823
1823
3
Overview
Section 3 describes and explains
the use of economic models by READERS GUIDE
economists. Terms to Know
microeconomics
macroeconomics BUSINESS WEEK, FEBRUARY 15, 1999
BELLRINGER economy Are Americans in the grip of a luxury fever? It would
Motivational Activity economic model
seem so. The $5,000-a-night suites at Aspens Little
hypothesis
Nell hotel are booked up months in advance, as are all
Project Daily Focus
Reading Objectives 84 spots on World Tours $38,000-a-head round-
Transparency 3 and have
1. How do economists use the-world excursions. Yacht mak-
students answer the questions. models to study ers are so backlogged that
This activity is also available the real world?
used boats sell for close to
as a blackline master. 2. Why are there
their original prices. Vacation
different schools
Daily Focus Transparency 3 of economic houses are booming, as is
thought? everything from cosmetic
surgery to expensive cigars
3
and wines.
1. As the price of movie videos goes up, the amount producers are willing to supply
also goes up. 2. As the price of movie videos goes up, the amount consumers will
E CONOMIC MODELS
But are Americans happy?
$20
Supply
$18
Answers
A
$16
Price per movie video
and firms
leave value judgments up to other social scientists.
Daily Focus Transparencies Another thing to keep in mind as you read this textbook is
macroeconomics: the branch of that economics is divided into two parts. Microeconomics is
economic theory dealing with the the branch of economic theory that deals with behavior and
READERS GUIDE economy as a whole and decision
making by large units such as decision making by small units such as individuals and firms.
governments Macroeconomics is that branch of economic theory dealing
Answers to the Reading Objectives
questions are on page 23. 18 CHAPTER 1
Preteaching Vocabulary
Have students show how the
Terms to Know are related by
using them together in sentences. SECTION 3 RESOURCE MANAGER
Call on volunteers to share their
sentences with the rest of the class. Reproducible Masters Multimedia
ECON: 24A Reproducible Lesson Plan 13 Daily Focus Transparency 3
Vocabulary PuzzleMaker Reading Essentials and Study Guide 13 Vocabulary PuzzleMaker CD-ROM
Guided Reading Activity 13 Interactive Tutor Self-Assessment Software
Section Quiz 13 ExamView Pro Testmaker
Daily Focus Activity 3 MindJogger Videoquiz
Daily Lecture Notes 13 Presentation Plus!
18
CHAPTER 1
with the economy as a whole and decision
SECTION
SECTION 3,
3, Pages
Pages 1823
1823
making by large units such as governments.
PAGES 1922
ness, or other economic behavior. The pro- I. Economic Models
A. Economic models are theories economists use that are simplified representations of the
duction possibilities curve that you learned about in Section 2 economy: the production and real world.
B. Models show how people behave economically.
is an economic model that reveals opportunity cost. The most distribution of goods and services C. When using a model, assume that some factors remain constant.
in a society D. When creating a model, show basic factors, not every detail.
common economic model is a line graph explaining how E. Testing models verifies how accurately the models represent reality under certain
conditions.
F. Models may not always be accurate due to the inability to predict human behavior.
PAGES 2223
II. Schools of Economic Thought
A. Economists are influenced by personal opinions, beliefs, and the government under
which they live.
B. This leads to different economic theories.
C. Different schools of thought can have an impact on laws and government policies.
turn
1.8
Help Wanted Economic models are developed to
help solve problems such as teenage unemployment.
What is the purpose of economic models?
Answer: to show visual representa-
tions of consumer, business, or
What Is Economics? 19 other economic behavior
19
CHAPTER 1
consumers react to changes in the prices of goods and services.
SECTION
SECTION 3,
3, Pages
Pages 1823
1823
Youll learn about this model in Chapter 7.
Economic models assume that some factors remain constant.
hypothesis: an assumption
involving two or more variables In studying the production possibilities curve for making jewelry
that must be tested for validity in Section 2, for example, we assumed that the price of inputs
(beads, wire, and so on) would not increase.
We also assumed that inclement weather
Discuss the content of would not close schools for a day, which
Figure 1.9 with students. Then FIGURE 1.9 would have enabled you to work more than
ask students to recast this infor- 20 hours a week on jewelry.
mation in the form of a flow Why are these constant-factor assump-
chart. ECON: 23A, 23F Using a Hypothesis tions important? Economists realize that, in
the real world, several things may be chang-
The list below reviews the steps involved in ing at once. Using a model holds everything
making and testing hypotheses. In working with steady except the variables assumed to be
Guided Reading Activity 13
models, economists use these same steps. related. In the same way that a map does not
Name Date Class
show every alley and building in a given
1-3
1. Define the problem.
location, economic models do not record
For Use with textbook pages 1823
2. From the possible alternatives, state a hypothe- every detail and relationship that exists
W HAT DO ECONOMISTS DO?
sis that appears to offer the best solution to a about a problem to be studied. A model will
OUTLINING
Directions: Locate the heading in your textbook. Then use the information under the heading to help you
write each answer. Use another sheet of paper if necessary.
problem or explanation of an event. show only the basic factors needed to ana-
I. IntroductionDescribe the two large fields into which economics is divided.
3. Gather data to test the hypothesis. Besides lyze the problem at hand.
II. Economic ModelsWhat is the purpose of an economic model?
3. What do economic models assume? 4. Evaluate the data and discard any that are not they help us analyze the way the real world
B. Creating a Model relevant, or related to the immediate situation, works. An economist begins with some idea
1. In what way are models helpful to economists?
2. What does an economist develop in order to test his or her theory or model?
or that are not based on fact. about the way things work, then collects
facts and discards those that are not rele-
Copyright by The McGraw-Hill Companies, Inc.
C. Testing a ModelHow does testing models help economists test their hypotheses?
5. Make sure there are enough data to test the vant. Lets assume that an economist wants
D. Applying Models to Real LifeWhy is it difficult for economists to apply the results of economic models?
hypothesis thoroughly.
II. Schools of Economic Thought to find out why teenage unemployment rises
A. IntroductionWhy do economists disagree over economic theories?
20
CHAPTER 1
conditions. Suppose an economist has developed the model
SECTION
SECTION 3,
3, Pages
Pages 1823
1823
shown in Graph A of Figure 1.10. The economist would collect
data on the amount of teenage unemployment every year for the
last 30 years. He or she would also gather 30 years of information
on federal legislation that increased the legal minimum wage paid
to teenagers.
The economist can be fairly satisfied with the model if teenage
unemployment rose every time the minimum wage rate increased. The area of economics that uses
But suppose that the data instead resulted in Graph B of Figure mathematical models to analyze,
1.10, which does not show a relationship between teenage interpret, and predict economic
unemployment and increases in the legal minimum wage. The behavior is known as econometrics.
economist then will have to develop another model to explain Economists Ragnar Frisch of
changes in teenage unemployment. Norway and Jan Tinbergen of
Holland developed this approach
Applying Models to Real Life Much of the work of econo- in the 1930s. They won the 1969
mists involves predicting how people will react in a particular sit- Nobel Prize in economics for their
uation. Individual human behavior is not always predictable, groundbreaking work.
though. As a result, an economists predictive model may not ECON: 19A, 24A
apply under different conditions.
Percent of Teenagers
30 30
Unemployed
Unemployed
25 25
20 20 As students review the infor-
mation in Figure 1.10, point out
15 15
that whenever an increase in the
10 10 minimum wage is debated, a
5 5 major argument against an
increase is that it will cause
$1 $2 $3 $4 $5 $1 $2 $3 $4 $5 unemployment. ECON: 15A-B
Hourly Minimum Wage Rate Hourly Minimum Wage Rate
What Is Economics? 21
21
CHAPTER 1
For example, some economists believe
SECTION
SECTION 3,
3, Pages
Pages 1823
1823
that to stimulate the economy, taxes should
be cut and government spending increased.
Cutting taxes, these economists believe,
Student Web Activity Visit the Economics may put more income into consumers
Today and Tomorrow Web site at tx.ett.glencoe.com
pockets, which will increase personal
and click on Chapter 1 Student Web
spending and increase total production.
Activities to learn about famous economists and
See the Web Activity Lesson their contributions.
However, some peoples fears concerning
possible higher taxes in the future might
tx.ett.glencoe.com for an
Plan at ett.glencoe.com
cause them to save the extra income rather
introduction, lesson description,
than spend it. As this example illustrates,
and answers to the Student Web
economists cannot take into account all of the factors that may
Activity for this chapter.
influence peoples behavior.
1, 3
increased unemployment and
inflation. Other influential
W HAT DO ECONOMISTS DO? SCORE
Matching: Place a letter from Column B in the blank in Column A. (10 points each)
economists have proposed
A B that the federal government
1. economy a. an assumption involving two or more variables that
2. economic model
b.
must be tested for validity
the production and distribution of goods and
services in a society
should intervene in the econ-
3. hypothesis
4. constant factors
c.
d.
the beliefs or characteristics that a person or group
considers important
a theory or simplified representation that helps
omy to reduce unemploy-
5. values
e.
explain and predict economic behavior in the real
world
everything in an economic model except the
ment and prevent inflation.
variables being analyzed
Multiple Choice: In the blank at the left, write the letter of the choice that best com-
pletes the statement of answers the question. (10 points each)
6. The first step in creating an economic model is to
a. evaluate the data. b. form a generalization.
c. define the problem. d. state a hypothesis.
7. Economic models are useful because they
a. show the way people react to changes in the economy.
b. provide every detail about a problem to be studied.
1.11
c. judge the value of economic events.
d. make testing hypotheses unnecessary.
Copyright by The McGraw-Hill Companies, Inc.
8. Why cant economic models judge whether policies are good or bad?
a. Models are not good enough.
c. Models are not based on fact.
b. Judgments depend on values.
d. Economists do not test their hypotheses. Economic Information
9. Different schools of economic thought exist because
a. economics deals with values.
c. personal beliefs influence how economists
b. political leaders determine economic theories.
d. economists evaluate different kinds of data.
Economists analyze events and
apply facts to theories.
22
Section Quiz 3
22
CHAPTER 1
Values and Economics Learning about economics will help SECTION
SECTION 3,
3, Pages
Pages 1823
1823
you predict what may happen if certain events occur or certain
policies are followed. But economics will not tell you whether the
result will be good or bad. Judgments about results depend on a
persons values. Reteach
Values are the beliefs or characteristics that a person or group Have students write two brief
considers important, such as religious freedom, equal opportu-
paragraphs summarizing the main
nity, individual initiative, freedom from want, and so on. Even
ideas in each of the two main sec-
having the same values does not mean that people will agree
tion subheads. Make sure to tell stu-
about solutions to problems, strategies, or interpretation of data,
dents to use proper grammar,
however.
For example, those in favor of decreasing teenage unemploy- punctuation, sentence structure,
ment in order to bring about economic opportunity may disagree and correct spelling. ECON: 23A,
about the best way to solve this problem. If you were a legislator, 24B, 24D
you might show your commitment to this value by introducing a
Reading Essentials and
bill to decrease teenage unemployment. The economists who help Study Guide 13
you research the causes of teenage unemployment will tell you,
Name Date Class
Remember, however, that the science of economics is not used W HAT DO ECONOMISTS DO?
only inform us as to likely short-term and long-term outcomes society (page 18)
economic model A simplified representation that helps explain and predict economic behavior in the real
world (page 19)
hypothesis An educated guess or prediction that is based on known facts and which must be tested to
READ TO LEARN
Introduction (page 18)
Economics is a social science concerned with how societies use their scarce resources. However,
Understanding Key Terms 3. Why are there different schools of economic economists do not make value judgements.
Idea
Critical Thinking Activity Lead students in a discussion of
Test Hypothesis 5. Distinguishing Fact From Opinion the following question: How can an
Write three headlines about the economy understanding of basic economic
that reveal a value judgment. Then rewrite
the headlines to omit the value judgment.
principles help people become
more effective citizens? ECON: 23A,
23D
What Is Economics? 23
1. All definitions can be found in the Glossary. 4. changes in employment among senior citizens
and changes in unemployment levels among
2. Idea Gather Data Evaluate Data teenagers
Draw Conclusion Test Hypothesis 5. Newspaper headlines will vary.
3. Economists personal opinions and beliefs may Student Edition TEKS
influence how they view facts and fit them to Page 22: 15A, 17A, 19A
theories. The government under which econo-
mists live also shapes how they view the world.
Page 23: 19A, 21A, 23A-B, 23D,
23F, 24A, 24D
23
23
Background
During his studies at Harvard
University and the New School for
Social Research, Robert Heilbroner
Robert L. Heilbroner
became fascinated with the eco- ECONOMIST (1919)
nomic theories of Adam Smith, Karl
Marx, John Stuart Mill, and other
disagrees with the perception
classical economists. This fascina-
tion led him to write The Worldly
Philosophers. When the book was
R obert L. Heilbroners book
The Worldly Philosophers
gives a unique and insightful
that the work of economists is
dull and boring:
first published in 1953, sales were Attended Harvard look into the lives and works of
slow. Over time, however, it became
a mainstay of college economics
University and the the great economists of the past. . . . A man who thinks that
economics is only a matter for pro-
New School for In his introduction, Heilbroner
courses. By the late 1990s, sales Social Research in fessors forgets that this is the science
explains the importance of these
had passed the two million mark. New York City that has sent men to the barri-
great economists to history:
Heilbroners success as an author Has taught at the
cades. . . . No, the great economists
lies in his ability to convey to read-
ers his feelings about economics
New School for
Social Research
By all rules of schoolboy his-
tory books, they were nonentities:
pursued an inquiry as excitingand
dangerousas any the world has
that it is a dynamic and exciting since 1972 they commanded no armies, sent ever known. . . . The notions of
subject. ECON: 19A Published no men to their deaths, ruled no the great economists were world-
The Worldly empires, took little part in history- shaking, and their mistakes nothing
Philosophers (1953),
The Future as
making decisions. . . . Yet what
they did was more decisive for his-
short of calamitous.
History (1960), Checking for Understanding
Visions of the tory than many acts of statesmen
1. Why is it important to study the great
Call on volunteers to read aloud Future (1995), and who basked in brighter glory, often
economists of the past?
the quoted excerpts from The The Crisis of Vision more profoundly disturbing than
Worldly Philosophers. Then have stu- in Modern the shuttling of armies back and 2. What impact have economists made
dents paraphrase each excerpt to Economic Thought in the world? Explain your answer.
forth across frontiers, more power-
(1996)
gain a better understanding of ful for good and bad than the
Heilbroners ideas. Finally, ask stu- edicts of kings and legislatures. It
dents to complete the Checking for was this: they shaped and swayed
Understanding questions.
Interested students may wish to
mens minds.
review Heilbroners book Teachings Heilbroner expresses his
from the Worldly Philosophy (1996), belief that economists have a
a collection of readings from the major impact on the world. He
worldly philosophers themselves.
ECON: 19A, 23A
24
24
CHAPTER 1
CHAPTER
1
ECONOMICS
& YOU
What Is Economics?
Economics Journal
Opportunity Cost Have students start an Economics Portfolio in which they store the
Economics Journal writing activities for this and subsequent chapters. Ask students to
keep track of all the economic decisions they make during a set time periodone week,
perhaps. Remind students that they should record the money they spend, the items they
purchase, and the choices they make. Also suggest that they note the reasons for these Student Edition TEKS
various choices. Direct students to complete their journal entries by writing a brief explana- Page 24: 19A, 23A, 23D
tion of how their growing knowledge of economics helped them become better decision Page 25: 4A-B, 5A-B, 15A, 19A,
makers. ECON: 1B, 4B, 5A, 23A, 23D, 25B 24A, 25A
25
CHAPTER 1
Assessment and Activities 1
26
CHAPTER 1
3. Summarizing Information Why will study- Reviewing Skills
ing economics not tell you whether a pos- Assessment and Activities
sible solution to a problem is either good Sequencing and Categorizing Information
or bad? In this chapter you learned that some econo-
mists add technology as a fifth factor of
production. Technology, as you recall, is an
Applying Economic
Applying Economic advance in knowledge leading to new and Concepts
Concepts improved goods and services and better ways Answers will vary. Students
of producing them. This includes any use of should make sure that the opportu-
Trade-Offs and Opportunity Costs Because land, labor, capital, and entrepreneurship that nity cost includes only the next-
your time is scarce, you are constantly facing produces goods and services more efficiently. highest ranked alternative.
trade-offs. Make a list of the trade-offs you Choose a product or service, and then
have made in choosing how you used your research the technology that went into devel-
time during a one-week period. What activi- oping it. Construct a diagram like the one Cooperative
ties did you choose to do? What were the below that displays in sequential order the
opportunity costs involved in your choices? Learning Project
technology involved in preparing the factors
of production that ultimately create your Students might present their
good or service. Share your diagram with the information in the form of a
Cooperative rest of the class. diagram.
Learning Project
Technological Influences On . . .
Working in groups of four, choose a con-
sumer product such as a DVD player, a pair
Technology Activity
Land Labor Capital Entrepreneurship
of sunglasses, or an automobile. Determine Home page designs will vary.
and list the elements of each of the four fac-
tors of production that went into making that
consumer product. Discuss your lists with Reviewing Skills
the rest of the class. Diagrams will vary.
What Is Economics? 27
27
Focus on Focus on Free Enterprise
Free Enterprise
Amazon.com
Call on students who have made
Curling Up With a Good Book
I
a purchase on the Internet to raise n 1994 30-year-old Jeff Bezos, a
their hands. Ask them why they He finally decided on books because of
made the purchase by e-commerce Princeton summa cum laude graduate, the variety of product (more than a million
rather than through the traditional noticed that this newfangled thing called titles in print), because no single merchan-
approach of going to a store. Then disers dominated the market, and because
the World Wide Web was growing by 2,300
have them identify what they feel computer search engines could be very use-
percent a year. He wanted in by the ful in helping customers find hazily remem-
are the advantages and disadvan-
smartest available route. Methodically, he bered volumes.
tages of e-commerce. List their
Jeff Bezos, founder of Amazon.com, wasnt
responses on the board. Conclude drew up a list of products that could be the first to see that the Internet offered a
by mentioning that this feature pro-
sold on the Internet, including computers, useful way to match up people and books,
vides information on one of the
software, music, videos, and clothing. but he has pushed the concept harder and
leaders in e-commerce faster. Three years after making its first sale,
Amazon.com. ECON: 4B, 23A, 23D, Amazon.com was the third-largest book-
26A-B, 26D seller in the country, selling about $400
million worth of books, music, and videos.
28
Teachers Notes
28
time, nearly any book is only a mouse click qualifies as equity in the traditional sense. It
and a few days away from any reader in the also takes advantage of its medium to allow
country. its customers to post their own book reviews
In a business using the most sophisti- onlinewhich costs nothing, yet bonds its
cated technology, Bezoss whole purpose readers into a community. Have students answer the Free
is to retrieve something that thrived in the Another advantage is that it doesnt have Enterprise in Action questions.
past. I want to transport online bookselling, to order most books from publishers or
he says, back to the days of the small book- wholesalers until a customer actually wants
seller who got to know you very well. them. A bookstore in the real world has to
Once the customer has made his choice, do things the opposite way: It orders a
a premium is put on speed. Customer serv- stack of books and hopes customers will
ice workers at Amazon.com take the orders want them. Remind students that Jeff Bezos
and pass them along to a wholesale book feels that, with Amazon.com, he is
company, which ships the books immedi- Cyber Irony returning to the days of the small
ately. Most books arrive at the customers Only a few years ago, futurists were pre- bookseller, who got to know you
front door only a few days after the order is dicting that the digital age would be the very well. Then point out that
sentso quickly, so painlessly that the death of conventional publishing. Instead, other people suggest that
buyer is supposed to lose interest in going the hottest business on the burgeoning Amazon.com is helping to destroy
to the library or superstore. I abide by the Internet is selling old-fashioned books. the small, independent bookseller.
theory that says in the late 20th century, Adapted from The Washington Post National Have students debate both views.
the scarcest resource is time, Bezos says. Weekly Edition, July 2027, 1998. ECON: 21A, 23A, 23D, 24D
If you can save people money and time,
theyll like that.
Free Enterprise in Action
Virtual Overhead
1. What is the basic concept of online book-
Since Amazon.com is virtual, it doesnt Amazon.com has steadily
selling?
have many of the fixed costs for real estate added to its product line. By 2000,
and employees that real-world bookstores 2. Why does Amazon.com have lower fixed
costs than regular bookstores? as well as books it was selling
do. As a company, Amazon initially owned
greeting cards, CDs and audio-
littleno buildings, no factories, nothing that
tapes, videos, computer software,
toys, electrical appliances, and
home-improvement products.
Amazon.com also offered online
auction services.
29