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    Visual Order

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    pipi
    This document discusses principles of visual organization and perception including figure/ground relationships, similarity, proximity, closure, continuance, translation, rotation, reflection, glide/reflection, and dilation. It also covers different types of balance including symmetric, asymmetric, ambiguous, and neutral balance. The document was completed by Jodiann Brewer for a class on visual communication at the Kansas City Art Institute in September 2012.

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    Visual Order

    Uploaded by

    pipi
    17 views46 pages
    This document discusses principles of visual organization and perception including figure/ground relationships, similarity, proximity, closure, continuance, translation, rotation, reflection, glide/reflection, and dilation. It also covers different types of balance including symmetric, asymmetric, ambiguous, and neutral balance. The document was completed by Jodiann Brewer for a class on visual communication at the Kansas City Art Institute in September 2012.

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    This document discusses principles of visual organization and perception including figure/ground relationships, similarity, proximity, closure, continuance, translation, rotation, reflection, glide/reflection, and dilation. It also covers different types of balance including symmetric, asymmetric, ambiguous, and neutral balance. The document was completed by Jodiann Brewer for a class on visual communication at the Kansas City Art Institute in September 2012.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views46 pages

    Visual Order

    Uploaded by

    pipi
    This document discusses principles of visual organization and perception including figure/ground relationships, similarity, proximity, closure, continuance, translation, rotation, reflection, glide/reflection, and dilation. It also covers different types of balance including symmetric, asymmetric, ambiguous, and neutral balance. The document was completed by Jodiann Brewer for a class on visual communication at the Kansas City Art Institute in September 2012.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 46

    VIS

    UAL
    ORD
    ER/
    content
    figure/ground

    similarity

    proximity

    closure

    continuance

    translation

    rotation

    reflection

    glide/reflection

    dilation

    structured space

    symmetric balance

    asymmetric balance

    ambiguous balance

    neutral balance
    figure/ground
    we tend to see figures with similar characteristicseg: shape, color, texture, etc. as belonging together.
    similarity
    groups are formed by similarities in visual appearance.
    proximity
    closer vicinity of graphic forms creates the implication of a unit.
    closure
    The unconscious urge to complete a form or thought that is unfinished.
    continuance
    implications through graphic form that leads the eye in an intended direction (to infinity and beyyyond)
    translation
    a form that is moved to another position but still retaining the same orientation.
    rotation
    a transformation of a form in which the configuration makes a circular motion around a given point without
    reflection
    a transformation of a form in which the direction of one axis is reversed.
    glide/reflection
    a combination of a reflection and a translation.
    dilation
    the ripple in the pond.
    structure 1
    structure 2
    structure 3
    structure 4
    structure 5
    structure 6
    symmetric balance
    compositional balance that displays distinctive proportional qualities over an axis.
    asymmetric balance
    compositional balance that is unequal or irregular over an axis.
    ambiguous balance
    is unclear of any compositional tact.
    neutral balance
    compositional balance that tends to be random and equal.
    jodiann brewer, 21 september 2012
    completed as a requirement for visual communication in the
    graphic design department at the kansas city art institute.
    michael kidwell, assistant professor.

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