Mother Dairy - Market Research
Mother Dairy - Market Research
Mother Dairy - Market Research
Operates 3 brands under the name Mother Dairy (Dairy Products), Safal (Frozen
68% market share for the organized dairy sector in and around Delhi NCR with Amul at 8%,
Major Markets include Delhi NCR, Bangalore, Uttar Pradesh, Haryana, Mumbai, Saurastra
Revenue Breakup
10%
12%
13%
65%
Key Stakeholders
Ramco cloud based ERP for Manufacturing Resource Planning, Quality Module Spanning,
Distribution Management Software by Ubq for complete visibility of ground activities, selling
Mobile App that gives daily offers and coupons which can be redeemed at Mother Dairy and
Safal Outlets
Future Plans
BUSINESS
Increasing product line for healthy foods and F&V. Recently Safal launched honey
Plans to boost sales of high profit margin products like Ghee, Ice Cream, Yogurt etc.
TECHNOLOGY
Real-time mobile alerts and dashboards to factory managers for remote monitoring
PROCUREMENT LEVEL
Meeting seasonal spikes in demand and ability to measure the quality of procured milk at the
source
Complex logic of payments to producers based on fat, solid non-fat (SNF) and quality of
milk received
PRODUCTION LEVEL
production planning based on nonstandard raw material, addressing growing food concerns
from consumers
FAT accounting and effective tracking of FAT loss in the production process
Key Challenges F&V
Meeting seasonal spikes in demand and predicting shelf life of fruits and vegetables
Raw fruits and vegetables generally get damaged due to mishandling at the first mile
Major problem is collecting from small farmers and there is a need to create nodal points
where individual farmers can collect small loads so as to consolidate into viable truck loads
will ensure a timed push of inventory into the city instead of random pull from traders
http://www.cio.in/cio-interview/mix-iot-mobility-and-big-data-will-transform-way-we-function
http://cio.economictimes.indiatimes.com/news/internet-of-things/how-plant-automation-
drives-efficiency-at-mother-dairy/57533208
https://www.tcs.com/tcs-strategic-sourcing-procurement-platform
www.ramco.com/downloads/ECS-Mother-Dairy.pdf
http://www.nccd.gov.in/PDF/Analysis_NDDB_veg_model.pdf
http://cio.economictimes.indiatimes.com/news/case-studies/mother-dairy-deploys-distributor-
management-system-for-its-businesses/52185468
THANK YOU