2007-11: Success With Mobile Devices
2007-11: Success With Mobile Devices
2007-11: Success With Mobile Devices
[84]On
October23ofthesameyear,AppledebutedtheiPodportabledigitalaudioplayer.Theproduct,whichwasfirst
soldonNovember10,2001,wasphenomenallysuccessfulwithover100millionunitssoldwithinsix
years.[85][86]In2003,Apple'siTunesStorewasintroduced.Theserviceofferedonlinemusicdownloadsfor
$0.99asongandintegrationwiththeiPod.TheiTunesstorequicklybecamethemarketleaderinonlinemusic
services,withover5billiondownloadsbyJune19,2008.[87]
AttheWorldwideDevelopersConferencekeynoteaddressonJune6,
2005,JobsannouncedthatApplewouldbeginproducingIntelbased
Maccomputersin2006.[88]OnJanuary10,2006,thenewMacBook
ProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuo
CPU.ByAugust7,2006,ApplemadethetransitiontoIntelchipsfor
theentireMacproductlineoveroneyearsoonerthanannounced.[88]
ThePowerMac,iBookandPowerBookbrandswereretiredduringthe
transitiontheMacPro,MacBook,andMacBookProbecametheir
respectivesuccessors.[89][90]OnApril29,2009,TheWallStreetJournal
reportedthatApplewasbuildingitsownteamofengineerstodesign
TheMacBookPro,Apple'sfirst
laptopwithanIntelmicroprocessor, microchips.[91]ApplealsointroducedBootCampin2006tohelpusers
introducedin2006. installWindowsXPorWindowsVistaontheirIntelMacsalongside
MacOSX.[92]
Apple'ssuccessduringthisperiodwasevidentinitsstockprice.Betweenearly2003and2006,thepriceof
Apple'sstockincreasedmorethantenfold,fromaround$6pershare(splitadjusted)toover$80.InJanuary
2006,Apple'smarketcapsurpassedthatofDell.[93]Nineyearsprior,Dell'sCEOMichaelDellhadsaidthatif
heranApplehewould"shutitdownandgivethemoneybacktotheshareholders."[94]AlthoughApple's
marketshareincomputershadgrown,itremainedfarbehindcompetitorsusingMicrosoftWindows,
accountingforabout8%ofdesktopsandlaptopsintheUS.
Since2001,Apple'sdesignteamhasprogressivelyabandonedtheuseoftranslucentcoloredplasticsfirstused
intheiMacG3.ThisdesignchangebeganwiththetitaniummadePowerBookandwasfollowedbytheiBook's
whitepolycarbonatestructureandtheflatpaneliMac.[95][96]
200711:Successwithmobiledevices
DuringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,
Inc.wouldthereafterbeknownas"AppleInc.",becausethecompanyhadshifteditsemphasisfromcomputers
toconsumerelectronics.[98][99]ThiseventalsosawtheannouncementoftheiPhoneandtheApple
TV.[100][101][102][103]Thefollowingday,Appleshareshit$97.80,analltimehighatthatpoint.InMay,Apple's
sharepricepassedthe$100mark.[104]ApplewouldachievewidespreadsuccesswithitsiPhone,iPodTouch
andiPadproducts,whichintroducedinnovationsinmobilephones,portablemusicplayersandpersonal
computersrespectively.[105]Furthermore,byearly2007,800,000FinalCutProuserswereregistered.[106]
InanarticlepostedonApple'swebsiteonFebruary6,2007,JobswrotethatApplewouldbewillingtosell
musicontheiTunesStorewithoutdigitalrightsmanagement(DRM),therebyallowingtrackstobeplayedon
thirdpartyplayers,ifrecordlabelswouldagreetodropthetechnology.[107]OnApril2,2007,AppleandEMI
jointlyannouncedtheremovalofDRMtechnologyfromEMI'scatalogintheiTunesStore,effectiveinMay
2007.[108]OtherrecordlabelseventuallyfollowedsuitandApplepublishedapressreleaseinJanuary2009to
announcethecorrespondingchangestotheiTunesStore.[109]