T. U. Plastic Industry Company (PVT.) Limited
T. U. Plastic Industry Company (PVT.) Limited
T. U. Plastic Industry Company (PVT.) Limited
) LIMITED
42-KM, Multan Road Lahore – Pakistan.
Ph.# 0092-42-5384210-15. Fax # 0092-42-5384209
INTERNSHIP REPORT
SUBMITTED TO:
SIR, MR. MUSSAFFA BUTT.
SUBMITTED BY:
MR. SAQIB GHAFOOR
CIIT/SP09-MBA-126 (Marketing)/LHR
Acknowledgement
All praises are for Allah almighty that has bestowed upon human being the crown of creation and has
endowed him with knowledge and wisdom. After Allah, is the last prophet Mohammad (P.B.U.H) who
.brought for us revelation and unlimited knowledge and civilized the barbarian human being
I wish to state my heartfelt appreciation and deep gratitude to my respective course instructor and
ingenious teacher Sir. Mussaffa Butt providing me the opportunity to intensely learn the Business
knowledge for the application in practical fields and whose productive suggestions helped me a lot to
prepare and accomplish my Internship report.
Although this report base only my names but numerous people were very important to the
development of this report without the support of them I could never successfully completed this
.report
I am thankful to the staff members of T.U.Plastic Industry Company (pvt) Ltd. Who really cooperated
with me and provide us their complete guidance. They have provided me with valuable information
which helped me a lot in completion of this report. It was relatively a new phenomenon for me, but I
am quite sure that I have learned a lot from this internship. As private organizations are very much
sensitive about their secrecy, even then after taking an understanding, they let me visit the whole
organization as well as production units. I think this is a great achievement for me and I am very
thankful to the company which trusts me as well.
who made possible for me to accommodate in the organization and give me complete guidance and
also give me the required information. My special thanks to MR. SHAHZAD KHAN who made
possible for me to visit and collect the relevant data from the organization.
PREFACE
The pre-requisite of internship program is to make the students of M.B.A, aware of the practical
expertise and to acquaint them with the real management process.
With an intention of grooming the best executives of the future, COMSATS Institute of Information
Technology Lahore has organized a comprehensive internship-training program. All the students
were placed in leading organizations of business arena to gain first hand knowledge and insight into
their management and working. So, when I was given the chance of selecting an organization, I opted
for T. U. PLASTIC INDUSTRY COMPANY (PVT.) LIMITED.
Getting a chance of working in T.U. Plastic industry proved to be very beneficial for me. I think that I
gained comprehensive insight into the working of a Raw Material Manufacturing firms. But nothing
could have been possible without the co-operation and guidance of the officers of T.U. Plastic
Industry.
After the completion of internship program, internship report has been prepared just in accordance
with the practical exposure. In preparing this report, I have put all of my best efforts and tried my level
best to give maximum knowledge. Despite all of my coherent efforts, I do believe that there will always
be a room for improvement in the efforts of learner like me.
SAQIB GHAFOOR
CIIT/SP09-MBA-126/LHR
09th August 2010.
DEDICATION
This Internship Report
is dedicated
to my loving parents and
my
respected teachers
whose efforts
comes to me at this
point and
specially I dedicate
this report to all
8
the industrial
workers, who are the
real source of
combustion to run
the engine of
economic activity in
country like Pakistan,
invest their
days and nights but
find nothing
except few rupees.
Table of Contents
1. Executive Summary.....................................................................................................................................11
2. Introduction..................................................................................................................................................12
2.1 Overview of Organization.....................................................................................................................12
5. History of T.U Plastic Industry...............................................................................................................24
6. Business Operation......................................................................................................................................28
6.1 Organizational Structure........................................................................................................................28
Production Facilities...............................................................................................................................29
Facilities...................................................................................................................................................30
System of Benefits & Facilities for Employees..........................................................................................31
Social Performance Report..........................................................................................................................32
.....................................................................................................................................................................38
SWOT ANALYSIS.....................................................................................................................................38
8.1 SWOT Analysis....................................................................................................................................39
Strengths.................................................................................................................................................39
Weaknesses;............................................................................................................................................40
Opportunities..........................................................................................................................................42
Threats;...................................................................................................................................................43
8.3 Industrial Analysis.................................................................................................................................47
Company Lifecycle.................................................................................................................................47
9
Company Profile
Logo
10
Established In 1993
1. Executive Summary
11
One term that describes P.U Plastic Industry best is constant growth. It is not a biggest
company in Lahore but its gradual growth over the years has been solid and impressive
Actually company don’t need of any kind of marketing and advertising because it has the
customers who purchase raw materials from T.U Plastic industry and distributes to all over the world.
It has a diversified product and market portfolio. T.U Plastic Industry holds a special position in
the Artificial Leather industry in the sense that it provides the largest variety and combination of raw
material to its customer under one roof.
This past half century has seen momentous developments in the world of Leather. For the
leather industry, more important development has been in terms of new standards and specifications,
new materials, and new techniques and technologies of producing high quality leather. P.U Plastic
Industry have consistently overcome these challenges, keeping its products at par with the best in the
world. It is the matter of proud and satisfaction that artificial leather produced in P.U Plastic industry
are top of the shelf items anywhere in the world.
2. Introduction
12
management, marketing & sales volume, organization behavior and as well as the production process
of the artificial leather. I learnt about all the phases of the artificial leather.
T.U Plastic Industry provide all the benefits to it’s employees against the harmful affects of the
leather. Company also tries the best to protect the environment against the affects of the leather.
It was initially engaged as a small unit, which is gradually expended to cover all stages of
artificial leather manufacturing. Now it has increased its capacity to a large scale and now it is one of
the dollars earning company in Lahore. Now it produces a very high quality leather which is very
popular in local market as well as in global market.
Again in 2003, the organization further expended its business at multan road lahore. T.U Plastic
Industry has constructed a new unit there for artificial leather. Now it has become like a full factory
manufacturing all kinds of Artificial Leather. About 430 employees are working in the company in
different departments as salary base and contract base. Organization is equipped with all new
machinery.
T.U Plastic Industry also become a member of Lahore chamber of Commerce and
Industry.
13
14
“T.U PLASTIC INDUSTRY is a consumer driven, design oriented and an Innovative Company, aiming
to work with coherence of renowned global Brands, organizations and entrepreneurs, translating
marketing and business goals into design strategy, novelty and to attain a new product success.”
15
Work ethics:
Attendance
Teamwork
Appearance
Attitude
Productivity
Cooperation
Respect
Character
Communication
17
Corporate Philosophy
Education
Experience
Professionalism
Color
Religion
Race
Ethnic Values
Gender
Cost
Nationality
18
T.U PLASTIC INDUSTRY classified their customers into two categories. the company’s global
customers like INDIA, SRI LANKA & THAILAND companies and others are local customers. Company
follows this category at all.
2.6 Company’s Suppliers.
T.U PLASTIC INDUSTRY also get some kind of chemicals and other goods from some
companies which is used in producing the artificial leather;
Nimir Chemicals Pakistan DOP chemical
AHN Colloids Chemicals (pvt) ltd. DOP chemical
Chaudhery Industry (pvt) ltd. Fabric
Ashiana Cotton Industry Fabric
Gatron Industry Fabric
Nasir Chemical Chemical
First Imrooz Mudarba leather chemical
Oberoi Chemicals leather chemical
Polymer Marketing packing materials
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3. Management Hierarchy
Top Management
As it is a private limited company so, its shareholders is its family member and the ownership is
in between the Family members. The owner is actually own the house of Chief Executive Officer and
below him is the directors who are really very close to the CEO.
These directors are responsible to run their business. Below these directors, each department owns its
head of department who acts as a middle man in between the directors and the mangers. Head of
department usually have most of the knowledge regarding the concerned department however
directors usually own broaden vision and are responsible for strategic maker for the organization.
Middle Management
In this level of Management there are the managers and assistant manager or in some
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cases there are some posting of officers who actually play a role of bridge between the top
level management and the low level management. Middle level management is the
personnel who are actually working for the organization in practical ground. As I have
described earlier that it is highly autocratic organization so middle management usually don’t
have authority to make the decision even of their daily routine task, they have to go for the
head of concerned department or towards the director. Top management usually takes strict
action when ever middle management impose its authority and high plenty has to pay by that
particular individual. Middle management is that part of management which always remains
the victim of job insecurity and any change in the policies of top management can cause
them to loose their job. Might be this is the possible reason that efficiency level as well as
the motivational level at this stage of the employees remain at the edge of extinction.
Introduction to T. U Plastic Limited.
Usually in services department there exist no post of first line manager except in admin
department where some clerical posts are there who are supposed to be the first line
manager. In production level there exist supervisor posts including the general supervisor,
quality supervisor, inspection supervisor etc. People on these posts are responsible to answer
the middle management. Middle management acts as a role of bridge between the top as
well as low level management. Turnover rate at this level is very small and on the average
people work for the organization for 8-10 years.
21
Decision making process in T. U Plastic started from the CEO and directors which is called the
competent authority. After getting the consensus from the directors, CEO issues the order to the
concerned head of department. Head of department in some causes study the feasibility of the
decision (this happens in few cases) if the decision is feasible than HOD put forward this decision to
concerned managers or assistant managers and they implement the decisions and later on the results
are being compared that it give rise to the acquired results or not. Here the one of the major role is
also the unit manger or admin manger which on actual is responsible for the whole unit. It is more
responsible for the
administrative problems in the organization rather than the decision making.
As it is highly bureaucratic organization that’s why decision making power is in few hands,
from the head of department, the decisions got implemented to the concerned managers
and assistant manager from where it proceed further to the implementation on real grounds.
Introduction to T. U Plastic Limited
In few cases it has also some positive aspect as there is centralization of command so the
implementation of decision is not a big problem and people agitate fewer as compared to
those textile mills in which there are decentralized decision making bodies. Beside this
management can make a quick response to the external forces and this may lead to the
flexible decisions.
22
Head of Department
As you can see here in this figure the decision making body at T. U Plastic limited
comprises of the competent bodies in which CEO, Dir and Admin Manager are there to
make the decisions and no other stakeholder is there.
23
In 1977, THAI URETHANE PLASTIC CO. LTD. THAILAND was established by Mr. Nipon
Aswapanyawongse, who had worked in the leather industry for many years. Mr. Nipon
Aswapanyawongse had the idea of producing the artificial leather, he started his new factory. The first
years proved to be very difficult and many hurdles had to be overcome. The competition in the industry
was strong and to break into these barriers seemed to be very difficult.
So the first year THAI URETHANE PLASTIC CO. LTD. THAILAND produced small quantity of
artificial leather per month, Made out of imported materials to produces the artificial leather
manufacturing.
However, this was not what Mr. Nipon wanted. So as an entrepreneur, he started to try different
things, while not forgetting his business. He first found a local manufacturer for artificial leather.
At the same time, a continuous and still ongoing process of improvement and change in the factory
started.
Every operation step was questioned. Mr. Nipon made numerous trips to machine manufacturers all
over the world, to see what was going on in the industries and to implement this in his factory. In the
meantime, he saw a continuous growth of his business by delivering good quality products with shorter
and shorter lead times.
After that he modernized and changed the way of producing the artificial leather completely. He brings
new and more efficient ways to produce the raw material.
After that company works more and more and achieved their targets. After working a long time the
experienced is high and he know all the conditions which are in the way of business.
After him his son and the CEO of our company enter in this line and stand with his father and handle
all the business. He is a young man and get his work very seriously. He knows that the business which
his father started he brings it at the end and get all those targets which his father think.
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After achieving good reputation in Thailand, he think to expand his business and in this way he started
his business in Pakistan. He know that the pakistan sports industry is very outclass and the demand of
paksitani sports is very high, so that he selected the Pakistani industry for his business.
For this purpose Mr. Suchai Aswapanyawongse started his business in Pakistan. He corporated his
company in 1993 in Lahore Pakistan. After completion of all work the company started production in
1997.
At the early stage company setup is small and it produces a small quantity artificial leather. But the
main purpose of the company is to provide best quality products at reasonable prices.
After that Mr. Suchai saw that there is good sale of his raw material and the customer trust on his
products he expand his business and increase his setup. For this purpose he brings new technology
machines from abroad and increase his production.
All this innovations and continuous modifications made it possible for T.U Plastic to be:
♦ it is one of the big company in Lahore which produce the artificial leather at the international
standard.
♦ T. U Plastic Industry has a great setup in Pakistan and used new and modern technology based
machines which fulfill all type of requirements of the customers.
♦ Prices of artificial leather are very much controlled and very reasonable according to international
standard.
13 year of innovation - the past, the present and the future T. U Plastic industry Private Limited
is one of the few companies in Lahore industry that can trace it's history back in 13 years. T.U Plastic
is family owned manufacturing and exporting business concern of P-U Artificial Leather for Soccer
Ball, PVC Artificial Leather for Upholstery, PVC Artificial Leather for Football, PVC Artificial Leather for
Garments etc.
The third generation of the family has entered the field of international trade bringing together the
established business and family values, experience and skills coupled with pertinent business
education, knowledge and expertise. The Past - history of product innovation We would like to take
25
you to the corridors of rich business history of T.U Plastic industry Private Limited and its
management, which has the privilege of creating and introducing new spirit and techniques of doing
the business that became source of guidance in Lahore for small and large scale industries of leather
related goods since 1997 to this day.
27
6. Business Operation
28
Production Facilities
Main Premises of T.U PLASTIC having 15 acre available for manufacturing facilities and 09 acre
constructed area consist of 10 large halls for production purpose with 24/7 backup of electric
generators to fulfill the requirements of anytime delivery production order.
Sub Premises of T.U PLASTIC having 6 acre land out of which 3 acre constructed area consist of 2
large halls with 24/7 backup of electric generator.
Production Capacity
At T.U Plastic Industry company ltd., it believes in using the most advance and state of art
technology available for processing. Its production capacity is;
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Facilities
Employees Facilities
Medical care
Group insurance
Medical allowance
Transportation
Social Security
Medical Facility
Educational facility
Medical leaves
Education allowance
Marriage grant
Death grant
R & D Facilities
T. U Plastic has the broadest and most versatile product range of any kind of artificial leather.
Furthermore, it has always been our goal to maintain full ownership and control of our own product
line. Achieving this without a strong R&D is not possible. Hence the R&D has always constituted as
large part of company, especially, in theoretical and best practices competence.
T.U PLASTIC INDUSTRY has set its own standard to maintain the best quality of the product.
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Annual bonus equivalent to two month’s gross salary is given to each employee.
Each employee is given gratuity equivalent to one month’s salary (last drawn) for each
completed year at the end of employment. In case of death of an employee, gratuity is given to
his legal heirs.
Each employee enjoys the facility of 14 annual leaves with pay or they may get cash
compensation in lieu of these leaves.
All employees are entitled for 8 sick, 10 casual, and about 12 festivals leaves with pay annually.
All employees are provided insurance cover by our company through NJI insurance according
to their salary package. And in case of accidental death of any employee, the insurance
company pays double of the above- mentioned amount. Premium is paid by our company.
All employees are entitled to old age pension, which is provided by EOBI deptt. After
completion of minimum period of 5-7 years of their services. For this facility, our company pays
6 or 7 % of total salaries of the employees.
Social Security Department provides complete indoor and outdoor medical facilities to our
employees for which our company takes the burden of 7 % of total salaries of the employees.
The Labour Welfare Department on the basis of annual entitlement provides the following
facilities to our employees for which our company pays 2 % of its annual profit to the Labour
department in the shape of Worker Welfare Fund (WWF).
NJI Insurance, PESSI & EOBI Department in case of partial or total disable ness due to any
accident occurred within outside the factory premises.
All workers and supervisors are entitled to get the normal wages in case of working in overtime.
All employees get “ Ramzan Packs” containing different grocery items on Eid-ul- Fitre.
All the employees have the privilege to get 10 % to 13 % normal annually.
31
Following is the social performance report of T.U PLASTIC INDUSTRY regarding social accountability
audit.
32
One of the totally different product lines which T. U Plastic has been adopted is the high
profile technology based vehicle tracking system called V track. It is relatively new business
in which T. U Plastic is just got entered.
A vehicle tracking system is an electronic device installed in a vehicle to enable the owner or
a third party to track the vehicle's location. Most modern vehicle tracking systems use Global
Positioning System (GPS) modules for accurate location of the vehicle. Many systems also combine a
communications component such as cellular or satellite transmitters to communicate the vehicle’s
location to a remote user. Vehicle information can be viewed on electronic maps via the Internet or
specialized software.
Tracking Technologies
T. U Plastic V-track system owns several types of vehicle tracking devices . Typically they are
classified as "Passive" and "Active".
Passive
"Passive" devices store GPS location, speed, heading and sometimes a trigger event such
as key on/off, door open/closed. Once the vehicle returns to a predetermined point, the
device is removed and the data downloaded to a computer for evaluation. Passive systems
include auto download type that transfer data via wireless download.
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Active
"Active" devices also collect the same information but usually transmit the data in real-time
via cellular or satellite networks to a computer or data center for evaluation.
V-track system by T. U Plastic used both type of devices combine both active and passive
tracking abilities: when cellular network is available and a tracking device is connected it transmits
data to a server; when network is not available the device stores data in internal memory and will
transmit stored data to the server later when the network becomes available again. Beside this it also
depends on the demand of the customer what type of services he/she is being required.
Major markets
Stolen Vehicle Recovery: Both consumer and commercial vehicles can be outfitted
with RF or GPS units to allow police to do tracking and recovery. In the case of LoJack, the police can
activate the tracking unit in the vehicle directly and follow tracking signals.
Asset Tracking: Companies needing to track valuable assets for insurance or other
monitoring purposes can now plot the real-time asset location on a map and closely monitor
movement and operating status.
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Trailer Tracking: Haulage and Logistics companies often operate Lorries with
detachable load carrying units. The part of the vehicle that drives the load is know as
the cab and the load carrying unit is known as the trailer. There are different types of
trailer used for different applications, e.g., flat bed, refrigerated, curtain sider, box
container.
Homeland Security: A tracking device can be used to monitor and control vehicles to
improve Homeland Security. This may be in the form of tracking all vehicles in a country, or tracking
specific cargoes to ensure safe transit to their destination.
Transit Tracking: This is the temporary tracking of assets or cargoes from one point
to another. Users will ensure that the assets do not stop on route or do a U-Turn in
order to ensure the security of the assets.
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8. SBU’s Analysis
T. U Plastic has different strategic business units and management at T. U Plastic is well
aware that how to use these units strategically. In order to fully analyze the business units of
T. U PLastic that are wet, drying, inspection and packing, I have used different analysis which not
only give the true picture of the company’s different unit but it also gives the depiction of the
overall industry analysis in which company is currently working.
There are four types of Analysis which I have performed in order to explore the working of
the organization.
• SWOT Analysis
• FINANCIAL Analysis
• INDUSTRIAL Analysis
• PEST Analysis
• BUSINESS PROCESS Analysis
• PORTER COMPETITIVE Analysis
All these analysis have been performed by getting data from real time industry situation as
well as the organization. Research articles, news articles, internship reports, manuals are
being used in order to effectively analyze the working of the organization. The historical data
for the analysis has been taken or maximum 5-7 years back while current data till the august
2011 has been used. Due to lack of availability of financial reports I only perform the little bit of
financial analysis of this organization however revenue as well as cost has be mentioned by
available data on websites and other company’s documents
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SWOT ANALYSIS
38
Strengths.
Advance Machinery
T.U Plastic have advance machinery use for there production and produced high standard
quality products according to customer satisfaction level.
Satisfied customers
T.U Plastic is the growing organization in the leather industry, therefore they offered premium
price on their products because customer are willing to pay that amount after receiving the desired
quality standards. So the T.U Plastic have the strong relation with the local industries as well as
international companies and all business depends upon the relationship.
Understanding of customer needs.
It’s only possible because both the parties well understand each other needs. T.U Plastic
always follow the rules and regulations and policies of international trade and meet the need of their
customers.
Experienced Staff.
T.U Plastic is in this business of manufacturing and export from last 13 years and have strong
departmental structure and competitive, qualified and experienced staff.
Competitive Rate.
T.U Plastic only manufacturer of artificial leather totally on machine so its have competitive
advantage from the quality and cost.
Relationship with customers & Employees.
T.U Plastic belief in building a long-term relationship with employees that is enriching and beneficial to
both sides.
Good financing position.
T.U Plastic also has good finance with it in the shape of general reserve. Because it has many
branches as well as three or four companies which they run so that they have no problem to finance
related.
T.U Plastic has high technological research and development facilities. It has effective research
department so it go for the mechanized sys tem of producing artificial leather.
Lean Manufacturing Processes.
T.U Plastic has the systematized production unit. All the process of manufacturing raw
material of leather follow the lean system. So it reduce the time and cost of manufacturing artificial
leather.
Mechanized Production.
In T.U Plastic all the production system is based on the machine. T.U Plastic invest huge
amount on research and development and acquiring the machinery. Now all the production are based
on mechanized system.
Strong Management.
It is another plus point that T.U Plastic has a strong management. Its employees are more
competent and fully skill and knowledge. They always cooperate the top management in achieving
the goals that are assigned to them. Employees are well aware about the company objectives and so
they are committed to the development of company.
Loyal Workers.
The employees of T.U Plastic are loyal with the organization specially on executive seats. They
work with their full concentration and accept responsibility of their work. Its all because of strong
management.
Quality Product.
The T.U Plastic depend upon the relationship so it provide the customer good quality leather.
The T.U Plastic has different techniques to quality check such as shape checking, cutting checking,
weight checking etc.
Weaknesses;
40
41
Opportunities
Expansion.
T.U Plastic has well infrastructure and skilled labor with it and can do expansion whenever
needed. T.U Plastic also has good finance with it and can start any new project, like T.U Plastic has
diversification in leather products like with leather product also produces leather shoes and other
related products and there is opportunity for T.U Plastic to enter into the business of leather as well.
No much competition.
T.U Plastic is very lucky that there is no much competition in this field and the business which
this company runs is no wide and there are only 1 or 2 major competitors in the market. So that
company can easily expand it’s business and earn more and more profit from the market.
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Threats;
No Brand Name.
Company produces products with the name of customer’s brand name. so the slinging needs of
the customer can be a threat for the company. There is much competition in the leather products
manufacturer but the company still doesn’t have follow it.
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FINANCIAL ANALYSIS
44
Performance
Equity of company is Rs. 419 Million.
Production reached .005 million tons, approximately.
Sales Rs. 1000 million which increased for last few years.
Profit after tax is Rs. 24 Million which increases last few years.
Having total assets of Rs. 865 Million.
Goals
Continue with its low pricing strategy
Keeping sufficient margins
Further enhancing the product and services portfolio
Ensuring seamless business process interaction with the customers
Create a highly integrated supply chain
Enhanced customer loyalty and value creation
Future Plan
Our Future Plan is to produce Good Quality Fabric by ourselves and for this purpose we are
going to install new Circular Knitting Machines, Wrap Machines and Dyeing & Finishing Machines as
per our needs for producing Artificial Leather.
45
INDUSTRIAL ANALYSIS
46
Company Lifecycle.
T.U Plastic has well established production and export units among all of its competitors. The
company is making more and more profit from its business through skilled labor and loyal
management.
In Lahore there are large no of companies which are produced leather products but not yet produce
the raw material. So that the company not facing strong competition.
Although there is no large number of competitors but T.U Plastic is working nicely and earning
reasonable profit. The company using modern techniques of production, efficient management and
loyal employees are giving competitive edge to company on their competitors. The company has
friendly relation with its suppliers and customers. The company has retaining not only its existing
customers but also increasing new customer, in this way it increasing market share. Due to excellent
management and hardworking employees the company run on the growth stage.
According to the “ECONOMIST” intelligence report of August 2003 for Pakistan the following
observations have been made: Despite Government efforts to diversify exports and widen
the industrial base.
The strong performance stemmed from two factors:
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Efficiency and the innovation in leather industry is the only hope to get the country out of economic
problems. Beside this economic crisis, leather industry is that industry which grows the Pakistan’s
economy so the innovation is very important and also Govt. pay it’s attention on this industry.
Competition.
The present Leather Manufacturing Industry is up against competition from smuggled, under
invoiced and mis-declared components, parts and accessories. For example, in case of
second hand machinery, there is little or no check and the competition mainly rests on lower
price. Machines smuggled especially from China, India, Taiwan are not better in quality but
are selling cheaper. A bold initiative is needed which can boost the production as capacity
and markets are there, only change in environment is need.
However if we look at the T. U Plastic Industry, T. U Plastic owns the stat of the art machinery which is
imported from the Thailand and Japan it definitely gives the competitive advantage on its
competitors. Due to globalization, there has become a price war between the local
competitors also. The leather industries are focusing more on succession planning to get
success in future. They are investing in the Research and Development sectors to cut down
the costs and to produce a high quality product.
Besides this, T. U Plastic has to face competition from:
Before the current time period in the age of year 1999-2006, the whole industry was in good
48
position in Pakistan and the exports was tremendously improving, international buyers were
moving towards the Pakistan as due to availability of quality product on a cheaper rate but
after the year 2007, scenario got change and due to a lot of factors Pakistan fail to face the
competition from the globalized leather units and resultantly units like T. U Plastic faces huge
losses.
The company has no large number of competitors in the local market. There is only one major
competitor in the market and that is ATS. But in this way the company has facing tough competition
from his competitors. Due to excellent management and hardworking employees make sure company
share in the market and company is giving tough time to its competitors.
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PEST ANALYSIS
50
PEST analysis is the analysis which we tend to perform in order to analyze the external as
well as the internal environment in which organization is currently working.
• Political Environment
• Economic Environment
• Social Environment
• Technological Environment
Political Factors
Due political instability and rotation of governments create hurdle to sustain a single policy.
This thing creates uncertainty in business environment. Although no government complete its tenure
but every government try to facilitate the business. The company makes flexible policy which can
absorb the shocks of Pakistan business uncertainty.
There is not only the national politics involved in the working of the T. U Plastic but
international political environment has a direct influence on the working of the organization.
The changes in political government causes to change the priorities got change and it
directly affects the policies, resultantly it has a major impact on the organizations of that
particular industry.
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There are many factors, which entice the organization with Government.
• Tax policy
• Rebate
• Quota
• Industrial policy of Government in term of leather manufacturer
• Subsidies from Government
• Labor policy
These are the general affects which can have an impact on any industry with the changing
in government or political parties.
Economic Factors
The economic condition of Pakistan has been very uncertain from last three and four years
and put worst impact on all kinds of business of Pakistan defiantly this uncertainty put bad impact on
this company, due to shortage of electricity the production of company decrease which decreases
their margin of profit. The central bank increases the rate of interest which increases the cost of
production.
No doubt that it is the period of recession and about the entire industrial sector got affected
from it and in this case declining period of leather sector is a natural phenomenon. Economic
scenario in Pakistan and all over the word has several affect on the leather sector some of
them are.
Economic Recession
Pakistan has a mixed economy where there is both capitalism and communism prevailing so
the Government intervention in the leather sector is not on the positive side. The government
is not providing any kind of incentives nor subsides. It is constantly levying heavy taxes and
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quotas. In the crisis of power faced by the country, the leather manufacturing sector has suffered a lot.
The Government did not provide any incentive to the industrial sector in such a time. The leather
manufacturing industries privately arranged their power generators in such an inflationary period. This
has increased their expenses too much that they are now unable to run their processes.
T. U Plastic has been one of the targets of such policies also. Due to this, the company has
faced an economic recession.
Due to increased global demand of leather, the production of artificial leather and other related
goods are decreasing and this in turn is constantly increasing the price of leather. The rising price of
leather has increased the prices of related goods which are based on it too much.
Oil Prices
Increase in Oil prices and leather related goods prices have caused inflation and T. U Plastic
Company’s wet and Drying units have faced recession period.
Devaluation of Currency
The strength of the Pound sterling as well as the higher cost of imported raw materials have
really made a bad impact on the Pakistan economy in this case selling cost is not aligned
with the production cost and companies are not earning as much as much they are invested
in there businesses.
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Social Factors
The social factor doesn’t effect strongly on that kind of business, because the product which
they are producing is less effect due to norms and culture. The main costumers of company products
have good relation with company become delighted customers.
Due to increase in education and technological sector, the buying power of the customers is
increasing at a speedy rate. They are becoming aware about the brands and latest fashions.
Due to this, they are demanding high fashion at a low price in international market and so
the fashion trends are changing at a very fast pace. For this purpose, T. U Plastic company’s goal is
to
provide latest fashion trends with continuous improvement in leather.
Technological Factors
When company start the business mostly work performed in a small unit but at passage of
time the company transfer this small unit into big and modern unit, in this way company not only save
the time but also save the cost by reducing their employees. Now the mostly work has been
performed through computerized system. Now in these days company use modern machines to
decrease their cost and increase their production. Due to advancement in technology not only the
accuracy of work improved but also company becomes able to fulfil their order within time.]
Technology is also a key sector in term of external environment for leather industry. The
technology is working as a substitute for man power with more efficiency. The industrialist
has a solid point that it can save cost in terms of
• Error reduction
• Less labor cost
In order to compete internationally the organization must have to depend on new and
advanced technology. Although the technology, which T. U Plastic was using currently, was
not very low but there is no end in business.
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Customers
This factor effect company directly. Every business needs customers. If a business has loyal
customers then its profit is sure. The companies have small No of customers and have good
relationship with them.
Suppliers
The company mostly imports the raw material of packing, chemicals from different countries
and also from the local companies, so the cost of raw material is high. The company has good
relationship with their supplier. Due to large number of suppliers the company's bargaining power is
strong.
Labor Market
The labor is an important factor in production process. Cheaper labor is available from local
source which reduce its cost, but the labor is skilled and trained.
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To give a genuine boost in the most transparent and fair manner, they have customer with
good brand name. The main emphasis, while targeting various markets remains however on quality
assurance, being highly competitive in rates, timely delivery and living up to their commitments till the
execution of the complete order. They are using best quality raw material, latest high tech machines
and expertise in human resources puts them in a position to produce the desired / required quality of
products to the entire satisfaction of their world wide buyers. With their dedicated efforts they have
been successful in their objective to introduce products to the world's giant buyers.
Management
The management team of T.U Plastic comprises of dedicated and highly motivated individuals,
laying much emphasis on teamwork and interdependency, which brings synergetic results.
They bring with them, experience in the sports industry and diverse educational backgrounds,
both local and international. T.U Plastic has tried to develop a company culture where quality is given
the top priority, innovation is encouraged, system are followed and fool proof inspection procedures at
every stage of production and carried out.
Quality Standards
Continuity in quality is an integral part of this organization. There is team of professionals who
head this department .Their work starts from cutting of raw material to packing. Strict quality control
measures were implemented from the beginning and at all subsequent levels to maintain standards.
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Quality Emphasis
T.U Plastic checks the product quality through different advance techniques at every step of
production process. Because company believe that only quality is the point in which company can get
that place in the customer’s heart which is most important for the comp[any.
Laboratory Testing
The organization has a comprehensive lab to check Lamination, Panels, weight of panels and
thickness checking and gave a true result. They are performing here different tests the tests are
Lamination Test
Weight Test
Color matching
Quality checking
Thickness checking
inspection
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59
60
61
As I have discussed earlier that T. U Plastic Industry is a corporation having different business
unit and each business unit has its individual working. Each unit has its own different
departments which are responsible for the working on behalf of the management.
The departments which are of strategic importance for T. U Plastic Industry limited are
• Production Department
• Inspection Department
• Accounts Department
• Quality Assurance and Quality Control Department
• Research & Development Department
• Management Information System (MIS)
• Marketing Department
All these departments are of strategic importance and work cross functionally, the working of
one department affect the working of the other department and in this way the whole
corporation work. On broadly basis the T. U Plastic Industry has been divided on two grounds i.e.
• Services departments
• Production department.
In services department, there are four further departments that are services and compliance
department, admin department, human resource department, MIS department.
While in production department, there are further lists of department which are usually there
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to support the production of the organization. In production wing the important departments
are merchandising department which is responsible for selling of the production, production
planning and control department which is responsible for planning of the production and the
raw material as well.
Production Processes
There are two different production process used in T.U Plastic Industry.
The processes are as follow
• Wet process
• Dry process
With the advance in the technology and the requirement of the customer are expand then there is
need of machinery to produce the large quantity and reduce the cost of the produce. This department
has known as PU leather manufacturing department. Here all processes use the latest machinery.
There are basically two plants are working which produces one million liner meter per month. In this
department all the procedures are done and leather is used to make the different goods. Now I would
like to show very briefly the leather production process in every department, which is main and basic
product of the company.
• Wet process
• Dry process
Wet Process.
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65
INTERNSHIP REPORT
PU SOLUTION FABRIC
Coating
Coagulation Impregnation
Drying Buffing
Sending
QC &
Inspection
Wet Process
Semi Product
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WET PROCESS.
In the wet process the following procedure is done you can see this procedure by chart and now
you can understand it in well manner and also in complete as follow;
Very first of all the order is given to this department and the order shape is as follow;
WET PLANNING
JULY, 2010.
Thickness
10 1007P013- is .58 to .60
W200GGHB LOT PV26/6452/BLACK/58" mm
if on Saturday 24/7 no finish 10
lot please change to W509 then
came back for W200 again.
Thickness
is .88 to .90
start 24/7 W509GGHB 6 LOT PC 10/4040/White/2R/59" mm
Thickness
is .58 to .60
W200GGHB 4 Batch PV26/6452/white/58"/PV, Qm mm
Thickness
is .58 to .60
W200GGH1 3 LOT PV26/6452/white/58"/PV, Qm mm
Thickness
W511GGHWSC 3 LOT PC10/4040/2side/PV,TE is .96 to .98
In this order there is also one thing is very important and that is the thickness of the leather and the
thickness level is set according to the customer’s requirement. The most commonly level of thickness
is .58 to .60 that is used in leather. In this
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In this first step all PU Solution is used in it. PU Solution means that the way in which the
solution and color is mixing for the use of next stage. In this there is follow the capacity of color in it.
They cannot use the above capacity of color in it. There is must be 1700 to 1800 kg color is used in
one batch.
After this, this PU Solution is reached in next stage that is called Vacumm Mixer. It is basically
used to abstract the air from that liquid because if the air is not abstract from that liquid then the quality
of production is effected and the production is not good. In this the vacumm rotate the liquid in which
there are used some chemicals. After that it is also checked in this stage the viscosity of the liquid. In
this there is also the limit of viscosity. The range of viscosity is 6000 to 7000. if the viscosity of this
liquid is nearby it then it is used otherwise it’s rejected and again produce the liquid. If the range is
little bit of low then there is powder which used in it to cover the viscosity and if the range is little bit of
high then DMF liquid chemical is used to cover and low the range of it.
On the other hand there is used of fabric to complete the process because fabric is a very
important part of it without it there is no productivity of leather. First of all the fabric is inspected and if
the quality of fabric is good and according to the leather then it is used in it otherwise it’s rejected.
After completing the vacumm procedure and also the fabric inspection then the next step is ready to
use because both of them are used parallel in the next stage. In the stage of coating the color which
is produced in first stage with the help of solution and some chemicals is used to coating on the fabric.
After the second stage when the coating procedure is done then this fabric is going through the
simple water tanks. In this stage there are many tanks of water through which the fabric is going on so
that the solution is fixed on the fabric and there is no error. In this stage the main and very basic point
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is that in this when the fabric is going through the water then the DMF which is used in vacumm mixer
is recovered and all this chemical is mixed in the water and the leather is in it’s original shape.
After that all the fabric is washed with simple water and then again all of this fabric is going
through the simple water so that the color solution is fixed on the fabric very tightly and there is no
error of any kind.
After completing the above procedures this fabric is enter into the drying oven which has 30 meter
length and the temperature of that oven is 150◦ to 180◦. This temperature is very high and from this
oven the fabric is going through for a long time and at the end of the oven all the procedure is done
and the leather is in it’s original shape to use in the other department.
From the drying process there is also one stage which is used according to customer needs and that
is Buffing stage. In this stage the leather is going through another machine and in this machine there
are some extra functions which are used to soft the leather according to the customer requirements
but it is not very common. So that this stage is not used very commonly.
After that the quality control and inspection stage is started. In this stage the supervisor checked the
quality and thickness of the leather and divide the leather in different categories. The categories are
based on A, B, C. In this they categorized it and then send to next department. After quality control
checking and inspection of the this leather the whole leather is ready as a semi product of wet process
and send this product to the next department for furthering used.
Dry Process.
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Release Paper
70
PU Sollution
Mixing
Drying
COMSATS&INSTITUTE OF INFORMATION TECHNOLOGY LAHORE.
Colour Mixing
2nd Coating
PU Leather Adhesive Lemination
Inspection Sepration
Coating
INTERNSHIP REPORT
1st Coating
Baches
Substrate
Drying
Drying
Lemination
Drying
Release Paper
R/P Inspection
Finishing
Inspection
F/G PU Leather
F/G PU Leather
DRY PROCESS
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In the wet process the following procedure is done you can see this procedure by chart and
now you can understand it in well manner and also in complete as follow;
DRY ORDERING
JULY, 2010.
PAPER Thickness is .
ORDER DETAIL COLOR USED QUANTITY QUALITY 58 to .60 mm
W200GGHB
(DE) 10 LOT ESR 180 SK
if on Saturday ESR 180 SK no
finish 10 lot please change to
W511GHWSC then came back Thickness is .
for W200 again. 88 to .90 mm
Thickness is .
start 24/7 W511GGHB 6 LOT AR60 HG 58 to .60 mm
W200GG Thickness is .
HDEW 3 LOT EPSOM PINK 58 to .60 mm
W200 GGHB Thickness is .
(DE) 3 LOT ORCHID 96 to .98
In this order there is one thing that is very important and that is the color and solution of the
leather. These things are very important because these things are count at the end of the procedure.
In the first step of dry process there is color mixing step that is very important in dry process
because all the dry steps are based on it. In this first step the color mixing is ready according to the
customer’s requirement because the color is that made which the customer wants. After making the
color the first step is completed and the next step is started.
In this step very first of all paper is released and in this step the paper is that used which is written
in the order according to the customer’s requirement. In this step the paper quality is very important
and paper is that used which is in the high quality.
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After that the second step is started and in this step there is 1st coating of color which is ready in
the very first step of the dry process. In this stage the color is throw on the paper which is the
combination of different chemicals and also the mixer of PU solution. It is a very important stage
because if the color is not used in good way then all the next steps are not accurate.
After that the third step is started and that is the drying step and in this step the color making paper
is going through the drying machine. In this step the dry machine through which the paper is passing
is based on a highly temperature because before this process the paper is in the shape of wet
because there is coating of color so that it is very important that it going through the highly
temperature machine so that it is dry very quickly.
After this process there is need of another coating of color so that there is not a single error in it
because all the procedure based on color if there is an single error in it then all the procedure is down.
So it is very important that there is another coating of color.
After the 2nd coating of color the paper is going through the drying machine again such like as passed
in the first time. Here the same procedure is repeated and in this way there is no error of mistake and
all the procedure of coloring and drying is completed.
After that the step is started is a very important step and that is called the adhesive coating step.
In this step the paper is going through the machine from the bottom side of the machine and at the
upper side there is a piece of cloth, that is pressed on the paper by machine and both are attached
with one another. In this process it is also very important that the clothing sheet is based on high
quality. After pressed the both sheets this step is completed.
After that this single sheet that is based on two sheets is going through the drying machine which
compressed the both again and there is no error that they are not compressed.
After that the lamination process is started and in this process there is lamination on the sheet
which is add the shining in the sheet. After that this sheet is completed but before sending it to the
next department it is very important that this sheet is checked by the supervisor and he also check the
quality of the sheet. After checking the sheet this sheet again going through the big drying machine 2
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or 3 times so that all the materials attached with one another and not a single thing is opened. So that
for this purpose all the sheet going 2 or 3 times from the drying machine.
After this there is step of sepration in the next department and in this department they separate the
sheet in two sheets that are as follow
• PU LEATHER
• SIMPLE PAPER
In this process PU leather is separate and the paper is separate. After separating the both the
inspection team checked the leather’ quality and divided it into three categories A, B, C. After this the
leather is ready as a finished goods. And the simple paper which is taking from the leather releasing
is also inspected by the inspection team and if the quality of the paper is good and it is in the shape of
again usage then it is sending to the relevant department where the paper is again used for this
purpose. There is also another thing and that is the clothing sheet which is also very important and
the clothing sheet also inspected by the team and if the quality is maintained then it is also send to the
relevant department for again usage. After all the procedures there is packing of this material.
After all the above procedures done at the end of inspection department and that is very
important department in the organization because all the quality matters are on the shoulders of this
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department. If the goods are sold to the customer’s party and then there is any a single matter of
quality then it is the responsibility of inspection department. So that the inspection department work is
very tough.
In this department the following things are checking and also I would like to explain the following
steps in a short detail which is written in front of every step to understand the each and every step at
the point.
Here the different steps are checked by the department so that each step have its own
importance so that if there is an single error in any step then the goods are rejected and the procedure
is started from the first stage. These steps are very important in the life of T. U Plastic Industry so
that every step is very important because the company don’t compromise on it’s quality matters.
2
To check the eleasticity of leather
Elongation 75
ToCheck
test the
the strengthforce
adhesive of leather
of each
To
Test
To
Check
check
check
the the
ability
thethe
strength
capacity
weight
when ofexposed
at
ofleather
end
bearing
ofto
Check
To check
Compare
Ability
Check
thesurface
of
the
softness
leather
flexibility
color
laser shade
of
expansion
leather
different
surface
leather
light
seasons
INTERNSHIP REPORT
3
Tear Strength
4
Ply Adhesion
5
Softness
6
Stoll Abrasion
7
Taber Abrasion
8
Flexibility
9
Muller Burst
10
Spectro photo meter
11
Humidity Chamber
12
Weight
13
QUV, Fade-o-meter
9.3 Accounts Department
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about other departments and other things. He also says that if you know about other departments
rather than marketing department then If in future anyone offering you a job in accounts or any other
department then this internship is very helpful for you.
The accounts department of T.U PLASTIC INDUSTRY COMPANY (Pvt) Ltd. is responsible
for the entire accounting process of the organization and for an efficient handling of the accounts. The
accounts department mainly performs the following functions, maintains, and prepare following books
of accounts:
The PURCHASING OFFICER is responsible for the entire accounting process to record the purchase
made. The process to purchase and afterwards record the purchase is as follows.
If the goods are available then stores issues, otherwise the store department sends the demand note to
the purchase department who decides either to purchase locally or import.
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After all the above procedure the request is send to CEO of the company, he check all the conditions and
also check the rate, quality and like other things, after that if all that is final then the purchase made.
After that when the purchase is made and goods are received at the main gate, security guards
check the entry pass and then refer to factory store. When the goods or material is received store
department stamped on the original receipt vouchers and send it to the accounts department. After
that one copy is in factory store office and other one is in the accounts department.
And the bills of the purchasing materials are directly received by the accounts department.
Payment to Suppliers
On the receipt of the proper purchased documents, the cash/bank payment voucher of the party
is prepared and the payment is made according to the date mentioned for payment to them.
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If the amount of payment is greater than 25000/- then according to the rules of the Government of
Pakistan. A tax deduction is made and the payment of the remaining balance is made to the supplier.
And in this the payment is also made by issuing the cross cheque. But all the petty expences are
made in cash.
Bank Transactions
Bank transactions are recorded in a separate bank loan. All the deposits and payments are
made with the approval of the CEO. Bankbook is reconciled with bank statements on regular basis
every week or month.
Salaries
All the salaries are made in admin department. And the salaries of management staff are
deposits to their bank accounts and the workers are getting their salaries from the admin department.
Salaries are fixed and are prepared by entering the attendance record of the employees. Additions of
different allowances and deductions of different liabilities and funds contributions are made there from.
In this way salaries are paid to the employees.
Wages
All sorts of wages are prepared at the factory. For this purpose, record of date and hours
worked for each worker it maintained. Therefore the wages are calculated accordingly and payment in
made to the workers.
Payroll Accounting
Payroll section at head office deals with the salaries and other types or benefits available to the
employees of the company.
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1 3
FINISHED
INCOMING R.M GOODS
2
IN- PROCESS
This is all about the procedure which is used in it. In this you can see that first of all there is incoming
of Raw Material then the required procedure is started and this procedure is called IN-PROCESS, and
after that when the whole procedure is done then the finished goods is ready to consumed.
The purpose of quality assurance department is to provide the customers with quality,
satisfactory and reliable testing services. The strategy is built around Plan, Do, Check and Act
(PDCA), and is reflected in the T. U Plastic Company’s quality oriented system. To achieve high
quality standards, management is continuously investing in up gradation of skills, system and
testing equipment. It also believes in training and team work for successful implementation
of high quality standards. The slogan of the T. U Plastic is to buy quality, make quality & sell
quality. At T. U Plastic, quality is first priority for getting customers satisfaction. It is cornerstone
of the success today and tomorrow.
Quality Assurance
The proactive quality assurance system at T. U Plastic aims to get it right the first time by
rectifying any discrepancies during the course of the process. All the steps involved during
80
production are documented with continuous feedback into the production process allowing it
to develop further.
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library and gets the exact match. If there is required match, Documentation and Planning is
done, March is developed and PD (product development) Plan is made by the PD center. If
there is no exact match, Technical evaluation (Pricing), Documentation and Planning is
carried out.
Objectives
• It issues the work order, tells about the style, design, counts, thickness, leather finishing
routes and leather drying.
• It is responsible for to set standards for quality as well as for pricing by globally
visiting the market.
• Through its proper planning research and development department is responsible for
maintain as well as for Delivering of all types of samples with speed, accuracy,
quality and competitive pricing.
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• Very first of all the water in which the DMF is mixed are stored in the big tanks.
• After that when the capacity is full of these tanks then the plant start it’s working.
• After this the wastage water goes into the boilers and in this the plant shows it’s working.
• After the whole working the plant get the whole chemical from the water and the simple water
goes to the tanks.
• Next the chemical is stored in big tanks.
• After that the department which wants to use this chemical is brings out this chemical through
pipe lines according to their requirements.
• So this procedure is going on and the chemical is brings out from the water time by time.
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The following enterprise business applications have been integrated for better plant floor to
boardroom management:
• AS400 Used for Payroll system, Accounts Maintain, Inventory Control, Salary Packages
• Lotus Notes Used for Mailing etc.
• Session Manager used for Accounts Maintain etc.
• Integrated Manufacturing and Production Monitoring System (PMIS)
Besides business applications, all the individual production units have been linked up with
the boardroom, through individual ERP modules:
All these three modules are integrated with intranet and a separate Management information
system is there for providing it support on back end. Beside this now T. U Plastic has make an
agreement with the SAP (system Application program) which will provide their services in the
Accounts department of the company.
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INTRODUCTION.
Marketing is the main process, for any exporting organization now a day it is important for
any type of companies, if it want to exist in the market for long time and earn mo0re reputation and
interest of customer. But the company has not very strong marketing department because company
has good reputation in the market because it is a 100% Thai company and working round about last
30 years so that it know that what is our standard and whose quality material we produce. So that in
this way it produces a little bit of costly material but no compromise on quality and that is a thing in
which its customers trust on it and dealing with it for a long time. So that company has no pay more
attention on advertising. It believe that if we produce the quality goods then it is not compulsory that
we pay a lot of money on advertising and other related goods.
International Market.
Company deals with international companies so that it is a good reputation in global market.
Company deals in artificial leather so that it is a good repute in local market.
Following are the different countries in which their companies deal with T.U Plastic;
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personally show ourselves. So that company directly deals with customers and provide all that
facilities which are provided by middle man.
Following are some points which company seeks;
Customers enjoy the low process.
No involve of agent’s commission.
There is also no intermediary.
Customers himself check all the procedures.
Customers himself fix the prices.
Chief Executive
officer
Marketing Manager
Assistant Assistant
Officer Officer
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Export department working start when it received the order from the customer through e-mails. In e-
mail the customer tell or write all the details of its requirement which he want in the order like the
quantity, quality of the leather he desired.
And as well as the sample of the design he want also sent either through the mail or courier, the
design the customer required, or if I required the design from you already print, then they sent the
specification of the design they want.
After receiving the order from the customer through e-mail, the export manager enquiry from the
customer regarding the price and leather quality he mentioned in his order.
After approved the quality of the leather and quantity, then they negotiate on the rate of prices. When
the prices are agreed. Then the export marketing department sent the sample to the designing the
department to make the sample of this. Designing department sent this to the engraving department
where the screening if design is copied to sample received from the customer. Engraving department
when checked that all de3sigh are accurate then it forward to the sample room.
Engraving department screen the design, either through computer or through the digital department,
then this print will print on the sample and sent to customer. Than sample are sent to customer, if
customer required is fulfilled then the next work is start.
After receiving the sample, if the customer is satisfied with the quality if the production, then he sent
the order sheet, in which whole details of order is mentioned like quality of leather, quantity of product
required, construction of the leather required the color in the print required. And also the price is
mentioned in it on which the both parties agreed.
After receiving the sheet from the customer the sheet is sent to the production department in which the
procedure is started and all the procedures are done on that order. In production department there
are trained supervisors who are keenly focus on every point and see all the procedures himself in
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every moment. If there is any mistake in production the procedure is started from the first point and
then complete it. So that these are the points in which company works and that’s way there is no
chance of mistake. And there is no way to compromise on quality.
After that the sheet is sent to the printing department where the leather is printed according to the
customer requirement. In this the work is done by open eyes because it is very important point
because if there is any small mistake then it is shown that all the procedures are not correct.
After that the material is sent to lamination department where the leather is coated with lamination and
that is important. After that it is completed.
After finishing it is sent to the final inspection and folding here the export manager itself can check the
quality of the leather and its color matching and thickness checking. After that the packing step is
started and pack the all material with open eyes. After that it is dispatch to the customer.
Before making the shipment it has been cleared / sure that the terms and condition of the order are
agreed at that they are cleared by the shipment department. All after ship documentation is
maintained by the export documentation department.
Now I will explain you the functions of the export marketing department. Export marketing department
in T.U Plastic for the export all type of material manufacturing by the T.U Plastic. Since it is the most
important section of the T.U Plastic which sells and exports the artificial leather to the different
countries as well as local market.
To make this section most effective and efficient in working, it is further divided and made responsible
for definite area and countries of the world according to the interest of the export manager.
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For example one person is responsible for china’s market so that his responsibility is focus on only
china’s market and understand their needs and also focus on competitors and see which policies they
adopted.
Over and above these managers is the marketing manager, who watches their progress and
achievements in getting the orders efficiently and making their customers loyal to the firm and
permanent customers. He is the person who looks after and manages the exporting procedure of the
company. In order to make the export department most efficient department of T.U Plastic which
contributes a high share on the profitability of the company?
Marketing is the main process, for any exporting organization now a day it is important for any type of
companies, if it want to exist in the market for long time and earn more reputation and interest of
customer.
Marketing does not only mean to sell the product in the market, but also it is the process of attracting
the customers and customizes your process in order to make the loyal customers by producing the
product according to their demand and desire.
As my major department is marketing so my manager and other coordinators tell me the marketing
strategies and other important terms.
T.U Plastic is one of the best leather manufacturing firm in Pakistan, the firm which not only exporting
to the foreign market but take a good care of the local market.
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In the T.U Plastic the marketing department defines a marketing model for the new market
development.
The term strategy was originally applied to the art of military generalship. In business, a strategy is a
broad plan of action by which an exporting organization intends to reach its objectives.
Essentially for an exporting firm strategy deals with the interplay of three forces competitors and the
company itself. Beside these three forces there are many other factors which play a vital role in the
success if a firm’s strategy. So a firm must use such export strategy which should device ways in
which a firm can differentiate itself effectively from the competitors. And that the T.U Plastic is doing
capitalizing its distinctive strengths to deliver better quality value added products to its customers.
These are the factors which could make a difference in the success of firm’s strategy.
Now I will explain the critical factors with the example of the T.U Plastic Industry.
Market.
Market identification through market segmentation now helping T.U Plastic to clearly benchmark its
competitors. Now the T.U Plastic is able to define its target market. Since a successful export
strategy emerges from the consideration of three factors. Customer, completion and the company in a
given environment, a firm should answer the following three questions.
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♦ Where to compete
♦ How to compete
♦ When to compete
When a firm identifies its target market, it can completer with more strength and resources.
T.U Plastic take decision to enter the USA market was based on a brief review of information available
form U.S.A consulate, in Lahore and EPB (Export Promotion Bureau). Delivery time management for
and exporting firm is so much important. In time delivery of the goods to customer will help a firm to
capture further orders.
So these three critical factors could make the difference in success of firm’s strategy.
T.U Plastic has a marketing department that is export marketing department.
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Each product level (product line, brand) must develop a marketing plan for achieving its goals. The
marketing plan is one of the most important outputs of the marketing process. But what does a
marketing plan look like? What does it contain? Marketing plans of T.U Plastic has several sections,
• Executive summary and table of contents
• Objectives
• Marketing strategy
• Action programs
Product.
T.U Plastic produces high quality leather. It exports in foreign markets and also sells it’s
products in local markets and along with that uses a major portion of its leather in sports related
goods. The main point of the T.U Plastic is that it produces all type of raw material according to the
requirements of customer orders.
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Price.
Pricing is an important factor in the marketing process for any company. The price policy of the
company should be in such a way that it should produce a reasonable profit for the company and
should satisfy the customers.
Place.
T.U Plastic using only one type of distribution channel and that is
Direct Channel. It is very helpful for the customers and is a very easy and soft way to get the goods
according to your requirements within the company rate.
Promotion.
As the leather is an industrial product and now a days industries grows day by day and every
one wants to become a businessman so that it is very important that you can promote your products
very well. In this way the marketing department personally contacts the customers and sells the
product. Therefore personal selling is a major promotional tool for T.U Plastic’s marketing department.
Strategies.
Marketing Strategy.
T.U Plastic don't have any effective marketing strategy because T.U Plastic have the loyal
customers and fulfill the order of them. T.U Plastic just manufacturer and exporter of leather it have
not its own brand name it produce products for its existing customers with the brand name of customer
on the product and product also have market value with the name its customer brand name. So T.U
Plastic don't have any need for advertising strategy. But for the attracting new customer for secure
themselves they contact directly in local as well as in foreign market to attract new customers.
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The main thing which retain the customer and become loyal is the quality of product and fulfill
the order in time. So for the quality product T.U Plastic has an effective R&D department that works on
the modern technique and become modern samples for the increasing in competition.
Following are the some important points in it;
Competitive Strategy.
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T.U Plastic promises its customers to deliver high products and services with no match with
others. By using most modern equipment, it is not hard for company to capture hearts of customer.
Due to effective distribution policy of T.U Plastic, all products are delivered to customers in time
and services are offered in as less time as possible. Company produces high quality products which
are known as "A" quality products. Company follows all the health & safety and child labor policies of
its customers. The basic policy which of the company to follow the quality management and try to
improve the quality of artificial leather to retain its existing customer and they don't still want to get
more and more customer because company has worth in the market and want to retain it because
company can not have the capacity to full fill the demand of other customer with the existing customer
and also for the relationship with their existing customers.
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MY LEARNINGS AS INTERNEE
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Duties
As an internee in T.U Plastic Industry of production and export of sports goods Company, my
duties were as follows
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the information about purchases on which we paid tax and utility bills and software produce a
report which we give to the auditor in CD with files and sales tax return.
I prepare BRS (bank reconciliation statement) for the last year.
I calculate the working days of employees and last year and the prepares bonuses for the
employees and allowance to employees to have full attendance last year.
Accomplishment
The overall working environment was very good in which I learned a lot.
Got an opportunity to work in a well known organization of production and exporting artificial
leather goods.
Completed all of my duties on time.
Improved my confidence and communication skills by talking to advisor and other managers.
Learn about effective information dissemination within office environment.
Got an opportunity to be a part of official meeting to improve the employees compensation
programs.
After doing my internship it becomes clear to me that books are only dealing with the ideal
situation while in real world it is not so, and you have to face many problems particularly in Marketing
field in which you are dealing with customers and the behavior of an individual is always unpredictable,
getting in this internship it become much obvious to me. Beside this in books, I just came across with
abstract and the concept develop with thorough study able to make a vague mental image while
working in a real scenario help me out to develop a clear understanding about different concepts. I
have learn a lot with this internship about the corporate sector and particularly about the Marketing
Department. The things which will be very beneficial for my career are
1. Attitude Change
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2. Knowledge Enhancement
1-Attitude Change
The attitude problem of mine is solved with the help of this internship, before this I was
thinking that working in an organization is more valuable and a piece of cake and my attitude was not
so much professional or formal to work in some organization but after this
internship, I feel a very positive change in my attitude and It make me mentally prepare to
work in some good organization.
Corporate Culture
University culture is quite different than the corporate culture, in university students usually
take the thing just formality while in corporate sector you actually have to perform other wise for you
there will be no place in the organization.
Organization Structure
I have to face the organization structure which was highly bureaucratic in which there is
centralized decision making authority and you just have to obey the order no matter, right or wrong
beside this at the end incumbent is the only person who will be responsible for the results so, you have
to act according to the situation and have to remain vigilant.
Professional Attitude
Going out from the university in an organization is quite good experience as in the university
or college life, you are with your friends and remain informal while in organization you have to be
formal, there may be one or two of your friends but more of the other are your colleague and the
environment in organization is usually very competitive, you have to wear a professional attitude other
wise it will be very hard for you to survive.
2- Knowledge Enhancement
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This internship was very much beneficial for me, in one side it develop a professional
attitude in me while on the other hand it also enhance my knowledge and a lot of new things I come to
learn. There are few things which I wanted to mention here.
Training
During my internship, I also learn the procedure for analyzing the need of the training and the
documents and the methods used for the training of employees.
As an internee in T. U Plastic, I have to face a number of difficulties which create hurdles for
my learning as an internee in this organization. Some of the constraints which may limit my study are
Time Constraints
Due to short period of time, it was difficult to go for the in-depth analysis of each and every
department of T. U Plastic Industry Limited.
Field of Study
As my field of specialization is Marketing, so my focus was on the Marketing Department
rather than all the departments of the organization but I have compensated this issue by visiting these
departments and getting the required information for my report.
Data Secrecy
T. U is a Private Limited Company, which does not allow sharing and transferring its
private data. Due to unavailability of Annual Report, the financial analysis could not be
carried out and the company’s important documents could not be available. All forms and
documents are attached here are just specimen which are very close to the original one but
these are not original due to the data secrecy issue. But some of them are in original shape.
Communication Barriers
As there is autocratic culture of T. U Plastic Industry and the management here is very
bossy and there is a communication gap exist between the management and the rest of the
employees, this communication gap also create hindrance for me to getting the data from
top management.
Problems Encountered
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First major problem which I faced was cooperation because T. U Plastic is a private
organization and here employees were too busy in their work and have no time for interviews.
T. U Plastic authorities had not provided me any separate office or internet for work.
T. U Plastic is basically a Thai company so there is a problem of language and there are some
persons which only understand the Thai language so that I feel very hesitation to talk them and
ask the questions which I need
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Flexibility in work environment matters a lot; I have learnt it while I was doing my internship
in T. U Plastic Industry. The office environment is always remain intensive and the
individual have to manage it accordingly in the office, in case of failure he will be no more at
the job; this is in the ethics of the work environment and all these ethics become more
exhaustive when you are in the Marketing Department and have to deal with all type
of employees. You have to prove your self a calm and pleasant personality.
As I was not the responsible person for that office and in actual was acting as an observer
or a learner. So, I learn that behavior by observing the people in the Marketing dep that
what type of personalities you have to face daily and you have to manage it accordingly.
Might be if without this internship I go some where in the office, I may commit thousand of
such mistakes and employees get curse on me but after observing all that the job of marketing
manager is very sensitive and a certain imager of marketing office has been cultivated in my mind.
now whenever I will go to some office I can perform well and I am cent percent sure that
without this internship I cant do that effectively as I can do after that.
This internship proves better for me in two way, on one side it help to develop a personality
in me which exactly match the person of marketing dep and secondly it help to strengthen
my decision about the specialization in Marketing as my personality exactly match the
nature of job.
The following are the suggestions that I have recommend for the T. U Plastic,
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T. U Plastic should use its own brand name and marketed it internationally to secure their
business, and hold on market share.
Company should have to market its product locally and to other international buyers.
T. U Plastic should improve the performance of HRM department and should organized
different events for employees to become them more loyal.
HRM department is required to hire efficient employees according to the qualification and
performance not as reference basses.
Company should have start E business.
Company working with the limited brands so it have to increase its marketing and make new
more customers because company is fully depended on the existing customer and whenever
they leave company have no choice.
T. U Plastic should increase employee’s commitment by encouraging and rewarding them
leads toward the high performance.
Keeping high quality is not only the responsibility of quality department, but it should be
embedded in each employees minds. Every employee should take it as personal responsibility.
There should be clearly written slandered about the demand of buyer’s requirements about the
production.
Company should increase the salaries package of employees to become more loyal.
Company should do local and international marketing.
T. U Plastic must have the canteen for lunch of the employees it is very important because
there is not any good restaurant for lunch.
T. U Plastic should make the arrangement of different seminars to increase the employee
commitment with the organization and goodwill of the organization.
T. U Plastic is a huge name in the Leather production industry but it has only limited customers
in Pakistan so it is very important for it that it creates good relationship with them and try to
capture new customers for future programs.
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Employee satisfaction was observed to be at a higher level in the accounts and admin
department as compared to the marketing and production sector. So it is very important that
facilities are provided equally to all departments.
Proper training of I. T should be given to all the employees, as it is necessary to the company
benefits.
Wastage elimination and cost reduction by best utilization of resources.
Promotion of value-addition unto optimum size of operations.
Promotion of marketing research effective and efficient management information system.
Top managerial personnel should be trained both at company premises and at the international
business schools in administration, finance, marketing and production.
Formal training should be programmed for workers inside the mills are generally non-existent.
Workers are accustomed to low quality and low productivity in general. These habits can be
changed only by training so that workers develop the habit of obtaining guidance and
assistance of qualified professionals.
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conclusion
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11. Conclusion
This past half century has seen momentous developments in the world of leather, and it is not
only the rules of games that have changed. For the leather industry, more important development has
been in terms of new standards and specifications, new materials, and new techniques and
technologies of producing leather equipment. T. U Plastic has consistently overcome these
challenges, keeping its products at par with the best in the world. It is the matter of proud and
satisfaction that leather items produced in T. U Plastic are top of the shelf items anywhere in the world.
My overall experience is good in organization and I have learn many new things in
organization. I leaned that how to work in organization and observe the environment in organization, I
also learn here how to take work from employees and how to motivate them toward the organization
goal and get work according to them. I also lean here how to dealing with the suppliers and makers,
how to manage their account and make payment them. I also learn here how to organization set its
objective and how to achieve this object and how to manage the work and distributed among
employees.
I will conclude my report by saying that my training program at T. U. Plastic Limited was a mighty
experience, in terms of learning, dealing with people, getting the how know of the working of large
scale organizations and the intricacies of practical life. Such an experience is a necessity for every
business student as it helps one in choosing the area of work to adopt in professional life. This training
program sets a strong basis for students about to enter professional life to do the correct career
counseling for themselves in accordance with their ability to integrate work with knowledge, their
• Training and awareness of personnel in all sectors and at all levels is required to face the future
challenges.
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• New products must be introduced and should establish enduring enterprise, based on modern
technology.
I have seen in organization that there are few employees having master degree which are
appointed and working on management positions and all others have no extra degree so that this is
only that there is no effective HRM department and company don’t advertise the jobs. So it has bad
effect on the performance on the company that they can’t find the competent person for job.
The basic thing which I have learnt from my experience is that in practical life there are much
more competition than in study, because which people working from many years and know many
shortcuts and technique in practical life which we persons don’t know then how we compete with there
experience. So in practical life we have to become friendly with our coworker, subordinates, and
bosses.
Basically there is no effective marketing department in the company and also the marketing
manager is new in this company so that there are some problems in the earlier but very soon we
control our department. So it is very important that in every organization marketing department is very
strong either the organization is small or big.
I think if we have succeed in professional life then after completion of our master degree we
must have to spend minimum five years in any organization to learn about market and succeed in
market because from experience we learn much from books. I have learnt that if the upper
management is efficient then the productivity increase and if there is rule & regulations which upper
management follow then lower all department work in well manner.
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Those will succeed in market which are sincere with their jobs and spend their much work on
job and learn all the work in the organization. There should be job rotation in job that if any one will
leave job then organization should have other resource person to accommodate that position and also
employees remain motivate and a desire of learning should remain in them. In organization people
very much depended on each other from work point of view so they kept their relationship fair with
each other.
Company policy of increment on the basis of performance is so excellent all employees want to
get maximum increment and also the bonuses for the person who doest have any vacation during their
last year also motivate them to don’t have any vacation. I learned that experience make a person
perfect and through experience the efficiency of employees increase and they have find shortcuts in
their jobs and can perform there job with minimum time and more accuracy with the passage of time.
Company this time fully dependent on its few customers and has full confidence on their
customer for the running of there business because company don’t have its own brand name in the
international market. So if company wants to get secure future then have to diversify its product and
increase its customers.
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12. Annexure
Organization Chart.
Chief Executive
officer
Material Issue
In-Charge HR Manager
Construction
Dispatch
Activities
Lean Cleanliness
T.P.U In-
Charge Monitoring
Repair
Gardner
Panel Checking
Cook
Machine
Stitching Maintenance
Plant
Die Punching
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Companies Customers
Sublime Sports
Forward
Sports
Capital Sports
Corp. Pvt. Ltd. Sports Corp (Pvt) Ltd.
Akram
Footwear
Novelty
Traders
Mehran
Traders
Jascan
International
Silver Star
Enterprises
(Pvt) Ltd.
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Company’s Products
Following are the some products which are very common in our daily life and we use that things on
daily basis and these goods are based on leather sheets. So the raw material of artificial leather play
an very important role in our life but we don’t know about this.
In these products there are some household products some of our study related products some are
daily usage products.
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Environmental Factors
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13. Bibliography
Information from Mr. SUCHAI ASWAPANYAWONGSE (OWNER & CEO)
Information from Ms. NIT PASUKSATHITPORN (PRODUCTION MANAGER)
Information from Mr. KASHIF MAQSOOD (PURCHASING OFFICER)
Information from Mr. WASEEM ANJUM (SENIOR ACCOUNTS OFFICER)
Information from Mr. SHAHZAD KHAN (MARKETING OFFICER)
Information from Mr. AMJAD AWAN (MARKETING MANAGER)
Information from Mr. SHAHZAD RASUL (ADMIN OFFICER)
Information from Mr. IJAZ AHMAD (ACCOUNTS OFFICER)
www.pakistaneconomist.com/page search/ search-engine 2003
www.highbeam.com/doc/igi
www.orderannualreports.com/new
www.al-lan.com.cn
www.oppapers.com/essays/leather-industry-pakistan
http://catalogo.beservice.net
http://venus-goa.com
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14. Glossary
15.
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