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    Tugas Personal Ke-1 Minggu-1 Answer Section A and Section B! Section A: Problem-Solving Activities

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    Efrida Royani Gultom
    Dell's competitive strategy includes direct sales through its website, build-to-order production, and reducing costs through its supply chain model. Dell's major competitors are HP and Lenovo. Dell's business model involves direct customer relationships, customizing PCs based on customer needs in a build-to-order process, and collaborating with suppliers through a website to reduce costs and inventory.

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    Tugas Personal Ke-1 Minggu-1 Answer Section A and Section B! Section A: Problem-Solving Activities

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    Efrida Royani Gultom
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    Dell's competitive strategy includes direct sales through its website, build-to-order production, and reducing costs through its supply chain model. Dell's major competitors are HP and Lenovo. Dell's business model involves direct customer relationships, customizing PCs based on customer needs in a build-to-order process, and collaborating with suppliers through a website to reduce costs and inventory.

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    Dell's competitive strategy includes direct sales through its website, build-to-order production, and reducing costs through its supply chain model. Dell's major competitors are HP and Lenovo. Dell's business model involves direct customer relationships, customizing PCs based on customer needs in a build-to-order process, and collaborating with suppliers through a website to reduce costs and inventory.

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    © All Rights Reserved
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    Tugas Personal Ke-1 Minggu-1 Answer Section A and Section B! Section A: Problem-Solving Activities

    Uploaded by

    Efrida Royani Gultom
    Dell's competitive strategy includes direct sales through its website, build-to-order production, and reducing costs through its supply chain model. Dell's major competitors are HP and Lenovo. Dell's business model involves direct customer relationships, customizing PCs based on customer needs in a build-to-order process, and collaborating with suppliers through a website to reduce costs and inventory.

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    © All Rights Reserved
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    Tugas Personal ke-1

    Minggu-1

    Answer Section A and Section B!

    Section A: Problem-Solving Activities


    Apply Porters value chain model to Dell (www.dell.com). What is Dells competitive strategy?
    Who are Dells major competitors? Describe Dells business model.

    Jawab:

    1. Dells Competitive Strategy:

    a. Direct Sales and Build-to-Order

    i. Close relationship with customers and suppliers

    ii. First-hand and pure customer feedback

    iii. High volumes of customer information

    b. Internet:

    i. Dell brings products to market faster than its competitors

    ii. Dell established a unique e-commerce model by embracing the internet in


    its supply chain

    iii. Customization and quick response

    iv. Attract large business customers

    v. Reduce Bullwhip effect

    vi. Collecting the payment

    c. Dell brings products to market faster than itss competitors

    i. Direct sales via internet v/s previously assembled PCs ready for purchase

    ii. PCs have life cycles of only a few months

    iii. Thus, Dell enjoys early-to-market advantage

    d. Customization and quick response


    i. Dell uses the internet to sell its products

    ii. Virtually unlimited variety of PC configurations

    iii. Buyers can click through Dell and assemble a computer system piese by
    piece, based on their budgets and needs

    iv. Attract large business customers

    v. To facilitate B2B sales, the Dell site offers each corporate customer an
    individualized interface called Premier page

    vi. While Dells consumer sales are highly visible, its business sales are a
    much bigger revenue source

    e. Reduce Bullwhip Effect

    i. Dell constracts special Web pages for suppliers, allowing them to view
    orders for components they produce

    ii. This allows suppliers to plan based on customer demand

    f. Collecting the payments

    i. Because of direct sales, Dell can collect payments in averagely 5 days


    after they are sold

    ii. However, Dell continues to pay therir suppliers according to the traditional
    billing schedules

    iii. Low level of inventory and negative working capital helps Dell increase
    its performance

    2. Pesaing utama Dell adalah HP dan Lenovo sebagai vendor PC terbesar di dunia.

    3. Business Process Dell

    a. Dell memiliki dua bagian besar, yaitu direct sales dan built-to-order production

    b. Direct Sales artinya Dell menemui langsung customer yang berpotensial untuk
    membeli produk mereka. Dell akan menjual menjual melalui reseller dan
    integrator dalam beberapa kasus, khususnya di luar Amerika Serikat. Direct sales
    juga maksudnya bahwa Dell akan mencari tahu informasi detail mengenai
    customer mereka. Hal ini berguna untuk mempermudah identifikasi tren-tren
    customer yand diinginkan lebih awal.
    c. Build-to-Order Production artinya Dell akan melakukan pemesanan bagian-
    bagian perangkat yang mereka butuhkan saja. Mereka dapat meminimalisir biaya
    dan juga merestock bagian-bagian itu, sehingga jika suatu bagian itu tidak
    dibutuhkan lagi karena sudah tidak tren lagi, maka tidak akan terbuang-buang.

    Section B: Case Study

    Jawab:

    1. Kelebihan Outsourcing, yaitu :

    - Bagi karyawan fresh graduate akan lebih mudah mendapatkan pekerjaan


    dan juga akan diberikan pelatihan sebelum ditempatkan di perusahaan
    tertentu.
    - Karyawaan akan memiliki banyak relasi dan pengalaman dikarenakan
    ditempatkan di perusahaan yang berbeda dalam jangka waktu tertentu.

    - Menjadi karyawan outsourcing akan memiliki banyak pengetahuan


    mengenai bisnis proses dalam membuat suatu perusahaan.

    Kekurangan outsourcing, yaitu:

    - Jenjang karir karyawan tidak terjamin karena berpindah-pindah


    perusahaan dan masa kerja yang tidak jelas.

    - Pendapatan dan potongan gaji tidak jelas karena akan tergantung oleh
    perusahaan tempat dia ditempatkan.

    2. Menurut saya, semua orang dapat melakukan hal tersebut. Tetapi harus
    memiliki modal dan pengetahuan tertentu, seperti:

    - Ide atau gagasan mengenai perusahaan yang akan dibuat

    - Pengetahuan marketing untuk memasarkan produk

    - Modal dalam hal biaya untuk mempersiapkan hal-hal yang dibutuhkan

    3. Dengan adanya perusahaan outsourcing, maka orang-orang yang akan


    memulai suatu bisnis baru akan lebih mudah dalam mencari karyawan,
    sehingga mereka dapat menghemat waktu untuk mempersiapkan hal lain,
    seperti strategi dalam pemasaran kerja.
    References:

    Rainer, R.K., & Cegielski, Casey G. (2013). Introduction to information systems 4th edition,
    International Student Version, John Wiley&Sons, Page 8 and Page 58

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