Logistics - BP Sample
Logistics - BP Sample
Logistics - BP Sample
Business Plan
CS Moore
+917 0203220
123 Anywhere
Doha, Qatar
Confidentiality Agreement
The undersigned reader of CS MOORES Business Plan hereby acknowledges that the information provided is
completely confidential and therefore the reader agrees not to disclose anything found in the business plan
without the express written consent of CS MOORE.
It is also acknowledged by the reader that the information to be furnished in this business plan is in all aspects
confidential in nature, other than information that is in the public domain through other means and that any
disclosure or use of the same by the reader may cause serious harm and or damage to CS MOORE..
Upon request this business plan document will be immediately returned to CS MOORE.
__________________________________________________
Signature
__________________________________________________
Printed Name
Appendix............................................................................................................................. 22
CS Moore is a Qatar based company that fulfills the trucking needs of its customers in the construction
and transportation sector. It presently operates a proprietary service facility designed repair and provide
general maintenance for heavy trucks and vehicles. The company is seeking 1,500,000 QAR in order to
finance the acquisition and construction of a 2,000 Sf. service facility in Southern Qatar that will enable
it to extend its service capacity and suite of offerings. The financial impact of the anticipated expansion
is provided in detail in the Financial Forecasts section of the business plan.
Service Summary
The planned service center will provide emergency repair and preventative care maintenance services
for its existing fleet and third-party clients in the construction sector. The services that the center would
provide will include, but not be limited to regularly schedules preventative maintenance, minor and
major repairs, optional multi-point inspections, warranty work, roadside assistance, and fleet record-
keeping. The center is also expected to indirectly benefit CS Moores fleet sales and leasing options, as it
establishes a reputation for quality and consistent maintenance of fleets sold under its brand. Additional
information about the specific services provided are included in the Service Description section of the
business plan.
Market Summary
The Middle East is receiving significant attention from transportation and logistics players worldwide.
Thanks to substantial investments in infrastructure, as well asuntil recentlysignificant economic
growth, investors see attractive opportunities in the logistics industry in the region. Furthermore, local
governments aim to establish a thriving logistics service industry and ensure that regional companies
benefit from the new opportunities. Additional information on the trucking industry in the Middle East
and Qatar specifically is included in the Industry Overview section of the business plan.
Scale its service facility to a total of 2,000 Sf. in the southern region of Qatar.
Expand the existing line of services that are currently offered by the facility.
Acquire 1,500,000 QAR in investment capital in order to finance the facilitys establishment.
Hire additional service agents for a total of 25 30 fulltime staff to operate the facility.
Establish quality control procedures for the new services offered and maintain existing ones.
Remain focused on the existing brands service is provided for to reach economies of scale.
Strengthen existing relationships with clients in the construction and transportation sector.
Leverage the development of the new facility as a way to provide extended care for customers.
Financing Summary
The company is seeking a total of 1,500,000 QAR under a 50% owner investment and 50% Qatar
Development Bank financing capital structure. The use of funds will be applied for the initial establishment
of the service facility, in addition to cash flows to serve as risk management for the anticipated 550,000
QAR of annual operating expenses that are planned. Additional information on the use of funds and a
breakdown of forecasted expenses are included in the Startup Summary section of the business plan.
CS Moore is a provider of professional transportation trucks to various sectors in Qatar with plans to extend its
operations to the GCC. It also provides contact services for third-party logistics companies and land
transportation throughout the GCC region. CS Moore owns a fleet of fifty commercial logistics trucks, most of
which are under five years old. The company is planning the expansion of its existing service facility for heavy
trucks and vehicles in order to accommodate its increasing fleet and sales of its commercial line to construction
and transportation groups.
The planned 2,000 Sf. facility will be located in the Southern Region Logistics projects zone. In addition to
facility size expansion, additional technicians and a support team will be hired by CS Moore in order to
accommodate the anticipated rise in demand. The service center will provide both preventative
maintenance, emergency repair, and assessments. The facility will not only reduce the service cost of its
existing fleet due to economies of scale, but also enable it to better service its customers and extend
beyond to third-parties that have acquired a privately owned fleet from another provider
For most countries in the MENA region, the transport sector is central to their main objectives of accelerating
economic development through export led growth, creating jobs, and reducing vulnerability and exclusion. It
is also key to regional integration and vital to improving the quality of life and reducing poverty.
In general, with the exception of Yemen and Djibouti, transport systems in the MENA region are relatively well
developed. Most countries have extensive road networks, with high capacity in some areas; they also have
important facilities for air and sea transport, and, in several instances, a sizable rail network. The quality of
transport infrastructure is, however, often deficient and cannot support growing, modern economies. There
are also serious capacity gaps in urban and rural transport infrastructure and multiple constraints to regional
transport. In addition, congestion is a growing and serious problem in most large urban areas.
GCC Transport & Logistics Market Forecas 2013 - 2017 in (QAR) Billions
120
100
80
60
40
20
0
2013 2014 2015 2016 2017
Market Needs
The primary market needs by CS Moore and the general market is to accommodate the service and repair
of the increasing amount of heavy trucks and vehicles entering the market. With the decrease in oil prices
causing many companies to decrease expenditures, it is also of increasing importance to lower service
operating costs compared to more expensive providers. A larger facility will result in lower cost per truck
serviced, compared to a smaller facility that spreads fixed costs over a lower number of annual repairs.
With almost 60 percent of its population living in cities, the MENA region is far more urbanized than East
Asia or South Asia. Already, eight of the regions cities have more than three million citizens; Cairo and
Tehran have more than ten million.
With the transformation of the economy and deep seated social changes currently taking place, most
cities have experienced rapid growth in urban transport demand and in motorization. Yet, the
development of urban transport systems, and particularly public transport, has lagged, and this has
fostered excessive reliance on private automobiles. As a result, many of the regions large urban areas,
where the bulk of GDP is produced, face increasingly difficult transport problems with a high degree of
traffic congestion, reduced mobility, and deteriorating air quality.
Market Growth
The commercial road transportation industry is expected to increase at approximately 1 2% per year,
reflecting a relatively mature industry. However, most of the existing trucks on the market will continue
to need ongoing service, regardless of the external market growth. The ongoing relationship that CS
Moore has with many of its customers in the construction and transportation sector ensures a stable
stream of business that is not directly impacted by the slowing rate of external market growth.
Market Segmentation
The service center focuses on heavy trucks and vehicles for the construction and transportation sector. It
provides exclusive service for manufacturers selling directly to CS Moore such as Volvo, Mercedes, and
Man brands. This ongoing focus will enable a specialized team to understand the treatment and care of
specific truck models, as well as obtain price discounts on parts ordered in scale directly from
manufacturers.
The strategy of CS Moore for the new service center is two-fold. First, the center will provide lower
overhead as it distributes fixed costs over a larger number of heavy trucks and vehicles being services.
Even with additional overhead expenses, it may provide emergency and routine maintenance services
based on existing agreements that it has with clients. Second, the new service center will provide the
opportunity for additional revenue streams outside of sales, transportation, and leasing. This will further
diversify the company and enable it to acquire new customers within the GCC region that could potentially
offer new cross-selling opportunities that would otherwise not be possible with the existing service
center.
The new service center will require a total of 750,000 QAR in bank financing, the remaining 750,000
QAR will be directly invested by the owners.
The new 2,000 Sf. service center will be erected and assets will be transported from the previous
center into the new site. Additional resources will also be procured in order to fulfill the capacity
expectations of the new center.
Additional staff will be hired and trained by the companys existing team; technicians will be
responsible for providing routine services as well as repairs. Quality control and safety procedures will
be established and reinforced by management.
The company will immediately continue the service of its existing fleet and contracts it has
established with its clients. In addition to its existing demands, it will hire and train a business to
business salesforce responsible for acquiring new contracts. This will entail acquiring a list of all
companies within the surrounding area that classify as either construction or transportation
companies.
Adrian
Board/Investors
Wilcourt/Legal
John Doe/CEO
Susan Kevin
Miller/COO Jones/CFO
Marketing
Sales Director Accounting
Director
Strengths
Weaknesses
The new facility will require debt, which increases the companys obligations.
The service facility will have higher fixed costs, which will require more business.
The new staff will need to be trained and hired to meet quality expectations.
There may be unforeseen challenges that could hard the companys core business.
Opportunities
Threats
Decreasing oil prices may negatively impact the demand for freight carriers.
The new logistics zone in Qatar may promote the entrance of new competitors.
Service companies are generally restricted to a small geographic region.
Marketing Plan
The marketing strategy for the new service center will focus on the acquisition of new customers and
cross-selling. Many companies that already have an existing fleet of vehicles that they have purchased
before the inception of CS Moore may require maintenance and general repairs. As these assets reach the
end of their useful life, the companies will need to either sub-contract a trucking provider or acquire a
new replacement vehicle.
Similarly, as CS Moore sells new vehicles, it may provide the customer with ongoing maintenance support
from a reputable location. This will not only directly increase the perception of CS Moore as a truck
Personal Selling
The personal selling provided by the company will rely upon the companys existing in-house marketing
specialists trained to acquire service agreements. This may include contracts with construction
companies, transportation companies, and potentially competing sellers of commercial vehicles. The
personal selling is designed to establish a relationship with the company and develop trust, while
communicating the value of the company and competitive pricing. The sales team will be a hybrid of
commission based with a basic salary and employment contracts will be terminated if they are unable to
meet sales quotas.
Mass Marketing
The mass marketing will entail strategic advertisement placements in industry specific trade magazines
targeted logistics managers and business executives within the construction and transportation sector.
The success of these marketing campaigns will be measured by a return on advertising investment (ROA)
and all leads generated from the campaigns will be directed to an inbound sales team responsible for
working with the lead to close the transaction and establish a service contract.
Pricing Strategy
The pricing strategy will determine the exact bid price for service contracts that the company charges.
Since many third-party companies will receive several competitive bids, it is important to determine a
pricing strategy using bid analysis software and determine the equilibrium between competitive service
charges and a profitable client lifetime value.
Use of Funds
A total of $2,5000,000 will be acquired with $1,700,000 to finance the construction costs under debt financing
with negotiable terms and an additional $800,000 offered for 30% equity stake in the company. The current
construction costs are being made in order to fulfill orders already placed by vendors, which the company is
currently satisfying by ordering from third party producers.
Startup
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Expenses Assets Investment Loans
The financial highlights are how the company is projected to perform over the course of the next twelve months
and three to five years. The projections are based on comparable facilities based on estimated revenue range
and size, along with geographic location. We have assumed that for at least the first six-months of post-money
financing that expenses may be greater than revenues while the company invests into growth.
Gross Margin/Revenue 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88%
EBITDA/Revenue 31% 33% 36% 39% 41% 43% 45% 47% 49% 51% 53% 55% 45% 45% 45%
Net Profit/Revenue 21% 24% 27% 30% 33% 36% 38% 41% 43% 45% 47% 49% 38% 39% 39%
Projected Cash Flow By Year (000) Projected Net Income By Year (000)
2500 560
2000 540
Net Cash Flow 520
1500
500
1000
480
Cash Balance
500 460
0 440
Year 1 Year 2 Year 3 Year 1 Year 2 Year 3
The company believes that it can reach an increasing net profit margin due to economies of scale. Through
investments in capital expenditures, it may decrease its general and administrative expenses. Financial
indicators are based upon the performance of comparable companies in the same asset class, revenue
range and age both from publicly available information and our internal database of research.
Financial Indicators
Year 1 Year 2 Year 3
Profitability %'s:
Gross Margin 88% 88% 88%
Net Profit Margin 38% 39% 39%
EBITDA to Revenue 45% 45% 45%
Return on Assets 25% 21% 19%
Return on Equity 39% 30% 24%
Financial Ratios
7%
6%
5%
4%
3%
2%
1%
0%
Year 1 Year 2 Year 3
Revenue By Year
1450
1400
1350
1300
1250
1200
Year 1 Year 2 Year 3
140,000
120,000
100,000
80,000
60,000
40,000
20,000
-
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
The profit and loss assume that the company will have margins at a comparable level to companies within
its industry. While management might not have incurred exactly for future operating expenses, they have
been assumed to reasonable reach comparable profit margins to industry comparables. The management
will operate with minimal expenditures to focus on R&D and commercialization expenses until the
company has sufficient income to support dividend distribution.
Expenses
Utilities 14,400 14,976 15,575
Communication 6,000 6,240 6,490
Travel 30,000 31,200 32,448
Office Supplies 2,400 2,496 2,596
Professional Fees 9,000 9,360 9,734
Bad Debt Expense 15,000 15,600 16,224
Other SG&A 23,200 24,128 25,093
Total Operating Expenses 100,000 104,000 108,160
Wages & Payroll 450,000 472,500 496,125
Depreciation, Amortization & Taxes 89,929 85,112 79,790
Net Income 480,636 514,982 551,349
Net Income/Revenue 38% 39% 39%
Cash Outflows
Investing Activities
New Fixed Assets Purchases - - -
Inventory Addition to Bal.Sheet - - -
Cost of Sales 152,804 160,445 168,467
Operating Activities
Salaries and Wages 450,000 472,500 496,125
Fixed Business Expenses 100,000 104,000 108,160
Taxes - - -
Financing Activities
Loan Payments 118,936 118,936 118,936
Line of Credit Interest - - -
Line of Credit Repayments - - -
Dividends Paid - - -
Year 1 Cash
3,000,000
2,000,000
1,500,000
1,000,000
500,000
Cash Balance
-
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
(500,000)
The projected balance sheet assumes that there are no dividend draws and all cash flow is re-invested
back into the company at the end of the year. The balance sheet does not assume any line of credits or
account receivables that are outstanding at the end of the year and that the company will have paid off
all liabilities. Likewise, it assumes that all accounts will pay within thirty-days and there will be no
delinquency of payments.
Long-term Assets
Long-term Assets 916,000 916,000 916,000
Accumulated Depreciation 17,000 34,000 51,000
Total Long-term Assets 899,000 882,000 865,000
Total Assets 1,934,630 2,398,788 2,893,991
Revenue
$90,000,000
$80,000,000
Best Case
$70,000,000
$60,000,000
Most Likely
$50,000,000
$40,000,000
$20,000,000
$10,000,000
$-
Year 1 Year 2 Year 3
Gross Margin 70,400 73,920 77,616 81,497 85,572 89,850 94,343 99,060 104,013 109,214 114,674 120,408
Gross Margin/Revenue 0% 0% 0% 0% 0% 0% 88% 88% 88% 88% 88% 88%
Expenses
Utilities 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Communication 500 500 500 500 500 500 500 500 500 500 500 500
Travel 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
Office Supplies 200 200 200 200 200 200 200 200 200 200 200 200
Professional Fees 750 750 750 750 750 750 750 750 750 750 750 750
Bad Debt Expense 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250
Other SG&A 1,933 1,933 1,933 1,933 1,933 1,933 1,933 1,933 1,933 1,933 1,933 1,933
Amortized Start-up Expenses - - - - - - - - - - - -
Depreciation 1,417 1,417 1,417 1,417 1,417 1,417 1,417 1,417 1,417 1,417 1,417 1,417
Commercial Loan Payments 6,250 6,219 6,189 6,158 6,126 6,095 6,063 6,031 5,999 5,966 5,933 5,900
Total Operating Expenses 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333
EBIT 62,067 65,587 69,283 73,163 77,238 81,517 86,009 90,727 95,680 100,880 106,341 112,075
EBIT/Revenue 78% 78% 79% 79% 79% 80% 80% 81% 81% 81% 82% 82%
Cash Received
Revenue
80,000 84,000 88,200 92,610 97,241 102,103 107,208 112,568 118,196 124,106 130,312 136,827
New Current Borrowing
- - - - - - - - - - - -
New Long-Term Liabilities
- - - - - - - - - - - -
Sale of Other Current Assets
- - - - - - - - - - - -
Sale of Long-Term Assets
- - - - - - - - - - - -
New Investment Received
- - - - - - - - - - - -
Subtotal Cash Received
80,000 84,000 88,200 92,610 97,241 102,103 107,208 112,568 118,196 124,106 130,312 136,827
Expenditures