The Fortune Group of Hotels A Praveen Shetty Group.

Dubai is a region where visionary leaders continue to push the boundaries and every year, reach new
heights in their quest to transform it into global destinations with distinction. Leveraging its favourable
geographical location, Dubai brings the world to its doorsteps.

Fortune Group of Hotels a privately-owned entity is one of the emerging hotels in Dubai in
hospitality industry. It started the first hotel in 2001 under the enterprising leadership of Founder
Chairman Mr. Praveen Shetty, who is now spearheading the Groups unprecedented expansion plans.

Fortune Group of Hotels consists of 8 hotels and 2 of the projects are in development stage.

Following are the names of the hotels that form the Fortune Group and to its business:

Name Location Catagory

Fortune Park Hotel Dubai Investments Park Dubai 4 Star
Dubai Grand Hotel Damascus Road, Al Qusais - Dubai 4 Star
Dubai
Fortune Karama Hotel 53 2 C St - Al Wasl - Dubai 3 Star
Fortune Plaza Hotel Al Nahda Road,Al Qusais 2 - Dubai 3 Star
Dubai
Fortune Hotel Deira Omar Bin Al Khattab St - Dubai 3 Star
Fortune Classic Hotel Damascus St , Al Qusais - Dubai Standard
Apartments
Fortune Royal Hotel Al Gurfa 4 Fujairah, Dubai 4 Star
Fortune Hotel Apartments Al Mankhool, Bur Duba Deluxe Apartment

Implementing latest design of architecture and providing top class facility and service trends at all the
hotels that suits both business and leisure travellers has been a constant endeavour of the Fortune
Group.

The Hotels

1. Fortune Park Hotel

A Boutique Hotel, designed by famous Reza Kabul an American Architecture is located in the
Dubai Investments Park (DIP) amid the bustling vicinity. Designed to instil a perfect balance of
rejuvenation and calm, the contemporary interiors of the boutique hotel set an exclusive
identity for the property. Having created a personal characteristic in lively ambiance of DIP
gives it a unique identity. Its proximity to the new Al Maktoum International Airport, the Jebel
Ali Free Zone Authority (JAFZA), and the Expo 2020 site makes it an ideal option for both
business and leisure-travellers.

This Boutique Hotel hosts a mix of Executive Suites, Junior Suites, Double Rooms (14 per floor),
Twin Rooms and special arrangements are also made for physically disabled guests are
 catered by a total of 114v rooms. Automation and technology runs parallel to the design of
the room. All rooms are incorporated with sofa-cum-beds to conveniently host additional
guests / children; easily allowing the space to be converted into a family room without
unrequited shifting of furniture.

2. Dubai Grand Hotel by Fortune

A jewel in the crown of Fortune Group of Hotels. Consisting of 150 Rooms & Suites, the most
vibrant 12 F&B outlets showcasing the best of International Cuisine and varied entertainment
ranging from Asian, Arabic to Western. Open to sky swimming pool and health club are some
of the leisure facilities guests can avail and enjoy. Located on Damascus Road, Al Qusais, Dubai
and is just 5 minutes drive from DAFZA (Dubai Airport Free Zone Authority) and Terminal 2
Dubai International Airport, also a convenient 10 minutes drive to Sharjah Downtown.

3. Fortune Karama Hotel

The hotel is a landmark in Dubai, featuring facilities that are an ideal mix for both Corporate
and leisure traveller. 130 Rooms & Suites, 9 F&B outlets that showcase the best of
International cuisine and varied entertainment ranging from Asian, Arabic to Western. Its
truly a destination by itself. Sky swimming pool, health club and other leisure facilities add to
the value to the guests. Located in heart of the city near Karama Metro station, 12 minutes
drive from Dubai International Airport is one of the most sought-after properties in Bur Dubai.

4. Fortune Plaza Hotel

After the renovation, the new rooms have got excellent feedback on the ambience and
facilities. Contemporary furniture, Axminister Carpets, ambient lighting, LCD televisions with
a bouquet of International Satellite channels, Mini Bar, Tea Coffee maker, Safety Vault, Direct
dial telephones, free WiFi internet: a four-fixture bathroom etc just give an lavish life
experience to the guests.

5. Fortune Hotel Deira

This is the latest acquisition of the group in Dubai, offering an outstanding range of facilities
and services for guests with limited budget. The hotel has 76 well-appointed rooms, a coffee
shop and a restaurant besides 4 night clubs. Warm hospitality by friendly and courteous staff
who go the extra mile to make the stay as comfortable and satisfying as possible.

6. Fortune Classic Hotel Apartment

Located close to Dubai International Airport and DAFZA (Dubai Airport Free Zone Authority)
in Al-Qusais makes it a perfect stop for short and long stayers. 64 spacious 1, 2 & 3 Bedroom
 fully furnished apartments amalgamated with contemporary decor with exclusive amenities,
elegantly furnished with a fully equipped kitchen offers comfortable stays for families as well
as business travellers.

7. Fortune Royal Hotel, Fujairah

Premiere Four Star Hotel with 98 rooms and 9 F&B outlets, spa and swimming pool offers
excellent views of Fujairah towards the Arabian Sea on one side and Hajjar Mountains on the
other side. Being located on Corniche Road, it provides an easy access to the business districts,
shopping malls, tourist attractions and the beach.

8. Fortune Hotel Apartments, Fujairah

Recently renovated to a Deluxe Hotel Apartments, this hotel consists of a multi-cuisine

restaurant and Coffee Shop. Hotel Apartment also offers a secluded beach trip or family
leisure activities, adventure sports and Heritage sightseeing to mention a few. Friendliness
and facilities by the staff here continues to be appreciated by guests and holds in very high
esteem by its clients.

Food & Beverage at Fortune Group of Hotels

1. Ind-Chi

It is the group`s signature restaurant. Catering variety of delicacies from India and China, this fine
dine restaurant redefines luxury dining for its guests. Ind-Chi is a beautiful and stylish place to
experience a variety of flavors, textures and cooking styles in one sitting. Contemporary Indian
cuisine keeps anyone coming back for more. With highly recommended dishes, Ind-Chi has made
loud noises and made it a talk of the town.

2. Freddys-Restro Caf

Located at Fortune Park Hotel, Dubai Grand Hotel by Fortune, Fortune Karama Hotel & Fortune
Plaza Hotel in Dubai and Fortune Royal Hotel, Fujairah, the caf has become a latest hangout
place in Dubai. It offers both pub grubs and multi-cuisine main course. A 40 feet long bar is very
well stocked for its size. All major LIVE sports are broadcasted here on large screens. Billiard tables
and loads of activities to keep one busy like Karaoke, Darts, Golf Putting, Foosball table, Nintendo
room with latest Wii games and other touch screen video games just make it a perfect hangout
place for people of all age groups.
3. Desi Dhaba

It is the only restaurant in town with a concept like this where Punjabi Bhangra can be enjoyed to the
max. This is the latest offering at Fortune Park Hotel & Dubai Grand Hotel by Fortune. It offers the best
of Punjabi cuisine coupled with Live Singers and Bhangra Dancers.

4. Utsav

Presenting an enticing variety of delicacies from India along with Multi-cuisine delicacies
redefines luxury dining for its guests. With impeccable service and a number of highly
recommended dishes, it has become a popular place for the families since years.

Title of the Project

New Trends in Hotel SCM that can impact bottom line.

Objective

To identify the existing supply chain model of the Grand Fortune Group of Hotels. To learn about
the planning, operations and procurements strategies and procedures. To compare these existing
procedures with the best practices existing in the hotel industry and come out with the best and
cost-effective techniques that can be incorporated to the existing business model to enhance the
current performance and having a positive impact in the bottom line of the business.

Methodology

The project will commence with literature survey about the hotel industry round the globe and
about the hospitality industry in Dubai. Primary data related to operations, planning, material
procurement, planning and management will be collected from the concerned departments of
the Fortune Group. Marketing and Sales will be analysed by looking at the past financial
statements. The project will also focus on the current Vendor management practices.

The data collected from both primary and secondary research will be used to do a thorough
analysis using frameworks which are as follows: -

1. PESTEL Analysis

A concept in marketing principles used as a tool by organizations to track the environment theyre
operating in thus helping them to plan the launch of new project/product/service etc.

PESTLE is a abbreviation which expands to P for Political, E for Economic, S for Social, T for
Technological, L for Legal and E for Environmental. It gives a birds eye view of the whole
environment from many different angles that one wants to check and keep a track of while
contemplating on a certain idea/plan.

Here are the few questions that need to be asked for this framework

What is the political situation of the country and how can it affect the industry?
What are the prevalent economic factors of the country?
What importance does culture of the geographic location has in the market?
What technological innovations are likely to emerge in near future and affect the
market structure?
Are there any current legislations that regulate the industry?
What are the environmental concerns for the industry?

All the aspects of this technique are crucial for any industry. This framework represents one of
the vertebras of strategic management that not only defines what a company must do, but also
accounts for an organizations goals and the strategies stringed to them.

2. Porter's Five Forces

It is a model helps to identify and analyses five competitive forces that define every industry.
It also helps to determine an industry's weaknesses and strengths. These forces are:

Competition in the industry.

Potential of new entrants into the industry.
Power of suppliers.
Power of customers.
Threat of substitute products.

Frequently used to identify an industry's structure to determine corporate strategy, Porter's

model can be applied to any segment of the economy to search for profitability and
attractiveness.

3. Kraljic Portfolio Purchasing Model

The purpose of this framework is to help purchasers to maximize supply security and reduce
costs, by making the most of their purchasing power. By having the upper hand ovr the
suppliers, procurement moves from being a transactional activity to a strategic activity
because, as Kraljic said, "purchasing must become supply management." The model involves
four steps:

Purchase classification.
Market analysis.
Strategic positioning.
Action planning.
 Supply risk is high when the item is a scarce raw material, when its availability could be
affected by government instability or natural disasters, when delivery logistics are difficult
and could easily be disrupted, or when there are few suppliers.
Profit impact is high when the item adds significant value to the organization's output. This
could be because it makes up a high proportion of the output (for example, raw fruit for a
fruit juice maker) or because it has a high impact on quality (for example, the cloth used by a
high-end clothing manufacturer).

4. A.T. Kearney Purchasing Chessboard

A.T. Kearney helps the businesses to improve their procurement performance, to transform
supply management processes, to develop in-depth analytics, and understand how
collaboration technology can be used to achieve strategic objectives.

5. Value Stream Mapping (VSM)

A special type of flow chart that uses symbols known as "the language of Lean" to depict and
improve the flow of inventory and information. Value stream mapping provides vision and
plans that connect the improvement activities. Value stream mapping and analysis is a tool
that gives an insight to see waste, plan to eliminate it, thus making the process efficient and
lean.

Expected Outcomes

Adopting to lean paradigm, thus eliminating the repeated and redundant processes.
Shifting to a strategic sourcing model rather just engaging in transactional purchases
by selection of best suppliers and important activities.
Efficient material planning and handling.
Enhanced vendor management and improved relationships with an opportunity to
get into long term business contract and vendor development.
Improving the quality of services being provided by the hotel by reducing the cycle
time and increasing the value provided to the customer to maximum. Thus, helping
to achieve greater customer loyalty.
Adopting a marketing strategy to showcase the lean management practices to create
awareness to customers
References

http://www.investopedia.com/terms/p/porter.asp
https://www.mindtools.com/pages/article/newSTR_49.htm
https://www.atkearney.com/web/the-purchasing-chessboard/about
https://www.mindtools.com/pages/article/newSTR_49.htm