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    Bayad Po!

    Uploaded by

    Mark Anthony Abe
    This document contains a demographic profile and consumer preference questionnaire. It collects information such as name, gender, marital status, employment status, monthly income. It asks participants to rate their preferences for private label versus branded products across different categories like food, condiments, and hygiene/personal care. Participants are asked to indicate their level of agreement with statements about factors that influence their purchasing decisions such as price, packaging, product quality, advertising, and recommendations from friends and family.

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    © All Rights Reserved
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    Bayad Po!

    Uploaded by

    Mark Anthony Abe
    25 views3 pages
    This document contains a demographic profile and consumer preference questionnaire. It collects information such as name, gender, marital status, employment status, monthly income. It asks participants to rate their preferences for private label versus branded products across different categories like food, condiments, and hygiene/personal care. Participants are asked to indicate their level of agreement with statements about factors that influence their purchasing decisions such as price, packaging, product quality, advertising, and recommendations from friends and family.

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    BAYAD PO!.docx

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    This document contains a demographic profile and consumer preference questionnaire. It collects information such as name, gender, marital status, employment status, monthly income. It asks participants to rate their preferences for private label versus branded products across different categories like food, condiments, and hygiene/personal care. Participants are asked to indicate their level of agreement with statements about factors that influence their purchasing decisions such as price, packaging, product quality, advertising, and recommendations from friends and family.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Bayad Po!

    Uploaded by

    Mark Anthony Abe
    This document contains a demographic profile and consumer preference questionnaire. It collects information such as name, gender, marital status, employment status, monthly income. It asks participants to rate their preferences for private label versus branded products across different categories like food, condiments, and hygiene/personal care. Participants are asked to indicate their level of agreement with statements about factors that influence their purchasing decisions such as price, packaging, product quality, advertising, and recommendations from friends and family.

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    PART 1: DEMOGRAPHIC PROFILE

    Name (Optional): ________________________


    Gender: ___

    This questionnaires pertain to find out your preference on choosing branded and private
    label product(s). Over the years you have experience that helps you to spend/budget your
    money. There are no right or wrong answers.

    Instruction: Please put a check () to mark each item you choose in the parentheses.

    STATUS

    [ ] Single

    }
    [ ] Married
    [ ] Widowed
    [ ] Legally separated If yes: [ ]With child/children [ ] Without children

    EMPLOYMENT STATUS

    [ ] Working
    [ ] Non - working
    [ ] Student

    MONTHLY INCOME

    [ ] P10, 000 - P20, 000


    [ ] P20, 001 - P30, 000
    [ ] P30, 001 - P40, 000
    [ ] P40, 001 - P 50, 000
    [ ] P50, 001 above
    FOODS & CONDIMENTS

    Private
    Branded
    Label
    Products
    Products

    4 3 2 1 4 3 2 1
    1. Pricing is fine.

    2. Packaging design is appealing.

    3. Size/ Quantity is just right for its price and


    for use.

    PART 2: CONSUMERS PREFERENCE

    Instruction: For each statement, please put a check () whether you strongly agree,
    agree, disagree, and strongly disagree.

    4-Strongly Agree 2-Disagree


    3-Agree 1-Strongly Disagree

    4 3 2 1

    1. I consider price the most upon buying products.


    2. I mostly consider packaging upon buying products.
    3. I consider the content of the product mostly upon purchasing.
    4. Friend/ Family referral affects my buying behavior.
    5. Product accessibility affects my buying preference.
    4. Products are advertised effectively and
    truthfully.

    5. Quality expectations are met.

    HYGIENE/ PERSONAL CARE

    Private
    Branded
    Label
    Products
    Products

    4 3 2 1 4 3 2 1

    1. Appropriate pricing

    2. Captivating packaging design

    3. Size/ Quantity is just right for its price and for


    use.

    4. Products are advertised effectively and


    truthfully.

    5. Confident with quality

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