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    Fluffy Fruity: Tres Leches Fruity Sponge Cupcakes

    Uploaded by

    dan lee
    The document describes a survey about a proposed Tres Leches Fruity Sponge Cupcake product. It asks respondents questions about their cupcake preferences, buying habits, and willingness to purchase the proposed product. Key questions gauge interest in fruit flavors like strawberry and banana, how much respondents are willing to spend on cupcakes, and what store location and attributes would influence them to patronize a new "Fluffy Fruity" bakery selling the product.

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    Fluffy Fruity: Tres Leches Fruity Sponge Cupcakes

    Uploaded by

    dan lee
    155 views3 pages
    The document describes a survey about a proposed Tres Leches Fruity Sponge Cupcake product. It asks respondents questions about their cupcake preferences, buying habits, and willingness to purchase the proposed product. Key questions gauge interest in fruit flavors like strawberry and banana, how much respondents are willing to spend on cupcakes, and what store location and attributes would influence them to patronize a new "Fluffy Fruity" bakery selling the product.

    Original Description:

    qstnnr

    Original Title

    Questionnaire

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    The document describes a survey about a proposed Tres Leches Fruity Sponge Cupcake product. It asks respondents questions about their cupcake preferences, buying habits, and willingness to purchase the proposed product. Key questions gauge interest in fruit flavors like strawberry and banana, how much respondents are willing to spend on cupcakes, and what store location and attributes would influence them to patronize a new "Fluffy Fruity" bakery selling the product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    155 views3 pages

    Fluffy Fruity: Tres Leches Fruity Sponge Cupcakes

    Uploaded by

    dan lee
    The document describes a survey about a proposed Tres Leches Fruity Sponge Cupcake product. It asks respondents questions about their cupcake preferences, buying habits, and willingness to purchase the proposed product. Key questions gauge interest in fruit flavors like strawberry and banana, how much respondents are willing to spend on cupcakes, and what store location and attributes would influence them to patronize a new "Fluffy Fruity" bakery selling the product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Fluffy Fruity: Tres Leches Fruity Sponge cupcakes

    Dear respondent, good day! We, the researchers are having a feasibility study on
    manufacturing a Tres Leches Fruity Sponge Cupcake and to attest its
    marketability. Through this brief survey, your answers will be helpful in the
    said study. Your answers will only be used for survey purposes. Thank you!
    SURVEY QUESTIONNAIRE

    Name (optional): ___________________________ Age: _______

    Address:_____________________________________ Gender:_____

    Directions: Kindly put a check to your answer.

    Civil Status:

    Single Married
    Occupational Status:

    Student Employed

    Self-Employed Unemployed

    Health historical information/status:

    Diabetic Non-diabetic

    Lactose in Tolerance Egg Allergies

    Others; please specify:_____________________________________


    Monthly Income:

    For employee For student Weekly allowance:

    Below Php 10,000 Below Php 500


    Php 10,001 - 15,000 Php 501 Php 1,000
    Php 15,001, - 20,000 Php 1,001 1,500
    Php 20,001- 25,000 Php 1,501 2,000
    Above Php 25,001 Above Php 2,001
    1. Do you eat Cupcakes?

    Yes No
    2. What flavors do you want? (You can choose more than one.)

    Fruit Vanilla
    Vegetable Oreo/Cookies n Cream
    Chocolate Red Velvet
    Others; please specify:
    3. Where do you buy a Cupcake? (You can choose more than one.)
    Ednas Cakeland Caf La Tea
    Goldilocks N.E. Bakeshop
    Nyork Cafe Buying Online
    Red Ribbon
    Others; please specify:_________________________________________
    4. Who are the online sellers in Cabanatuan City you have heard of and from
    whom you had purchased already?

    _________________________________________________________________________

    5. What occasions do you commonly use cupcakes as desserts? (You can choose
    more than one.)

    Birthday Baby Shower


    Wedding Halloween
    Valentines Christmas
    Baptismal
    Others; please specify:_________________________________________
    6. How much are you willing to spend in ordering cupcakes for specific
    occasion?

    Php 3,000 for 100 pieces


    Php 5,000 for 200 pieces
    Php 7,000 for 300 pieces
    Php 10,000 for 600 pieces
    7. As customer, are you satisfied?

    Yes
    No
    8. For regular days, how often do you buy a Cupcake?

    Once a week Thrice a week

    Twice a week Once a month

    Others, please specify ________________


    9. How much are you willing to spend in buying a piece of Cupcake?

    Php 20.00 - 35.00 Php 51.00 65.00


    Php 36.00 50.00 Php 65.00 and above
    10. How many cupcakes are you willing to buy in a single purchase?

    1-3 pieces
    4-6 pieces
    7-12 pieces
    13 and above
    11. Would you purchase Tres Leches fruity sponge cupcake that is like regular
    cupcake?

    Yes
    No
    12. What fruit of the Tres Leches sponge cupcake do you prefer? (You can choose
    more than one.)

    Strawberry Blueberry

    Banana Kiwi

    Mango
    Others, please specify ________________________
    13. If Tres Leches fruity sponge cupcake will be supplied by Fluffy Fruity
    that will open in Mabini Extension, Cabanatuan City, in the market will you
    patronize it?

    Yes
    No
    14. Rate the following factors that influence you to purchase the product. Put
    a in a box equivalent to the number.

    Note: 1 is the highest score, 5 the lowest score.

    1 2 3 4 5
    Price
    Quality
    Brand name
    Design & Packaging
    Influence of
    Friends & Family
    Service
    Store ambience

    THANK YOU FOR YOUR TIME!!

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