Leasing Furniture

POP-UP BIZ #1: NOVEMBER 3, 2017
LEASING FURNITURE
Rodrigo Aleman, Maria Amin & Andrea Cadena
732.000 People from all over the world
move to Barcelona every year.
196.604
Students in Barcelona, one of
the largest university
communities in Europe.
11.800 Foreign students
20.000 Young professionals

WHAT PROBLEMS ARE FACED BY
PEOPLE LIVING ABROAD?
Language Cultural Financial
barrier Shock Security
Legal Missing
Meeting
processes and family and
Friends requirements Finding
friends
Accommodation
38% 40%
Found moving abroad
harder than expected
due to accommodation.
811,000
From flats
Are unfurnished
WHY
We want to make people stories abroad take
a comfortable start by making them feel at
home.
TARGET MARKET
11.860 20.000
Of foreign students are
Master's degree/MBA Expats/Young professionals
28.5
Average age of
24
Average age of
25-34
Average age of
MBA Students Master's Degree Students 48% of Expats
60,5% are Americans 18,8% are Europeans

SECONDARY TARGET
MARKET
TARGET MARKET
Landlords
2,605Real Estate Agencies in BCN

The primary target market of The Fungry
6,454 Multinational Companies in BCN
Vegans are male and female working

millennials in the C market.
HOW
Our service offers furniture leasing , from a single piece to an
attractive all-inclusive formula . This allows the convenience of monthly
payments to our company, helping the local economy due to our

partnership with studios in Barcelona.
WHAT
The customer selects the furniture in our webpage , the time of leasing
(6 months, 1 year or 2 years) and then add the extra services we provide
such as interior design advice, transportation, installation, maintenance
and pick-up service when the contract ends.

FURNITURE RENTAL
MARKET OVERVIEW
The practice of renting furniture instead of purchasing has proven to be
beneficial for consumers.
With the progress in design and style, consumers are considering the
dynamic nature of trends .
Leasing furniture is about providing access and comfort to consumers
who feel that these services are about both saving money and
convenience.
MARKET SIZE AND FORECAST
The furniture rental market is expected to grow at a robust
growth over the forecast period i.e. 2017-2024.
The practice of renting instead of purchasing furniture has
proven to be beneficial for consumers because of a lower
price with reduced expense and maintenance which will drive
the furniture rental market size.

North American region is dominating
the market globally, in terms of the
demand for rental furniture.
It is followed by Asia-Pacific occupying
the second position in the market.
Europe is anticipated to showcase

robust growth in the next few years.
RESEARCH POLL
We interviewed 30 people from

Colombia, Spain, Ecuador, Austria, Azerbaijan, Belgium,
Germany, Canada, Italy, United States, Mexico, Morocco,
Saudi Arabia
Their ages
10% 18-22
36,7% 23-26
33,3% 27-30
20% 30-35
EXPAT OR STUDENT?
23 are students, 2 are expats, 5 are other

STUDENTS IN BCN
22 Master's degrees/MBA
1 Undergrad
1 PhD
6 This doesn't apply to me

TIME OF STAY IN BCN
6 months - 1
1 year - 11
2 years - 3
More than 2 years - 2
Still not sure - 7
Doesn't apply - 6
WOULD YOU LEASE OR BUY FURNITURE
FOR 6 MONTHS/1-2 YEARS?
Leasing 22
Buy 6
Neither 2
IF IKEA/FURNITURE SHOPS OFFERED YOU
FURNITURE LEASING, WOULD YOU LEASE
THEIR FURNITURE?
Yes 25
No 5
IF YOU'RE LEAVING BCN BUT YOU BOUGHT
FURNITURE IN YOUR STAY, WOULD YOU
SELL ALL OF YOUR ITEMS TO A FURNITURE
LEASING COMPANY BEFORE LEAVING?
Yes 19
No 1
Maybe 8
EXPLAIN WHY.
"I wouldn't have to worry about it anymore and I get money out of it."
"To get some money back from my investment."
"Because I need to get rid of it anyway."
"It's too difficult to carry all the furniture way back to my city."
"Because is way faster and reliable than selling each one of my furniture as a
particular to some stranger. Also, the meeting part is tedious and having to cross-
check schedules and the inevitable price reduction is demolishing."
"If I'm leaving I want to sell everything as soon as possible for a good price."
"Because I dont want to throw them away when Im in a hurry."
"Depends on the customer journey. If the process is efficient. Otherwise 2nd hand
selling platforms suffice."

HOW MUCH ARE YOU WILLING TO PAY
MONTHLY FOR A FURNITURE LEASE
PACKAGE (FURNITURE FOR THE MAIN
BEDROOM, LIVING ROOM, AND DINING
ROOM)?
STUDENT TESTIMONIALS
Former ELISAVA STUDENT from
Colombia says:
"When I got to Barcelona, I had to buy
all my furniture from IKEA and because
of a family issue, I had to leave abruptly
and I left everything behind. I lost
money, time and all my furniture and
this usually happens to a lot of people
that leave Barcelona. They leave it
behind either for the next people
renting the place or their landlords."

EXPAT TESTIMONIAL
A consultant from Australia says:
"When my partner and I arrived in
Barcelona, we needed to buy
everypiece of furniture, including
washing machine, electronics, etc.
Unfortunately, we gave everything to
the landlord because of the lack of
time. We ended up making a deal for a
discount on the last month of rent."

STUDENT TESTIMONIALS
Second-year MBA STUDENT from
ESADE says:
"I'm leaving in a couple of days and I just
want to get rid of stuff I bought while I
was living here. I don't care much about
the money but I don't want to leave things
behind for my landlord since he'll probably
throw them away."

WHAT DO EXPERTS SAY?
WINDOWS TO THE PAST

Established in 1992, Singapore.
"Every home says a little bit about the person living in it. It reflects a
personality and lifestyle of the resident. And what brings it alive is the
furniture and embellishments that adorn it."
Many corporate companies, expatriates, and locals in Singapore have
benefited from the WTP furniture leasing advantage.

WHAT DO EXPERTS SAY?
RENT-A-CENTER
Established in 1986, USA.
"Our rental-purchase agreements are designed to appeal to a wide
variety of customers by allowing them to obtain merchandise that they
might otherwise be unable to obtain due to insufficient cash resources
or a lack of access to credit."

OUR COMPETITORS
DOMESTICO RENT
Is a company thatrents furniture. It offers a wide variety of styles to
cover all market needs. They offer different possibilities such as retro,
contemporary, exterior and retro-lit furniture. In addition to other items
such as lamps, carpets, art, and accessories. They arrive throughout
Spain. Rent for occasions outside the usual.
Maximum time of rent: 100 days.

OUR COMPETITORS
HOME ESSENTIALS
In 2005 Home Essentials bought the company Las Trebedes in Spain and
thus enters the European market. They rent furniture, accessories,
appliances, kitchen equipment, etc.
There is no maximum or minimum rental time.

POTENTIAL PARTNERS
SIT DOWN
"Would you lease your furniture?"
"No. Because we have to get rid of our stock in order to show the new
models. What we could offer is a discount for buying big volumes of
items. We have several sales during the year."

Average price for a single love seat: 780
Average price for a low-cost dining room: 1000

POTENTIAL PARTNERS
DECO PALACE
"Would you lease your furniture?"
"Maybe. If the proposal is attractive enough maybe we can work with
you. We work with custom-made furniture and we have a workshop.
Sometimes we work with second-hand furniture and we refurbish them
so renting furniture could work."
Average price for a single love seat: 300

Average price for a single table: 250

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POP-UP BIZ #1: NOVEMBER 3, 2017

move to Barcelona every year.

the largest university

11.800 Foreign students

20.000 Young professionals

harder than expected

a comfortable start by making them feel at

Master's degree/MBA Expats/Young professionals

MBA Students Master's Degree Students 48% of Expats

60,5% are Americans 18,8% are Europeans

2,605Real Estate Agencies in BCN

payments to our company, helping the local economy due to our

such as interior design advice, transportation, installation, maintenance

and pick-up service when the contract ends.

beneficial for consumers.

dynamic nature of trends .

Leasing furniture is about providing access and comfort to consumers

The practice of renting instead of purchasing furniture has

proven to be beneficial for consumers because of a lower

price with reduced expense and maintenance which will drive

the furniture rental market size.

the market globally, in terms of the

demand for rental furniture.

It is followed by Asia-Pacific occupying

the second position in the market.

Europe is anticipated to showcase

We interviewed 30 people from

Germany, Canada, Italy, United States, Mexico, Morocco,

23 are students, 2 are expats, 5 are other

6 This doesn't apply to me

More than 2 years - 2

Still not sure - 7

"To get some money back from my investment."

"Because I need to get rid of it anyway."

check schedules and the inevitable price reduction is demolishing."

"Because I dont want to throw them away when Im in a hurry."

selling platforms suffice."

"When I got to Barcelona, I had to buy

all my furniture from IKEA and because

of a family issue, I had to leave abruptly

and I left everything behind. I lost

money, time and all my furniture and

this usually happens to a lot of people

that leave Barcelona. They leave it

behind either for the next people

renting the place or their landlords."

"When my partner and I arrived in

Barcelona, we needed to buy

everypiece of furniture, including

washing machine, electronics, etc.

Unfortunately, we gave everything to

the landlord because of the lack of

time. We ended up making a deal for a

discount on the last month of rent."

"I'm leaving in a couple of days and I just

want to get rid of stuff I bought while I

was living here. I don't care much about

the money but I don't want to leave things

behind for my landlord since he'll probably