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Table 1. Competitive Profile Matrix Apple IBM Dell

The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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181 views

Table 1. Competitive Profile Matrix Apple IBM Dell

The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

Uploaded by

mary1107
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table 1.

COMPETITIVE PROFILE MATRIX

Apple IBM Dell


CRITICAL SUCCESS FACTORS WEIGHT
Rating Score Rating Score Rating Score

Product Quality 0.15 3 0.45 3 0.45 3 0.45

Management Experience 0.10 4 0.40 3 0.30 2 0.20

Market Share 0.04 4 0.16 3 0.12 2 0.08

Innovation 0.15 4 0.60 2 0.30 2 0.30

Customer Loyalty 0.12 4 0.48 4 0.48 3 0.36

Customer Service 0.12 4 0.48 4 0.48 3 0.36

Price Competitive 0.04 4 0.16 3 0.12 1 0.04

Global Expansion 0.08 3 0.24 3 0.24 3 0.24

Advertising 0.03 3 0.09 3 0.09 2 0.06

Web Development 0.04 3 0.12 3 0.12 3 0.12

Financial Position 0.08 4 0.32 3 0.24 2 0.16

Sales Distribution 0.05 3 0.15 2 0.10 2 0.10

TOTAL 1.00 3.65 3.04 2.47

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