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    Table 1. Competitive Profile Matrix Apple IBM Dell

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    mary1107
    The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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    Table 1. Competitive Profile Matrix Apple IBM Dell

    Uploaded by

    mary1107
    133 views1 page
    The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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    marketing

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    CPM - apple

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    The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    133 views1 page

    Table 1. Competitive Profile Matrix Apple IBM Dell

    Uploaded by

    mary1107
    The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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    © All Rights Reserved
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    Table 1.

    COMPETITIVE PROFILE MATRIX

    Apple IBM Dell


    CRITICAL SUCCESS FACTORS WEIGHT
    Rating Score Rating Score Rating Score

    Product Quality 0.15 3 0.45 3 0.45 3 0.45

    Management Experience 0.10 4 0.40 3 0.30 2 0.20

    Market Share 0.04 4 0.16 3 0.12 2 0.08

    Innovation 0.15 4 0.60 2 0.30 2 0.30

    Customer Loyalty 0.12 4 0.48 4 0.48 3 0.36

    Customer Service 0.12 4 0.48 4 0.48 3 0.36

    Price Competitive 0.04 4 0.16 3 0.12 1 0.04

    Global Expansion 0.08 3 0.24 3 0.24 3 0.24

    Advertising 0.03 3 0.09 3 0.09 2 0.06

    Web Development 0.04 3 0.12 3 0.12 3 0.12

    Financial Position 0.08 4 0.32 3 0.24 2 0.16

    Sales Distribution 0.05 3 0.15 2 0.10 2 0.10

    TOTAL 1.00 3.65 3.04 2.47

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