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Table 1. Competitive Profile Matrix Apple IBM Dell

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mary1107

The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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Table 1. Competitive Profile Matrix Apple IBM Dell

Uploaded by

mary1107
166 views1 page
The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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marketing

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CPM - apple

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The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
166 views1 page

Table 1. Competitive Profile Matrix Apple IBM Dell

Uploaded by

mary1107
The document contains a competitive profile matrix comparing Apple, IBM, and Dell across 12 critical success factors for the technology industry. Apple received the highest total score of 3.65 out of 4, followed by IBM at 3.04, with Dell receiving the lowest score of 2.47. The matrix shows Apple has a competitive advantage over IBM and Dell in areas like innovation, customer loyalty, customer service, price competitiveness, and financial position.

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Table 1.

COMPETITIVE PROFILE MATRIX

Apple IBM Dell


CRITICAL SUCCESS FACTORS WEIGHT
Rating Score Rating Score Rating Score

Product Quality 0.15 3 0.45 3 0.45 3 0.45

Management Experience 0.10 4 0.40 3 0.30 2 0.20

Market Share 0.04 4 0.16 3 0.12 2 0.08

Innovation 0.15 4 0.60 2 0.30 2 0.30

Customer Loyalty 0.12 4 0.48 4 0.48 3 0.36

Customer Service 0.12 4 0.48 4 0.48 3 0.36

Price Competitive 0.04 4 0.16 3 0.12 1 0.04

Global Expansion 0.08 3 0.24 3 0.24 3 0.24

Advertising 0.03 3 0.09 3 0.09 2 0.06

Web Development 0.04 3 0.12 3 0.12 3 0.12

Financial Position 0.08 4 0.32 3 0.24 2 0.16

Sales Distribution 0.05 3 0.15 2 0.10 2 0.10

TOTAL 1.00 3.65 3.04 2.47

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