SWOT Analysis
SWOT Analysis
SWOT Analysis
1. Strengths:
2. Weakness:
3. Opportunities:
4. Threats:
Political Factors
Indian cosmetic industries is least affected when compare to other
developed economy and the cosmetics market has been growing at the
rate of 15-20% for the last few years,which attributed to our policy
frame work with respect to capital and liquidity. L’Oréal has built strong
links with trade based on mutuality in support of Indian government.
Economical
Indian economy registered a growth of more than 9 % for last three
years and it maintained robust growth rate as compare to other
countries which are developed and developing, so Indian cosmetic
industry is directly related growth of economy, which is highly support
cosmetic industry. The sector has mainly been driven by improving
purchasing power and rising fashion consciousness of the Indian
population. Moreover, the industry players have been spending readily
on the promotional activities to increase consumer awareness.
Social
L’Oréal has loyalty factor as compared to counter part in other
countries. They are strong in organizing social and promotion events
like fashion shows, which build huge reputation among the people.
Technology
Technology advancement changes the face of traditional Indian
cosmetic market. It is giving faster and secured service, strong
consumer understanding and technology of company has been
delivered world class product. Company also introducing new
innovating technology due to advancement in technology, Hence
technologies continue to evolve and it will meet consumer expectations
and habitats.