The Open Work

Umberto Eco

Translated by Anna Cancogni

With an Introduction
by David Robey

HARVARD UNIVERSITY PRESS

Cambridge, Massachusetts
 Contents

Copyright C 1989 by the President and Fellows of Harvard College

All rights reserved
Printed in the United States of America
to 9 8 7 6 5 4 3 Introduction by David Robey The vii
Chapters I. 2, 3, 4. 5. and 6 are from Opera spenu Chapters 9 and to are from Poetics of the Open Work
Apocalimei e integrati and La struttura user:re. respectively; O Gruppo Editoriale
Fabbri, Bompiani, Sonzogno, Etas S.p.A., Milan. 0 1962. 1964. and 1968, 2 Analysis of Poetic Language 24
respectively. Chapter 7 is from Lettere iuliane; Chapter 8. from La delinizione
dell'arte; they appear here in English translation by arrangement with the author. 3 Openness, Information, Communication 44
Chapter 11 is from Quindici. The English translations of Chapters r and 11 arc by
Bruce Merry and are reprinted with the permission of Twentieth-Cenrury 4 The Open Work in the Visual Arts 84
Studies.
5 Chance and Plot: Television and Aesthetics 105

6 Form as Social Commitment 123

Library of Congress Cataloging-in-Publication Data 7 Form and Interpretation in Luigi

Eco. Umberto. Pareyson's Aesthetics 158
[Opera aperta. English]
The open work I Umberto Eco; translated by Anna Cancogni: with an introduction 8 Two Hypotheses about the Death of Art 167
by David Robey.
9 The Structure of Bad Taste 18o
Translation of: Opera aperta.
Bibliography: p. 217
Includes index. to Series and Structure
0 6 6
ISBN - 74- 39754 (alk. Paper) 236
I 1 The Death of the Gruppo 63
0 6 .
ISBN - 74-63976 6 (pbk.: alk. paper)

1. Aesthetics 2. Poetry. 3. Semiotics. 4. Joyce, James, 1882-1941—Criticism and in-

terpretation 5. Wiener, Norbert, 1894-1964. Title.
8ue39.E2913 1989 88-2I399
Notes 251
I'.85--dCI9 cip
I I
Index 277
vS59-
/400
Contents

Introduction by David Robey The vii

Poetics of the Open Work
2 Analysis of Poetic Language 24

3 Openness, Information, Communication 44

4 The Open Work in the Visual Arts 84

5 Chance and Plot: Television and Aesthetics 105

6 Form as Social Commitment 123

7 Form and Interpretation in Luigi

Pareyson's Aesthetics 158

8 Two Hypotheses about the Death of Art 167

9 The Structure of Bad Taste 18o

to Series and Structure 217

I 1 The Death of the Gruppo 63 236

Notes 251

Index 277
Introduction
by David Robey

Umberto Eco's first published book was the dissertation he wrote

at the University of Turin, on problems of aesthetics in the work of
Saint Thomas Aquinas.' His first novel, published twenty-four
years later in 198o, continues this early interest in the high Middle
Ages. As so many readers of The Name of the Rose can testify, few,
if any, works of fiction have brought the cultural and intellectual
world of this period, or of any other period, so successfully to life.
But medieval studies have been only a minor if persistent interest in
Eco's work as a whole. Since he wrote his dissertation, his remark-
able energies have been mainly directed at the problems and issues
of the present: modern art and modern culture, mass communica-
tions, and the discipline of semiotics.

This book collects for the first time in English Eco's major "pre-
semiotic" writings on modern literature and art—writings, that
is, which predate the publication in 1968 of his first semiotic
or semiological book (the terms "semiotics" and "semiology" can
be used interchangeably), La struttura assente (The absent structure).
Most of them are taken from one or more of the many editions of

1. Il problema estetico in San Tommaso (Turin, 1956); now revised by the author
and recently translated into English as The Aesthetics of Thomas Aquinas (Cam-
bridge, Mass.: Harvard University Press, 1988). Much of this introduction ap-
peared in my chapter on Umberto Eco in M. Caesar and P. Hainsworth, eds.,
Writers and Society in Contemporary Italy (Leamington Spa, England: Berg Publishers,
1984), pp. 63-87. Readers are referred to this volume for further information on
the literary context of Eco's writing, and especially to the chapter by C. Wagstaff,
"The Neo-Avantgarde." I am grateful to the publishers for permission to reprint
parts of my chapter here. Some of the material was also previously published in
the Times Higher Education Supplement.
viii INTRODUCTION

Opera aperta (The open work), published in 1962, the first of Eco's
books on a modern topic and the work with which he made his
name in Italy. Two chapters of the present volume were originally
written after Eco's conversion to semiotics. The first, "The Death of
the Gruppo 63," is included here because it deals with an artistic
movement with which Eco became closely associated immediately
after the publication of Opera aperta. The other, "Series and Struc-
ture," is of particular interest because it deals with the relationship
between the poetics of the "open work" and the structuralist theory
which was the starting point of Eco's semiotics.
Since Opera aperta first appeared, Eco's thinking has developed in a
great many ways. But, as we shall see, there is a substantial and
striking continuity between his early and his later writings. More
important in the present connection, there is a great deal in Opera
aperta and in Eco's writings of the same period that has not been
superseded in his subsequent development, and that remains of
considerable relevance and interest. Opera aperta in particular is still a
significant work, both on account of the enduring historical use-
fulness of its concept of "openness," and because of the striking way in
which it anticipates two of the major themes of contemporary
literary theory from the mid-sixties onward: the insistence on the
element of multiplicity, plurality, or polysemy in art, and the em-
phasis on the role of the reader, on literary interpretation and re-
sponse as an interactive process between reader and text. The ques-
tions the book raises, and the answers it gives, are very much part
of the continuing contemporary debate on literature, art, and cul-
ture in general.
Opera aperta is a polemical book, in marked conflict with the
Crocean aesthetics that dominated the Italian academic world in
the early sixties. There are a great many references to Croce in the
chapters that follow, testifying to the strength of his philosophical
Crocinfluence on thinkers of Eco's generation; indeed, the
hegemony e exercised over Italian intellectual life throughout the
Fascist period and for the first two postwar decades is probably
without parallel in modem European history. The problematic
concept of pure intuition/expression, which constitutes the
foundation of Crocean aesthetics, is something we need not
consider here, bur some of the consequences it entails are worth
recalling if we want
 INTRODUCTION

to understand Opera aperta in its original context.' Art for Croce

was a purely mental phenomenon that could be communicated di-
rectly from the mind of the artist to that of the reader, viewer, or
listener. The intuition/expression which constituted the essence of
the work of art was thus an unchanging entity; it also necessarily
possessed unity, which Croce tended to speak of as a dominant
lyrical feeling or sentiment. The material medium of the artistic
work was of no real significance; it merely served as a stimulus to
enable the reader to reproduce in him- or herself the artist's original
intuition. Equally, the material historical circumstances in which
the artist lived, the artist's biography, the artist's intentions—all
were irrelevant to the proper understanding of the work, since they
were the concern of human faculties quite distinct from those that
generated artistic expression. To all of these principles, Opera aperta
is completely and radically opposed.
Opera aperta arose partly out of Eco's work on general questions of
aesthetics, which was strongly influenced by the anti-Crocean, though
still idealist, philosophy of his mentor at the University of Turin, Luigi
Pareyson, the subject of Chapter 7 (unless otherwise specified,
references to chapters and pages are to those in the present volume).
But the immediate stimulus for writing it came from his contacts
with avant-garde artists, together with his study of the work of James
Joyce, a writer in whom he had a particular personal interest. In fact,
the book has the air of a theoretical manifesto for certain kinds of
avant-garde art; for the Gruppo 63 (see Chapter 1 I), which was
formed in the year after its publication and of which Eco himself
became a member, it effectively served as such.
In Opera aperta the idea of the open work serves to explain and
justify the apparently radical difference in character between mod-
ern and traditional art. The idea is illustrated in its most extreme
form by what Eco calls "works in motion" (opere in movimento);
he cites (Chapter i) the aleatory music of Stockhausen, Berio,
and Pousseur, Calder's mobiles, and Mallarme's Livre. What such
works have in common is the artist's decision to leave the arrange-
ment of some of their constituents either to the public or to chance,
thus giving them not a single definitive order but a multiplicity of
2. For an introduction to Croce's work, see his Breviario di estetica (Bari: Laterza,
1951; orig. pub. 1913), tr. as The Essence of Aesthetic (London: Heinemann, 1921).
 INTRODUCTION

possible orders; if Mallarm÷ had ever finished his Litre, for in-
stance, the reader would have been left, at least up to a point, to
arrange its pages for him- or herself in a variety of different se-
quences. Works of this kind are for the most part of recent origin,
evidently, and even today are very much the exception rather than
the rule. Eco's point, however, is that the intention behind them is
fundamentally similar to the intention behind a great deal of mod-
ern art since the Symbolist movement at the end of the nineteenth
century.
Traditional or "classical" art. Eco argues, was in an essential
sense unambiguous. It could give rise to various responses, but its
nature was such as to channel these responses in a particular direc-
tion; for readers, viewers, and listeners there was in general only
one way of understanding what a text was about, what a painting
or sculpture stood for, what the tune was of a piece of music. Much
modem art, on the other hand, is deliberately and systematically
ambiguous. A text like Finnegans Wake, for Eco the exemplary
modern open work, cannot be said to be about a particular subject;
a great variety of potential meanings coexist in it, and none can be
said to be the main or dominant one. The text presents the reader
with a "field' of possibilities and leaves it in large part to him or her
to decide what approach to take. The same can be said, Eco argues,
of many other modem texts that are less radically avant-garde than
the Wake—for instance, Symbolist poems, Brecht's plays, Kafka's
novels.

This is where the analogy with works like Mallarrne's Livre ob-
tains: just as Mallarme's reader would have arranged the pages of
the book in a number of different sequences, so the reader of the
Wake perceives a number of different patterns of meaning in Joyce's
language. In the Lure it is the material form that is open, whereas
in the Wake it is the semantic content; but in each case, according to
Eco, the reader is in substantially the same position, because in each
case he or she moves freely amid a multiplicity of different interpre-
tations. The same analogy obtains, he argues, between abstract vi-
sual art and mobiles; and between the aleatory music of Stockhau-
sen, Berio, or Pousseur and the serial music of a composer like
Webem (see particularly Chapter to). All these characteristically
modern forms of art are said by Eco to mark a radical shift in the
relationship between artist and public, by requiring of the public a
 INTRODUCTION

much greater degree of collaboration and personal involvement

than was ever required by the traditional art of the past.
The deliberate and systematic ambiguity of the open work is as-
sociated by Eco with a well-known feature of modern art, namely
its high degree of formal innovation. Ambiguity, for Eco, is the
product of the contravention of established conventions of expres-
sion: the less conventional forms of expression are, the more scope
they allow for interpretation and therefore the more ambiguous
they can be said to be. In traditional art, contraventions occurred
only within very definite limits, and forms of expression remained
substantially conventional; its ambiguity, therefore, was of a clearly
circumscribed kind. In the modern open work, on the other hand,
the contravention of conventions is far more radical, and it is this
that gives it its very high degree of ambiguity; since ordinary rules
of expression no longer apply, the scope for interpretation becomes
enormous. Moreover, conventional forms of expression convey
conventional meanings, and conventional meanings are parts of a
conventional view of the world. Thus, according to Eco, tradi-
tional art confirms conventional views of the world, whereas the
modern open work implicitly denies them.

"Ambiguity" is one term used by Eco to represent the effect of

formal innovation in art. Another is "information"; Chapter 3 be-
low deals with the connection between the mathematical theory of
information and the idea of openness. What interests Eco about this
theory, in brief, is the principle that the information (as opposed to
the "meaning") of a message is in inverse proportion to its proba-
bility or predictability. This suggests to him a parallel between the
concept of information and the effect of art, particularly modern
art, since the forms of art can be said to possess a high degree of
improbability or unpredictability by virtue of their contravention
of established conventions of expression. Thus, Eco argues, art in
general may be seen as conveying a much higher degree of infor-
mation, though not necessarily a higher degree of meaning, than
more conventional kinds of communication; and the modern open
work may be seen as conveying an exceptionally high degree of
information, because of the radical contraventions of established
conventions that characterize it. Eco's interest in information
theory was clearly one of the factors that led him shortly afterward
to the study of semiotics. (Readers may notice that in the present
xtl INTRODUCTION

volume, Eco's chapter "Openness, Information, Communication

contains, as does the preceding chapter, a number of structuralist
or semiotic arguments. These were inserted by Eco in later editions of
Opera aperta.)
Opera aperta thus proposes an equation between the degree of
openness, the degree of information, the degree of ambiguity, and
the degree of contravention of conventions in a work, an equation
which serves to distinguish traditional and modern art from one
another, but which does not in itself tell us anything about the dis-
tinction between art and nonart or good art and bad, since the con-
travention of conventions and the consequent proliferation of pos-
sibilities of interpretation are not in themselves a guarantee of
artistic value. To distinguish good art from bad, Eco takes over
from Pareyson's aesthetics of "formativity" the concept of organic
form, which for him as for Pareyson is closely allied to that of
artistic intention. Thus he argues, first, that the contravention of
conventions in modern art must, if it is to be aesthetically success-
ful, produce "controlled disorder" (Chapter 3), the "organic fusion of
multiple elements" (Chapter 4). Second, the interpretation of the
modem open work is far from entirely free; a formative intention is
manifest in every work, and this intention must be a determining factor
in the interpretive process. For all its openness, the work
nonetheless directs the public's response; there are right ways and
wrong ways, for instance, of reading Finnegans Wake.

The concepts of organic form and artistic intention are important

qualifications of Eco's notion of openness, but it must be said that
they are qualifications of a somewhat problematic and elusive kind,
as modern literary theory has shown. How does one distinguish
between organic and nonorganic or "failed" form, especially in a
work characterized by a multiplicity of different meanings? How
does one identify, especially in a work of this kind, the "intentions
implicitly manifested" by the author (Chapter 4), and why in any
case should one's interpretation be bound by them? Eco gives no
real answer to the latter questions. He gives a partial and not wholly
satisfactory answer to the first in his discussion (Chapter z) on the
analysis of poetic language, which, drawing on The Meaning of
Meaning by Ogden and Richards, the work of the American New
Critics, and the theories of the semichician C. W. Morris, explains
the structure of poetic language in terms of an "iconic" function, a
 INTRODUCTION xiii

special union of sound and sense; but the explanation seems to cre-
ate more problems than it resolves. We shall return to this answer,
and to these questions, in connection with his later work.
Such difficulties are not, of course, serious grounds for objecting
to the thesis of Opera aperta. As Eco emphasized in the preface to
the second edition,' the book is more concerned with the aims of
certain kinds of art than with their success or failure, with questions
of poetics (poetica: a work's artistic purpose) rather than aesthetics.
This claim is anticipated in the essay "Two Hypotheses about the
Death of Art," written in 1962 and now Chapter 8 below. Here Eco
argues that questions of poetics are central to the discussion of all
modern works of art, although their treatment needs to be comple-
mented by acts of aesthetic judgment (in connection with which he
once again invokes Pareyson's theory of formativity). This insis-
tence on the importance of poetics is a major part of Eco's, and
many of his contemporaries', polemic against the then dominant
"aesthetic criticism" inspired by Croce, for whom the act of aes-
thetic judgment was the essential task of the critic, and questions of
poetics of second-order interest.

Nevertheless, much of the impetus of Opera aperta derives from

its conception of the special function or effect of the modern open
work in relation to the world in which we live, and this conception
depends to a large extent on Eco's (and Pareyson's) general aesthetic
theory. The conception is most fully developed in an essay pub-
lished shortly after the book appeared, reprinted in subsequent edi-
tions (for example, the second), and now Chapter 6 below: "Form
as Social Commitment" ("Del modo di formare come impegno
sulla realti"). This essay was written for the journal 11 Menabb,
apparently at the suggestion of its editor, the prominent socialist
novelist Elio Vittorini, and appeared in the second of two issues on
the relationship between literature and industry; it represents a
viewpoint quite closely allied to Vittorini's own. Even more than
the first edition of Opera aperta it has the character of a manifesto
for certain kinds of avant-garde art, by virtue of the conviction it
expresses, characteristic of the Gruppo 63 and of Vittorini, about
avant-garde art's special political function.

In this essay, as in Opera aperta, Eco argues that the modern open
3. Opera aperta, znd ed. (Milan: Bompiani, 1972), p. 8.
XiV INTRODUCTION

work represents through its formal properties a characteristically

modern experience of the world. Like all art, it is an "epistemolog-
ical metaphor": not only does it reflect aspects of modern philoso-
ph y (phenomenology, Pareyson's aesthetics) and modem science
(the theor y of relativity, mathematical information theory), but
what is equally important, through its lack of conventional sense
and order, it represents by analogy the feeling of senselessness, dis-
order, "discontinuity" that the modern world generates in all of us.
Thus, although open works are not the only kind of art to be pro-
duced in our time, they are the only kind that is appropriate to it;
the conventional sense and order of traditional art reflect an experi-
ence of the world wholly different from ours, and we deceive our-
selves if we try to make this sense and order our own.

What, then, do we gain from art forms that reflect what can only
seem a negative aspect of the world in which we live? Eco's essay
answers this question through a discussion of the concept of alien-
ation, in which he outlines a position that has remained character-
istic of all his activity as an intellectual. In one sense alienation is
both necessary and desirable, in that we can say that we are alien-
ated to something other than ourselves, and therefore lose full pos-
session of ourselves, whenever we become involved in it. Losing
possession of ourselves is not something to be lamented; it is
simply part of the back-and-forth movement between self and the
world that is the condition of a truly human existence. What we
must do is accept our involvement in things other than ourselves,
and at the same time assert our selfhood in the face of the world by
actively seeking to understand it and transform it. Art, Eco argues,
can contribute significantly to this process of understanding and
transforming the world, because its function is essentially cogni-
tive. "Art knows the world through its own formative structures,"
he proposes (Chapter 6), referring to the aesthetics of Pareyson
once again. Art represents the world—or more exactly our experi-
ence of the world—through the way it organizes its constituents
(the modo di formare) rather than through what the constituents
t h emsel v esrepresen . This representation is a type of knowledge
t
by virtue of the element of organic form: "Where a form is realized
there is a conscious operation on an amorphous material that has
been brought under human control" (Chapter 6). Thus, the mod-
em open work is a form of knowledge of the world in which we
 I N T ROD UC T I ON XV

live, insofar as it constitutes a bringing to consciousness of the na-

ture of the contemporary "crisis." As Eco said in the first preface to
Opera aperta, contemporary art seeks a solution to this crisis by
offering us a "new way of seeing, feeling, understanding, and ac-
cepting a universe in which traditional relationships have been shat-
tered and new possibilities of relationship are being laboriously
sketched out."' Art is therefore political in its own special way; it
produces new knowledge that can serve as a basis for changing the
world, but it does not necessarily have an explicitly political con-
tent.
Together with "Form as Social Commitment," Opera aperta con-
tains, if sometimes only in germ, features that are fundamental to
Eco's later semiotic theory: the notion of the special function of art;
the sense of living in an age of instability and crisis; the theme of
the senselessness and disorder of the modern experience of the
world; and at the same time the emphasis on awareness, involve-
ment, and the need for change. The book's style of thought has
remained characteristic as well: a taste for broad, synthesizing gen-
eralizations, and a consequent tendency to stress the similarities be-
tween concepts and phenomena at the expense of the differences,
and on occasion to neglect local problems in the interests of the
overall view. In a more specific, personal, and paradoxical way,
also, Opera aperta looks forward to Eco's shift of interest to semi-
otics. A large section of the first edition consists of a discussion of
the poetics (poetica) ofJames Joyce, which was removed from sub-
sequent editions to be published separately.' As well as providing
further illustration of the main theme of Opera aperta, this discus-
sion points to a clear analogy between Joyce's artistic development,
as Eco sees it, and Eco's own personal history. What interests him
in Joyce is the novelist's move from a Catholic, Thomist position
to the disordered, decentered, anarchic vision of life that seems
to characterize Ulysses and Fitmegatis Wake. Yet Eco also finds in
Joyce's mature work a degree of persistence of his youthful faith, a
nostalgia for the ordered world of medieval thought that is most
notably expressed in the system of symbolic correspondences

4. Opera aperta (Milan: Bompiani, 1962), P- 9.

5. Now published in English as a companion to the present volume: Umberto
Eco, The Aesthetics of Chaosmos: The Middle Ages ofJames Joyce (Cambridge, Mass.:
Harvard University Press, 1989).
xvi INTRODUCTION

underlying the surface chaos of Ulysses; Ulysses, he suggests, is a

"reverse [Thornist1 summa" (The Aesthetics of Chaosmos, Chapter 2).
Similarl y as he himself tells us, when Eco began working on his
doctoral thesis, he did so in a "spirit of adherence to the religious
world of Thomas Aquinas," a spirit which he then lost as he
worked on it (The Aesthetics of Thomas Aquinas, p. i). Yet a nostalgia
for the ordered world of medieval thought seems to have remained
with him as well, expressing itself not only in occasional excursions
to the Middle Ages, culminating with The Name of the Rose, but
also, much more indirectly, in his interest in semiotics. For Eco's
semiotic theory has an ordered, comprehensive, rationalist, archi-
tectural character that also bears comparison with that of the Tho-
mist summae, though with at least one radical qualification: whereas
Saint Thomas's system is metaphysical, Eco's very definitely is not;
as we shall see, the urge to system and order is displaced by him
from the sphere of being to that of method alone.

But between Opera apena and Eco's first major semiotic text
there came another book which pursued a line of interest that has
since constituted an important part of Eco's activities: the study of
mass culture and the mass media. Chapter 9 below ("The Structure
of Bad Taste") is an excerpt from it. Published in 1964, the book
had as its title Apocalittici e integrati (Apocalyptic and integrated (in-
tellectuals)), the two terms standing for two opposite attitudes to
the mass media and their effect on contemporary culture: the apoc-
alyptic view that culture has been irredeemably debased by the
mass media, and that the only proper way to treat these is to disre-
gard them; and the wholly positive view of those who are so well
integrated in the modern world that they see the nature and effect
of the mass media as necessary and even desirable. Eco's own view
lies between these two extremes. The mass media, he argues, are
such an important feature of modern society as to require the seri-
ous attention of intellectuals, and, far from being a necessarily neg-
ative influence, they are to be welcomed for providing universal
access to cultural experiences previously restricted to an elite. They
are not to be accepted as they are, however; the intellectual's task is
to analyze their nature and effect and to seek actively to transform
them, by criticizing their deleterious features and pointing the way
to the improvement of their cultural content.

What this means in practice is shown by the discussion in Apoca-

 INTRODUCTION XVII

littici e integrati of such things as comic strips, pop songs, and tele-
vision programs, a discussion which is supplemented by two es-
says, published the following year, on Eugene Sue's Mysteres de
Paris and on the James Bond novels of Ian Fleming. 6 The main pur-
pose of these essays and of the discussion of specific mass media in
the book is to lay bare the ideological implications of different
forms of popular entertainment, particularly, in the case of the
comic strips and the novels, the relationship between ideology and
narrative structures. From the analysis a distinct set of common
themes emerges. The kind of entertainment that Eco criticizes, as
did Vittorini, is that which is consolatory, in the sense of reaffirm-
ing the public's sense of the essential rightness and permanence of
the world in which they live. The great fault of the mass media, for
Eco, is to convey a standardized, oversimplified, static, and com-
placent vision that masks the real complexity of things and implic-
itly denies the possibility of change.

There is nothing intrinsically wrong, Eco suggests, with pure

popular entertainment; all of us feel the need to read a James Bond
novel or listen to pop music from time to time. The problem is that
for most people bad popular entertainment has come to be a major
part of their cultural experience, and its effect has been to exercise a
strongly reactionary influence. The solution, therefore, is not to
raise popular entertainment to the level of art—Eco is not saying
that the public should be fed on a diet of modern open works—but
to work for forms of entertainment that are "honest." This means,
on the one hand, entertainment that does not have false artistic pre-
tensions; the concept of Kitsch is discussed at some length in Apo-
calittici e integrati, in the chapter translated below, and is defined as
nonart that aspires to artistic status by borrowing devices from true
artworks, devices that automatically cease to be artistic when they
are used outside their original "organic" context. On the other
hand, what is more important, "honest" entertainment is that
which is ideologically sound, not in the sense of propagating the
dogma of a political party, but by virtue of more widely acceptable
qualities: because it acknowledges the complexity, the problematic

6. Now in II superuomo di massa (Milan: Bompiani, 1978), pp. 27-67 and 145-
184; and translated into English in The Role of the Reader: Explorations in the Semiotics of
Texts (Bloomington, Ind.: Indiana University Press, 1979).

EESTI
AKADEEMILINE
XV111 INTRODUCTION
character of the historical circumstances in which we live, because it
allows for the possibility of change and serves as a stimulus
in lulus
i to
reflection and criticism, because it generates a sense of ndepen-
dence and choice instead of conformism and passivity.
This should help make clear what kind of political commitment
Eco expresses in his writings. The emphasis on change, the hostility
to conformism and conservatism must mark him as a man of the
left. Yet however he personally may vote, there is no recognizably
party-political element in his books. This is partly because his
intellectual task, as he conceives it, is cultural rather than narrowly
political, but more because his values are broadly democratic rather
than specifically socialist or communist. In particular, as a writer,
he has always kept his distance from the Italian Communist Party.
Opera aperta, with its insistence on the special function of the mod-
em open work, was in conflict with the view of art at that time
favored by the Party. In Apocalittici e integrati the emphasis on criti-
cism, debate, and the complexity of things also seems implicitly
opposed to the Party line, at least at that period. Eco particularly
favors the television discussion program "Tribuna Politica" as a
form of "education for democracy" that helped viewers become
aware of the "relative" character of politicians' opinions (Apocalittici e
integrati, p. 351); and in his analysis of the Bond novels (The Role of
the Reader, p. 162) he argues that the "democratic" man is the one
who "recognizes nuances and distinctions and who admits contra-
dictions." Finally, the themes of disorder and incomprehensibility in
Opera aperta, and the arguments about the limitations of system- atic
worldviews in his later semiotic works again tend to set him apart
from mainstream Marxist ideas. Marxism has been an important
influence on Eco's thinking, but this relativism and individualism
are major qualifications of his left-wing position.
Eco s shift of interest to semiotics began as he was supervising
the translation of Opera aperta into French. He was introduced to
the structuralism of Jakobson and Levi-Strauss,' and as a result re-
vised sections of the book along structuralist lines (Chapters 2 and 3
below), as has already been mentioned. This contact with struc-
turalist thought was the main source of Eco's semiotics or semiol-
ogy, and in particular of his first major semiotic work, La struttura
7. Opera aperta, 3rd ed. (Milan: Bompiani, 1976), pp.
 INTRODUCTION XIX

assente(The absent structure), an "introduction to semiological re-

search," according to the subtitle.8 This was followed by two less
substantial theoretical texts," and, in 1976, by Eco's most advanced
and systematic semiotic work so far, which incorporates and elab-
orates most of his previous thinking on the subject: A Theory of
Semiotics, written originally in English and then translated into Ital-
ian.° This was in turn supplemented by the essays collected in
Semiotics and the Philosophy of Language."
In discussing Eco's semiotic theory I shall have to treat it as a
single system, even though there are important developments from
one book to the next. In a general way, however, we can note a
difference of emphasis between the earlier and the later semiotic
works that seems to reflect something of a shift in Eco's interests and
concerns after La struttura assente was written. Whereas the earlier
book shows much the same polemical and socially committed
character that we saw in Opera aperta and Apocalittici e integrati, such a
character is much less apparent in A Theory of Semiotics. This is
not to say that Eco has abandoned his earlier view of the intellec-
tual's task, but simply that a clearer separation of functions has
come to govern his writing: in his journalism he pursues the line of
attack mapped out in Apocalittici e integrati, but his theoretical work
becomes much more specialized and academic. Eco himself says
something to this effect in his preface to The Name of the Rose (p.
5),l2 though it is not certain to what extent he is really speaking in
his own person; around 1968, he suggests, it was widely held that
one should write "only out of a commitment to the present, in
order to change the world," whereas now, in 198o, "the man of
letters . . . can happily write out of pure love of writing."
This element of specialization and academicism in Eco's writing in
the 197os must to some extent be a consequence of his increasing
8. Milan: Bompiani, 1968.
9. Le forme del contenuto [The forms of content] (Milan: Bompiani, 1971); Segno
[The sign] (Milan: ISEDI, 1973).
to. A Theory of Semiotics (Bloomington, Ind.: Indiana University Press, and
London: Macmillan, 1976). In Italian, Trattato di semiotics generale (Milan: Bompi-
ani, 1975)•
Bloomington, Ind.: Indiana University Press, 1984.
12. II nome della rasa (Milan: Bompiani, 1980). Translated as The Name of the Rose
(San Diego, Calif.: Harcourt Brace Jovanovich, and London: Seeker and Warburg,
1983). Page references are to the London edition.
xx INTRODUCTION

institutional commitment to semiotics as a discipline—founding

and editing the semiotic journal called acting as secretary-
general of the International Association for Semiotic Studies, and
occupying the first chair of semiotics at the University of Bologna.
But it is also interesting to relate it to the political events of 1968
and the consequent dissolution of the Gruppo 63. Eco himself tells, in
his article of 1972 on "The Death of the Gruppo 63" (Chapter II below),
how the 1968 workers' and students' movements had an outflanking
effect on the group's. and Eco's own, position concerning the artist's
duty to attack the social system indirectly, through the aesthetic
medium, rather than by direct political action. In 1968, according
to Eco, artists and intellectuals were confronted, for the first time
in years, with the opportunity and challenge to involve
themselves directly in politics, an opportunity and challenge
which the Gruppo 63 failed to take up, thereby bringing about
its own demise. One effect of this crisis on Leo, it would seem,
was to reduce his polemical insistence on the special political function
of art, though his new interest in semiotics no doubt contributed to the
same effect. It is noteworthy, however, that Eco's response does not
seem to have taken the form of a more direct involvement in political
affairs, at least in his main writings, and that he seems to have
moved, if anything, in quite the opposite direction. There may be,
in the new specialization and academicism of his theoretical work,
signs of a degree of post-1968 disillusionment.

To turn now to semiotics, what sort of subject is it, and what can a
theory of it do? Semiotics or semiology is the science of signs, and
Eco's theory has been mainly concerned with what he calls general
semiotics, the general theory of signs. All forms of social, cultural,
and intellectual life can be viewed as sign systems: as forms of com-
munication, and therefore as verbal or nonverbal languages. The
task of general semiotics, for Eco, is to develop a single, compre-
hensive conceptual framework within which all these sign systems
may be studied, not because they are all fundamentally identical but
because a systematic and coherent approach has intrinsic merits,
and because such an approach facilitates cross-fertilization between
the different fields that it covers. Thus, A Theory of Semiotics is not
principally concerned with the specific features of these different
 INTRODUCTION XXI

fields, but concentrates instead on proposing a theory of signs, or

"sign functions," and a related theory of codes that can be applied to
all of them. Eco's conception of his subject is avowedly imperi-
alistic; semiotics is proposed as a master discipline which will even-
tually unite into a single theoretical framework all the different
branches of study concerned with culture in the broadest sense.
In its all-embracing, systematic character Eco's general semiotics
has more than a little in common, as noted above, with the philo-
sophical system of Thomas Aquinas, the subject of his doctoral
thesis. But a major difference between Eco's theory and most phil-
osophical or scientific systems is his distinctive insistence that the
theory makes no claim to represent the real nature of things. It is
here that we can see the most conspicuous and important connec-
tion with Opera aperta and its theme of the disorder, instability, and
essential incomprehensibility of the modern world. The theme lies
behind the title and much of the argument of La struttura assente
which, while taking over many of the fundamentals of structuralist
thought, contains a vigorous criticism of the French structuralism
of the sixties—which Eco himself compares (The Aesthetics of
Thomas Aquinas, p. v) to Thomist thought—for what he calls its
"ontological" rather than "methodological" character: its convic-
tion that the ordered systems it describes are the systems of the
world, a conviction illustrated in its most extreme form in Levi-
Strauss's belief that structural analysis serves ultimately to reveal the
perennial laws governing the working of the human mind. Eco
maintains that structures are "methodological" in that they are pro-
visional, hypothetical products of the mind, and at most only par-
tially reflect the essential nature of things. The ultimate truth, the
structure behind all structures, is permanently absent, beyond our
intellectual grasp. The chapter below entitled "Series and Struc-
ture," which is taken from La struttura assente, illustrates this aspect
of Eco's thinking, showing very clearly how his theory of the open
work is carried over into his semiotics and gives it much of its dis-
tinctive character.

One of the most interesting features of Eco's semiotic theory is

this association of order and disorder, of a rationalist explanatory
structure with the conviction that nothing, finally, can ever be ex-
plained. In a general way it seems to lie behind the broad eclecti-
cism of his approach, his distinctive combination of Continental
XXII INTRODUCTION

and Anglo-Saxon theoretical sources, of in particular the exten-

sive use he has nude of the work ot the American philosopher
C. S. Peirce. whose current vogue must be due in large part to
Eco's interest in him. More particularly, the association has deter-
mined three central concepts in Eco's theory, the first and last of
which derive from Peirce: unlimited semiosis, encyclopedia, and abduc-
tion. The principle of unlimited semiosis is, Eco argues. vital to the
constitution of semiotics as an academic discipline. According to
this principle, the meaning of any sign. both verbal and nonverbal,
can be seen only as another sign or signs—its "interpretant(s)," in
Peirce's terminology—whose meaning, in turn, can be seen only as
yet another sign or signs, and so on ad infinitum. Meaning is an
infinite regress within a closed sphere, a sort of parallel universe
related in various ways to the "real" world but not directly con-
nected to it; there is no immediate contact between the world of
signs and the world of the things they refer to. Eco thus frees the
study of signs from involvement with the study of their "real"
referents, and lays the foundations for an autonomous science of
semiotics by justifying the analysis of sign systems in terms specific
to them, without interference, at least in the first instance, from
other branches of knowledge.
The principle of unlimited semiosis thus has much in common
with the Saussurean axiom that meaning is the product of structure
and with the structuralist semantic theories derived from this ax-
iom. Its advantage for Eco is that it avoids the connotations of sta-
bility and organization that the concept of structure carries with it,
and makes greater allowance for the shifting, elusive nature of our
knowledge of the world. For the same sort of reasons, Eco now
prefers the notion of encyclopedia to the structuralist notion of
code, to stand for the knowledge or competence that allows people to
use signs to communicate—though, as we shall see, codes never-
theless figure largely in much of his semiotic theory. The notion of
code implies a view of this competence as a set of one-to-one,
dictionary-like equivalences between expression and content, sig-
nifier and signified. In contrast, the encyclopedia, as Eco conceives
it. is much more complex and variable; it is like a net, a rhizome
gatioa tangled clump of bulbs and tubers—or a labyrinth, a vast
aggre- n of units of meaning among which an infinite variety of
connections can be made.
 INTRODUCTION XXIII

With the notion of code, communication becomes simply a matter

of recognizing the one-to-one equivalences. With that of ency-
clopedia, it becomes a matter of tracing out one of all the possible
paths that can be taken through the network, rhizome, or laby-
rinth, and it is for this process that Eco uses Peirce's term "abduc-
tion." The example par excellence of abduction is the act of crimi-
nal detection. Eco's argument is that, just as the detective finds the
author of a crime by postulating certain rules concerning the con-
nections between human motives and actions and physical events,
so in the normal processes of communication we find the meaning
of a sign by postulating certain rules concerning the relationship
between that sign and others. Both cases involve finding one's way
through the labyrinth; in the latter case the rule may be more regu-
larly applied (it may be "overcoded"), but the difference is one only
of degree, not of kind. All forms of communication, interpreta-
tion, and understanding are by their nature, for Eco, tentative and
hazardous acts of inference.
What has been said so far about Eco's semiotics may make it
sound abstruse and unworldly. But it must be emphasized, first of
all, that Eco is not denying that we use signs to refer to the real
world, and still less is he denying that the real world exists; he is
simply maintaining, with the structuralists, that sign systems are
grids which we impose upon reality and in this sense preexist any
use to which they may be put. Moreover, to view them in this way
certainly does not entail cutting semiotics off from history. For Eco
there are two vital ways in which semiotics and the historical pro-
cess are integrally connected. On the one hand, viewing the struc-
tures of sign systems as methodological rather than ontological in
character entails accepting our description of them not only as hy-
pothetical and provisional, but also as the product of history, and
subject to negation by history, as is argued in the chapter "Ser-
ies and Structure." By this means, Eco meets the objection of a-
historicity with which Marxists have often attacked structuralist
thought, and constructs a semiotic theory at least partially reconcil-
able with Marxist historicism. On the other hand, semiotics is itself
an instrument of intervention in the historical process, a powerful
practical tool for cultural, social, and potentially political change.
This is a further element of continuity with Opera aperta and Apo-
calittici e integrati, and their insistence on social engagement.
XXIV INTRODUCTION

Since Eco has told us that his interest in semiotics arose out of his
work on art in Opera aperta," and since this interest is also closely
connected to his work on mass communications in Apocalittici e
integrati, what changes did his new theoretical framework bring to
the ideas of the earlier books? Although his new interests broad-
ened Eco's horizons considerably. it is notable that the subjects of
art and mass communications occupy almost half the pages of La
stnatura assente, and could still be said to be a central, if less promi-
nent, object of attention in A Theory of Semiotics as well. To begin
with the theory of art, it is perhaps surprising how many of the
aesthetic principles of Opera aperta remain in the later works. In A
Theory of Semiotics, as in Opera aperta, Eco maintains that art pro-
duces an essential effect of ambiguity through the contravention of
conventions of expression, but that such contraventions are prop-
erly artistic only if they are part of a specifically aesthetic form.
What the later work does, first, is express these ideas in more wide-
ranging theoretical terms; like all other forms of cultural activity,
the production and consumption of art is seen as governed by
codes, and it is the violation of these codes that is said to be the
source of the effect of ambiguity. This new formulation opens the
way to a different conception of the function of art; whereas in Op-
era aperta the function was said to be essentially cognitive, in the
later books it is explained according to the structuralist principle
that the effect of the violation of codes in a work of art is to focus
attention first on the structure of the work itself, then on the codes
which the work employs, and finally on the relationship between
the codes and reality, thus generating in the reader or viewer a ren-
ovated perception of him- or herself and the world.

In A Theory of Semiotics, also. Eco argues that in art the violation

of codes occurs according to a specific structural pattern, a pattern
which is said to be the distinguishing feature of artistic form, and
replaces the much vaguer notion of "organic" properties in Opera
aperta. There Eco had argued that the language of poetry is distin-
guished by its "iconic" properties, a special relationship between
sound and sense. Extending and developing this notion, he now
suggests that all kinds of art are characterized by what he calls a
super-system of homologous structural relationships" (p. 271);
r3. Lector in fabula (Milan: Bompiani, mg), p. 8.
 INTRODUCTION XXV

that is, a code is violated not just at one level of a work, but at all of
its levels, and between these different violations there is a funda-
mental similarity of structure. This structural pattern constitutes
what he calls the "aesthetic idiolect": just as the term "idiolect" is
employed in linguistics to mean the language habits peculiar to an
individual, so here it stands for the overall pattern of deviation, the
"general deviational matrix" (p. 271) peculiar to and characteristic
of each work of art.

The trouble is, of course, that it is very difficult to see how such a
pattern might be realized in practice. It is true that there are nu-
merous cases in literature in which the sound seems to be an echo
to the sense (though not as many cases as sometimes is supposed),
and stylistic analyses such as Leo Spitzer's have shown parallels be-
tween the meaning of texts and other levels of expression, for in-
stance syntax. But to suggest, as Eco does, that there is a multiple
set of correspondences in all works of art, beginning from their
physical substance—to which Eco attaches special importance: in
art, matter is "rendered semiotically interesting" (p. 266)—and
proceeding down to the various aspects of their content, seems to
require a good deal of clarification and empirical verification, nei-
ther of which has been adequately provided in any of Eco's works.

The continuity in Eco's aesthetic theory between his earlier and

his more recent books also testifies to the continuing influence of
Pareyson. For the notion of aesthetic idiolect is not only a revision
of Pareyson's notion of organic form but is also strikingly reminis-
cent of his insistence that it is the "modo di formare," or style, that
constitutes the aesthetic essence of any work of art. In another re-
spect as well Eco has remained faithful to Pareyson's principles: in
his view that the intention implicit in a work must be the determin-
ing factor in its interpretation, a view which in A Theory of Semiotics
is asserted but not seriously discussed, as in Opera aperta, except for
the apparent suggestion—the point is far from clear—that it is the
aesthetic idiolect by which the intention is manifested. Thus, on
these two scores, as on others, A Theory of Semiotics shows not only
a striking continuity with Eco's earlier work but also the same ten-
dency which we noted in Opera aperta to develop broad generaliza-
tions at the expense of more specific problems; and in this case, as
modern literary theory has shown, the problems are very much a
matter of contemporary debate. Although the systematic character
Xxvi INTRODUCTION

of Eco's theory has a great deal of attraction, it is clear that a price

has been paid for it.
Between them, La struttura asses to and A Theory of Semiotics offer
general models of the process of aesthetic communication and the
structure of works of art. These models are supplemented by the
more recent Lector in Tabula (the title, meaning literally "The reader in
the tale," is a pun on the Latin expression lupus in tabula, meaning
"talk of the devil"), which is exclusively concerned with the pro-
cess of reading narrative literature." Here Eco stays within the
framework of ideas developed in the previous semiotic works, but
follows the move in much recent literary theory to a more detailed
study of reader response, thus also continuing an important theme of
Opera aperta. The book begins with an attack on the structuralism
of the I96os for its insistence on the intrinsic, "objective" properties •
of works of literary art. What is offered instead is the idea of
interpretive cooperation between reader and text, a cooperation
that brings into play, according to Eco, not unchanging universal
structures of the mind but sets of presuppositions that vary with
the passing of time. The main object of Lector in Tabula is to develop
general sets of categories that describe the process of interpretive
cooperation, at the same time making due allowance for its provi-
sional, historical character.

As I have said, the sense of the social and political role of art
becomes much weaker in Eco's work after 1968. It is thus not in the
sphere of aesthetics but in the study of mass communications that
the social relevance of his semiotics is most apparent. For Eco,
semiotic theories of meaning serve to expose the ideological (in the
sense of false) nature of forms of persuasion, when these suppress
parts of the meaning of signs and privilege others in order to fur-
ther the purposes of specific interest groups, a process Eco terms
"code switching." This process is one to which he attaches particu-
lar weight, and his discussion of it is one of the culminating points
of A Theory of Semiotics. The "heuristic and practical power" of a
semiotic theory lies in its ability to show how acts of communica-
tion can "respect or betray" the real complexity of the various sign

14. Ibid. This book is not the same as The Role of the Reader, which is a transla-
tion into English of a variety of earlier essays; it does however 'extend and develop
the first chapter of the English book.
 INTRODUCTION XXVII

systems that constitute culture (p. 297). By describing the structure

of these sign systems in their totality and the structure of the mes-
sages generated from them, semiotics can enable us to see how
messages can manipulate and distort our knowledge of the world,
and it is in this sense that it is a form of "social criticism" and "social
practice"(p. 298). As Eco says in a note (p. 312), "Semiotics helps
us to analyze different ideological choices; it does not help us to
choose." It serves the cause of social and cultural awareness and
provides a basis for political action, but it does not itself provide
instructions as to the kind of political action one should take. Like
his earlier work on mass communications, Eco's semiotics is asso-
ciated with a democratic, pluralistic attitude to politics and culture.
It means in particular a hostility to any fixed system of thought or
belief, since any such system must necessarily misrepresent the real
nature of our knowledge of the world.

It should be clear, therefore, that over and above a personal urge

toward system there were powerful intellectual reasons of a much
more specific kind for Eco's interest in semiotic theory. Semiotics
provided him with concepts and principles that refined and ex-
panded the ideas of his earlier works; it united them within a single
theoretical framework giving an enviable sense of clarity, confi-
dence, and purpose to the work of cultural criticism, which he re-
gards as the intellectual's task. It is true that the claims Eco makes
about semiotic theory's future academic role do seem rather in-
flated. Semiotics in general—and Eco's work in particular—has
served an extremely valuable purpose by bringing to the different
disciplines a greater awareness of the nature and scope of processes
of communication, and by encouraging the interdisciplinary move-
ment of ideas and methods. But Eco's imperialistic hope that most
of the arts and social sciences will eventually be united within a
comprehensive semiotic theory seems to ignore both the practical
realities of the academic world, and the necessarily open-ended and
approximative nature of theoretical work in many of these subjects.
This last criticism, however, is directed more at Eco's conception of
semiotic theory as a subject than at his conception of his own con-
tribution to it. He believes far too strongly in the value of dissent
and discussion, he has been far too actively engaged in the revision
of his own past work, and he is far too aware of the limits of human
knowledge, to regard the ideas he proposes as anything other than
xXViii INTRODUCTION

tentative and provisional, as work-in-progress and as part of a con-

tinuing public debate.
I have so far concentrated on the theoretical side of Eco's writing.
However, much of it has been very far from theoretical in character,
although it has been to a significant extent inspired by his theoreti-
cal concerns. Four of his books's are collections of articles of a more
or less journalistic kind, originally published in dailies or weeklies
such as the Corriere della Sera, Il Manifesto, and L'Espresso, as well as
in more intellectual or artistic periodicals like Quindici and Ii Verri.
Before he became famous as a novelist, Eco was already widely
known in Italy as a journalist. Unlike the greater part of his theo-
retical writings, Eco's journalism is often extremely funny; indeed.
humor is a property to which he attaches considerable importance.
As well as a number of parodies, Diario minimo (1963) contains the
well-known "Elogio di Franti" (In praise of Franti), written in
1962. a celebration of the villain of Edmondo De Amicis's senti-
mental and moralistic schoolboy novel Cuore. The infamous Franti,
who respects nothing and laughs at everything including his dying
mother, is a model of evil for De Amicis's schoolboy narrator, but
for Eco his smile is better seen as a healthy assault on the dominant
social and cultural order. Laughter, Eco says, is the "instrument
with which the secret innovator places in doubt that which society
holds to be good" (p. 94). and such an instrument is clearly, for
Eco, an important one. This view of laughter underlies much of
Eco's journalism, insofar as its humor or wit is usually directed at
objects of a wholly serious kind, objects which for the most part
belong to the areas of interest explored in his more academic
studies.
Most of the articles in the three later journalistic collections were
written between the mid-sixties and the early eighties, and can in a
sense be described as practical extensions of Eco's semiotic theory.
This is not to say that his arguments are conducted at a high level
of theoretical sophistication, or that he draws to a conspicuous ex-
15. Diario minim° (Milan: MonciadorL 1963), II costume di casa (Milan: Bompiani.
1973), Dalla periferia dell'impero (Milan: Bompiani, 1977), and Sette anni di desiderio
Bompiani, 1983). A selection of the work in these books has been published
in English as Travels in Hyperreality (London: Picador, 1987), formerly Faith in
Fakes (London: Seeker and Warburg, 1986).
 INTRODUCTION XXIX

tent on scientific notions that he himself has elaborated; the theo-

retical work seems merely to have prescribed the area in which for
the most part he has worked as a journalist, and provides his jour-
nalism with certain simple general principles and simple conceptual
tools. Between them the later collections cover a wide variety of
topics, almost all of which are semiotic in the broad sense that they
concern modes of communication or signification. A number of
articles deal with aspects of modern art or Kitsch; others look at
forms of popular entertainment, political debates and criminal
cases, comics, films, advertising, the press, television and radio,
and various public events. All of them are highly topical, or were
when they were written, and all of them participate to a greater or
lesser extent in a common undertaking, what Eco calls (in 11 costume di
casa, p. 251) the "clarification of the contemporary world." This
means analyzing the ideological implications of political, social,
and cultural products and events through a "critical, rational, and
cons ciou s re ading" o f their meani ng (Da l l a p en fe r i a p.
235); laying bare the confusion, mystification, and manipulation to
which the contemporary public is subjected; inculcating in readers a
constant attitude of healthy suspicion (diffidenza). Eco sees himself
engaged in a form of permanent semiological guerrilla warfare
(Travels in Hyperreality, pp. 135-144) against the mass media and
political power, in the cause of an open-minded, tolerant awareness
of the complexities, ambiguities, and nuances in life.
Eco's novel The Name of the Rose is a suitable topic on which to end
this introduction. The book cannot properly be termed an open
work—in his Postscript to it Eco describes it instead as "post-
modernistic" is—but it contains, in varying forms, most of the major
themes of his work, and shows very clearly how far the ideas and
concerns of his presemiotic writings have continued to determine his
thinking. At the most obvious level it is a return to his original
medievalist interests. The measured succession of the monastic life
he describes, the geometric layout of the buildings in which it is
set, and the striking image of the library, with its maze-like structure
and the initially incomprehensible but actually intri-
van1o6v.cPhost1s9cr8ipo.

t to The Name of the Rose (San Diego, Calif.: Harcourt Brace Jo-
XXX INTRODUCTION

care and highly organized classification of its books, all can be seen
as a nostalgic material correlative of the ordered system of medieval
scholastic thought, which Eco initially adhered to and then
abandoned earl y in his career. The connections between the novel
and Eco's subsequent, more modem interests are less obvious
but, to my mind, equally striking. I say "to my mind" especially
because, even if the novel is not an open work, Eco nonetheless
insists, in his Postscript, that it is capable of a number of
interpretations, none of which should be regarded as definitive.
At the very start of Eco's Postscript the connection is made clear
between the novel's title and the principle of unlimited semiosis,
although the point is not spelled out. The reference to the rose in
the Latin hexameter with which the narrative ends ("The former
rose survives in its name; bare names are what we have") seems to
assert for Eco the unbridgeable gap between the world of signs and
the world of things. On the other hand, there is also, clearly, a
contrast between the picture of instability, disorder, and incompre-
hensibility offered by Eco's view of semiotics in particular and
knowledge in general, and the stable, ordered world of the monas-
tery in which the story is set. Eco himself points out in the Postscript
that the labyrinth of the monastery library is not the same as the
rhizome-like labyrinth or net of the encyclopedia. Far from permit-
ting an infinite variety of possible connections, it is a labyrinth
through which there is only one path—a material image, we may
take it, of the intellectual world of the books it contains and the
monastic community it serves. We can read the burning down of
the library at the end of the novel as anticipating, metaphorically,
the final destruction of this world, already seriously threatened, as
Eco's characters repeatedly observe, by the new culture of the cities
and their secular universities.

To say that the Holmes-like William of Baskerville represents the

modem world which replaces that of the monastery is to put it
rather crudely; but he does display a striking acquaintance with
semiotic theory (according to Eco's notes, Franciscan thought of
the period shows considerable awareness of the nature of signs) as
well as a characteristically modem view, as Eco sees it, of knowl-
edge i n general. Not only does he illustrate, through his acts of
detection, the essential nature of all semiotic processes according to
Eco; he also proposes a theory of detection strikingly similar to
 INTRODUCTION XXXi

Eco's and Peirce's, repeating verbatim passages from Eco's

contribution to The Sign of Three, a recent collection of articles on
Dupin (Poe's famous detective), Sherlock Holmes, and C. S.
Peirce." More generally, he seems to share Eco's view of the
essentially unknowable nature of things and of the provisional,
hypothetical nature of the structures we find in them.
"Relations," William says at one point in the novel, "are the ways
in which my mind perceives the connections between single
entities, but what is the guarantee that this is universal and
stable?" (p. 207). This doubt is confirmed for him by his
discovery, at the end of the book, that the series of murders
was not the product of a single design drawn, as he had
supposed, from the book of the Apocalypse, but was in large
part determined by chance. "I behaved stubbornly," he says,
"pursuing a semblance of order, when I should have known well
that there is no order in the universe" (p. 492). His final advice to
his pupil Adso of Melk, the narrator, is that the "order that our
mind imagines is like a net, or like a ladder, built to attain
something"; but—and here William quotes a Wittgensteinian
"mystic" from Adso's homeland, Austria—"afterward you must
throw the ladder away, because you discover that, even if it was
useful, it was meaningless" (p. 492). Unlike his pupil and the rest
of the characters in the book, William is aware, as Eco hints in the
Postscript, that our knowledge of reality is a rhizome-like laby-
rinth and that no single path through it can be said to constitute the
truth.

If William of Baskerville is only partially a semiotic theorist, he

wholly shares the broad intellectual and political values that
Eco's semiotics carries with it, and that have governed his work
from Opera aperta onward. In the face of the conflict between the
savagely oppressive representatives of the Papacy and the
equally narrow and intolerant Franciscan mendicants, not to
mention their outlaw offshoot, the revolutionary followers of the
renegade Fra Dolcino (the Red Brigades of the fourteenth
century), William's attitude is to agree with neither side but to
see right and wrong in both, to make distinctions where others
confuse issues and see similarities where others see utter opposition.
Like Eco, he is a doubter by
 XXXII INTRODUCTION

principle who believes in democracy rather than oppression and in

discussion rather than revelation, all in accordance with his theoret-
ical recognition of the impossibility of certain knowledge. He dis-
likes purity, he says (in a phrase which, we learn from the Postscript,
Eco is particularly proud of). because it acts in too much haste.

Like Eco, finally, William of Baskerville believes in the salutary

power of laughter. As he eventually discovers, most of the murders
were caused by the attempt of the blind monk Jorge of Burgos (a
name not without reference to that of another writer with an inter-
est in labyrinths) to keep concealed the lost second book of Aris-
code's Poetics, which dealt with the subject of comedy. The danger
lay in the book's potentially corrupting and subversive effect: it
made laughter respectable. William's response is to argue a point
that is wholly typical of Eco's view of his practical duty as an intel-
lectual: "Perhaps the mission of those who love mankind is to make
people laugh at the truth, to make truth laugh, because the only truth
lies in learning to free ourselves from insane passion for the truth"
(P. 491).
The Open Work
 I

The Poetics of the Open Work

A number of recent pieces of instrumental music are linked by a

common feature: the considerable autonomy left to the individual
performer in the way he chooses to play the work. Thus, he is not
merely free to interpret the composer's instructions following his
own discretion (which in fact happens in traditional music), but he
must impose his judgment on the form of the piece, as when he
decides how long to hold a note or in what order to group the
sounds: all this amounts to an act of improvised creation. Here are
some of the best-known examples of the process.
i. In Klavierstiick XI, by Karlheinz Stockhausen, the composer
presents the performer a single large sheet of music paper with a
series of note groupings. The performer then has to choose among
these groupings, first for the one to start the piece and, next, for
the successive units in the order in which he elects to weld them
together. In this type of performance, the instrumentalist's freedom
is a function of the "narrative" structure of the piece, which allows
him to "mount" the sequence of musical units in the order he
chooses.
2. In Luciano Berio's Sequence for Solo Flute, the composer pre-
sents the performer a text which predetermines the sequence and
intensity of the sounds to be played. But the performer is free to
choose how long to hold a note inside the fixed framework im-
posed on him, which in turn is established by the fixed pattern of
the metronome's beat.
3. Henri Pousseur has offered the following description of his
piece Scambi:

Scambi is not so much a musical composition as a field of possi-

bilities, an explicit invitation to exercise choice. It is made up of
 THE POETICS OF THE OPEN WORK

sixteen sections. Each of these can be linked to any two others,

without weakening the logical continuity of the musical pro-
cess. Two edits sections. for example, arc introduced by similar
motifs (after which they evolve in divergent patterns); another
pair of sections, on the contrary, tends to develop towards the
same climax. Since the performer can start or finish with any
one section, a considerable number of sequential permutations
are made available to him. Furthermore, the two sections
which begin on the same motif can be played simultaneously,
so as to present a more complex structural polyphony. It is not
out of the question that we conceive these formal notations as a
marketable product: if they were tape-recorded and the pur-
chaser had a sufficiently sophisticated reception apparatus, then
the general public would be in a position to develop a private
musical construct of its own and a new collective sensibility in
matters of musical presentation and duration could emerge.

4. In Pierre Boulez's Third Sonata for Piano, the first section (An-
tiphonie, Formant t) is made up of ten different pieces on ten corre-
sponding sheets of music paper. These can be arranged in different
sequences like a stack of filing cards, though not all possible per-
mutations are permissible. The second part (Formant 2, Thrope) is
made up of four parts with an internal circularity, so that the per-
former can commence with any one of them, linking it successively
to the others until he comes round full circle. No major interpreta-
tive variants are permitted inside the various sections, but one of
them, Parenthese, opens with a prescribed time beat, which is fol-
lowed by extensive pauses in which the beat is left to the player's
discretion. A further prescriptive note is evinced by the composer's
instructions on the manner of linking one piece to the next (for
example, sans retenir, enchainer sans interruption, and so on).

What is immediately striking in such cases is the macroscopic di-

vergence between these forms of musical communication and the
time-honored tradition of the classics. This difference can be for-
mulated in elementary terms as follows: a classical composition,
whether it be a Bach fugue, Verdi's A Ida, or Stravinsky's Rite of
Spring, posits an assemblage of sound units which the composer
arranged in a closed, well-defined manner before presenting it to
 THE PO ETICS OF THE OPEN W ORK

the listener. He converted his idea into conventional symbols

which more or less oblige the eventual performer to reproduce the
format devised by the composer himself, whereas the new
musical works referred to above reject the definitive, concluded
message and multiply the formal possibilities of the distribution
of their elements. They appeal to the initiative of the individual
performer, and hence they offer themselves not as finite works
which prescribe specific repetition along given structural
coordinates but as "open" works, which are brought to their
conclusion by the performer at the same time as he experiences
them on an aesthetic plane.'

To avoid any confusion in terminology, it is important to specify

that here the definition of the "open work," despite its relevance in
formulating a fresh dialectics between the work of art and its per-
former, still requires to be separated from other conventional
applications of this term. Aesthetic theorists, for example, often
have recourse to the notions of "completeness" and "openness" in
connection with a given work of art. These two expressions refer
to a standard situation of which we are all aware in our reception
of a work of art: we see it as the end product of an author's effort
to arrange a sequence of communicative effects in such a way that
each individual addressee can refashion the original composition
devised by the author. The addressee is bound to enter into an
interplay of stimulus and response which depends on his unique
capacity for sensitive reception of the piece. In this sense the
author presents a finished product with the intention that this
particular composition should be appreciated and received in the
same form as he devised it. As he reacts to the play of stimuli and
his own response to their patterning, the individual addressee is
bound to supply his own existential credentials, the sense
conditioning which is peculiarly his own, a defined culture, a set
of tastes, personal inclinations, and prejudices. Thus, his
comprehension of the original artifact is always modified by his
particular and individual perspective. In fact, the form of the work
of art gains its aesthetic validity precisely in proportion to the
number of different perspectives from which it can be viewed
and understood. These give it a wealth of different resonances
and echoes without impairing its original essence; a road traffic
sign, on the other hand, can be viewed in only one sense,
and, if it is transfigured into some fantastic meaning by an
imaginative driver, it merely ceases to be that particular traffic sign
4 THE POETICS OF THE OPEN WORK

with that particular meaning. A work of art, therefore, is a corn-

piece and closed form in its uniqueness as a balanced organic whole.
while at the same time constituting an open product on account of
its susceptibility to countless different interpretations which do not
impinge on its unadulterable specificity. Hence, every reception of a
work of art is both an interpretation and a performance of it, because in
every reception the work takes on a fresh perspective for itself
Nonetheless, it is obvious that works like those of Berio and
Stockhausen are "open" in a far more tangible sense. In primitive
terms we can say that they are quite literally "unfinished": the au-
thor seems to hand them on to the performer more or less like the
components of a construction kit. He seems to be unconcerned
about the manner of their eventual deployment. This is a loose and
paradoxical interpretation of the phenomenon. but the most im-
mediately striking aspect of these musical forms can lead to this
kind of uncertainty, although the very fact of our uncertainty is
itself a positive feature: it invites us to consider why the contempo-
rary artist feels the need to work in this kind of direction, to try to
work out what historical evolution of aesthetic sensibility led up to
it and which factors in modern culture reinforced it. We are then in a
position to surmise how these experiences should be viewed in the
spectrum of a theoretical aesthetics.

Pousseur has observed that the poetics of the "open" work tends to
encourage "acts of conscious freedom" on the part of the performer
and place him at the focal point of a network of limitless interrela-
tions, among which he chooses to set up his own form without
being influenced by an external necessity which definitively pre-
scribes the organization of the work in hand. = At this point one
could object (with reference to the wider meaning of "openness"
already introduced in this essay) that any work of art, even if it is
not passed on to the addressee in an unfinished state, demands a
free, inventive response, if only because it cannot really be appre-
ciated unless the performer somehow reinvents it in psychological
collaboration with the author himself. Yet this remark represents
the theoretical perception of contemporary aesthetics, achieved
only after painstaking consideration of the function of artistic per-
formance; certainly an artist of a few centuries ago was far from
being aware of these issues. Instead nowadays it is primarily the
 THE POETICS OF THE OPEN W ORK

artist who is aware of its implications. In fact, rather than submit

to the "openness" as an inescapable element of artistic
interpretation, he subsumes it into a positive aspect of his
production, recasting the work so as to expose it to the maximum
possible "opening."
The force of the subjective element in the interpretation of a
work of art (any interpretation implies an interplay between
the addressee and the work as an objective fact) was noticed by classical
writers, especially when they set themselves to consider the
figurative arts. In the Sophist Plato observes that painters
suggest proportions not by following some objective canon
but by judging them in relation to the angle from which they
are seen by the observer. Vitruvius makes a distinction
between "symmetry" and "eurhythmy," meaning by this latter
term an adjustment of objective proportions to the
requirements of a subjective vision. The scientific and practical
development of the technique of perspective bears witness to the
gradual maturation of this awareness of an interpretative
subjectivity pitted against the work of art. Yet it is equally
certain that this awareness has led to a tendency to operate against
the "openness" of the work, to favor its "closing out." The
various devices of perspective were just so many different
concessions to the actual location of the observer in order to
ensure that he looked at the figure in the only possible right way—
that is, the way the author of the work had prescribed, by
providing various visual devices for the observer's attention to focus
on.

Let us consider another example. In the Middle Ages there grew

up a theory of allegory which posited the possibility of reading the
Scriptures (and eventually poetry, figurative arts) not just in the
literal sense but also in three other senses: the moral, the allegorical,
and the anagogical. This theory is well known from a passage
in Dante, but its roots go back to Saint Paul ("videmus nunc per
speculum in aenigmate, tune autem facie ad faciem"), and it was
developed by Saint Jerome, Augustine, Bede, Scotus Erigena,
Hugh and Richard of Saint Victor, Alain of Lille, Bonaventure,
Aquinas, and others in such a way as to represent a cardinal
point of medieval poetics. A work in this sense is undoubtedly
6 THE POETICS OF THE OPEN WORK

tive key which strikes him as exemplary of this spiritual state. He

will use the work according to the desired meaning (causing it to
come alive again, somehow different from the way he viewed it at
an earlier reading). However, in this type of operation, "openness" is
far removed from meaning "indefiniteness" of communication, "infinite"
possibilities of form, and complete freedom of reception. What in fact is
made available is a range of rigidly preestablished and ordained
interpretative solutions, and these never allow the reader to move
outside the strict control of the author. Dante sums up the issue in his
thirteenth Letter:

We shall consider the following lines in order to make this type of

treatment clearer: In octal Israel de Egypt°, donuts Jacob de papulo
barbaro, faaa est Judea sanctificatio eius, Israel potestas ems. Now if
we just consider the literal meaning, what is meant here is the
departure of the children of Israel from Egypt at the time of
Moses. If we consider the allegory, what is meant is our human
redemption through Christ. If we consider the moral sense,
what is meant is the conversion of the soul from the torment and
agony of sin to a state of grace. Finally, if we consider the
anagogical sense, what is meant is the release of the spirit from
the bondage of this corruption to the freedom of eternal glory.

It is obvious at this point that all available possibilities of inter-

pretation have been exhausted. The reader can concentrate his at-
tention on one sense rather than on another, in the limited space of
this four-tiered sentence, but he must always follow rules that entail a
rigid univocality. The meaning of allegorical figures and emblems
which the medieval reader is likely to encounter is already pre-
scribed by his encyclopedias, bestiaries, and lapidaries. Any sym-
bolism is objectively defined and organized into a system. Under-
pinning this poetics of the necessary and the univocal is an ordered
cosmos, a hierarchy of essences and laws which poetic discourse
can clarify at several levels, but which each individual must under-
stand in the only possible way, the one determined by the creative
logos. The order of a work of art in this period is a mirror of impe-
rial and theocratic society. The laws governing textual interpreta-
tion are the laws of an authoritarian regime which guide the indi-
 THE POETICS OF THE OPEN WORK

vidual in his every action, prescribing the ends for him and offering
him the means to attain them.
It is not that the four solutions of the allegorical passage are
quantitatively more limited than the many possible solutions of
a contemporary "open" work. As I shall try to show, it is a
different vision of the world which lies under these different
aesthetic experiences.
If we limit ourselves to a number of cursory historical glimpses,
we can find one striking aspect of "openness" in the "open form"
of Baroque. Here it is precisely the static and unquestionable
definitiveness of the classical Renaissance form which is denied:
the canons of space extended round a central axis, closed in by
symmetrical lines and shut angles which cajole the eye toward
the center in such a way as to suggest an idea of "essential"
eternity rather than movement. Baroque form is dynamic; it tends
to an indeterminacy of effect (in its play of solid and void, light
and darkness, with its curvature, its broken surfaces, its widely
diversified angles of inclination); it conveys the idea of space
being progressively dilated. Its search for kinetic excitement and
illusory effect leads to a situation where the plastic mass in the
Baroque work of art never allows a privileged, definitive, frontal
view; rather, it induces the spectator to shift his position
continuously in order to see the work in constantly new aspects,
as if it were in a state of perpetual transformation. Now if
Baroque spirituality is to be seen as the first clear manifestation of
modern culture and sensitivity, it is because here, for the first
time, man opts out of the canon of authorized responses and
finds that he is faced (both in art and in science) by a world in a
fluid state which requires corresponding creativity on his part. The
poetic treatises concerning "maraviglia," "wit," "agudezas," and
so on really strain to go further than their apparently Byzantine
appearance: they seek to establish the new man's inventive role. He
is no longer to see the work of art as an object which draws on
given links with experience and which demands to be enjoyed;
now he sees it as a potential mystery to be solved, a role to fulfill, a
stimulus to quicken his imagination. Nonetheless, even these
conclusions have been codified by modern criticism and
organized into aesthetic canons. In fact, it would be rash to
interpret Baroque poetics as a conscious theory of the "open work."

Between classicism and the Enlightenment, there developed a

$ THE POETICS OF THE OPEN WORK

further concept which is of interest to us in the present context.

The concept of "pure poetry" gained currency for the very reason
that general notions and abstract canons fell out of fashion, while
the tradition of English empiricism increasingly argued in favor of
the "freedom" of the poet and set the stage for the coming theories
of creativity. From Burke's declarations about the emotional power
of words, it was a short step to Novalis's view of the pure evocative
power of poetry as an art of blurred sense and vague outlines. An
idea is now held to be all the more original and stimulating insofar as
it "allows for a greater interplay and mutual convergence of con-
cepts, life-views, and attitudes. When a work offers a multitude of
intentions, a plurality of meaning, and above all a wide variety of
different ways of being understood and appreciated. then under
these conditions we can only conclude that it is of vital interest and
that it is a pure expression of personality."'
To close our consideration of the Romantic period, it will be
useful to refer to the first occasion when a conscious poetics of the
open work appears. The moment is late-nineteenth-century Sym-
bolism: the text is Verlaine's Art Poitique:
De la musique avant toute chose, et
pour cela préfere l'impair
plus vague et plus soluble dans fair
sans rien en lui qui pose et qui pose.
Music before everything else.
and, to that end. prefer the uneven more
vague and more soluble in air with
nothing in it that is heavy or still.

Mallarme's programmatic statement is even more explicit and

pronounced in this context: "Nommer un objet c'est supprimer les
trois quarts de la jouissance du poême, qui est faite du bonheur de
deviner peu a peu: le suggerer . . . voila le rêve" ("To name an
object is to suppress three-fourths of the enjoyment of the poem,
which is composed of the pleasure of guessing little by little: to
suggest . . . there is the dream"). The important thing is to prevent a
single sense from imposing itself at the very outset of the receptive
process. Blank space surrounding a word, typographical ad-
justments, and spatial composition in the page setting of the poetic
 THE POETICS OF THE OPEN WORK 9

text—all contribute to create a halo of indefiniteness and to make

the text pregnant with infinite suggestive possibilities.
This search for suggestiveness is a deliberate move to "open" the
work to the free response of the addressee. An artistic work that
suggests is also one that can be performed with the full emotional
and imaginative resources of the interpreter. Whenever we read po-
etry there is a process by which we try to adapt our personal world
to the emotional world proposed by the text. This is all the more
true of poetic works that are deliberately based on suggestiveness,
since the text sets out to stimulate the private world of the addressee
so that he can draw from inside himself some deeper response that
mirrors the subtler resonances underlying the text.
A strong current in contemporary literature follows this use of
symbol as a communicative channel for the indefinite, open to con-
stantly shifting responses and interpretative stances. It is easy to
think of Kafka's work as "open": trial, castle, waiting, passing sen-
tence, sickness, metamorphosis, and torture—none of these narra-
tive situations is to be understood in the immediate literal sense.
But, unlike the constructions of medieval allegory, where the su-
perimposed layers of meaning are rigidly prescribed, in Kafka there
is no confirmation in an encyclopedia, no matching paradigm in
the cosmos, to provide a key to the symbolism. The various exis-
tentialist, theological, clinical, and psychoanalytic interpretations
of Kafka's symbols cannot exhaust all the possibilities of his works.
The work remains inexhaustible insofar as it is "open," because in
it an ordered world based on universally acknowledged laws is
being replaced by a world based on ambiguity, both in the negative
sense that directional centers are missing and in a positive sense,
because values and dogma are constantly being placed in question.
Even when it is difficult to determine whether a given author had
symbolist intentions or was aiming at effects of ambivalence or in-
determinacy, there is a school of criticism nowadays which tends to
view all modern literature as built upon symbolic patterns. W. Y.
Tindall, in his book on the literary symbol, offers an analysis of
some of the greatest modern literary works in order to test Valery's
declaration that "il n'y a pas de vrai sens d'un texte" ("there is no
true meaning of a text"). Tindall eventually concludes that a work
of art is a construct which anyone at all, including its author, can
put to any use whatsoever, as he chooses. This type of criticism
10 THE POETICS OF THE OPEN WORK

views the literar y work as a continuous potentiality of "open-

ness"—in other words, an indefinite reserve of meanings. This is
the scope of the wave of American studies on the structure of met-
aphor, or of modern work on "types of ambiguity" offered by po-
etic discourse.'
Clearly, the work otlames Joyce is a major example of an "open"
mode, since it deliberately seeks to offer an image of the ontological
and existential situation of the contemporary world. The "Wander-
ing Rocks" chapter in Ulysses amounts to a tiny universe that can
be viewed from different perspectives: the last residue of Aristote-
lian categories has now disappeared. Joyce is not concerned with a
consistent unfolding of time or a plausible spatial continuum in
which to stage his characters' movements. Edmund Wilson has
observed that, like Proust's or Whitehead's or Einstein's world,
"Joyce's world is always changing as it is perceived by different ob-
servers and by them at different times."'
In Finnegans Wake we are faced with an even more startling pro-
cess of "openness": the book is molded into a curve that bends back
on itself, like the Einsteinian universe. The opening word of the
first page is the same as the closing word of the last page of the
novel. Thus, the work is finite in one sense, but in another sense it is
unlimited. Each occurrence, each word stands in a series of possible
relations with all the others in the text. According to the semantic
choice which we make in the case of one unit, so goes the way we
interpret all the other units in the text. This does not mean that the
book lacks specific sense. IfJoyce does introduce some keys into the
text, it is precisely because he wants the work to be read in a certain
sense. But this particular "sense" has all the richness of the cosmos
itself. Ambitiously, the author intends his book to imply the
totality of space and time, of all spaces and all times that are
possible. The principal tool for this all-pervading ambiguity is the
pun, the calembour, by which two, three, or even ten different ety-
mological roots are combined in such a way that a single word can
set up a knot of different submeanings, each of which in turn coin-
cides and interrelates with other local allusions, which are them-
selves "open" to new configurations and probabilities of interpre-
tation. The reader of Finnegan Wake is in a position similar to that
of the person listening to postdodecaphonic serial composition as
he appears in a striking definition by Pousseur: "Since the phenom
 THE POETICS OF THE OPEN WORK II

ena are no longer tied to one another by a term-to-term determi-

nation, it is up to the listener to place himself deliberately in the
midst of an inexhaustible network of relationships and to choose
for himself, so to speak, his own modes of approach, his reference
points and his scale, and to endeavor to use as many dimensions as
he possibly can at the same time and thus dynamize, multiply, and
extend to the utmost degree his perceptual faculties." 6
Nor should we imagine that the tendency toward openness op-
erates only at the level of indefinite suggestion and stimulation of
emotional response. In Brecht's theoretical work on drama, we
shall see that dramatic action is conceived as the problematic expo-
sition of specific points of tension. Having presented these tension
points (by following the well-known technique of epic recitation,
which does not seek to influence the audience, but rather to offer a
series of facts to be observed, employing the device of "defamiliar-
ization"), Brecht's plays do not, in the strict sense, devise solutions
at all. It is up to the audience to draw its own conclusions from
what it has seen on stage. Brecht's plays also end in a situation
of ambiguity (typically, and more than any other, his Galileo),
although it is no longer the morbid ambiguousness of a half-
perceived infinitude or an anguish-laden mystery, but the specific
concreteness of an ambiguity in social intercourse, a conflict of un-
resolved problems taxing the ingenuity of playwright, actors, and
audience alike. Here the work is "open" in the same sense that a
debate is "open." A solution is seen as desirable and is actually an-
ticipated, but it must come from the collective enterprise of the
audience. In this case the "openness" is converted into an instru-
ment of revolutionary pedagogics.
In all the phenomena we have so far examined, I have employed the
category of "openness" to define widely differing situations, but on
the whole the sorts of works taken into consideration are substan-
tially different from the post-Webernian musical composers whom I
considered at the opening of this essay. From the Baroque to modern
Symbolist poetics, there has been an ever-sharpening awareness of
the concept of the work susceptible to many different interpre-
tations. However, the examples considered in the preceding section
propose an "openness" based on the theoretical, mental collaboration
of the consumer, who must freely interpret an artistic datum, a
 THE POETICS OF THE OPEN WORK
12

product which has already been organized in its structural entirety

(even if this structure allows for an indefinite plurality of interpre-
tations). On the other hand, a composition like Scambi, by Pous-
seur, represents a fresh advance. Somebody listening to a work by
Webem freely reorganizes and enjoys a series of interrelations inside
the context of the sound system offered to him in that particular
(already fully produced) composition. But in listening to Scambi the
auditor is required to do some of this organizing and structuring of
the musical discourse. He collaborates with the composer in making
the composition.
None of this argument should be conceived as passing an aes-
thetic judgment on the relative validity of the various types of
works under consideration. However, it is clear that a composition
such as Scambi posts a completely new problem. It invites us to
identify inside the category of "open" works a further, more re-
stricted classification 'of works which can be defined as "works in
movement," because they characteristically consist of unplanned or
physically incomplete structural units.
In the present cultural context, the phenomenon of the "work in
movement" is certainly not limited to music. There are, for ex-
ample, artistic products which display an intrinsic mobility, a ka-
leidoscopic capacity to suggest themselves in constantly renewed
aspects to the consumer. A simple example is provided by Calder's
mobiles or by mobile compositions by other artists: elementary
structures which can move in the air and assume different spatial
dispositions. They continuously create their own space and the
shapes to fill it.
If we turn to literary production to try to isolate an example of a
"work in movement," we are immediately obliged to take into con-
sideration Mallarme's Livre, a colossal and far-reaching work, the
quintessence of the poet's production. He conceived it as the work
which would constitute not only the goal of his activities but also
the end goal of the world: "Le monde existe pour aboutir a un
livre." Mallarme never finished the book, although he worked on it
at different periods throughout his life. But there are sketches for
the ending which have recently been brought to light by the acute
philological research of Jacques Scherer.'

The metaphysical premises for Mallarme's Livre are enormous

and possibly questionable. I would prefer to leave them aside in
 THE PO ETICS OF THE OPEN W ORK 13

order to concentrate on the dynamic structure of this artistic object

which deliberately set out to validate a specific poetic principle:
"Un livre ni commence ni ne finit; tout au plus fait-il semblant."
The Livre was conceived as a mobile apparatus, not just in the mo-
bile and "open" sense of a composition such as Un coup de des,
where grammar, syntax, and typesetting introduced a plurality of
elements, polymorphous in their indeterminate relation to each
other.
However, Mallarme's immense enterprise was utopian: it was
embroidered with evermore disconcerting aspirations and ingenui-
ties, and it is not surprising that it was never brought to comple-
tion. We do not know whether, had the work been completed, the
whole project would have had any real value. It might well have
turned out to be a dubious mystical and esoteric incarnation of a
decadent sensitivity that had reached the extreme point of its crea-
tive parabola. I am inclined to this second view, but it is certainly
interesting to find at the very threshold of the modern period such a
vigorous program for a work in movement, and this is a sign that
certain intellectual currents circulate imperceptibly until they are
adopted and justified as cultural data which have to be organically
integrated into the panorama of a whole period.

In every century, the way that artistic forms are structured reflects
the way in which science or contemporary culture views reality.
The closed, single conception in a work by a medieval artist re-
flected the conception of the cosmos as a hierarchy of fixed, pre-
ordained orders. The work as a pedagogical vehicle, as a monocen-
tric and necessary apparatus (incorporating a rigid internal pattern
of meter and rhymes) simply reflects the syllogistic system, a logic
of necessity, a deductive consciousness by means of which reality
could be made manifest step by step without unforeseen interrup-
tions, moving forward in a single direction, proceeding from first
principles of science which were seen as one and the same with the
first principles of reality. The openness and dynamism of the Ba-
roque mark, in fact, the advent of a new scientific awareness: the
tactile is replaced by the visual (meaning that the subjective element
comes to prevail) and attention is shifted from the essence to the
appearance of architectural and pictorial products. It reflects the ris-
ing interest in a psychology of impression and sensation—in short,
 THE POETICS OF THE. OPEN WORK
14
an empiricism which converts the Aristotelian concept of real sub-
stance into a series of subjective perceptions by the viewer. On the
other hand, by giving up the essential focus of the composition and
the prescribed point of view for its viewer, aesthetic innovations
were in fact mirroring the Copernican vision of the universe. This
definitively eliminated the notion of geocentricity and its allied
metaphysical constructs. In the modern scientific universe, as in
architecture and in Baroque pictorial production, the various com-
ponent parts are all endowed with equal value and dignity. and the
whole construct expands toward a totality which is close to the
infinite. It refuses to be hemmed in by any ideal normative concep-
tion of the world. It shares in a general urge toward discovery and
constantly renewed contact with reality.
In its own way. the "openness" that we meet in the decadent
strain of Symbolism reflects a cultural striving to unfold new vis-
tas. For example. one of Mallarme's projects for a multidimen-
sional. deconstructible book envisaged the breaking down of the
initial unit into sections which could be reformulated and which
could express new perspectives by being deconstructed into corre-
spondingly smaller units which were also mobile and reducible.
This project obviously suggests the universe as it is conceived by
modern, non-Euclidean geometries.
Hence, it is not overambitious to detect in the poetics of the
"open" work—and even less so in the "work in movement"—
more or less specific overtones of trends in contemporary scientific
thought. For example. it is a critical commonplace to refer to the
spatiotemporal continuum in order to account for the structure of
the universe in Joyce's works. Pousseur has offered a tentative defi-
nition of his musical work which involves the term "field of possi-
imbues." In fact, this shows that he is prepared to borrow two ex-
tremely revealing technical terms from contemporary culture. The
notion of "field" is provided by physics and implies a revised vision
of the classic relationship posited between cause and effect as a
rigid,
one-directional system: now a complex interplay of motive
i
forces is envisaged, a configuration of possible events, a complete
p
dynamism of structure.
cal canon which reflects aThe notion tendency
widespread of "possibility" is a hiloso
contemporary oraryh-
i
science; the discarding of a static, syllogistic view oforder, and a
 THE POETICS OF THE OPEN WORK 15

corresponding devolution of intellectual authority to personal de-

cision, choice, and social context.
If a musical pattern no longer necessarily determines the imme-
diately following one, if there is no tonal basis which allows the
listener to infer the next steps in the arrangement of the musical
discourse from what has physically preceded them, this is just part of
a general breakdown in the concept of causation. The two-value
truth logic which follows the classical aut-aut, the disjunctive di-
lemma between true and false, a fact and its contradictory, is no
longer the only instrument of philosophical experiment. Multi-
value logics are now gaining currency, and these are quite capable
of incorporating indeterminacy as a valid stepping-stone in the cog-
nitive process. In this general intellectual atmosphere, the poetics
of the open work is peculiarly relevant: it posits the work of art
stripped of necessary and foreseeable conclusions, works in which
the performer's freedom functions as part of the discontinuity which
contemporary physics recognizes, not as an element of disorienta-
tion, but as an essential stage in all scientific verification procedures
and also as the verifiable pattern of events in the subatomic world.
From Mallarme's Livre to the musical compositions which we
have considered, there is a tendency to see every execution of the
work of art as divorced from its ultimate definition. Every per-
formance explains the composition but does not exhaust it. Every
performance makes the work an actuality, but is itself only comple-
mentary to all possible other performances of the work. In short,
we can say that every performance offers us a complete and satisfy-
ing version of the work, but at the same time makes it incomplete
for us, because it cannot simultaneously give all the other artistic
solutions which the work may admit.
Perhaps it is no accident that these poetic systems emerge at the
same period as the physicists' principle of complementarity, which
rules that it is not possible to indicate the different behavior patterns
of an elementary particle simultaneously. To describe these differ-
ent behavior patterns, different models, which Heisenberg has de-
fined as adequate when properly utilized, are put to use, but, since
they contradict one another, they are therefore also complemen-
tary.' Perhaps we are in a position to state that for these works of
art an incomplete knowledge of the system is in fact an essential
feature in its formulation. Hence one could argue, with Bohr, that
t6 THE POETICS OF THE OPEN WORK

the data collected in the course of experimental situations cannot be

gathered in one image but should be considered as complementary,
since only the sum of all the phenomena could exhaust the possibil-
ities of information.'
Above I discussed the principle of ambiguity as moral disposition
and problematic construct. Again, modern psychology and
phenomenology use the term "perceptive ambiguities," which in-
dicates the availability of new cognitive positions that fall short of
conventional epistemological stances and that allow the observer to
conceive the world in a fresh dynamics of potentiality before the
fixative process of habit and familiarity comes into play. Husserl
observed that

each state of consciousness implies the existence of a horizon

which varies with the modification of its connections together
with other states, and also with its own phases of duration .. . In
each external perception, for instance, the sides of the objects
which are actually perceived suggest to the viewer's attention the
unperceived sides which, at the present. are viewed only in a
nonintuitive manner and arc expected to become elements of
the succeeding perception. This process is similar to a continu-
ous projection which takes on a new meaning with each phase of
the perceptive process. Moreover, perception itself includes ho-
rizons which encompass other perceptive possibilities, such as a
person might experience by changing deliberately the direction
of his perception, by turning his eyes one way instead of
another, or by taking a step forward or sideways, and so forth.'°

Sartre notes that the existent object can never be reduced to a

given series of manifestations, because each of these is bound to
stand in relationship with a continuously altering subject. Not only
does an object present different Abschattungen (or profiles), but also
different points of view are available by way of the same Abschat-
tung. In order to be defined, the object must be related back to the
total series of which, by virtue of being one possible apparition, it is
a member. In this way the traditional dualism between being and
appearance is replaced by a straight polarity of finite and infinite,
which locates the infinite at the very core of the finite. This sort of
"openness" is at the heart of every act of perception. It characterizes
every moment of our cognitive experience. It means that each phe
 THE POETICS OF THE OPEN WORK 17

nomenon seems to be "inhabited" by a certain power—in

other words, "the ability to manifest itself by a series of real or
likely manifestations." The problem of the relationship of a
phenomenon to its ontological basis is altered by the perspective
of perceptive "openness" to the problem of its relationship to the
multiplicity of different-order perceptions which we can derive
from it."
This intellectual position is further accentuated in Merleau-
Ponty:

How can anything ever present itself truly to us since its synthe-
sis is never completed? How could I gain the experience of the
world, as I would of an individual actuating his own existence,
since none of the views or perceptions I have of it can exhaust it
and the horizons remain forever open? ... The belief in
things and in the world can only express the assumption of a
complete synthesis. Its completion, however, is made impos-
sible by the very nature of the perspectives to be connected,
since each of them sends back to other perspectives through its
own horizons . . . The contradiction which we feel exists be-
tween the world's reality and its incompleteness is identical to
the one that exists between the ubiquity of consciousness and
its commitment to a field of presence. This ambiguousness
does not represent an imperfection in the nature of existence or
in that of consciousness; it is its very definition . . . Conscious-
ness, which is commonly taken as an extremely enlightened
region, is, on the contrary, the very region of indetermina-
tion. i2

These are the sorts of problems which phenomenology picks out

at the very heart of our existential situation. It proposes to the
artist, as well as to the philosopher and the psychologist, a series
of declarations which are bound to act as a stimulus to his
creative activity in the world of forms: "It is therefore essential for
an object and also for the world to present themselves to us as
'open' . . . and as always promising future perceptions." 13
It would be quite natural for us to think that this flight away from
the old, solid concept of necessity and the tendency toward the
ambiguous and the indeterminate reflect a crisis of contemporary
civilization. On the other hand, we might see these poetical
systems, in harmony with modern science, as expressing the
positive possibility of thought and action made available to an
individual who is
 THE POETICS OF THE OPEN WORK
Is
open to the continuous renewal of his life patterns and cognitive
rocessesSuc h an individual is productively committed to the de- p
velopment of his own mental faculties and experiential horizons.
This contrast is too facile and Manichaean. Our main intent has
been to pick out a number of analogies which reveal a reciprocal
pla y of problems in the most disparate areas of contemporary cul-
ture and which point to the common elements in a new way of
looking at the world.
What is at stake is a convergence of new canons and requirements
which the forms of art reflect by way of what we could term Struc-
tural homologies. This need not commit us to assembling a rigorous
parallelism—it is simply a case of phenomena like the "work in
movement" simultaneously reflecting mutually contrasted episte-
mological situations, as yet contradictory and not satisfactorily rec-
onciled. Thus, the concepts of "openness" and dynamism may
recall the terminology of quantum physics: indeterminacy and dis-
continuity. But at the same time they also exemplify a number of
situations in Einsteinian physics.
The multiple polarity of a serial composition in music, where the
listener is not faced by an absolute conditioning center of reference,
requires him to constitute his own system of auditory relation-
ships." He must allow such a center to emerge from the sound
continuum. Here are no privileged points of view, and all available
perspectives are equally valid and rich in potential. Now, this mul-
tiple polarity is extremely close to the spatiotemporal conception
of the universe which we owe to Einstein. The thing which distin-
guishes the Einsteinian concept of the universe from quantum epis-
temology is precisely this faith in the totality of the universe, a
universe in which discontinuity and indeterminacy can admittedly
upset us with their surprise apparitions, but in fact, to use Einstein's
words, presuppose not a God playing random games with dice but
the Divinity of Spinoza, who rules the world according to perfectly
regulated laws. In this kind of universe, relativity means the infinite
variability of experience as well as the infinite multiplication of pos-
sible ways of measuring things and viewing their position. But the
objective side of the whole system can be found in the invariance of
the simple formal descriptions (of the differential equations) which
establish once and for all the relativity of empirical measurement.

* * *
 THE POETICS OF THE OPEN WORK 19

This is not the place to pass judgment on the scientific validity of

the metaphysical construct implied by Einstein's system. But there
is a striking analogy between his universe and the universe of the
work in movement. The God in Spinoza, who is made into an
untestable hypothesis by Einsteinian metaphysics, becomes a
cogent reality for the work of art and matches the organizing
impulse of its creator.
The possibilities which the work's openness makes available al-
ways work within a given field of relations. As in the Einsteinian
universe, in the "work in movement" we may well deny that there
is a single prescribed point of view. But this does not mean
complete chaos in its internal relations. What it does imply is an
organizing rule which governs these relations. Therefore, to sum
up, we can say that the "work in movement" is the possibility of
numerous different personal interventions, but it is not an
amorphous invitation to indiscriminate participation. The
invitation offers the performer the opportunity for an oriented
insertion into something which always remains the world intended by
the author.
In other words, the author offers the interpreter, the performer,
the addressee a work to be completed. He does not know the exact
fashion in which his work will be concluded, but he is aware that
once completed the work in question will still be his own. It will
not be a different work, and, at the end of the interpretative
dialogue, a form which is his form will have been organized,
even though it may have been assembled by an outside party in
a particular way that he could not have foreseen. The author is the
one who proposed a number of possibilities which had already
been rationally organized, oriented, and endowed with
specifications for proper development.

Berio's Sequence, which is played by different flutists, Stockhau-

sen's Klavierstiick XI, or Pousseur's Mobiles, which are played by
different pianists (or performed twice over by the same pianists),
will never be quite the same on different occasions. Yet they will
never be gratuitously different. They are to be seen as the
actualization of a series of consequences whose premises are firmly
rooted in the original data provided by the author.
This happens in the musical works which we have already ex-
amined, and it happens also in the plastic artifacts we considered.
The common factor is a mutability which is always deployed
20 THE POETICS OF THE OPEN WORK

within the specific limits of a given taste, or of predetermined for-

mal tendencies. and is authorized by the concrete pliability of the
material offered for the performer's manipulation. Brecht's plays
appear to elicit free and arbitrary response on the part of the audi-
ence. Yet they are also rhetorically constructed in such a way as to
elicit a reaction oriented toward. and ultimately anticipating. a
Marxist dialectic logic as the basis for the whole field of possible
responses.
All these examples of "open" works and "works in movement"
have this latent characteristic, which guarantees that they will al-
ways be seen as "works- and not just as a conglomeration of ran-
dom components ready to emerge from the chaos in which they
previously stood and permitted to assume any form whatsoever.
Now, a dictionary clearly presents us with thousands upon thou-
sands of words which we could freely use to compose poetry, es-
says on physics. anonymous letters, or grocery lists. In this sense
the dictionary is clearly open to the reconstitution of its raw mate-
rial in any way that the manipulator wishes. But this does not make
it a "work." The "openness" and dynamism of an artistic work
consist in factors which make it susceptible to a whole range of
integrations. They provide it with organic complements which
they graft into the structural vitality which the work already pos-
sesses, even if it is incomplete. This structural vitality is still seen as
a positive property of the work, even though it admits of all kinds
of different conclusions and solutions for it.

The preceding observations are necessary because, when we speak

of a work of art, our Western aesthetic tradition forces us to take
"work" in the sense of a personal production which may well vary
in the ways it can be received but which always maintains a coher-
ent identity of its own and which displays the personal imprint that
makes it a specific, vital, and significant act of communication.
Aesthetic theory is quite content to conceive of a variety of different
poetics, but ultimately it aspires to general definitions, not neces-
sarily dogmatic or sub specie aeternitatis, which are capable of apply-
ing the category of the "work of art" broadly speaking to a whole
variety of experiences, which can range from the Divine Comedy to,
say, electronic composition based on the different permutations of
sonic components.
 THE POETICS OF THE OPEN WORK 21

We have, therefore, seen that (I) "open" works, insofar as they

arc in movement, are characterized by the invitation to make the work
together with the author and that (2) on a wider level (as a subgenus
in the species "work in movement") there exist works which,
though organically completed, are "open" to a continuous genera-
tion of internal relations which the addressee must uncover and se-
lect in his act of perceiving the totality of incoming stimuli. (3)
Every work of art, even though it is produced by following an ex-
plicit or implicit poetics of necessity, is effectively open to a virtu-
ally unlimited range of possible readings, each of which causes the
work to acquire new vitality in terms of one particular taste, or
perspective, or personal performance.

Contemporary aesthetics has frequently pointed out this last

characteristic of every work of art. According to Luigi Pareyson:

The work of art . . . is a form, namely of movement, that has

been concluded; or we can sec it as an infinite contained within
finiteness . . . The work therefore has infinite aspects, which
are not just "parts" or fragments of it, because each of them
contains the totality of the work, and reveals it according to a
given perspective. So the variety of performances is founded
both in the complex factor of the performer's individuality and
in that of the work to be performed . . . The infinite points of
view of the performers and the infinite aspects of the work in-
teract with each other, come into juxtaposition and clarify each
other by a reciprocal process, in such a way that a given point
of view is capable of revealing the whole work only if it grasps
it in the relevant, highly personalized aspect. Analogously, a
single aspect of the work can only reveal the totality of the
work in a new light if it is prepared to wait for the right point
of view capable of grasping and proposing the work in all its
vitality.

The foregoing allows Pareyson to move on to the assertion that

all performances are definitive in the sense that each one is for
the performer, tantamount to the work itself; equally, all per-
formances are bound to be provisional in the sense that each
performer knows that he must always try to deepen his own
interpretation of the work. Insofar as they are definitive, these
 THE POETICS OF THE OPEN WORK
22

interpretations are parallel, and each of them is such as to ex-

clude the others without in any way negating them."

This doctrine can be applied to all artistic phenomena and to art-

works throughout the ages. But it is useful to have underlined that
now is the period when aesthetics has paid especial attention to the
whole notion of "openness - and sought to expand it. In a sense
these requirements, which aesthetics has referred widely to every
type of artistic production. are the same as those posed by the po-
etics of the "open work" in a more decisive and explicit fashion.
Yet this does not mean that the existence of "open" works and of
"works in movement" adds absolutely nothing to our experience
because everything in the world is already implied and subsumed
by everything else, from the beginning of time, in the same way
that it now appears that every discovery has already been made by
the Chinese. Here we have to distinguish between the theoretical
level of aesthetics as a philosophical discipline which attempts to
formulate definitions and the practical level of poetics as program-
matic projects for creation. While aesthetics brings to light one of
the fundamental demands of contemporary culture, it also reveals
the latent possibilities of a certain type of experience in every artistic
product, independently of the operative criteria which presided
over its moment of inception.

The poetic theory or practice of the "work in movement" senses

this possibility as a specific vocation. It allies itself openly and self-
consciously to current trends in scientific method and puts into
action and tangible form the very trend which aesthetics has already
acknowledged as the general background to performance. These
poetic systems recognize "openness" as the fundamental possibility
of the contemporary artist or consumer. The aesthetic theoretician,
in his turn, will see a confirmation of his own intuitions in these
practical manifestations: they constitute the ultimate realization of
a receptive mode which can function at many different levels of
intensity.

Certainly this new receptive mode vis-a-vis the work of art

opens up a much vaster phase in culture and in this sense is not
intellectually confined to the problems of aesthetics. The poetics of
the "work in movement" (and partly that of the "open" work) sets
in motion a new cycle of relations between the artist and his audi
 THE POETICS OF THE OPEN WORK 23

ence, a new mechanics of aesthetic perception, a different status for

the artistic product in contemporary society. It opens a new page in
sociology and in pedagogy, as well as a new chapter in the history
of art. It poses new practical problems by organizing new commu-
nicative situations. In short, it installs a new relationship between
the contemplation and the utilization of a work of art.

Seen in these terms and against the background of historical in-

fluences and cultural interplay which links art by analogy to widely
diversified aspects of the contemporary worldview, the situation of
art has now become a situation in the process of development. Far
from being fully accounted for and catalogued, it deploys and poses
problems in several dimensions. In short, it is an "open" situation,
in movement. A work in progress.
 II

Analysis of Poetic Language

Contemporary poetics proposes a whole gamut of forms—ranging

from structures that move to the structures within which we move—
that call for changing perspectives and multiple interpretations.
But, as I have already pointed out, a work of art is never really
"closed," because even the most definitive exterior always encloses
an infinity of possible "readings."
If we want to pursue our analysis of the "openness" proposed by
contemporary poetics, and establish the degree of novelty it has
brought to the historical development of aesthetics, we must first
find out what, in fact, distinguishes the intentional "openness" ad-
vocated by contemporary art movements from that which we con-
sider typical of all works of art.
In other words, we shall examine how every work of art can be
said to be "open," how this openness manifests itself structurally,
and to what extent structural differences entail different levels of
openness.

Croce and Dewey

Every work of art, from a petroglyph to The Scarlet Letter, is open
to a variety of readings—not only because it inevitably lends itself
to the whims of any subjectivity in search of a mirror for its moods,
but also because it wants to be an inexhaustible source of experi-
ences which, focusing on it from different points of view, keep
bringing new aspects out of it. Contemporary poetics has long I
dwelled on this point, and has turned it into one of its main themes.
The very concept of universality that we often apply to an aes-
thetic experience refers to this particular phenomenon. The state-
ment "The square of the length of the hypotenuse of a right triangle
 ANALYSIS OF POETIC LANGUAGE 25

equals the sum of the squares of the lengths of the other two sides"
is also universal, being a principle that retains the same validity at
every point on the globe, but it refers to just one specific, well-
defined property of reality. On the other hand, when I recite a line
of poetry or an entire poem, the words I utter cannot be immedi-
ately translated into a fixed denotatum that exhausts their meaning,
for they imply a series of meanings that expand at every new look,
to the point that they seem to offer me a concentrated image of the
entire universe. This is how we should understand Croce's often
quite ambiguous theory concerning the totality of artistic expres-
sion.
According to Croce, an artistic representation is a reflection of
the cosmos: "Each part of it throbs with the life of the whole, and
the whole is in the life of each part. A true artistic representation is
at the same time itself and the universe, the universe as individual
form, and the individual form as universe. Every accent of the poet,
as well as every creature of his imagination, encloses the entire des-
tiny of mankind, with all its hopes, its illusions, its pains, its joys,
its grandeur, and its misery, the entire drama of reality, incessantly
becoming and growing out of itself, in suffering and pleasure."'
Croce's words effectively translate the vague emotion many of us
have felt at the reading of a poem, but they don't explain it. In other
words, Croce does not accompany his observation with a theoreti-
cal framework that would account for it. Similarly, when he states
that "to give an artistic form to an emotive content is to imprint it
with totality, to lend it cosmic inspiration," 2 he is again insisting on
the need for a rigorous foundation (on which to base the equation
artistic form = totality), but without providing us with the philo-
sophical tools necessary to establish the connection he proposes. To
say that artistic form stems from the lyrical intuition of feeling does
not amount to much more than asserting that every emotive intui-
tion becomes lyrical when it takes the form of art, thereby assum-
ing the character of totality—all aesthetic reflection thus dwindles
to suggestive verbalism, or to charming tautologies involving phe-
nomena that are, however, never explained.

Croce is not the only one to dwell on the conditions of aesthetic

pleasure without trying to explain their mechanism. Dewey does
the same thing when he speaks of "this sense of the including whole
implicit in ordinary experiences," a sense which, as he further
 ANALYSIS OF POETIC LANGUAGE

notes, the Symbolists have turned into the main object of their art: -
About ever y explicit and focal object there is a recession into the
implicit which is not intellectually grasped. In reflection we call it
dim and vague. - But Dewey is perfectly aware of the fact that the
"dim- and the "vague" of a primary experience—which always
recede the categorical rigidity imposed on us by reflection—are
prec
aspects of its global nature. "At twilight, dusk is a delightful quality
of the whole world. It is its appropriate manifestation. It becomes a
specialized and obnoxious trait only when it prevents distinct per-
ception of some particular thing we desire to discern." If reflection
forces us to choose and focus on just a few elements of a given
situation, "the undefined pervasive quality of an experience is that
which binds together all the defined elements, the objects of which
we are focally aware, making them a whole. - Reflection does not
generate but, rather, is generated by this original pervasiveness
within which it exercises its selectivity. According to Dewey, the
very essence of art lies precisely in its capacity to evoke and empha-
size "this quality of being a whole and of belonging to the larger, all-
inclusive, whole which is the universe in which we live"'—
hence the religious emotion inspired in us by aesthetic contempla-
tion. This sense of totality is as strongly registered in Dewey as it is
in Croce, even though in a different philosophical context, and con-
stitutes one of the most interesting features of an aesthetics which,
given its naturalist foundations, could at first sight seem rigidly
positivistic. In fact, Dewey's naturalism and his positivism share
the same romantic origins, which might well explain why all his
analyses, no matter how scientific, always culminate in a moment
of intense emotion before the mystery of the cosmos (it is no coin-
cidence that his organicism, though marked by Darwin, stems
more or less consciously from Coleridge and Hegel).'

This is probably why, on the threshold of the cosmic mystery,

Dewey seems to be afraid of taking the last step that would allow
him to dissect this experience of the indefinite into its psychological
coordinates and declares his failure. "I can see no psychological
ground for such properties of an experience save that, somehow,
the work of art operates to deepen and to raise to great clarity that
sense of an enveloping undefined whole that accompanies every
normal experience."' Such a surrender is all the more unjustifiable
in that Dewey's philosophy already contains the premises for such
 ANALYSIS OF POETIC LANGUAGE 27

a clarification, and that these very premises are reiterated in Art as

Experience, hardly a hundred pages before the cited passages.
Dewey offers us a transactional conception of knowledge that be-
comes particularly suggestive when set side by side with his
definition of the aesthetic object. The work of art, for him, is the
fruit of a process of organization whereby personal experiences,
facts, values, meanings are incorporated into a particular
material and become one with it, or, as Baratono would say, "as-
similated" to it. (In other words, art is the "capacity to work a
vague idea and emotion over into terms of some definite
medium.") 6 The expressiveness of a work of art depends on the
existence of "meanings and values extracted from prior
experiences and founded in such a way that they fuse with the
qualities directly presented in the work of art."' In other words,
components of our experiences must fuse with the qualities of
the poem or the painting to cease being extraneous objects. Thus,
"the expressiveness of the object of art is due to the fact that it
presents a thorough and complete interpenetration of the materials
of undergoing and of action, the latter including a reorganization of
matter brought with us from past experience .. . The
expressiveness of the object is the report and celebration of the
complete fusion of what we undergo and what our activity of
attentive perception brings into what we receive by means of
the senses." Consequently, "to have form . . . marks a way of
envisaging, of feeling, and of presenting experienced matter so
that it most readily and effectively becomes material for the
construction of adequate experience on the part of those less gifted
than the original creator."'

If this is still not a clear psychological explanation of what infuses

the aesthetic experience with the sense of a totality, it certainly is its
philosophical premise. So much so that this and other texts by
Dewey are responsible for the emergence of a psychological meth-
odology—called "transactional"—according to which knowledge
is a difficult process of transaction, of negotiation: in answer to a
given stimulus, the subject incorporates the memory of past
perceptions into the current one and, by so doing, gives form to
the experience in progress—an experience that is not only the
recording of a Gestalt already existing as an autonomous
configuration of reality (or, for that matter, a subjective positing
of the object), but that is also the result of our active participation in
 28 ANALYSIS OF POETIC LANGUAGE

better vet, the world that results from this active participation."'
Thus, [lie experience of totality (the experience of the aesthetic mo-
ment as an openness of knowledge) could very well lend itself to a
psychological explanation, the absence of which makes Croce's ac-
counts, and in part Dewey's, somewhat suspect.
From a psychological standpoint, this question involves the very
conditions of knowledge. and not just the aesthetic experience—
unless, of course. we see it as the liminal condition of all knowl-
edge, its primary and essential phase, which is quite plausible but
not exactly pertinent at this stage of our investigation. For the time
being, our investigation will be limited to the process of transaction
between a perceiving subject and an aesthetic stimulus. To make
things even clearer, we are going to focus our analysis on the sub-
ject's reaction to language. Language is not an organization of nat-
ural stimuli, like a beam of photons; it is an organization of stimuli
realized by man, and, as such, an artifact, like any other art form.
No need, therefore, to identify art with language in order to pursue
an analogy that would allow us to apply to one what we have said
about the other. As the linguists have clearly understood," lan-
guage is not one means of communication among others, but rather
"the basis of all communication,"or, even better, "language really is
the foundation of culture. In relation to language, other systems of
symbols are concomitant or derivative."

An analysis of the reader's reaction to three propositions will

show us whether the way he responds to an ordinary linguistic
stimulus is in any way different from the way he responds to a more
particular stimulus generally defined as aesthetic." If these two dif-
ferent uses of language provoke two different types of reactions,
then we should be able to distinguish the characteristics of aesthetic
language.

Analysis of Three Propositions

How does one bring the memory of past experiences to bear on a
present experience? And how can this same process be translated
into an act of communication between a verbal message and its
recipient? '3
As we all know, a linguistic message can have different functions:
 ANAL YSI S OF PO ETIC L ANGUAGE 29

referential, emotive, conative (or imperative), phatic, aesthetic, and

metalingual." Such a division, however, already presumes a
certain awareness of the structure of the message as well as a
knowledge of what distinguishes the aesthetic function from the
others. It is precisely this distinction that I would now like to
verify in the light of my previous discussions. If we accept the
division I have just sketched as the result of a completed
investigation, then we can turn to a particular dichotomy that was
in vogue a few decades ago among scholars of semantics: the
distinction between messages with a referential function (pointing at
something well defined and, if necessary, verifiable) and those
with an emotive function (aiming at provoking certain reactions in
the recipient, stimulating associations, and promoting response
behaviors that go well beyond the mere recognition of a referent).

1. Propositions with a Referential Function

Confronted with a proposition such as "That man comes

from Milan," our mind will immediately establish a univocal
relationship between signifier and signified: adjective, noun, verb,
and complement of place (here represented by the preposition
"from" followed by the name of a city), each referring to a very
specific reality and a well-defined action. Which does not mean
that the expression itself possesses all the requirements
necessary to signify abstractly the situation it in fact defines
once it is understood. The expression itself is merely a
juxtaposition of conventional terms that need my collaboration in
order to be understood: in other words, I must invest every
new term with a certain number of previous experiences in
order to be able to understand its current meaning. If I have never
heard the term "Milan" before and do not know that it refers to a
city, then the amount of communication that is likely to reach me
will not be very high. On the other hand, even an addressee
who is perfectly aware of the meaning of each term may not
receive as much information as another, equally well-informed
addressee. Obviously, if I am waiting for some important
communication from Milan, the sentence will tell me more
and elicit a much stronger reaction from me than it would
from someone without similar expectations." Similarly, if, in
my mind, Milan is connected to a series of memories, desires,
30 ANALYSIS OF POETIC LANGUAGE

same sentence will provoke in me an array of complex emotions

that few other people will be able to share. A sentence such as
"Thar man conies from Paris." uttered in front of Napoleon during
his exile on Saint Helena, must have awakened in him a variety of
emotions such as we could not even imagine. In other words, each
addressee will automatically complicate—that is to say, personal-
ize—his or her understanding of a strictly referential proposition
with a variety of conceptual or emotive references culled from his
or her previous experience. On the other hand, whatever the num-
ber of "pragmatic" reactions that such a plurality of understand-
ings can entail, it is still possible to keep a referential proposition
under control by reducing the understanding of different receivers
to a single pattern.

In other words, if the proposition "The train for Rome leaves

from Central Station at 5:45 P.m., Platform 7- (which has the same
referential univocality as the previous one) can also produce differ-
ent reactions in ten different people—depending on whether the
addressee is headed for Rome to conduct business, or to rush to the
side of a dying relative, or to collect an inheritance, or to follow an
unfaithful spouse—it still relies on a single. basic, and pragmati-
cally verifiable pattern of understanding whereby all ten passengers
will be on the same train at the same hour. This collective reaction
proves the existence of a common frame of reference that could also
be accessible to a properly programmed computer. The computer,
however, would not have access to the halo of openness that ra-
diates out of every proposition. no matter how strictly referential,
and that accompanies all human communication.

2. Propositions with a Suggestive Function

Let us now look at a sentence such as "That man comes from

Basra." Addressed to an Iraqi, this sentence should produce an ef-
fect similar to the one produced by the sentence concerning Milan
on an Italian. Addressed to someone with no geographic knowl-
edge, it will either produce total indifference or some curiosity as
to this unknown place of origin, whose name, lacking a frame of
reference, finds absolutely no resonance in him. In yet another per-
son, the mention of Basra might evoke images not of a precise
geographic location but of a "fantastic" place described in the
 ANAL YSI S O F PO ET I C L ANG UAG E 31

Thousand and One Nights. In this case, the term "Basra" would
cease to be a stimulus directly connected to a specific reality,
a precise signified, and would become the center of an
associative network of memories and emotions, all exuding
the same exotic blend of mystery, languor, and magic: Ali
Baba, hashish, flying carpets, odalisques, sultry aromas and
spices, the wisdom of caliphs, the sounds of oriental
instruments, wily Levantine merchants, Baghdad. The less
precise the receiver's culture and the more fervent his imagination,
the more undefined and fluid his reaction will be, and the more
frayed and smudged its contours. Let's not forget the effect
that the sign displaying the words "Agendath Netaim" has on
Leopold Bloom (Ulysses, chapter 4); the "stream of
consciousness" it provokes constitutes a precious psychological
document. The divagations of a mind prodded by a vague
stimulus can cause the suggestiveness of one word (such as
"Basra") to permeate the rest of the text: the subject of the
sentence ceases to be an insignificant traveler and becomes an
individual charged with mystery and intrigue, and the verb
"comes," no longer a mere indication of movement from one
place to another, begins to evoke images of a fabulous journey, a
journey along the paths of fairy tales, the archetypal Journey. In short,
the message (the sentence) opens up to a series of connotations that
go far beyond its most immediate denotations.

What differences are there between the sentence addressed to an

Iraqi and the very same sentence addressed to an imaginary
European listener? Formally, none. The referential diversity of
the proposition (and, therefore, of its conceptual value) resides
not in the proposition itself but in the addressee. And yet the
capacity to vary is not totally extraneous to the proposition
itself. Uttered by a railroad employee sitting at an information
desk, this sentence will be quite different from an identical
sentence uttered by someone who is trying to draw our
attention to a particular character; indeed, they are two
different sentences. The second speaker will use the term
"Basra" with a specific suggestive intention, aiming to elicit a
strong if undefined reaction from his listener. Unlike the
railroad employee, when he says "Basra" he does not want to
denote a specific town; rather, he is trying to connote (and
evoke) an entire world of memories that he attributes to his
listener, a world of memories that, as he also knows, will
inevitably differ from one listener to the next. On the other hand, if
32 ANALYSIS OF POETIC LANGUAGE

the same, or a similar, cultural (and psychological) context, the

speaker will succeed in constructing a communication whose effect
is at once undefined and yet limited to a particular "field of sugges-
tivity"—the time and place of his utterance, as well as the audience
to which he addresses it. arc enough to guarantee a fairly unified
range of interpretation. Presumably, the same proposition uttered
with the same intentions but in the office of an oil magnate will not
produce the same echoes. To avoid unnecessary semantic disper-
sion, the more allusive speaker will have to give his audience a par-
ticular direction. This would be quite easy if his proposition had a
strictly denotative value: but when it is meant to provoke a re-
sponse that is at once undefined and yet circumscribed within a
particular frame of reference, he will have to put more emphasis on a
certain kind of suggestion, so as to reiterate the desired stimulus by
means of analogous references.

3. The Emphatic Suggestion, or the Double

Organization of the Aesthetic Object
"That man comes from Basra, via Bisha and Dam, Shibam, Tarib
and Hofuf. Anaiza and Buraida, Medina and Khaibar; he has fol-
lowed the course of the Euphrates to Aleppo." This form of reiter-
ation is rather primitive but nonetheless quite adequate to lend
phonic suggestiveness to the vagueness of the references, and to
provide auditory substance to the imagination.
This way of enhancing both the vagueness of the reference and
its mnemonic appeal by means of a phonetic artifice is characteristic
of a particular mode of communication that I shall define as "aes-
thetic," in the broadest sense of the term. What changes have oc-
curred to transform the initial referential proposition into an aes-
thetic one? Material data has been deliberately added to the already
present conceptual data, sound to sense; deliberately though quite
naively in this particular case, since all the terms could be replaced
by other, similarly suggestive ones, and since the coupling of sound
and sense remains fairly casual, and quite conventional, resting as it
does on the assumption that most listeners would automatically
associate such names with Arabia and Mesopotamia. Confronted
with a message of this type, the addressee will not only attribute a
signified to every signifier, but will also linger on the ensemble of
 ANALYSIS OF POETIC LANGUAGE 33

the signifiers—which, at this rather elementary stage, means

that he will savor them as sonorous events, and read them as
"pleasant material." The fact that, in the example at hand, most
of the signitiers harken back to themselves indicates that the
message is fundamentally self-reflexive, and, as such, "poetic." 16
But if this proposition helps us understand how to attain the aes-
thetic effect, that is also as far as it goes. To go further we
should move to a more fruitful example.
In Racine's Phaedra, Hippolytus decides to leave his homeland to
look for Theseus, but Theramene knows that is not the real
reason for his departure and tries to guess the secret that
troubles him. What can prompt Hippolytus to leave the sites of
his childhood? Those places, Hippolytus answers, have lost their
original sweetness because they have been contaminated by the
presence of his stepmother, Phaedra. Phaedra is evil, full of
hatred, but her nastiness is more than a mere aspect of her
personality. Something else makes her a hateful being, an
enemy—something Hippolytus can sense. This something is
precisely what makes her the essential tragic heroine, and what
Racine must convey to his audience so that the "character" is fixed
from the start and all that follows occurs as if by fatal necessity.
Phaedra is evil because her race is damned. A hint at her
genealogy is enough to fill the audience with horror: her father is
Minos, her mother Pasiphae. Uttered in front of a civil servant,
this sentence would have a strictly referential value; but uttered
in front of a theater audience, its effect will be much more
powerful if undefined. Minos and Pasiphae are two awful beings:
their very names are enough to conjure up the reasons for their
repulsiveness.
Minos is terrible because of his infernal character, and Pasiphae
because of the bestial act that made her famous. At the
beginning of the tragedy, Phaedra is just a cipher, but the names of
her parents are already enough to evoke the myth and create a
halo of odiousness around her. Hippolytus and Theramene speak
in the elegant alexandrines of the seventeenth century; but the
mere mention of the two mythical characters opens up a whole
new field of suggestions for the imagination. With just two
names Racine is able to achieve the suggestive effect he seeks,
but he wants more: he wants to create a form, produce an aesthetic
effect. The two names cannot be introduced as a casual
communication, merely trusting to the
34 ANALYSIS OF POETIC LANGUAGE

haphazard emotions that their suggestive power will evoke in the

audience. If this genealogical reference is to constitute the tragic
premises for everything that follows, then the communication
must have a definite impact on the spectator so that the suggestion,
once made, will not exhaust itself in the game of references to
which the spectator has been invited to participate. Indeed, it is
important that the spectator be able to return to the proposed
expression as often as he wishes, and that he always find in it a
stimulus for new suggestions. The proposition "That man conies
from Basra" may have an effect the first time it is heard; but after
the first surprise and the first diversion, it loses much of its
suggestive power and the listener no longer feels invited to
participate in an imaginary journey. On the other hand, if every
time I go back to the proposition I feel pleased and satisfied, if
what invites me to a mental journey is a material structure with
an agreeable appearance, if the formula of the invitation is so
successful that its effectiveness surprises me every time I hear it,
if, in it, I discover a miracle of balance and economy such that from
now on I will be unable to separate its conceptual reference from
the stimulus that has invoked it, then the surprise of this union will
inevitably give way to the complex play of the imagination. Then I
will be able to appreciate not just the indefinite reference but also the
way in which this indefiniteness is produced, the very clear and
calculated way in which it is suggested to me, the very precision
of the mechanism that charms me with imprecision.

Racine entrusts Phaedra's genealogy to one verse, one alexan-

drine whose incisiveness and symmetry are a real feat of virtuosity:
both halves of the verse terminate on the names of the two parents,
that of the mother, more resonant with horror, coming last:

Depuis que sur ces bords les dieux ont envoye

La file de Minos et de PasiphaE.
Since to these shores the gods have sent
The daughter of Minos and of PasiphaE.

At this point the ensemble of signifiers, along with their heavy

baggage of connotations, no longer belongs to itself or to the spec-
tator, ready as he might feel to pursue yet undefined fantasies (from
the most morbid and moralizing considerations of bestiality, to the
 ANALYSIS OF POETIC LANGUAGE 35

power of uncontrolled passion, the barbarism of classical

mythopocia, or its archetypal wisdom). Now the word belongs
to the verse, to its unquestionable measure and the context of
sounds in which it is steeped, to the irrepressible rhythm of the
theatrical discourse, to the dialectic of tragic action. The
suggestions are intentional, provoked, and explicitly reiterated,
but always within the limits fixed by the author, or, better, by the
aesthetic machine that he has set in motion. This aesthetic
machine does not ignore the audience's capacities for response;
on the contrary, it brings them into play and turns them into the
necessary condition for its subsistence and its success, while
directing them and controlling them. The emotion (the simple
pragmatic reaction that the sheer power of the two names would
have provoked) now increases and defines itself, assumes a
certain order and identifies with the form that has generated it
and in which it rests, but it does not limit itself to it; rather, it
increases thanks to it (and becomes one of its connotations).
Neither is the form limited to one emotion; rather, it includes
all the individual emotions it produces and directs as possible
connotations of the line—here understood as the articulated
form of signifiers signifying, above all, their structural articulation.

The Aesthetic Stimulus

At this point we can conclude that the distinction between referential

language and emotive language, however useful to a study of the
aesthetic use of language, does not solve any problem. As shown,
the difference between the terms "referential" and "emotive"
does not concern the structure of the proposition as much as its
use (and therefore the context within which it is uttered). It is
possible to find a series of referential sentences that, under
certain circumstances (mostly concerning the listener), will
acquire an emotive value, just as it is possible to find a number of
emotive propositions that, under certain circumstances, will
acquire a referential value. Some road signs, such as a STOP sign,
unambiguously prescribing a course of action while preparing us
for the approach of an intersection, are a perfect example of this
double linguistic function. As a rule, all linguistic expressions,
whatever their specific purpose, entail both modes of
communication. This is particularly obvious in
 ANALYSIS OF POETIC LANGUAGE
36

the case of suggestive communications whose emotive aura de-

pends on both the intentional ambiguity of the given sign and its
precise referential value. The sign "Minos" involves at once a pre-
cise cultural-mythological signifier and the stream of connotations
that the very memory of the character discloses, along with an
instinctive reaction to its phonic suggestiveness (itself fraught
with confused and half-forgotten connotations, hypotheses
concerning its possible meanings, and other arbitrary
significations)."
Clearly the aesthetic value of an artistic expression is no more
dependent on the emotive use of language than on its referential
function. Metaphors, for instance, rely greatly on references. Po-
etic language involves at once the emotive use of references and the
referential use of emotions, since all emotive reaction is the realiza-
tion of a field of connoted meanings. All this is attained by means
of an identification between signifier and signified. "vehicle" and
"tenor." In other words, the aesthetic sign is what Morris defines as
the "iconic sign," a sign whose semantic import is not confined to
a given denotatum, but rather expands every time the structure
within which it is inevitably embodied is duly appreciated—a sign
whose signified, resounding relentlessly against its signifier. keeps
acquiring new echoes."' All this is not the result of some inexplic-
able miracle. Transactional psychology explains it quite clearly
when it defines the linguistic sign as a "field of stimuli." The struc-
ture of the aesthetic stimulus is such that its addressee cannot de-
code it the way he would any other purely referential sort of com-
munication—that is to say, by separating every component of the
proposition so as to distinguish the referent of each. In an aesthetic
stimulus, it is not possible to isolate a particular sign and connect it
univocally to its denotative meaning: what matters is the global
denotatum. Each sign, depending as it does on all the other signs of
the proposition for its complete physiognomy, can signify only
vaguely, just as each denotatum, being inextricably connected to
ocher denotata, can only appear as ambiguous when taken singly.°

In the field of aesthetic stimuli, signs are bound by a necessity

that is rooted in the perceptual habits of the addressee (otherwise
known as his taste): rhyme, meter, a more or less conventional
sense of proportion, the need for verisimilitude, other stylistic con-
cerns. Form is perceived as a necessary, justified whole that cannot
be broken. Unable to isolate referents, the addressee must then rely
 ANALYSIS OF POETIC LANGUAGE 37

on his capacity to apprehend the complex signification which the

entire expression imposes on him. The result is a multiform, pluri-
vocal signified that leaves us at once satisfied and disappointed
with this first phase of comprehension precisely because of its
variety, its indefiniteness. Charged with a complex scheme of
references mostly drawn from our memories of previous
experiences, we then refer back to the initial message, which
will be inevitably enriched by the interaction between those
memories and the signifieds yielded in the course of this second
contact—signifieds that will already be different from those
apprehended initially, given the new perspective and the new
hierarchy of stimuli of this second approach. Signs which the
addressee might have at first neglected may now appear
particularly relevant, whereas those originally noticed may have
dwindled in importance. This transaction between the memory of
previous experiences, the system of meanings that has surfaced
during the first contact (and will again reappear as a "harmonic
background" in the second approach), and the new system of
meanings that is emerging out of a second contact automatically
enriches the meaning of the original message—which, far from
being exhausted by this process, appears all the more fertile (in
its own material constitution) and open to new readings as our
understanding of it gets more and more complex. This is just the
beginning of the chain reaction that characterizes every
conscious organization of stimuli, commonly known as
"form." Theoretically, this reaction is endless, ceasing only when
the form ceases to stimulate the aesthetic sensibility of the
addressee; but this is generally the result of a slackening in
attention. As we get used to the stimulus, the signs that constitute
it and on which we have repeatedly focused our attention—not
unlike an object that we have gazed at too long, or a word
whose meaning we have lingered on too obsessively—reach a
sort of saturation point, after which they begin to lose their edge,
to look dull, whereas in fact it is our sensibility that has been
temporarily dulled. Similarly, the memories we have integrated
into our new perception, instead of remaining the spontaneous
products of a stimulated mind, are eventually turned by habit into
ready-made schemes, endlessly rehashed summaries. The
process of aesthetic pleasure is thus blocked and the contem-
plated form is reduced to a conventional formula on which our
overexercised sensibility can now rest.
38 ANALYSIS OF POETIC LANGUAGE

This is what happens after years of listening to the same musical

piece. There is a moment when the work is beautiful to us only
because we have long considered it such; and the enjoyment we
now draw out of it is merely the memory of the pleasure we once
felt while listening to it. In fact, it no longer stirs any emotion in us
and is thus unable to entice either our imagination or our intelli-
gence into new perceptual adventures. Its form is temporarily ex-
hausted. Often, to rejuvenate our dulled sensibility, we need to put
it in quarantine. Then, we might again feel pleasantly surprised at
the way the work reverberates in us. and not just because our ear,
having grown unaccustomed to the effect produced by that partic-
ular organization of stimuli, can again respond to it with freshness,
but also because, in the interim, our intelligence has ripened, our
memory has expanded. and our culture has deepened, and this is all
the original form needs to stimulate certain zones of our sensibility
that previously remained untouched.
But time might not be enough to reawaken pleasure and surprise
and to resurrect a particular form for us, which means either that
our intellectual development has atrophied or that the work, as or-
ganization of stimuli. was addressed to an ideal addressee who does
not correspond to what we have become. This might in turn mean
that that particular form, aimed at a particular cultural context, is
no longer effective for us, though it might yet rind some resonance
in the future. If this is the case, we are participating in the collective
adventure of taste and culture and are experiencing the loss of con-
geniality between a work and its intended addressee that often char-
acterizes a cultural period, and that generally ends up as the subject
of a chapter of some literary history under the title "The Fortunes
of Such-and-Such a Work." But it would be wrong to assume that
the work itself is dead, or that the children of our time are insensi-
tive to real beauty. Such naive beliefs are based on the presumption
that all aesthetic value is at once objective and immutable, and thus
quite immune to any transactional process. Whereas, in fact, all it

in our that for a period of time, whether in the history of human-

ity or n our own personal history, certain transactional possibilities
have been blocked. This sort of blockage is easy to explain when it
concerns relatively simple phenomena, such as the understanding
of an alphabet: if, today, we cannot understand the Etruscan lan-
guage, it is because we have lost its code, the comparative table that
 ANALYSIS OF POETIC LANGUAGE
39

gave us the key to Egyptian hieroglyphs. But when it concerns

more complex phenomena, such as the understanding of a particu-
lar aesthetic form—depending on the interaction of material fac-
tors, semantic conventions, linguistic and cultural references, the
conditions of a particular sensitivity, and the decisions of a particu-
lar intelligence—it is not as easy to explain. Generally speaking, we
accept this sudden lack of congeniality as a mysterious occurrence,
or we deny it by means of captious critical analyses that try to prove
the absolute and eternal validity of incomprehension. The truth of
the matter is that aesthetics is unable to give an exhaustive explana-
tion of certain aesthetic phenomena, even when it can allow for
their plausibility. The task, then, falls to psychology, sociology, an-
thropology, economics, and all those other sciences concerned with
cultural changes.

The foregoing argument has, I hope, demonstrated that the im-

pression of endless depth, of all-inclusive totality—in short, of
openness—that we receive from every work of art is based on both
the double nature of the communicative organization of the aes-
thetic form and the transactional nature of the process of compre-
hension. Neither openness nor totality is inherent in the objective
stimulus, which is in itself materially determined, or in the subject,
who is himself available to all sorts of openness and none; rather,
they lie in the cognitive relationship that binds them, and in the
course of which the object, consisting of stimuli organized accord-
ing to a precise aesthetic intention, generates and directs various
kinds of openness.

Aesthetic Value and Two Kinds of Openness

If, as I have shown, the openness of a work of art is the very condi-
tion of aesthetic pleasure, then each form whose aesthetic value is
capable of producing such pleasure is, by definition, open—even
though its author may have aimed at a univocal, unambiguous
communication.
A study of contemporary open works nevertheless reveals that,
in most cases, their openness is intentional, explicit, and extreme—
that is, based not merely on the nature of the aesthetic object and
on its composition but on the very elements that are combined in
40 ANALYSIS OF POETIC LANGUAGE

it. In other words, the variety of meanings that can be drawn out
of a sentence from Finnegans Mk( does not depend on the same
kind of aesthetic achievement as the line from Racine we have ex-
amined above. Joyce was aiming at something else, something dif-
ferent, which demanded the aesthetic organization of a complex of
signifiers that were already, in themselves, open and ambiguous.
On the other hand, the ambiguity of the signs cannot be separated
from their aesthetic organization: rather, the two are mutually sup-
portive and motivating.
To give a more concrete example of all this, let us compare two
passages, one from the Divine Comedy and the other from Finnegans
Wake. In the first passage, Dante wants to explain the nature of the
Trinity, the highest and most difficult concept in his entire poem.
Already univocally clarified by theological speculation, this con-
cept is no longer open to interpretation, since it can have only one
meaning, the orthodox one. The poet, therefore, uses only words
with very precise referents:

O Luce eterna, the cola in Te sidi,

Sola eintendi, e, da te intelletta
Ed intendente te, ami c arridi!
O Light Eternal, who alone abidest in Thyself,
alone knowest Thyself, and known to Thyself
and knowing, lovest and smilest on Thyself!3)

As I have already mentioned, according to Catholic theology the

concept of the Trinity can have only one explanation. Being a Cath-
olic, Dante, therefore, accepts one and only one interpretation, the
same one he proposes in his poem; but the way he does this is
unique. His is an absolutely original reformulation in which the
ideas are so integrated into the rhythm and phonic material of the
lines that they manage to express not just the concept they are sup-
posed to convey, but also the feeling of blissful contemplation that
accompanies its comprehension—thus fusing referential and emo-
tive value into an indissociable formal whole. Indeed, the theologi-
cal notion so coheres to the manner in which it is expressed that,
from now on, it will be impossible to find a more effectively preg-
nant formulation for it. Conversely, at every new reading of the
tercet, the idea of the Trinity expands with new emotion and new
 ANAL YSI S O F PO ET I C L ANG UAG E 41

suggestions, and its meaning, though univocal, gets deeper and

richer.
In the second passage, drawn from the fifth chapter of Finnegans
Wake, Joyce is trying to describe a mysterious letter found in a heap
of manure, whose meaning is undecipherable and obscure because
it is multiform. The letter is a reflection of the Wake itself, or,
rather, the linguistic mirror of its universe. To define it amounts
to defining the very nature of the cosmos, as important to
Joyce as the Trinity was to Dante. But whereas the Trinity of the
Divine Comedy has only one possible meaning, the cosmos-
Finnegans Wake-letter is a chaosmos that can be defined only in
terms of its substantial ambiguity. The author must therefore speak
of a nonunivocal object, by using nonunivocal signs and
combining them in a nonunivocal fashion. The definition
extends over a number of pages, though every sentence recasts
the same basic idea, or rather the same network of ideas, from a
different perspective. Let us choose one at random: "From
quiqui quinet to michemiche chelet and a jambe-batiste to a
brulobrulo! It is told in sounds in utter that, in signs so adds to, in
universal, in polygluttural, in each ausiliary neutral idiom,
sordomutics, florilingua, sheltafocal, flayflutter, a con's cu-bane,
a pro's tutute, strassarab, ereperse and anythongue athall." The
chaotic character, the polyvalence, the multi-interpretability of
this polylingual chaosmos, its ambition to reflect the whole of
history (Quinet, Michelet) in terms of Vico's cycles
("jambebatiste"), the linguistic eclecticism of its primitive glossary
("polygluttural"), the smug reference to Bruno's torture by fire
("brulobrulo"), the two obscene allusions that join sin and
illness in one single root, these are just some of the things this
sentence manages to suggest—in a first, cursory reading—thanks
to the ambiguity of different semantic roots and the disorder of its
syntactic construction.

Semantic plurality is not enough to determine the aesthetic value

of a work. And yet it is precisely the multiplicity of the roots that
gives daring and suggestive power to the phonemes. In fact, a new
semantic root is often suggested by the juncture of two sounds, so
that, in the end, auditory material and referential repertory are
indissolubly fused. On one side, the desire to produce an open,
ambiguous communication affects the total organization of the
discourse and determines both the density of its resonance and
 42 ANALYSIS OF POETIC LANGUAGE

material and the proportional calibration of the relationship be-

t ween its sounds and its rhythm reverberate against a backdrop of
references and suggestions, thereby increasing their echoes. The
result is an organic balance such that nothing can be extracted from
the ensemble, not even the slightest etymological root.
Theoreticall y, both Dante's tercet and Joyce's sentence result
from an analogous structural procedure: an ensemble of denotative
and connotative meanings fuses with an ensemble of physical lin-
guistic properties to produce an organic form. From an aesthetic
standpoint, both forms are "open" in that they provoke an ever
newer, ever richer enjoyment. But in Dante's case, the source of
this pleasure is a univocal message, whereas in Joyce's it is a pluri-
vocal message (not just in what it communicates but also in how it
communicates it). Here, aesthetic pleasure is augmented by another
value that the modern author is trying to attain—the same one that
serial music is after when it attempts to free music from the com-
pulsory tracks of tonality by multiplying the parameters along
which sound may be organized and tasted; the same one that "in-
formal painting. ' is after when it proposes different angles of ap-
proach for each and every painting; and the same one that the novel
aims at when it no longer offers us one story and one plot per book
but tries, rather, to alert us to the presence of more stories and more
plots in the same book.

Theoretically, this value should not be confused with aesthetic

value: to succeed aesthetically, the project of plurivocal communi-
cation must be incorporated into the right form, since this alone
can endow it with the fundamental openness proper to all success-
ful artistic forms. On the other hand, plurivocality is so much a
characteristic of the forms that give it substance that their aesthetic
value can no longer be appreciated and explained apart from it. In
other words, it is impossible to appreciate an atonal composition
withou t taking into consideration the fact that it wants to provide
an alternative, an openness, to the fixed grammar, the closure, of
tonal music and that its validity depends on the degree of its success
in doing so.

This value, this second degree of openness to which contempo-

rary art aspires, could also be defined as the growth and multipli-
cation of the possible meanings of a given message. But few people
are willing to speak of meaning in relation to the kind of commu
 ANALYSIS OF POETIC LANGUAGE 43

nication provided by a nonfigurative pictorial sign or a

constellation of sounds. This kind of openness is therefore best
defined as an increase in information. Such a definition,
however, forces us to move our investigation onto a different
level and to demonstrate the validity of information theory in the field
of aesthetics.
 III

Openness, Information, Communication

In its advocacy of artistic structures that demand a particular in-

volvement on the part of the audience, contemporary poetics
merely reflects our culture's attraction for the "indeterminate," for
all those processes which, instead of relying on a univocal, neces-
sary sequence of events, prefer to disclose a field of possibilities, to
create "ambiguous" situations open to all sorts of operative choices
and interpretations.
To describe this singular aesthetic situation and properly define
the kind of -openness" to which so much of contemporary poetics
aspires, we are now going to make a detour into science, and more
precisely into information theory, hoping it will provide us with a
few indications that might prove useful to our research. There are
two main reasons for this detour. In the first place, I believe that
poetics in certain cases reflects, in its own way, the same cultural
situation that has prompted numerous investigations in the field of
information theory. Second, I believe that some of the methodo-
logical tools employed in these investigations, duly transposed,
might also be profitably used in the field of aesthetics (as we shall
see, others have already done this). Some people will object that
there can be no effective connections between aesthetics and infor-
mation theory, and that to draw parallels between the two fields can
only be a gratuitous, futile exercise. Possibly so. Before engaging in
any kind of transposition, let us therefore examine the general
principles of information theory with no reference to aesthetics,
and only then decide whether there are any connections between
the two fields and, if so, of what sort, and whether it might be

profitable to apply to one the methodological instruments used in

the other.
 OPENNESS, INFORMATION, COM MU NI CAT I ON 45

Information Theory
Information theory tries to calculate the quantity of information
contained in a particular message. If, for instance, on August 4 the
weather forecaster says, "Tomorrow, no snow," the amount of in-
formation I get is very limited; my own experience would have
easily allowed me to reach that conclusion. On the other hand, if
on August 4 the forecaster says, "Tomorrow, snow," then the
amount of information I get is considerable, given the improbabil-
ity of the event. The quantity of information contained in a
particular message is also generally conditioned by the confidence I
have in my sources. If I ask a real estate broker whether the
apartment he has just shown me is damp or not and he tells me
that it is riot, he gives me very little information, and I remain as
uncertain as I was before I asked him the question. On the other
hand, if he tells me that the apartment is damp, against my own
expectation and his own interest, then he gives me a great deal of
information and I feel I have learned something relevant about a
subject that matters to me.

Information is, therefore, an additive quantity, something that is

added to what one already knows as if it were an original acquisi-
tion. All the examples I have just given, however, involved a vast
and complex amount of information whose novelty greatly
depended on the expectations of the receiver. In fact, information
should be first defined with the help of much simpler situations that
would allow it to be quantified mathematically and expressed in
numbers, without any reference to the knowledge of a possible re-
ceiver. This is the task of information theory. Its calculations can
suit messages of all sorts: numerical symbols, linguistic symbols,
sound sequences, and so on.

To calculate the amount of information contained in a particular

message, one must keep in mind that the highest probability an
event will take place is 1, and the lowest is o. The mathematical
probability of an event therefore varies between I and o. A coin
thrown into the air has an equal chance of landing on either heads
or tails; thus, the probability of getting heads is 1/2. In contrast, the
chance of getting a 3 when rolling a die is 1/6. And the probability
that two independent events will occur at the same time is the
prod-
46 OPENNESS, INFORMATION, COMMUNICATION

uct of their individual probabilities; thus, when rolling a pair of

dice, the probability of getting a t and a 6 is 1/36.
The relationship between the number of possible events in a se-
ries and the series of probabilities connected to each of them is the
same as that between an arithmetic progression and a geometric
progression, and can be expressed by a logarithm, since the second
series is the logarithm of the first. The simplest expression for a
given quantity of information is the following:

odds that addressee will know content

of message after receiving it
Information = log
odds that addressee will know content
of message before receiving it

In the case of the coin, if I am told that the coin will show heads.
the expression will read:

1/

1/2
log2 = 1.

Information theory proceeds by binary choices, uses base 2 log-

arithms, and calls the unit of information a "bit," a contraction of
"binary" and "digit." The use of a base 2 logarithm has one advan-
tage: since log,2 = 1, one bit of information is enough to tell us
which of two probabilities has been realized. For a more concrete
example, let's take a common 64-square chessboard with a single
pawn on it. If somebody tells me that the pawn is on square num-
ber 48, the information I receive can be measured as follows: since,
initially, my chances to guess the right square were 1/64, I can
translate this into the expression — log, (1/64) = log264 = 6. The
information I have received is therefore 6 bits)
To conclude, we can say that the quantity of information conveyed by a
given message is equal to the binary logarithm of the number of possibilities
necessary to define the message without ambiguity.2
To measure an increase or a decrease in information, theoreti-
cians have borrowed a concept from thermodynamics that by now
has become an integral part of the lexicon of information theory:
the concept of entropy. The term has been bandied about long
 OPENNESS, INF ORMAT ION, C O M M U N I C A T I O N 47

enough for everyone to have heard of it and, in most cases, to

have used it somewhat loosely. We should therefore take a fresh
look at it, so as to divest it of all the more or less legitimate
echoes it has carried over from thermodynamics. According to
the second law of thermodynamics, formulated by Rudolf
Clausius, although a certain amount of work can be transformed
into heat (as stated by the first law), every time heat is
transformed into work certain limitations arise to prevent the
process from ever being fully completed. To obtain an optimum
transformation of heat into work, a machine must provoke
exchanges of heat between two bodies with different temperatures: a
heater and a cooler. The machine draws a certain amount of heat
from the heater but, instead of transforming it all into work,
passes part of it on to the cooler. The amount of heat, Q, is then
partly transformed into work, Q,, and partly funneled into the
cooler, Q — Q,. Thus, the amount of work that is transformed into
heat will be greater than the amount of work derived from a
subsequent tranformation of heat into work. In the process, there
has been a degradation, more commonly known as a con-
sumption, of energy that is absolutely irreversible. This is often the
case with natural processes: "Certain processes have only one direc-
tion: each of them is like a step forward whose trace can never be
erased."' To obtain a general measure of irreversibility, we have to
consider the possibility that nature favors certain states over others
(the ones at the receiving end of an irreversible process), and we
must find a physical measure that could quantify nature's
preference for a certain state and that would increase whenever a
process is irreversible. This measure is entropy.

The second law of thermodynamics, concerning the consump-

tion of energy, has therefore become the law of entropy, so much
so that the concept of entropy has often been associated with that
of consumption, and with the theory stating that the evolution
of all natural processes toward an increasing consumption and
progressive degradation of energy will eventually result in the
"thermic death" of the universe. And here it is important to stress,
once and for all, that although in thermodynamics entropy is used
to define consumption (thereby acquiring pessimistic connota-
tions—whether or not it is reasonable to react emotionally to a
scientific concept), in fact it is merely a statistical measure and, as
such, a mathematically neutral instrument. In other words, en-
48 OPENNESS, INFORMATION, COMMUNICATION

tropy is the measure of that state of maximal equiprobability toward

which natural processes tend. This is why one can say that nature
shows certain preferences: nature prefers greater uniformity to
lesser uniformit y, and heat moves from a warmer body to a cooler
bod y because a state in which heat is equally distributed is more
probable than a state in which heat is unequally distributed. In
other words, the reciprocal speed of molecules tends toward a state of
uniformity rather than toward a state of differentiation, in which
certain molecules move faster than others and the temperature is
constantly changing. Ludwig Boltzmann's research on the kinetic
theory of gases demonstrated that nature tends toward an elemental
disorder of which entropy is the measure.'
It is. therefore, important to insist on the purely statistical character
of entropy—no less purely statistical than the principle of irre-
versibility, whereby, as proved by Boltzmann. the process of rever-
sion within a closed system is not impossible, only improbable.
The collisions of the molecules of a gas are governed by statistical
laws which lead to an average equalization of differences in speed.
When a fast molecule hits a slow one, it may occasionally happen
that the slow molecule loses most of its speed and imparts it to the
fast one, which then travels away even faster; but such occurrences
are exceptions. In the overwhelming number of collisions, the
faster molecule will lose speed and the slower one will gain it, thus
bringing about a more uniform state and an increase in elemental
disorder.

As Hans Reichenbach has written, "The law of the increase of

entropy is guaranteed by the law of large numbers, familiar from
statistics of all kinds, but it is not of the type of the strict laws of
physics, such as the laws of mechanics, which are regarded as ex-
empt from possible exceptions."'

Reichenbach has provided us with the clearest and simplest ex-

planation of how the concept of entropy has passed from the theory
of energy consumption to that of information. The increase in en-
tropy that generally occurs during physical processes does not ex-
clude the possibility of other physical processes (such as those we
experience every day, since most organic processes seem to belong
to this category) that entail an organization of events running
counter to all probability—in other words, involving a decrease in
entropy. Starting with the entropy curve of the universe, Reichen-
 OPENNESS, INFORMATION, COM MU NI CAT I ON 49

bath calls these decreasing phases, characterized by an interaction of

events that leads to a new organization of elements, branch systems,
to indicate their deviation from the curve.
Consider, for example, the chaotic effect (resulting from a sud-
den imposition of uniformity) of a strong wind on the innumerable
grains of sand that compose a beach: amid this confusion, the ac-
tion of a human foot on the surface of the beach constitutes a com-
plex interaction of events that leads to the statistically very improb-
able configuration of a footprint. The organization of events that
has produced this configuration, this form, is only temporary: the
footprint will soon be swept away by the wind. In other words, a
deviation from the general entropy curve (consisting of a decrease in
entropy and the establishment of improbable order) will generally tend
to be reabsorbed into the universal curve of increasing entropy.
And yet, for a moment, the elemental chaos of this system has
made room for the appearance of an order, based on the rela-
tionship of cause and effect: the cause being the series of events
interacting with the grains of sand (in this case, the human foot),
and the effect being the organization resulting from it (in this case,
the footprint).

The existence of these relationships of cause and effect in systems

organized according to decreasing entropy is at the basis of mem-
ory. Physically speaking, memory is a record (an imprint, a print),
an "ordered macroarrangement, the order of which is preserved: a
frozen order, so to speak."' Memory helps us reestablish causal
links, reconstruct facts. "Since the second law of thermodynamics
leads to the existence of records of the past, and records store infor-
mation, it is to be expected that there is a close relationship between
entropy and information."7
We shouldn't, therefore, be too surprised by the frequent use of
the term "entropy" in information theories, since to measure a
quantity of information means nothing more than to measure the
levels of order and disorder in the organization of a given message.

The Concept of Information in the Work of Norbert Wiener

For Norbert Wiener—who has relied extensively on information
theory for his research in cybernetics, that is, in his investigation of
the possibilities of control and communication in human beings
SO OPENNESS. INFORMATION, COMMUNICATION

and machines—the informative content of a message is given by

the degree of its organization. Since information is a measure of
order, the measure of disorder, that is to say, entropy, must be its
opposite. Which means that the information of a message depends
on its abilit y to elude, however temporarily, the equiprobability,
the uniformit y. the elemental disorder toward which all natural
events seem destined, and to organize according to a particular or-
der. For instance, if I throw in the air a bunch of cubes with dif-
ferent letters printed on their faces, once they hit the ground they
will probably spell out something utterly meaningless—say,
AAASQMFLENSUF101. This sequence of letters does not tell me any-
thing in particular. In order to tell me something, it would have to
be organized according to the orthographic and grammatical laws
of a particular language—in other words, it would have to be or-
ganized according to a particular linguistic rode. A language is a
human event, a typical branch system in which several factors have
intervened to produce a state of order and to establish precise con-
nections. In relation to the entropy curve, language—an organiza-
tion that has escaped the equiprobability of disorder—is another
improbable event, a naturally improbable configuration that can
now establish its own chain of probability (the probabilities on which
the organization of a language depends) within the system that
governs it. This kind of organization is what allows me to predict,
with a fair amount of certainty, that in an English word containing
three consonants in a row the next letter will be a vowel. The tonal
system, in music, is another language, another code, another branch
system. Though extremely improbable when compared to other
natural acoustic events, the tonal system also introduces, within its
own organization, certain criteria of probability that allow one to
predict, with moderate certainty, the melodic curve of a particular
sequence of notes, as well as the specific place in the sequence
where the tonic accent will fall.

In its analysis of communication, information theory considers

messages as organized systems governed by fixed laws of probabil-
ity, and likely to be disturbed either from without or from within
(from the attenuation of the text itself, for instance) by a certain
amount of disorder, of communication consumption—that is to
say, by a certain increase in entropy commonly known as "noise."
If the meaning of the message depends on its organization accord-
 OPENNESS, I NF O R M AT I ON , CO M M U N I C A T I O N 51

ing to certain laws of probability (that is, laws pertaining to the

linguistic system), then "dis-order" is a constant threat to the
message itself, and entropy is its measure. In other words, the informa-
tion carried by a message is the negative of its entropy.8
To protect the message against consumption so that no matter
how much noise interferes with its reception the gist of its meaning
(of its order) will not be altered, it is necessary to "wrap" it in a
number of conventional reiterations that will increase the
probability of its survival. This surplus of reiterations is what
we commonly call "redundancy." Let's say I want to transmit the
message "Mets won" to another fan who lives on the other side of
the Hudson. Either I shout it at him with the help of a
loudspeaker, or I have it wired to him by a possibly
inexperienced telex operator, or I phone it to him over a static-filled
line, or I put a note in the classic bottle and abandon it to the
whims of the current. One way or another, my message will
have to overcome a certain number of obstacles before it reaches
its destination; in information theory, all these obstacles fall under
the rubric "noise." To make sure that neither the hapless telex
operator nor a water leak is going to turn my victorious cry into
the rather baffling "Met swan," or the more allusive "Met
Swann," I can add "Red Sox lost," at which point, whether the
message reaches my friend or not, its meaning will probably not
be lost.

According to a more rigorous definition, "redundancy," within

a linguistic system, results from a set of syntactic, orthographic,
and grammatical laws. As a system of preestablished probabilities,
language is a code of communication. Pronouns, particles,
inflections—all these linguistic elements tend to enrich the
organization of a message and make its communication more
probable. It might be said that even vowels can contribute to the
redundancy of a message, because they facilitate (and make more
probable) one's ability to distinguish and to comprehend the
consonants in a word. The sequence of consonants bldg
suggests the word "building" more clearly than the vowels uii;
on the other hand, the insertion of these three vowels between the
consonants makes the word easier to utter and to understand, thus
increasing its comprehensibility. When information theorists say
that so percent of the English language consists of redundancy,
what they mean is that only so percent of what is said concerns the
52 OPENNESS. INFORMATION, COMMUNICATION

5o percent is determined by the statistical structure of the language

and functions as a supplementary means of clarification. When we
speak of a "telegraphic style," we generally refer to a message that
has been stripped of most of its redundancy (pronouns, articles.
adverbs)—that is. of all that is not strictly necessary to its commu-
nication. On the other hand, in a telegram the lost redundancy of
the message is replaced by another set of conventions also aiming
at facilitating its communication by constituting a new form of
probability and order. Indeed, linguistic redundancy is so depen-
dent on a particular system of probability that a statistical study of
the morphological structure of words from any language would
yield an x number of frequently recurring letters which, when ar-
ranged in random sequences, would reveal some traits of the lan-
guage from which they have been taken.°

Yet this also means that the very order which allows a message to
be understood is also what makes it absolutely predictable—that is,
extremely banal. The more ordered and comprehensible a mes-
sage, the more predictable it is. The messages written on Christmas
cards or birthday cards, determined by a very limited system of
probability. are generally quite clear but seldom tell us anything we
don't already know.

The Difference between Meaning and Information

All of the above seems to invalidate the assumption, supported by
Wiener's book, that the meaning of a message and the information it
carries are synonymous, strictly related to the notions of order and
probability and opposed to those of entropy and disorder.

But, as I have pointed out, the quantity of information conveyed

by a message also depends on its source. A Christmas card sent by
a Soviet official would, by virtue of its improbability, have a much
higher information value than the same card sent by a favorite aunt.
Which again confirms the fact that information, being essentially
additive, depends for its value on both originality and improbabil-
ity How can this be reconciled with the fact that, on the contrary,
the more meaningful a message, the more probable and the more
predictable its structure? A sentence such as "Flowers bloom in the
spring" has a very clear, direct meaning and a maximal power of
communication, but it doesn't add anything to what we already
 OPENNESS, INFORMATION, COMMUNICATION 53

know. In other words, it does not carry much information. Isn't

this proof enough that meaning and information are not one and the
same thing?
Not so, according to Wiener, who maintains that information
means order and that entropy is its opposite. Wiener, however, is
using information theory to explore the power of communication
of an electronic brain, in order to determine what makes a message
comprehensible. He is not concerned with the differences between
information and meaning. And yet, at a particular point in his
work, he makes an interesting declaration: "A piece of information,
in order to contribute to the general information of a community,
must say something substantially different from the community's
previous common stock of information." To illustrate this point,
he cites the example of great artists, whose chief merit is that they
introduce new ways of saying or doing into their community. He
explains the public consumption of their work as the consequence
of the work's inclusion within a collective background—the
inevitable process of popularization and banalization that occurs
to any novelty, any original work, the moment people get used to it.'°

On reflection, one sees that this is precisely the case with every-
day speech. whose very power of communication and information
seems to be directly proportional to the grammatical and syntactic
rules it constantly eludes—the very same rules deemed necessary
to the transmission of meaning. It often happens that in a language
(here taken to mean a system of probability), certain elements of
disorder may in fact increase the level of information conveyed by
a message.

Meaning and Information in the Poetic Message

This phenomenon, the direct relationship between disorder and

information, is of course the norm in art. It is commonly
believed that the poetic word is characterized by its capacity to
create unusual meanings and emotions by establishing new
relationships between sounds and sense, words and sounds, one
phrase and the next—to the point that an emotion can often
emerge even in the absence of any clear meaning. Let's imagine
a lover who wants to express his feelings according to all the rules
of probability imposed on him by his language. This is how he might
speak: "When I try
54 OPENNESS, INFORMATION, COMMUNICATION

to remember events that occurred a long time ago, I sometimes

think I see a stream, a stream of smoothly flowing, cool, clear
water. The memory of this stream affects me in a particular way,
since the woman I then loved, and still love, used to sit on its banks.
In fact, I am still so much in love with this woman that I have a
tendenc y, common among lovers, to consider her the only female
individual existing in the world. I should add, if I may, that the
memory of this stream, being so closely connected to the memory
of the woman I love (I should probably mention that this woman is
very beautiful), has the power to till my soul with sweetness. As a
result, following a procedure that is also fairly common among
lovers. I like to transfer this feeling of sweetness to the stream that
indirectly causes me to feel it, and attribute the emotion to it as if
the sweetness were really a quality of the stream. This is what I
wanted to tell you. I hope I have explained myself clearly." This is
how the lover's sentence would sound if, afraid of not being able to
communicate exactly what he wants to say, he were to rely on all
the rules of redundancy. Although we would certainly understand
what he says, we would probably forget it shortly thereafter.

But if the lover were Petrarch, he would do away with all the
conventional rules of construction, shun all logical transitions, dis-
dain all but the most daring metaphors, and, refusing to tell us that
he is describing a memory but using the past tense to suggest it, he
would say: "Chiare, fresche e dolci acque—dove le belle membra-
pose colei the Bola a me par donna" ("Clear, fresh and sweet waters
where she who alone to me seems woman rested her lovely
limbs")." In fewer than twenty words, he would also succeed in
telling us that he still loves the woman he remembers, and would
manage to convey the intensity of his love through a rhythm whose
liveliness imbues the memory with the immediacy of a cry or a
vision. Nowhere else have we thus savored the sweetness and vio-
lence of love and the languor of memory. This communication al-
lows us to accumulate a large capital of information about both
Petrarch's love and the essence of love in general. Yet from the point
of view of meaning, the two texts are absolutely identical. It is the
second one's originality of organization—that is, its deliberate dis-
organization, its improbability in relation to a precise system of probabil-
ity—which makes it so much more informative.

At this point, of course, one could easily object that it is not just
 OPENNESS, INFORMATION, COM MU NI CAT I ON 55

the amount of unpredictability that charms us in a poetic

discourse. If that were the case, a nursery rhyme such as "Hey
diddle diddle / The cat and the fiddle / The cow jumped over
the moon" would be considered supremely poetic. All I am
trying to prove here is that certain unorthodox uses of language
can often result in poetry, whereas this seldom, if ever,
happens with more conventional, probable uses of the
linguistic system. That is, it will not happen unless the novelty
resides in what is said rather than in how it is said, in which
case a radio broadcast that announces, according to all the rules
of redundancy, that an atomic bomb has just been dropped on
Rome will be as charged with news as one could wish. But this
sort of information does not really have much to do with a study
of linguistic structures (and even less with their aesthetic
value—further evidence that aesthetics cares more about
how things are said than about what is said). Besides, whereas
Petrarch's lines can convey a certain amount of information to
any reader, including Petrarch, the radio broadcast concerning
the bombing of Rome would certainly carry no information to
the pilot who has dropped the bomb or to all those listeners who
heard the announcement during a previous broadcast. What I
want to examine here is the possibility of conveying a piece of
information that is not a common "meaning" by using
conventional linguistic structures to violate the laws of probability that
govern the language from within. This sort of information would, of
course, be connected not to a state of order but to a state of
disorder, or, at least, to some unusual and unpredictable non-order.
It has been said that the positive measure of such a kind of
information is entropy; on the other hand, if entropy is disorder to
the highest degree, containing within itself all probabilities and none,
then the information carried by a message (whether poetic or
not) that has been intentionally organized will appear only as a
very particular form of disorder, a "dis-order" that is such only in
relation to a preexisting order. But can one still speak of entropy in
such a context?

The Transmission of Information

Let us now briefly turn to the classic example of the kinetic
theory of gas, and imagine a container full of molecules all
moving at a uniform speed. Since the movement of these molecules is
 OPENNESS, INFORMATION, COMMUNICATION

mined by purely statistical laws, the entropy of the system is very

high, so that although we can predict the general behavior of the
entire system, it is very difficult to predict the trajectory of any
particular molecule. In other words, the molecule can behave in a
variety of ways, since it is full of possibilities, and we know that it
can occupy a large number of positions, but we do not know which
ones. To have a clearer idea of the behavior of each molecule, it
would be necessary to differentiate their speeds—that is, to intro-
duce an order into the system so as to decrease its entropy. In this
way we would increase the probability that a molecule might be-
have in a particular manner, but we would also limit its initial pos-
sibilities by submitting them to a code.

If I want to know something about the behavior of a single mol-

ecule, I am seeking the kind of information that goes against the laws
of entropy. But if I want to know all the possible behaviors of any
given molecule, then the information I am seeking will be directly pro-
portional to the entropy of the system. By organizing the system and
decreasing its entropy, I will simultaneously learn a great deal and
not much at all.
The same thing happens with the transmission of a piece of in-
formation. I shall try to clarify this point by referring to the for-
mula that generally expresses the value of a piece of information:
I = N logh, in which h stands for the number of elements among
which we can choose, and N for the number of choices possible (in
the case of a pair of dice, h = 6 and N = 2; in the case of a chess-
board, H = 64 and N = all the moves allowed by the rules of
chess).
Now, in a system of high entropy, in which all the combinations
can occur, the values of N and h are very high; also very high is the
value of the information that could be transmitted concerning the
behavior of one or more elements of the system. But it is quite
difficult to communicate as many binary choices as are necessary to
distinguish the chosen element and define its combinations with
other elements.
How can one facilitate the communication of a certain bit of in-
formation? By reducing the number of the elements and possible
choices in question: by introducing a code, a system of rules that
would involve a fixed number of elements and that would exclude
some combinations while allowing others. In such a case, it would
 OPENNESS, INFORMATION, COMMUNICATION 57

be possible to convey information by means of a reasonable

number of binary choices. But in the meantime, the values of N
and h would have decreased, and, as a result, so would the value
of the information received.
Thus, the larger the amount of information, the more difficult its com-
munication; the clearer the message, the smaller the amount of information.
For this reason Shannon and Weaver, in their book on informa-
tion theory, consider information as directly proportional to
entropy. 12 The role played by Shannon—one of the founders of
the theory—in the research on this particular question has been
particularly acknowledged by other scholars in the field.' 3 On
the other hand, they all seem to insist on the distinction between
information (here taken in its strictest statistical sense as the
measure of a possibility) and the actual validity of a message (here
taken as meaning). Warren Weaver makes this particularly clear in
an essay aiming at a wider diffusion of the mathematics of
information: "The word information, in this theory, is used in a
special sense that must not be confused with its ordinary usage. In
particular, information must not be confused with meaning . . . To
be sure, this word information in communication theory relates
not so much to what you do say, as to what you could say. That is,
information is a measure of one's freedom of choice when one
selects a message . . . Note that it is misleading (although often
convenient) to say that one or the other message conveys unit
information. The concept of information applies not to the
individual messages (as the concept of meaning would), but
rather to the situation as a whole . . . [A mathematical theory of
communication] deals with a concept of information which
characterizes the whole statistical nature of the information
source, and is not concerned with the individual messages . . . The
concept of information developed in this theory at first seems
disappointing and bizarre—disappointing because it has nothing to
do with meaning, and bizarre because it deals not with a single
message but rather with the statistical character of a whole
ensemble of messages, bizarre also because in these statistical
terms the two words information and uncertainty find themselves to be
partners." 14

Thus, this long digression concerning information theory finally

leads back to the issue at the heart of our study. But before going
back to it, we should again wonder whether in fact certain concepts
58 OPENNESS, INFORMATION, COMMUNICATION

gitimately be applied to questions of aesthetics—if only because it

is now clear that "information" has a far wider meaning in statistics
than in communication. Statistically speaking, I have information
when I am made to confront all the probabilities at once, before the
establishment of any order. From the point of view of communi-
cation, I have information when (I) I have been able to establish an
order (that is, a code) as a system of probability within an original
disorder; and when (2) within this new system, I introduce—
through the elaboration of a message that violates the rules of the
code—elements of disorder in dialectical tension with the order
that supports them (the message challenges the code).
As we proceed with our study of poetic language and examine
the use of a disorder aiming at communication, we will have to
remember that this particular disorder can no longer be identified
with the statistical concept of entropy except in a roundabout way:
the disorder that aims at communication is a disorder only in rela-
tion to a previous order.

II
Poetic Discourse and Information
The example of Petrarch should have helped us understand that the
originality of an aesthetic discourse involves to some extent a rup-
ture with (or a departure from) the linguistic system of probability,
which serves to convey established meanings, in order to increase
the signifying potential of the message. This sort of information,
characteristic of every aesthetic message, coincides with the basic
openness of all works of art, as discussed in the previous chapter.
Let us now turn to contemporary art and the ways in which it
deliberately and systematically tries to increase its range of mean-
ings.
According to the laws of redundancy, the probability that the
article "the" will be followed by a noun or an adjective is extremely
high. Similarly, after the phrase "in the event" the probability that
"that" will be the next word is fairly high, whereas the probability
that "elephant" will be the next word is very low. At least, this is
true for the type of English we commonly use. Weaver gives nu-
merous examples of this kind and concludes by saying that, in
everyday language, a sentence such as "Constantinople fishing
 OPENNESS, INFORMATION, COMMUNICATION 59

nasty pink" is quite improbable.'' And yet such a sentence could be

a perfect example of automatic writing as it was practiced by the
Surrealists.
Let us now look at a poem by Giuseppe Ungaretti, entitled "L'Is-
ola" ("The Island").

A una prods ove sera era perenne

di anziane selve assorte, scese e
s'inoltrO
e lo richiame rumore di penne
ch'erasi sciolto dallo stridulo
batticuore dell'acqua torrida .. .

On a shore where evening was for ever

Of woods enrapt and ancient, he descended,
And advanced
And the sound of wings recalled him,
Sound unfettered from the shrill
Heartbeat of the torrid water. . .'6
There is no need to point out the various ways in which these few
lines violate all linguistic probability, or to launch into a protracted
critical analysis of the poem to show how, despite its lack of any
conventional kind of meaning, it still conveys an immense amount
of information about the island. At every new reading, this amount
of information increases, endlessly expanding the message of the
poem and opening up new and different perspectives, in perfect
accordance with the intention of the poet who, while writing, was
well aware of all the associations that an uncommon juxtaposition
of words would provoke in the mind of the reader.
In other words, and to avoid overusing the technical terminology
of information theory, what we most value in a message is not
"information" but its aesthetic equivalent: its "poetic meaning,"
its "quotient of imagination," the "full resonance of the poetic
word"—all those levels of signification that we distinguish from
common meaning. From this point on if I use the term
"information" to indicate the wealth of aesthetic meaning
contained in a given message, it will be only to highlight those
analogies that I deem most interesting."

To avoid any possible ambiguity, I shall again emphasize that the

equation "information opposite of meaning" has absolutely no
60 OPENNESS, INFORMATION, COMMUNICATION

axiological function, nor could it he used as a parameter of judg-

ment. If it could, the nursery rhyme "Hey diddle diddle / The cat
and the fiddle" would have greater aesthetic value than a poem by
Petrarch, just as any Surrealist cadatme exquis (as well as any nasty
pink from Constantinople) would have greater worth than a poem
by Ungaretti. The concept of information is useful here only to
clarif y one of the directions of aesthetic discourse, which is then
affected by other organizing factors. That is, all deviation from the
most banal linguistic order entails a new kind of organization,
which can be considered as disorder in relation to the previous organization,
and as order in relation to the parameters of the new discourse. But
whereas classical art violated the conventional order of language
within well-defined limits, contemporary art constantly challenges
the initial order by means of an extremely "improbable" form of
organization. In other words, whereas classical art introduced orig-
inal elements within a linguistic system whose basic laws it sub-
stantially respected, contemporary art often manifests its original-
ity by imposing a new linguistic system with its own inner laws. In
fact, one might say that rather than imposing a new system, con-
temporary art constantly oscillates between the rejection of the tra-
ditional linguistic system and its preservation—for if contempo-
rary art imposed a totally new linguistic system, then its discourse
would cease to be communicable. The dialectic between form and
the possibility of multiple meanings, which constitutes the very es-
sence of the "open work," takes place in this oscillation. The con-
temporary poet proposes a system which is no longer that of the
language in which he expresses himself, yet that system is not a
nonexistent language;" he introduces forms of organized disorder
into a system to increase its capacity to convey information.

It is clear that the signifying power of Petrarch's poem is as great as

that of any contemporary poem: at each new reading it discloses
something new, something previously unnoticed. But let us look
at another lyric poem, a contemporary love poem, probably one of
the most beautiful ever written, "Le front aux vitres," by Paul
Eluard.

Le front aux vitres comme font les veilleurs de chagrin

Ciel dont j'ai depasse la nuit
 OPENNESS, INFORMATION, COMMU NI CATI ON 61

Plaines toutes petites dans mes mains ouvertes

Dans lcur double horizon inerte indifferent
Le front aux vitres comme font les vcilleurs de chagrin
Je to cherche par dela l'attente
Je to cherche par deli moi-méme
Et jc ne sais plus cant je t'aime
Lcquel de nous deux est absent.

With brow against the windowpane like those who keep

sorrowful vigil
Sky whose night I've left behind
Plains so small in my open hands
In their double horizon inert indifferent
With brow against the windowpane like those who keep
sorrowful vigil
I seek you beyond the waiting
I seek you beyond myself
And I no longer know, so deeply do I love you,
Which of the two of us is absent.

The emotional situation expressed in this poem is fairly similar to

that of "Chiare, fresche e dolci acque"; on the other hand, aside
from the absolute aesthetic value of the two poems, their commu-
nication procedures are completely different. In Petrarch, the par-
tial rupture of the order of the linguistic code introduces a new,
unidirectional order which, along with its original organization of
phonic, rhythmic, and syntactic elements, conveys a rather ordi-
nary message that can be understood in only one way. In Eluard,
on the contrary, it is obvious that the intention is precisely to draw
as much poetic meaning as possible out of the very ambiguity of
the message: the poet produces emotional tension by suggesting
various gestures and emotions from which the reader can choose
the ones that, by stimulating his own mental associations, best en-
able him to participate in the emotional situation evoked by the
poem.

What all this means is that the contemporary poet constructs his
or her poetic message with devices and according to procedures
unlike those used by the medieval poet. Once again, the results are
62 OPENNESS, INFORMATION, COMMUNICATION

not at issue here. To analyze a work of art in terms of the amount

of information it conveys is not the same as evaluating its aesthetic
success, but merely a way of clarifying some of the characteristics
and resources of its ability to communicate.'9

Musical Discourse
Let us now transpose all that has just been said onto a musical level: a
classical sonata represents a system of probability that makes the
succession and superposition of themes easily predictable. The
tonal system institutes other rules of probability, whereby the plea-
sure and the attention of the listener are stimulated by his expecta-
tion of the inevitable resolutions of certain tonal progressions. In
both cases, the composer can repeatedly break away from the es-
tablished scheme of probability and introduce a potentially infinite
number of variations into even the most elementary scale. The
twelve-tone system is just another system of probability. Not so the
more contemporary serial compositions, in which the musician
chooses a constellation of sounds that can lend themselves to a va-
riety of possible connections. Thus, he breaks away from the banal
order of tonal probability and institutes a degree of disorder that,
compared to the initial order, is quite high. By so doing, however,
he also introduces new forms of organization which, being more
open than the traditional one and therefore more charged with in-
formation, permit the development of new types of discourse and,
as a result, new meanings. Here again, we are confronting a poetics
which, aiming at a greater availability of information, makes of this
availability its very method of construction. This, of course, has
absolutely no effect on the aesthetic result: a thousand awkward
constellations of sounds that have broken away from the tonal sys-
tem may well provide less information and satisfaction than Eine
kleine Nachtmusik. Nevertheless, it is important to remember that
the main objective of this new music is the creation of new discur-
sive structures that will remain open to all sorts of possible conclu-
sions.

In a letter to Hildegard Jone, Webern writes: "I have discovered a series

]that is to say, twelve sounds] that includes a number of internal
connections, not unlike that old formula
 OPENNESS, I NF O R M AT I ON , CO M M U N I C A T I O N 63

S A T O R
A R E P 0
T E N E T
O P E R A
R O T A S

which should be first read horizontally, then vertically, from top

to bottom, and from bottom to top." 2 ') It is rather odd that, to give
an idea of his constellation, Webern should have used the same
formula used by information theorists to establish the statistical
possibilities of two or more series of letters combining, each
time yielding a different message. The model is, of course, that
of the crossword puzzle, except that, for Webern, this technical
stratagem is only one means by which a musical discourse can be
organized, whereas for crossword puzzles such a combination is
the only point of arrival.

A constellation is itself a kind of order; for although the poetics of

openness seeks to make use of a dis-ordered source of possible
messages, it tries to do this without renouncing the transmission
of an organized message. The result is a continuous oscillation
between the institutionalized system of probability and sheer
disorder: in other words, an original organization of disorder.
Weaver is well aware of this sort of oscillation, by which an
increase in meaning involves loss of information, and vice versa:
"One has the vague feeling that information and meaning may
prove to be something like a pair of canonically conjugate
variables in quantum theory, they being subject to some joint
restriction that condemns a person to the sacrifice of the one as
he insists on having much of the other." 2'

Information, Order, and Disorder

In his collection of essays titled Information Theory and Esthetic
Perception, Abraham Moles has systematically applied
information theory to music. 22 He clearly accepts the notion that
information is directly proportional to unpredictability and
sharply distinct from meaning. What intrigues him most is the
ambiguous message—that is, the message which is at once
particularly rich in information and yet very difficult to decode. We
have already encountered this
64 OPENNESS, INFORMATION, COMMUNICATION

problem: the highest level of unpredictability depends on the high-

est level of disorder, where not only the most common meanings
but every possible meaning remains essentially unorganizable. Ob-
viously, this is the problem that confronts all music aiming at the
absorption of every possible sound, the broadening of the available
scale, and the intervention of chance in the process of composition.
The dispute between the supporters of avant-garde music and its
critics concerns precisely the greater or lesser comprehensibility of
a sound event whose complexity transcends all the habits of the
human ear and every system of probability.=' Insofar as we are con-
cerned, the problem still involves a dialectic between form and
openness. between free multipolarity and permanence, which in-
evitably characterizes the system of possibilities of a work of art.

According to information theory, the most difficult message to

communicate is the one that, relying on a wider range of sensibility
on the part of the receiver, will avail itself of a larger channel, more
likely to allow the passage of numerous elements without filtering
them—that is, a channel capable of conveying a great deal of infor-
mation but with the risk of limited intelligibility. When, in his Phi-
losophy of Composition, Edgar Allan Poe defines a good poem as one
that can be read at one sitting (so as not to ruin its intended effect
with interruptions and postponements), he is in fact considering
the reader's capacity to receive and assimilate poetic information.
The question of the limits of a work of art, often broached by early
aesthetics, is much less banal than it might seem, since it already
reveals a certain concern with the interactive relationship between
the human subject and an objective mass of stimuli organized into
comprehensible effects. In Moles's study, this question, enriched by
more recent discoveries in the fields of psychology and phenome-
nology, becomes the question of the "difference threshold in the per-
ception of duration." Given a brief succession of melodic data reit-
erated at ever-increasing velocity, there soon will be a moment
when the ear, having reached saturation, ceases to perceive distinct
sounds and hears an undifferentiated sonic mixture. This measur-
able threshold represents an insurmountable limit, and is, in itself,
further evidence of the fact that a disorder which is not specifically
aimed at subjects accustomed to moving among systems of proba-
bility will not convey any information. This tendency toward dis-
order, characteristic of the poetics of openness, must be understood
 OPENNESS, INF ORMAT ION, C O M M U N I C A T I O N 65

as a tendency toward controlled disorder, toward a circumscribed

potential, toward a freedom that is constantly curtailed by the germ
of formativity present in any form that wants to remain open to the
free choice of the addressee.
The distance between a plurality of formal worlds and undiffer-
entiated chaos, totally devoid of all possibility of aesthetic pleasure,
is minimal: only a dialectics of oscillation can save the composer of
an open work.
A case in point is that of the composer of electronic music who,
finding the unlimited realm of sounds and noises entirely at his
disposal, can suddenly be quite overwhelmed by it: he wants to
offer his listener the full and complex freedom of his compositions,
but cannot help referring to the editing and mixing of his material,
and using abscissas to channel basic disorder into matrices of ori-
ented potential. In the end, as Moles points out, there is no real
difference between noise and signal, except in intent. Similarly, in
electronic music, the difference between noise and sound is resolved
by the voluntary act of the creator, who offers his audience a medley
of sounds to interpret. But if he aims at both maximum dis-order
and maximum information, he will have to sacrifice some of his
freedom and introduce a few modules of order into his work,
which will help his listeners find their way through noise that they
will automatically interpret as a signal because they know it has
been chosen and, to some extent, organized.24

Like Weaver, Moles believes he can recognize a system of indeter-

minacy whereby information decreases as intelligibility increases.
But he goes further: considering indeterminacy as a constant in the
natural world, he expresses it with a formula that reminds him of
the one used to express uncertainty in quantum physics. For if the
methodology and logic of indeterminacy, borrowed from scientific
disciplines, are cultural phenomena that may affect the formulation
of poetics without being able to explain it, this second kind of in-
determinacy, based on the correlation between freedom and intelli-
gibility, can no longer be considered as a more or less distant influ-
ence of science on art, but should rather be seen as the specific
condition of a productive dialectics—or, to use Apollinaire's
expression, the constant struggle "de l'ordre et de l'aventure," the
only condition by which a poetics of openness can also be a poetics
of art.
66 OPENNESS, INFORMATION, COMMUNICATION

Postscript
All these points need further clarification. It would indeed be pos-
sible to show that the mathematical concept of information cannot
be applied to the poetic message, or to any other message, because
information (qua entropy and coexistence of all possibilities) is a
characteristic of the source of messages: the moment this initial equi-
probability is filtered, there is selection and therefore order, and
therefore meaning.
This objection is perfectly correct if we consider information
theory only as a complex of mathematical rules used to measure the
transmission of bits from a source to a receiver. But the moment
the transmission concerns information among human beings, in-
formation theory becomes a theory of communication, and we need
to establish whether concepts borrowed from a technique used to
quantify information (that is, a technique concerned with the phys-
ical exchange of signals considered independently from the mean-
ings they convey) can be applied to human communication.
A source of information is always a locus of high entropy and
absolute availability. The transmission of a message implies the se-
lection of some information and its organization into a signifying
complex. At this point, if the receiver of the information is a ma-
chine (programmed to translate the signals it receives into messages
that can be rigorously referred back to a particular code, according
to which every signal signifies one and only one thing), either the
message has a univocal meaning or it is automatically identified
with noise.
Things are, of course, quite different in a transmission of mes-
sages between people, where every given signal, far from referring
univocally to a precise code, is charged with connotations that
make it resound like an echo chamber. In this case, a simple refer-
ential code according to which every given signifier corresponds to
a particular signified is no longer sufficient. Far from it, for, as we
have already seen, the author of a message with aesthetic aspirations
will intentionally structure it in as ambiguous a fashion as possible
precisely in order to violate that system of laws and determinations
which makes up the code. We then confront a message that delib-
erately violates or, at least, questions the very system, the very or-
der—order as system of probability—to which it refers. In other
 OPENNESS, INFORMATION, COMMUNICATION 67

words, the ambiguity of the aesthetic message is the result of the

deliberate "dis-ordering" of the code, that is, of the order that, via
selection and association, had been imposed on the entropic dis-
order characteristic of all sources of information. Consequently, the
receiver of such a message, unlike its mechanical counterpart that
has been programmed to transform a sequence of signals into mes-
sages, can no longer be considered as the final stage of a process of
communication. Rather, he should be seen as the first step of a new
chain of communication, since the message he has received is in
itself another source of possible information, albeit a source of infor-
mation that is yet to be filtered, interpreted, out of an initial dis-
order—not absolute disorder but nonetheless disorder in relation to
the order that has preceded it. As a new source of information, the
aesthetic message possesses all the characteristics proper to the
source of a normal informative chain.
Of course, all this quite expands the general notion of information;
but the important thing here is less the analogy between two
different situations than the fact that they share the same procedural
structure. A message, at the outset, is a disorder whose latent
meanings must be filtered before they can be organized into a new
message—that is, before they can become not a work to be inter-
preted but an interpreted work (for example, Hamlet is a source of
possible interpretations whereas Ernest Jones's reading of Hamlet,
or T. S. Eliot's for that matter, is an interpreted message that has
condensed a disordered quantity of information into an arrange-
ment of selected meanings).
Obviously, neither this filtered information nor the informative
capacity of the source-message can be precisely quantified. And
this is where and why information theory becomes a theory of
communication: it preserves a basic categorial scheme but it loses
its algorithmic system. In other words, information theory pro-
vides us with only one scheme of possible relations (order-disorder,
information-signification, binary disjunction, and so on) that can
be inserted into a larger context, and is valid, in its specific ambit,
only as the quantitative measurement of the number of signals that
can be clearly transmitted along one channel. Once the signals are
received by a human being, information theory has nothing else to
add and gives way to either semiology or semantics, since the ques-
tion henceforth becomes one of signification—the kind of signifi-
68 OPENNESS, INFORMATION, COMMUNICATION

cation that is the subject of semantics and that is quite different

from the banal signification that is the subject of information. On
the other hand, it is precisely the existence of open works (that is to
say, of the openness proper to works of art, the existence of mes-
sages which manifest themselves as sources of possible interpreta-
tions) that requires an extension of the notion of information.
It would be fairly simple to show that information theory was
not conceived to explain the nature of the poetic message and that,
therefore, it is not applicable to processes involving both the deno-
tative and connotative aspects of language—so simple that every-
body would immediately agree with the proposition. On the other
hand, it is precisely because information theory cannot and should
not be applied to aesthetic phenomena that numerous scholars have
tried to apply it to the field of aesthetics; likewise, it is precisely
because information theory is not applicable to processes of signi-
fication that some have tried to use it to explain linguistic phenom-
ena. Indeed, it is precisely because in their original usage the con-
cepts pertaining to information theory have nothing to do with a
work of art that, in this essay, I have tried to determine to what
extent they can be applied to it. Of course, if they had been appli-
cable to begin with, there would be no point in trying to find out
whether they could be applied or not. On the other hand, the only
reason I want to find out is that I think that, in the end, a work of
art can be analyzed like any other form of communication. In other
words, I believe that, ultimately, the mechanism that underlies a
work of art (and this is what needs to be verified) must reveal the
same behavior that characterizes the mechanisms of communica-
tion, including those types of behavior that involve the mere trans-
mission, along one channel, of signals devoid of all connotative
meaning, which can be received by a machine as instructions for a
sequence of operations based on a preordained code capable of es-
tablishing a univocal correspondence between a given signal and a
given mechanical or electronic behavior.

On the other hand, the objection would be insuperable if the

following points were not now clear:
The application to aesthetics of concepts borrowed from in-
formation theory has not generated the idea of the open, poly-
valent, ambiguous work of art. Rather, it is the ambiguity and po-
lyvalence of every work of art that has induced some scholars to
 OPENNESS, INFORMATION, COMMUNICATION 69

consider informational categories as particularly apt to explain the

phenomenon.
2. The application of informational categories to phenomena of
communication has by now been endorsed by a number of
scholars, from Jakobson, who applied the idea of integrated
parallelism to linguistic phenomena, to Piaget and his followers,
who have applied the concepts of information theory to
perception, all the way to Levi-Strauss, Lacan, the Russian
semiologists, Max Bense, advocates of the Brazilian new criticism,
and so on. Such a fertile interdisciplinary and international
consensus cannot be seen as a mere fad or a daring
extrapolation. What we are confronting here is a categorial
apparatus that may provide the key to several doors.

3. On the other hand, even if we were confronting mere

analogical procedures or uncontrolled extrapolations, we would
have to admit that knowledge often progresses thanks to an
imagination that explores hypotheses and dares to take uncertain
shortcuts. Too much rigor and an excess of honest caution can
often deter one from venturing along paths that could well be
dangerous but that could also lead to a plateau whence an entire
new landscape would open up, with roads and highways that
might have escaped a first, cursory topographic inspection.
4. The categorial apparatus of information theory appears
methodologically fruitful only when inserted in the context of a
general semiotics (although researchers are only now beginning to
realize this). Before rejecting informational notions, one must
verify them in the light of a semiotic rereading.

Such a semiotic endeavor could not, of course, be encompassed

in this essay. The objections I have tried to answer in this
postscript were for the most part raised by Emilio Garroni,
author of one of the few exhaustive and scientifically sound
critiques of Opera aperta.25 And I do not pretend to have satisfactorily
answered all his objections here. These comments are intended, in
fact, to supply this essay, which still maintains its original
structure despite numerous revisions, with a few answers to
possible future objections. They are also designed to show how
some of these answers were already implicit in the original
argument, even though I did not make them explicit until
stimulated by Garroni's observations. It is thanks to these
observations that I have been motivated to explore this issue
70 OPENNESS, INFORMATION, COMMUNICATION

III
Infinmation and Psychological Transaction
I hope that this discussion has demonstrated how a mathematical
study of information can provide the tools necessary for elucidating
and analyzing aesthetic structures, and how it reflects a penchant
for the "probable" and the "possible" that mathematics shares with
the arts.
On the other hand, information theory evaluates quantity and
not quality. The quantity of information concerns only the statisti-
cal probability of events, whereas its value can be measured only in
terms of the interest we bring to it.26 The quality of information is
related to its value. To determine the value an unforeseeable situa-
tion may have for us (unforeseeable but verifiable, whether it be a
weather forecast or a poem by Petrarch or Eluard), and the nature
of its singularity, we must consider both the structural fact in itself and the
attention we have brought it. At this point, questions of information
become questions of communication, and our attention must shift from
the message itself, qua objective system of possible information, to
the relationship between message and receiver—a relationship in
which the receiver's interpretation constitutes the effective value of
the information.
The statistical analysis of the informative possibilities of a signal
is, in fact, a syntactic analysis, in which the semantic and pragmatic
dimensions play only a secondary role, the former to define in what
cases and under which circumstances a given message may provide
more information than another, and the latter to suggest what kind
of behavior this information might entail.
But although the transmission of signs conceived according to a
rigorous code, based on conventional values, can be explained
without having to depend on the interpretive intervention of the
receiver, the transmission of a sequence of signals with little redun-
dancy and a high ratio of improbability demands that we take into
consideration both the attitudes and the mental structures by which
the receiver, of his own free will, selects a message and endows it
with a probability that is certainly already there but only as one
probability among many.
This, in turn, means that it may be necessary to add a psycholog-
ical point of view to the structural analysis of certain communica
 OPENNESS, INF ORMAT ION, COMMUNICAT ION 71

tion phenomena—an operation that may seem to contradict the

antipsychological tendency of the various formalist methodologies
that have been applied to the study of language (from those of Hus-
serl to those of the Russian Formalists). On the other hand, how
could one examine the signifying possibilities of a given message
without taking the receiver of the message into account? To con-
sider the psychological aspect of the phenomenon merely means
that we recognize that the message cannot have any meaning, at
least formally speaking, unless it is interpreted in relation to a partic-
ular situation (a psychological situation that is also, by extension,
historical, social, anthropological, etc.). 27

It is therefore necessary to consider the transactional rapport that

is established, at both an intellectual and a perceptual level, between
certain stimuli and the world of the receiver—a transactional rapport
that constitutes the very processes of perception and reasoning. In
the case at hand, this kind of analysis is more than a methodologi-
cally necessary stage: it confirms everything I have said up to now
concerning the possibility of an "open" appreciation of a work of
art. In fact, a basic theme of the most recent currents in psychology
is that of the fundamental openness of every perceptual and intellec-
tual process.
These perspectives are founded on a critique of Gestalt psychol-
ogy, which maintains that perception is the apprehension of a con-
figuration of stimuli, that is, of stimuli that already possess an ob-
jective organization—recognition more than apprehension, thanks
to the fundamental isomorphism between the structures of the ob-
ject and the psychophysical structures of the perceiving subject.28
Later, post-Gestalt schools have reacted against the metaphysical
burdens of this psychological theory, and have described the cog-
nitive experience as an experience that occurs in stages, as a process
that, far from exhausting the possibilities of the object, highlights
those aspects of it that lend themselves to an interaction with the
dispositions of the subject.29

American transactional psychology, an outgrowth of Dewey's

naturalism (and other French currents, of which more later), main-
tains that although perception is not the reception of physical stim-
uli, as described by classical associationism, it nevertheless rep-
resents a relationship in which my memories, my unconscious
persuasions, and the culture I have assimilated (in other words, my
72 OPENNESS, INFORMATION, COMMUNICATION

acquired experience) fuse with exterior stimuli to endow them with

the form and the value they assume in my eyes according to the aims
I am pursuing. To say that "there is value in every experience"
means, to a certain extent, that in the realization of a perceptual
experience there is always an artistic component, an "action with
creative intentions." As R. S. Lillie once said, "The psychical is
foreseeing and integrative in its essential nature; it tends to finish or
round off an uncompleted experience. To recognize this property
as having its special importance in the living organism is not to
ignore or undervalue the stable physical conditions which also
form an indispensable part of the vital organization. In the psycho-
physical system which is the organism, factors of both kinds are to
be regarded as equally important and as always supplementing one
another in the total activity of the system." Or, as we might say in
words less fraught with biological and naturalistic connotations:
"As human beings we can sense only those 'togethernesses' that
have significance to us as human beings. There are infinities of
other togethernesses that we can know nothing about. It will be
generally agreed that it is impossible for us to experience all pos-
sible elements in any situation, let alone all the possible interrela-
tionships of all the elements." This is why, time after time, we end
up relying on our experience as the formative agent of perception:
"Apparently the organism, always forced to `choose' among the
unlimited number of possibilities which can be related to a given
retinal pattern, calls upon its previous experiences and 'assumes'
that what has been most probable in the past is most probable in
the immediate occasion ... In other words, what we see is appar-
ently a function of some sort of weighted average of our past expe-
riences. It seems that we relate to a stimulus pattern a complex,
probability-like integration of our past experience with such pat-
terns. Were it not for such integrations, which have been labeled
assumptions, the particular perceptual phenomenon would not oc-
cur. It follows from this that the resulting perceptions are not ab-
solute revelations of `what is out there' but are in the nature of
probabilities or predictions based on past experience.""

In a different context, Piaget also devoted a great deal of attention

to the probabilistic nature of perception. In contrast to Gestalt
theoreticians, he viewed the structure of a sensorial datum as the
 OPENNESS, I NF O R M AT I ON , CO M M U N I C A T I O N 73

product of an equilibration depending on both innate factors and

external factors that constantly interfere with one another."
Piaget's notion of the "open," dynamic nature of the cognitive
process is even more exhaustively treated in his analysis of
intelligence."
Intelligence tends to compose "reversible" structures whose bal-
ance, arrest, and homeostasis are only the terminal stage of the
operation, indispensable to its practical effectiveness. In itself,
intelligence reveals all the characteristics of what I have defined
as an "open" process. The subject, guided by experience,
proceeds by hypotheses and trial-and-error to find not the
preconceived, static forms of Gestalt theoreticians but
reversible, mutable structures that allow him, after he has linked
two elements in a relationship, to pull them apart again and go
back to where he started. As an example, Piaget cites the
relationship A + A' = B, which can also be expressed as A = B —
A', or A' = B — A, or even B — A = A', and so on. This set of
relationships does not constitute a univocal process, such as the
one found in perception, but rather an operational possibility that
allows for various reversals (not unlike those occurring in a twelve-
tone musical series that lends itself to a variety of manipulations).

As Piaget reminds us, in its last stage, the perception of forms

involves a number of recenterings and modifications that enable us
to see the ambiguous outlines of psychology textbooks in different
ways. But a system of reasoning involves more than a "recentering"
(Umzentrierung); it involves a general decentering that permits
something like the dissolution, the liquefaction, of static perceptual
forms, thus facilitating operational mobility—and thus creating
infinite possibilities for new structures. Though it lacks the
reversibility characteristic of intellectual operations, the
perceptual process does involve certain regulations, partly
influenced by the contributions of experience, which already
"sketch and prefigure the mechanisms of composition that will
become operational once total reversibility is possible." 34 In
other words, if at the level of intelligence there is an
elaboration of variable and mobile structures, at the level of
perception there are a number of uncertain, probabilistic
processes that help turn perception itself into a process open to a
number of possible solutions (and this despite the percep-
74 OPENNESS, INFORMATION. COMMUNICATION

tual constants that our experience does not allow us to question).

Both cases involve constructive activity on the part of the subject."

Having thus established that knowledge is at once a process and an

"openness," we can now pursue our discussion along two lines of
thought that correspond to a distinction I have already proposed.
I. Psychologically speaking, the aesthetic pleasure evoked by any
work of art depends on the same mechanisms of integration char-
acteristic of all cognitive processes. This kind of activity, funda-
mental to the aesthetic appreciation of any form, is what, else-
where, I have already defined as openness of the first degree.
2. Contemporary poetics places greater emphasis on these partic-
ular mechanisms, while situating aesthetic pleasure less in the final
recognition of a form than in the apprehension of the continuously
open process that allows one to discover ever-changing profiles and
possibilities in a single form. This may be termed openness of the
second degree.
Following these two directions, one realizes that only transac-
tional psychology (more interested in the genesis of forms than in
their objective structure) can allow us to fully understand this sec-
ond, and more complete, sense of "openness."

Transaction and Openness

Let us first examine how art in general depends on deliberately pro-
voking incomplete experiences—that is, how arc deliberately frus-
trates our expectations in order to arouse our natural craving for
completion.
Leonard Meyer has provided us with a satisfactory analysis of
this psychological mechanism in his book Emotion and Meaning in
Music, 36 where he uses Gestalt premises to build an argument con-
cerning the reciprocal relationship between objective musical struc-
tures and our patterns of reaction—that is. how a message conveys
a certain amount of information which, however, acquires its value
only in relation to the receiver's response and only then organizes
itself into a meaning.
According to Wertheimer, a thought process can be described as
follows: given a situation S„ and a situation S, which represents the
solution of S, (its terminus ad quem), what we call "process" is the
 OPENNESS, INFORMATION, COMMU NI CATI ON 75

transition from the first situation to the second—a transition

during which S,, structurally incomplete and ambiguous,
gradually finds a definition and a solution as S,. Meyer applies
this same definition to his analysis of musical discourse: a
stimulus catches the attention of the listener as incomplete and
ambiguous, leading him to expect a resolution, a clarification,
which arouses his emotions because it is delayed. In other
words, the listener's need for an answer is momentarily frustrated
or inhibited, and he finds himself in a state of crisis. If his
expectations, his need, were satisfied immediately, there would
be no crisis and no emotion. This game of postponement and
emotional reaction is what provides musical discourse with a
meaning. Whereas in daily life numerous critical situations are
never resolved and end up disappearing as accidentally as they
appeared, in music, the frustration of an expectation becomes
meaningful for the very reason that it makes the relationship
between expectation and resolution explicit before bringing it to
a conclusion. But it is precisely because it eventually arrives at a
conclusion that the cycle stimulus-crisis-expectation-satisfaction-
reestablishment of an order acquires a meaning. "In music, the
very stimulus, music itself, provokes expectations, inhibits
them, and then provides them with meaningful solutions.""

How is an expectation created? What does a crisis consist of?

What kinds of solutions can satisfy the listener? For Meyer, all these
questions can be answered by Gestalt theory. The
psychological dialectics of expectation and satisfaction is, in
fact, determined by formal laws: laws of pregnancy, of the good
curve, of proximity, of equality, and so on. The listener expects
that the process will reach its conclusion according to a certain
symmetry, and that it will organize itself in the best possible
way, in harmony with the psychological models that Gestalt
theory has discerned in both our psychological structures and
external objects. Since the emotional response is provoked by
a blockage of the regular process, the listener's dependence on
the right form and his memory of previous formal experiences
intervene to create expectations—predictions of a solution,
formal prefigurations through which the inhibited tendency will
find satisfaction. While there is inhibition, there is also the
pleasure of expectation, a feeling of impotence in front of the
unknown; and the more unexpected the solution, the greater
76 OPENNESS, INFORMATION, COMMUNICATION

then it is obvious, as Meyer points out, that the laws of form pre-
side over musical discourse only on condition that they be con-
stantly violated during its development. The solutions the listener
expects are not the most obvious but rather the least common, a
transgression of the rules that will enhance his appreciation of and
the pleasure in the final return to legality. According to Gestalt
theory, the "right" form is the one that natural data assume by ne-
cessity the moment they organize in unitary complexes. Does mu-
sical form also manifest the same tendency toward an original sta-
bility?
At this point, Meyer tempers his Gestaltism and admits that the
notion of optimal organization, in music, can refer only to a cultural
datum. This means that music is not a universal language, and that
our tendency to prefer certain solutions to others is the result of our
apprenticeship within the context of a musical culture that has been
historically defined. Sounds that a particular musical culture con-
siders unexpected may well be, in a different culture, so legitimate
as to be banal. The perception of a totality is neither immediate nor
passive: it is an act of organization that has to be learned within a
sociocultural context. The laws of perception are not natural and
innate; rather, they are the reflection of cultural patterns, or, as a
transactional psychologist would say, they are acquired forms, a sys-
tem of preferences and habits, convictions and emotions, fostered
in us by the natural, social, and historical context we inhabit.38

As an example, Meyer proposes the complex of stimuli consti-

tuted by the letters TRLTSEE. There are various, formally satisfac-
tory ways of grouping these letters. TT/RLS/EE, for instance, for
the sake of symmetry and to respect the most elementary laws of
contiguity. Of course, an English reader might prefer the combi-
nation LETTERS as more meaningful and, therefore, "right" from
every standpoint. In this particular case, the letters have been orga-
nized according to an acquired experience, a particular linguistic
system. The same thing happens with a complex of musical stim-
uli: the dialectics of crises, expectations, predictions, and satisfac-
tory solutions obeys the laws of a particular cultural and historical
context. The auditory culture of the Western world was, at least
until the beginning of the twentieth century, tonal. Therefore, it is
within the framework of a tonal culture that certain crises can be
 OPENNESS, INF ORMAT ION, COMMUNICAT ION 77

crises and certain solutions can be solutions; of course, things

would be quite different with primitive or oriental music. On
the other hand, Meyer implicitly relies on a Gestalt tradition even
when he analyzes different musical cultures to locate different
modes of organization: every musical culture establishes its own
syntax which, in turn, directs the listener according to specific
modes of reaction. Every kind of discourse has its own laws, which
are also the laws of its form, the very same laws on which the
dynamics of crises and solutions depends. The average listener
tends to find a solution to crisis in rest, to disturbance in peace, to
deviation in the return to a polarity defined by the musical habits
of a civilization. The crisis is valid only in relation to its
solution. The listener aspires to a solution and not to a crisis for
the sake of crisis alone. If Meyer has borrowed all his examples
from classical music, it is because his argument is, in essence, quite
conservative: what he offers us is a psychological and structural
interpretation of tonal music.

This point of view remains fundamentally unchanged even when

Meyer, in his later work, shifts from a psychological approach to
information theory. According to him, the introduction of
uncertainty or ambiguity into a probabilistic sequence, such as a
musical discourse, will automatically provoke an emotion. A style
is a system of probability, and the awareness of probability is latent
in the listener, who can therefore afford to make predictions
concerning the consequences of a given antecedent. To attribute
an aesthetic meaning to a musical discourse amounts to
rendering the uncertainty explicit and experiencing it as highly
desirable. Meyer maintains that "musical meaning arises when an
antecedent situation, requiring an estimate as to the probable
modes of pattern continuation, produces uncertainty as to the
temporal-tonal nature of the expected consequent . . . [They
greater the uncertainty, Ethel greater the information . . . A
system which produces a sequence of symbols . . . according to
certain probabilities is called a stochastic process, and the special
case of a stochastic process in which the probabilities depend on
the previous events, is called a Markoff process or a Markoff chain." 39
If music is a system of tonal attractions, in which the existence of a
musical event imposes a certain probability on the occurrence of a
subsequent event, then the event that responds to the natural
expectations of an ear will pass unnoticed
78 OPENNESS, INFORMATION, COMMUNICATION

and, as a result, the uncertainty and the emotion—and, of course,

the information—it entails will be minor. Since, in a Markoff
chain, the uncertainty decreases as the distance from the starting
point increases, in order to heighten the meaning (read: informa-
tion) of the musical discourse the composer will have to introduce
some uncertainty at every step. This is the sort of suspense used to
break the tedium of probability in most tonal processes. Music, like
most languages, contains a certain amount of redundancy that the
composer tries to remove so as to increase the interest of his lis-
teners.
Having reached this point, however, Meyer goes back to recon-
sider the persistence of acquired experience and reminds his readers
that there are two sorts of noise in musical discourse: acoustical noise
and cultural noise. The latter type is determined by the difference
between our habitual reactions (that is, our assumptions) and those
required by a particular musical style. According to Meyer, con-
temporary music, overly intent on eliminating all redundancy, is
nothing more than a kind of noise that prevents the listener from
understanding the meaning of a musical discourse.")
In other words, he sees the oscillation between informative
disorder and total unintelligibility, which had already concerned
Moles, not as a problem to be solved but as a danger to be avoided.
With this distinction between desirable and undesirable uncertainty,
Meyer—though he is well aware of the historicity and the capacity
for evolution of every system of acquired forms—eliminates the
possibility of a real evolution of musical sensibility. For him, musi-
cal language is a system of probabilities in which improbability can
be introduced only with caution. At which point we may well fear
that the repertory of possible uncertainties will eventually become
so normal as to enter the realm of recognized probabilities, until
what once was pure information becomes sheer redundancy. This
is very clearly what has happened in certain fields of popular music,
where it would be vain to look for the slightest surprise or emotion: a
piece by Liberate is as predictable as a Hallmark birthday card,
concocted according to the most banal of laws and totally devoid
of any additional information.

Every human being lives within a determinate cultural pattern and

interprets his or her experience according to a set of acquired
forms. The stability of this world is what allows us to move ratio-
 OPENNESS, INFORMATION, COMMUNICAT ION 79

nally amid the constant provocations of the environment and to

organize external events into a coherent ensemble of organic expe-
riences. The safeguarding of our assumptions against all incoherent
mutations is one of the basic conditions of our existence as rational
beings. But there is a difference between the preservation of a sys-
tem of assumptions as an organic whole and the refusal of all
possible change, since another condition of our survival as
thinking beings is precisely our capacity to let our intelligence
and our sensibility evolve by integrating new experiences into
our system of assumptions. Our world of acquired forms must
maintain its organic structure in the sense that it must evolve
harmoniously, without shocks and undue deformations; but evolve
it must, and in order to evolve it must undergo certain
modifications. After all, what most distinguishes Western man
from those who live in "primitive" societies is precisely the
dynamic, progressive nature of his cultural patterns. What makes a
society "primitive" is its inability to let its cultural patterns
evolve, its unwillingness to interpret and exploit the original
assumptions of its culture, which thus persist as empty formulas,
rites, taboos. We have very few reasons to consider the cultural
pattern of the West as universally superior, but one of these reasons
is its plasticity, its flexibility, its capacity to respond to circumstantial
challenges by constantly interpreting new experiences and
elaborating new ways to adjust to them (more or less rapidly,
depending on the sensibility of the individual or of the collectivity).

Art, in all its forms, has also evolved in a similar fashion, within a
"tradition" that may seem immutable but which, in fact, has
never ceased to introduce new forms and new dogmas through
innumerable revolutions. Every real artist constantly violates
the laws of the system within which he works, in order to create
new formal possibilities and stimulate aesthetic desire: when
Brahms's works were first performed, the expectations aroused by one
of his symphonies in a listener accustomed to Beethoven were
certainly very different, both in quality and range, from the
expectations aroused by a Beethoven piece in a listener
accustomed to Haydn. And yet, theorists of contemporary music (and
with them, those of contemporary art in general) reproach classical
tradition for the fact that all its formal innovations, and the kind
of expectations they entailed, would no sooner be introduced
than they would become new systems of assumptions aiming at the
completion and final
So OPENNESS, INFORMATION, COMMUNICATION

satisfaction of expectation. thereby encouraging what Henri Pous-

seur calls psychic inertia. Most classical compositions were deter-
mined by the polarity characteristic of the tonal system, except for a
few brief moments of crisis whose function was to comply with
the listener's inertia by leading it back to the original pole of attrac-
tion. According to Pousseur, even the introduction of a new tonal-
ity into the development of a particular piece required a device able
to overcome this inertia: what is known as modulation. But even
modulation violates the hierarchy of the system only so as to intro-
duce a new pole of attraction, a new tonality, a new system of in-
ertia.
There were reasons for all this: both the formal and the psycho-
logical requirements of art were a reflection of the religious, politi-
cal, and cultural demands of a society based on a hierarchical order,
on the notion of absolute authority, on the presumption of an im-
mutable, univocal truth, crucial to social organization and cele-
brated by different forms of art."

The experiences of contemporary poetics (whether concerning

music or other art forms) show how much the situation has
changed.
In its search for an "openness of the second degree," in its reliance
on ambiguity and information as essential values of a work of art,
contemporary poetics rebels against the psychic inertia that has been
hiding behind the promise of a recovered order.
Today, the emphasis is on the process. on the possibility of iden-
tifying individual orders. The kind of expectation aroused by a
message with an open structure is less a prediction of the expected than
an expectation of the unpredictable. The value of an aesthetic experi-
ence is determined today not by the way a crisis is resolved but
rather by the way in which, after propelling us into a sequence of
known crises determined by improbability, it forces us to make a
choice. Confronted by disorder, we are then free to establish
temporary, hypothetical systems of probability that are comple-
mentary to other systems that we could also, eventually or simul-
taneously, assume. By so doing, we can enjoy both the equi-
probability of all the systems and the openness of the process as a
whole.
As I have already mentioned, only a psychology concerned with
 OPENNESS, INFORMATION, COMMUNICAT ION 81

the genesis of structures can justify this tendency of contemporary

art. And indeed, today's psychology seems to pursue its
explorations in precisely the same directions taken by the
poetics of the open work.

Information and Perception

Information theory has contributed greatly to opening new per-
spectives for psychological research. In his study of perception as a
deformation of the object (meaning that the object varies according
to the position of the perceiver), the psychologist Ombredane,
along with others I have already mentioned, 42 has come to the con-
clusion that this process of exploration eventually ends when the
perceiver chooses one particular form (which, from that moment
on, imposes itself on all the others). But Ombredane refuses to give
a Gestaltist answer to the question "Where do such forms come
from?" Instead, he prefers to examine the genesis of this structural
phenomenon in the light of experience.

"If we compare different points of view . . . then we realize that

one of the fundamental characteristics of perception is that percep-
tion is the result of a process of fluctuation that involves a continuous
exchange between the disposition of the subject and all the possible
configurations of the object—configurations that are more or less
stable within a more or less isolated spatiotemporal system
characteristic of that particular behavioral episode . . . Perception
can be expressed in terms of probability, like those used in
thermodynamics or in information theory." Consequently, the
percept is none other than the temporary stabilization of a
sensible configuration resulting from the more or less redundant
organization of useful information that the receiver has selected
from a field of stimuli during the perceptual process. The same
field of stimuli can yield an indeterminate number of more or less
redundant patterns; what Gestaltists call the "right form" is such
a pattern, the one that "requires the least information and the
most redundancy." Consequently, the "right form"
corresponds to the "maximal state of probability of a
fluctuating perceptual whole." At this point we realize that, in
terms of statistical probability, the "right form" loses all its
ontological connotations, thus ceasing to be the prefixed
82 OPENNESS, INFORMATION, COMMUNICATION

structure of all perceptual processes, the definitive code of percep-

tion.
The undetermined field of stimuli that can yield various forms of
redundant organization is not the opposite of the "right form," just
as a nonperceivable, amorphous whole is not the opposite of the
percept. The subject chooses the most redundant form out of a
particular field of stimuli when he has reasons to do so, but he can
disregard the "right form" in favor of other patterns of coordina-
tion that have remained in the background.
According to Ombredane. it should be possible to characterize
different ways of exploring the field of stimuli from both an opera-
tional and a typological standpoint: "There are those who cut their
exploration short and opt for a particular structure before having a
chance to use all the information they could have gathered; there
are those who prolong their exploration and refuse to adopt any
structure; and then there are those who reconcile the two attitudes
and try to be aware of several possible structures before they inte-
grate them into a progressively constructed unitary percept. There
are also those who slide from one structure to the next without
being aware of the incompatibilities between them. This is what
happens in people suffering from hallucinations. If perception is a
form of 'commitment.' there are different ways in which one can
commit oneself, or refuse to commit oneself, to seeking useful in-
formation."

This brief typological survey ranges all the way from the patho-
logical to the everyday, and allows for a large number of perceptive
possibilities which it entirely justifies. There is no need to stress the
value that these psychological hypotheses can have for a discussion
of art. All one needs to add is that, given such premises, psycholo-
gists will have to explain how and to what extent an apprenticeship
based on unusual perceptual exercises and intellectual operations
might modify the usual schemes of reaction. (Which is to say: Will
the use of information theory prevent the violations of codes and
systems of expectation from turning into the key elements of a new
code, of a new system of expectations?) Aesthetics, art history, and
the phenomenology of taste have confronted, if not quite solved,
this problem for centuries, at a macroscopic level. How often have
new creative modes changed the meaning of form, people's aes-
 OPENNESS, INFORMATION, COMMUNICAT ION 83

thetic expectations, and the very way in which humans perceive

reality?"
The poetics of the open work is an expression of such a historical
possibility: here is a culture that, confronting the universe of
perceivable forms and interpretive operations, allows for the
complementarity of different studies and different solutions; here
is a culture that upholds the value of discontinuity against that of a more
conventional continuity; here is a culture that allows for different
methods of research not because they may come up with identical
results but because they contradict and complement each other in a
dialectic opposition that will generate new perspectives and a
greater quantity of information.
After all, the crisis of contemporary bourgeois civilization is
partly due to the fact that the average man has been unable to elude
the systems of assumptions that are imposed on him from the out-
side, and to the fact that he has not formed himself through a direct
exploration of reality. Well-known social illnesses such as
conformism, unidirectionism, gregariousness, and mass
thinking result from a passive acquisition of those standards of
understanding and judgment that are often identified with the "right
form" in ethics as well as in politics, in nutrition as well as in
fashion, in matters of taste as well as in pedagogical questions.

At which point, we may well wonder whether contemporary

art, by accustoming us to continual violations of patterns and
schemes—indeed, alleging as a pattern and a scheme the very
perishability of all patterns and all schemes, and the need to
change them not only from one work to the next but within
the same work—isn't in fact fulfilling a precise pedagogical
function, a liberating role. If this were the case, then its discourse
would go well beyond questions of taste and aesthetic structures to
inscribe itself into a much larger context: it would come to
represent modern man's path to salvation, toward the reconquest
of his lost autonomy at the level of both perception and intelligence.
 IV

The Open Work in the

Visual Arts

Nowadays, to say that a poetics of the "informal" is

characteristic of contemporary painting involves a generalization.
No longer limited to a critical category, the term "informal"' has
come to designate a general tendency of our culture and to
encompass, along with painters such as Wols and Bryen, the
tachistes, the masters of action painting, art brut, art autre, and so on,
at which point we might as well inscribe it under the broader
rubric of the poetics of the open work.
"Informal art" is open in that it proposes a wider range of in-
terpretive possibilities, a configuration of stimuli whose substantial
indeterminacy allows for a number of possible readings, a "constel-
lation" of elements that lend themselves to all sorts of reciprocal
relationships. As such, "informal painting" is closely related to
the open musical structures characteristic of post-Webem music
and to a form of poetry which in Italy goes by the name of
novissima, whose representatives have already agreed to
define it as "informal."

The "informal" can be seen as the last link in a series of experi-

ments aiming at the introduction of "movement" into painting.
But this may not be enough of a definition, since the quest
for movement has accompanied the evolution of the visual arts
for quite some time, and can already be detected in early
petroglyphs as well as in the Nike of Samothrace, in the way the
fixed line tries to represent the mobility of real objects.
Movement can also be suggested by repeating the same figure
and thus representing a particular character at different times. This is
the technique used on the tympanum of the portal of the Souillac
cathedral, which depicts the story of Theophilus the cleric; it can
 THE OPEN WORK IN THE VISUAL ARTS 85

thilde's tapestries at Bayeux—a truly cinematic sequence, consist-

ing of a number of juxtaposed photograms. But it is a technique
that represents movement by means of substantially fixed struc-
tures, without involving the structure of the work itself or the na-
ture of the sign.
The structure begins to be affected only in the work of Magnasco
or Tintoretto, and later, more clearly, in the work of the Impres-
sionists: to give the impression of inner animation, the sign be-
comes imprecise, ambiguous. But not so the forms themselves.
The ambiguity of the sign lends them a vibrant quality, and, by
blurring their contours, puts them into closer contact with other
forms, a source of light, and their general surroundings. But the
eye of the observer can still recognize them as particular forms even
though they are on the verge of liquefaction, of dissolution—as is
the case, for instance, with the cathedrals in Monet's later paintings.

The dynamic amplification seen in Futurist forms and the de-

composition represented in Cubism are other ways of capturing
mobility; but even here, mobility is only a counterpart to the sta-
bility of the initial forms, which, moreover, are reasserted by their
very deformation or dislocation.

Sculpture shows us yet another way of approaching the open

work: the plastic forms of Gabo or Lippold invite the viewer to
participate actively in the polyhedral nature of the works. The form
itself is so constructed as to appear ambiguous, and to assume dif-
ferent shapes depending on the angle from which it is viewed.'
Thus, as the viewer walks around the work, he witnesses a contin-
uous metamorphosis. Something similar had already happened in
Baroque architecture, with the abandonment of a privileged frontal
perspective. Besides, one could easily argue that to be open to dif-
ferent perspectives is a characteristic of sculpture. Seen from the
back, the Apollo Belvedere is not the same as it is when seen from
the front. On the other hand, apart from works that were designed
to be seen only from the front (like the statues that adorn the col-
umns of some Gothic cathedrals), most sculptures, though they can
be viewed from different angles, are intended to produce a global
impression, the cumulative result of various perspectives. The
Apollo Belvedere seen from the back implies and evokes the total
Apollo. A frontal perspective will have the same effect. No matter
where the viewer stands, the complete form will inevitably emerge
out of his memory or his imagination.
86 THE OPEN WORK IN THE VISUAL ARTS

This is not the case with Gabo's work. Seen from below, his
sculptures make one imagine a variety of possible and mutually
exclusive perspectives; and though each perspective is satisfactory
in itself, it inevitably frustrates the viewer who would like to appre-
hend a totality.'
Calder goes still further: his forms move before our eyes. Each
of his works is a "work in movement" whose movement combines
with that of the viewer. Theoretically, work and viewer should
never be able to confront each other twice in precisely the same
way. Here there is no suggestion of movement: the movement is
real, and the work of art is a field of open possibilities. The myriad
reflections of Munari's ',mini and the "moving works" of the young
avant-garde are more extreme examples of the same phenomenon.'
"Informal" art, in the broader sense I have given it, belongs here,
next to these formal experiments. It is not work in movement,
since the painting is there, before our eyes, physically defined once
and for all by the pictorial signs that constitute it; neither does it
require any movement on the part of the viewer—no more, that is,
than any other painting that demands that its viewer be constantly
aware of the various incidences of light on the roughness of its sur-
face and the contrasts of its colors. And yet, it is an "open work"—
in an even more mature and radical way than any of those men-
tioned above. Its signs combine like constellations whose structural
relationships are not determined univocally, from the start, and in
which the ambiguity of the sign does not (as is the case with the
Impressionists) lead back to reconfirming the distinction between
form and background. Here, the background itself becomes the
subject of the painting, or, rather, the subject of the painting is a
background in continual metamorphosis. Here, the viewer can (in-
deed, must) choose his own points of view, his own connections,
his own directions, and can detect, behind each individual config-
uration, other possible forms that coexist -while excluding one an-
other in an ongoing relationship of mutual exclusion and implica-
tion. At this point we need to ask two questions concerning not
only the poetics of the "informal" but the poetics of the "open
work" in general:

What are the historical reasons for—the cultural background of—

such a poetics, and what vision of the world does it imply?
2. Are such works legible? If so, what are the conditions of their
 THE OPEN W ORK IN THE VISUAL ARTS 87

communicability and what are the guarantees that they will not
suddenly lapse into either silence or chaos? In other words, can we
define the tension between the mass of information intentionally
offered to the reader and the assurance of a minimal amount of
comprehensibility, and is there a possible agreement between the
intention of the author and the viewer's response?
Neither of these questions concerns the aesthetic value of the
works under examination. The first presumes that, in order to
express an implicit vision of the world and its relationship with
an entire aspect of contemporary culture, a work of art must at
least partly satisfy the requisites of that particular
communicative discourse commonly known as "aesthetics." The
second concerns the elementary conditions of communication
necessary for the recognition of a potentially richer and deeper
meaning, characterized by the organic fusion of various elements,
and characteristic of aesthetic value. As for the aesthetic
possibilities of informal art, I shall discuss them in the third part of
this chapter.

Informal Art as an Epistemological Metaphor

From a cultural standpoint, informal art definitely shares a general
characteristic of the open work. Its forms appear as the
epistemological metaphors, the structural resolutions, of a
widespread theoretical consciousness (not of a particular theory
so much as of an acquired cultural viewpoint). They represent
the repercussion, within formative activity, of certain ideas
acquired from contemporary scientific methodologies—the
confirmation, in art, of the categories of indeterminacy and
statistical distribution that guide the interpretation of natural
facts. Informal art calls into question the principle of causality,
bivalent logics, univocal relationships, and the principle of
contradiction.

This is not the opinion of a philosopher who is determined to

find a conceptual message in every form of art. This is part of the
poetics of the artists themselves, whose very vocabulary betrays the
cultural influences against which they are reacting. The uncritical
use of scientific categories to characterize an artistic attitude is often
dangerous; the mere transposition of a scientific term into a
philosophical or critical discourse requires a number of tests and
a cautious redefinition that would indicate whether the new usage is
88 THE OPEN W ORK IN THE VISUAL ARTS

merely suggestive or metaphorical. On the other hand, those who

are shocked by the use, in aesthetics or elsewhere, of terms such
as "indeterminacy," "statistical distribution," "information," "en-
tropy.' and so forth, and who fear for the purity of philosophical
discourse, forget that both philosophy and traditional aesthetics
have often relied on terms (such as "form," "power," "germ," etc.)
that once belonged to physics and cosmology. And yet, it is pre-
cisel y because of a similar terminological nonchalance that tradi-
tional philosophy has been called into question by more rigorous
analytic disciplines. If we are aware of these problems, when we
encounter an artist who uses scientific terminology to define his
artistic intentions we will not assume that the structures of his art
are a reflection of the presumed structures of the real universe;
rather, we will point out that the diffusion of certain notions in a
cultural milieu has particularly influenced the artist in question, so
that his art wants and has to be seen as the imaginative reaction, the
structural metaphorization, of a certain vision of things (which sci-
ence has made available to contemporary man). Given the context,
my discussion here should not be seen as an ontological investiga-
tion but rather as a modest contribution to the history of ideas.

Good examples of this tendency can easily be found in museum

catalogues or in critical articles. One of these is George Mathieu's
article "D'Aristote a ]'abstraction lyrique" (From Aristotle to lyri-
cal abstraction),9 in which the painter tries to retrace the progress of
Western civilization from the ideal to the real, from the real to the ab-
stract, and from the abstract to the possible. To this extent, the arti-
cle is a history of the genesis of the poetics of the informal, of lyri-
cal abstraction, and ofall the other new forms discovered by the avant-
garde before they make their way into popular consciousness. Ac-
cording to Mathieu, the evolution of forms is parallel to that of
scientific concepts: "If we consider the collapse of classical values
in the domain of art, we will realize that an equally profound paral-
lel revolution has taken place in the sciences, where the recent fail-
ure of concepts concerning space, matter, parity, and gravitation,
along with the resurgence of notions of indeterminacy and prob-
ability, of contradiction and entropy, seem to indicate the reawak-
ening of mysticism and the possibilities of a new transcendence."

Obviously, at a methodological level, a notion like that of inde-

terminacy does not postulate any mystical possibilities but only al
 THE OPEN W ORK IN THE VISUAL ARTS 89

lows one to describe certain microphysical events with all due caution—
caution that should also be used when dealing with the same
notion at a philosophical level. On the other hand, rather than
questioning Mathieu's right to use a scientific concept as a stimulus
to the imagination, we should try to figure out how much of the
original stimulus is left in the structuring of pictorial signs, and
whether there is any continuity between the vision of things im-
plicit in the scientific notion and the one expressed by the new
forms. As I have pointed out elsewhere, Baroque poetics evolved
from the new vision of the cosmos introduced by the Copernican
revolution and already figuratively suggested by Kepler's discovery
of the elliptical shape of planetary orbits—a discovery that called
into question the privileged position of the circle as the classical
symbol of cosmic perfection. Just as Baroque structure reflects the
conception—no longer geocentric and, therefore, no longer an-
thropocentric—of a nonfinite universe, so it is possible, as Mathieu
tries to show in his article, to find a parallel between the
non-Euclidean geometries of today and the rejection of
classical geometric forms by art movements such as Fauvism
and Cubism; between the emergence of imaginary or
transfinite numbers in mathematics and the advent of abstract
painting; between Hilbert's attempts to axiomatize geometry and
the appearance of Neoplasticism and Constructivism:

Von Neumann's and Morgenstem's Game Theory, one of the

most important scientific events of this century, has also proved
particularly fruitful in its application to contemporary art, as
Toni del Rienzo has brilliantly shown in relation to action paint-
ing. In this vast domain that now ranges all the way from the
possible to the probable, in this new adventure that sees indeter-
minism lording it over inanimate, living and psychic matter,
the problems with which the Chevalier de Mere confronted
Pascal three centuries ago are as obsolete as Dali's notions of
hazard-objectif and Duchamp's meta-irony. The new relation-
ship between chance and causality and the introduction of a
positive and negative anti-chance, are one more proof of our
break with Cartesian rationalism.
/
No need to linger on the more or less daring scientific assertions
of the painter I have just quoted, or to question his strange convic-
90 THE OPEN WORK IN THE VISUAL ARTS

Lion chat indeterminism lords it over inanimate, living, and psychic

matter. This passage is a clear example of the influence that revolu-
tionary scientific concepts can wield over the emotions and imagi-
nation of an entire culture. It is true that neither the principle of
indeterminac y nor quantum mechanics tells us anything about the
structure of the world, being mostly concerned with ways of de-
scribing certain aspects of it; but it is also true that they have shown
us how certain values that we believed absolute and valid as meta-
physical frameworks (such as the principle of causality or that of
contradiction) are neither more nor less conventional than most
new methodological principles and are as ineffective as means of
explaining the world or of founding a new one. What we find in art
is less the expression of new scientific concepts than the negation of
old assumptions. While science, today, limits itself to suggesting a
probable structure of things, art tries to give us a possible image of
this new world, an image that our sensibility has not yet been able
to formulate, since it always lags a few steps behind intelligence—
indeed, so much so, that we still say the sun "rises" when for three
centuries we have known it does not budge.

All this explains how contemporary art can be seen as an episte-

mological metaphor. The discontinuity of phenomena has called
into question the possibility of a unified, definitive image of our
universe; art suggests a way for us to see the world in which we
live, and, by seeing it, to accept it and integrate it into our sensibil-
ity. The open work assumes the task of giving us an image of dis-
continuity. It does not narrate it; it is it. It takes on a mediating role
between the abstract categories of science and the living matter of
our sensibility; it almost becomes a sort of transcendental scheme
that allows us to comprehend new aspects of the world.
This is what we must remember when we read the emotional
panegyrics criticism devotes to informal art, and confront the en-
thusiasm with which it hails the new unexpected freedom that such
an open field of stimuli has brought to our imagination.

Dubuffet deals with primordial realities and the mana, the mag-
ical currents that connect human beings to the objects that sur-
round them. But his art is much more complex than any prim-
itive art. I have already alluded to his multiple ambiguities and
zones of signification. Many of these are produced by complex
 THE OPEN W ORK IN THE VISUAL ARTS 91

spatial organizations of the canvas, by the deliberate confusion

of scale, by the artist's habit of seeing and representing things
simultaneously from different angles . . . It is a rather complex
optical experience not only because our point of view is con-
stantly changing and there are numerous optical dead ends,
perspectives creating paths that might end in the middle of a
plain or at the edge of a cliff, but also because we are constantly
jolted by the painting, by this constantly flat surface on which
none of the traditional techniques has been used. But this mul-
tiple vision is quite normal: this is how we really see things
during a walk in the country, as we climb a hill or follow sin-
uous paths. This tendency to view things from different spatial
perspectives at the same time suggests that the same simultane-
ity is also possible with time.6

Fautrier paints a box as if the concept of box did not exist; more
than an object, it is a debate between dream and matter, a ten-
tative groping in the direction of the box, in that zone of uncer-
tainty where the possible elbows the real . . . The artist has the
marked impression that things could be quite different.'
Fautrier's matter . . . is a matter that never gets simpler; rather,
it becomes ever more complicated as it captures and assimilates
all sorts of possible meanings, incorporating aspects or mo-
ments of reality, and saturating itself with live experience.'
The attributes that best suit Dubuffet's representation are quite
different: they express in-finity, in-distinction, in-discretion (all
these terms should be taken in their etymological sense). The
optics of matter in fact demands that we witness the shattering
of all notional outlines, the disintegration and disappearance of
familiar aspects, in both things and people. And if some trace,
some presence of formal definition, persists, this optics de-
mands that we question it, that we inflate it by multiplying it
and confusing it in a tumult of projections and dislocations.9

The "reader" is excited by the new freedom of the work, by its

infinite potential for proliferation, by its inner wealth and the
unconscious projections that it inspires. The canvas itself invites
him not to avoid causal connections and the temptations of
univocality, and to commit himself to an exchange rich in
unforeseeable discoveries.
 THE OPEN WORK IN THE VISUAL ARTS

Among such "readings," one of the most substantial and disturb-

ing is certainly that in which Audiberti tells us what he sees in Ca-
mille Bryen's paintings:

Finally, nothing is abstract, any more than it is figurative. The

intimate simnel of an ibis's femur—or of a plumber's, for that
matter—conceals, like a family album, all sorts of postcards: the
dome of the Mvalides, the Ncw Grand Hotel at Yokohama.
Atmospheric refraction makes all mineral tissue echo with well-
wrought mirages. Hordes of submedullary staphylococci line up
to draw the outline of the trade tribunal in Menton .. . The
infinitude of Brycn's paintings seems to me more valid than if
he limited himself to illustrating the usual relationship between the
immobility of contemporary painting and what preceded it and
what will follow it. I must again insist on the fact that, in my
eyes, Bryen's work has the merit of really moving. It moves
through space and through time. It plunges into the venomous
vegetation of the bottom, or soars out of the abysses of a
gnat's rotten tooth toward the blink of our eye and the fist of our
hand. The molecules of the chemical pictorial substances and of
the visionary energy that make it up throb and settle under the
horizontal shower of our look. Here is the phenomenon of
continuous creation, or of revelation, in all its flagrancy. Bryen's
art—a "feather"—does not, like other art and everything else
down here, attest to the permanent union between the stock
market and the petty exoticism of spiders and woods hawking
cobalts. No . . . Even when it is finished, presentable and
signed—that is, given its social and commercial proportion, and
waiting for the attention or the contemplation of those who sec it
and whom it turns into seers—its forms or nonforms keep
changing in space ahead of both the canvas and the paper, ahead
of the soul of this seer himself, ahead of everything. They give
birth: by and by, the star makes its nest in decors and secondary
outlines that eventually become dominant. They settle in
transparent layers over the background image. And suddenly, the
painting gives way to a sort of cybernetics, as it is vulgarly called.
We see the work of art dehumanizing itself, freeing itself from
man's signature. It accedes to an autonomous movement that
electronic meters (if one knew where to plug them in) would love
to measurei°
 THE OPEN W ORK IN THE VISUAL ARTS 93

Audiberti's "reading" tells us at once about the possibilities and

the limits of the open work. The fact that half of his reactions have
nothing to do with an aesthetic effect, and are merely personal di-
vagations induced by the view of certain signs, is itself worthy of
our attention. Is this, in fact, a limitation of this particular "reader,"
who is more involved with the games of his own imagination than
with the work, or is it a limitation of the work that it should play a
role similar to that of mescaline? Whatever the case, this text gives
us a clear example of the kind of exaltation that can be derived from
conjectural freedom, from the unlimited discovery of contrasts and
oppositions that keep multiplying with every new look. To the
point that, just as the reader eventually escapes the control of the
work, so does the work eventually escape everybody's control, in-
cluding that of the author, and starts blabbing away like a crazed
computer. What remains then is no longer a field of possibilities but
rather the indistinct, the primary, the indeterminate at its
wildest—at once everything and nothing.

Audiberti speaks of a sort of "cybernetics," a word that brings

me back to the heart of the matter and to my main question: What,
indeed, are the possibilities of communication of this kind of open
work?

Openness and Information

In its mathematical formulations (but not necessarily in its
application to cybernetics), information theory makes a radical
distinction between "meaning" and "information." The meaning of
a message (and by "message" here I also mean a pictorial
configuration, even though the way such a configuration
communicates is not by means of semantic references but
rather by means of formal connections) is a function of the order,
the conventions, and the redundancy of its structure. The more one
respects the laws of probability (the preestablished principles that
guide the organization of a message and are reiterated via the
repetition of foreseeable elements), the clearer and less
ambiguous its meaning will be. Conversely, the more
improbable, ambiguous, unpredictable, and disordered the
structure, the greater the information—here understood as
potential, as the inception of possible orders.

Certain forms of communication demand meaning, order,

94 THE OPEN WORK IN THE VISUAL ARTS

obviousness—namely, all those forms which, having a practical

function (such as a letter or a road sign), need to be understood
univocally, with no possibility for misunderstanding or individual
interpretation. Others, instead, seek to convey to their readers
sheer information, an unchecked abundance of possible meanings.
This is the case with all sorts of artistic communications and aes-
thetic effects.
As I have already mentioned, the value of every form of art, no
matter how conventional or traditional its tools, depends on the
degree of novelty present in the organization of its elements—nov-
elty that inevitably entails an increase of information. But whereas
"classical" art avails itself of sudden deviations and temporary rup-
tures only so as to eventually reconfirm the structures accepted by
the common sensibility it addresses, thereby opposing certain laws
of redundancy only to reendorse them again later, albeit in a differ-
ent fashion, contemporary art draws its main value from a deliber-
ate rupture with the laws of probability that govern common lan-
guage—laws which it calls into question even as it uses them for its
subversive ends.
When Dante writes, "Fede a sustanzia di cose sperate" ("Faith is
the substance of hope"), he adopts the grammatical and syntactic
laws of the language of his time to communicate a concept that has
already been accepted by the theology of that time. However, to
give greater meaning to the communication, he organizes his care-
fully selected terms according to unusual laws and uncommon con-
nections. By indissolubly fusing the semantic content of the ex-
pression with its overall rhythm, he turns what could have been a
very common sentence into something completely new, untrans-
latable, lively, and persuasive (and, as such, capable of giving its
reader a great deal of information—not the kind of information
that enriches one's knowledge of the concepts to which it refers,
but rather a kind of aesthetic information that rests on formal value,
on the value of the message as an essentially reflexive act of com-
munication.

When Eluard writes, "Ciel dontlai &passe la nuit" ("Sky whose

night I've left behind"), he basically repeats the operation of his
predecessor (that is, he organizes sense and sound into a particular
form), but his intentions are quite different. He does not want to
reassert received ideas and conventional language by lending them
 THE OPEN W ORK IN THE VISUAL ARTS 95

a more beautiful or pleasant form; rather, he wants to break with

the conventions of accepted language and the usual ways of linking
thoughts together, so as to offer his reader a range of possible inter-
pretations and a web of suggestions that are quite different from the
kind of meaning conveyed by the communication of a univocal
message.

My argument hinges precisely on this plural aspect of the artistic

communication, over and above the aesthetic connotations of a
message. In the first place, I would like to determine to what extent
this desire to join novelty and information in a given message can
be reconciled with the possibilities of communication between au-
thor and reader. Let's take a few examples from music.

In this short phrase from a Bach minuet (found in the Notenbach-

lein fur Anna Magdalena Bach,) we can immediately perceive how
adhesion to a system of probability and a certain redundancy com-
bine to clarify and univocalize the meaning of the musical message.
In this case, the system of probability is that of tonal grammar, the
most familiar to a Western post-medieval listener. Here each
interval is more than a change in frequency, since it also involves
the activation of organic relations within the context. An ear
will always opt for the easiest way to seize these relations,
following an "index of rationality" based not only on so-called
"objective" perceptual data but also, and above all, on the premises
of assimilated linguistic conventions. The first two notes of the
first measure make up a perfect F major chord. The next two
notes in the same measure (G and E) imply the dominant
harmony, whose obvious purpose is to reinforce the tonic by
means of the most elementary cadences; in fact, the second
measure faithfully returns to the tonic. If this particular minuet began
differently, we would have to suspect a misprint. Everything is so
clear and linguistically logical that even an amateur could infer,
simply by looking at this line, what the eventual harmonic relations
(that is to say, the "bass") of this phrase will be. This would certainly
not be the case with one of Webern's compositions. In his work,
any sequence of sounds is a constella-
96 THE OPEN WORK IN THE VISUAL ARTS

tion with no privileged direction and no univocality. What is miss-

ing is a rule, a tonal center, that would allow the listener to predict
the development of the composition in a particular direction. The
progressions are ambiguous: a sequence of notes may be followed
by another, unpredictable one that can be accepted by the listener
only after he has heard it. "Harmonically speaking, it would appear
that every sound in Webern's music is closely followed by either
one or both of the sounds that, along with it, constitute a chromatic
interval. More often than not, however, this interval is not a half-
tone, a minor second (still essentially melodic and connective, in its
role as leader of the same melodic field); rather, it assumes the form,
somewhat stretched, of a major seventh or a minor ninth. Consid-
ered as the most elementary links of a relational network, these
intervals impede the automatic valorization of the octaves (a pro-
cess which, given its simplicity, is always within the ear's reach),
cause the meaning of frequential relationships to deviate, and pro-
hibit the imagining of a rectilinear auditive space.""

If a message of this kind is more ambiguous—and therefore

more informative—than the previous type, electronic music goes
even further in the same direction. Here sounds are fused into
"groups" within which it is impossible to hear any relationship
among the frequencies (nor does the composer expect as much,
preferring, as a rule, that we seize them in a knot, with all its ambi-
guity and pregnancy). The sounds themselves will consist of un-
usual frequencies that bear no resemblance to the more familiar
musical note and which, therefore, yank the listener away from the
auditive world he has previously been accustomed to. Here, the
field of meanings becomes denser, the message opens up to all sorts
of possible solutions, and the amount of information increases
enormously. But let us now try to take this imprecision—and this
information—beyond its outermost limit, to complicate the coex-
istence of the sounds, to thicken the plot. If we do so, we will
obtain "white noise," the undifferentiated sum of all frequencies—
a noise which, logically speaking, should give us the greatest pos-
sible amount of information, but which in fact gives us none at all.
Deprived of all indication, all direction, the listener's ear is no
longer capable even of choosing; all it can do is remain passive and
impotent in the face of the original chaos. For there is a limit be-
yond which wealth of information becomes mere noise.
 THE OPEN WORK IN THE VISUAL ARTS
9
But, of course, even noise can be a signal. Concrete music and,
in some cases, electronic music are nothing more than organiza-
tions of noise whose order has elevated them to the status of signal.
But the transmission of this kind of message poses a problem: "If
the sonic material of white noise is formless, what is the minimum
'personality' it must have to assume an identity? What is the mini-
mum of spectral form it must have to attain individuality? This is
the problem of 'coloring white noise.'" 12
Something similar also happens with figurative signals. Let us
take the example of a Byzantine mosaic, a classic form of redundant
communication that lends itself particularly well to this kind of
analysis. Every piece of the mosaic can be considered as a unit of
information: a bit. The sum of all the pieces will constitute the
entire message. But in a traditional mosaic (such as Queen Theo-
dora's Cortege in the church of San Vitale, in Ravenna), the relation-
ship between one piece and the next is far from casual; it obeys
very precise laws of probability. First is the figurative convention
whereby the work must represent a human body and a surround-
ing reality. Based on a precise model of perception, this convention
prompts our eye to connect each piece according to the outlines of
the bodies and the chromatic differences that define them. But the
pieces do not limit themselves to suggesting the outline of a body;
they insist on it by means of a highly redundant distribution and a
series of repetitions. If a black sign represents the pupil of an eye, a
series of other appropriately placed signals, representing eyebrows
and lids, will reiterate the message till the entire eye will unambig-
uously offer itself to our view. The fact that there are two eyes
constitutes yet another element of redundancy—let's not forget
that modern painting seldom needs more than one eye to suggest
the entire face. But in the Ravenna mosaic there are two eyes
because that is what the figurative convention demands—a
figurative convention which, in information theory, would
correspond to the law of probability of a given system. As a
result, most traditional mosaics are figurative messages that have
a univocal meaning and convey a limited amount of information.

Suppose we take a white sheet of paper and spill some ink on it.
The result will be a random image with absolutely no order. Let's
now fold the paper in two so that the ink blot will spread evenly on
both sides of the sheet. When we unfold the paper we will find
98 THE OPEN WORK IN THE VISUAL ARTS

before us an image that has a certain order—i.e., symmetrical rep-

etition, one of the most elementary forms of redundancy as well as
the simplest avatar of probability. Now, even though the drawing
remains fundamentally ambiguous, the eye has a few obvious
points of reference: indications of a particular direction, sugges-
tions of possible connections. The eye is still free, much freer than it
was with the traditional mosaic, and yet it is directed toward the
recognition of some forms rather than others, varied and variable
forms whose very identification involves the unconscious tenden-
cies of the viewer, while the variety of possible solutions they invite
reconfirms the freedom, the ambiguity, and the suggestive power
of the figure. And yet. as I have already mentioned, the figure con-
tains a number of interpretive directions, enough so that the psy-
chologist who proposes the test feels quite disoriented if his pa-
tient's answer falls outside the province of his predictions.

Let's now transform both the ink blot and the pieces of the mo-
saic into the gravel which, crushed and pressed by a steamroller,
becomes pavement. Whoever looks at the surface of a road can de-
tect in it the presence of innumerable elements disposed in a nearly
random fashion. There is no recognizable order in their disposi-
tion. Their configuration is extremely open and, as such, contains a
maximum amount of information. We are free to connect the dots
with as many lines as we please without feeling compelled to follow
any particular direction. This situation is very similar to that of
white noise: an excess of equiprobability does not increase the po-
tential for information but completely denies it. Or rather, this po-
tential remains at a mathematical level and does not exist at the level
of communication. The eye no longer receives any direction.

This is again evidence that the richest form of communication—

richest because most open—requires a delicate balance permitting
the merest order within the maximum disorder. This balance
marks the limit between the undifferentiated realm of utter poten-
tial and a field of possibilities.
This problematic, liminal situation is characteristic of the kind of
painting that thrives on ambiguity, indeterminacy, the full fecun-
dity of the informal, the kind of painting that wants to offer the eye
the most liberating adventure while remaining a form of commu-
nication—albeit the communication of extreme noise endowed
with barely enough intention to deserve the status of signal. Oth-
 THE OPEN W ORK IN THE VISUAL ARTS 99

erwise, the eye might as well contemplate the surface of a road or a

stained wall: there is no need to frame these unlimited sources
of information that nature and chance have so kindly put at its
disposal. Again, it must be emphasized that intention alone is
enough to give noise the value of a signal: a frame suffices to turn a
piece of sackcloth into an artifact. This intention can, of course,
assume all sorts of different forms: our present task is to consider
how persuasive they must be in order to give a direction to the
freedom of the viewer.
If! draw a square around a crack in a wall with a piece of chalk, I
automatically imply that I have chosen that crack over others and
now propose it as a particularly suggestive form—in other words,
I have turned it into an artifact, a form of communication, simply
by isolating it, by calling attention to it in a rather mechanical fash-
ion not unlike the use of quotation marks in literature. But at times
this intention may assume a much more complex form, intrinsic to
the configuration itself. The direction I insert into the figure may
retain a high degree of indeterminacy and yet steer the viewer
toward a particular field of possibilities, automatically excluding
other ones. This is what a painter does even in his most casual cre-
ation, even when he limits himself to scattering his signals across a
canvas in a rather random fashion. If, after looking at Dubuffet's
Materiologies—which are much like a road surface or other bare
terrain in their attempt to reproduce the absolute freedom and un-
limited suggestiveness of brute matter—somebody had told him
that they bore a strong resemblance to Henri IV or Joan of Arc, the
artist would probably have been so shocked that he would have
questioned the sanity of the speaker.

In a perplexed essay on tachisme entitled "A Seismographic

Art," 1 3 Herbert Read wonders whether the numerous ways in
which we can interpret blot of ink on a piece of paper have anything
to do with an aesthetic response. According to him, there is a
fundamental distinction between objects that are imaginative and
objects that merely evoke images. In the second instance, the artist
is the person who views the image, not the person who creates it.
A blot lacks the element of control, the intentional form that
organizes the vision. By refusing to use any form of control,
tachisme rejects beauty in favor of vitality.

If contemporary art merely upheld the values of vitality (as the

1 0 0 T HE O PEN W O RK I N T HE VI SUAL ART S

negation of form) over those of beauty, there would be no problem:

at this particular stage in the evolution of taste, we all could easily
make do without the latter. What concerns us here is not the aes-
thetic value of an act of vitality but rather its power to communi-
cate. Our civilization is still far from accepting the unconditional
abandonment to vital forces advocated by the Zen sage. He can sit
and blissfully contemplate the unchecked potential of the sur-
rounding world: the drifting of clouds, the shimmer of water,
cracks in the ground, sunlight on a drop of dew. And to him every-
thing is a confirmation of the endless, polymorphous triumph of
the All. But we still live in a culture in which our desire to abandon
ourselves to the free pursuit of visual and imaginative associations
must be artificially induced by means of an intentionally suggestive
construct. As if that were not enough, not only do we have to be
pushed to enjoy our freedom to enjoy, but we are also asked to
evaluate our enjoyment, and its object, at the very moment of its
occurrence. In other words, we still live in a culture dominated by
dialectics: I am supposed to judge both the work in relation to my
experience of it, and my experience of it in relation to the work. I
might even have to try to locate the reasons for my reaction to the
work in the particular ways the work has been realized—if nothing
else, in order to judge it as a means to an end, at once process and
result, the fulfillment or the frustration of certain expectations and
certain goals. For the only criterion I can use in my evaluation of
the work derives from the degree of coincidence between my ca-
pacity for aesthetic pleasure and the intentions to which the artist
has implicitly given form in his work.

Thus, even an art that upholds the values of vitality, action,

movement, brute matter, and chance rests on the dialectics between
the work itself and the "openness" of the "readings" it invites. A
work of art can be open only insofar as it remains a work; beyond a
certain boundary, it becomes mere noise.
To define this threshold is not a function of aesthetics, for only a
critical act can determine whether and to what extent the "open-
ness" of a particular work to various readings is the result of an
intentional organization of its field of possibilities. Only then can
the message be considered an act of communication and not just an
absurd dialogue between a signal that is, in fact, mere noise, and a
reception that is nothing more than solipsistic ranting.
 THE OPEN W ORK IN THE VISUAL ARTS 10I

Form and Openness

The lures of vitality are clearly denounced in an essay on Dubuffet
by Andre Pieyre de Mandiargues. He notes that in Mirobolus,
Macadam and Co. Dubuffet has pushed his art to its extreme limit,
showing his audience perpendicular views of the most basic ground
formations. All abstraction is gone, and what's left is the immediate
presence of matter in all its concreteness. We contemplate the infi-
nite in a layer of dust: "Just before the exhibition, Dubuffet had
written to me that he was afraid his `texturologies' brought art to a
very dangerous point where all difference between the object—
supposed to provoke thought and act as a screen for the viewer's
visions and meditations—and the basest and least interesting
material formation had become very subtle and uncertain. It is
hence not surprising that art lovers get scared whenever they
see art pushed to an extreme where it is nearly impossible to
distinguish what is art from what is not.""

On the other hand, if the painter is aware of a distinction, then

the viewer can either work toward the recognition of an intentional
message or abandon himself to the vital and unchecked flux of his
most unpredictable reactions. The latter is the attitude Mandiar-
gues assumes when he compares what he feels while contemplating
Dubuffet's texturologies to the emotions evoked in him by the
powerful. muddy flow of the Nile, or to the real happiness one feels
at plunging one's hands into the sand of a beach and then watching
it coolly and quickly flow through the fingers while the palms are
still soothed by the deep warmth of matter. But if this is indeed the
case, why bother with the painting, which is so much more limited
in possibilities than the real sand or the immensity of natural matter
at our disposal? Obviously because the painting organizes crude
matter, underlining its crudeness while at the same time defining it
as a field of possibilities; the painting, even before becoming a field
of actualizable choices, is already a field of actualized choices. This
is why, before launching into a hymn to vitality, the critic celebrates
the painter and what he proposes. Only after his sensibility has
been thus directed does he feel ready to move on to unchecked
associations prompted by the presence of signs which, however
free and casual, are nevertheless the products of an intention and,
therefore, the marks of a work of art.
102 THE OPEN WORK IN THE VISUAL ARTS

The critical analysis that seems to be closest to the Western con-

ception of artistic communication is the one that tries to recognize,
at the heart of the "accidental" and the "fortuitous" that arc the
substance of a work, the signs of a "craft" or "discipline" by virtue
of which, at the right moment, the artist is able to activate the
forces of chance that will turn his work into a chance domestiquie, "a
sort of torque, whose poles. when they come into contact, far from
nullifying each other, retain their potential difference." Geometry is
what finally provides Dubuffet's "texturology" with a check and a
direction, so that, in the end, the painter will still be the one "who
plays on the keyboard of evocation and reference."' Similarly,
drawing is what finally controls the freedom of Fautrier's colors by
providing them with a dialectics between the presence of a limit
and its absence, in which "the sign shores up the overflow of
matter."16

Even in the most spontaneous expressions of action painting, the

multitude of forms that assail the viewer and allow him extreme
freedom of interpretation is not like the record of an unexpected
telluric event: it is the record of a series of gestures. each of which
has left a trace with both a spatial and a temporal direction of which
the painting is the only wimess. Of course, we can retrace the sign
back and forth in every sense, without changing the fact that the
sign is a field of reversible directions which an irreversible gesture
has imposed on the canvas—a field that invites us to explore all
possible directions in search of the original (and now lost) gesture
till we finally find it and, with it, the communicative intention of
the work. This sort of painting tries to retain the freedom of nature,
but of a nature whose signs still reveal the hand of a creator, a pic-
torial nature that, like the nature of medieval metaphysics, is a con-
stant reminder of the original act of Creation. This sort of painting
is, therefore, still a form of communication, a passage from an in-
tention to a reception. And even if the reception is left open—be-
cause the intention itself was open, aiming at a plural communica-
tion—it is nevertheless the end of an act of communication which,
like every act of information, depends on the disposition and the
organization of a certain form. Understood in this sense, the "in-
formal" is a rejection of classical forms with univocal directions but
not a rejection of that form which is the fundamental condition of
communication. The example of the informal, like that of any open
 THE OPEN W ORK IN THE VISUAL ARTS 103

work, does not proclaim the death of form; rather, it proposes a

new, more flexible version of it form as a field of possibilities.
Here we realize not only that this art of chance and vitality is still
dependent on the most basic categories of communication (since it
bases its informativeness on its formativity) but that it also offers
us, along with all the connotations of formal organization, the
conditions for aesthetic appreciation. Let us take Jackson Pollock's
art as an example. The disorder of the signs, the disintegration of
the outlines, the explosion of the figures incite the viewer to create
his own network of connections. But the original gesture, fixed by
and in the sign, is in itself a direction that will eventually lead us to the
discovery of the author's intention. Of course, this is possible only
because the gesture, unlike a conventional referent, is not extra-
neous and exterior to the sign (in other words, it is not a hieroglyph
of vitality that can be serially reproduced, and which will forever
evoke the notion of "free explosion"). Gesture and sign coexist in a
particular balance, impossible to reproduce, resulting from the
fusion of inert materials and formative energy, and from a series
of connections among the various signs that allow our eyes to discern,
beyond these, the interrelationship of the original gestures (and the
accompanying intentions). Here again we confront a fusion of ele-
ments similar to the one that, in the best moments of traditional
poetry, weds sound and sense, the conventional value of the sound
and the emotion it evokes. Western culture considers this particular
fusion as an aesthetic event characteristic of art. The "reader" who,
at the very moment in which he abandons himself to the free play
of reactions that the work provokes in him, goes back to the work
to seek in it the origin of the suggestion and the virtuosity behind
the stimulus, is not only enjoying his own personal experience but
is also appreciating the value of the work itself, its aesthetic quality.
Similarly, the free play of associations, once it is recognized as orig-
inating from the disposition of the signs, becomes an integral part
of the work, one of the components that the work has fused into its
own unity and, with them, a source of the creative dynamism that
it exudes. At this point, the viewer can savor (and describe, for
that's what every reader of informal art does) the very quality of the
form, the value of a work that is open precisely because it is a work.

It becomes clear that quantitative information has led us to some-

thing much richer: aesthetic information.17
104 THE OPEN WORK IN THE VISUAL ARTS

The former type of information consists in drawing as many

suggestions as possible out of a totality of signs—that is, in charg-
ing these signs with all the personal reactions that might be
compatible with the intentions of the author. This is the value all
open works deliberately pursue. Classical art forms, in contrast,
imply it as a condition necessary to interpretation but, rather than
giving it a privileged status, prefer to keep it in the background,
within certain limits.
The latter type of information consists in referring the results
drawn from the former type back to their original organic qualities,
in seizing, behind the suggestive wealth we exploit, a conscious
organization, a formative intention, and in enjoying this new
awareness. This awareness of the project that underlies the work
will, in turn, be another inexhaustible source of pleasure and sur-
prise, since it will lead us to an ever-growing knowledge of the
personal world and cultural background of the artist.

Thus, in the dialectics between work and openness, the very per-
sistence of the work is itself a guarantee of both communication
and aesthetic pleasure. Not only are the two values intimately con-
nected, but each implies the other—which is certainly not the case
with a conventional message such as a road sign, where the act of
communication exists without any aesthetic effect and exhausts it-
self in the apprehension of the referent, without ever inducing us to
return to the sign to enjoy the effectiveness of its message in the
way it is formally expressed. "Openness." on the other hand, is the
guarantee of a particularly rich kind of pleasure that our civilization
pursues as one of its most precious values, since every aspect of our
culture invites us to conceive, feel, and thus see the world as possi-
bility.
 V

Chance and Plot:

Television and Aesthetics

Television has long been the object of so many debates and so many
theoretical reflections that some people have begun to speak of a
"televisual aesthetics."
In the context of Italian philosophical terminology, "aesthetics"
refers to the investigation of art in general, to the human act that
generates it, and to the overall characteristics of its objects. We can-
not speak of an "aesthetics of painting" or of an "aesthetics of cin-
ema," unless we refer to certain problems that, though they may be
particularly obvious in painting or in cinema, are nevertheless com-
mon to all the arts, and, as such, likely to reveal certain human
attitudes that could become the object of theoretical reflection and
contribute to a philosophical anthropology. In order to apply the
term "aesthetics" to the technical discourses, stylistic analyses, and
critical judgments of a particular art, we would have to give it a
different, more concrete meaning, as has already been done in other
countries. On the other hand, if we want to remain faithful to
traditional Italian terminology (if only for clarity's sake) it may
be preferable to speak of poetics or of a technical-stylistic
analysis—thus acknowledging the importance of such a practice as well
as its theoretical perspicuity, often far superior to that of most
philosophical "aesthetics."

In this essay, I would first of all like to examine what television, and
the structures it generates, can contribute to the field of aesthetic
reflection—whether it can reconfirm certain stances or, as a phe-
nomenon that does not fit into any of the existing categories,
broaden certain theoretical definitions.
Second, I would like to see whether there is any rapport between
106 CHANCE AND PLOT

the communicative structures of television and the "open" struc-

tures of contemporary art.

The Aesthetic Structures of Live Television

Television has been the object of numerous discussions that have
raised a variety of interesting issues, some of them undoubtedly
useful for an eventual artistic development of the medium, but
none of them quite sufficient to constitute an exciting contribution
to the field of aesthetics. In other words, they have not been able to
generate any "novelty" that might challenge existing assumptions
and demand a redefinition of principles and precepts.
Some of these discussions have dealt with the "space" of television—
determined by the dimensions of the screen and the limited depth
of field of TV cameras—and with the very particular "time" of
television, so often identifiable with real time (in live broadcasts of
events and shows, for instance), and always defined by its rela-
tionship with televisual space and the psychological conditions of
the average TV audience. A good deal of attention has also been
given to the very peculiar form of communication that binds the
TV screen to its audience, an audience that is both numerically and
qualitatively different from the audiences of other spectacles, in
that, although it involves far more people, it still allows each one of
them his privacy, a form of isolation that is in total contrast to any
idea of collectivity. These are the problems that confront TV script-
writers, set designers, producers, and directors, and are all worthy
subjects for a poetics of television.

On the other hand, philosophically speaking, there is nothing

new about the fact that even television, like any other means of
communication, has a "space" and a "time" of its own, and a par-
ticular relationship with its public. The problems that concern tele-
vision only confirm the philosophical assumption that intrinsic to
every "genre" of art is a dialogue with its matter, and the establish-
ment of a grammar and a lexicon of its own. But, in this case,
television wouldn't offer the philosopher anything new.
This conclusion could be definitive if we were concerned only
with the "artistic" (here meant in its most conventional and limited
sense) programs offered by television: plays, operas, soap operas,
concerts, comedies, films, other traditional shows. But since a
 CHANCE AND PLOT 107

broader aesthetic analysis can take into consideration all sorts of

communication to measure their artistic and aesthetic value, the
aspect of television that would seem most interesting and fruitful
to our research is also its most characteristic, unique to the me-
dium: namely, live broadcasts.
Some of the features of live broadcasts that seem most relevant
to our inquiry have already been the object of a great deal of atten-
tion. First of all, their form, so much like that of a montage—
"montage" because, as everyone knows, an event is generally
filmed by three or more TV cameras at the same time, though only
the best image, or the one supposed to be the best, goes on the air—
but a montage that is improvised and occurs simultaneously with
the event that's being filmed. Filming, editing, and broadcasting,
three phases that in cinema remain perfectly separate and distinct,
are here fused into one—a fact which, as I have already mentioned,
certainly warrants the identification of real time with televisual
time, since no form of narration can condense the autonomous du-
ration of the represented event.

Even these few preliminary observations are enough to suggest a

whole series of artistic, technical, and psychological problems at
the level of both production and reception—one of which is the
introduction, into the realm of artistic production, of a dynamics
of reflexes that until the advent of television was believed to pertain
only to some modern experiences of locomotion and to some in-
dustrial activities. But something else brings this "immediate" act
of communication even closer to an artistic event.
No live broadcast of a particular event is ever the mirror image
of that event: in fact, it is always (even though, on occasion, barely
so) an interpretation of it. In order to film a particular event, the
TV director will decide where to locate the three or more cameras
so as to have three or more complementary points of view, whether
or not all three cameras are concerned with the same field of vision
(such as an opera singer) or with different ones (such as three differ-
ent points along a race-track). Obviously, the location of TV cam-
eras is always determined by technical questions, but not so much
as to exclude, at least in a preliminary phase, the possibility of a
choice.

As soon as the event begins, the director receives the three im-
ages filmed by the three cameras on three separate screens. Prior to
108 CHANCE AND PLOT

this, he has presumably instructed the cameramen as to what kind

of image they should try to obtain from their respective fields of
vision (what angle to take, what lens to use, what depth to choose,
and so on). At this point, the director must choose which image to
broadcast and when, in order to provide a coherent continuum of
images, a real narrative sequence. For his choices inevitably turn
into ' a composition, a narration, a discursive unification of the im-
ages that he has analytically selected from a much vaster set of co-
existing and intersecting events.
It is true that most live broadcasts today concern events that do
not allow much room for interpretation: the focus of a football
game must be the ball. But even here, every technical choice inevi-
tably entails a particular bias: a camera that tends to focus on the
particular contributions of individual players is telling us some-
thing different from the one that prefers to stress teamwork. On
the other hand, certain events are particularly apt to be interpreted
and turned into narrative. In 1956, for instance, during the broad-
cast of a discussion between two economists, the screen insisted on
showing the weaker interlocutor nervously twisting his handker-
chief around his fingers while the voice of the stronger one boomed
on over his bowed head. Clearly, the director of the program was
more involved with the emotional aspect of the debate than with its
economic value.

The famous wedding of Grace Kelly and Prince Rainier of Mon-

aco is an even better example. It could have been approached from a
number of possible angles: as a political event, a diplomatic meet-
ing. a Hollywood parade, an operetta, a Regency romance. Pre-
dictably, the broadcast chose the last: it stressed the romantic aspect
of the affair, clearly favoring flash over depth. During the military
parade, at the moment when the purely decorative American con-
tingent was intoning some military anthem, the camera remained
focused on Prince Rainier, who, having soiled his pants by leaning
against the parapet of the balcony, had bent to dust them off with-
out, for all that, taking his smiling eyes off his betrothed. Maybe
any TV director would have done the same (isn't this the sort of
thing that's best known as a "scoop"?). Whatever the case, this ini-
tial choice certainly colored the rest of the broadcast. If, at the mo-
ment in question, instead of focusing on Rainier the camera had
focused on the Americans in full uniform, then, two days later,
 CHANCE AND PLOT 109

during the religious ceremony, it might have focused on the offici-

ating priest rather than on the face of the princess, as it did.
Obviously, to give a certain unity to his story, the director had
decided to maintain the same tone frame after frame, chapter after
chapter, since the premises he had established two days earlier were
still conditioning his narrative. By so doing, he was probably
trying to satisfy the presumed taste of his audience, but in fact he
was also, though maybe unconsciously, determining it. Despite a
number of technical and sociological restrictions, he had found
enough room to move autonomously and to tell his own story.
A narrative that evolves according to a rudimentary principle of
coherence, and whose realization takes place at the same time as its
conception—isn't this what we would call an impromptu story? Im-
provisation: here is an aspect of television that could be of interest
to aesthetics. The songs of the bards and the representations of the
Commedia dell'Arte have already familiarized us with a similar
technique; both forms availed themselves of improvisation but
with much greater creative autonomy, far fewer external restric-
tions, and absolutely no referential obligation toward an ongoing
reality. Today we find an even more extreme expression of the same
phenomenon in those jazz performances known as jam sessions,
where the various members of a group choose a theme which they
then proceed to develop freely, according to the whims of each,
relying on sheer improvisation as well as on a certain congeniality.
The result is a "creation" that is at once collective, simultaneous,
and extemporaneous, yet (at its best) perfectly organic.

This should in itself be enough to make us reconsider certain

aesthetic concepts, or at least to lend them greater flexibility, in
particular those concerning the productive process and the person-
ality of the author, the distinction between process and result, and
the relationship between a finished work and its antecedents (or,
more broadly, what led to it). In the case of jazz, for instance, the
antecedents of a jam session are a certain familiarity with the other
players and their work, and the frequent recourse to traditional
tricks, such as the "riff" or other melodic-harmonic formulas bor-
rowed from a common repertory. Of course, all these "anteced-
ents" somewhat limit the creative freedom of the players, just as
they confirm the theory that certain structural premises play a de-
termining role in the development of an artwork. Translated into
110 CHANCE AND PLOT

melodic facts, these premises demand certain developments which

the players can immediately predict and realize as if by common
accord, since they depend on questions of language and musical
rhetoric that condition and surround all invention.'
The same kinds of problems are also present in live TV broad-
casts. Here, as well,
I. process and result are practically indistinguishable—even
though. in fact, the process involves three or more simultaneous
images. out of which, at the last moment, only one emerges as the
result;
2. the work and its antecedents coincide—even though the cam-
eras are positioned in advance;
3. invention is not limited by a repertory but rather by external
factors. Which is to say that, all in all, the autonomy of the author
is considerably reduced, as is the artistic potential of the medium.

Once again, this could well be a definitive conclusion if we chose to

see as a limit the fact that a TV narrative represents autonomous
events which, though they can be approached from different
angles, have a logic of their own that demands to be respected. But
we needn't see this condition as a limit; in fact, we can easily see it
as the only real artistic possibility of live TV, for reasons that can be
traced all the way back to Aristotle.

Speaking of the "unity of plot," Aristotle notes that "many

things, countless things indeed, may happen to one man, and some
of them may not contribute to any kind of unity; and similarly he
may carry out many actions from which no single unified action
will emerge." 2 Likewise, within a certain field of events, there can
be some that, although they have absolutely no connection with
one another, intersect and overlap. creating a number of situations
that will evolve in different directions. Or a certain group of facts,
which, considered from a particular angle, seem to evolve toward a
certain resolution. may, when considered from a different angle,
proceed in a completely new direction. Obviously, all the events
that take place within the same field needn't be in close contact with
one another to justify their presence: their presence is justified by
the very fact that they occur within the same field. On the other
hand, this does not change the fact that we need to look at them
from a unifying perspective, so much so that generally we tend to
 CHANCE AND PLOT III

favor those that seem to fit that perspective over those that don't. In
other words, we need to group them in a specific form. In yet other
words, we need to unify them into experiences.
I am using the term "experience" here because it allows us to
refer back to Dewey's definition, which seems to be particularly
relevant to the present argument: "We have an experience when the
material experienced runs its course to fulfillment. Then and then
only is it integrated within and demarcated in the general stream of
experience from other experiences . . . In an experience, flow is
from something to something."3 According to this definition, only
those actions that have been brought to their preestablished conclu-
sion, such as a job well done or a completed game, can be consid-
ered experiences.

When we look back on our days, we often distinguish complete

experiences from those that have been merely sketched or have re-
mained incomplete. Thus, it may often happen that we discard as
useless experiences that are perfectly complete but have so little rel-
evance to our most immediate concerns that we haven't even no-
ticed they took place. Similarly, within a field of events, we inevi-
tably focus on the ones that seem most relevant to the interests,
concerns, and emotions of the present moment.'
Clearly, what we find most interesting in Dewey's definition of
experience is not so much the organic nature of the process (the
interaction between the subject and its surroundings) as its formal
aspect: the fact that he sees it as an accomplishment, a fulfillment.
And what is even more interesting in this whole question is the
attitude of the observer, who prefers to guess and represent the
experiences of others rather than living his own. The observer pro-
duces imitations (in the Aristotelian sense of mimesis) of experiences,
thereby enjoying his own experience of interpretation and mimesis.
These imitations of experiences can be considered as having an
aesthetic value, since they are at once interpretations and creations—
choices and compositions—even though the events themselves may
seem to require such choices and such compositions.
The larger the field of events among which we deliberately set
out to identify and select experiences, the greater their aesthetic
value. This process is the search for, and the establishment of, a
coherence, a unity, an order in the midst of chaotic diversity—the
search for a unified whole such that "its various incidents must be
112 CHANCE AND PLOT

so arranged that if any of them is differently placed or taken away

the effect of wholeness will be seriously disrupted."' Which brings
us back to Aristotle and the realization that this effort to distinguish
and reproduce experiences is precisely what he calls poetry.
History is the exposition not of a single action but "of a single
period, and of everything that happened to one or more persons
during this period, however unrelated the various events may have
been."6 To Aristotle, history is like a panoramic photo of a whole
field of events, whereas poetry is the selection of just a few events
out of the many. It involves the identification of a coherent experi-
ence, of the genetic relationship that binds different facts together;
in other words, poetry organizes according to a perspective of
value.'
All these observations should allow us to recognize the artistic
aspects of live broadcasts, and even sec an aesthetic potential in their
attempts to isolate experience in as satisfactory a fashion as possible
and to organize facts according to a perspective of value.
Consider, for example, a fire. The event itself consists of a num-
ber of elements that can be grouped according to different narrative
perspectives: the devouring fury of the flames, the intrepid firemen,
the bereaved families, the awestruck bystanders, the elusive arson-
ist, suspected villain of the piece. It is up to the camera to decide
what story to tell, what "reality" to offer its viewers, for every
representation of reality entails a choice and a judgment. Live TV
broadcasts can come very close to the poetics of cinema verite.

The artistic aspects of the televisual phenomenon, with all that they
entail, would be fairly easy to recognize if it weren't for the condi-
tions of improvisation, characteristic of live TV, that somewhat
complicate the issue. Dewey, speaking of the experience of logical
thought (though his example can actually be applied to all sorts of
experiences), notes that "in fact in an experience of thinking, prem-
ises emerge only as a conclusion becomes manifest." 8 In other
words, the predicative activity is not a mere syllogistical deduction,
but rather a relentless effort to achieve a conclusion that—alone-
will justify its initial motivation.' Thus, both the "before" and the
"after" of an experience become apparent only after a prolonged
processing of all the data in our possession—data which, of course,
already include some purely chronological "befores" and "afters,"
 CHANCE AND PLOT 113

but not the essential ones, the ones that will still be there once the
process of predication is over.
A TV director faces the difficult task of having to identify the
logical phases of an experience at the very moment when these are
still merely chronological. He can isolate a logical thread out of an
ensemble of events but, unlike even the most "realist" of artists,
who can avail himself of both an a priori and an a posteriori stance
vis-a-vis his text, he can neither plan nor revise. In other words, he
must stick to his "plot" while it is still unfolding among many
other plots. By having the cameras follow a particular point of
view, the TV director must essentially invent an event that is still
happening, and invent it so that it is the same as the one that is
taking place. In other words, he must both guess and predict the
time and space of the next phase of his plot. As a result, his artistic
activity is fairly limited and yet, from the viewpoint of production,
very new, for it must be based on a particular sympathy with the
event, an intuition and hypersensitivity (more commonly known
as flair) that would allow him to grow with the event, to happen with
the event. Or, at least, to distinguish the event immediately and
highlight it before it has passed. '°

Thus, the development of his narrative is an effect partly of

art and partly of nature. The result will be a curious mixture of
spontaneity and artifice, in which artifice defines and chooses the
spontaneity, and spontaneity determines the artifice both in its
conception and its realization. Other arts, such as gardening and
hydraulics, have already provided examples of an artifice that
determines both the present movements and the future effects of
natural forces, and involves them in the organic structure of the
work. But with live TV, natural events do not inscribe themselves
in any formal scheme that has already foreseen them; rather, they
require that such a scheme be developed along with them,
simultaneously, at once determining them and determined by
them. Even in instances where his work demands the least artistic
commitment, a TV director is involved in a creative experience
whose very peculiarity is in itself an artistic phenomenon of great
interest. Similarly, the aesthetic value of his product, however
rough and ephemeral, opens up a number of stimulating
perspectives for a phenomenological study of improvisation.
114 CHANCE AND PLOT

Freedom of Events and Determinism of Habit

With the above descriptive analysis of the psychological and formal
structures that characterize the phenomenon of live TV, we can
now speculate about the future of the medium, and about the artis-
tic possibilities that this kind of televisual narrative could have be-
yond its normal uses. Similarly, we can explore the obvious anal-
ogy between this kind of creative process, which avails itself of the
contributions of chance and the autonomous decisions of an inter-
preter (the director that follows, albeit with a certain amount of
freedom, the theme "what-is-happening-here-now"), and that phe-
nomenon typical of contemporary art which in earlier chapters I
defined as the "open work."
Clarifying the second issue may well clarify the first. Live TV
certainly establishes a relationship between life, in the most amor-
phous openness of its myriad possibilities, and plot, the story the
director concocts by organizing along a univocal and unidirectional
thread, even though on the spur of the moment, the events he has
chosen chronologically.
I have already dwelt on the importance of the narrative montage,
and have tried to define its structure with the help of Aristotelian
poetics, the poetics of plot par excellence which enables one to de-
scribe the traditional structures of both the play and the novel, or,
at least of the novel that is conventionally recognized as "well con-
structed.""
But the notion of plot is only one element in Aristotle's poetics.
Modern criticism has clearly shown that plot is merely an exterior
arrangement of facts whose function is that of expressing the
deeper sense of the tragic (and narrative) fact: the action.12

Oedipus investigates the causes of the plague and, upon discov-

ering that he has murdered his father and married his mother,
blinds himself: this is the plot of Oedipus Rex. But the tragic action
lies at a yet deeper level, where the complex relationship between
deed and guilt unfolds according to immutable laws, steeped in
existential anguish. The plot is absolutely univocal, but the action
is fraught with ambiguity, open to a thousand possible interpreta-
tions. Similarly, the plot of Hamlet can be exhaustively and cor-
rectly described by any high school student, but its action has been
 CHANCE AND PLOT IIS

and continues to be responsible for rivers of ink, because it is

unitary but not univocal.
The contemporary novel has long tried to dissolve the plot (here
understood as a sequence of univocal connections necessary to the
final denouement), to construct pseudo-adventures based on
"stupid" and inessential facts. Everything that happens to
Leopold Bloom, Mrs. Dalloway, and Robbe-Grillet's
characters is both "stupid" and inessential. And yet, looked at
from a different narrative standpoint, all their experiences appear
quite essential to the expression of the action, to the psychological,
symbolic, or allegorical development that implies a certain vision
of the world. This vision, this implicit discourse that can be
understood in a number of ways and that results in a variety of
different and complementary solutions, is what we call the
"openness" of a narrative work: the rejection of a plot signifies
recognition that the world is a web of possibilities and that the
work of art must reproduce this physiognomy.

Whereas theater and the novel have long been progressing in this
direction (I am thinking of works such as those by lonesco, Beck-
ett, and Adamov, and The Connection, by Gelber), cinema, another
art based on plot, has been shying away from it. Its reluctance to
follow this trend was probably determined by various factors, pri-
marily its social role. While other arts were experimenting with
"open" structures, cinema felt obliged to keep in touch with the
broader public and provide it with the traditional dramas our
culture legitimately demands. At this point I would like to add,
parenthetically, that it would be wrong to believe that a poetics of
the open work is the only possible contemporary poetics; I do
not mean even to imply this. For, in fact, the open work is only
one expression, probably the most interesting, of a culture
whose innumerable demands can be satisfied in many different
ways—for instance, by using traditional structures in a more
modern fashion. A movie as fundamentally Aristotelian as
Stagecoach is a perfectly valid example of contemporary narrative.

And yet there have been a few movies that have definitely broken
away from the traditional structures of plot to depict a series
of events totally devoid of conventional dramatic connections—
stories in which nothing happens, or, rather, where things happen
not by narrative necessity but, at least in appearance, by chance. I am
I 16 CHANCE AND PLOT

thinking particularly of movies such as L'Avventura and La Norte,

both by Antonioni.
The importance of these movies resides not only in the fact that
they were both experimental works, but also in the fact that they
were both accepted by the public—with a great deal of criticism
and vituperation, yet nevertheless accepted as debatable but pos-
sible visions of the world. It can hardly be a coincidence that this
new narrative mode was offered to a public that had already be-
come used to the new logic of live TV—that is. to a kind of narra-
tion which, despite an appearance of causality and coherence, relies
primarily on the mere sequence of events, and in which the narra-
tive, even though it might have a thread, is constantly spilling be-
yond its margins, into the inessential, the tangential, the gloss,
where for a very long time nothing may happen, and the camera
remains focused on the curve of a road waiting for the sudden ap-
pearance of the first runner, or, weary, wanders to the facades of the
surrounding houses or the expectant faces of the spectators, for no
other reason than that this is the way things go, and there is nothing
else to do but wait.

L'Avventura often lapses into the long, blank spells of live TV; as
do the night revels in La None, or the heroine's interminable walk
amid boys setting off fireworks.
All this seems to suggest that, indeed, live TV may well deserve
to be included—both as a source and as a contemporary phenome-
non—in any study concerning the openness of narrative structures
and the possibility of reproducing life in all its multiplicity, in its
casual unfolding beside and beyond any preestablished plot.

At this point, however, we must avoid a possible misunderstand-

ing: life in its immediacy is not "openness" but chance. In order to
turn this chance into a cluster of possibilities, it is first necessary to
provide it with some organization. In other words, it is necessary
to choose the elements of a constellation among which we will
then—and only then—draw a network of connections.
The openness of L'Avventura is the result of a montage that has
deliberately replaced pure chance with "willed" chance. If it lacks a
plot it is because the director wanted to provoke a feeling of suspen-
sion, of indeterminateness, in his audience—because he wanted to
frustrate their "romantic" expectations and plunge them into a fic-
 CHANCE AND PLOT 117

Lion (in itself already a filtered life) that would force them to find
their way amid all sorts of intellectual and moral dilemmas. In other
words, openness presumes the lasting and accurate organization of
afield of stimuli.
Of course, it is quite possible that a live broadcast may be able to
seize, out of a variety of facts, the very ones that lend themselves to
an open organization. But at this point two essential factors come
into play: the nature of the medium and its social purpose—in other
words, its syntax and its audience. It is precisely because of the
chance nature of its material that, in order to keep some control,
live TV resorts to the most traditional and dependable forms of
organization, the most Aristotelian ones, determined by the laws
of causality and necessity which, in the end, are none other than the
laws of verisimilitude.

At one particular point in L'Avventura, Antonioni creates a tense

situation: on a scorching hot afternoon, a man overturns an ink-
stand onto a freshly finished drawing by a young architect. The
tension demands to be resolved. A similar situation, in a western,
would culminate in a rousing fight that would psychologically jus-
tify both the offender and the offended, and motivate their actions.
But in L'Avventura nothing happens; the tension is constantly on
the point of being resolved by a fight, which, however, never oc-
curs, for both deeds and emotions are eventually absorbed into the
physical and psychological weariness that dominates the entire sit-
uation. Such a radical indeterminateness can result only from a "de-
cantation" of the dramatic action. The violation of the most natural
(i.e., plausible) expectations is here so deliberate and intentional
that it must be the fruit of very rigorous calculation: if everything
seems so casual, it is precisely because nothing is. This effect would
be impossible to achieve during the live broadcast of a baseball
game, where all the tensions and crises accumulated in the course
of one or more innings have to be resolved in the temporary finality
of a home run, or an RBI, whatever the case may be (and, failing
this, a near home run, with the ball landing on the wrong side of
the foul line, causing the audience to go wild with frustration).
Even admitting that all this is imposed by the journalistic function
of the broadcast, which obviously cannot fail to report all the es-
sential aspects of the game, once the home run has occurred, the
director could choose between focusing the cameras on the deliri-
118 CHANCE AND PLOT

ous crowd—the appropriate anticlimax, the normal relinquish-

ment of all control after a tense situation—or polemically present-
ing random scenes on a nearby street (a bum sleeping in a doorway, a
cat rummaging through a garbage can, a strutting pigeon) or any
other image not even remotely connected to the events of the game.
In other words, the director has the choice of confining his cameras
to a rigorous presentation of the game. a limited interpretation
with a mildly moral or documentary import, or of escaping all in-
terpretation by means of a passive expression of nihilism, which,
intelligently carried out, could produce an effect similar to that of
the absolutely objective descriptions of the nouveau roman.
This is what the director could do if his broadcasts were only
apparently live and actually the result of a long elaboration, the
realization of a new vision of the world rebelling against that in-
stinctive mechanism that makes us connect events according to the
laws of verisimilitude. Let's not forget that according to Aristotle,
poetic verisimilitude is determined by rhetorical verisimilitude; that
is, it is not only logical but also natural that what happens in a plot
is also what all of us would expect to happen in real life, what,
according to the conventions of the form, we would think should
happen given certain premises. The director is generally more than
ready to accept, as the normal conclusion of his artistic discourse,
what his audience would commonsensically see as the normal cul-
mination of a sequence of real events.

Live TV broadcasts are determined, in their unfolding, by the ex-

pectations and demands of their public, a public that not only wants
to know what is happening in the world but also expects to hear or
see it in the shape of a well-constructed novel, since this is the way
it chooses to perceive "real" life—stripped of all chance elements
and reconstructed as plot.'3 We shouldn't forget that. after all, the
traditional narrative plot corresponds to the habitual, mechanical,
yet reasonable and functional way in which we are used to perceiv-
ing the events of the world, attributing to them a univocal mean-
ing. The experimental novel, instead, wants to demystify the habit-
ual associations on which we base our interpretations of life, not so
as to present us with the image of a nonlife but rather to help us
experience life in a new way, besides and beyond all rigid conven-
tions. But this involves a cultural decision, a "phenomenological"
 CHANCE AND PLOT 119

stance, the will to bracket assumptions—a will that the average TV

viewer, who watches television in order to gather some
information and to find out (quite legitimately) how it will all end,
does not have.
Which does not mean that, in real life, toward the end of a real
baseball game, at the very moment in which a tie has to be resolved
in favor of one or the other team, the overwrought spectators won't
suddenly realize the vanity of it all and lapse into the most unlikely
behavior, such as falling asleep, leaving the field, starting a fight
with their neighbor, and so on. If this were to happen, and the TV
director were to film it, he would produce an admirably realistic
nonstory that would suddenly open up the currently held notion of
verisimilitude. But until then, such a story will continue to be con-
sidered unlikely, whereas its opposite—the delirious response of
the hopeful fans—will be considered likely, normal, the realistic
climax of a realistic story. The public will demand it, and the TV
director will feel compelled to give it to them.

But aside from these restrictions, which mostly have to do with the
functional relationship between television as a news medium and a
public that demands a particular product, there is also, as I have
already suggested, another kind of restriction, a syntactic one, de-
termined by the very nature of the production process and the sys-
tem of psychological reflexes of the director.
Life, by virtue of the element of chance, is already dispersed
enough to disorient the director who tries to interpret it narratively.
He is constantly in danger of losing the thread and of becoming a
mere photographer of the unrelated and the uniform—not of that
which is intentionally unrelated but of that which is factually acci-
dental, alien. In order to avoid this sort of dispersion, he must
constantly impose some organization on the available data. And
he must do it there and then, without preparation and in the
shortest possible time.

Obviously, given the limited amount of time at his disposal, he

will tend to rely on the psychologically most immediate and easiest
way of connecting two disparate events—that is, the way dictated
by habit and supported by public opinion. To bring two events
together by means of an unusual connection demands critical
reflection, and implies an ideological choice as well as a cultural deci-
120 CHANCE AND PLOT

sion. Of course, things would be quite different if we were more

used to looking at the world in an unusual fashion, instinctively
aiming at the unrelated, or the oddly related, or, to put it in musical
terms, at serial rather than tonal connections.
This education of one's sensibility can be acquired only after a
long assimilation of new narrative techniques in which few if any
TV directors have had the leisure to indulge, nor does the current
organization of our culture demand it of them.
On the other hand, one should also consider the fact that in a
sudden confrontation with a vital situation, even a writer who is
perfectly familiar with new narrative techniques might resort to
more elementary forms of communication based on both habit and
a collective notion of causality, since, for the time being, these are
still the common points of reference in our daily life.

In the summer of 1961, Robbe-Grillet was involved in an airplane

accident from which he escaped unharmed. He was immediately
interviewed by a group of journalists, among them a reporter from
L'Express, who, in a very amusing article, noted how Robbe-
Grillet's intensely emotional account of the event had unfolded ac-
cording to the most traditional, indeed the most Aristotelian, not
to say Balzacian, narrative principles: not only did it have a begin-
ning. a middle, and an end, but it was also charged with suspense
and extremely subjective. The journalist felt that Robbe-Grillet
should have narrated the event in the same objective, impersonal.
flat, nonnarrative style he used in his novels. The fact that he did
not, the reporter facetiously concluded, proved that he was an
impostor and that he did not deserve to occupy the place of patri-
arch of the new narrative techniques. The article was amusing and
highly ironic; on the other hand, had it been written in dead ear-
nest, and had the accusation of insincerity been sincere (in suspect-
ing Robbe-Grillet of having, at a crucial moment, forsaken his vi-
sion of the world to assume the one he had always countered), the
novelist would have been the victim of a very serious misunder-
standing. Nobody, in fact, would expect a scholar of non-Euclid-
ean geometry to use Riemann's geometry to measure his room so
that he could build a wardrobe for it; or a supporter of the theory
of relativity to adjust his watch according to Lorentz's transforma-
tions, after getting the time from the first motorist who happens to
zoom by. New parameters can provide us with tools that are per-
I CHANCE AND PLOT 121

fectly suited to experimental situations (whether in a lab or in the

pages of a novel) but are not functional in everyday life. Which, of
course, should not be taken to mean that they are not valid but that,
on a daily basis (at least for the time being), more traditional pa-
rameters with a wider diffusion might be more effective.
The interpretation of something that is happening to us now and
to which we must immediately respond—or that we must imme-
diately describe televisually—may well be one of those cases in
which the more conventional response is also the most effective.

This is the situation of televisual language in a particular phase of

its development, and in a particular cultural context which de-
mands that it fulfill a particular function vis-a-vis a particular
public. On the other hand, given different historical circumstances,
live TV could well become some sort of initiation into a freer
exercise of one's sensibility and other enriching associative
experiences; in other words, it could be a big step toward another
psychological and cultural dimension. For the time being,
however, a description of the aesthetic structures of live TV
broadcasts must keep in mind the reality of the phenomenon and
look at the medium and at its laws in relation to a particular
audience. Today, a TV commentary resembling L'Avventura would
probably still be considered a very bad broadcast, and its
cultural reference would appear merely ironic.

For all its contemporariness, the poetics of the open work is not
yet suited to every form of artistic communication. The structure
with a "plot" in the most Aristotelian sense of the term, is still the
most widespread, even at the highest levels (for, after all, aesthetic
value doesn't necessarily have anything to do with the novelty of a
technique—even though the latter is frequently the symptom of an
originality of both thought and method on which art often thrives).
As for live TV, as long as it responds to this deep need for a plot
that all people feel—a need that will always find satisfaction in
some form or other, whether old or new—it will have to be judged
according to the demands it satisfies and the structures it uses to
satisfy them.

This, of course, does not mean that live TV is doomed to remain

a closed form. Not at all, for it already has numerous possibilities
for opening its discourse and launching into an exploration of the
122 CHANCE AND PLOT

profound indeterminacy of daily events. All it has to do is enrich

the main event, filmed according to all the laws of verisimilitude,
with a variety of marginal annotations, with rapid inquiries into
the surrounding reality, with all sorts of images unrelated to the
primary action but relevant precisely because of their
unrelatedness, given the new perspectives, the new directions, and the
new possibilities they propose for the same set of events.

Live TV might then have a rather interesting pedagogical effect:

it could give the viewer the feeling, however vague, that life—that
even he himself—is not confined to the story he so eagerly follows.
These digressive annotations would then jolt the viewer out of the
hypnotic spell woven by the plot, and, by distancing him from it,
would force him to judge, or at least to question, the persuasiveness
of what he sees on the screen.
 VI

Form as Social Commitment

A famous columnist who's always keenly aware of what is "in" and

what is "out" recently warned her readers to beware of the word
"alienation," by now quite outdated and vulgarized, good only for
readers of best-sellers or for some contemporary Bouvards and Pe-
cuchets. Of course, philosophers ought not to care whether the
technical terms they use are "in" or "out"; on the other hand, why
a given word should suddenly become terribly trendy and then,
quite as suddenly, lapse into disuse is certainly part of their con-
cerns. Why did the term "alienation" become so popular at the
beginning of the 196os, so long after its first appearance? Might one
say that the way in which it has been used and abused is in itself one
of the most egregious yet unrecognized instances of alienation in
the history of our civilization?

First of all, let's look at the term's origins and correct usage. Its
meaning changes depending on whether it is followed by the prep-
osition "from" (as is generally the case in English) or the preposi-
tion "in" or "to." Philosophical tradition prefers the latter usage as
the more correct translation of the German word Entfremdung,
which implies renouncing oneself for the sake of something else,
abandoning oneself to some extraneous power, becoming "other"
in something outside oneself, therefore ceasing to be an agent in
order to be acted upon. "Alienation from," in the sense of "es-
trangement from" something, corresponds instead to the German
Verfremdung and means something quite different.
In its daily use, however, the term has acquired yet another
meaning which implies that the something that is acting upon us,
and on which we depend, is something totally extraneous to us, a
hostile power that has nothing to do with us, an evil will that has
subjugated us despite all our efforts and that someday we may be
124 FORM AS SOCIAL COMMITMENT

able to destroy, or at least reject, since we are ourselves and it is an

"other," substantially different from what we are.
Of course, everyone is free to build a personal myth in which the
word "alienation" has this particular meaning. But this is certainly
not the meaning it had either for Hegel or for Marx. According to
Hegel, man alienates himself by objectivizing himself in the aim of
his work or his actions. In other words, he alienates himself in the
world of things and of social relationships because he has con-
structed it according to the laws of subsistence and development
that he himself must adjust to and respect. Marx, on the other
hand, reproached Hegel for not making a clear distinction between
objectification (Entausserung) and alienation (Entfremdung). In the
first case, man turns himself into a thing; he expresses himself in
the world through his creations, thus constructing the world to
which he then commits himself. But when the mechanism of this
world begins to get the upper hand—when man suddenly becomes
unable to recognize it as his own creation, unable to use for his own
purposes the things he has produced, and instead ends up serving
their purposes (which he might identify with the purposes of other
men)—then he finds himself alienated; it is his creations that hence-
forth tell him what to do, what to feel, and what to become. The
stronger the alienation, the deeper man's belief that he is still in
control (whereas, in fact, he is being controlled) and that the situa-
tion in which he lives is the best of all possible worlds.

For Marx, objectification is a substantially positive and indis-

pensable process, whereas alienation is a historically engendered
situation, a situation which, therefore, can find a historical solu-
tion—in communism.

In other words, according to Marx, Hegel's problem lies in his

having reduced the question of alienation to a process of the mind:
consciousness alienates itself in its object and only upon recogniz-
ing itself in the object discovers its own effectuality. But this knowl-
edge automatically entails the negation of the object, for the
moment consciousness recognizes the object, it gets rid of its alien-
ation by negating the object itself. "Objectivity as such," Marx says
of Hegel, "is considered to be an alien condition not fitting man's
nature and self-consciousness. Thus, the reappropriation of the ob-
j ective essence of man, which was produced as something alien and
determined by alienation, not only implies the transcendence of
 FORM AS SOCIAL COMMITMENT 125

alienation, but also of objectivity. This means that man is regarded

as a non-objective, spiritual being . . . The appropriation of the
alienated objective essence or the supersession of objectivity re-
garded as alienation ... means for Hegel at the same time, or even
principally, the supersession of objectivity, since what offends self-
consciousness in alienation is not the determinate character of the
object but its objective character."'
So the consciousness that constitutes itself as self-consciousness
not only would eliminate its state of alienation to the object, but, in
its furious desire for the absolute, would also kill the object by tak-
ing it back within itself. It is not surprising that Marx, interpreting
Hegel in this fashion, had to react by asserting that the object
created by human activity exists just as much as the reality of nature,
technology, and society. Hegel's achievement was to define the
range and function of human labor; the object of this labor could
not be denied. however self-aware one might become and however
conscious of the freedom one must acquire in relation to this ob-
ject. Work must be seen not as an activity of the spirit (so that the
opposition between consciousness and the object of its knowledge
may be resolved in an ideal play of assertions and negations) but
rather as the externalization of the powers of man, who must now
deal concretely with what he has created. If man wants to "resume
his own alienated essence into himself," he cannot suppress the ob-
ject (through a spiritual dialectic); rather, he will have to act practi-
cally in order to suppress alienation—that is, in order to change the
conditions that have brought about this painful and scandalous
separation between himself and the object he has created.

The nature of this separation is both social and economic: the

capitalistic mode of production allows for the fact that man's work
may concretize itself in an object that is fundamentally independent
from its producer, so that the more objects the producer produces,
the more depleted he becomes. The situation can be summed up as
follows: the worker depends on the things he produces; then he
inevitably falls under the dominion of the money that represents
them; after this, the more he goes on producing the more he
becomes like the merchandise he produces. In other words, "he is
no longer the product of his own work; so the larger this product,
the lesser he will be."
Solution: a system of collective production in which the worker
126 FORM AS SOCIAL COMMITMENT

is no longer working for others but working for himself and his
own kin, and thus feels that what he makes is his own product and
that he is one with it.
But then, how could Hegel have so easily confused objectifica-
tion and alienation, as Marx says he did?
From the vantage point of a later historical and industrial reality,
we can now reconsider the whole question of alienation in a differ-
ent light. Hegel did not make any distinction between the two
forms of alienation because, in fact, the moment man objectifies
himself in the works he has created, and in the nature he has modi-
fied, he produces an inevitable tension. The two poles of such a
tension are, on the one hand, his domination of the object, and, on
the other, his total dissolution in the object, his total surrender to it.
This is a dialectic balance that is based on a constant struggle
between the negation of what is asserted and the assertion of what is
denied. Thus, alienation would seem to be an integral part of
every relationship one establishes with others and with things,
whether this be in love, in society. or within an industrial struc-
ture.' The question of alienation would then become (to put it in
Hegelian terms, at least metaphorically) "the question of a human self-
consciousness, which, unable to conceive of itself as a separate 'cogito,'
can find itself only in the world that it itself constructs, and in the
other Ts it recognizes, and, at times, misconstrues. But, this way of
finding oneself in the other, this objectification, is always more or
less a form of alienation, at once a loss of oneself and a recovery of
oneself."' Obviously, if the lesson of Hegel sounds much more
concrete today than it did to Marx it is because our culture has had
the advantage of rereading him through Marx.

At this point, however, it would be somewhat awkward if, after

rereading Hegel through Marx, we were to skip Marx and return to
Hegel in order to say that since alienation is inevitably a funda-
mental characteristic of one's relationship with objects and nature, it
would be useless to try to eliminate it. Just as it would be awk-
ward to accept alienation as an "existential situation," since we
know how ambiguous such an expression can be in the light of a
negative existentialism, according to which any attempt to over-
come the "structure of existence" would simply throw us back
onto it.
Our argument should instead proceed in a different direction.
 FORM AS SOCIAL COMMITMENT 127

The kind of alienation Marx speaks of is, on the one hand, the same
as that which is studied by political economy, namely that which
derives from the use that a society based on private property makes
of the objects produced by a worker. (Because he produces for
others, he makes himself ugly by producing beauty and
mechanizes himself by producing machines.) On the other hand,
it is the sort of alienation that is intrinsic to the very process of
production. This second kind of alienation is fostered by the worker,
who fails to see his work as an end in itself and instead considers
it as a means of survival in which he fails to recognize himself
(since neither the product nor the work belongs to him).
Since these two types of alienation are necessary for the survival
of a particular society, it is conceivable, following a Marxist line of
reasoning, that a radical modification of the system of relationships
on which that society is based would eliminate alienation.
On the other hand, even though a modification of society may
liberate man from this sort of subjection (and give him back the
object he produces as well as the productive work he has
accomplished both for himself and the collectivity), the constant
tension characteristic of his alienation "in" the object would remain
(this is where Hegel contributes to a greater understanding of
the problem), since the object the worker has produced is
constantly threatening to control him. This sort of alienation
could indeed be perceived as an existential structure or, if we prefer, as
the problem that confronts every subject who, having produced an
object, turns to it with the intent either to use it or, simply, to
consider it. My remarks here will concentrate on this
particular kind of alienation—the one that follows every act of
objectification—since I believe that this problem has its own
characteristics and that it is part of the relationship between man
and the world that surrounds him. Of course, a Marxist point of
view could easily maintain that this problem would be confronted
with greater freedom and awareness in a society that has
eliminated economic alienation. But even in this case, the problem
would retain most of its urgency.'

As defined here, alienation can be eliminated through both ac-

tion and awareness, but not forever. If we see alienation even in the
relationship between two lovers (since each of them inevitably ends
up conforming to the image of the other), then we cannot possibly
contemplate a civilization in which the collective sharing of the
128 FORM AS SOCIAL COMMITMENT

means of production will completely eliminate alienation from the

dialectic at the basis of life and of every human relationship.
At this point, however, alienation is no longer confined to a par-
ticular social structure; rather, it extends to every relationship be-
tween man and man, man and object, man and society, man and
myth, man and language. As such, it not only serves to explain all
those economic relationships which, because of their hold on us,
assume the appearance of psychological phenomena, but must also
be seen as a form of psychological and physiological behavior
whose effect on our personality is so pervasive as to manifest itself
in all our social relationships. Alienation will then appear as a phe-
nomenon which, under certain circumstances, goes from the struc-
ture of human groups to the most private mental behavior, and
under other circumstances, from individual mental behavior to the
structure of human groups. The very fact that we live, work, pro-
duce, and form relationships means that we exist in alienation.

Is there any hope for remission? Not really; neither is it possible to

eliminate the negative pole of this tension. This is why, every
time we try to describe an alienating situation, just when we think
we have identified it we discover that we don't know how to get out
of it. Every solution we come up with is merely a reiteration of the
same problem, even though at a different level. This situation—
which, in a moment of pessimism, we could define as irreducibly
paradoxical, "absurd"—is, in fact only dialectic: it cannot be solved
by simply eliminating one of its poles. The absurd is nothing but a
dialectic situation as perceived by a masochist.'

We produce a machine, and then the machine oppresses us with an

inhuman reality that renders the relationship we have with it,
and with the world through it, disagreeable. Industrial design
seems to have found a solution to this problem: it fuses beauty with
utility and gives us a humanized machine, a machine cut to human
size—the blender, the knife, or the typewriter that advertises its
capacities in a pleasant way and invites us to touch it, stroke it, use
it. Man could thus be harmoniously assimilated to his function and
to the instrument that allows its fulfillment. But this optimistic so-
lution does not satisfy the moralist or the social critic: it is just an-
other form of oppression on the part of an industrial power which,
by rendering our relationship to things and the world more pleas-
ant, makes us forget that in fact we remain slaves. A paradoxical
 FORM AS SOCIAL COMMITMENT 129

alternative project would be to devise instruments that would make

our work as irksome as possible, so that we would never for a sec-
ond forget that what we are producing is never going to be ours.
Such an alternative, however, sounds more like the dream of a
madman than like a viable solution. Let's for a moment imagine
that these objects are used by people who, instead of working for some
extraneous power, work for themselves and the collectivity. Would
this better justify the object that tries to integrate form and function
in a harmonious way? Not really, since in this case the users will be
working as if in a trance, not for a common profit but rather in
total surrender to the charm of the object. They would use the ob-
ject without realizing that they are used by it. Thus, the latest car
model can often become a mythic image capable of diverting all
our moral energy and of causing us to lose ourselves in the self-
satisfied possession of something that is nothing more than a sub-
stitute. Nor would the situation change in the instance of a perfectly
planned collectivist society in which each member worked to pro-
vide himself and his fellow citizens with the latest car model: the
contemplation of a pleasing form would ease our integration into
our work, and thus it would stifle our moral energy and prevent us
from pursuing any goal.

Of course, the dream of a more humane society is also the dream

of a society in which everybody can work for the common good:
to provide more medicines, more books, and more cars. But even
this would not be enough to eliminate alienation. As proof, we
have the parallel experiences of the West Coast beatniks and of the
"individualist" poets who protest in Mayakovsky Square.
Though intellectuals are always ineluctably drawn to support
those who protest, in this particular instance it would be more rea-
sonable to assert that both the beatniks and Yevtushenko are
wrong—even though, historically speaking, they fulfill their dia-
lectic function.

They are wrong because their protest often reduces salvation to

the idle contemplation of one's own inner void; to them, even the
merest search for a remedy is a form of complicity with the alien-
ating situation. On the contrary, the only possible salvation de-
mands an active and practical involvement with the situation. Man
works, produces a world of objects, and inevitably alienates
himself to them. But then he rids himself of his alienation by accepting
130 FORM AS SOCIAL COMMITMENT

those objects, by committing himself to them, and, instead of an-

nihilating them, by negating them in the name of transformation,
aware that at every transformation he will again find himself con-
fronting the same dialectic situation, the same risk of surrendering
to the new, transformed reality. What alternative could be more
humane and positive than this?
To paraphrase Hegel, man cannot remain locked up in himself,
in the temple of his own interiority: he must externalize himself in
his work and, by so doing, alienate himself in it. For if he chooses
instead to withdraw into himself and to cultivate his own purity
and spiritual independence, he will find not salvation but annihila-
tion. He cannot transcend alienation by refusing to compromise
himself in the objective situation that emerges out of his work. This
situation is the very condition of our humanity. The figure of con-
sciousness that refuses this sort of compromise is that of the "beau-
tiful soul." But what happens to the "beautiful soul"?
"When clarified to this degree of transparency, consciousness ex-
ists in its poorest form . . . It lacks force to externalize itself, the
power to make itself a thing, and endure existence. It lives in dread
of staining the radiance of its inner being by action and existence.
And to preserve the purity of its heart, it flees from contact with
actuality, and steadfastly perseveres in a state of self-willed impo-
tence to renounce a self which is pared away to the last point of
abstraction, and to give itself substantial existence, or, in other
words, to transform its thought into being, and commit itself to
absolute distinction [that between thought and being]. The hollow
object, which it produces, now fills it, therefore, with the feeling
of emptiness . . . In this transparent purity of its moments it be-
comes a sorrow-laden 'beautiful soul,' as it is called; its light dims
and dies within it, and it vanishes as a shapeless vapour dissolving
into thin air . . . The 'beautiful soul,' then, has no concrete reality; it
subsists in the contradiction between its pure self and the neces-
sity felt by this self to externalize itself and turn into something
actual; it exists in the immediacy of this rooted and fixed opposi-
tion . . . Thus the 'beautiful soul,' being conscious of this contra-
diction in its unreconciled immediacy, is unhinged, disordered, and
runs to madness, wastes itself in yearning, and pines away in con-
sumption." 6

* * *
 FORM AS SOCIAL COMMITMENT 13I

In passing, we should note that the dialectic alternative to the

"beautiful soul" is the subject's joyful dissolution in the object. Is
there a chance of salvation between these two forms of self-
destruction?
Today, the dead end of the "beautiful soul" is again proposed (not
from a Marxist but from a traditionalist standpoint) by Elemire
Zolla in his criticism of mass society: not only does he refute the
objective situation (the combination "modern civilization-
industrial reality-mass culture-elite culture" that expresses man's
situation in an industrial society), but he also proposes a total
withd ra wa l from i t b y c ond em nin g a ll c ollecti ve a cti on
and b y advocating, instead, the contemplation of a tabula rasa
that the social critic has himself created with his global refusal.
Zolla maintains that "thought cannot provide remedies, but
must understand where things really stand," and that "to under-
stand does not mean to accept." I agree with Zolla when he says
that thought is not supposed to provide remedies, but he is very
unclear about the true nature of this sort of understanding. In fact,
it would seem that his "understanding" is very close to the nihilistic
knowledge of the "beautiful soul," which, in order to know itself,
has to destroy the object in which it always risks losing itself. Ac-
cording to Zolla, it is important to "understand" the object without
becoming implicated in it, whereas in fact, in order to understand
the object one must implicate oneself in it. The object will thus be
understood not as something that must be absolutely denied but
rather as something that still bears the traces of the human purpose
for which it was produced. Only when the object is understood in
these terms, as well as in its negative aspects, will we be free from
it. Or rather, our knowledge will be the basis for a free and freeing
process. But, from the very start, the object should not be per-
ceived as hostile and extraneous, since in fact we are the object,
since it is our reflection and bears our mark. To know it means to
know who we are. So why should this process of knowledge be
totally devoid of charity and hope?

Let me cite an example. In the first pages of his novel Cecilia,

Zolla describes the physical—indeed, erotic—relationship between
his heroine and her car. Driving barefoot, she feels its vibrations in
all her muscles, she knows it as one knows a lover, and she responds
to its elasticity and its movements with her own body. Cecilia is a
132 FORM AS SOCIAL COMMITMENT

perfect example of the human being who is possessed by a thing—

and what is more, by an evil "thing," since cars are later in the novel
compared to "swollen ticks," "insects bereft of the sepulchral
charm of the hard shell, clumsy and sad." To the reader, Cecilia
becomes the stereotype of alienated humanity, and yet . . . to what
extent is her relationship with her car alienating?
In fact, most drivers would seem to have a similar relationship
with their cars. The most important condition for driving is that
we use our foot not only to control the mechanism but also to keep
in touch with it; through our foot, we feel the car as part of our
own body, so that we know when it is time to change gear, to slow
down, to idle, without having to resort to the abstract mediation of
the tachometer. Only by lending our body to the car, by extending
the range of our sensibility, can we use it humanly: the only way we
can humanize a machine is by mechanizing ourselves.
Zolla would say that this is precisely the conclusion he was
driving at—namely that alienation is so diffused that even an
intellectual could not escape it; far from being simply an
epiphenomenon that affects only some deranged natures, it is the
symptom of the general and irreversible impoverishment of
modern society. Zolla forgets that this kind of relationship (the
extension of our body into the object we touch, the humanization of
the object and the objectification of ourselves) has existed since
the dawn of history, since one of our ancestors invented the
flintstone and constructed it so that it would fit the palm of his
hand, so that its vibration (during use) would be felt through the
nerves of the hand and extend their sensibility, so as to eliminate all
distinction between it and the hand that held it.

From the very beginning of time, the ability to extend one's cor-
poreality (and therefore to alter one's own natural dimensions) has
been the very condition of homo faber. To consider such a situation
as a degradation of human nature implies that nature and man are
not one and the same thing. It implies an inability to accept the idea
that nature exists in relation to man, is defined, extended, and
modified in and by man; just as man is one particular expression of
nature, an active, modifying expression who distinguishes him-
self from his environment precisely because of his capacity to act
upon it and to define it—a capacity that gives him the right to
say "I."
 FORM AS SOCIAL COMMITMENT 133

The only difference between Cecilia and the inventor of the flint-
stone lies in the complexities of their respective actions, which,
otherwise, are structurally very similar. Cecilia is like the caveman
who, having seized his tool, starts using it frantically, to crack the
nuts he has gathered, to beat the earth on which he is kneeling, until
he loses himself so entirely in his savage actions that he forgets why
he seized the object in the first place (just as, at certain orgiastic
moments, a drummer ceases to play the drums and is himself
played by them).
There is an ante quern limit; that is, up to this limit, letting a car
possess us is a sign of sanity and the only way in which we can
really possess the car: to be unable to sense that there is such a limit,
and that it is possible to reach it, means that we don't understand
the object and therefore destroy it. This is what the "beautiful soul"
does, thereby losing itself in its own negations. There is also a post
quem limit, which is where morbidity begins. And there is a way of
understanding the object, the experience we have of it, and the use
we make of it, which in its sheer optimism risks making us forget
the presence of a limit, the constant danger of alienation.
At the opposite extreme of the beautiful soul's refusal, we find
Dewey's philosophy.

Dewey believes in the integration of man and nature, in the real-

ization of a perfect experience, a situation in which the individual,
his action, the context in which he acts, and the instrument he uses
are so fully integrated that they exude a feeling of harmony and
fulfillment. Such a form of integration has all the aspects of a
positive situation (and, indeed, Dewey understands it also as a
perfect example of aesthetic appreciation), but it can also define a
state in which total alienation is perversely accepted and
appreciated. "Every experience is the result of interaction between
a live creature and some aspect of the world in which he lives. A
man does something; he lifts, let us say, a stone. In consequence,
he undergoes, suffers something: the weight, strain, texture of the
surface of the thing lifted. The properties thus undergone
determine further doing. The stone is too heavy and too angular,
not solid enough; or else the properties undergone show it is fit
for the use for which it is intended. The process continues until a
mutual adaptation of the self and the object emerges and that
particular experience comes to a close . . . [The] interaction of the two
constitutes the total expe-
134 FORM AS SOCIAL COMMITMENT

rience that is had, and the close which completes it is the institution
of a felt harmony."
It is easy to see how this particular notion of experience could
also define, albeit in an absolutely positive way, a typical instance of
alienation, such as the relationship between Cecilia and her car. The
tragic suspicion that a relationship with an object may fail precisely
because it succeeds too much is absent from Dewey's philosophy.
For Dewey, an experience can fail (that is, fail to be a full-fledged
experience) only when between the person and the object there is a
polarity that cannot be resolved by integration; when there is inte-
gration there is experience, and an experience can only be positive.
Dewey would see Cecilia's relationship with her car as good simply
because it is based on total integration, and is expressive of a har-
mony in which all the original polarities are combined.
Thus, we have identified two extreme attitudes toward the recur-
ring and ineluctable possibility of alienation present in all our rela-
tionships with things and others: the pessimistic attitude, which
destroys the object (or rejects it as evil) for fear of being implicated
in it, and the optimistic attitude, according to which integration
with the object is the only positive aspect of a relationship.
The availability to the world characteristic of the second attitude
is fundamental, because it allows us to commit ourselves to the
world and to act in it. But the fear that accompanies our every
dealing with the world, and the awareness that our adjustment
could turn out to be a failure, are also essential to the welfare of the
relationship.

In my interaction with my car, in order to keep the right dialectic

balance I need only ensure that my operational projects always re-
main more important to me than the biological harmony I may
attain with the engine. For so long as I know what I am doing with
the car, what I want from it, and what it allows me to do, I will not
risk falling under its spell. The amount of time during which I will
let it take over and, as it were, drive me, will be reasonably balanced
by the rest of my day and by the fact that, even as I allow myself to
be led by it through intersections and traffic lights, I will never be
totally absorbed by it, but rather will use it as a sort of sonic or
rhythmic background to my thoughts. (This, of course, will also
involve a dialectic between the rhythm of my thoughts and the
movement of the car: just as my adjustment to the car will affect
 FORM AS SOCIAL COMMITMENT 135

my thoughts, so my thoughts will influence my relationship with

my car. A sudden intuition may translate into a muscular spasm, an
increased pressure on the accelerator, and therefore a variation in
speed and in the hypnotic rhythm that could easily have turned me
into an instrument of the car. On the other hand, why linger on the
reciprocal relationship between the psychological and the physio-
logical when Joyce has already told us everything there is to say
about it in his description of Bloom reading on the toilet?)
Once I have become aware of this polarity I will be able to invent
a number of "ascetic" stratagems to safeguard my freedom while
implicating myself in the object, the last and most banal of which
would be to mistreat the car, keep it dirty, deliberately disregard its
maintenance, abuse the engine—in other words, do everything in
my power to avoid being totally integrated with it. I would thus
avoid Entfremdung by means of Verfremdung, escape alienation
through estrangement—a technique similar to Brecht's, who, to
prevent his audience from being hypnotized by the events in his
plays, demands that the lights be on at all times and that the public
be allowed to smoke.

All this should cast some light on a number of procedures. Take,

for instance, some lines by Cendrars which Zolla considers a
"tragic example of macabre taste":

Toutes les femmes que j'ai rencontrees se dressent aux

horizons
Avec les gestes piteux et les regards tristes des semaphores
sous la pluie.

All the women I have met stand up against the horizon

With the pathetic gestures and sad faces of semaphores under
the rain.

We could justly see these lines as a poetic attempt to humanize an

aspect of the technological landscape which otherwise would have
remained totally alien to us; as a way of rescuing a technical tool
from its daily function by lending it a symbolic value; as a new way
of dealing with feelings, without resorting to worn out "poetic im-
ages" but, rather, by trying to introduce the imagination to new
responses. In other words, we could read them as an attempt to
recognize the object, to understand it, to see what space it occupies
in our lives, and, having done all this, to see how we can use it for
136 FORM AS SOCIAL COMMITMENT

our own ends, however metaphoric, without having to submit to

it. What Zolla sees as macabre has nothing to do with the sema-
phore, or with any other luminous signal, but it may have some-
thing to do with the despair and the squalor of lost loves evoked by
Cendrars. In any case, the poem has done its job: it has given new
form to an old formula and has offered us the possibility of a new
landscape.
The question now becomes: Why do we see the situation of the
car driver as more alienating than that of the caveman? Why do we
resent the humanization of a semaphore and not that of Achilles'
shield? (And we should not forget that the latter is described in the
Iliad in great detail, including the "industrial" process that pro-
duced it, an aspect that must have shocked intellectuals in Homer's
day.) Why do we see alienation in the symbiotic relationship that
joins a driver to his car and not in the one that joins a rider to his
horse when, in both cases, the corporeality of the person is ex-
tended into that of the vehicle?
Obviously because nowadays, in our technological civilization,
objects have become so pervasive, so sophisticated, so autonomous
that we feel threatened by them. The fact that their forms have
tended to become less and less anthropomorphic certainly contrib-
utes to their otherness. But there is another reason: between the
caveman and his tool there was direct contact, an immediate rela-
tionship in which the only risk involved was that of total integra-
tion between the manipulator and the manipulated object. The car,
however, does not simply alienate its driver to itself; it also alienates
him to the system of laws that governs the highways, to the race for
prestige (the ambition of possessing a new model, a particular ac-
cessory, more horsepower), to a market, to a world of competition
in which the individual must lose himself in order to acquire the
car. In other words, alienation is a chronic condition of human ex-
istence at all levels, but it has become particularly prominent in our
modern industrial society, as Marx clearly foresaw in his economic
analyses.

To modern man, alienation is as much a given as weightlessness

is to an astronaut: it is a situation in which we have to learn how to
move, how to acquire new autonomy, and how to devise new ways
of being free.
We have to realize that we cannot live without an accelerator, and
 FORM AS SOCIAL COMMITMENT 137

that maybe we would be unable to love without thinking of sema-

phores. There are still people who think we can speak of love with-
out referring to traffic lights. One of these is the man who writes
the lyrics for Liberate. He has been able to elude the inhuman real-
ity of machines: his universe still revolves around the very human
concepts of "heart," "love," and "mother." But the moralist in the
know is aware of what lies behind such a flatus vocis: a world of
petrified values that is used to fool the public. By accepting certain
linguistic expressions, the lyricist has alienated himself and his public
to something that manifests itself as an obsolete linguistic form.

With this last observation, the discussion has moved from the ex-
amination of a direct, real relationship with a situation, to that of
the forms through which one organizes one's analysis of the situa-
tion. How does alienation manifest itself at the level of art or of
pseudo-art forms?
Since I have decided here to use "alienation" in its broadest sense,
my argument on this subject will develop along two different, if
converging, lines.
First of all, one could speak of the sort of alienation that occurs
within a formal system, and which could be more aptly defined
as a dialectic between invention and manner, between freedom
and formal restrictions. Let's, for instance, consider the system of
rhyme.

Rhyme, as such, was elaborated according to a number of stylis-

tic patterns and conventions, not out of masochism but because it
was generally assumed that only discipline could stimulate inven-
tion and force one to choose the association of sounds that would
be most agreeable to the ear. Thanks to these conventions, the poet
is no longer the victim or the prisoner of his enthusiasms and emo-
tions: the rules of rhyme restrain him but at the same time liberate
him, the way an Ace bandage restrains the movement of an ankle
or a knee while allowing the runner to run without fearing a torn
ligament. And yet, as soon as we accept a convention we find our-
selves alienated in it: the second line is in part determined by the
rhyme of the first one. The more a certain practice asserts itself,
and the more it pushes us to contemplate creative alternatives, the
more it imprisons us. The use of rhyme will result in a dictionary
of rhymes, which will start as a compendium of possible rhymes
138 FORM AS SOCIAL COMMITMENT

and end up as a catalogue of common rhymes. So, after a while, a

poet will inevitably be more and more alienated in the rhymes he
or she uses. A typical example of formal alienation is that of the
writer of popular song lyrics who is so conditioned by a certain
convention that the moment he comes up with the word "remem-
ber." he'll conjure up the image of a sad "September." He is not
only alienated to rhyme as a system of possible phonetic concor-
dances; he is also alienated to rhyme as a means of producing the
desired effect—that is, of satisfying the demands of the consumer.
On the one hand, he is alienated to the linguistic system, and, on
the other, to the system of predictable reactions that characterizes
his public (not to mention the system of commercial relationships
in which the only things that sell are those that satisfy certain ex-
pectations).

But even the great poet is conditioned by such systems, even

when he decides to pay absolutely no heed to the expectations of
the public. The statistical probabilities of finding an unusual rhyme
for the word "remember" are fairly limited. As a result, he is either
restricted in his rhyming or in his themes, or in both. He will have
to avoid using the word "remember" at the end of a line. An artistic
achievement requires such a rich interpenetration of sound and
sense that the moment the poet uses a sound that has no semantic
resonance in an audience whose sensibility responds only to habit,
the form he proposes will have very little (if any) power of com-
munication. On the other hand, he will always have the possibility
of resorting to an unusual language, a peculiar rhyme pattern, and
this will, in turn, determine his themes and the association of his
ideas. Even here, he will be acted upon by a situation, but his
awareness of it and of his alienation will allow him to turn it to his
advantage, to transform it into a means to freedom. Take Montale's
unexpected rhymes, for instance: in his poetry, the alienation of a
strained dialectic tension has been resolved into a prime example of
invention and poetic freedom. Yet every particular solution can,
and generally does, become the basis for a new alienating situation.
All of Montale's imitators are perfect examples of this: their lack of
imagination is the sure sign of their alienation to a particular form
(not their own) that determines their actions without allowing
them the slightest chance of being original or free.

But this example is much too simple to explain such a complex

 FORM AS SOCIAL COMMITMENT 139

situation. In the case of rhyme, the dialectic between invention and

imitation manifests itself only at the level of a literary convention
that can remain marginal and not affect all the structures of a lan-
guage. Let's therefore shift our attention to a problem that is more
pertinent to contemporary culture.
The tonal system has governed the development of music from
the Renaissance to our own day: as a system, and an acquired sys-
tem at that (nobody believes any longer that tonality is a "natural"
fact), the role of the tonal system in music is very similar to that
played by rhyme in poetry. The tonal musician composes his pieces
by obeying a system he is at odds with. Whenever a symphony
concludes triumphantly by insisting on the tonic, the musician has
let the system act on its own, since he could do nothing to elude
the convention on which it was based. But within this convention,
the great musician can always invent new ways to repropose the
system.
There are times, however, when a musician feels compelled to
move out of the system—Debussy, for instance, does it by using
the "hexatonal" scale. He decides to move out of the system be-
cause he senses that the tonal grammar forces him to say things he
does not want to say. Schonberg breaks definitely with the old sys-
tem and elaborates a new one. Stravinsky, in contrast, accepts it,
but only during a particular phase of his production, and in the
only possible way: by parodying it—that is, by questioning it even
as he glorifies it.
This revolt against the tonal system, however, concerns more
than the dialectic between invention and manner. One does not
leave a system merely because its conventions have become too
rigid and its web of inventive possibilities has been exhausted. In
other words, one does not reject a system merely because one can-
not escape the sterile duet "remember/September." The musician
refuses the tonal system because its structure mirrors or embodies a
world view.

It has been repeatedly said that tonal music is a system in which,

once a given tonality has been chosen, the whole composition is
articulated through a series of crises and dilations deliberately pro-
voked in order to reestablish, by the final reconfirmation of the
tonic, a state of peace and harmony. The final repose is all the more
enjoyable the longer it has been delayed. Many people have also
140 FORM AS SOCIAL COMMITMENT

maintained that this type of formal habit has its roots in a society
based on respect for an immutable order of things; in other words,
tonal music is merely another way of reiterating the basic attitude
of an entire educational system at both a social and a theoretical
level." Obviously, to postulate such a perfect reflective relationship
between a social structure and the structure of a musical language
may appear a hasty generalization; yet it is not by chance that, in
our day, tonal music has become the music of an occasional com-
munity of people, brought together by the ritual of going to concerts—
people who like to express their aesthetic sensibility at a particular
time of the day, wearing a particular kind of clothing, and who pay
the price of admission in order to undergo an experience of crisis
and resolution, so that when they leave the "temple" they will feel
fully purged by the cathartic effect of art.

A musician becomes aware of the crisis of the tonal system the

moment he realizes that certain sonic frequencies have so long been
identified with particular psychological states that the listener can
no longer hear them without instinctively relating them to a partic-
ular moral, ideological, or social reality, to a particular vision of the
world. When, in order to escape this dead end, the avant-garde
musician founds a new language, a new system of sonic relation-
ships, a new musical form that few people are ready to recognize as
such, he condemns himself to noncommunication, to some sort of
aristocratic distance. But he does it on purpose, to express his re-
fusal of a system of communication that guarantees him an audi-
ence if, and only if, he is willing to submit to an obsolete value
system.

So, the avant-garde musician rejects the tonal system not only
because it alienates him to a conventional system of musical laws,
but also because it alienates him to a social ethics and to a given
vision of the world. Of course, the moment he breaks away from
the accepted system of communication and renounces its advan-
tages, he will inevitably appear to be involved in an antihuman ac-
tivity, whereas in fact he has engaged in it in order to avoid mysti-
fying and deceiving his public. By rejecting a musical model, the avant-
garde musician actually rejects (more or less consciously) a social
model. But it would be wrong to assume that this double
rejection involves no affirmation.
The musical system that the avant-garde musician rejects com-
 FORM AS SOCIAL COMMITMENT 141

municates only in appearance. In fact, it is exhausted, dried out. It

can no longer surprise anyone, since it can produce only cliches. It
has become Muzak, or the average popular song, the usual triptych
of loss that sees memory fade at an autumnal hearth—"remember,"
"November," "ember." The situation evoked is sad, depressing; yet
cast in those familiar images, it no longer evokes any emotion. We
have encountered it too often. It has lost all meaning and has be-
come merely a refrain, a sort of lullabye. Rather than impressing us
with the melancholy it depicts, it simply reconfirms all our false
assumptions. It tells us that the universe we live in is still as orderly
and dependable as it used to be—which, of course, is far from true.
Our universe is in full crisis. The order of words no longer corre-
sponds to the order of things: whereas the former still insists on
following a traditional system, the latter seems to be mostly char-
acterized by disorder and discontinuity, or so science tells us. Our
feelings and emotions have been frozen into stereotypical expres-
sions that have nothing to do with our reality. Social laws still rest
on orderly systems that hardly reflect the social instability of our
time. In other words, language offers us a representation of the
phenomenal world that has nothing to do with the one we encoun-
ter on a daily basis. In fact, our world is quite different from the
orderly, coherent universe our language still promotes, and much
much closer to the dislocated, fragmented vision presented by the avant-
garde artist in rupture with the established system.

The artist who protests through form acts on two levels. On

one, he rejects a formal system but does not obliterate it; rather, he
transforms it from within by alienating himself in it and by exploit-
ing its self-destructive tendencies. On the other, he shows his ac-
ceptance of the world as it is, in full crisis, by formulating a new
grammar that rests not on a system of organization but on an as-
sumption of disorder. And this is one way in which he implicates
himself in the world in which he lives, for the new language he
thinks he has invented has instead been suggested to him by his
very existential situation. He has no choice, since his only alterna-
tive would be to ignore the existence of a crisis, to deny it by con-
tinuing to rely on the very systems of order that have caused it.
Were he to follow this direction, he would be a mystifier, since he
would deliberately lead his audience to believe that beyond their
disordered reality there is another, ideal situation that allows him to
142 FORM AS SOCIAL COMMITMENT

judge the actual state of affairs. In other words, he would lead them
to trust in the orderly world expressed by their orderly language.
Though it is commonly believed that avant-garde artists are out
of touch with the human community in which they live, and that
traditional art remains in close contact with it. the opposite is true.
In fact, only avant-garde artists are capable of establishing a mean-
ingful relationship with the world in which they live.'

By now it should be fairly obvious why the formal structures of

contemporary art keep challenging our language as well as other
traditional systems. If it is at all possible to speak of the emergence
of the open work in painting as well as in poetry, in cinema as well
as in theater, it is because certain artists acknowledge the new vision
of both the physical and psychological universes proposed by con-
temporary science, and realize that they can no longer speak of this
world in the same formal terms that were used to speak of an or-
derly cosmos.

At this point, however, the critic of contemporary poetics might

suspect that such undue attention to formal structures means con-
temporary art is much more interested in abstractions and abstract
speculations than in man. This misunderstanding would be merely
another expression of the belief that art can speak of man only in a
traditional form—which essentially means that art can speak only
of yesterday's man. To speak of today's man, however, art has no
choice but to break away from all the established formal systems,
since its main way of speaking is as form. In other words—and this
amounts to an aesthetic principle—the only meaningful way in
which art can speak of man and his world is by organizing its forms
in a particular way and not by making pronouncements with them.
Form must not be a vehicle for thought; it must be a way of think-
ing. A few years ago, Sidney Finkelstein, a British music critic,
published a little book in which he set out to tell the public at large
"how music expresses ideas." Most of the book dealt with the pos-
sibility that Brahms, because of his interest in the seventeenth cen-
tury, was a "reactionary" musician, and that Tchaikovsky, because
of his interest in popular issues, was a "progressive" musician. No
need to resort to aesthetics to discuss such a point. Suffice it to say
that, despite Tchaikovsky's popular concerns, highly melodic com-
positions have never been able to change the viewpoint of the bour
 FORM AS SOCIAL COMMITMENT 143

geoisie who favored them, whereas Brahms's "return" to the sev-

enteenth century may have been crucial in giving music the
direction it took at the end of the century. But Brahms notwith-
standing, a musician can be considered "progressive" to the extent
he manages to translate a new vision of the world into new musical
forms. Schonberg, in his Warsaw Survivor, is able to express an en-
tire culture's outrage at Nazi brutality: having worked on forms for a
very long time, he was able to find a new way to look at the world
musically. Had Schonberg used the tonal system he would have
composed not the Warsaw Survivor but the Warsaw Concerto, which
develops the same subject according to the most rigorous laws of
tonality. Of course, Addinsel was not a Schonberg, nor would all
the twelve-tone series of this world suffice to turn him into one. On
the other hand, we cannot attribute all the merit of a composition
to the genius of its creator. The formal starting point of a work
often determines what follows: a tonal discourse dealing with the
bombing of Warsaw could not but lapse into sugary pathos and
evolve along the paths of bad faith.

This brings us closer to the heart of the matter: it is impossible to

describe a situation by means of a language that is not itself ex-
pressed by that situation. All language reflects a system of cultural
relationships with its own particular implications. I cannot, for in-
stance, translate the French word esprit from a positivist text as the
English word "spirit," whose implications are profoundly ideal-
istic.
This also applies to most narrative structures. A novel that begins
with the description of a place or a situation, followed by the phys-
ical and psychological description of the main characters, automat-
ically implies that its author believes in a certain order of things—
in the objectivity of a natural setting in which human beings move
and act, in the psychological and ethical dimension of physiological
traits, and, finally, in the existence of precise causal relationships
that will allow the reader to deduce—from the nature of the con-
text, the peculiarities of the characters, and other concomitant fac-
tors—the univocal sequence of events that is most likely to follow.10

The moment an artist realizes that the system of communication

at his disposal is extraneous to the historical situation he wants to
depict, he must also understand that the only way he will be able to
solve his problem is through the invention of new formal structures
that will embody that situation and become its model.
144 FORM AS SOCIAL COMMITMENT

The real content of a work is the vision of the world expressed in

its way of forming (modo di formare). Any analysis of the relation-
ship between art and the world will have to take place at this level.
Art knows the world through its formal structures (which,
therefore, can no longer be considered from a purely formalist
point of view but must be seen as its true content). Literature is an
organization of words that signify different aspects of the world,
but the literary work is itself an aspect of the world in the way its
words are organized, even when every single word, taken in isola-
tion, has absolutely no meaning, or simply refers to events and
relationships among events that may appear to have nothing to do
with the world."

With the foregoing premises. it is now possible to examine the sit-

uation of a literature which, aware of the existence of an industrial
society, purports to express this reality in both its possibilities and
its limitations. The poet who, having sensed the alienation suffered
by man in a technological society, decides to describe and denounce
it by means of a "common" language (that is to say, the kind of
language that can be understood by everybody), used referentially
as a vehicle to communicate a "subject" (say, the situation of the
worker in contemporary society), can be at once commended for
his generosity and condemned for fraud. Let's now try to analyze
the communicative situation of a purely imaginary poet necessarily
emphasizing to an extreme point its defects and contradictions.

Our poet thinks he has identified a concrete situation shared by

all mankind. And he may be right. But he also thinks that he can
describe and judge it by using a language that is totally exterior to
the situation, and this is where he becomes the victim of a double
misunderstanding. If the language allows him to grasp the situa-
tion, then it reflects the situation and must be affected by the same
crisis. If, on the contrary, his language is exterior to the situation,
then it will never be able to fully grasp it.

Let's now examine how someone who specializes in description of

this sort of situation—say, a sociologist, or better yet an anthro-
pologist—would deal with the problem. If he (or she) tries to de-
scribe and define the ethical relationships of a primitive community
by relying on the ethical categories of Western society, he will no
longer be able to understand the situation or to make it intelligible
 FORM AS SOCIAL COMMITMENT 145

to others. The moment he defines a particular rite as "barbaric" (the

way a nineteenth-century traveler would), he fails to help us under-
stand the cultural model in which that rite finds its raison d'źtre. On
the other hand, if he chooses to adopt the notion of "cultural
model" without any reservation (that is, if he decides to see the
society he wants to describe as something absolute, with no rela-
tion to other social situations), he will have to describe the rite as
the natives see it and will thus be unable to explain it to us. He must
therefore realize that since our categories are inadequate to the task,
his only other option is to translate, through a series of mediations,
the natives' own categories into something analogous to ours,
while constantly reminding us that what he is proposing to us is a
paraphrase and not a literal translation.

His description will thus rest on a sort of metalanguage that will

force him to walk a tightrope between two possible pitfalls: on one
side, the risk of judging the situation in Western terms, and, on the
other, that of alienating himself entirely to the native mentality and
of quite defeating the purpose of his work. In other words, on one
side we have the aristocratic attitude of the old-fashioned traveler
who passes from one "primitive" civilization to the next, and,
being unable to understand any, tries to "civilize" them all in the
worst possible fashion—which is to say, he tries to "colonize"
them. On the other side, we have the skepticism of some anthro-
pologists who, considering each relativistic cultural model as a self-
explanatory and self-justifying entity, provide a series of descriptive
vignettes that will never enable anybody to bridge the gap between
two different cultures. The best solution, although the most diffi-
cult, is, of course, that of the sensitive anthropologist who, in for-
mulating his own descriptive language, keeps in mind the pro-
foundly dialectic nature of the situation and tries simultaneously to
provide the tools necessary to understand and accept it and the
means to speak of it in familiar terms.

Let's now return to our "model" poet. As soon as he decides that

he would rather be a poet than a sociologist or an anthropologist,
he renounces the attempt to develop an ad hoc technical language
and tries to "poeticize" his discourse on the industrial situation by
relying on traditional poetic forms. Within this tradition, he may
opt for a more or less commemorative, confessional, or "crepus-
cular" lyricism; in any case, his discourse will express merely his
146 FORM AS SOCIAL COMMITMENT

subjective reaction to the scandal of a dramatic situation which

quite eludes him. And it eludes him simply because his language is
limited by a tradition of inner confession and is therefore incapable
of grasping an ensemble of concrete and objective relationships. And
yet, his language is also a result of the situation he is trying to ex-
press—the language of a situation which, refusing to confront its
problems. has sought refuge in memory and lyricism, thereby
transferring the search for change from the object to the subject.

Let's now assume that a novelist is trying to reproduce the same

situation in a language that is apparently related to it, whether it be
technical, political, or popular. If he is an anthropologist, he will
first list all the relevant forms of communication, which he will
then analyze in relation to each other and to the manner in which
each is employed. But if he wants to give the situation and its char-
acteristic language a narrative form, he will have to organize all the
elements at his disposal in a narrative progression borrowed from
the literary tradition. Having thus seized the language of a situation
in which human relationships are distorted, betrayed, and, gener-
ally speaking, in a state of continuous crisis, he is led to organize it
according to a narrative convention that automatically masks its
true fragmentary, dissociated nature with an appearance of conti-
nuity and order, which quite thwarts his initial intentions. Of
course, this appearance of order is not only false but also inappro-
priate, since, by right, it belongs to narrative structures meant to
express the vision of an orderly universe. The very fact that this
order is expressed in terms of a language that is extraneous to the
situation constitutes a sort of judgment. The narrator has commit-
ted himself to understanding a situation of alienation but has failed
to alienate himself in it. Rather, he has avoided it by resorting to
narrative structures that have drawn him away from his object.12
The structure of a traditional narrative can be compared to that of a
"tonal" composition in music. Its most extreme example is that of
the detective story. Here, everything starts within the context of an
established order: a paradigmatic series of ethical relationships ra-
tionally administered by the law. Something disrupts this order: a
crime. There follows an investigation conducted by a mind (the
detective's), untainted by the disorder that has led to the crime.
From the list of suspects, the detective sorts out those who fit the
social and ethical system they inhabit from those who do not. He
 FORM AS SOCIAL COMMITMENT 147

then classifies the latter according to the extent of their deviation,

beginning with those who are only apparently deviant from those
who are really so. In other words, he eliminates all the false clues,
whose main function is that of keeping the reader in a state of sus-
pense, and, by and by, he discovers the real causes of the crime,
and, among his suspects, the one most likely to be affected by
them. After which, the culprit is punished and order is reestab-
lished.

Let's now assume that an author of detective stories, the sort of

author who has full confidence in traditional structures (which, at
the simplest level, are characteristic of the detective story, but, at a
more sophisticated level, are also found in Balzac), decides to de-
scribe the situation of a character who works in the stock market.
His actions are not necessarily prompted by the parameters of one
particular order; they may be inspired by the ethical parameters of
the society in which he lives, or by those of an economy based on
free enterprise, or by no parameters other than the irrational oscil-
lations of the market—whether they relate to an actual industrial
situation or merely to some financial shift whose dynamics, far
from depending on individual decisions, quite transcend them,
thereby determining them and alienating (really alienating) all
those who are caught in this autonomous circuit of interacting fac-
tors. Neither the language of such a character nor his value system
depends on any one order or any one psychology. His behavior
with women may be dictated by a particular psychic disorder (he
may, for instance, suffer from an Oedipus complex), but in all his
other relationships he will be motivated by the objective configu-
ration of the financial situation, in which case there will be no
causal relationship between his actions and his unconscious urges.
The author of this sort of story will have to deal with a form of
dissociation that is characteristic of our times, and that affects our
feelings as well as our language and our actions. He knows that a
decision made by his character may not produce the sort of effect
that could be predicted by the traditional laws of causality, since the
situation from which the character operates may lend his action an
altogether different value. Consequently, if the author tries to tell
the story of this character according to traditional laws of narrative
causality, the character will elude him. If, instead, he assumes the
role of the anthropologist and tries to describe the situation in all its
148 FORM AS SOCIAL COMMITMENT

social and economic implications, he will be obliged to provide all

sorts of descriptions but will have to leave a conclusive interpreta-
tion to a later phase of his research—in other words, he will have to
provide all sorts of details for the "model" he intends to depict but
will not be able to give any finality to his depiction, as most authors
like to do, by enclosing his vision in a formal organization express-
ing a particular view of reality.
His only other option will be that of describing his character
according to the terms of the situation. In other words, he will
describe the complexity and imprecision of his character's relation-
ships, and the nonexistence of his behavioral parameters, by con-
sciously calling into question his own narrative parameters.
How does Joyce deal with contemporary journalism? He cannot,
nor does he want to, tell us about it by employing a language that
is extraneous to it. So he constructs a whole chapter of Ulysses out
of the casual and perfectly insignificant chitchat of a group ofjour-
nalists in an average editorial room. Each fragment of the conver-
sation is appropriately titled and boxed, in the best journalistic
fashion and according to a stylistic progression that ranges all the
way from the most traditional Victorian headline to the syntacti-
cally flawed vernacular of an evening scandal-rag. By so doing, not
only does Joyce cover all the possible rhetorical figures of jour-
nalese, but he also expresses his opinion of mass media. Since he
does not feel he has the right to judge a situation if he remains
outside it, he decides to turn the situation into a formal structure
and let it speak for itself (revealing itself for what it is). In other
words, he alienates himself in the situation by assuming its expres-
sions, its methods. But by giving these expressions and methods a
formal structure, he can also elude the situation and control it. In
other words, he avoids alienation by turning the situation in which
he has alienated himself into a narrative structure. This is a classical
example. For a more contemporary example, let's turn to the cin-
ema, to a movie such as Antonioni's Eclipse.

Antonioni does not tell us anything about our world and its
problems, about a social reality that would interest any movie di-
rector eager to express an artistic opinion of our contemporary in-
dustrial situation—or, at least, not in so many words. Instead, he
shows us two people, a man and a woman, who leave each other
for no reason, or out of emotional aridity. The woman subse-
 FORM AS SOCIAL COMMITMENT 149

quently has an affair with another man, also for no reason and
without any emotional commitment. The emotional inertia of the
characters and their perfunctory actions are regularly punctuated
by the hard and ineluctable presence of objects, which seems to
dominate both human relationships and the situation in which
these occur. Predictably, the central setting of the movie is the
stock market, where fortunes are made and unmade according to
no visible logic, for no palpable reason, and with no definite aim.
("What happens to all these billions?" the young woman asks a
young broker, who readily admits he does not know. His aggressive
manner gives the impression of a strong will in action, but in fact
he is a pawn, acted upon by the very situation he is trying to
control: he is the perfect example of alienation.) No
psychological parameter can explain this situation. It is what it is
precisely because nowadays it is impossible to believe in unitary
parameters; each individual is fragmented and manipulated by a
number of external forces. Of course, an artist cannot express
all this as a judgment because a judgment would require, along
with an ethical parameter, the syntax and the grammar of a
rational system, the grammar of the traditional movie, in
which events follow one another causally. The best solution for a
movie director is to show the moral and psychological indeterminacy
of the situation in the indeterminacy of the sequences: scenes
follow one another for no apparent reason; the camera lingers
on objects with an intensity that has no motive and no aim.
Antonioni lets his forms express the alienation he wants to
communicate to his public. By choosing to express it in the
very structure of his discourse, he manages to control it while
letting it act upon his viewers. This movie about a useless and
unlikely love affair between useless and unlikely characters tells us
more about contemporary man and his world than a panoramic
melodrama involving workers in overalls and countless
social confrontations, structured according to the logical, rational
demands of a nineteenth-century plot—whose very denouement
would imply the resolution of all contradictions into a universal
order.'3 In fact, the only order man can impose upon his situation
is the order of a structural organization whose very disorder
leads to the apprehension of the situation.

Naturally, the artist does not provide a solution. As Zolla points

out, thought must understand. Its task is not to provide remedies.
At least, not yet.
I50 FORM AS SOCIAL COMMITMENT

All this should, of course, lend a clearer meaning to the function

of the avant-garde and of its descriptive possibilities. To understand
the world, avant-garde art delves into it and assumes its critical con-
dition from within, adopting, to describe it, the same alienated lan-
guage in which it expresses itself. But by giving this language a
descriptive function and laying it bare as a narrative form, avant-
garde art also strips it of its alienating aspects and allows us to de-
mystify it.

Another pedagogical function of this poetics could be the follow-

ing: the new perception of things, and the new way of relating
them to each other, promoted by art might eventually lead us to
understand our situation not by imposing on it a univocal order
expressive of an obsolete conception of the world but rather by
elaborating models leading to a number of mutually complemen-
tary results, as science does. In this way, even those artistic pro-
cesses that seem most removed from our immediate concerns may
in fact provide us with the imaginative categories necessary to
move more easily in this world.
Having reached this conclusion, however, can we assert with any
degree of certainty that this process, whose first phase involves the
acceptance of the existing situation and our immersion in it in order
to possess it from within, will not end in a total objectification of
the situation and a passive adherence to the "continuous flux of
existence"? Calvino raised this very issue a few years ago when he
denounced the disquieting and suffocating presence of a "sea of ob-
jectivity." Indeed, there is a great deal of literature that could end
up as a mere recording of inaction, as a nearly photographic repro-
duction of dissociation, as a beatific vision (in Zen-like terms) of
what happens.

But, as I have already noted, it is impossible to stand up to the

"flux of existence" by opposing it to an ideal human standard of
measurement. What results is not an irrational, obtuse, metaphysi-
cal datum: it is the world of modified nature, of man-made work.
We now see this man-made world as if it existed independently of
our labor, as if it had evolved according to its own laws. This world
that we have created can now turn us into its tools, but it can also
provide us with the elements necessary to establish the parameters
for a new human standard of measurement. The flux of existence
 FORM AS SOCIAL COMMITMENT 151

would remain essentially unaltered and hostile to us if we lived in

its midst without speaking of it. But as soon as we start speaking of
it, be it only to record its distortions, we judge it, we alienate our-
selves to it, and thus we take the first step toward repossessing it.
To speak, however objectively, of a "sea of objectivity" means that
we have already reduced this objectivity to a human dimension.
But this is not the way Calvino sees it. Quite the contrary. He
seems to take for granted what Robbe-Grillet says when he theo-
rizes on his work. In his ambiguously (I would even say "falsely")
phenomenological poetics, Robbe-Grillet pretends that his narra-
tive technique aims at an uncommitted vision of things, at an ac-
ceptance of things for what they are, beside and beyond us: "The
world is neither significant nor absurd. It is, quite simply .. .
Around us, defying the noisy pack of our animistic or protective
adjectives, things are there. Their surfaces are distinct and smooth,
intact, neither suspiciously brilliant nor transparent. All our litera-
ture has not yet succeeded in eroding their smallest corner, in flat-
tening their slightest curve . . . Let it be first of all by their presence
that objects and gestures establish themselves, and let this presence
continue to prevail over whatever explanatory theory that may try
to enclose them in a system of references, whether emotional, so-
ciological, Freudian or metaphysical.""

This sort of statement amply justifies Calvino's alarm. But it

would be wrong to give it more credit than it deserves. What an
artist tells us explicitly is often contradicted by what he tells us
implicitly, in the way he has constructed his work. A work of art,
taken as the successful expression of a way of forming, can refer to
the formal tendencies of an entire culture or an entire period, ten-
dencies which, in turn, reflect analogous procedures in other fields,
such as science and philosophy. The idea of such a Kunstwollen
seems particularly suited to a discourse concerning the cultural
meaning of contemporary formal tendencies. And yet, there is
quite a discrepancy between what Robbe-Grillet says he is doing in
his work and what he in fact does. In his books, things do not
appear as extraneous metaphysical entities, totally unrelated to us;
rather, they appear to have a very particular relationship with us, to
be "intentioned" by us. They are assumed and judged, and there-
fore reduced to a human dimension. Robbe-Grillet's work deals
both with objects and with the people who see them and who can
152 FORM AS SOCIAL COMMITMENT

no longer relate to them, though they might yet find a new way of
doing so in the future. The fluidity of characterization in In the
Labyrinth—where objects also appear as fluid—is, in fact, only an
expression of a new vision of time and reversibility, such as has
emerged from the hypotheses of modern science. (As I have men-
tioned elsewhere, the temporal structure of In the Labyrinth had
already been sketched by Hans Reichenbachr Although, at the
level of macroscopic relationships, the only applicable notion of
time remains that of classical physics as it is reflected in the struc-
tures of traditional narrative—and, more specifically, in the irrever-
sible and univocal relationship between cause and effect—the artist
can decide to make an experiment that has absolutely no scientific
validity but is characteristic of the way in which an entire culture
reacts to new stimuli; he can thus structure his narrative according
to a nonclassical notion of time. At this point, such a notion of time
is no longer a scientific model used to describe remote microphysi-
cal events; rather, it becomes a sort of game that we play from in-
side and that gives shape to our entire existence.

This is only one possible interpretation of In the Labyrinth, and

yet the labyrinth could also be used as an apt metaphor for the stock
market situation described by Antonioni in Eclipse—a place in
which people are constantly becoming other than themselves, in
which they find it impossible to follow the progress of their invest-
ments and to interpret events according to a unidirectional chain of
cause and effect.
Of course, I am not saying that Robbe-Grillet meant to do all
this in his book. He did not have to. All he had to do was create a
structural situation that would lend itself to all sorts of personal
interpretations without, for all that, losing any of its basic ambigu-
ity: "As for the novel's characters, they may themselves suggest
many possible interpretations; they may, according to the preoccu-
pations of each reader, accommodate all kinds of comment—psy-
chological, psychiatric, religious, or political—yet their indiffer-
ence to these 'potentialities' will soon be apparent . . . The future
hero will remain, on the contrary, there. It is the commentaries that
will be left elsewhere; in the face of his irrefutable presence, they
will seem useless, superfluous, even improper." '6

Robbe-Grillet is right in thinking that a narrative structure must

remain below all the interpretations it may elicit, but he is wrong in
 FORM AS SOCIAL COMMITMENT 153

thinking that it can entirely avoid them because it is extraneous to

them. It can't be extraneous to them, since it is a sort of propositional
function which can stand for a series of situations that are already
familiar to us. It is a propositional function that each of us fills in a
different way depending on how we look at it, but that is there to
be filled since it is the field of possibilities of a series of relationships
that can really be posited—just as the constellation of sounds that
• constitutes a musical series is the field of possibilities of the series of
relationships we can establish among these sounds. Narrative struc-
tures have become fields of possibilities precisely because, when we
enter a contradictory situation in order to understand it, the ten-
dencies of such a situation can no longer assume a unilinear devel-
opment that can be determined a priori. Rather, all of them appear
to us as equally possible, some in a positive fashion and some in a
negative, some as a way out of the situation and others as a form of
alienation to the crisis itself.

The work thus proposes itself as an open structure that repro-

duces the very ambiguity of our being-in-the-world, as it is de-
scribed by science, philosophy, psychology, sociology—just as our
relationship with the automobile is a dialectic tension between pos-
session and alienation, a knot of complementary possibilities.
Of course, Robbe-Grillet is only one instance of a much larger
problem, an instance which, however, extreme as it is, should help
us understand why the authors of the nouveau roman were so often
on Sartre's side in their endorsement of political manifestos. This
baffled Sartre, who could not understand how writers who seemed
to keep such a distance from political issues in their narrative could
be so eager to be personally involved in them. But, as a matter of
fact, all these writers (some more, some less) felt that the only way
they could deal with their world in their work was by "playing"
with narrative structures, since all the problems which, at the level
of individual psychology and of biography, could be considered
problems of conscience, in literature could be reflected only in the
way the work was structured. Hence, as they refused to speak of a
political project in their art, they implied it in the way they looked
at the world, and turned this way of looking at the world into their
project. This decision may at first appear inhuman, but on second
thought it may well be the only form our humanism can assume.

In Signs, Maurice Merleau-Ponty defines humanism as follows:

154 FORM AS SOCIAL COMMITMENT

"If there is a humanism today, it rids itself of the illusion Valery

described so well when he spoke of 'that little man within man
whom we always presuppose' . . . The 'little man within man' is
only the phantom of our successful expressive operations; and the
admirable man is not this phantom but the man who—installed in
his fragile body, in a language that has already done so much speak-
ing, and in an unstable history—gathers himself together and be-
gins to see, to understand, and to signify. There is no longer any-
thing decorous or decorative about today's humanism. It no longer
loves man in opposition to his body, mind in opposition to its lan-
guage, values in opposition to facts. It no longer speaks of man and
mind except in a sober way, with modesty: mind and man never
are; they show through in the movement by which the body be-
comes gesture, language an oeuvre, and coexistence truth.""

Installed in a language that has already done so much speaking: this is the
problem. The artist realizes that language, having already done too
much speaking, has become alienated to the situation it was meant
to express. He realizes that, if he accepts this language, he will also
alienate himself to the situation. So he tries to dislocate this lan-
guage from within, in order to be able to escape from the situation
and judge it from without. Since language can be dislocated only
according to a dialectic that is already part of its inner evolution,
the language that will result from such a dislocation will still, some-
how, reflect the historical situation that was itself produced by the
crisis of the one that had preceded it. I violate language because I
refuse to express, through it, a false integrity that is no longer ours,
but, by doing so, I can't but express and accept the very dissociation
that has arisen out of the crisis of integrity and that I meant to
dominate with my discourse. There is no alternative to this dialec-
tic. As already mentioned, all the artist can hope to do is cast some
light on alienation by objectifying it in a form that reproduces it.

This is the situation sketched by Edoardo Sanguineti in his es-

say Poesia informale (Informal poetry): true, there is a poetry that
sounds like the poetry of a nervous breakdown, but this breakdown
is, above all, historical. To denounce it, it is necessary to assume its
compromised language so that we can place it in front of our eyes
and become aware of it; it is necessary to exacerbate the contradic-
tions of the contemporary avant-garde, since the way to freedom
 FORM AS SOCIAL COMMITMENT 155

can be found only from within a culture; it is necessary to suffer a

massive dose of the very crisis we want to solve; in short, it is nec-
essary to go through the entire Pains Putredinis, since "to be inno-
cent is no longer possible," and "in any case, for us, form can come
only out of the formless, out of the formless horizon which,
whether we like it or not, is our lot."'"
This stance is obviously quite risky. The last citation recalls the
attitude of certain gnostics (Carpocrates, for instance) who believed
that, to get rid of the influence of angels, lords of the cosmos, it
was necessary to undergo the experience of evil, and delve into
baseness to emerge from it totally purified. The historical conse-
quence of such a persuasion took the form of the Templars' secret
rites and the liturgical perversions of an underground church
whose major saint was Gilles de Rais.
And, indeed, for every artist who tries to grasp his reality by
assuming the language of its crisis there is a mannerist who bor-
rows the technique without understanding its purpose and thus
turns the work of the avant-garde into sheer mannerism, a self-
complacent exercise, just another way of alienating oneself to the
existing situation by turning the anxiety of revolt and the bitterness
of criticism into a formal exercise that takes place exclusively at the
level of structure.

On the other hand, if it is possible to assert that the only way in

which one can speak of a situation is by delving into it and by
assuming its means of expression, it is impossible to define the
limits of the process, or the standard of comparison that would
allow us to determine whether the artist has really been able to
turn his experience into some sort of revelation or whether, in
fact, it has been for him only a pleasant, passive vacation. But this
is the task of a critical discourse that analyzes one work at a time and
not of a philosophical investigation concerned with a certain
attitude of contemporary poetics. We can, at most, propose an
aesthetic hypothesis: whenever this process of awareness
produces an organic work that expresses itself in all its structural
connections, we can assume that this is also evidence of the degree
of awareness of both its author and its audience. The form of
such a work cannot but refer to the cultural reality it
represents—refer to it in the most complete and organic way
possible. Every successful form rests on the conscious translation of
amorphous matter into a human di-
156 FORM AS SOCIAL COMMITMENT

mension. In order to dominate matter, the artist must first under-

stand it; if he has understood it, he cannot be its prisoner, no matter
how severely he has judged it. And even if he has accepted it whole-
heartedly, he has accepted it only after seeing its wealth of implica-
tions and after discerning, without disgust, the tendencies that may
seem negative to us. This is the situation that Marx and Engels saw
as perfectly realized in Balzac, whom they considered as both a
reactionary and a legitimist. According to them, Balzac was able to
sketch and organize the rich substance of the world he chose to
narrate with such a visionary depth that his work (that is, the work
of a writer totally disinterested in certain issues, and basically in
agreement with his world—unlike the work of Eugene Sue, who
in the name of progress tried to express a political judgment on the
situation in which he lived) is essential for an understanding and
evaluation of bourgeois society. In other words, Balzac accepted
the situation in which he lived, but he was also able to express it so
lucidly in all its connections, that he did not remain its prisoner, or,
at least, not in his work.

Balzac conducted his analysis at the level of plot, in the way he

presented his subject matter (whose aim was to illustrate the con-
tent of his investigation). Contemporary literature no longer ana-
lyzes the world in this fashion; rather, it exposes it by means of a
structural articulation—so that this articulation is itself the subject,
and thereby the content, of the work.
This is how literature—like music, painting, cinema—expresses
the discomfort of a certain human situation. On the other hand, we
cannot reasonably expect that contemporary society be its only
concern. Literature can also realize, in its structures, the image of
the cosmos that is promoted by science, the last frontier of a meta-
physical anxiety which, being unable to give unitary form to the
world on a conceptual level, cries to elaborate its replacement on an
aesthetic level, in an aesthetic form. Finnegans Wake may well be an
example of such a literary direction.

Some people believe that a concern with cosmic relationships is

an expression of indifference toward mankind and a way of avoid-
ing more human issues. But this is nonsense. A literature that tries
to express, in its openness and indeterminacy, the vertiginous and
hypothetical universes perceived by the scientific imagination is
still concerned with mankind, since it tries to define a universe that
 FORM AS SOCIAL COMMITMENT 157

has assumed its present configuration thanks to a human process;

by "process" I mean the application of a descriptive model to an
objective reality. Here again, literature would express our relation-
ship to the object of our knowledge, and our concern with the form
we have given the world, or the form we have failed to give it, and
would try to provide our imagination with schemes without which
we might not be able to understand a large part of our technical and
scientific activity—which would then really become alien to us,
and assume control over our lives.

In any case, the artistic process that tries to give form to disorder,
amorphousness, and dissociation is nothing but the effort of a rea-
son that wants to lend a discursive clarity to things. When its dis-
course is unclear, it is because things themselves, and our relation-
ship to them, are still very unclear —indeed, so unclear that it
would be ridiculous to pretend to define them from the uncontam-
inated podium of rhetoric. It would be only another way of escap-
ing reality and leaving it exactly as it is. And wouldn't this be the
ultimate and most successful figure of alienation?
 VII

Form and Interpretation in

Luigi Pareyson's Aesthetics

To the idealistic notion of art as vision, Pareyson's theory of forma-

tivity opposes the concept of art as form, in which the term "form"
means organism, formed physicality with a life of its own, harmo-
niously balanced and governed by its own laws; and to the concept
of expression it opposes that of production as forming action.

Formativity
According to Pareyson, all human life is the invention and produc-
tion of forms. Everything mankind does, whether on an intellec-
tual, moral, or artistic level, results in forms—full-fledged, or-
ganic, autonomous creations, endowed with a comprehensibility of
their own. This includes theoretical constructs as well as civic insti-
tutions, daily achievements as well as technical endeavors, paintings
as well as poems.

Since every form is an act of invention, the discovery of the rules

of production required by the object that is being made, all human
work is intrinsically artistic. But once the artistic element in every
production of forms is established, it becomes necessary to find the
principle of autonomy that distinguishes the work of art from any
other kind of form. Croce's idealistic philosophy defined art as the
intuition of a feeling, thereby clearly implying that it had nothing
to do with either morality or knowledge. Pareyson, instead, insists
on the "unitotality" of the individual, who, in turn, lends his (or
her) forming activity a speculative, practical, or artistic direction
while retaining a unity of thought, morality, formativity: "Only a
philosophy of the individual can account for the unity and the dif-
ference of every human activity, since, starting from the indivisibil
 L UI G I PA REY S ON ' S A EST HE T IC S 159

ity and the initiative of the individual, it tries to explain how

every action demands at once the specification of one activity
and a concentration of all the other activities. If action were
absolutely spiritual, there would be no distinction between one
activity and the next, since all activities could be reduced to one
and the same." Just as any speculative undertaking involves
simultaneously an ethical commitment, a passion for research, and
an artistic sensibility capable of directing the research and
organizing its outcome, so artistic action involves morality (not
as a set of binding laws but rather as a commitment that turns art
into a mission and a duty, and prevents the formative activity
from following any law other than that of the work to be
realized), emotion (not as the exclusive constituent of art, but
rather as the affective tinge that the artistic commitment assumes
and into which it evolves), and intelligence (as a constant,
conscious judgment presiding over the organization of the
work, as a critical check which is not extraneous to the
aesthetic operation but accompanies the forming activity from
within and is finalized in its outcome).

Given the presence of all these activities in the individual at

work, what distinguishes art from other personal initiatives is
the fact that in the artistic process all an individual's activities
share in the same purely formative intention: "In art, the
formativity that invests one's spiritual life and allows for the
exercise of other specific operations acquires a certain specificity
itself, by assuming an autonomous direction while dominating all the
other activities and subordinating them to itself ... In art, the
individual forms for the sake of forming, thinks and acts in order to
form."
All these assertions, along with the definition of art as "pure for-
mativity," are likely to be misunderstood, and particularly so if
read in the fading light of the eternal opposition between form
and content and form and matter. On the other hand, the
concept of form as organism should be enough to quiet all formalist
objections. For Pareyson, form is a structured object uniting
thought, feeling, and matter in an activity that aims at the
harmonious coordination of all three and proceeds according to
the laws postulated and manifested by the work itself as it is being
made.
Moreover, "to form for the sake of forming" does not mean "to
form nothing"; the content of every form is the artist—a fact
160 LUIGI PAREYSON'S AESTHETICS

the subject of its narration. The forming artist is revealed by the

work as style, as a way of Conning. The artist is present in the work as
the concrete and extremely personalized trace of an action. "The
work of art reveals the entire personality of the artist, not just in its
subject or its theme, but first and foremost in the unique and very
personal way in which it has been formed.-
This definition renders meaningless all the debates concerning
terms such as "content," "matter," and "form." The content of a
work is its creator, who at the same time is also its form, since the
artist gives his creation its style—this being at once the way the
artist forms himself in his work and the way the work manifests
itself as such. Thus, the very subject of a work is none other than
one of the elements in which the artist has expressed himself by
giving himself form.

The Matter of Art

Art understood as form cannot but have a physical existence. The
Crocean illusion of an interior figuration, whose physical exterior-
ization is only a corollary event, deliberately ignored one of the
richest and most fruitful areas of creativity. According to Croce,
intuition and expression were indistinguishable (it was, therefore,
impossible to distinguish between an image and the sound or the
color that expressed it; indeed, the image was itself an expression),
but expression and exteriorization were two separate things—as if
an image could be born as sound or color without the reference,
the support, and the suggestion provided by a physical operation.
It is for this reason that at the very moment Crocean aesthetics was
at its most influential (and despite its influence), numerous artists
and philosophers turned the question of matter in art, the dialogue
with matter that is indispensable to any artistic production, into the
object of scrupulous analysis. Physicality, here understood as resist-
ance, is necessary to the formative action both as a motive and as an
obstacle.

These are the issues that concern Pareyson when he investigates

the dialogic activity by which the artist, in the restraint imposed by
the obstacle, finds his truest freedom; for this is what allows him to
move from the vague realm of aspiration to a concrete awareness of
the possibilities of the material at his disposal, whose laws he grad-
 LUIGI PAREYSON ' S AESTHETICS 161

ually reinserts into an organization that assumes them as the laws

of the work. Pareyson's analysis rests on a vast amount of docu-
mentation drawn from the experience of various artists, from Flau-
bert to Valery and Stravinsky.
Matter is therefore an obstacle to the inventive activity which
will eventually resolve the laws of the obstacle into those of the
work. Given this general definition, one of the most personal as-
pects of Pareyson's doctrine consists in bringing together, under the
rubric "matter," all those realities that clash and intersect in the
world of artistic production: "means of expression," techniques of
transmission, codified precepts, all the traditional "languages," the
very instruments of art. All this is included in the general category
"matter," the exterior reality on which the artist works. An ancient
rhetorical tradition can thus play to a writer the same role as a piece
of marble plays to a sculptor: that of an obstacle chosen to suggest
action. The very aim of a functional work must be considered as
"matter": a set of autonomous laws which the artist must be able to
interpret and turn into artistic laws.

According to the aesthetics of formativity, the artist, in forming,

effectively invents totally new laws and rhythms, but this novelty
does not come out of nothing. It consists of a set of suggestions
that both a cultural tradition and the physical world have offered to
the artist in the initial form of resistance and coded passivity.
This leads us to yet another aspect of Pareyson's aesthetic doc-
trine: artistic production is a matter of "trying," of proceeding by
means of proposals, drafts, and other patient interrogations of
"matter." But this creative adventure has both a point of reference
and a term of comparison. The artist proceeds by trial, but every
trial is guided by the work as it is to be—that is, by the appeals and
the demands which are intrinsic to the process of forming and
which direct the productive process. "Trying, therefore, is based
on a criterion that is at once indefinable and yet quite firm: an intu-
ition of the outcome, the divination of the form to be." Pareyson
calls the form toward which the artist strives "forming form."

The Forming Form and the Formative Process

The concept of "forming form" entails a new concept of the
"work" as the guide of its own empirical realization. We might, at
162 LUIGI PAREYSON ' S AESTHETICS

first, be puzzled by assertions according to which a work exists

from the very start as a "cue," a germ that already possesses within
itself the possibility of expanding into a complete form—in other
words, as a work in puce. But this "germ" acquires a value—that is,
assumes all its qualities and becomes fertile—only if it is grasped,
understood, and appropriated by a person. A brush stroke, a mu-
sical phrase. a line of verse (particularly the first line, which, ac-
cording to Vakry, determines the development of the entire poem)
are all germs of forms which, by the mere fact that they are and
exist as the premises of future configurations, presuppose the co-
herence of organic growth. The artist must, therefore, turn the co-
herence implicit in the cue into his own coherence and must
choose, from among the various directions he can take, the most
congenial one, the only one that will be fully realized.

This dialectic of artist and "forming form" may at first seem to

suggest the possibility of the work as a hypostatized autonomous
entity. But the concept of the forming form is based on a belief in
the profound congeniality between human work and the natural
laws of forms. Forms demand to evolve according to a natural in-
tentionality that is not opposed to human intentionality, since the
latter will be productive only in its interpretation of the former. To
invent formal human laws does not contradict nature's formativity;
rather, it extends it. This adventurous, inquisitive aspect of the
formative action leads Pareyson to write a number of dense, inci-
sive pages on the value of improvisation and practice as means
for understanding the potential of "matter," and to reconsider the
question of inspiration outside the usual romantic or Dionysian
schemes.

Once completed, autonomous and harmonious in all its parts,

the work will present itself as a finished model. At this point, Par-
eyson's analysis focuses on the inner coherence of the work and on
the reliance of the whole on all its constitutive parts, thus providing
the critic with precious indications concerning both the interpretive
problems entailed by works that have only partially survived the
ravages of time, and the nature and formal potential of the "frag-
ment." This, in turn, brings about a new perspective on the Cro-
cean opposition between "structure" and "poetry," since all the
parts of a work are no longer subordinated to isolated instances of
"poetry" but rather are seen as integral parts of one artistic orga
 LUIGI PAREYSON ' S AESTHETICS 163

nism: a total form in which all the so-called "padding" has a "struc-
tural" value (and here I am using the term "structure" as a synonym
for "form," for an artistic entity), since it shares in the perfection
and legitimacy of the form that it supports.
What finally unifies all these theoretical formulations is the fun-
damental premise according to which a form, once it has reached
completion and autonomy, can be seen as perfect only if it is dynam-
ically considered. Aesthetic contemplation is this active considera-
tion that retraces the process which gave life to form. The work is
thus defined as the narration of the effort that went into its making:
"form is the very process in its conclusive and inclusive aspect; it is
not separable from the process of which it is the perfection, the
conclusion, and the totality." Form is at once the "current mem-
ory" and the "permanent recollection" of the productive activity
that gave it life.

The Theory of Interpretation

Form is the culmination of a process of figuration and the begin-

ning of a series of successive interpretations. As the product of a
process of figuration, form is the cessation of the forming process
which has reached its conclusion. But since the fact of being form
opens it up to an infinity of different perspectives, the process
which actualizes itself as form also realizes itself in the continuous
possibility of interpretation. The comprehension and interpretation
of a form can be achieved only by retracing its formative process,
by repossessing the form in movement and not in static contempla-
tion. In fact, contemplation simply follows the conclusion of an
interpretation, and to interpret means to assume the point of view
of the producer, to retrace his work in all its trials and interroga-
tions of matter, in its response to and choice of cues, in its intuition
of what the inner coherence of the work wants it to be. Just as the
artist could intuit, in the intrinsic disorder of the cues, the outlines
of a future order, so will the interpreter refuse to be dominated by
the work as a completed physical whole, and will instead try to
situate himself at the beginning of the process and to re-apprehend
the work as it was meant to be. Only by doing this will he be able
to measure the ideal form (the"forming form") that will gradually
appear in his mind's eye against the work as it actually is (the
 164 LUIGI PAREYSON'S AESTHETICS

"formed form"), and thus become aware of the resemblances and

the differences between the two. "Every work is identical to its exe-
cution, but it also transcends it. It is identical to it in that it surren-
ders itself to it and finds in it its only way of being; it transcends
it because it is at once its stimulus, its law, and its judge." This
explains how the difference between the simple reading of a work
and a real critical judgment of it is based not on quality but
rather on complexity and commitment. They are both interpretive
acts; just as translations are interpretive acts, as well as performances,
and the transposition of a work into a different medium, and, for
that matter, the reconstruction of an unfinished or mutilated
work, even—and this might sound like an outrageous assertion,
though it is perfectly, if exceptionally, justified by the practice of both
critics and performers—the alterations made in a work in the
course of its performance. All these instances involve an
interpretation that, retracing a formative process from the very
beginning, repeats its outcome even though often under different
circumstances.

This assimilation of contemplation, performance, and judg-

ment, with all the problems it entails, has led some to suspect that
Pareyson's theory might be unable to account for the effective
differences in the various arts, thus preventing any discussion of
their inner problematics. But this does not seem to be at all the
case. In fact, his theory allows one to examine the undoubted
operative differences between, say, a musical performance and a
translation or a restoration, along with all the possible approaches and
particular psychological dispositions each of these activities entails.
However, it should be remembered that Pareyson's broader
definition of the notion of interpretation is strictly dependent
on another notion which, if neglected, will inevitably lead to a
misunderstanding of many of his affirmations. This theory of
interpretation acquires full meaning only if style is defined as a way of
forming.

Style as a Way of Forming

Pareyson's aesthetics postulates a cultural universe that consists of a

community of existentially situated individuals who are, however,
open to communication because of the substantial unity of their
structures. The very notion of form can be better understood
 LUIGI PAREYSON ' S AESTHETICS 165

formed, a form does not subsist as an impersonal reality; rather, it

actualizes itself as a concrete memory of both a formative process
and a forming personality. The formative process and the person-
ality of the forming agent coincide only in the objective texture of
the work, in its style. By "style" I mean a very personal, unrepeat-
able, characteristic "way of forming"—the recognizable trace that
every artist leaves in his work and which coincides with the way the
work is formed. Thus, the artist gives himself form in the work: to
understand a work means to possess its creator in a physical object.
It is important to remember this, in order not to misunderstand
the notion of "pure formativity" that Pareyson considers specific to
art. Form communicates itself alone, but in it lies the artist, as style.
These premises should be enough to undermine any too exclusively
naturalist or organicist interpretation of formativity. In the work,
the artist forms "his concrete experience, his interior life, his
unique spirituality, his personal reaction to the world in which he
lives, his thoughts, customs, feelings, ideals, beliefs, aspirations."
As already noted, this does not mean that the artist narrates himself
in his work; he reveals himself in it as a way of forming.
Against all those doctrines that see art as a way of knowing, the
aesthetics of formativity maintains that the only knowledge an art-
ist will necessarily offer is the knowledge of his personality concre-
tized into a way of forming—all of which, of course, does not pre-
vent an artis t from p rop osin g, in hi s art, hi s own p ers ona l
viewpoint, or even simply an obscure feeling about the world.

Permanence of the Work and Infinity of Interpretations

This polarity between the concrete personality of the artist and that
of the interpreter allows Pareyson to situate the potential for per-
manence of a work of art in the very infinity of the interpretations
it opens itself to. By giving life to a form, the artist makes it acces-
sible to an infinite number of possible interpretations—possible be-
cause "the work lives only in the interpretations that are given of
it," and infinite not only because of the characteristic fecundity of
the form itself, but because this fecundity will inevitably be con-
fronted with an infinity of interpreting personalities, each with its
own way of seeing, thinking, and being. Interpretation is an exer-
cise in "congeniality," based on the fundamental unity of human
166 LUIGI PAREYSON'S AESTHETICS

behavior, and presuming both an act of fidelity toward the work

and one of openness to the personality of the artist—a fidelity and
an openness which are, however, manifested by another personal-
ity, with its own dislikes and preferences, its sensibilities and inhi-
bitions. All these existential data would be enough to preclude in-
terpretation if its object were closed and well defined. But since
form is nothing but the organization of an entire personal world
(and through this of an entire historical context) in such a way that
it offers itself as a single whole in a thousand different perspectives,
the personal situations of the interpreters, far from precluding any
access to the work, become occasions for this access. And every
access is a way of possessing the work, of seeing it in its entirety,
yet with the awareness that it can always be reconsidered from a
different point of view: "There is no definitive or exclusive inter-
pretation, just as there is no approximate and provisional interpre-
tation." The interpreter becomes a means of access to the work and
by revealing the nature of the work also expresses himself; that is,
he becomes at once the work and his way of seeing it.

Of course, at the theoretical level, Pareyson's analyses assume an

optimum aesthetic experience. Nevertheless, what this view of in-
terpretation stresses is the intimate relationship, within a work, be-
tween genesis, formal properties, and the possible reactions of the
interpreter. These three aspects, which the formalists of New Crit-
icism insist on keeping distinct (even though they seem to devote
all their attention to the second, to the exclusion of the other two),
are inseparable in the aesthetics of formativity. A work consists of
the interpretive reactions it elicits, and these manifest themselves as
a retracing of its inner genetic process—which is none other than
the stylistic resolution of a "historical" genetic process.
 VIII

Two Hypotheses about the Death of Art

We arc closest to waking

when we arc dreaming of dreaming.
Novalis

Most interpretations of contemporary art give the impression of

being more concerned with historical justifications, or with the def-
inition of a poetics or a procedure, than with aesthetic evaluation
(which demands an axiological scheme as well as a critical choice
that expresses itself in terms of "ugly" or "beautiful," "poetry" or
"nonpoetry," "art" or "nonart," or, more shrewdly, "success" or
"failure" in relation to an underlying poetics).
There are reasons for this impression; indeed, one wonders why so
few of those who sense it as a bad sign dare denounce it and why so
few of those who do not feel threatened by it have the courage to
explain it and theorize about it.
This brings up an interesting question: Is this situation due to a
choice by contemporary art critics, or does it depend on the new
notion of art expressed by most contemporary works?

I myself have been guilty of an action that most defenders of

axiological criticism condemn: I have tried to describe some phe-
nomena of contemporary art from the point of view of the inten-
tions (the poetics) underlying the artistic procedure, and of the his-
torical reasons informing these intentions. In other words, what
notion of art motivates most of today's artists? To what extent does
this new idea reflect the development of a modern aesthetic con-
sciousness? And how do these intentions become methods of pro-
cedure, and, therefore, formal structures? The notion of "open
work" seemed particularly effective in explaining these phenom-
ena, which is why I proposed it. Obviously, such a choice automat-
ically excluded all critical evaluation of the works in question. It
168 T W O HYPOTHESES ABOUT THE DEATH OF ART

was understood that I was not going to be concerned with the suc-
cess or failure of a work, since my approach was not that of a liter-
ary, figurative, or musical critic but that of a cultural historian. I
was going to be concerned only with the works, both as projects
and products of particular formal approaches capable of clarifying
certain aspects of contemporary culture. Criticism had nothing to
do with it. Obviously, those who condemned this kind of study for
avoiding the risk of an axiological distinction between valid and
nonvalid works were essentially expecting the historian of poetics
to do the job of the critic. It was a little as if, during a historical
investigation of the effects of the Sarajevo assassination (how did
the event influence other important historical movements such as
the Allies' intervention in the war, and the Russian Revolution?),
someone had suddenly wondered whether the murderer's act was
moral or not. Though perfectly valid in a different context, such an
ethical consideration would be totally useless to a historical analysis
of causes and effects. And yet, on second thought, that sort of ob-
jection is never entirely irrelevant. After all, it is fairly natural that
a historian working on a particular period should center his study
on the events he deems most relevant. Similarly, the cultural histor-
ian who attempts a description of the artistic movements of his
times is inevitably led to discuss those art phenomena which,
though they may mostly interest him for their implicit or explicit
poetics, have also met with his approval as finished works of art;
otherwise he would not have noticed them or would not have been
able to conceal the irritation, disgust, or boredom they might have
provoked in him.

And yet, if our cultural historian had decided to commit himself

to a critical analysis, would he have been able to work with cate-
gories such as "ugly" and "beautiful," "poetry" and "nonpoetry,"
or would he have been able only to reiterate his description of struc-
tural models and of the poetic intentions they express? Moreover, if
it is possible to conduct an effective historical analysis of the poetics
of the thirteenth century or of Pericles' times, albeit discriminating
between critical judgment and structural analysis, is it possible to
express a critical judgment of the more provocative phenomena of
contemporary art without inevitably lapsing into a structural anal-
ysis that would render any axiological evaluation superfluous?

All this brings us back to our original question: Does a descrip

 TWO HYPOTHESES ABOUT THE DEATH OF ART 169

tive analysis (what some would define as a "phenomenological"

discourse, with no reference to the strict Husserlian implications of
the term) depend on a free theoretical choice, or is it made neces-
sary by the nature of contemporary art? In other words, does the
description and justification of a poetics that has come to replace
the aesthetic evaluation of a work depend on the fact that the
speaker wants to be considered as a scholar of poetics or, rather, on
the fact that the works he is concerned with can be understood and
justified only as the expressions of a particular poetics?
All this leads us to a number of problematic conclusions. No-
body doubts that in order to understand a work it is necessary to
understand the poetics that underlies it. The misunderstandings
surrounding Dante's Paradiso,' for instance, were merely the result
of the cultural myopia of certain scholars who were unable to con-
sider that theological monument as the most vital and most deeply
poetic expression of the medieval artist. On the other hand, it is
also true that in modern art, from Romanticism to our day, poetics
has not been considered only as a project aiming at the production
of an artistic object (and, as such, destined to disappear once the
object has been realized). On the contrary, it has become art's main
subject matter, its theme, its raison d'être. Works of art have become
treatises on art. "Poetry of poetry," "poetry about poetry," "poetry
to the second power"—these are all examples of the same tendency.
Mallarme wrote poetry to discuss the possibility of writing poetry.
As we have already noted, Joyce's Finnegans Wake is its own poetics.
A Cubist painting is a discourse about the possibilities of a new
pictorial space. Oldenburg's entire oeuvre is a long discourse on the
stupidity of making art in the traditional sense, a deliberate choice
between artistic activity and ethical action (art as protest, as a mes-
sage of salvation).

None of these examples is saying anything new. What is new,

instead, is the intensity and the determination with which we must
confront the consequences of this new tendency of contemporary
art. Let us assume that: (I) the work of art becomes the concrete
enunciation of its own poetics (and of all the theoretical problems
that a poetics generally, and more or less consciously, entails: a vi-
sion of the world, a notion of the function of art, an idea of human
communication, etc.); (a) the most relevant way of approaching a
work of art is to acknowledge the procedures that it exemplifies; (3)
170 T W O HYPOTHESES ABOUT THE DEATH OF ART

these procedures can themselves be reduced to a "model"

and therefore to an abstraction, since they can be both described
and explained. In this case, won't this sort of discourse exhaust all
there is to say about the work? There will no longer be any need to
speak of a "beautiful" or "ugly" work, since the success of the work will
have to do solely with whether or not the artist has been able to express
the problem of poetics he wanted to resolve.

First Hypothesis: The Death of Art

It often happens that, once the reader or viewer of contemporary
art has understood what the work is all about (that is, the structural
idea it wants to realize, such as a new organization of narrative
time, a new subdivision of space. or a certain relationship between
reader and author, text and interpreter), and particularly if he has
understood it thanks to the preliminary declarations of the artist or
the critical essay that introduces the work, he no longer feels like
reading the work. He feels he has already gotten all there was to get
from it, and fears that, if he bothered to read the work, he might be
disappointed by its failure to offer him what it had promised.
I recently came across Composition No. 1, by Max Saporta. A
brief look at the book was enough to tell me what its mechanism
was, and what vision of life (and, obviously, what vision of litera-
ture) it proposed, after which I did not feel the slightest desire to
read even one of its loose pages, despite its promise to yield a differ-
ent story every time it was shuffled. To me, the book had exhausted
all its possible readings in the very enunciation of its constructive
idea. Some of its pages might have been intensely "beautiful," but,
given the purpose of the book, that would have been a mere acci-
dent. Its only validity as an artistic event lay in its construction, its
conception as a book that would tell not one but all the stories that
could be told, albeit according to the directions (admittedly few) of
an author.

What the stories could tell was secondary and no longer interest-
ing. Unfortunately, the constructive idea was hardly more intrigu-
ing, since it was merely a far-fetched variation on an exploit that
had already been realized, and with much more vigor, by contem-
porary narrative. As a result, Saporta's was only an extreme case,
and remarkable only for that reason.
 TWO HYPOTHESES ABOUT THE DEATH OF ART 171

But one does not need a Saporta to reach this kind of conclusion.
As we all know, some interpretations of Finnegans Wake risk being
more interesting, informative, and entertaining than the work it-
self. Similarly, the summary of a movie, or a description of the
criteria according to which it has been realized, is often more per-
suasive than the movie itself. Indeed, it often happens that a work
falls quite short of the expectations that its poetic intentions have
aroused in us. The banal question of the neophyte confronting a
work of abstract art ("What does it mean?"), a question that would
seem to have nothing to do with aesthetics, criticism, or the history
of poetics, is much more illuminating than it seems. The hapless
viewer asks what the author of the painting wanted to do, because
if he does not know this he won't be able to enjoy the painting. If
someone explains it to him, then he may begin to appreciate the
work. The work or its rationalization? In any case, his critical ap-
proach clearly shows us (as if it were necessary) that in modern art
the question of poetics has become more important than the crea-
tion of the work itself, that the way in which a work is constructed
has become more important than the constructed work, and that
form can be appreciated only as the outcome of a formal approach.2

If these observations are true and can be applied, though with

different emphasis, to all the products of contemporary art, then
we have to admit that aesthetic pleasure has gradually changed
from the emotional and intuitive reaction it once was to a much
more intellectual sort of appreciation. This is only a hypothesis, but
if it is correct there is no reason for despair. After all, didn't the
medieval reader find pleasure in applying his intelligence to the dis-
covery of many allegorical meanings beneath a literal surface? And
wasn't this intellectual discovery colored by emotion? Throughout
the centuries, the idea of art has undergone numerous changes. The
intuitive spark and emotional shiver that were once thought to ac-
company all aesthetic revelation are today not only dated but also
limited to a particular historical period and a precise set of cultural
models, even though it would be wrong to assume that they have
lost all their appeal.

But if this is what Art means to contemporary aesthetics, then

the intensely self-analytical trend I have just described can certainly
be seen as a sign of the decline of art—more than that, of a concrete
example of its death.
172 TWO HYPOTHESES ABOUT THE DEATH OF ART

According to Piero Raffia, "the avant-garde is a trick of history

meant to hasten the 'death of art,' or, rather, art's transition from
the cultural function it fulfilled in the past to a completely different
one. In order to express this concept I have used a metaphor (a
'trick of history') which, however, should not be taken to mean that
most avant-garde ideologies are not aware of what is happening.
Quite the contrary: most of them are so aware of it that it is all they
can speak about . . . This change manifests itself as a surplus of
rational self-consciousness in relation to the creative process and
the kind of artistic pleasure it is supposed to produce . . . Today's
art demands an increasingly keener critical awareness, an 'ideolog-
ization' of itself . . . This has resulted in a paradoxical imbalance
between what the works actually say and the doctrinal surplus that
justifies them."'

We can understand how this phenomenon, or this coincidence of

phenomena, may, for the sake of description, be defined as "the
death of art," but this is not enough to explain what in fact the
phrase means. Should it be taken as a facile Hegelianism, implying
the dissolution of art into philosophy, or should it instead be seen
as the premise of a more subtle speculation? I have in mind the sort
of speculation, more philosophical than aesthetic, that one finds in
an essay such as "La questione della `morte dell'arte' e la genesi della
modema idea di artisticit y" (The question of the 'death of art' and
the genesis of the modern idea of artisticity), with which Dino For-
maggio opens his book L'idea di artisticita.'

In this essay, Formaggio shows how the elements that have pre-
occupied us in the preceding pages—that is, the emergence of a
poetry of poetry and of the critical awareness of this phenome-
non—were already present in Schiller, Novalis, and Hegel, not to
mention HOlderlin. The careful analysis that he devotes to these
authors and to the evolution of the notion of the "death of art"
shows that it would be much too simplistic to believe in "a histori-
cal end of art," and that it would be much more reasonable to
understand the formula in the Hegelian sense of "the end of a cer-
tain form of art," part of a historical development in which the
advent of a new idea of "art" must appear as the negation of what
the same term meant for the preceding culture.

In the course of his essay, Formaggio quotes a page by De Sanctis

(1817-1883) in which the famous Italian critic clearly showed how
 TWO HYPOTHESES ABOUT THE DEATH OF ART 173

the idealistic nineteenth century was very much aware of this pro-
cess. Rather than interpreting it as a symptom of impending death,
however, De Sanctis chose to see it as the beginning of a new devel-
opment born out of dialectic negation. "What's the point of com-
plaining about the state of art and wishing this or that? Science has
infiltrated poetry and is here to stay, because this fact corresponds
to the current condition of the human mind. We have never been
able to look at something beautiful without immediately wonder-
ing whether it is also reasonable—and here we are already in the
midst of criticism and science! Not only do we want to enjoy, but
we also want to be conscious of our enjoyment; not only do we
want to feel, but we also want to understand. Today, honest poetry
is as impossible as honest faith. Just as we are unable to speak of
religion without being irked by doubts ('But is it really true?'), so
are we unable to feel without philosophizing about our feelings, or
to see without trying to understand our vision. All those who re-
sent Goethe, Schiller, Byron, and Leopardi for constructing, as
they see it, a "metaphysics in verse," remind me of those priests
who rail and rant against philosophy and bemoan the loss of faith.
Unfortunately faith is gone, and poetry is dead. Or rather, since
both faith and poetry are immortal, what is dead is one of their
particular ways of being. Today, faith springs out of conviction, and
poetry out of meditation. They are not dead; they are only dif-
ferent."'

Obviously, the situation described by De Sanctis is not our cur-

rent one; but aside from the fact that it certainly contained the seeds
of our situation, what matters in this statement is the dialectic con-
fidence and the lightheartedness with which the great critic ac-
cepted the crisis of a notion of art which, until then, had seemed
the only possible one. We, too, should be capable of this confi-
dence, even though what lies ahead may for the moment seem quite
uncertain. Formaggio is clearly capable of it when he posits, at the
very basis of his notion of art, the Hegelian concept of the "dialectic
death, within the artistic and aesthetic activity, of certain figures of
consciousness, and through this their constant transformation and
regeneration in an ongoing self-consciousness." Formaggio sees
all contemporary art as stirred by a movement of mortal self-
consciousness, recognizable in its "fundamental intention to start
again from zero," in its intensely self-reflective attitude. But he sees
174 TWO HYPOTHESES ABOUT THE DEATH OF ART

this as a positive movement: death as "the death of death," negation

as "the negation of negation." All this should lead us to conclude
that, even if the proposed hypothesis were valid (by which I mean
the prevalence of poetics over poetry and of the abstraction of a
rationalized structure over the concreteness of the work itself), far
from discouraging us, it should instead invite us to study the new
critical categories which could be applied to the works that will be
born out of this new idea. And we should not be afraid that, by
turning the artistic object into both the pretext for an intellectual
investigation and the support of a rationalizable model, the artistic
process might forever lose its autonomy. It has happened before:
What autonomy did petroglyphs have? Traced for either magic or
religious reasons, they were never appreciated for their "artistic"
value (since they were always hidden at the back of caves). At most,
we should note how avant-garde art—having long polemicized
against all art with a propagandistic, political bent (drawings of
workers, celebratory poems, ecological symphonies, etc.) for hav-
ing degenerated into heteronomous activities whose only criterion
of judgment was not aesthetic but political—has also lapsed into a
similar situation, and must now accept for itself, as a necessary con-
dition, the very heteronomy with which it reproached other poet-
ics. And, indeed, both kinds of art, equally heteronomous, would
seem to find their very justification and validity in sharing the same
cultural context: on one side propagandistic appeal; on the other,
philosophical-scientific reflection. There have been other times in
history when two different artistic tendencies, instead of asserting
their own autonomy and self-sufficiency, ended up depending on
this sort of reciprocally exclusive rapport.

Second Hypothesis: The Recovery of Aesthetic Value

All this talk about autonomy and heteronomy, however, should

make us very suspicious about a possible conclusion that we might
otherwise have accepted without hesitation. If the contemporary
work of art reduces itself to a declaration of poetics, and, through
this, to a philosophical declaration concerning its vision of the
world—if, in other words, the work of art becomes another prop
for knowledge—then how will its procedures differ from those of
science or philosophy? If, in the abstraction of its rationalized struc-
 TWO HYPOTHESES ABOUT THE DEATH OF ART 175

cure, the work of art expresses a particular notion of time and space,
how will this notion differ from the one elaborated by other disci-
plines?
The defender of contemporary art could reply that when a work
of art expresses certain ideas about the world, or man, or the rela-
tionship between the two in the way in which it is constructed, it
always does so in a "total" sense, as if the work, or the structural
model the work realizes, were a compendium of reality (as seen,
for instance, in Finnegans Wake), whereas both science and philoso-
phy (at least nonmetaphysical philosophy) seem to proceed in
terms of partial definitions, allowing us only a temporary knowl-
edge of separate aspects of reality—since they cannot afford to give
us a comprehensive synthesis, or they would become works of
imagination and move into the realm of art. For the sake of synthe-
sis, such an answer could be translated into the following one: art
offers us an organic knowledge of things—in other words, it ac-
quaints us with things by gathering them into one form. The struc-
tural model envisioned by poetics and revealed by the critical dis-
course is just a configuration, a Gestalt, that can be seized only in
its totality. It must not be verified in its isolated elements, but rather
accepted as the proposal of an intuitive vision, valid at the level of
the imagination, even if rationally analyzable in its various aspects.
This sort of answer would lead us back into an autonomous zone
reserved exclusively for artistic discourse. And we would realize
that if it is true that in contemporary art the formed object tends to
disappear behind the formal model it is supposed to express, it is
also true that this model assumes all the prerogatives that once be-
longed to the formed object, and, as a result, it can be not only
"understood" but also "enjoyed" for its organic qualities and,
therefore, appreciated in an exquisitely aesthetic sense.

In other words, to some the most relevant aspect of Finnegans

Wake is not the work itself but the project that underlies it. Finne-
gans Wake speaks of the structuring of a circular universe in which
it is possible to establish multiple relationships among the various
elements, and in which every element can assume different mean-
ings and relational capacities depending on how we want to under-
stand the context—and vice versa. What attracts us most in this
text is not so much an actual pun as the possibility of a complete
language based on puns, a multiformity of language that will al-
176 T W O HYPOTHESES ABOUT THE DEATH OF ART

most appear as the image itself of the multiformity of real events.

But this entire structural design can itself be enjoyed as a complex
and well-calibrated organism, which, when understood, can re-
lease the same imaginative mechanisms, the same schemes of intel-
ligence. that presided over the contemplation of the harmonic
forms of a Greek temple. Does this mean that we may have recov-
ered aesthetic value in a different way, at a level of greater intellec-
tual rarefication? Or are we speaking of aesthetic value the way we
do when we say that a difficult equation, brilliantly solved, has aes-
thetic value for a mathematician who understands and appreci-
ates it?
But, once again, just as we are about to find an answer to an
extreme question, we realize that there is something that does not
jell. Is it true, really true, that the only thing we enjoy in our read-
ing of Finnegans Wake is the poetics that sustains it, and that the
concrete expression of the linguistic event leaves us entirely indif-
ferent? Generally speaking, it is true that the vast array of critical
introductions has made it much easier for us to understand the
structural mechanism of the work than to delve into the work itself;
on the other hand, it is also true that, once we have understood the
structural mechanism of the work and have summoned up enough
courage to venture into the pages of the book, we keep encounter-
ing new incarnations of its structure which make us realize that this is
really the first time we have truly savored it. Which, of course,
does not mean that we can appreciate the work only when we
bump into such individual instances of intense corporeality, and
that only those instances allow us to tolerate without irritation the
rest of the work and what underlies it. Such an interpretation
would commit the same error made by the idealist aesthetics that
broke down the entire Divine Comedy into "structure" (tolerated as a
nonartistic framework) and "lyrical flashes" (the only enjoyable
fragments). But there is no contradiction in assuming both (a) that
one must appreciate the whole structure of a work as the declara-
tion of a poetics, and (b) that such a work can be considered as fully
realized only when its poetic project can be appreciated as the con-
crete, material, and perceptibly enjoyable result of its underlying
project.

To appreciate a work as a perceptible form means to react to the

physical stimuli of the object, not just intellectually but also—so to
 TWO HYPOTHESES ABOUT THE DEATH OF ART 177

speak—physically. Fraught with a variety of responses, our appre-

ciation of the object will never assume the univocal exactitude char-
acteristic of intellectual understanding and will be at once personal,
changeable, and open. Romantic aesthetics defined the appreciation
of art as an act of intuition, precisely in order to underline the fact
that the proper understanding of a form involved a number of fac-
t ors that could not be reduced to a mere intellectual understand-
ing—factors which, together, constituted an organic reaction that
could be analyzed only a posteriori. We could easily define such an
experience as an aesthetic emotion—if only it involved, as the Ro-
mantics thought, an emotional, nonconceptual response.

On the basis of all this, we can conclude that contemporary

works can be evaluated critically in terms of success and failure only
if we take these terms in their most organic sense (to replace the
vague dichotomy between beauty and ugliness, poetry and non-
poetry). Which in turn means that even in those cases in which the
structural model of a work appears as the primary value realized
and communicated by the form (in other words, when the work
appears mostly as a vehicle for a poetics), the work fulfills its fullest
aesthetic value only insofar as the formed product adds something
to the formal model (so that the work manifests itself as the "con-
crete formation" of a poetics). The work is something more than
its own poetics (which can be articulated also in other ways), since
the very process by which a poetic model acquires a physical form
adds something to our understanding and our appreciation.

This characteristic was present even in those historical periods in

which art appeared as an incorporeal rational construct devoid of
all emotional function and impermeable to intuition. Medieval man
appreciated a work for its combination of allegorical meanings and
rational declarations, but even in his time it was generally under-
stood that underlying any appreciation of a beautiful form was a
visio, a sensual act, a physical relationship not just with the abstract
form of the object but with its complex structure, its substance.

Thus, the aesthetic categories more likely to afford us an evalua-

tion, a judgment, of a work of art are the very ones that have been
in constant elaboration ever since De Sanctis, namely: (a) a form is a
realized, concrete fusion of "contents" (which, before becoming
form, were either intellectual abstractions or obscure psychological
urges); (b) a work of art is a fusion, an "as-similation" between a
178 T W O HYPOTHESES ABOUT THE DEATH OF ART

psychological/cultural universe and a matter capable of assuming a

particular, irreplaceable form; and (c) a work of art is the result of a
formative activity that has been implemented for its own sake.6
This notion of form would solve the problem of contemporary
artistic phenomena, just as it had solved other problems before.
Formerly it was seen as a concrete solution of the "quarrel" be-
tween "form" (here understood as the exterior manifestation of a
cultural or psychological content) and "content" (here understood
as an ensemble of cultural and emotional elements capable of exist-
ing also outside the work in the forms of logical reflection or psy-
chological effusion). Now it appears as the concrete solution of the
"quarrel" between the "question of poetics" (here understood as a
formal model which has been and can be elaborated within the con-
text of a cultural discourse, and which need not assume the form of
a concrete artistic object) and a "physical organism" (which in nu-
merous cases is really only a temporary and inessential vehicle for
the ingenious solution of a question of poetics).

A definition of the poetics of a given period is perfectly legiti-

mate and can even be considered a useful tool for a deeper under-
standing of the works, but it is seldom enough to justify a work. A
work can be considered "good" only if, on direct contact, it offers
us something richer, more varied, more elusive and allusive. Every
time we reread Ulysses we understand things that the mere enunci-
ation of its poetics could not have told us, and this, in turn, helps us
amplify and verify the enunciation of its poetics.
In the light of this second hypothesis, we can thus bring the pos-
sibility of a critical evaluation back within the current aesthetic ho-
rizon. In other words, even those works that seemed condemned
to be a mere pretext for a cultural description, a structural under-
standing, a historical justification, can offer us a choice.
This second hypothesis is, in addition to being an alternative to
the first one, an attempt to define the conditions which, while al-
lowing for future changes in the very notion of art, can still make
room for a critical discourse that has long been part of our culture.
To the skeptics, we can answer that it is not true that contempo-
rary art tries maliciously to elude all possible evaluation; it does not
mock the expectations of yesterday's critic, who approaches the
work with the best of intentions, with flair, and with a taste for the
concrete, only to see it slip away along the tortuous path of intellec
 TWO HYPOTHESES ABOUT THE DEATH OF ART 179

tual communication and other abstractions. This is not true. Even

the most decidedly experimental works cannot cheat—if the critic
is alert and ready. But in order to be alert and ready, the critic must
understand the direction that the notion of art is taking today, so
that he will not waste his time looking for "lyrical expressions of
feeling" in works which are mostly concerned with giving a con-
crete, physical expression to a particular poetics and which delib-
erately exclude all emotional intrusions from their discourse.

And this is precisely why those works that investigate contem-

porary poetics have a validity that takes precedence over other crit-
ical processes: they make room for choice—provided this choice is
not expected from the theoretical investigations of aesthetics, on
which the very conditions of the choice rest, or from the investiga-
tions of cultural history, which are mostly concerned with the his-
torical developments of both poetics and criteria of choice.
 IX

The Structure of Bad Taste

Bad taste shares the same lot that Croce saw as characteristic of art:
everybody knows what it is and how to detect and predicate it, but
nobody knows how to define it. For this, it is often necessary to
turn to the experts. the connoisseurs, people "with taste," on the
basis of whose behavior we can then define good or bad taste, in
relation to particular cultural settings.
At times we recognize bad taste instinctively, in the irritation we
feel when confronted by an obvious lack of proportion, or by
something that seems out of place—a tactless remark (what we
commonly know as a gaffe) or unjustified pomposity: "It was dy-
namic hatred and loathing, coming strong and black out of the
unconsciousness. She heard his words in her unconscious self, con-
sciously she was as if deafened, she paid no heed to them"; "Her
subtle, feminine, demoniacal soul knew it well" (both examples
courtesy of D. H. Lawrence's Women in Love). In all these cases,
bad taste manifests itself as a lack of measure, a "measure" that is
itself very difficult to define, since it varies from place to place and
from age to age.

On the other hand, it would be hard to find anything in worse

taste than the funerary sculptures of the Cimitero Monumentale in
Milan, or Forest Lawn in Los Angeles. And yet, these perfectly
legitimate Canovian exercises, representing Pain, Pity, Forgetful-
ness, etc., can hardly be accused of lacking measure. Formally
speaking, this is certainly not their problem. If lack of measure
there is, it has nothing to do with the form of the object but rather
with history or with circumstances: to imitate Canova in the
middle of the twentieth century makes little sense, even though a
representation of Pain cannot be considered out of place in a ceme-
tery. What can be considered if not out of place at least tactless is the
 THE STRUCTURE OF BAD T ASTE 181

implicit prescription of the right attitude to assume in that particu-

lar circumstance. For the statue is essentially telling us how we
should view a visit to somebody's grave, thus leaving us little room
for the individual expression of our own personal moods and feel-
ings.
This last example leads us to another possible definition of bad
taste, widely accepted, which does not seem to involve any imme-
diate reference to measure, and pertains especially to art: the pre-
fabrication and imposition of an effect.
German culture, maybe in an effort to exorcise a familiar ghost,
has devoted particular attention to the study and definition of this
phenomenon, for which it has invented a new category, that of
Kitsch, so precise as to be nearly untranslatable and, as such,
known by the same name in every language.'

A Stylistics of Kitsch
The sea whispers in the distance, and in the enchanted silence
the wind gently ruffles the stiffened leaves. An opaque silken
gown, embroidered with gold and ivory, flowed along her
limbs, revealing a smooth sinuous neck swathed in fiery
tresses. No light yet burned in Brunhilde's solitary chamber;
slender palms rose out of precious Chinese vases like dark, fan-
tastic shadows, in the midst of which flashed, white, the mar-
moreal bodies of ancient, ghostly statues. Barely visible, on the
walls, lurked the subdued glimmer of gold-framed paintings.
Brunhilde, her hands softly gliding over the keyboard of the
piano at which she was seated, was lost in sweet reflection.
Thus, music flowed in somber search, like veils of smoke rising
out of incandescent ashes, frayed by the wind, swirling and
soaring in fantastic tatters, away from the inessential flame.
Slowly and majestically the melody rose, bursting into power-
ful accents, folding back onto itself with the pleading, enchant-
ing, ineffably sweet voices of children and angelic choirs, whis-
pering above nocturnal forests and solitary vales, ample,
ardent, fraught with ancient steles, playing through forlorn
rural cemeteries. Clear meadows are thus disclosed, the
slender-bodied games of spring, while autumn lurks behind an
evil old hag seated under a shower of leaves. It will soon be
winter; large bright angels, as tall as heaven above the snow,
will bow
182 THE STRUCTURE OF BAD TASTE

over the listening shepherds and will sing about the wondrous
child of Bethlehem.
A heavenly enchantment, full of the secrets of the holy
Christmas, is thus woven around the wintry vale sunk in peace-
ful slumber, like the faraway song of a harp, estranged by the
noise of day, like the secret of sadness singing of the divine
origin. Outside, the nocturnal wind caresses the golden house
with tender hands, and stars wander through the wintry night.

This passage is not merely a pastiche but a malicious collage by

Walther Killy, 2 consisting of six fragments from as many German
authors: five renowned producers of literary pulp, plus an "out-
sider," who I regret to say is none other than Rilke. As Killy points
out, it is not easy to trace the composite origin of the passage, since
the characteristic that is common to all six fragments is their desire
to produce a sentimental effect, or rather, to offer it to the reader
once it has already been exhausted, and duly packaged in such a
way that its objective content (the wind at night? a girl at the piano?
the birth of the Savior?) remains concealed behind its basic Stim-
mung, as a secondary concern. The main intent here is to create a
lyrical atmosphere. and in order to do so the authors use expres-
sions that are already charged with poetic connotations, as well as
random elements that already possess in themselves the power to
excite emotions (the wind, the night, the sea). But this does not
seem to be enough for the authors, who, obviously mistrusting the
evocative power of each individual word, seem to have stuffed
every expression with reiterations so as to protect the effect against
any possible leak. Thus, the silence in which the sea whispers will
be "enchanted," and the hands of the wind, as if their tenderness
weren't enough, will "caress," while the house above which the
stars wander will be "golden."

Killy also calls attention to the "fungibility" of the stimulus, its

tendency to spread and grow all over the place—in other words, its
redundancy. The passage he quotes has all the characteristics of the
redundant message, in which one stimulus supports another by
means of accumulation and repetition, since each individual stimu-
lus, corroded by lyrical use, might need extra help to achieve the
desired effect.
The verbs (whispers, flows, glides, wanders) contribute to stress
the "liquidity" of the text (the condition of its lyricism), so that at
 THE STRUCTURE OF BAD TASTE 183

every step one has a sense of the transience, the ephemerality of the
effect, always on the point of dissolving in its own echo but never
allowed to do so.
Killy cites the example of great poets who have occasionally felt
the need to rely on lyrical evocation, even if (as in the case of
Goethe) this meant grafting verse onto prose in order to suddenly
reveal an essential trait of the story which the narrative, articulated
according to a certain logic, was unable to express. But with
Kitsch, a change of tone has no cognitive function; it merely rein-
forces the sentimental stimulus, so that, in the end, this sort of
episodic insertion becomes the norm.
Given the way in which it articulates itself, like any other artistic
communication whose project is not that of involving the reader in
an act of discovery but that of forcing him to register a particular
effect (in the belief that therein lies aesthetic pleasure), Kitsch would
seem to be some sort of artistic hoax, or, as Hermann Broch puts
it, "the element of evil in the value system of art." 3
As an easily digestible substitute for art, Kitsch is the ideal food
for a lazy audience that wants to have access to beauty and enjoy it
without having to make too much of an effort. According to Killy,
Kitsch is largely a petty bourgeois phenomenon, the cultural pre-
tense of a public that believes it can enjoy an original representation
of the world whereas in fact it can only appreciate a secondary imi-
tation of the primary power of the images.
Killy seems to be part of that critical tradition which has spread
from Germany to a number of Anglo-Saxon countries and which,
having defined Kitsch as a petty bourgeois phenomenon, has iden-
tified it with the most glaring expressions of mass culture—of an
average, consumer culture.

On the other hand, Broch himself doubts whether any kind of

art would exist without at least one drop of Kitsch, and Killy won-
ders whether the false representation of the world offered by Kitsch
is, in fact, only a lie, or whether it doesn't actually satisfy man's
unquenchable thirst for illusion. And when he refers to Kitsch as
"art's natural son," he deliberately lets us suspect that the presence
of this natural son, capable of producing an effect the moment the
consumer demands it instead of venturing into the much more dif-
ficult and exclusive production of a much more complex and re-
sponsible aesthetic pleasure, may well be essential to artistic life as
184 THE STRUCTURE OF BAD TASTE
THE STRUCTURE OF BAD TASTE 185

well as to the destiny of art in society. Arguments such as these are works of art. In other words, Killy's passage is Kitsch not only
often based on a rather ahistorical notion of art, for in fact it would because it aims at producing sentimental effects but also because it
be enough to consider the function fulfilled by art in other histori- is constantly trying to convince its readers that if they enjoy these
cal contexts to realize that the fact that a work is capable of produc- effects, then they will share a privileged aesthetic experience.
ing an immediate effect has never been a reason to exclude such a To become a piece of Kitsch, a passage needs more than the lin-
work from the realm of art. If one is to believe Aristotle, in Greece guistic factors intrinsic to the message: it also needs the author's
art had the function of producing a psychological effect; such was, intent to sell it to his audience, and the audience's intent to appre-
at least, the function of both music and tragedy. Whether in that ciate it. Broch is right when he says that Kitsch does not concern
particular context there was actually another meaning given to the art so much as a certain kind of behavior, or a certain kind of per-
concept of aesthetic pleasure. involving the appreciation of the son, a "Kitsch-man" who needs such a form of falsehood so that he
form through which the effect is realized, is another question. Suf- can recognize himself in it. If we agree with this, then Kitsch will
fice it to say that in certain societies art is so deeply integrated with appear as a negative force, a constant mystification, an eternal es-
daily life that its primary function is precisely that of provoking cape from the responsibilities involved in the experience of art. As
particular reactions (ludic, religious, erotic) as effectively as pos- the theologian R. Egenter used to say, the Father of Lies would use
sible. Kitsch to alienate the masses from all notion of salvation, because
he would recognize it as much more powerful, in its mystifying
The production of an effect becomes Kitsch in a cultural context
and consoling power, even than scandals, since these have a ten-
in which art is seen not as technical ability (as was the case in ancient
dency to awaken the moral defenses of the virtuous at the very
Greece and in the Middle Ages) but rather as something produced
moment in which they are most effectively attacking them.'
for art's sake. According to this definition, any process that, using
"artistic" means, aims at achieving a heteronomous end would fall
under the more generic rubric of an "artisticity" that can assume a
variety of forms but that should not be confused with art. No mat- Kitsch and Mass Culture
ter how much art I might pour into the creation of a cookie, it will
never be anything more than a mere effect of artisticity, since in The definition of Kitsch as a communication aiming at the produc-
tion of an immediate effect has certainly helped to identify it with
order to be art (in the noblest sense of the term) it would have to be
mass culture, and to set it in dialectic opposition to the "high" cul-
appreciated for its style rather than desired for its taste.'
ture proposed by the avant-garde.
But what allows us to say that an object whose artisticity seems
The culture industry appeals to a generic mass of consumers (for
to have a heteronomous end is by definition in bad taste?
the most part quite unaware of the complexities of specialized cul-
A dress designed so as to enhance the charms of its wearer is not, tural life) by selling them ready-made effects, which it prescribes
by definition, a product of bad taste (though it would be if it drew along with directions for their use and a list of the reactions they
the attention of the viewer only to the more obvious attributes of should provoke. This technique is very similar to the one used in
the wearer, thus reducing her personality to a mere prop for one the sixteenth century to hawk popular prints. Even then, emotional
particular physical trait). But if the production of an effect is not in appeal was the best way to awaken the public's need for a certain
itself enough to constitute an instance of Kitsch, then something product. From the titles of sixteenth-century popular prints to to-
else must be needed. This something else emerges out of Killy's day's slogans, via nineteenth-century romances and popular novels,
analysis the moment we realize that the passage he has brought to the procedure has not changed a great deal. As a result, while petty
our attention wants to be considered as art. And we realize it be- bourgeois and mass culture (both fully industrialized) are more in-
cause of the way it ostentatiously employs modes of expression that terested in the presumed effects of a work of art rather than in the
have previously appeared in works traditionally considered as work itself, artists have moved to the opposite extreme: what they
 THE STRUCTURE OF BAD TASTE 185

works of art. In other words, Killy's passage is Kitsch not only

because it aims at producing sentimental effects but also because it
is constantly trying to convince its readers that if they enjoy these
effects, then they will share a privileged aesthetic experience.
To become a piece of Kitsch, a passage needs more than the lin-
guistic factors intrinsic to the message: it also needs the author's
intent to sell it to his audience, and the audience's intent to appre-
ciate it. Broch is right when he says that Kitsch does not concern
art so much as a certain kind of behavior, or a certain kind of per-
son, a "Kitsch-man" who needs such a form of falsehood so that he
can recognize himself in it. If we agree with this, then Kitsch will
appear as a negative force, a constant mystification, an eternal es-
cape from the responsibilities involved in the experience of art. As
the theologian R. Egenter used to say, the Father of Lies would use
Kitsch to alienate the masses from all notion of salvation, because
he would recognize it as much more powerful, in its mystifying
and consoling power, even than scandals, since these have a ten-
dency to awaken the moral defenses of the virtuous at the very
moment in which they are most effectively attacking them.'

Kitsch and Mass Culture

The definition of Kitsch as a communication aiming at the produc-
tion of an immediate effect has certainly helped to identify it with
mass culture, and to set it in dialectic opposition to the "high" cul-
ture proposed by the avant-garde.

The culture industry appeals to a generic mass of consumers (for

the most part quite unaware of the complexities of specialized cul-
tural life) by selling them ready-made effects, which it prescribes
along with directions for their use and a list of the reactions they
should provoke. This technique is very similar to the one used in
the sixteenth century to hawk popular prints. Even then, emotional
appeal was the best way to awaken the public's need for a certain
product. From the titles of sixteenth-century popular prints to to-
day's slogans, via nineteenth-century romances and popular novels,
the procedure has not changed a great deal. As a result, while petty
bourgeois and mass culture (both fully industrialized) are more in-
terested in the presumed effects of a work of art rather than in the
work itself, artists have moved to the opposite extreme: what they
186 THE STRUCTURE OF BAD TASTE

care about is neither the work nor its effects but the process that
leads to both.
According to Clement Greenberg's felicitous formula, "Avant-
garde imitates the processes of art; Kitsch imitates its effects," Pi-
casso paints the cause of a possible effect, whereas Repin (an oleo-
graphic painter particularly favored by Soviet cultural policy under
Stalin) paints the effect of a possible cause. Whereas the avant-garde
stresses the importance of the processes that lead to the work and
turns them into the very object of its discourse, Kitsch focuses on
the reactions that the work should provoke in its audience and sees
these as its very raison d'etre.6 This definition is very much related to
that new stance of contemporary criticism according to which,
from Romanticism to our own day, poetry has increasingly as-
sumed the traits of a metapoetry (a discourse on poetry and its po-
tential). As a result, today's poetics are much more important than
the works themselves, since, after all, the works are nothing more
than discourses on their own poetics, or, better yet, are their own
poetics.'

Greenberg, however, does not seem to realize that Kitsch is not

the consequence of a rise in the cultural level of the elite; rather, the
opposite is true. The industry of a culture geared toward mass con-
sumption and based on the production of easy effects was born
before the invention of print. Popular culture spreads when elite
culture is still very much in touch with the sensibility and language
of society as a whole. Artists begin feeling a different vocation as
the industry of mass culture acquires ascendancy and society is in-
vaded by easily consumable messages. Art begins to elaborate the
project of an avant-garde (even though the term may not yet have
been coined) when popular novels are satisfying the masses' needs
for escape and cultural elevation, and when photography starts ful-
filling both the commemorative and the practical functions that
were once the province of painting. According to many, the crisis
was first felt in the middle of the nineteenth century. As Nadar
succeeded in satisfying the bourgeois's need to contemplate his or
her own features and bequeath them to posterity, the Impressionist
painter was free to experiment outdoors, to paint not what people
thought they saw but the very process of perception, the very inter-
action between light and matter that constitutes the act of vision.'
It is not by chance that the problematics of poetry about poetry was
 THE STRUCTURE OF BAD TASTE 187

already evident at the beginning of the nineteenth century: with the

birth of journalism and the diffusion of the popular novel in the
eighteenth century, the phenomenon of mass culture became a real
threat to poets, who, foreseeing the worst, decided to do some-
thing about it before it was too late.
As I have already suggested, if Kitsch were nothing more than a
series of messages emitted by the culture industry to satisfy certain
demands without palming them off as art, there would be no dia-
lectic relationship between Kitsch and the avant-garde. According
to some, to consider mass culture a surrogate for art is a misunder-
standing that circumvents the real question. And, indeed, if we
considered mass communication to be the intense circulation of a
network of messages that contemporary society needs for a com-
plex number of reasons, one of which is the satisfaction of a certain
taste, then we would no longer find any relationship—any scandal-
ous contradiction between art and a news broadcast, a TV com-
mercial, a road sign, or an interview with the President.9 This sort
of misunderstanding is common among those who decide to elab-
orate an "aesthetics" of television without bothering to distinguish
between television as a generic medium of information, a service,
and television as a specific medium of communication with artistic
pretensions. What would be the point of debating whether the ef-
fect produced by a road sign, whose purpose is to caution motor-
ists, or by a commercial, which aims at the diffusion of a particular
product, is in good or bad taste? This is not what is at issue in either
case. In the case of the road sign, the issue is civic and pedagogical;
psychological pressure is used in order to achieve an end approved
by an entire society, for a situation in which, given the psychologi-
cal state of the average driver, a more rational message would not
suffice. In the case of the commercial, the issue is moral, economic,
and political, since it concerns the legitimacy of using psychologi-
cal pressure in order to make a profit.

But the question of the dialectics between Kitsch and the avant-
garde is not solved by eschewing all aesthetic evaluation in favor of
more serious concerns such as the ones considered above. Quite the
contrary, for not only does the avant-garde emerge as a reaction to
the diffusion of Kitsch, but Kitsch keeps renewing itself and thriv-
ing on the very discoveries of the avant-garde. While the latter, re-
fusing to serve as an experimental laboratory for an ever-growing
188 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 189

cultural industry, is constantly concocting new forms, the former, dure to pitch a particular drink or a new car model, or when Tin
relentlessly stimulated by the new ideas of the avant-garde, keeps Pan Alley transforms Beethoven's "Fur Elise" into a dance tune, the
processing, adapting, and diffusing these according to its commer- use of the cultural product is meant for a consumption that has
cial standards, in the process changing them from procedural forms nothing to do with, and does not pretend to have anything to do
which try to direct the audience's attention to the causes of their with, an aesthetic experience. On the other hand, it is possible that
being, into effect-producing formulas. while enjoying such a product the consumer may catch on to a
particular phrase, a stylistic element that has kept some of the orig-
From this particular standpoint, the anthropological situation of inal's nobility. Even though he may not know where the phrase
mass culture would seem to hinge on a perpetual dialectic between comes from, he might enjoy its formal arrangement, its function,
innovative ideas and acceptable adjustments, in which the former and in the process take delight in an aesthetic experience which,
are constantly betrayed by the latter, since the greater part of the however, does not claim to replace other, "higher" experiences.
public is convinced that it is enjoying the first, whereas it is actually These examples open up a different set of issues (the legitimacy of
enjoying the second. advertising, the pedagogical and social functions of dance) that have
little or nothing to do with the problematics of Kitsch. We are deal-
ing with mass products that aim at the production of effects with-
Midcult out pretending to be art.

The keenest critics of mass culture have realized this. And, in

But the dialectic between the avant-garde and Kitsch is not nearly fact, they have viewed all such "functional" products as phenomena
so simple as this. Theoretically speaking, the formulation of the unworthy of being analyzed (since these phenomena do not con-
problem may appear persuasive enough, but before we accept it we cern problems of aesthetics, they can have no interest for the culti-
should look at a few concrete cases. Let's examine, for instance, vated mind) and have instead turned their attention to a different
some of the lowest examples of mass culture, such as the produc- level of cultural consumption: that of the "middle."
tion of funerary or votive lamps, porcelain knickknacks represent-
ing little sailors and sultry odalisques, comic book heroes, detective According to Dwight MacDonald, the lowest level of mass cul-
stories, B westerns. In all these cases, we have a message that aims ture (which he terms "Masscult") finds in its very banality a deep
at the production of an effect (excitement, escape, melancholy, joy, historical impulse, a savage strength similar to that of the early cap-
and so on) and assumes the formative procedures of art. In most italism described by Marx and Engels. It is a "dynamic, revolution-
cases, the most skillful authors will borrow new elements and un- ary force, breaking down the old barriers of class, tradition, and
usual solutions from the higher culture. And yet, generally speak- taste, dissolving all cultural distinctions. It mixes, scrambles every-
ing, the addresser of the message does not expect the addressee to thing together, producing what might be called homogenized cul-
consider his communication a work of art; nor does he wish that ture . . . Masscult is very, very democratic." (In other words, in its
the elements he has borrowed from the avant-garde be recognized thoughtless functionality, Masscult, even though it might follow
and appreciated as such. He has used them only because he thought the models of the avant-garde, never even bothers to refer to a
they might serve his purposes. This does not mean, however, that "higher" culture, nor does it bother its audience with it.)
in creating his porcelain odalisques he may not have vaguely felt the
influence of a decadent movement, or responded to the lure of This is certainly not the case with Midcult, Masscult's preten-
archetypes ranging all the way from Beardsley's Salome to Gustave tious bastard, a "corruption of High Culture, which has the enor-
Moreau's; just as, responding to similar references, his customer mous advantage over Masscult that, while also in fact 'totally sub-
may well end up placing the knickknack in the middle of his living jected to the spectator,' it is able to pass itself off as the real thing
room as a token of culture, a status symbol, a mark of "higher" . . . Midcult has the essential qualities of Masscult—the formula,
taste, etc. But when an adman borrows some avant-garde proce- the built-in reaction, the lack of any standard except popularity
 THE STRUCTURE OF BAD TASTE 189

dure to pitch a particular drink or a new car model, or when Tin

Pan Alley transforms Beethoven's "Fur Elise" into a dance tune, the
use of the cultural product is meant for a consumption that has
nothing to do with, and does not pretend to have anything to do
with, an aesthetic experience. On the other hand, it is possible that
while enjoying such a product the consumer may catch on to a
particular phrase, a stylistic element that has kept some of the orig-
inal's nobility. Even though he may not know where the phrase
comes from, he might enjoy its formal arrangement, its function,
and in the process take delight in an aesthetic experience which,
however, does not claim to replace other, "higher" experiences.
These examples open up a different set of issues (the legitimacy of
advertising, the pedagogical and social functions of dance) that have
little or nothing to do with the problematics of Kitsch. We are deal-
ing with mass products that aim at the production of effects with-
out pretending to be art.

The keenest critics of mass culture have realized this. And, in

fact, they have viewed all such "functional" products as phenomena
unworthy of being analyzed (since these phenomena do not con-
cern problems of aesthetics, they can have no interest for the culti-
vated mind) and have instead turned their attention to a different
level of cultural consumption: that of the "middle."
According to Dwight MacDonald, the lowest level of mass cul-
ture (which he terms "Masscult") finds in its very banality a deep
historical impulse, a savage strength similar to that of the early cap-
italism described by Marx and Engels. It is a "dynamic, revolution-
ary force, breaking down the old barriers of class, tradition, and
taste, dissolving all cultural distinctions. It mixes, scrambles every-
thing together, producing what might be called homogenized cul-
ture . . . Masscult is very, very democratic." (In other words, in its
thoughtless functionality, Masscult, even though it might follow
the models of the avant-garde, never even bothers to refer to a
"higher" culture, nor does it bother its audience with it.)

This is certainly not the case with Midcult, Masscult's preten-

tious bastard, a "corruption of High Culture, which has the enor-
mous advantage over Masscult that, while also in fact 'totally sub-
jected to the spectator,' it is able to pass itself off as the real thing
. . . Midcult has the essential qualities of Masscult—the formula,
the built-in reaction, the lack of any standard except popularity
1 9 0 T HE ST RUCT URE O F BAD T ASTE THE STRUCTURE OF BAD TASTE 191

but it decently covers them with a cultural figleaf." To understand they are not individuals so much as universal values and that there-
what MacDonald means by "Midcult," it is worth following him fore, through them, the reader will undergo a philosophical expe-
in his cruel but keen analysis of Hemingway's The Old Man and rience, a profound revelation of reality. "'Undefeated' is fifty-seven
the Sea.'° pages long, as against Old Man's one hundred and forty; not only
does much more happen in it but also one feels that more has hap-
It is indeed possible to follow the dialectics between Kitsch and
pened than is expressed, so to speak, while Old Man gives the op-
the avant-garde just by examining Hemingway's opus: at the begin-
posite impression. " Not only does The Old Man proceed unsteadily
ning, his writing is very clearly a means of discovering reality, but
along the edge of a false universality, but it also frequently relies on
by and by, and despite a seemingly unaltered appearance, it bends
what MacDonald calls "constant editorializing" (in other words, it
to the demands of an audience that wants to have access to such an
advertises itself). At a certain point in the book, Hemingway has
exciting writer. MacDonald quotes the beginning of one of Hem-
the old man say: "I'm a strange old man," to which MacDonald
ingway's first short stories, "The Undefeated," a bullfighting story
ruthlessly retorts, "Prove it, old man, don't say it!" It is not difficult
he wrote in the 192os when "he was knocking them out of the
to see why this tale appeals to the average reader: it still has the
park": "Manuel Garcia climbed the stairs to Don Miguel Retana's
exterior trappings of the early Hemingway (raw, distant), but here
office. He set down his suitcase and knocked on the door. There
they are diluted and reiterated till they are fully digested. The hy-
was no answer. Manuel, standing in the hallway, felt there was
persensitivity of Manuel Garcia, who is by now used to bad luck,
someone in the room. He felt it through the door." Vintage Hem-
is suggested, represented in his feeling, through the closed door,
ingway. Only a few words—the situation is rendered through the
the hostile presence of the elusive impresario. The bad luck of the
attitudes of its characters. The theme is that of an old-timer getting
old man is instead explained to the reader, whose sympathy is
one last chance. The beginning of The Old Man and the Sea also
nudged by the author's waving in front of his eyes, until they well
introduces us to an old-timer getting one last chance:
with tears, that tattered sail that looks like "the flag of permanent
defeat" (close kin to the enchanted silence and the subdued glimmer
He was an old man who fished alone in a skiff in the Gulf that hover over Brunhilde's chamber in the first quoted passage).
Stream and he had gone eighty-four days now without taking a On the other hand, no average reader would respond to the persua-
fish. In the first forty days a boy had been with him. But after sive power of that sail if its metaphor did not bring back to his mind
forty days without a fish the boy's parents had told him that the the memory of other similar metaphors, from other poetic con-
old man was now definitely and finally salao, which is the texts, that have by now become part of the literary canon. Once the
worst form of unlucky, and the boy had gone at their orders in mnemonic short circuit is provoked, and the impression of poetic-
another boat which caught three good fish the first week. It ity registered and felt, the game is over. The reader is aware of
made the boy sad to see the old man come in each day with his having consumed some art and of having recognized Truth in the
skiff empty and he always went down to help him carry either face of Beauty. At this point, Hemingway is an author that can be
the coiled lines or the gaff and harpoon and the sail that was appreciated by everybody, and as such worthy of being awarded
furled around the mast. The sail was patched with flour sacks the Nobel Prize (which, as MacDonald reminds us, had already
and, furled, it looked like the flag of permanent defeat. been awarded to Pearl Buck).

MacDonald notes that the passage is written in the fake-biblical

prose Pearl Buck used in The Good Earth ("a style which seems to There are representations of the human condition in which this
have a malign fascination for Midbrows"), with all those "ands" condition is so universalized, not to say generalized, that what we
replacing the more usual commas so as to lend the prose the learn about it can be applied to all sorts of experiences and none at
rhythm of an old poem. The characters are generic (the boy, the old all. The fact that this sort of information is often cloaked in the garb
man) and will remain so till the end to create the impression that of an Aesthetic Experience only confirms its substantial falsehood.
 THE STRUCTURE OF BAD TASTE 191

they are not individuals so much as universal values and that there-
fore, through them, the reader will undergo a philosophical expe-
rience, a profound revelation of reality. "'Undefeated' is fifty-seven
pages long, as against Old Man's one hundred and forty; not only
does much more happen in it but also one feels that more has hap-
pened than is expressed, so to speak, while Old Man gives the op-
posite impression. " Not only does The Old Man proceed unsteadily
along the edge of a false universality, but it also frequently relies on
what MacDonald calls "constant editorializing" (in other words, it
advertises itself). At a certain point in the book, Hemingway has
the old man say: "I'm a strange old man," to which MacDonald
ruthlessly retorts, "Prove it, old man, don't say it!" It is not difficult
to see why this tale appeals to the average reader: it still has the
exterior trappings of the early Hemingway (raw, distant), but here
they are diluted and reiterated till they are fully digested. The hy-
persensitivity of Manuel Garcia, who is by now used to bad luck,
is suggested, represented in his feeling, through the closed door,
the hostile presence of the elusive impresario. The bad luck of the
old man is instead explained to the reader, whose sympathy is
nudged by the author's waving in front of his eyes, until they well
with tears, that tattered sail that looks like "the flag of permanent
defeat" (close kin to the enchanted silence and the subdued glimmer
that hover over Brunhilde's chamber in the first quoted passage).
On the other hand, no average reader would respond to the persua-
sive power of that sail if its metaphor did not bring back to his mind
the memory of other similar metaphors, from other poetic con-
texts, that have by now become part of the literary canon. Once the
mnemonic short circuit is provoked, and the impression of poetic-
ity registered and felt, the game is over. The reader is aware of
having consumed some art and of having recognized Truth in the
face of Beauty. At this point, Hemingway is an author that can be
appreciated by everybody, and as such worthy of being awarded
the Nobel Prize (which, as MacDonald reminds us, had already
been awarded to Pearl Buck).

There are representations of the human condition in which this

condition is so universalized, not to say generalized, that what we
learn about it can be applied to all sorts of experiences and none at
all. The fact that this sort of information is often cloaked in the garb
of an Aesthetic Experience only confirms its substantial falsehood.
192 THE STRUCTURE OF BAD TASTE

One remembers Broch and Egenter's references to falsehood,

and to life reduced to falsehood. In these cases, Midcult becomes
synonymous with Kitsch, in the fullest sense of the term. It
I THE STRUCTURE OF BAD TASTE 193

order to hypnotize and console the audience, not to invite it to par-

ticipate in a critical process (point 3). But among these examples of
Midcult, MacDonald also includes certain products that have re-
assumes the function of pure consolation and becomes the duced old Bauhaus designs into objects of daily use (point 2)—a
stimulus for thoughtless (acritical) evasions: in short, a marketable fact that really shouldn't irritate the critic since, after all, the design-
illusion. On the other hand, if we accept MacDonald's analysis, we ers of Bauhaus meant their designs to be diffused at all levels of
must also be wary of the nuances the problem assumes thanks to his society. To this, one could object that, in fact, in their author's in-
keen intuitions. For instance, not all the characteristics of Midcult tentions, the purpose of these designs was to decorate a completely
always occur together. The passage he quotes is a perfect example of new social and urban setting, and that therefore to use them as
Midcult because: (i) it borrows the avant-garde's procedures and mere objects of consumption, in a totally alien context, deprives
bends them out of shape to create a message that can be them of most of their meaning. But this argument is not enough to
understood by all; (2) it borrows these procedures after they have dispel our suspicion that what really irritates MacDonald is the idea
already been amply used, and abused, after they are already quite of popularization. In fact, for him, the dialectic between the avant-
worn out; (3) it constructs the message as a source of effects, (4) sells garde and Midcult is fairly rigid and unidirectional (the passage
it as art, and (5) satisfies its consumer by convincing him that he has from High to Mid involves progressive entropy), nor does he ever
just experienced culture. question the values of "high" art. In other words, he never seems
to doubt that the activities of the avant-garde had profound histor-
Do all these five conditions always occur in every Midcult prod- ical motives, and he does not allow for the possibility that some of
uct, or is this example a particularly insidious one? Do we still have these motives may have emerged out of the uneasy relationship be-
Midcult if one of these conditions is absent? In his other examples, tween the avant-garde and Midcult. For MacDonald "avant-garde" is
MacDonald himself seems to waver between different meanings, synonymous with "high" art, the only domain of value; any at-
each of which involves one or more of the five conditions. An ex- tempt to mediate its results must be bad, for the very simple reason
ample of Midcult is the Revised Standard Version of the Bible, "put out that the average man, the citizen of modern industrial civilization
several years ago under the aegis of the Yale Divinity School, that who requires such mediation, is beyond help. As a result, in Mac-
destroys our greatest monument of English prose, the King James Donald's view, the formative methods of the avant-garde become
Version, in order to make the text 'clear and meaningful to people dubious the moment they are understood by a majority, a fact
today,' which is like taking apart Westminster Abbey to make Dis- which makes one suspect that MacDonald judges the value of a
neyland out of the fragments." In this particular instance, it is fairly work not just in terms of its nondiffusion but also in terms of its
clear that MacDonald is much more interested in the aesthetic nondiffusibility. In that case, his critique of Midcult may be nothing
product than in the improvement of the masses, in their need or more than a dangerous initiation into the game of "in" and "out,"
their fight to understand texts such as the Holy Scriptures (a need whereby the moment something that was initially meant for the
which, once recognized, perfectly justifies the publication of the happy few is appreciated and desired by many, it loses its value as
Revised Standard Version of the Bible by the Yale Divinity School). In well as its validity." But this would mean that criticism is replaced
this particular case, Midcult is identified with popularization (point by snobbery and that sociology and the awareness of the demands
1), which is then seen as intrinsically bad. of the masses have an extraordinary, if negative, ascendancy over
the taste and the judgment of the critic: he will never love what the
Another example of Midcult is the Book-of-the-Month Club, average man loves, but he will always hate what he loves. In either
because it diffuses works such as The Good Earth and therefore case it is the average public that dictates the law, and the aristocratic
passes off as art what is in fact only commercial matter (points 4 critic becomes the victim of his own game.
and 5). Our Town, by Thornton Wilder, is also an example of Mid-
cult, since it borrows the Brechtian technique of estrangement in
I THE STRUCTURE OF BAD TASTE 193

order to hypnotize and console the audience, not to invite it to par-

ticipate in a critical process (point 3). But among these examples of
Midcult, MacDonald also includes certain products that have re-
duced old Bauhaus designs into objects of daily use (point 2)—a
fact that really shouldn't irritate the critic since, after all, the design-
ers of Bauhaus meant their designs to be diffused at all levels of
society. To this, one could object that, in fact, in their author's in-
tentions, the purpose of these designs was to decorate a completely
new social and urban setting, and that therefore to use them as
mere objects of consumption, in a totally alien context, deprives
them of most of their meaning. But this argument is not enough to
dispel our suspicion that what really irritates MacDonald is the idea
of popularization. In fact, for him, the dialectic between the avant-
garde and Midcult is fairly rigid and unidirectional (the passage
from High to Mid involves progressive entropy), nor does he ever
question the values of "high" art. In other words, he never seems
to doubt that the activities of the avant-garde had profound histor-
ical motives, and he does not allow for the possibility that some of
these motives may have emerged out of the uneasy relationship be-
tween the avant-garde and Midcult. For MacDonald "avant-garde" is
synonymous with "high" art, the only domain of value; any at-
tempt to mediate its results must be bad, for the very simple reason
that the average man, the citizen of modern industrial civilization
who requires such mediation, is beyond help. As a result, in Mac-
Donald's view, the formative methods of the avant-garde become
dubious the moment they are understood by a majority, a fact
which makes one suspect that MacDonald judges the value of a
work not just in terms of its nondiffusion but also in terms of its
nondiffusibility. In that case, his critique of Midcult may be nothing
more than a dangerous initiation into the game of "in" and "out,"
whereby the moment something that was initially meant for the
happy few is appreciated and desired by many, it loses its value as
well as its validity." But this would mean that criticism is replaced
by snobbery and that sociology and the awareness of the demands
of the masses have an extraordinary, if negative, ascendancy over
the taste and the judgment of the critic: he will never love what the
average man loves, but he will always hate what he loves. In either
case it is the average public that dictates the law, and the aristocratic
critic becomes the victim of his own game.
194 T HE ST RUCT URE O F BAD T AST E THE STRUCTURE OF BAD TASTE 195

To let snobbery infiltrate an aesthetic sociology of the consump- ered as two corollary aspects of the same situation. When Adorno
tion of forms is quite dangerous. Formal procedures sooner or later speaks of the reduction of the musical product to a fetish' s —and
become worn out, but who can decide what are the best criteria for when he points out that this fate befalls not only the popular song
judging consumption? The difference between critical sensibility but also the artistic product of nobler origins the moment it is pop-
and snobbery is minimal: a critique of mass culture can be the ularized—he is trying to tell us that it is not so much a question of
ultimate and most refined product of mass culture, whereas the knowing whether, listening to a particular composition, the con-
"aristocrat," who merely does what others don't yet do, in fact sumer appreciates a message because of the effects it produces in
depends entirely on what they do to know what not to do. him, as whether, in fact, he appreciates it because he mistakes its
Abandoned to individual moods, particular palates, and value obsolete form for that of the original aesthetic experience. Accord-
judgments. the critique of taste becomes a sterile game. likely to ing to Adorno, this distinction does not make any difference, since
produce a few pleasant emotions but unable to tell us much about in both cases the average man's relationship to the commercialized
the cultural phenomena of an entire society. Good and bad taste artistic product expresses itself in the blind and thoughtless adora-
thus become flimsy categories that may be of absolutely no use in tion of the fetish. Unable and unwilling to apprehend either good
defining the complex functionality of a message within a given or bad music analytically, he accepts it as it is, as something that it
group or society. Mass society is so rich in determinations and is good to consume because the law of the market has decreed it to
possibilities, that it acquires an immensely elaborate network of be so, thus relieving him of any need to express his own judgment.
mediations and reactions between a culture of discovery, a culture
of mere consumption, and a culture of popularization and This radically negative criticism, which we have already seen to
mediation, none of which can be easily reduced to a simple definition be unproductive, turns mass consumers into a generic fetish and
of Beauty or Kitsch. the object of consumption into another, unexplainable fetish, while
totally ignoring the great variety of attitudes present at the level of
All these supercilious condemnations of mass taste, in the name mass consumption.
of an ideal community of readers involved solely in discovering the
secret beauties of the cryptic messages produced by high art, ne-
glect the average consumer (present in just about all of us) who at Consumption and Recovery of Artistic Messages
the end of the day may resort to a book or a movie in the hope that
it may evoke a few basic reactions (laughter, fear, pleasure, sorrow, Any work of art can be viewed as a message to be decoded by an
anger) and, through these, reestablish some balance in his or her addressee. But unlike most messages, instead of aiming at trans-
physical and intellectual life. A well-balanced cultural context does
mitting a univocal meaning, the work of art succeeds precisely in-
not require the eradication of this sort of message; it only needs to sofar as it appears ambiguous and open-ended. The notion of the
keep them under control, dose them, and see to it that they are not open work can be satisfactorily reformulated according to Jakob-
sold and consumed as art.
son's definition of the "poetic" function of language." Poetic lan-
guage deliberately uses terms in a way that will radically alter their
referential function (by establishing, among them, syntactic rela-
The Structure of the Public Message tionships that violate the usual laws of the code). It eliminates the
The production of effects and the popularization of consumed forms: the possibility for a univocal decoding; it gives the addressee the feeling
definition of Kitsch or of Midcult seems to oscillate between these that the current code has been violated to such an extent that it can
two fundamental poles. The first refers to a formal characteristic of no longer help. The addressee thus finds himself in the situation of
the message; the second, to its historical "destiny," to its sociologi- a cryptographer forced to decode a message whose code is un-
cal dimension. known, and who therefore has to learn the code of the message
from the message itself." At this point, the addressee will find him-
The two poles can, of course, be brought together and consid
 THE STRUCTURE OF BAD TASTE 195

ered as two corollary aspects of the same situation. When Adorno

speaks of the reduction of the musical product to a fetish' s —and
when he points out that this fate befalls not only the popular song
but also the artistic product of nobler origins the moment it is pop-
ularized—he is trying to tell us that it is not so much a question of
knowing whether, listening to a particular composition, the con-
sumer appreciates a message because of the effects it produces in
him, as whether, in fact, he appreciates it because he mistakes its
obsolete form for that of the original aesthetic experience. Accord-
ing to Adorno, this distinction does not make any difference, since
in both cases the average man's relationship to the commercialized
artistic product expresses itself in the blind and thoughtless adora-
tion of the fetish. Unable and unwilling to apprehend either good
or bad music analytically, he accepts it as it is, as something that it
is good to consume because the law of the market has decreed it to
be so, thus relieving him of any need to express his own judgment.

This radically negative criticism, which we have already seen to

be unproductive, turns mass consumers into a generic fetish and
the object of consumption into another, unexplainable fetish, while
totally ignoring the great variety of attitudes present at the level of
mass consumption.

Consumption and Recovery of Artistic Messages

Any work of art can be viewed as a message to be decoded by an

addressee. But unlike most messages, instead of aiming at trans-
mitting a univocal meaning, the work of art succeeds precisely in-
sofar as it appears ambiguous and open-ended. The notion of the
open work can be satisfactorily reformulated according to Jakob-
son's definition of the "poetic" function of language." Poetic lan-
guage deliberately uses terms in a way that will radically alter their
referential function (by establishing, among them, syntactic rela-
tionships that violate the usual laws of the code). It eliminates the
possibility for a univocal decoding; it gives the addressee the feeling
that the current code has been violated to such an extent that it can
no longer help. The addressee thus finds himself in the situation of
a cryptographer forced to decode a message whose code is un-
known, and who therefore has to learn the code of the message
from the message itself." At this point, the addressee will find him-
1 9 6 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 197

self so personally involved with the message that his attention will possibilities, at least to the extent to which every work of art can
gradually move from the signifieds, to which the message was modify the cultural habits of a community and render even the
supposed to refer, to the structure itself of the signifiers, and by most "aberrant" expression acceptable. The poetic message thus
so doing will comply with the demands of the poetic message, ceases to surprise its addressee, who, given his familiarity with it,
whose very ambiguity rests on the fact that it proposes itself as can now decode it merely by applying to it its most recent interpre-
the main object of attention: "This emphasis of the message on its tation, or a formula that sums it up. Its potential for information
own self is called the poetic function..." When we speak of art as has been drained; its stylemes have been exhausted.19
an autonomous process, as form for form's sake, we are stressing a This fact should be enough to explain the phenomenon com-
particular aspect of the artistic message which communication monly known among sociologists as "the consumption of forms"
theory and structural linguistics would define as follows: "The set and to clarify the process by which a form becomes a "fetish"—
(Einstellung) toward the MESSAGE as such, focus on the message for its that is, ceases to be appreciated for what it is or can be and instead
own sake, is the POETIC function of language." lb comes to be coveted for what it represents, for the prestige it is
To this extent, ambiguity is not an accessory to the message: it is supposed to convey. To love the Mona Lisa because it represents
its fundamental feature. This is what forces the addressee to ap- Mystery, or Ambiguity, or Ineffable Grace, or the Eternal Femi-
proach the message in a different fashion, not to use it as a mere nine, or because it is a more or less "sophisticated" topic of conver-
vehicle (totally irrelevant once he has grasped the content it is car- sation ("Was it really a woman?" "Just think: one more brush stroke
rying) but rather to see it as a constant source of continually shifting and that smile would have been different!") means to accept a par-
meanings—a source whose typical structure, begging relentlessly ticular message not for itself but because of a previous decoding
to be decoded, is organized so as to coordinate all the addressee's which, having now stiffened into a formula, sticks to the message
possible decodings and force him to repeatedly question the like a tag. In this case, we are no longer considering Leonardo's
validity of their interpretations by referring them back to the painting as a message whose structure is in itself worthy of appre-
structure of the message." ciation, but as a conventional signifier whose signified is a formula
diffused by advertising.
What matters to us here is to prove that the addressees of a poetic
message find themselves in a situation of interpretive tension pre-
cisely because the ambiguity of the message, by expressing itself as We could then say that the term Kitsch can be applied to any object
a violation of the code, comes to them as a surprise. From the very that (a) appears already consumed; (b) reaches the masses, or the
start, the decoding of this sort of message appears as an adventure average customer, because it is already consumed; and (c) will
into an unusual, unpredictable organization of signs that no code quickly be reconsumed, because the use to which it has already
could have foreseen. Committed to the discovery of the new code been put by a large number of consumers has hastened its erosion.
(new because never used before, and yet connected to the common Phenomena such as the Mona Lisa embroidered on a pillow would
code, which it at once upholds and violates) and bereft of the sup- only encourage this interpretation.
port of any exterior code, the addressees have to rely on their sen-
sibility and their intelligence to construct their own hypothetical However, it is impossible to speak of the consumption of poetic
code. Their understanding of the work is a result of this interac- messages the way one would speak of the consumption of ordinary
tion." messages. A message such as "Do Not Lean Out the Window,"
commonly affixed below the windows of most European trains,
But once it is understood, introduced into a circuit of constantly has been repeated and decoded so many times that by now it has
enriched perception, the work starts to lose its interest for the ad- lost all effect. To recover some effect, the message needs to be re-
dressees, who have gradually grown used to it. The way of forming freshed, reiterated in a novel fashion—for instance, it could be ac-
that was once a violation of the code has become one of its new companied by a list of the fines incurred by its transgressors, or
 THE STRUCTURE OF BAD TASTE 197

possibilities, at least to the extent to which every work of art can

modify the cultural habits of a community and render even the
most "aberrant" expression acceptable. The poetic message thus
ceases to surprise its addressee, who, given his familiarity with it,
can now decode it merely by applying to it its most recent interpre-
tation, or a formula that sums it up. Its potential for information
has been drained; its stylemes have been exhausted.19
This fact should be enough to explain the phenomenon com-
monly known among sociologists as "the consumption of forms"
and to clarify the process by which a form becomes a "fetish"—
that is, ceases to be appreciated for what it is or can be and instead
comes to be coveted for what it represents, for the prestige it is
supposed to convey. To love the Mona Lisa because it represents
Mystery, or Ambiguity, or Ineffable Grace, or the Eternal Femi-
nine, or because it is a more or less "sophisticated" topic of conver-
sation ("Was it really a woman?" "Just think: one more brush stroke
and that smile would have been different!") means to accept a par-
ticular message not for itself but because of a previous decoding
which, having now stiffened into a formula, sticks to the message
like a tag. In this case, we are no longer considering Leonardo's
painting as a message whose structure is in itself worthy of appre-
ciation, but as a conventional signifier whose signified is a formula
diffused by advertising.

We could then say that the term Kitsch can be applied to any object
that (a) appears already consumed; (b) reaches the masses, or the
average customer, because it is already consumed; and (c) will
quickly be reconsumed, because the use to which it has already
been put by a large number of consumers has hastened its erosion.
Phenomena such as the Mona Lisa embroidered on a pillow would
only encourage this interpretation.

However, it is impossible to speak of the consumption of poetic

messages the way one would speak of the consumption of ordinary
messages. A message such as "Do Not Lean Out the Window,"
commonly affixed below the windows of most European trains,
has been repeated and decoded so many times that by now it has
lost all effect. To recover some effect, the message needs to be re-
freshed, reiterated in a novel fashion—for instance, it could be ac-
companied by a list of the fines incurred by its transgressors, or
198 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 199

sensationalized by means of an unexpected new formula, such as: often constitutes the ideal criticism. Which only proves that the
"Two months ago, Mr. Jones lost his right eye to a protruding consumption of a form is not always total and irreversible. Even
branch as he leaned out of this window." the structure that is appreciated for only one of its levels will, given
This is not what happens with the poetic message. Its ambiguity the deep kinship that connects all the stylemes to one another, re-
is a constant challenge to the absent-minded decipherer, a constant main intact in the background, like a lurking presence, the una-
invitation to cryptanalysis. No matter how popularized, con- chieved promise of a potentially fuller appreciation.
sumed, and fetishized, a poetic message will still find someone who On the other hand, if an inexact or incomplete reading impover-
will approach it with, as it were, a virginal mind, even if this means ishes the message, without however entirely obliterating it, the op-
that he or she may interpret it according to a IIC11 code that has little or
. posite can also occur: a message containing little information, read
nothing to do with the one initially intended by the author. in the light of an arbitrary code, can often appear much richer than
it was meant to be. When the Wounded Bison of Altamira is inter-
This sort of "misinterpretation" is an inevitable corollary of the
preted according to contemporary aesthetic standards, it will auto-
"fortunes" of a work of art through the centuries. The Romantic
matically acquire a wealth of intentions that for the most part are
interpretation of the marmoreal "whiteness" of Greece is a perfect
contributed by the addressee. Most archaeological finds are generally
example of a message that has been decoded according to an alien
interpreted with the help of references that were totally foreign to
code.
their authors: the missing arms and the natural erosions of time
Certainly, the reproduction of a famous classical painting bought become the signifiers of an allusive incompleteness fraught with
as a fetish, a status symbol, a cultural alibi, can work for its Kitsch meanings that have been acquired through centuries of culture but
consumer just as the Mona Lisa does on a pillow. On the other were quite unknown to the Greek artisan. And yet, as a system of
hand, it is quite possible that, in the course of his inept perusal, this elements, the object may have also implied this system of signifiers
consumer will bump into an aspect of the work—one of the infinite and of possible signifieds. Similarly, to the eyes of an intellectual in
aspects of its structural complexity—that will unexpectedly offer search of local lore, certain forms of popular entertainment can ap-
him a tenuous glimpse of a much richer sort of communication, pear charged with a Fescennine obscenity of which the comedian is
thereby rescuing the work from the basest form of consumption. quite unaware; and yet, in his desire to satisfy the presumed taste of
his audience, he might have well included in his show a series of
Giorgione's Tempesta, appreciated only for its most immediately references to archetypal behaviors that still function, and are devel-
referential aspects (without any of its iconographic connotations— oped and grasped, instinctively.
for instance, the shepherd seen as a handsome youth and not as
Mercury), Bruegel's Hay Wagon taken merely as the imitation of a
hay wagon, Manzoni's The Betrothed read only in order to know What happens to a message that is interpreted by means of an
what is going to happen to Renzo and Lucia, the Wounded Bison in overcharged code is very similar to what happens to the objet trouve
the caves of Altamira enjoyed merely as a lively sketch of a moving that the artist pulls out of context and frames as a work of art: in
animal with absolutely no reference to its magic function: all these this case, the artist selects certain aspects of the object as the pos-
are examples of a partial decoding, yet are nevertheless capable of sible signifiers of signifieds that have been elaborated by his cultural
bringing the viewer closer to the work by revealing to him, albeit tradition. By arbitrarily superimposing a code on a message that
in a rudimentary fashion, a few aspects that were part of the au- has none (a natural object, for instance) or has a different one (some
thor's intention. Throughout the centuries, the life of artworks has industrial product), the artist in fact reinvents, reformulates, that
been plagued by such misunderstandings, such misreadings, such message. The question here is whether he is arbitrarily imbuing the
crass misconceptions, indeed to the point that they almost seem to object with references culled from an extraneous tradition (that of
be the norm; whereas the exemplary decoding (exemplary not be- contemporary art, for instance, by virtue of which a stone may
cause unique, but because rich, complex, and all-encompassing) resemble a Henry Moore sculpture, and a mechanical assemblage a
 THE STRUCTURE OF BAD TASTE 199

often constitutes the ideal criticism. Which only proves that the
consumption of a form is not always total and irreversible. Even
the structure that is appreciated for only one of its levels will, given
the deep kinship that connects all the stylemes to one another, re-
main intact in the background, like a lurking presence, the una-
chieved promise of a potentially fuller appreciation.
On the other hand, if an inexact or incomplete reading impover-
ishes the message, without however entirely obliterating it, the op-
posite can also occur: a message containing little information, read
in the light of an arbitrary code, can often appear much richer than
it was meant to be. When the Wounded Bison of Altamira is inter-
preted according to contemporary aesthetic standards, it will auto-
matically acquire a wealth of intentions that for the most part are
contributed by the addressee. Most archaeological finds are generally
interpreted with the help of references that were totally foreign to
their authors: the missing arms and the natural erosions of time
become the signifiers of an allusive incompleteness fraught with
meanings that have been acquired through centuries of culture but
were quite unknown to the Greek artisan. And yet, as a system of
elements, the object may have also implied this system of signifiers
and of possible signifieds. Similarly, to the eyes of an intellectual in
search of local lore, certain forms of popular entertainment can ap-
pear charged with a Fescennine obscenity of which the comedian is
quite unaware; and yet, in his desire to satisfy the presumed taste of
his audience, he might have well included in his show a series of
references to archetypal behaviors that still function, and are devel-
oped and grasped, instinctively.

What happens to a message that is interpreted by means of an

overcharged code is very similar to what happens to the objet trouve
that the artist pulls out of context and frames as a work of art: in
this case, the artist selects certain aspects of the object as the pos-
sible signifiers of signifieds that have been elaborated by his cultural
tradition. By arbitrarily superimposing a code on a message that
has none (a natural object, for instance) or has a different one (some
industrial product), the artist in fact reinvents, reformulates, that
message. The question here is whether he is arbitrarily imbuing the
object with references culled from an extraneous tradition (that of
contemporary art, for instance, by virtue of which a stone may
resemble a Henry Moore sculpture, and a mechanical assemblage a
200 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 201

work by Jacques Lipchitz) or whether, in fact, it is contemporary work, just as it is always possible to reconnect a severed limb to a
art which, in its ways of forming, has included references to natural mutilated statue.
or industrial modes of being by integrating elements from other The successful work of art becomes a model and invites imita-
codes into its own...'" tion. This can occur in two different ways. In the first case, the
work of art offers itself as the concrete example of a particular way
The addressee's reception can thus alter the informative power of of forming which may inspire other artists to elaborate their own
the message. Because of its complex structure, the poetic message personal stylistic procedures. In the second case, the work of art
retains the power to elicit a variety of decodings. The life of mes- provides a whole generation of exploiters with the stylemes neces-
sages caught in the whirlwind of mass production and mass sary to evoke the characteristics of a particular context even after
consumption, including the life of the poetic message whenever it they have been extracted from it (if nothing else, as mere mne-
is sold as a commodity, is much more varied and unpredictable monic aids, so that when a consumer recognizes a given styleme he
than we might think in our moments of greatest discouragement. will instinctively remember its origin and attribute its former suc-
Even the most indiscriminate and naive superimposition of cess to the new context).
codes and decodings inevitably involves an exchange between Art is often much too complex for the average consumer, who
message and addressee that cannot be reduced to a simple has only so much time to devote to it. At best, he will be able to
scheme—an exchange that will remain forever open to appreciate only its most obvious features, or to interpret it accord-
investigation, exploitation, and renewal. It is here that tastes are ing to some formula, the pale ghost of a previous interpretation. So
determined and works are rediscovered, despite the thoughtless why not help him out by providing him with fragmentary stylemes
brutality of a daily consumerism that seems to reduce every message that have proved particularly effective? If Poe's "tintinnabulation of
to sheer noise and to thrive on absent-minded reception. the bells" has had a strong impact on the collective mind, then why
not employ it to advertise a detergent? No matter how successful it
is, the ad will never be considered as an aesthetic experience.
Kitsch as "Pars Pro Toto" or "Boldinism" Stravinsky's work is full of classical citations, which, openly ac-
A work of art is a system of relationships among several elements knowledged as such, become crucial elements of his compositions,
(the material elements that make up the object, the system of refer- to be reckoned with in any interpretation. This is also the case with
ences that underlies the work, the system of psychological reactions collages and "polymaterial" collage paintings, in which the various
that the work provokes and coordinates) occurring at different lev- items that are attached to the canvas are meant to refer back to their
els (the level of visual or sonic rhythms, the level of plot, the level origins.
of ideological content, and so on).21
But one of the most salient characteristics of Kitsch is its inability
The unifying characteristic of this structure, its aesthetic quality, to fully assimilate a citation into a new context. The borrowed sty-
is that it always appears organized according to a recognizable pro- leme sticks out of its new context (which is too shaky to support it,
cedure, "the way of forming" that constitutes the style of a work too diverse to integrate with it) like a sore thumb, and yet it is never
and that reflects the author's personality as well as his or her histor- acknowledged as an intentional citation. Quite the contrary, it is
ical and cultural context. 22 Once it is recognized as an organic palmed off as the real thing, an original invention. This is why I
work, the artistic structure allows for the identification of stylistic would like to define Kitsch in structural terms, as a styleme that has
elements that we shall here call stylemes. Given the unitary character been abstracted from its original context and inserted into a context
of the structure, each styleme possesses characteristics that connect whose general structure does not possess the same characters of
it to the other stylemes and to the fundamental structure—so much homogeneity and necessity as the original's, while the result is pro-
so, that a styleme is enough to suggest the structure of the entire posed as a freshly created work capable of stimulating new experi-
ences.
 THE STRUCTURE OF BAD TASTE 201

work, just as it is always possible to reconnect a severed limb to a

mutilated statue.
The successful work of art becomes a model and invites imita-
tion. This can occur in two different ways. In the first case, the
work of art offers itself as the concrete example of a particular way
of forming which may inspire other artists to elaborate their own
personal stylistic procedures. In the second case, the work of art
provides a whole generation of exploiters with the stylemes neces-
sary to evoke the characteristics of a particular context even after
they have been extracted from it (if nothing else, as mere mne-
monic aids, so that when a consumer recognizes a given styleme he
will instinctively remember its origin and attribute its former suc-
cess to the new context).
Art is often much too complex for the average consumer, who
has only so much time to devote to it. At best, he will be able to
appreciate only its most obvious features, or to interpret it accord-
ing to some formula, the pale ghost of a previous interpretation. So
why not help him out by providing him with fragmentary stylemes
that have proved particularly effective? If Poe's "tintinnabulation of
the bells" has had a strong impact on the collective mind, then why
not employ it to advertise a detergent? No matter how successful it
is, the ad will never be considered as an aesthetic experience.

Stravinsky's work is full of classical citations, which, openly ac-

knowledged as such, become crucial elements of his compositions,
to be reckoned with in any interpretation. This is also the case with
collages and "polymaterial" collage paintings, in which the various
items that are attached to the canvas are meant to refer back to their
origins.

But one of the most salient characteristics of Kitsch is its inability

to fully assimilate a citation into a new context. The borrowed sty-
leme sticks out of its new context (which is too shaky to support it,
too diverse to integrate with it) like a sore thumb, and yet it is never
acknowledged as an intentional citation. Quite the contrary, it is
palmed off as the real thing, an original invention. This is why I
would like to define Kitsch in structural terms, as a styleme that has
been abstracted from its original context and inserted into a context
whose general structure does not possess the same characters of
homogeneity and necessity as the original's, while the result is pro-
posed as a freshly created work capable of stimulating new experi-
ences.
202 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 203

We find a typical example of this sort of procedure in the work which was not so easy to do with Renoir's impalpable women, or
of a painter justly famous with the average public of his time: with Seurat's asexual silhouettes. The average consumer consumes
Giovanni Boldini. his own lie.
Boldini was a well-known portraitist, a ladies' painter, the crea- But he consumes it as an ethical falsehood, a social falsehood, a
tor of portraits that have earned their owners prestige and pleasure. psychological falsehood, since in fact it is a structural falsehood.
In other words, Boldini's art was in demand. The beautiful woman Boldini's paintings are a perfect example of a context that is unable
(be she noble or simply a member of the haute bourgeoisie) who to assimilate the borrowed stylemes. The formal disproportion be-
commissions her portrait is not interested in acquiring a work of tween the upper and lower parts of his paintings is indisputable.
art; what she wants is a flattering reminder of the indisputable fact His women are stylematic sirens, to be consumed from the waist
that she is a beautiful woman. To achieve this end, Boldini con- up and looked at from the waist down. There is absolutely no for-
structed his paintings by the book, with the specific intent of pro- mal reason why the painter should change his style as he moves
ducing the desired effect. The naked parts of his women are painted from the face to the feet. The only possible explanation here is that
according to all the canons of a refined naturalism: pleasantly clearly the face was painted to satisfy the demands of the client and
plump, suggestively creamy, teasingly flushed. Their lips are full the clothes to satisfy the ambitions of the painter, if it weren't for
and wet, their flesh eminently touchable; the look in their eyes can the fact that even the clothes are painted to satisfy the clients, if
be sweet, daring, malicious, or dreamy, but it is always straight- nothing else by reassuring them that only a respectable face could
forward, keen, and fixed on the viewer. These women do not evoke possibly emerge from such a commendable dress.
an abstract idea of beauty, nor do they turn it into a pretext for
formal digressions; they represent specific women, to such an ex- The term Kitsch does not apply only to the kind of art that aims
tent that the viewer will end up desiring them. Cleo de Merode's at producing an immediate effect; other forms of art, and other
nudity is meant to excite; Princess Bibesco's shoulders are offered respectable activities, have a similar aim. Nor does it simply desig-
to the desire of the viewer; Marthe Regnier's sex appeal invites di- nate a formal imbalance, since that is a characteristic of most ugly
rect contact. works. Nor does it refer only to the kind of work that has bor-
rowed stylemes which have previously appeared in a different con-
text, since this can happen without lapsing into bad taste. Kitsch
But the moment Boldini moves on to paint the clothes of these refers to the kind of work that tries to justify its provocative ends
women, the moment he moves from the cleavage to the corset, and by assuming the garb of an aesthetic experience, by palming itself
from this to the folds of the skirt, and from these to the background off as art.
itself, he abandons all pictorial gastronomy to venture into the At times Kitsch can occur, as it were, unawares, as an unwitting
realm of art: the contours are no longer as precise, the colors glance
and almost pardonable error. These cases are particularly interest-
off the canvas in luminous strokes, things are blobs of paint, objects ing because they display a very obvious mechanism.
melt in the light. The lower portion of Boldini's paintings is im-
pressionistic. Here he is clearly trying to be avant-garde, quoting Let's take the example of Edmondo de Amicis, a minor Italian
from contemporary painting. If the upper part of his paintings is author who has unconsciously succeeded in turning a Manzonian
sheer gastronomy, the lower part is art. Those desirable throats and styleme to laughable effect. The "borrowed" styleme concludes a
faces rise out of a pictorial corolla that is there only to be looked at. famous passage in Manzoni's story of the nun of Monza. The pages
The client need not feel ill at ease for having been displayed as a that precede it give a lengthy account of the terrible events that have
courtesan: the rest of her figure aims only to please the spirit, to led Gertrude to embrace the wrong vocation. Having succeeded in
provoke a purer kind of appreciation, to produce a higher form of taming her rebellious nature, she has now resigned herself to being
enjoyment. Both client and viewers are reassured: not only can they a nun. Or so the reader thinks, until suddenly Egidio makes his
experience art, but they can also respond to it with their senses, unexpected, and fatal, appearance on the scene: "One of his win-
 THE STRUCTURE OF BAD TASTE 203

which was not so easy to do with Renoir's impalpable women, or

with Seurat's asexual silhouettes. The average consumer consumes
his own lie.
But he consumes it as an ethical falsehood, a social falsehood, a
psychological falsehood, since in fact it is a structural falsehood.
Boldini's paintings are a perfect example of a context that is unable
to assimilate the borrowed stylemes. The formal disproportion be-
tween the upper and lower parts of his paintings is indisputable.
His women are stylematic sirens, to be consumed from the waist
up and looked at from the waist down. There is absolutely no for-
mal reason why the painter should change his style as he moves
from the face to the feet. The only possible explanation here is that
clearly the face was painted to satisfy the demands of the client and
the clothes to satisfy the ambitions of the painter, if it weren't for
the fact that even the clothes are painted to satisfy the clients, if
nothing else by reassuring them that only a respectable face could
possibly emerge from such a commendable dress.

The term Kitsch does not apply only to the kind of art that aims
at producing an immediate effect; other forms of art, and other
respectable activities, have a similar aim. Nor does it simply desig-
nate a formal imbalance, since that is a characteristic of most ugly
works. Nor does it refer only to the kind of work that has bor-
rowed stylemes which have previously appeared in a different con-
text, since this can happen without lapsing into bad taste. Kitsch
refers to the kind of work that tries to justify its provocative ends
by assuming the garb of an aesthetic experience, by palming itself
off as art.

At times Kitsch can occur, as it were, unawares, as an unwitting

and almost pardonable error. These cases are particularly interest-
ing because they display a very obvious mechanism.

Let's take the example of Edmondo de Amicis, a minor Italian

author who has unconsciously succeeded in turning a Manzonian
styleme to laughable effect. The "borrowed" styleme concludes a
famous passage in Manzoni's story of the nun of Monza. The pages
that precede it give a lengthy account of the terrible events that have
led Gertrude to embrace the wrong vocation. Having succeeded in
taming her rebellious nature, she has now resigned herself to being
a nun. Or so the reader thinks, until suddenly Egidio makes his
unexpected, and fatal, appearance on the scene: "One of his win-
204 THE STRUCTURE OF BAD TAST E THE STRUCTURE OF BAD TASTE 205

dows overlooked a small courtyard which formed part of At this point, as may well be expected, the headmaster turns to
Gertrude's quarters. Noticing her once or twice as she passed young Franti and tells him "with earth-shaking vehemence, 'Franti,
through the courtyard, or strolled idly round it, he found the you are killing your mother!' Everybody turned to look at Franti.
difficulty and the wickedness of the enterprise an attraction And that rascal smiled." The styleme that concludes this passage is
rather than a deterrent and plucked up his courage to speak to her. The very similar to that used by Manzoni. "E quell'infame rispose":
poor wretch answered."23 Pages and pages of criticism have been here, too, we have an adjectival noun as the subject and a verb in
devoted to the lapidary efficacy of the last sentence: "La the past tense. But this is as far as the similarity goes. Given the
sventurata rispose." The sentence is extremely simple—three context in which it appears, this phrase has an altogether different
words, an article, an adjectival noun, and a verb —and yet, for all import. First of all, it occurs precisely at the moment the reader is
its concision, it manages to tell readers all they need to know expecting a coup de theatre, both to put an end to the scene and to
about Gertrude's response, the complexity of her character, and provide some relief to his overwrought emotions. Second, the ad-
the author's own moral and emotional response to it. The word
"sventurata" is at once a condemnation and an apology; in its role jectival noun that represents the subject is so loaded with condem-
as subject of the sentence, it defines both the character and her nation that it becomes almost comic when compared to the boy's
entire life, past, present, and future. The verb is anything but actual misdeeds. And third, the verb "smiled" is not nearly so allu-
dramatic: "rispose"—"answered." It informs us generally about sive and ambiguous as Manzoni's "rispose." Franti's smile, at this
her reaction without telling us anything about the tenor of her particular point, is the evidence of his cruelty. It says everything
answer or its intensity. But this is precisely the reason the sentence there is to say and as definitely as it could be said. This sentence,
is so powerful, so expressive in its suggestion of the abysses of unlike Manzoni's, does not lead anywhere. This is the way melo-
wickedness that that simple gesture implies and discloses—the drama ends, and shows how a successful styleme can be wasted and
gesture of a nun who, we now realize, was only waiting, albeit corrupted into Kitsch. The only mitigating circumstance in De
unconsciously, for a spark to explode into rebellion. Amicis's case is that he may have done it unintentionally.
When the intention is obvious, then we have a flagrant example
of Kitsch, the kind of Kitsch that is typical of Midcult. Kitsch is
The sentence occurs at the right moment, to conclude a lengthy Cubism applied to sacred art, as if a geometric Madonna were more
accumulation of details with a funereal note that strikes us as an appealing to modern taste than its Renaissance counterpart. Kitsch
epitaph. A marvelous example of stylistic economy. Was Edmondo is the winged figure that adorns the hood of a Rolls Royce, a Hel-
De Amicis aware of it while he was writing one of the most mem- lenistic touch meant to evoke the prestige of an object that should
orable pages of his book Cuore? Maybe not, but the analogy is there instead obey more honest aerodynamic and utilitarian criteria.
and deserves some attention. Franti, the bad boy who has been ex- Kitsch is the Volkswagen beetle that flaunts the hood of a Rolls
pelled from school. returns to his classroom accompanied by his Royce or the stripes of a swanky sports car. Kitsch is the transistor
mother. The headmaster does not send him away because he feels radio with an inordinately long antenna, quite useless to its recep-
sorry for the woman. She's disheveled, bedraggled, sopping wet. tion but necessary to its prestige. Kitsch is the sofa with a chintz
But obviously the author does not think these details are sufficient cover reproducing Van Gogh's Sunflowers, a tea set bearing the ef-
to produce the desired effect. So he has the poor woman launch figy of Botticelli's Venus, a bar with decor a la Kandinsky.
into a heart-rending speech, interspersed with loud sobs and excla-
mation points, in which she tells the headmaster her sad story—
violent husband and all. As if this were still not enough, fearing
that the reader may still fail to get the picture, the author then wal- The Malayan Leopard
lows in a short description of the woman's exit: she is pale and Between the poetic message that invites the reader to enjoy the
bowed, her tattered shawl drags on the floor, her head trembles, pleasure of discovery and the Kitsch object that imitates the discov-
she can be heard coughing all the way down the stairs.
 THE STRUCTURE OF BAD TASTE 205

f At this point, as may well be expected, the headmaster turns to

d young Franti and tells him "with earth-shaking vehemence, 'Franti,
e you are killing your mother!' Everybody turned to look at Franti.
n And that rascal smiled." The styleme that concludes this passage is
e very similar to that used by Manzoni. "E quell'infame rispose":
n here, too, we have an adjectival noun as the subject and a verb in
a the past tense. But this is as far as the similarity goes. Given the
e context in which it appears, this phrase has an altogether different
l import. First of all, it occurs precisely at the moment the reader is
w expecting a coup de theatre, both to put an end to the scene and to
d provide some relief to his overwrought emotions. Second, the ad-
d
e jectival noun that represents the subject is so loaded with condem-
r nation that it becomes almost comic when compared to the boy's
t actual misdeeds. And third, the verb "smiled" is not nearly so allu-
t sive and ambiguous as Manzoni's "rispose." Franti's smile, at this
r particular point, is the evidence of his cruelty. It says everything
e there is to say and as definitely as it could be said. This sentence,
f unlike Manzoni's, does not lead anywhere. This is the way melo-
e drama ends, and shows how a successful styleme can be wasted and
t corrupted into Kitsch. The only mitigating circumstance in De
Amicis's case is that he may have done it unintentionally.
When the intention is obvious, then we have a flagrant example
of Kitsch, the kind of Kitsch that is typical of Midcult. Kitsch is
y Cubism applied to sacred art, as if a geometric Madonna were more
n appealing to modern taste than its Renaissance counterpart. Kitsch
o is the winged figure that adorns the hood of a Rolls Royce, a Hel-
- lenistic touch meant to evoke the prestige of an object that should
e instead obey more honest aerodynamic and utilitarian criteria.
- Kitsch is the Volkswagen beetle that flaunts the hood of a Rolls
s Royce or the stripes of a swanky sports car. Kitsch is the transistor
s radio with an inordinately long antenna, quite useless to its recep-
. tion but necessary to its prestige. Kitsch is the sofa with a chintz
t cover reproducing Van Gogh's Sunflowers, a tea set bearing the ef-
h figy of Botticelli's Venus, a bar with decor a la Kandinsky.
-
—
g
- The Malayan Leopard
d Between the poetic message that invites the reader to enjoy the
, pleasure of discovery and the Kitsch object that imitates the discov-
206 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 207

cry of pleasure, there arc several other kinds of messages, from the To further clarify these distinctions, let's look at four examples
ones intended for mass consumption—with no artistic aims or pre- from literature. In the first, Marcel Proust describes a woman, Al-
sumptions—to artisanal messages which are meant to stimulate bertine, and the impression she makes on the narrator, Marcel, the
various kinds of experiences and aesthetic emotions and which, in first time he sees her. Proust is not trying to whet the appetite of his
order to attain their ends, borrow methods and stylemes from reader; rather, he is looking for a new way to broach an old situa-
avant-garde art and then insert them, though without vulgarizing tion. The subject is banal (the meeting between a man and a woman
them, into a mixed context aimed at producing various effects as and the man's response to it), but Proust wants to elaborate a new
well as at creating an interpretive experience. Because of this double approach to banal events.
function, such a message can often acquire a particular structure
and fulfill a useful task. Between this kind of message and a real
poetic message there is the same difference that Elio Vittorini finds To begin with, he refuses to stake everything on a description of
between "consumer goods" and "means of production." But often Albertine. Instead, he shows her to us little by little, not as an indi-
a message that aspires to a poetic function, though it may satisfy vidual but rather as part of an indivisible whole, a group of girls
the fundamental conditions of this type of communication, reveals whose features, smiles, and gestures keeps fusing into a continuous
a certain imbalance, some structural instability, whereas the mes- stream of images. To reinforce this sense of fluidity, he uses an im-
sage that aims solely at honestly pleasing its public, at being a mar- pressionistic style in which, even when he describes "un ovale
ketable commodity, often achieves a nearly perfect balance. This blanc" ("a pallid oval"), "des yeux noirs" ("black eyes"), "des yeux
indicates that, in the first case, despite the clarity of its intentions. verts" ("green eyes"), the somatic information loses all power of
the work is a failure, or at least only a partial success, whereas in sensual evocation to become one note in a chord (and, in fact, he
the second case we have such a successful commodity that the con- sees the group of girls as an ensemble "confus comme une musique
sumer can even appreciate the perfection of its structure; the on je n'aurais pas su isoler et reconnaitre au moment de leur passage
commodity has managed to revitalize old stylemes in an effective les phrases. distinguees mais oubliees aussitOt apres" ("confused as
manner. In this instance, we have a singular phenomenon of a piece of music in which I should not have been able to isolate and
recovery whereby a commodity becomes a real work of art identify at the moment of their passage the successive phrases, no
which can propose. for the first time in a stimulating fashion, sooner distinguished than forgotten"). It is difficult to cite passages
certain ways of forming that others had unsuccessfully tried from this description precisely because it stretches over a number
before. Thus, we have a dialectic between a kind of art that aims of pages and cannot be reduced to a nucleus of representations; it
at producing original experiences and another kind that aims at slowly brings us to recognize Albertine, but always with the feeling
the establishment of acquired procedures; in this dialectic it is that our attention, as well as that of the author, might have missed
often the latter that fulfills the fundamental conditions of a poetic its real aim. The reader fends his way through the images as one
message, whereas the former is only a courageous attempt at would through a jungle; he is not as struck by the "joues bouffies et
fulfillment. roses," ("plump and rosy cheeks") and the "teint bruni" ("dark
complexion") as he is surprised at his inability to distinguish even
one desirable face among the girls, who "mettaient entre leurs
Of course, each case deserves a thorough critical investigation. corps independants et separes, tandis qu'ils avancaient lentement,
Once again, aesthetic thought can define the optimal conditions for une liaison invisible, mais harmonieuse comme une mźme ombre
a communicative experience but cannot judge particular cases. chaude, une méme atmosphere. faisant d'eux un tout aussi homo-
All I wanted to do here, however, was stress the gradations gene en ses parties qu'il etait different de la foule au milieu de la-
which, within the same circuit of cultural consumption, allow us quelle se deroulait lentement leur cortege" ("established between
to distinguish between works of discovery, works of mediation, their independent and separate bodies, as slowly they advanced, a
commodities, and pseudo-artworks—in other words, between bond invisible but harmonious, like a single warm shadow, a single
avant-garde culture, Masscult, Midcult, and Kitsch.
 THE STRUCTURE OF BAD TASTE 207

To further clarify these distinctions, let's look at four examples

from literature. In the first, Marcel Proust describes a woman, Al-
bertine, and the impression she makes on the narrator, Marcel, the
first time he sees her. Proust is not trying to whet the appetite of his
reader; rather, he is looking for a new way to broach an old situa-
tion. The subject is banal (the meeting between a man and a woman
and the man's response to it), but Proust wants to elaborate a new
approach to banal events.

To begin with, he refuses to stake everything on a description of

Albertine. Instead, he shows her to us little by little, not as an indi-
vidual but rather as part of an indivisible whole, a group of girls
whose features, smiles, and gestures keeps fusing into a continuous
stream of images. To reinforce this sense of fluidity, he uses an im-
pressionistic style in which, even when he describes "un ovale
blanc" ("a pallid oval"), "des yeux noirs" ("black eyes"), "des yeux
verts" ("green eyes"), the somatic information loses all power of
sensual evocation to become one note in a chord (and, in fact, he
sees the group of girls as an ensemble "confus comme une musique
on je n'aurais pas su isoler et reconnaitre au moment de leur passage
les phrases. distinguees mais oubliees aussitOt apres" ("confused as
a piece of music in which I should not have been able to isolate and
identify at the moment of their passage the successive phrases, no
sooner distinguished than forgotten"). It is difficult to cite passages
from this description precisely because it stretches over a number
of pages and cannot be reduced to a nucleus of representations; it
slowly brings us to recognize Albertine, but always with the feeling
that our attention, as well as that of the author, might have missed
its real aim. The reader fends his way through the images as one
would through a jungle; he is not as struck by the "joues bouffies et
roses," ("plump and rosy cheeks") and the "teint bruni" ("dark
complexion") as he is surprised at his inability to distinguish even
one desirable face among the girls, who "mettaient entre leurs
corps independants et separes, tandis qu'ils avancaient lentement,
une liaison invisible, mais harmonieuse comme une mźme ombre
chaude, une méme atmosphere. faisant d'eux un tout aussi homo-
gene en ses parties qu'il etait different de la foule au milieu de la-
quelle se deroulait lentement leur cortege" ("established between
their independent and separate bodies, as slowly they advanced, a
bond invisible but harmonious, like a single warm shadow, a single
208 T HE ST RUCT URE O F BAD T AST E THE STRUCTURE OF BAD TASTE 209

atmosphere, making of them a whole as homogeneous in its parts hand would have sufficed to encircle it. Her complexion was as
as it was different from the crowd through which their procession rosy and fresh as that of a freshly bloomed flower. Her little
gradually wound"). head was admirable, her eyes were as blue as sea water, her
Of course, if we chose to analyze all the expressions one by one, forehead was incomparably pure and, below this, stood out the
we would find all the elements necessary to make up a fragment of sharp outline of two gently arched brows that almost touched.
Kitsch, but Proust's adjectives are never aimed at a precise object, A blond mane fell, in picturesque disorder, like a rain of
and even less at exciting a precise emotion; nor do they create a gold, over the white corset that covered her breasts.
vague aura of lyricism, because, though the reader is invited to At the sight of that woman, who looked so much like a
untangle the web of impressions that the passage offers him, he is child, the pirate was shaken by a shiver that went straight to the
also constantly expected to dominate these impressions, to be at bottom of his soul.
once receptive and critical, and never to abandon himself to the
personal feelings evoked by the context, since they must remain, No need to comment on this passage: all the mechanisms neces-
above all, the feeling of the context. At a particular moment, sary to produce an immediate effect arc there, both in the descrip-
Marcel is struck by the brown eyes of one of the girls, by the tion of Marianna and in the reaction of Sandokan. On the other
"rayon noir" ("dark ray") that strikes him and troubles him. But hand, this is sheer artisanship with no artistic pretensions; Emilio
the impression is immediately countered by a reflection: "Si Salgari never thought he was producing art.' All he wanted to do
nous pensions que les yeux d'une telle fille ne sont qu'une brillante was provide his public with a means of escape, with an attractive
rondelle de mica, nous ne serions pas avides de connaitre et d'unir a dream. His prose needn't be interpreted; it only has to be read. His
nous sa vie" ("If we thought that the eyes of a girl like that were merely work is an honest expression of Masscult, too honest to be consid-
two glittering sequins of mica, we should not be athirst to know her ered Kitsch. We shall let the pedagogues determine whether the
and to unite her life to ours"). Just a momentary halt, and then emotions it fosters are good or bad for our youth, or whether its
the discourse continues, no longer to refuse the emotion but style is appropriate for a respectable high school canon—which
rather to comment on it, to delve into it. Our reading is never generally seems to lean either toward the classics or toward sheer
allowed to follow a single thread. The passage refuses to hypnotize us. Kitsch.
Its suggestiveness is not meant to fascinate us but rather to spur
Let's now take the case of an author with both taste and culture
us into interpretive activity."
who, out of choice or vocation, decides to provide his public with a
product that is at once dignified but accessible, able to produce an effect
But if, instead of being described by Marcel, the meeting were and yet above the level of Masscult. His approach to the same situation
described by an honest artisan for a public eager to be charmed, (a meeting between a man and a woman) will be rather
troubled, soothed, and hypnotized, we would have something ambivalent: on the one hand, he will want to create a character (the
quite different. This is what happens to Sandokan, the Tiger of woman) capable of stirring the emotions and the fantasy of his
Malaya, when, in Emilio Salgari's The Tigers of Monpracem, he first readers; on the other, a sense of propriety will bid him control his
meets Marianna Guillonk, better known as the Pearl of Labuan: words by creating a certain amount of critical distance. This is
probably how he would describe the meeting between Sandokan
He had barely uttered these words than the Lord was back in and Marianna:
the room. He was not alone. Behind him, barely touching the
rug, advanced a splendid creature, at whose sight Sandokan The second lasted five minutes; then the door opened and in
was unable to repress an exclamation of surprise and admira- came Marianna. The first impression was of dazed surprise.
tion. The Guillonk family stood still, their breath taken away; San-
She was a girl of sixteen or seventeen, small but slender and dokan could even feel the veins pulsing in his temples. Under
elegant, with a superb build, and a waist so slim that a single
 THE STRUCTURE OF BAD TASTE 209

hand would have sufficed to encircle it. Her complexion was as

rosy and fresh as that of a freshly bloomed flower. Her little
head was admirable, her eyes were as blue as sea water, her
forehead was incomparably pure and, below this, stood out the
sharp outline of two gently arched brows that almost touched.
A blond mane fell, in picturesque disorder, like a rain of
gold, over the white corset that covered her breasts.
At the sight of that woman, who looked so much like a
child, the pirate was shaken by a shiver that went straight to the
bottom of his soul.

No need to comment on this passage: all the mechanisms neces-

sary to produce an immediate effect arc there, both in the descrip-
tion of Marianna and in the reaction of Sandokan. On the other
hand, this is sheer artisanship with no artistic pretensions; Emilio
Salgari never thought he was producing art.' All he wanted to do
was provide his public with a means of escape, with an attractive
dream. His prose needn't be interpreted; it only has to be read. His
work is an honest expression of Masscult, too honest to be consid-
ered Kitsch. We shall let the pedagogues determine whether the
emotions it fosters are good or bad for our youth, or whether its
style is appropriate for a respectable high school canon—which
generally seems to lean either toward the classics or toward sheer
Kitsch.

Let's now take the case of an author with both taste and culture
who, out of choice or vocation, decides to provide his public with a
product that is at once dignified but accessible, able to produce an effect
and yet above the level of Masscult. His approach to the same situation
(a meeting between a man and a woman) will be rather
ambivalent: on the one hand, he will want to create a character (the
woman) capable of stirring the emotions and the fantasy of his
readers; on the other, a sense of propriety will bid him control his
words by creating a certain amount of critical distance. This is
probably how he would describe the meeting between Sandokan
and Marianna:

The second lasted five minutes; then the door opened and in
came Marianna. The first impression was of dazed surprise.
The Guillonk family stood still, their breath taken away; San-
dokan could even feel the veins pulsing in his temples. Under
210 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 211

the first shock from hrr beauty, the men were incapable of able to tackle a series of sociopolitical issues, which, despite their
no-tieing or analyzing its defects, which were numerous; notoriety, had never reached such a wide readership in such a clear
there were to be many forever incapable of this critical form.
appraisal. The Leopard is an excellent commodity but not quite a product
She was tall and well made, on an ample scale. Her skin of Kitsch. No cross-contamination is ever quite so successful as
looked as if it had the flavor of fresh cream, which it resembled; Kitsch, and the thirst for prestige is much more obvious. The fol-
her childlike mouth, that of strawberries. Under a mass of ra- lowing passage is a perfect example of this last category, the basest.
ven hair, curling in gentle waves, her green eyes gleamed mo- Ray Bradbury, famous among the mid-intelligentsia for being
tionless as those of statues, and like them a little cruel. She was the only science-fiction author to have produced literary works
moving slowly, making her wide white skirt rotate around her, (which in a sense is true, since instead of writing honest sci-fi sto-
and emanating from her whole person was the invincible calm ries he is always trying to give them the appearance of art by using
of a woman sure of her beauty. an explicitly "lyrical" style), once wrote a novella for Playboy. As
everybody knows, Playboy is a magazine that has made its fortune
by publishing glossy photos of nude women in more or less entic-
This gastronomic description reveals greater stylistic economy and ing postures. Its emphasis is on the excellence of the product it
a better sense of rhythm, but despite the unquestionable concinnitas offers, not on its artistic value—an all too common alibi of porno-
of the passage, absent from the previous one, the communicative graphic publications. To this extent, Playboy is not a Kitsch prod-
procedure is very similar to that used by Salgari. However, the au- uct. Unfortunately, however, Playboy has cultural aspirations. Its
thorial interference in the middle of the passage employs the same aim is to be the New Yorker of libertines and good-timers, and to
styleme used by Proust in the description of Albertine's eyes. It this end it invites the collaboration of famous authors who, in the
likewise calls into question the effect the author has just suggested. name of tolerance and humor, seldom disdain the improbable com-
But Proust wouldn't have deigned to write anything so direct and bination with the rest of the magazine. Ironically, although Playboy
unequivocal, and Salgari would have never been able to moderate seeks this collaboration in order to raise its status and to allay the
his words so cleverly. Giuseppe Tomasi di Lampedusa fits perfectly uneasy conscience of some of its readers by providing them with a
between the two. The quoted excerpt is in fact a passage from The cultural alibi ("but it has very good articles"), this is precisely what
Leopard, in which I have replaced the names of Angelica, the Sali- turns it, as well as the hapless tale of the hapless contributor, into
nas, and Tancredi with names borrowed from Salgari's book. An- Kitsch. Of course, this is not exactly what happened to Ray Brad-
gelica's appearance at Donnafugata is structured like the perfect bury, since he was already Kitsch to begin with.
Midcult product, in which, however, the contamination between
Masscult stylemes and Hicult allusions does not degenerate into a
grotesque pastiche. This passage is not engaged in discovery, as Bradbury's novella likewise tells of a meeting between two
Proust's was, but is nevertheless a perfect example of dignified, people. Not between a man and a woman, however, since that sit-
well-balanced prose, perfectly suited to the edification of our uation is obviously much too banal for an author who's so keen on
youth. The borrowed styleme is used with discretion. The result is producing "art." So in his story In a Season of Calm Weather, Brad-
a commodity that will please without exciting, and that will pro- bury tells us of the meeting, and the ensuing passion, between a
voke a certain kind of critical participation without entirely polar- man and a work of art. Bradbury's hero is an American who de-
izing the attention of the reader onto the structure of the message. cides to spend his summer near Vallauris, on the French Riviera, in
Obviously, the passage is not the entire book, but it is an eloquent order to be close to his idol: Picasso. His devoted wife accompanies
sample of it. The success of this work is perfectly explained by him. Why Picasso? Because Picasso means art, modernity, and
these structural characteristics, and yet its success would not be prestige. Because Picasso is very widely known, and because his
enough to define it as either a product of Midcult or of Kitsch. This work, totally fetishized, no longer needs to be interpreted. Picasso
work is a commodity that also has the advantage of having been is the perfect choice.
 THE STRUCTURE OF BAD TASTE 211

able to tackle a series of sociopolitical issues, which, despite their

notoriety, had never reached such a wide readership in such a clear
form.
The Leopard is an excellent commodity but not quite a product
of Kitsch. No cross-contamination is ever quite so successful as
Kitsch, and the thirst for prestige is much more obvious. The fol-
lowing passage is a perfect example of this last category, the basest.
Ray Bradbury, famous among the mid-intelligentsia for being
the only science-fiction author to have produced literary works
(which in a sense is true, since instead of writing honest sci-fi sto-
ries he is always trying to give them the appearance of art by using
an explicitly "lyrical" style), once wrote a novella for Playboy. As
everybody knows, Playboy is a magazine that has made its fortune
by publishing glossy photos of nude women in more or less entic-
ing postures. Its emphasis is on the excellence of the product it
offers, not on its artistic value—an all too common alibi of porno-
graphic publications. To this extent, Playboy is not a Kitsch prod-
uct. Unfortunately, however, Playboy has cultural aspirations. Its
aim is to be the New Yorker of libertines and good-timers, and to
this end it invites the collaboration of famous authors who, in the
name of tolerance and humor, seldom disdain the improbable com-
bination with the rest of the magazine. Ironically, although Playboy
seeks this collaboration in order to raise its status and to allay the
uneasy conscience of some of its readers by providing them with a
cultural alibi ("but it has very good articles"), this is precisely what
turns it, as well as the hapless tale of the hapless contributor, into
Kitsch. Of course, this is not exactly what happened to Ray Brad-
bury, since he was already Kitsch to begin with.

Bradbury's novella likewise tells of a meeting between two

people. Not between a man and a woman, however, since that sit-
uation is obviously much too banal for an author who's so keen on
producing "art." So in his story In a Season of Calm Weather, Brad-
bury tells us of the meeting, and the ensuing passion, between a
man and a work of art. Bradbury's hero is an American who de-
cides to spend his summer near Vallauris, on the French Riviera, in
order to be close to his idol: Picasso. His devoted wife accompanies
him. Why Picasso? Because Picasso means art, modernity, and
prestige. Because Picasso is very widely known, and because his
work, totally fetishized, no longer needs to be interpreted. Picasso
is the perfect choice.
212 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 213

One evening, toward sunset, our hero is dreamily strolling along more facile and decorative period of his oeuvre—which, of course,
a deserted shore, when, at some distance, he notices a small man only serves to make us (or those of us who hadn't yet done so)
busy drawing figures on the sand with a stick. Needless to say, it is realize that even Picasso may not have been totally impervious to
Picasso. But our hero does not realize it until, having walked closer, Kitsch. On the one hand, Bradbury interprets Picasso by means of
he can see the figures drawn on the sand. Spellbound, he watches the purest of codes (for the most part reduced to the cult of the
the little man draw He doesn't say a word, doesn't even dare arabesque and a series of facile connections between stereotyped
breathe lest the vision vanish. It does, eventually, when, having figures and trite emotions); on the other, he constructs his passage
finished his drawing, Picasso walks away. The lover wants to keep by clumsily stitching together a number of stylemes borrowed
the work, but the tide is rising. from the decadents (in it, one can hear faint echoes of Pater, Wilde,
Since a summary cannot possibly do justice to the style of the the earliest epiphanic Joyce—the bird girl!—and so on) simply in
story, this is what our hero sees as he watches the little old man order to accumulate effects. And yet, the main intention behind this
draw on the sand: message is self-reflexive: the reader is supposed to react to its style,
to be awed by an author "who can write so well."
For there on the flat shore were pictures of Grecian lions and To the Midcult reader, the overall impression will be one of "in-
Mediterranean goats and maidens with flesh of sand like pow- tense lyrical tension." In other words, the story is not only emi-
dered gold and satyrs piping on hand-carved horns and children nently comestible but also quite beautiful; more than that, it suc-
dancing, strewing flowers along and along the beach with ceeds in conveying a sense of Beauty. The difference between this
lambs gamboling after and musicians skipping to their harps kind of beauty and that of the nudes that surround it, in Playboy, is
and lyres, and unicorns racing youths toward distant meadows, minimal but significant: whereas the nudes bluntly refer to a reality
woodlands, ruined temples and volcanos. Along the shore in that not only exists but may also have a telephone number, Brad-
a never-broken line, the hand, the wooden stylus of this man bury's story tries to cloak its true nature behind the worn veil of
bent down in fever and raining perspiration, scribbled, rib- "art." Its very hypocrisy is enough to characterize Bradbury's piece
boned, looped around over and up, across, in, out, stitched, as Kitsch.
whispered, stayed, then hurried on as if this traveling bacchanal
must flourish to its end before the sun was put out by the sea.
Twenty, thirty yards or more the nymphs and driads and sum-
mer founts sprung up in unraveled hieroglyph. And the sand, Conclusion
in the dying light, was the color of molten copper on which Thus, we have looked at all the possibilities and found a definition
was now slashed a message that any man in any time might read for Kitsch within the context of aesthetics.
and savor down the years. Everything whirled and poised in its
Yet let's assume that a reader, excited by Bradbury's novella,
own wind and gravity. Now wine was being crushed from
would make it his duty to discover Picasso and, confronted for the
under the grape-blooded feet of dancing vintners' daughters,
first time with one of the master's works, would experience some-
now steaming seas gave birth to coin-sheathed monsters while
thing so personal as to quite obliterate the initial literary stimulus,
flowered kites strewed scent on blowing clouds . . . now ..
something that would draw him into the world of the painting and
now . . . now . . compel him to understand the wa y in which it was formed.
The artist stopped. Wouldn't this be enough to make us wary of all the theoretical def-
initions concerning good and bad taste?
Here again, there's no need for comment. The reader is clearly The ways of God are infinite, as some would say, forgetting that
told what he must see and what he must appreciate—and how—in even illnesses can bring us close to God. But the duty of a doctor is
Picasso's work. Better yet, the passage gives him a quintessence, a to diagnose and cure them.
summary, a concentrate of Picasso's entire oeuvre, or rather, of the
 THE STRUCTURE OF BAD TASTE 213

more facile and decorative period of his oeuvre—which, of course,

only serves to make us (or those of us who hadn't yet done so)
realize that even Picasso may not have been totally impervious to
Kitsch. On the one hand, Bradbury interprets Picasso by means of
the purest of codes (for the most part reduced to the cult of the
arabesque and a series of facile connections between stereotyped
figures and trite emotions); on the other, he constructs his passage
by clumsily stitching together a number of stylemes borrowed
from the decadents (in it, one can hear faint echoes of Pater, Wilde,
the earliest epiphanic Joyce—the bird girl!—and so on) simply in
order to accumulate effects. And yet, the main intention behind this
message is self-reflexive: the reader is supposed to react to its style,
to be awed by an author "who can write so well."

To the Midcult reader, the overall impression will be one of "in-

tense lyrical tension." In other words, the story is not only emi-
nently comestible but also quite beautiful; more than that, it suc-
ceeds in conveying a sense of Beauty. The difference between this
kind of beauty and that of the nudes that surround it, in Playboy, is
minimal but significant: whereas the nudes bluntly refer to a reality
that not only exists but may also have a telephone number, Brad-
bury's story tries to cloak its true nature behind the worn veil of
"art." Its very hypocrisy is enough to characterize Bradbury's piece
as Kitsch.

Conclusion
Thus, we have looked at all the possibilities and found a definition
for Kitsch within the context of aesthetics.
Yet let's assume that a reader, excited by Bradbury's novella,
would make it his duty to discover Picasso and, confronted for the
first time with one of the master's works, would experience some-
thing so personal as to quite obliterate the initial literary stimulus,
something that would draw him into the world of the painting and
compel him to understand the wa y in which it was formed.
Wouldn't this be enough to make us wary of all the theoretical def-
initions concerning good and bad taste?
The ways of God are infinite, as some would say, forgetting that
even illnesses can bring us close to God. But the duty of a doctor is
to diagnose and cure them.
214 THE STRUCTURE OF BAD TASTE THE STRUCTURE OF BAD TASTE 215

We should suspect, a priori, every investigation of mass media inspired by syncopation is anything more than a superficial flirta-
that tries to reach a definitive conclusion. Within the tion. But this is an altogether different question. If we are ready to
anthropological situation of mass culture anything can happen, accept a situation in which this sort of music is capable of eliciting a
things can be turned upside down in no time; reception can particular kind of physiological and emotional excitement, then
change the physiognomy of transmission, and vice versa. At we have to admit that Gershwin's music fulfills its task both taste-
times, Kitsch is on the side of the message. at times on the side of fully and appropriately.
the receiver's intention, and, more often than not, on that of the
sender who tries to palm his product off for something it is not. Similarly, the above quoted passage from The Leopard, very hon-
Kitsch is Addinsell's Warsaw Concerto, with its accumulation of est in its intention to entertain its public, may seem exceedingly
pathetic effects and imitative suggestions ("Hear that? Those are pretentious when it is proposed as a poetic message, as the original
planes dropping bombs"), and its heavy-handed use of Chopin; revelation of certain aspects of reality that had presumably re-
just as Kitsch is the appreciation of this particular musical mained unexplored until its appearance. But in this case, the re-
passage as described in Malaparte's La pelle (The skin). The sponsibility of having produced Kitsch is not so much the author's
notes of this fragment arc heard during a reunion of British as the reader's—or the critic's, if he is the one who has decoded the
soldiers attended by the author, who at first thinks they are part of message in such a way as to present the mouth with the taste of
a Chopin concerto. He is set straight by one of the officers who, strawberries, the eyes as green as those of statues, and the nocturnal
with great satisfaction, informs him that "Addinsel is our Chopin." hue of the hair as the stylemes of a message whose worth resides in
In this sense, all the music known as "rhythmic-symphonic," the originality of its vision.
because of the way in which it tries to amalgamate dance music Given the spread of mass culture, it would be impossible to say
with the daring of jazz and the dignity of classical symphonies, that this sequence of mediations and loans is a one-way street:
produces effects similar to those of Addinsel's piece. But when the Kitsch is not the only borrower. Today, it is often avant-garde cul-
composer has a certain knack, he may be able to create a product ture which, reacting against the density and the scope of mass cul-
with a structure so particular as to completely avoid all suspicion ture, borrows its own stylemes from Kitsch. This is what Pop Art
of Kitsch and become an acceptable new product, the pleasant does when it chooses the most vulgar and pretentious graphic sym-
popularization of a higher musical universe. Gershwin's Rhapsody bols of advertising and turns them into the objects of morbid and
in Blue is such a piece of music because of the originality of its ironic attention by blowing them up out of all proportion and
composition and the freshness with which it translates popular hanging them on the walls of a museum. This is the avant-garde's
American material into unexpectedly new forms. But the moment revenge on Kitsch, as well as a lesson for it, because in most cases
this composition is played in a traditional concert hall, by a conduc- the avant-garde artist shows the producer of Kitsch how to insert
tor in tails, for the kind of audience one commonly finds at a clas- an extraneous styleme into a new context without abandoning
sical concert, it inevitably becomes Kitsch because it tries to stimu- good taste. Objectivized by a painter, on a canvas, both the Coca-
late reactions that are not suited to either its intentions or its Cola trademark and a comic strip fragment acquire a meaning they
capacities. It is decoded according to an alien code. did not previously have.27

But even here, Kitsch does not waste any time taking its revenge
Gershwin's dance music, in contrast, will never be Kitsch for the on the avant-garde, by borrowing its procedures and its stylemes
very simple reason that it has always done, and still does, what it for its ads, where once again the only thing that matters is the pro-
set out to do, and does it to perfection. Gershwin never saw his duction of an effect and the display of a higher level of taste. And
Lady Be Good as anything but a means of escape, a stimulus to this is only one episode in a phenomenon that is typical of every
dance, and that is precisely why he wrote it and how he sold it. At modern industrial society, of the rapid succession of standards
which point one may legitimately wonder whether this kind of es- whereby even in the field of taste every novelty is always the source
cape is conducive to a balanced life, or whether the kind of love of a future bad habit.
 THE STRUCTURE OF BAD TASTE 215

inspired by syncopation is anything more than a superficial flirta-

tion. But this is an altogether different question. If we are ready to
accept a situation in which this sort of music is capable of eliciting a
particular kind of physiological and emotional excitement, then
we have to admit that Gershwin's music fulfills its task both taste-
fully and appropriately.
Similarly, the above quoted passage from The Leopard, very hon-
est in its intention to entertain its public, may seem exceedingly
pretentious when it is proposed as a poetic message, as the original
revelation of certain aspects of reality that had presumably re-
mained unexplored until its appearance. But in this case, the re-
sponsibility of having produced Kitsch is not so much the author's
as the reader's—or the critic's, if he is the one who has decoded the
message in such a way as to present the mouth with the taste of
strawberries, the eyes as green as those of statues, and the nocturnal
hue of the hair as the stylemes of a message whose worth resides in
the originality of its vision.

Given the spread of mass culture, it would be impossible to say

that this sequence of mediations and loans is a one-way street:
Kitsch is not the only borrower. Today, it is often avant-garde cul-
ture which, reacting against the density and the scope of mass cul-
ture, borrows its own stylemes from Kitsch. This is what Pop Art
does when it chooses the most vulgar and pretentious graphic sym-
bols of advertising and turns them into the objects of morbid and
ironic attention by blowing them up out of all proportion and
hanging them on the walls of a museum. This is the avant-garde's
revenge on Kitsch, as well as a lesson for it, because in most cases
the avant-garde artist shows the producer of Kitsch how to insert
an extraneous styleme into a new context without abandoning
good taste. Objectivized by a painter, on a canvas, both the Coca-
Cola trademark and a comic strip fragment acquire a meaning they
did not previously have.27

But even here, Kitsch does not waste any time taking its revenge
on the avant-garde, by borrowing its procedures and its stylemes
for its ads, where once again the only thing that matters is the pro-
duction of an effect and the display of a higher level of taste. And
this is only one episode in a phenomenon that is typical of every
modern industrial society, of the rapid succession of standards
whereby even in the field of taste every novelty is always the source
of a future bad habit.
216 THE STRUCTURE OF BAD TASTE

This is how the dialectic between avant-garde and mass produc-

tion (which involves Kitsch as well as most products destined for
practical uses) reveals both its worrisome rhythm and its X
possibilities for recovery. But it also allows for the possibility of
new procedural interventions, of which the last one that should
ever be tried, and the falsest, is the restoration of an apparent Series and Structure
adherence to the timeless value of Beauty, which is generally only a
cover for the mercenary face of Kitsch.

Structure and "Series"

In his introduction to The Raw and the Cooked, Claude Levi-Strauss
examines the differences between two cultural attitudes which he
terms "structural thought" and "serial thought." By "structural
thought" he means the philosophical stance that underlies the struc-
turalist method of investigation in the human sciences; by "serial
thought" he means the philosophy that underlies post-Webem mu-
sical aesthetics—in particular, Pierre Boulez's poetics.
This opposition deserves some attention for two main reasons.
First of all, when Levi-Strauss speaks of serial thought, the object
of his polemics is not just the so-called Neue Musik but the whole
attitude of the avant-garde and of contemporary experimentalism
in art as well as in literature. In fact, his critique of serialism is close
to the critique of abstract and nonrepresentational painting already
sketched in his Entretiens —yet another instance of Levi-Strauss's
mistrust for all those art forms presuming to challenge the tradi-
tional systems of expectation and formation which Western culture
has considered archetypical and "natural" since the Middle Ages.
Second, by "structural thought" and "serial thought" Levi-Strauss
means not simply two different methodological stances but two
different visions of the world. A detailed analysis of this text is
therefore crucial to a proper understanding of the direction struc-
turalism takes when it presents itself as a philosophy.

What are the distinctive features of serial thought? As Boulez

defines them, in the essay to which Levi-Strauss refers:

Serial thought has become a polyvalent thought process . . . As

such, it is in complete contrast to classical thought, according
to which form is a preexisting entity and at the same time a
 X

Series and Structure

Structure and "Series"

In his introduction to The Raw and the Cooked, Claude Levi-Strauss
examines the differences between two cultural attitudes which he
terms "structural thought" and "serial thought." By "structural
thought" he means the philosophical stance that underlies the struc-
turalist method of investigation in the human sciences; by "serial
thought" he means the philosophy that underlies post-Webem mu-
sical aesthetics—in particular, Pierre Boulez's poetics.
This opposition deserves some attention for two main reasons.
First of all, when Levi-Strauss speaks of serial thought, the object
of his polemics is not just the so-called Neue Musik but the whole
attitude of the avant-garde and of contemporary experimentalism
in art as well as in literature. In fact, his critique of serialism is close
to the critique of abstract and nonrepresentational painting already
sketched in his Entretiens —yet another instance of Levi-Strauss's
mistrust for all those art forms presuming to challenge the tradi-
tional systems of expectation and formation which Western culture
has considered archetypical and "natural" since the Middle Ages.
Second, by "structural thought" and "serial thought" Levi-Strauss
means not simply two different methodological stances but two
different visions of the world. A detailed analysis of this text is
therefore crucial to a proper understanding of the direction struc-
turalism takes when it presents itself as a philosophy.

What are the distinctive features of serial thought? As Boulez

defines them, in the essay to which Levi-Strauss refers:

Serial thought has become a polyvalent thought process . . . As

such, it is in complete contrast to classical thought, according
to which form is a preexisting entity and at the same time a
218 SERIES AND STRUCTURE SERIES AND STRUCTURE 219

general morphology. Here (within serial thought) there are no pear unstructured), whereas structuralist thought deals with struc-
preconstituted scales—that is, no general structures within tural (structurales) laws. As we shall see, they are two fairly distinct
which a particular thought could inscribe itself. A composer's areas of research, even though in the end the results of one must be
thought, operating in accordance with a particular t ranslated into the other's terms. But the superficial similarity of

methodology, creates the objects it needs and the form the two terms has somewhat confused matters, so that the structur-
necessary for their organization each time it has occasion to ing activities of the avant-garde have often been related to the inves-
express itself. Classical tonal thought is based on a world tigation of structures proper to structuralism. Several rash critics
defined by gravitation and attraction; serial thought, on a (that is, most cultivated readers and all uninformed ones) have even
world that is perpetually expanding.' gone so far as to consider structuralism as the critical or methodo-
logical aspect of the artistic activity of the avant-garde. This was
This hypothesis of an oriented production of open possibilities, often just naive sophistry: since structuralism is an avant-garde
of an incitement to experience choice, of a constant questioning of method, then it must be the method of the avant-garde. At other
any established grammar, is the basis of any theory of the "open times, however, it was the result of a hasty identification that led
work," in music as well as in every other artistic genre. The theory some to apply structuralist categories to avant-garde operations,
of the open work is none other than a poetics of serial thought. with highly questionable results.
Serial thought aims at the production of a structure that is at once The aim of this chapter is not to separate the area of structuralist
open and polyvalent, in music as well as in painting, in the novel as
interests from that of the avant-garde's artistic effort, but rather to
well as in poetry and theater. But the very notion of "open work,"
the moment it is translated (reasonably, if daringly, as "open struc- distinguish their respective responsibilities by showing how they
ture") entails a problem: Can the instruments provided by structur- involve two different levels of experience. Only after such a clarifi-
alism for the analysis of open structures coexist with the notions of cation will it be possible to envision a language common to both
polyvalence and seriality? In other words, can one conceive of a practices.
series in structural terms? Is there homogeneity between series and On the other hand, there were reasons for such a misunderstand-
structure? ing, which may be why, in his introduction to The Raw and the
Cooked, Levi-Strauss insists on reminding us that serial thought is a
contemporary cultural current that must be carefully distinguished
It is significant that, in his text, Levi-Strauss speaks of "pens&
from structuralism precisely because they have so many features in
structurale" and not of "pens& structurelle," even though French
common.
would have allowed him to use either term. Jean Pouillon, in one of
his essays, deals with this semantic nuance and, by so doing, helps
us understand how an open work may have nothing to do with the Let's examine, then, how series and structure differ from each
structuralist problematic, and yet refer to it on another level. other, how they oppose each other, whether their opposition is to-
tal or only partial, and whether they should see in each other a
In his essay, Pouillon relates the adjective structure( to the real con- demonstration of their respective limitations and an indication of
figuration of an object as revealed by analysis, and the adjective other possible directions.
structural to the laws that uniformly govern the various occurrences What are the most important concepts introduced by structural-
of structured objects. "A relation is structurelle when it plays a deter- ist methods, following the models proposed by linguistics and,
mining role within a given organization, and structurale when it can
more generally, by communication theory?
manifest itself in several different but equally determining ways
within numerous systems."' This should make the difference be- (i) The code-message relation. Communication occurs to the extent
tween structural and structure/ quite clear: serial thought produces open- to which a given message is decoded according to a preestablished
structured (structurelles) realities (even when these realities ap code shared by both the addresser and the addressee.
 SERIES AND STRUCTURE 219

pear unstructured), whereas structuralist thought deals with struc-

tural (structurales) laws. As we shall see, they are two fairly distinct
areas of research, even though in the end the results of one must be
t ranslated into the other's terms. But the superficial similarity of
the two terms has somewhat confused matters, so that the structur-
ing activities of the avant-garde have often been related to the inves-
tigation of structures proper to structuralism. Several rash critics
(that is, most cultivated readers and all uninformed ones) have even
gone so far as to consider structuralism as the critical or methodo-
logical aspect of the artistic activity of the avant-garde. This was
often just naive sophistry: since structuralism is an avant-garde
method, then it must be the method of the avant-garde. At other
times, however, it was the result of a hasty identification that led
some to apply structuralist categories to avant-garde operations,
with highly questionable results.

The aim of this chapter is not to separate the area of structuralist

interests from that of the avant-garde's artistic effort, but rather to
distinguish their respective responsibilities by showing how they
involve two different levels of experience. Only after such a clarifi-
cation will it be possible to envision a language common to both
practices.
On the other hand, there were reasons for such a misunderstand-
ing, which may be why, in his introduction to The Raw and the
Cooked, Levi-Strauss insists on reminding us that serial thought is a
contemporary cultural current that must be carefully distinguished
from structuralism precisely because they have so many features in
common.

Let's examine, then, how series and structure differ from each
other, how they oppose each other, whether their opposition is to-
tal or only partial, and whether they should see in each other a
demonstration of their respective limitations and an indication of
other possible directions.
What are the most important concepts introduced by structural-
ist methods, following the models proposed by linguistics and,
more generally, by communication theory?
(i) The code-message relation. Communication occurs to the extent
to which a given message is decoded according to a preestablished
code shared by both the addresser and the addressee.
220 SERIES AND STRUCTURE SERIES AND STRUCTURE 221

order to question them, thereby generating new forms of communication.

(2) The presence of an axis of selection and an axis of combination.
The main goal of serial thought is to allow codes to evolve histori-
Ultimately, these two axes are the basis of the double articulation
cally and to discover new ones, rather than to trace them back to
of language, since every act of communication takes place when
the original generative Code (the Structure). Thus, serial thought
units of secondary articulation, determined by the selective reper-
aims at the production of history and not at the rediscovery, be-
tory of the code and endowed with an oppositional value resulting
neath history, of the atemporal abscissae of all possible communi-
from their position within the system, emerge out of the choice and
cation. In other words, the aim of structural thought is to discover,
combination of units belonging to the primary level of articulation.
whereas that of serial thought is to produce.
(3) The hypothesis that every code is based on a more elementary code,
and that, by retracing an act of communication code by code
through each successive transformation, it might be possible to Given these differences, it should be easier to understand Levi-
reach back to a primary code (formally and logically speaking, an Strauss's objections to serial thought—objections that are perfectly
Ur-code), constituting, by itself, the real Structure of all commu- justified from his point of view. Another look at the pages in ques-
nication, all language, all cultural manifestation, all acts of tion should show whether these differences are indeed irreducible
signification, from articulate speech to the most complex or whether in fact it would be possible to find grounds for a media-
syntagmatic chains such as myths, from verbal language to the tion that Levi-Strauss seems to exclude.'
"language" of cuisine or fashion.

Levi-Strauss's Criticism of Contemporary Art

Conversely, what are the most fundamental concepts of serial
thought? Levi-Strauss begins his argument with a comparison between
(i) Every message calls the code into question. Every artistic message painting and articulate speech:
is a discourse on the language that generates it. At the extreme,
each message posits its own code; each work is its own linguistic If painting deserves to be called a language, it is one in that, like
basis, a discourse on its own poetics, a declaration of freedom from any language, it consists of a special code whose terms have
all those ties that presumed to determine it in advance, the key to been produced by combinations of less numerous units and are
its interpretation. themselves dependent on a more general code. Nevertheless,
(2) The very notion of polyvalence challenges the bidimensional (verti- there is a difference between it and articulate speech, with the
cal and horizontal) Cartesian axes of selection and combination. A series, result that the message of painting is grasped in the first place
qua constellation, is a field of possibilities that generates multiple through aesthetic perception and secondly through intellectual
choices. It is possible to conceive of large syntagmatic chains (such perception, whereas with speech the opposite is the case. As far
as Stockhausen's musical "group"; the "material" ensemble of as articulate speech is concerned, the coming into operation of
action painting; the linguistic unit extracted from a different the secondary code wipes out the originality of the first. Hence
context and inserted, as a new unit of articulation, within a the admittedly "arbitrary character" of linguistic signs ..
discourse where what matters are the meanings that emerge out of Consequently, in articulate speech the primary nonsignifying
the conjunction and not the primary meanings of the syntagmatic code is a means and condition of significance in the secondary
unit in its natural context; and so on)—chains that offer code: in this way, significance itself is restricted to one level.
themselves as ulterior instances of articulation in relation to their The dualism is re-established in poetry, which incorporates in
initial articulations. the second code the potential, signifying value of the first. Po-
etry exploits simultaneously the intellectual significance of
(3) Finally, even though it is possible for communication to be words and syntactical constructions and aesthetic properties,
rooted in an Ur-code that underlies all cultural exchange, what which are the potential terms of another system which rein-
really matters to serial thought is the identification of historical codes in
 SERIES AND STRUCTURE 221

order to question them, thereby generating new forms of communication.

The main goal of serial thought is to allow codes to evolve histori-
cally and to discover new ones, rather than to trace them back to
the original generative Code (the Structure). Thus, serial thought
aims at the production of history and not at the rediscovery, be-
neath history, of the atemporal abscissae of all possible communi-
cation. In other words, the aim of structural thought is to discover,
whereas that of serial thought is to produce.

Given these differences, it should be easier to understand Levi-

Strauss's objections to serial thought—objections that are perfectly
justified from his point of view. Another look at the pages in ques-
tion should show whether these differences are indeed irreducible
or whether in fact it would be possible to find grounds for a media-
tion that Levi-Strauss seems to exclude.'

Levi-Strauss's Criticism of Contemporary Art

Levi-Strauss begins his argument with a comparison between
painting and articulate speech:

If painting deserves to be called a language, it is one in that, like

any language, it consists of a special code whose terms have
been produced by combinations of less numerous units and are
themselves dependent on a more general code. Nevertheless,
there is a difference between it and articulate speech, with the
result that the message of painting is grasped in the first place
through aesthetic perception and secondly through intellectual
perception, whereas with speech the opposite is the case. As far
as articulate speech is concerned, the coming into operation of
the secondary code wipes out the originality of the first. Hence
the admittedly "arbitrary character" of linguistic signs ..
Consequently, in articulate speech the primary nonsignifying
code is a means and condition of significance in the secondary
code: in this way, significance itself is restricted to one level.
The dualism is re-established in poetry, which incorporates in
the second code the potential, signifying value of the first. Po-
etry exploits simultaneously the intellectual significance of
words and syntactical constructions and aesthetic properties,
which are the potential terms of another system which rein-
222 SERIES AND STRUCTURE SERIES AND STRUCTURE 223

forces, modifies, or contradicts this significance. It is the same scale. According to Schonberg's significant formula, these
thing in painting, where contrasts of form and color arc per- notes are to be defined solely by "the total system of relations of
ceived as distinctive features simultaneously dependent on two the sounds with one another." However, the lessons of structural
systems: first, a system of intellectual significances, the heritage linguistics should make it possible to overcome the false
of common experience and the result of the subdivision and opposition between Rameau's objectivism and the convention-
organization of sense experience into objects; second, a system alism of modern theorists. As a result of the selection made in
of plastic values which only becomes significant through mod- the sound continuum by each type of scale, hierarchical rela-
ulating the other and becoming incorporated with it. Two artic- tions arc established among the notes. These relations are not
ulated mechanisms mesh to form a third, which combines the dictated by nature, since the physical properties of any musical
properties of both. scale considerably exceed in number and complexity those se-
It can thus be understood why abstract painting and more lected by each system for the establishment of its distinctive
generally all schools of painters claiming to be nonfigurative features. It is nevertheless true that, like any phonological system,
lose the power to signify: they abandon the primary level of all modal or tonal (or even polytonal or atonal) systems depend
articulation and assert their intention of surviving on the sec- on physical and physiological properties, selecting some
ondary one alone. from among the infinite number no doubt available, and
exploiting the contrasts and combinations of which they are
Levi-Strauss further elaborates his argument (already sketched in capable in order to evolve a code that serves to distinguish dif-
his Entre:lens, as well as in another structuralist text about serial ferent meanings. Music, then, just as much as painting, sup-
music, Nicolas Ruwet's essay on Henri Pousseur),' by lingering on poses a natural organization of sense experience; but it does not
a few subtle distinctions. Even Chinese calligraphic painting seems necessarily accept this organization passively.
to rest on forms that are merely sensible units belonging to the
second level of articulation (plastic occurrences, just as phonemes At this point, Levi-Strauss begins to define the difference be-
are auditory occurrences devoid of all meaning). But in Chinese tween concrete music and serial music. The very existence of con-
calligraphic painting, these units, which seem to be secondary ar- crete music involves a paradox: if such music retained the repre-
ticulations, rest on a preexisting level of articulation, a system of sentative value of the noises it uses, it would have at its disposal a
signs endowed with precise meanings that are not completely oblit- primary articulation, but since it instead alters those noises in order
erated by plastic articulation. to turn them into pseudo-sounds, it automatically loses that pri-
mary level which would have provided a basis for a secondary artic-
The example of calligraphic painting is useful because it allows ulation.
the argument to shift back from nonrepresentational painting to
music; indeed, music, by virtue of its purely sonorous existence, Serial music, in contrast, elaborates sounds according to a so-
hearkens back to a primary level of articulation created by cul- phisticated grammar and syntax that situate it within the traditional
ture—that is, the system of musical sounds. bounds of classical music. Nevertheless, it also lapses into a number
of contradictions shared by abstract painting and concrete music.
This comparison forces Levi-Strauss to take a stance on another "The serial approach, by taking to its logical conclusion that
fundamental issue that will become the key to the rest of the whittling down of the individual particularities of tones which be-
argument: gins with the adoption of the tempered scale, seems to tolerate only
a very slight degree of organization of the tones." Or, to use Bou-
This is an essential point, because contemporary musical lez's words, serial thought creates the objects it needs and the form
thought, either formally or tacitly, rejects the hypothesis of the necessary for their organization each time it has occasion to express
existence of some natural foundation that would objectively itself. To put it somewhat differently, it abandons the relations that
justify the stipulated system of relations among the notes of the constitute the sounds of the tonal scale, relations that, as Levi-
 SERIES AND STRUCTURE 223

e scale. According to Schonberg's significant formula, these

- notes are to be defined solely by "the total system of relations of
o the sounds with one another." However, the lessons of structural
e linguistics should make it possible to overcome the false
d opposition between Rameau's objectivism and the convention-
m alism of modern theorists. As a result of the selection made in
- the sound continuum by each type of scale, hierarchical rela-
- tions arc established among the notes. These relations are not
e dictated by nature, since the physical properties of any musical
scale considerably exceed in number and complexity those se-
e lected by each system for the establishment of its distinctive
e features. It is nevertheless true that, like any phonological system,
f all modal or tonal (or even polytonal or atonal) systems depend
- on physical and physiological properties, selecting some
from among the infinite number no doubt available, and
exploiting the contrasts and combinations of which they are
n capable in order to evolve a code that serves to distinguish dif-
l ferent meanings. Music, then, just as much as painting, sup-
n poses a natural organization of sense experience; but it does not
s necessarily accept this organization passively.
e
s At this point, Levi-Strauss begins to define the difference be-
e tween concrete music and serial music. The very existence of con-
- crete music involves a paradox: if such music retained the repre-
f sentative value of the noises it uses, it would have at its disposal a
- primary articulation, but since it instead alters those noises in order
to turn them into pseudo-sounds, it automatically loses that pri-
mary level which would have provided a basis for a secondary artic-
s ulation.
o
, Serial music, in contrast, elaborates sounds according to a so-
- phisticated grammar and syntax that situate it within the traditional
bounds of classical music. Nevertheless, it also lapses into a number
of contradictions shared by abstract painting and concrete music.
r "The serial approach, by taking to its logical conclusion that
e whittling down of the individual particularities of tones which be-
gins with the adoption of the tempered scale, seems to tolerate only
a very slight degree of organization of the tones." Or, to use Bou-
l lez's words, serial thought creates the objects it needs and the form
e necessary for their organization each time it has occasion to express
y itself. To put it somewhat differently, it abandons the relations that
constitute the sounds of the tonal scale, relations that, as Levi-
224 SERIES AND STRUCTURE.

Strauss suggests. correspond to the words, the tnotthries, the level

of primary articulation typical of every language aiming at
communication. As a result, serial music seems to him to slide
toward the heresy of the century (precisely of the century, since, as we
have already seen, the debate over serial thought calls into play the
totality of contemporary art) in its attempt to construct a
system of signs on a single level of articulation.

The exponents of the serial doctrine will no doubt reply that

they have abandoned the first level to replace it by the second,
but they make up for the loss by the invention of a third level,
which they count on to perform the function previously ful-
filled by the second. Thus, they maintain, they still have two
levels. We have had in the past the ages of monody and polyph-
ony; serial music is to be understood as the beginning of a "po-
lyphony of polyphonies"; through it the previous horizontal
and vertical readings are integrated in an "oblique" reading.
But in spite of its logical coherence, this argument misses the
essential point: the fact is that, in the case of any language, the
first articulation is immovable, except within very narrow lim-
its. And it is certainly not interchangeable. The respective func-
tions of the two forms of articulation cannot be defined in the
abstract and in relation to each other. The elements raised to the
level of a meaningful function of a new order by the second
articulation must arrive at this point already endowed with the
required properties: that is, they must be already stamped with,
and for, meaning. This is only possible because the elements, in
addition to being drawn from nature, have already been sys-
tematized at the first level of articulation: the hypothesis is
faulty, unless it is accepted that the system takes into account
certain properties of a natural system which creates a priori con-
ditions of communication among beings similar in nature. In
other words, the first level consists of real but unconscious re-
lations which, because of these two attributes, arc able to func-
tion without being known or correctly interpreted.

In my opinion, this long passage plays on a few sophisms. Its

first argument could be restated as follows: serial music is not a
language because all language rests on two irreplaceable articula-
tions (that is, the parameters of composition cannot be freely cho-
sen, as serial music pretends they can be; there are words, already
 SERIES AND STRUCTURE 225

endowed with meaning, and there are phonemes, and that's that—
no other solution is possible). Clearly, the argument could be
turned around as follows: verbal language is only one form of lan-
guage, since there are other forms (such as musical language) that
are based on other systems of articulation—systems that are freer
and capable of different kinds of organization. Pierre Schaeffer an-
swers this argument indirectly but with remarkable acumen in his
Traite des objets musicaux, when he remarks how, in the Klangfarben-
melodie, the optional variant of a previous system, timbre, can as-
sume the function of a phoneme—that is, the function of a distinc-
tive feature, of a significant opposition.'
The second argument of the passage goes as follows: the strict
and unmodifiable relation between the two levels of articulation
is based on a few constants of communication, a few a priori
forms of communication—what elsewhere Levi-Strauss terms
"L'Esprit," which, in the final analysis, is none other than the
Structure as Ur-code. At this point, the only possible answer
(which would swing the argument away from what threatens to
become structural metaphysics and back within the context of a
structuralist method) is this: if the idea of a Code determining all
Codes is valid, there is no obvious reason why this should be so
hastily identified with one of its historical messages—that is, the
system of attractions resting on the principle of tonality—or why
the historical existence of such a system should force one to recog-
nize within its parameters the parameters of all possible musical
communication.

Levi-Strauss's objections sound particularly convincing when they

give way to emotional appeals:

Only ideologically can the system be compared to a language,

since unlike articulate speech, which is inseparable from its
physiological or even physical foundation, it is a system adrift,
after cutting the cables by which it was attached. It is like a
sailless ship, driven out to sea by its captain, who has grown
tired of its being used only as a pontoon, and who is privately
convinced that by subjecting life aboard to the rules of an elab-
orate protocol, he will prevent the crew from thinking nostal-
gically either of their home port or of their ultimate destina-
tion.'
226 SERIES AND STRUCTURE

On the other hand, confronted by such a cry of alarm (affecting

both the listener of serial music and the lover of nonrepresentational
painting). one cannot help suspecting that the lament of the struc-
turalist—who should be the administrator of a metalanguage ca-
pable of speaking about all historical languages taken in their rela-
tivity—is that of the survivor of a historically dated linguistic
usage, who, unable to relinquish his own modes of
communication, makes the mistake of confusing his own private
language with a metalanguage. In other words, he confuses
idiolect with metalanguage, a rather awkward move for a semiotician.

But Levi-Strauss does not hesitate to make this leap: music and
mythology are both cultural forms that appeal to mental structures
shared by different listeners. And before we have time to agree with
this general principle, we are once again face to face with an
arbitrary extrapolation: these shared common structures are the
same ones that are challenged by serial thought—that is, the
structures of the tonal system (as well as of representational
painting). Once he has completed this last identification. Levi-
Strauss can draw his final deduction: the fact that structural
thought recognizes common mental structures means that it is
aware of the series of determinations that act upon the mind, and
hence that it is materialistic. Conversely. the fact that serial thought
wants to get rid of the tonal system (which represents common
mental structures) means chat it sets itself up as a conscious
product of the mind and an assertion of its liberty, and therefore that
it is idealistic. Conclusion:

[If] in the public mind there is frequently confusion between

structuralism, idealism, and formalism, structuralism has only
to be confronted with true manifestations of idealism and for-
malism for its own deterministic and realistic inspiration to be-
come clearly manifest.'

Of Generative Structures
For a proper understanding of Levi-Strauss's arguments and of all
their emotional recesses, we must remember how linguistics and
ethnological structuralism on one side, and contemporary music
on the other, have come to view the question of the universality and
determinativeness of the laws of communication.
After centuries of naĜve belief in the natural foundations of the
 SERIES AND STRUCTURE 227

tonal system (the laws of perception and the physiological structure

of hearing), music (and, with it, most contemporary arts), availing
itself of a more sophisticated historical and ethnographic con-
sciousness, has reached the conclusion that, in fact, the laws of
tonality are only the representations of cultural conventions—since
different cultures, both in time and space, seem to have conceived
of different laws.
Similarly, after modern culture surrendered (following the dis-
covery of America) to the evidence that languages, along with
other social systems, differ from population to population and
from time to time, structuralism—as well as other linguistic and
ethnological schools—is today aiming at the discovery of constant
structures, simple, universal articulations capable of generating all
the various systems that they underlie.
It is therefore quite logical that whereas structural thought tends
to recognize "universals," serial thought prefers to denounce them
as "pseudo-universals," mere historical phenomena.
At this point, one should wonder whether these methodological
differences reflect distinct philosophical perspectives, or whether in
fact they merely represent two different approaches to the same
problem.

Let's assume that the notion of a universal structure of communi-

cation, an Ur-code, is only a working hypothesis. From an episte-
mological point of view, a solution such as this would eliminate all
ontological and metaphysical ambiguity, while, from a heuristic
point of view, it would not prevent an analysis of the processes of
communication from revealing the presence of such a structure. If
this were the case, then serial thought (an activity that involves the
production of forms rather than the exploration of their ultimate
characteristics) would no longer be threatened by structuralist re-
search—in fact, it would potentially imply it, though without hav-
ing to be concerned with it. Permanent structures may well under-
lie all modes of communication, but the aim of a serial technique
(technique rather than thought—a technique that may imply a vi-
sion of the world, without being itself a philosophy) is the con-
struction of new structured realities and not the discovery of eternal
structural principles.

For the time being, however, let's accept the premises of ontolog-
228 SERIES AND STRUCTURE

ical structuralism. The structures of communication revealed by

linguistic and ethnological research really exist: they are constant,
unmodifiable behaviors of the human mind, possibly even the op-
erative systems of the cerebral apparatus, whose own structures are
identical in form to those of physical reality. But if this is the case,
structural research should try to uncover the deepest structures, the
Structure mitts nihil majus cogitari possit. Why stop at the structures
of tonal music when it would be far more profitable for a scientist
to wonder whether in fact there are yet more general structures that
include and explain tonal music as well as other kinds of musical
logic? Why not think about the deepest generative structures
underlying all grammar (including that of tonal music) and all ne-
gation of grammar (as implied by atonal music), as well as every
selective system that aims at the definition of sounds with
distinctive cultural traits in a continuum of noise?

Such research would be precisely what we all expect of a struc-

turalist method, and it would also help explain the historical
process that led from Greek, Oriental, and medieval scales to the
tempered scale, and from this to the ranges and the
constellations of post-Webem music. Nor would it have to waste
its time formulating a primary system, such as the tonal; rather,
it would have to elaborate a generative mechanism that would
underlie every possible opposition of sounds, something like
Chomsky's generative grammar.'

Levi-Strauss's pages, instead, give the impression that the main

purpose of structural thought is that of opposing serial
technique—which is busy making history and producing variations in
communication—with preestablished, preexisting structures
used as parameters against which to measure the validity of all the
types of communication that emerge in opposition to those very
parameters. Which is more or less the same as judging a
revolutionary gesture according to the standards of the
constitution it has violated. The procedure is formally perfect
(and, as such, often applied), but historically it is ludicrous.
Generally, a scientific investigation is supposed to identify broader
parameters that would allow a reciprocal evaluation of both the
violated constitution and the revolutionary gesture that has
violated it. But all research is inevitably blocked as soon as the
system that is opposed is identified with the "immutable nature of
things." Such an attitude reminds
 SERIES AND STRUCTURE 229

one of those who refused to look into Galileo's telescope for fear
that it would confuse their ideas, since the Ptolemaic theory of
planetary spheres was supposed to constitute the only natural basis
for interplanetary "communication." When it clings to views such
as these (and only then), Levi-Strauss's structuralism (and only Levi-
Strauss's) reveals one of its most dangerously conservative aspects.
A structuralist methodology that wants to uncover the atemporal
abscissae beneath the historical process must wait for particular
historical movements to verify whether the structures it has
already posited can also explain the present. And particularly so
when (and structuralism seems to have become collectively con-
scious of this tendency) those universal structures are not the result of
a total analysis of particular instances, but have been posited as a
theoretical model, an imaginary construction that will have to ex-
plain all the instances to come. It would be quite naĜve to refuse a
priori all right to life to new modes of communication just because
they structure themselves in ways that have not been predicted by
theory—a theory that, moreover, was elaborated long before these
modes had begun to take shape. Of course, these new modes may
well be noncommunicative; on the other hand, it would be wrong
not to consider, even if only as a hypothesis, that the theory may
not be comprehensive enough. In this case, serialism would call
into question every extremely rigid interpretation of the double
articulation of linguistic systems, or the belief that all systems of
communication are linguistic, or the assumption that all art must
communicate.

Without the epistemological rigor mentioned above, it would not

be difficult to eliminate the opponent by mere wordplay (such as
"Those who are not on our side are not democrats"). This is a strat-
egy Levi-Strauss does not shun: Since I recognize the presence of
determining structures, I am a materialist; since the serialists insist
on the possibility of inventing such structures, they are idealists.

If I wanted to affix labels, this is how I would answer: Since Levi-

Strauss believes that beneath every historical process there are nat-
ural determining structures, he is a mechanist; and since the serial-
ists admit the possibility that historical evolution might modify,
along with the context, the very structures of intelligence and taste,
then they are dialectical materialists. But what would be the point?
230 SERIES AND STRUCTURE.

Yet one should not underrate the importance. within a serial per-
spective—a perspective that transforms a serial technique into a
vision of the world, and therefore into serial thought—of the
recognition of the social and historical foundations of codes, the
belief that a superstructural act might contribute to change these
codes and that every change in the codes of communication
entails the formation of new cultural contexts, the organization
and continuous restructuration of new codes, and the historical
evolution of modes of communication (depending on the dialectic
interrelations between a system of communication and its social
context). All we need is to remember the correlations posited by
Henri Pousseur between the universe of tonal music and an
aesthetic of repetition, closure, and cyclicality that involves and
reflects the conservative ideology and pedagogy characteristic of
a particular political and social structure.°

The Illusion of Constants

These observations are applicable whenever the study of cultural
phenomena involves the use of structural grids. Of course, a quest
for homologies cannot help presupposing the existence of
constants. If, as Georges Durn6zil reminds us,'° the triadic
representation of one deity is a costume shared by the most
diverse populations, we should be aware of it, just as we should
know that such a fact may well reflect a permanent need of the
human mind—or at least of the religious human mind. But to
associate different populations on the basis of the number of gods
they have invented rather than, say, on the basis of the attitudes of
hate and love they might have toward those gods. already
involves a choice motivated by criteria of pertinence. To
identify the different ways in which the "spirit" can follow a
given norm is neither more nor less important than to identify the
different ways in which the "spirit" can break norms and propose
new ones.

In a book that studies man as if he were still, at least

constitutionally, an ape, Desmond Morris" tells us that whenever
two primates engage in a battle that is going to draw on their entire
potential for aggression, the weaker of the two will eventually signal its
desire to surrender (and to calm the aggressiveness of the other) by
display-
 SERIES AND STRUCTURE 231

ing a variety of ritualistic behaviors indicating submission, the

most effective of which is that of offering itself sexually.
The same zoologist then notes how such rituals of submission
are still quite frequent among humans, even though mostly cloaked
under the garb of cleanliness. For instance, what do we do when
we want to convince a policeman that he really should not give us a
ticket? First of all we admit our guilt, if nothing else to show him
we are on his side. Then, we confess our incompetence and, to
make sure he knows we are not dangerous, start behaving like idi-
ots: we scratch our chin, rub our hands nervously, stutter. Why?
Very simply because we want to show him that our potential
aggression is really nothing but another form of weakness and that,
in fact, we are perfectly willing to submit to his greater power.
How revealing to detect, in the banality of our gestures, the same
ancestral behavior signifying surrender. The constant reemerges to
denounce the immutability of our primordial instincts.

But if it is important (both to understand our past and to control

our present and future) to realize that two such different modes of
behavior rest on the same motivation, it is equally interesting to see
how the primitive model has evolved to the point of becoming al-
most unrecognizable.
In other words (and to show how important it is, in any discus-
sion of structural models, to give variants the same importance
given to constants), we all have the right to feel intrigued at the
discovery that the slight movement of the hand with which we have
protested the policeman's ticket reflects and replaces the offering of
one's own body to the victorious enemy, but, despite all our struc-
turalist zeal, we also have the right to be struck by how hugely
different our meek approach is from such a blatant sexual invita-
tion.

But to return to my initial questions, the objections I have raised

do not seem to be enough to assure the victory of serial thought
over structural thought. No sooner does one demonstrate how
every hypostatization of structural thought finds its own critique in
the confrontation with the realities of serial technique (which turn
every eternal constant into a historical phenomenon) than one real-
izes that serial technique itself must be explained (both with regard
to its communicative efficacity, and as a valid opposition to the
techniques it questions) according to a structural method that can
232 SERIES AND STRUCTURE

justify the ultimate parameters to which both old and new forms
refer.
The main problem with the structural method (the very term
"method" here should indicate that the problem has a solution) is
that, in order not to be confused with an antihistorical science, it
must constantly avoid any identification between the Structure it
seeks and any given series, taken as the privileged manifestation of
the universals of communication. Once this ambiguity is removed,
the serial method will appear as the other dialectic side of the
structural method, the side of becoming as opposed to that of
permanence. Series will no longer be a negation of structure;
rather, it will be the expression of a structure that questions itself
and sees itself as a historical phenomenon—and this not so much
in order to deny itself all possibility of research as in order to turn
the utopia of an ultimate reality into a regulatory principle for an
investigation in progress (which should always push beyond the
structure, toward its very basis, toward an ulterior code of which
the structure is just a message). In other words, series will be a
structure that, recognizing itself as the mere temporal manifestation of
an ulterior code, is constantly looking for it within itself, in a state
of continuous tension and permanent methodological doubt
which alone can produce meaning.

Structure as Constant and History as Process

If Structure is identified with the mechanisms of the mind, then
historical knowledge is no longer possible. The notion of a
structural unconscious present in every human being as well as in every
historical period (retaining both the traits of a historical
phenomenon and those of a universal value) can generate only
contradictory solutions. The most dramatic example of these
contradictions can be found in Lucien Sebag's Marxisme et
Structuralisme, 1 2 a valiant attempt at fusing Levi-Strauss, Lacan,
and Marx in a coherent vision of the world.

In this text, the lesson of Levi-Strauss, laced with Lacanian

theory, leads the author to acknowledge the presence of a universal
combinatory source underlying every historical culture. Similarly,
Dumezil's identification of a theological tripartition in the religious
thought of most civilizations leads him to acknowledge "a certain
 SERIES AND STRUCTURE 233

order . . . independent from the variety of its manifestations," and

to discover the only level where "the code can be attained."" On
the other hand, says Sebag, if at the basis of every civilization there
are "primary complexes," why should these be seen as the struc-
tures that determine all human expression from the inside rather
than as the particular manifestations of human groups that consti-
tute a historian's object of study?" This line of thought would allow
one to abandon the contradictions of an idealistic structuralism,
while recovering the abundance of possibilities inherent in histori-
cal development: to identify structures would become the aim of an
intellectual activity "that takes apart both causality and relativity to
discover its own specific properties." 15 All sociohistorical material
could then be submitted to a double reading: on one side, the dia-
chronic study of causes and effects, and, on the other, the syn-
chronic selection of signifying systems that the researcher would
no longer consider definitive but instead useful to explain the rela-
tionships between different cultural areas at a given moment. This,
of course, would in no way invalidate the proposition according
to which "all these systems can be considered as so many mani-
festations, at different levels, of a certain number of operations
proper to the human mind" (here "mind" = "unconscious objec-
tive laws"). In this case one could also—without having to relin-
quish a Marxist/historical perspective—study myths indepen-
dently from the society that has produced them," as "a language
that obeys certain laws of which the subjects who utilize them are
not conscious."" How can one reconcile the emergence of these
atemporal structures with the acceptance of historical causality?
Simply by believing in historical rationality as "a source of mean-
ing." In other words, the rationality of the historical process would
make it possible to trace the systems that manifest themselves in
various historical contexts back to unconscious, universal laws,
whose very development, like the systems they generate, depends
on the same laws. "Marxist analysis always presupposes the possi-
bility of tracing the languages constructed by men back to an orig-
inal locus, source of every human creation." "Whereas historical
science corresponds to the praxis of individuals and groups taken
in all their fullness and determinacy, the systems that such a praxis
generates at different levels can be considered as the products of the
human mind constantly structuring an extremely diversified real-
ity. This is what we must understand.""
234 SERIES AND STRUCTURE

And this is what Sebag is driving at: "Every society seems to

submit to a principle of organization that is never the only one
possible, to a reality that can undergo a multiplicity of transforma-
tions." All the various messages that are identified can all be viewed
in a functional light, and their meanings reflect the social realities
that correspond to the interests of that particular society and those
particular men." The whole point is to find a level of articulation
that would make it possible to understand what I have termed
"serial thought" in terms of structural thought, and to consider
totality as something that goes beyond the historical structures
that can be identified in it. But the project is doomed to failure the
moment historical rationality, which should make multiple events
and readings possible, becomes the objective logic that
predetermines facts and one's way of articulating them:

Intellect in its use as well as in the laws that govern it is as real

as what it reflects; and since it is real it takes itself as its own object
from the beginning. As Marx writes, consciousness is not only
the consciousness of a reality outside itself but also of its own
being. This does not mean that the subject is immediately and
intuitively present to itself, but rather implies a system of laws
that are not imitated but rather arc acquired from and through
the progressive use of an intelligence that is coming to grips
with a universe of objects. These laws can in turn be trans-
formed into instruments, since the organization of reality, as
well as the discovery of the order that underlies it, depends en-
tirely on them; on the other hand, this reality is none other than
the very source out of which the intellect draws the meaning of
its own logical organization.2'

What is this reality of the intellect that allows it to evolve substan-

tially so as to form a reality in a state of constant renewal but whose
forms, however mutable, always correspond to the original order?
Sebag has already answered this question in one of the quoted pas-
sages: it is its "resemblance to an original locus."

As it happens, it is precisely the notion of "original locus" that is in

opposition to that of "historical process." Or rather, though the
theme of the "original locus" assumes a view of history as a
continuous chain of events originating from the same place (and for the
 SERIES AND STRUCTURE 235

time being, the history of thought has failed to provide us with an

alternative), the very materiality of the historical process vanishes
the moment everything is made to depend on the discovery of their
original locus—and philosophy is again turned upside down. On
the other hand, it should be remembered that Sebag's "original lo-
cus" is not the same as the place of origin of Hegel's dialectic chains, but
rather something else. And, just in case the expression he uses were
not enough to discourage any philosophical reference, he also adds a
note in which he reminds us that the problem of philosophy is not to
wonder "What is that which is?" but rather "how to think that which
is." Sebag's style is Heidegger's; his philosophy, Lacan's. His last
philosophical work, "Myth: Code and Message," 22 abandons all
aspiration to keep open the possibility of dialectics and process,
and to acknowledge the presence of permanent mental structures
by virtue of which "the physical world reveals the organization
that transcends it by abandoning itself to our perception.""

The original locus, or place of origin, is where Being, masked,

reveals Itself in structural events while avoiding all structure. Struc-
ture (stable and objective) and process (qua creation of continu-
ously new structures) explode—as should already have happened
in Levi-Strauss—and what is left is no longer structurable.
 XI

The Death of the Gruppo 63

I would like to express some personal opinions about an

avant-garde movement to which I myself belonged, the "Gruppo
63," a group of writers and critics that set itself up some years
ago in Palermo. The fact is. the group is dead. It died in 1969. I
cannot talk about a corpse; I can only commemorate it. If I try to
discuss what happened. I can only describe events that have
already gone down in history: they no longer alarm anybody.
They're already packed inside the luggage of culture, with a nice
tight string round the parcel.
All right, now that Samuel Beckett has had the Stockholm
treatment, the word "avant-grade" can hardly keep its meaning.
We can't use it in the same way the heroes and giants used it at
the beginning of the century, men like Apollinaire and Breton,
Marinetti and Mayakovsky.

The decease of the Italian neo-avant-garde was possibly the last

and bravest act that a soi-disant literary avant-garde group can
perform in this day and age, certainly since May 1968. All the
time while our French friends at Tel Quel were trying to put
together Maoism, the French communist party, and a "theorie
subversive de l'ecriture," their Italian counterpart has wallowed in a
Machiavellian cynicism and a total disregard for literature (in a
civilization which has always had a literature, but never a high
priesthood of letters) which has allowed them to adjust
Apollinaire's eleventh-hour plea: "Have pity on us, soldiers
battling constantly at the frontiers of the limitless future, have pity
on our failings, on our sins!" so that the prayer becomes: "Have
pity on us; from now on society is opening all the gates of the
future to us, providing we don't disturb it too much in the
present. Help us to see how we can sin a little again, how we may
follow Stephen Daedalus' plan and recover the use of
 THE DEATH OF THE GRUPPO 63 237

cunning, silence, and exile, compounding a mistake, even a great

mistake, a lifelong one lasting perhaps as long as eternity."
So what can we say about the Italian avant-garde of the 196os?
What angle can we examine it from? From a sociologically oriented
view of Italian literature? The country which boasted the first
avant-garde in the twentieth century, Futurism, and then trans-
formed it into a propaganda machine for early Fascism, and was
subsequently careful to nurse arriźre-garde movements which were
quite possibly anti-Fascist but certainly literary-reactionary—this
same country, Italy, produced a set of artists lost in adoration of the
word, the page, the ultimate solitude of the creator faced by his
writing; at least Italy can take credit for cremating the ideology of
writing as an Empyrean Absolute.

Look, shall we try taking a Reader's Digest sociological stance?

This gives us a bizarre avant-garde with high-ranking celebrants
like Sanguineti, a university professor working on Dante like a
medieval monk, together with the director of an important pub-
lishing firm, the manager of a department in Italian Radio, a jour-
nalist on an important daily newspaper, the head of publicity at a
major machine-tool company. An avant-garde of university profes-
sors, charging up and down the peninsula from one congress to the
next, living out of a suitcase and writing their notes in sleeping
cars. Oh, other people have suggested this as some kind of denigra-
tion, but I myself offered it prophylactically as part of my advance
commemoration, because that's how things were: the Italian avant-
garde was the cultural sickness of the generation of consumer pros-
perity.

So all this led to an avant-garde accused by the high priests of the

Establishment of being an Establishment itself, but one which
wanted to destroy the existing Establishment with Establishmen-
tarian methods. An avant-garde which has been accused of being a
secondary appendage of neo-capitalism, and earned the hostility of
all those writers who relied on being contributors to the Corriere
della sera to cultivate their image, and worked out their revolution-
ary impulses from inside the safe protection of the grant-dispensing
industrial complex. For years this avant-garde had been attacked by
official communists, those chorus-masters of socialist realism, on
the grounds that it constituted the extreme tactic of the formalist
right. But the same people, after 1968, realized that it constituted
238 THE DEATH OF THE GRUPPO 63

the extreme tactic of Chinese extremism, and it was very funny to

see the official weeklies of the Party quite recently exhorting their
y
ounger enthusiasts not to neglect literature and formal values, not
to plunge too naĜvely into the political adventure of the prise de la
parole.
Perhaps the most sensible way to approach the history of our
group (or to write its funeral eulogy) would be to sketch a
generational history of what went on: at the beginning of the last
decade a certain number of writers, critics, and scholars—already
linked by similarities in their intellectual formation and reading,
in their objectives and shared rejections—decided to hold
periodic meetings to discuss the problems which exercised
them, publish books together, and set up a sort of "front." The
group was not an organ for the expression of rebellion on the part
of young untested writers who would have suffered at finding
themselves excluded from power at the edge of the system. The
majority of the group's members were already inside the system
and shared in its power right from the opening meeting at
Palermo in 1963. Their problem was precisely the definition and
analysis of this power which they had been forced to wield.

I say "forced" because that constitutes a specific generational

phenomenon. The group gathered together writers who had been
formed in the fifties—the years of the great peace, the two so-called
"white decades"—at a period when university struggles took place
inside the comfortable womb of representative organizations and
the individual could choose whether to submit to party
bureaucracy or commit himself to a personal cultural
specialization. But even the personal cultural choice (which
meant taking stock of the new dimensions of an industrial
society, of the new systems in communication, hence of the
whole new dimension of superstructural processes) condemned
these young theorists to a type of invisible integration. We had
just graduated from college and did not need to fight too hard to
earn a living. And so people used to ask us if we would like to do
TV programs in the same way the nineteenth-century
Bohemian anarchist student was offered proofs to check or
aristocrats' sons to take out for walks.

The Gruppo 63 was born because certain people, working inside

established institutions, had made a different choice, both on the
front of cultural politics and on that of culture as a political act. On
 THE DEATH OF THE GRUPPO 63 239

the former front, the project consisted of blowing up the invisible

structures of the "tiny clique" which governed culture. To do this,
we had to criticize this literary club's self-masturbatory hermaph-
rodite machinery, for it constituted a basic power group. We had to
pour ridicule on to the whole system of literary prizes, which wit-
nessed aspiring candidates who go out walking the evening before
the jury meets, with an electrocardiogram chart in hand and a
groping plea to the judges. "You see, I've not got long to live, give
me one last chance . . ." All in all it was hardly a profound devel-
opment, but at least it had an immediate importance. Since we
started out from a position of power, it ought to be pretty clear that
we hardly ran any risk. We were unloading a surplus which no
longer attracted us, and which even caused us a sense of contagion
and shame. Certainly we threw away a number of possibilities by
acting like this, but it hardly left us begging on the streets. We
haven't exactly been what you might call heroes.

On the second front (culture as a political act) the operation was

more complex and far-reaching. The goal was to proceed, by way
of a criticism of the miniature system of official culture, to a critique
of the grand system of bourgeois society. This had to be carried on
without losing sight of the existing status quo. At that time the
international situation was "frozen" in a state of peaceful coexis-
tence, while the national political scene was "frozen" in a crucial
dilemma: adherence to the Center-Left, or passive rejection of the
Center-Left? Since we had inherited and grown up in a field of
exclusively cultural possibilities, there was no direct way we could
affect root structures. Of course, there were certain political choices
open to us, movement toward one particular party rather than an-
other. But these were only individual decisions which did not reach
out to commit all of us.

In fact, only one path was open to us: we had to call into question
the grand system by means of a critique of the superstructural di-
mension which directly concerned us and could easily be adminis-
tered by our group. Hence we decided to set up a debate about
language. We became convinced (and nobody has gone back on this
idea) that to renew forms of communication and destroy estab-
lished methods would be an effective and far-reaching platform for
criticizing—that is, overturning—everything that those cultural
forms expressed.
2 4 0 T HE DEAT H O F T HE G RUPPO 63

At all events, we had one clear idea: if one was moving toward a
point of total rupture at the level of literature, art, and philoso-
phy—at that level of "culture" which constitutes the global
communication by which a society continues to exist—it was
absolutely no use to "communicate" our plans by way of known
and tested media; on the contrary, we had to smash the very media of
communication. This was the "poetics" of the Gruppo 63—and the
single common aim at the heart of a group of writers who each had
their own private axe to grind anyway.

Immediately in this kind of sociological sketch, in these initial

reflections about a poetics and an ideology, an inevitable question
comes to mind: In what sense did the new avant-garde differ from
or match the historical one? Perhaps we can take Renato Poggioli's
valuable study Teoria dell'arte d'avanguardia and try to trace the re-
curring features in movements of the avant-garde down through
history:

t. Activism Adventure; Aktion; Sturm; Excitement

2. Antagonism Antitradition; Bloodymindedness;
Opposition to other movements
3. Nihilism Terrorism; Scourge of institutions
4. Demagogism Self-propagandizing; I'm the king
of the castle
5. Cult of youth Production; Creation; Rejuvenation
6. Cult of modernity Futurism; No more Latin in class
7. Games Dada; Let the children have their fun
8. Self-sacrifice The individual dies to allow the
rebirth of another
9. Revolutionism
to. Domination of the
opus by its poetics

Of all these elements, apparently only numbers 9 and to were pre-

sent in our avant-garde.
Nanni Balestrini's aim, in his organization and public relations
work, was to use the periodic meetings of the Gruppo 63 to forge a
model of literary activity which could terrorize the Establishment.
The image projected by these young writers who met in public,
after the fashion of the German Gruppe 47, to discuss their work in
progress without necessarily giving each other support, in fact
quarreling and tearing themselves to pieces with unimaginable fe
 THE DEATH OF THE GRUPPO 63 241

rocity, was an image calculated to strike terror into the hearts of all
but the bravest. I myself heard an established Italian novelist, for
example, express alarm at the idea of violating his solitude as a
writer faced by the blank page and coming down with us to Pa-
lermo to talk about uncompleted pages. However, if we allow some
of the theoreticians to express their views, we shall see that the
terrorist attitude gradually gave way to a more measured assess-
ment of the historical situation and generational opportunities that
faced the group.
Guglielmi: "At the present moment there is no reason for avant-
garde activity in the historical sense of the term. What we need at
present is a new critical conscience. Terrorism itself is reactionary.
We have the advantage of being in a state of absolute availability
(what Marcuse would have called repressive tolerance), so what
gates should we break through, since all gates are open to us?
"Contemporary culture is in the same situation as a city from
which the enemy have retreated after sowing every street with
mines. Of course, one is not going to march into the city like some
conquering hero and then get blown to bits like an idiot. It's a better
plan to send in reconnaissance patrols equipped with geiger count-
ers. Better take an experimental attitude.
"How can we approach the situation? For a writer there's only
one approach: language. For language is not detached in any way
from the historical reality of a situation. The anonymous stereo-
typed language typical of modern Italy, a language which hasn't
developed from an evolution of dialects, but in fact represents
the percolation downward of mass media communications, is one
which acutely reflects a social condition. It mirrors an alienation
which the writer can only fight against by working with signs and
language rather than things and contents."
Giuliani: "The measure of poetry for us consisted in the degra-
dation of meanings and in the constantly shifting physiognomy of
the verbal world into which we were plunged.
"These were the years of restoration in which Lampedusa's The
Leopard seemed to have reinjected Italian culture with a taste for
grandiose reflection on history in the Romanesque manner. The
world was justified by way of language.
"Let's be quite clear about one thing: language as a means for the
representation of reality is by now a machine gone out of control,
242 THE DEATH OF THE GRUPPO 63

an instrument that needs to see a psychiatrist. So it will have to

transfer itself inside the very heart of reality by using its concrete
form to imitate the actual processes that go on inside a situation
which language cannot judge from the outside but submits to judg-
ment by the way it chooses to articulate itself. In other words,
if language is prepared to stay on the outside of reality, it must
understand that its way of describing it is neither objective nor
unchallenged. So language must be prepared to place between
reality and itself a series of filters and lenses, the schizophrenic
arc of humor. Who are its master-performers in this sense?
Pound, Joyce, Beckett, Musil, Proust. Picasso. So you can see
what kind of avant-garde we are dealing with: one whose main
task was to recover their literary fathers and at the same time kick
out against their own brothers when they were too closely linked
with their grandfathers, as if they were the trustees of some kind of
legacy."

Fausto Curi: "Neo-capitalist society has accepted the avant-garde

poet. The avant-garde poet has accepted neo-capitalist society. The
image of the harassed pate maudit is becoming more and more un-
usual. Nowadays avant-garde artists have accepted order and
society both to the extent that they have radicalized the
demystification of Bohemian mauditisme and taken it to its
extreme logical conclusions, and also insofar as historical
materialism has made them aware that the effectiveness of
disorder is in strict proportion to its ordered distribution."
Anyone will notice the hint of arrogance in this contradiction,
the lack of any integrity in this form of masochistic complaisance.
It is easy to detect the clear influence of the negative dialectic
preached by Adomo and the Frankfurt school, an influence which
began to insinuate itself into Italian culture after the war—that is,
well before Marcuse became the prophet and hero of the conflict
between the generations. Hence the Marxism of the Italian
avant-garde took on more and more of a negative dialectic in its
ideological position.

We m eet the same attitude, tinged with a Dantesque-cum-

medieval apocalyptic Messianism, in the pronouncements of
Edoardo Sanguineti, who has grown up on an intellectual diet of
classical reading and a Marxism which draws half from Adorno
and half from pro-Chinese filibustering. With Sanguineti,
dialectic leads to a taste for compromise which is followed through to
the
 THE DEATH OF THE GRUPPO 63 243

ultimate acceptance of the historical impossibility of rebellion; it

gives him a tinge of the gnostic, and at one stage I insinuated this
without ever getting a clear refutation of my suspicion. In fact, he
gave me a shifty smile when he heard me suggesting it aloud.
For the gnostic Carpocrates, the only way to deliver himself
from the tyranny of the angels, lords of the cosmos, was to give in
to the worst ignominies they could force on him, in order to find
some way of releasing himself from the debts contracted with each
one of them. It's only by committing all possible actions that the
soul can gain release from action and recover its original purity. By
this interpretation, Jesus became the man who came to know all
possible forms of evil but was able to triumph over it.
Now, Sanguineti's poetic theory, deriving as it does from a
Marxist type of historical judgment, recognizes the existence of a
state of alienation which it is the main undertaking of poetry to
represent objectively. But poetry can record a historical alienation
only by way of its reflection on language, language as a historical
depository. The historical exhaustion of language, its ability to play
out every variation, though in a deceptive style, its potential evo-
cation of myths which no longer offer us any release—these are
Sanguineti's themes, and he brings a prodigious verbal virtuosite to
play on the double keyboard of an individual nervous breakdown
and the collective nervous breakdown of Western history. One
must cross the whole rotten swamp of language to reach a subse-
quent release: Palus putredinis, Laborinthus, these are the recurring
formulas in Sanguineti's work. Quotations from medieval poets
like Benvenuto da Imola and Evrard the German. In this swamp of
culture a whole range of alchemical and Jungian symbols seethe like
larvas, made up of quotations from Pound, Eliot, and Marx. San-
guineti's language has all the features of High Middle Age pastiche;
it achieves a grotesque, tragicomic leveling of any myth that has
ever nourished our hope for redemption. The historical avant-
garde, with its taste for contamination, multilingualism, scissors-
and-paste work, clever collage, and all the rest, in fact attempts to
reach its point of no return here. So what is his program?

"Turn the avant-garde into an art for museums, plunge ourselves

into the labyrinth of formalism and irrationality, into the Palus pu-
tredinis of anarchism and alienation, with the hope of really escap-
ing from it, perhaps with dirty hands but certainly with the mud
left safely behind us."
244 THE DEATH OF THE GRUPPO 63

If Sanguineti saw the situation as a plunge into the Mare magnum

of the culture of the past, others in the group took an opposite
view: they envisaged their insertion into contemporary reality in its
most violent and triumphant manifestation. A close attention to the
world of technology has been a constant feature of this neo-
avantgarde, just as it had been of the historical avant-garde.
However, if the historical avant-garde had seen the use of technical and
machine imagery in terms of a symbol of hope, from the Italian
Futurists to Russian Futurism, the Gruppo 63 found its meeting
with the world of technology (never unequivocal in this kind of love-
hate dialectic) positively ironic. There was irony. for example, in
the way Nanni Balestrini put together poems by using the
flotsam of everyday speech, the detritus of pulp literature.and
combining it with scraps and cuttings from the press.

Antonio Porta is a Catholic in a crisis, haunted by the presence

of evil, whereas Balestrini is ecstatically obsessed by the presence
of printed and spoken nonsense, and Sanguineti is haunted and ob-
sessed, besides being sure that he is able to escape this obsession,
by the presence of universal culture as an ideological mask. Porta's
technique is a scissoring-up which could be compared to the New
Wave of cinema, perhaps to Godard, a process applied to events
which are in themselves neutral, part of a traditional poetics,
perhaps, but which reemerge from the scissor-work charged with a
simultaneously moral and physical menace.

If we take another look at Porta's and Balestrini's publicly stated

poetics at the beginning of the sixties, we can detect an attitude that
is closely akin to that of Sanguineti (simply transposed into a
different key. one might say). This attitude posits a universe
which poetry does not set out to judge. Rather, the aim of poetry
is to capture and fix it in all its disponibilite, its myriad
connotations and equivocations, its potential Otherness, its
implicit capacity to vouchsafe to the poet something not yet
known to him. This is precisely why he can invite the reader to
follow him into an open-ended adventure where neither of them
enjoys a privileged point of view, neither of them has special
messages to transmit, but instead there is a maze of multiple-choice
footpaths to enter and cross.

The aesthetic model of the "open work," which I proposed to

these poets after they had got me interested in it, was also prompted
by similar developments in the field of contemporary music, par-
 THE DEATH OF THE GRUPPO 63 245

titularly the work of Luciano Berio, who eventually produced

"musical activities" with libretti by Sanguineti, such as Passaggio,
Laborinthus, and so on. I thought I could relate this model to a par-
allel epistemological situation evinced by contemporary physics,
which is governed by the principles of indeterminacy and comple-
mentarity.
This all went to emphasize the difference between our Italian
avant-garde and the cogenerational French avant-garde, which pre-
ferred to take structuralism as its operational model. In Italy it
would have been impossible to speak of structuralist activity as part
of the avant-garde's artistic program, the way Roland Barthes did
in France.
Elsewhere I've tried to underline the differences between struc-
turalist thinking and what Levi-Strauss called "serial thought" in
his "Ouverture" to The Ram and the Cooked. The musical ideas of a
Boulez or a Berio are set in serial thought, and so is Sanguineti's
notion of informal poetry and his adoption of the lesson of the New
Music. In its own way, seriality is dialectic thought, intellection of
the diachronic rather than the synchronic.
A brief discussion should make some of the differences between
structuralist thinking and serial thought clear. What are the most
important concepts introduced by structural methods following
the lesson of linguistic research and the theory of communication
in general?

Point 1: the relationship between code and message. All communica-

tion is valid to the extent that its message is decodable by refer-
ence back to a preestablished code.
Point 2: the reality of a selective and a combinative axis, which is
the ultimate justification of the concept of language's double ar-
ticulation.
Point 3: the hypothesis that every code, every language, is based on
the existence of more elementary codes and that all forms of
communication can be traced from one code back to another to-
ward a single unique code, the first. This code is first from the
logical and ontological points of view, and constitutes the only
real structure of all communication, of all languages, all cultural
operations and levels of signification.

What, on the other hand, are the fundamental concepts of serial

thought?
246 THE DEATH OF THE GRUPPO 63

Point I: All messages call into question their code; every act
of words constitutes a discussion of the language to which it
gives life. In its extreme sense this means that every message
postulates its own code, that every work of art is the linguistic
foundation of itself. the discussion of its own poetic system. It
releases itself from the bonds which previously claimed to
define and circumscribe it: every work of art is thus the key for its
own reading.
Point 2: Polyvalence: the whole notion of plurality of meaning
overturns the Cartesian axes of the vertical and the horizontal,
paradigm and syntagm. Series is a clustered constellation offer-
ing a field of infinite possibilities and multiple choice.
Point 3 : What matters in serial thought is the identification of his-
torical codes and the production of new modalities of
communication by calling them into question. The effect of serial
thinking is the evolution of codes and the discovery of new
codes, not a progressive recoil toward the original foundational
code. Series is not an investigation of history aimed at
uncovering absolute axes of communication, but simply the
permanent transformation of the past, the production of a new
ancient history.

(It is obvious that when French Experimentalists came into contact

with structuralism, they did not simply experience a static obstacle;
by the mediatory stance of Lacan they were enabled to locate the
extreme point in a written text where language develops its infinite
combinatory resources to create both itself and its users. This also
facilitated a linguistic revolution in which Sade is wedded to
Saussure in a ceremony where Freud is both bridesmaid and best man.)
Nevertheless, one is bound to admit that the Italian avant-garde
messed up its theoretical consciousness of the language problem.
Perhaps this was a lucky mistake. Political themes were promoted
far more directly and energetically by them. Their critique of lan-
guage was designed not to be a summary of the existential situation
but a critique of the political status quo. A critique of the ultimate
structure of all vocabulary was abandoned in favor of the summary
of ideology as a term smitten with word-fatigue and arteriosclero-
sis. This was accompanied by a constant terror that the
avant-garde's pet word, "revolutionary," might come down
with the same disease.

At the 1965 Palermo congress one of the key-phrases had been:

 THE DEATH OF THE CRUPPO 63 247

Same." Sanguineti's coup was pulled off: museum culture was on

the way to gobbling up the avant-garde.
All this meant that our experimental avant-garde operating from
sleeping cars and station restaurants eventually acquired the very
attributes of the historical avant-garde which it claimed to repu-
diate: Activism, Antagonism, Terrorism, Demagogism, Cult of
Youth, and Revolutionism. As we shall see, it still lacked the con-
cept of risk through sacrifice. It failed to realize that it had to pass
through the valley of death, and thus it gave birth to the journal
Quindici
Quindici was born in 1967, initially conceived as a lively magazine
with lots of illustrations, halfway between a Playboy with a full-
length pinup of Gertrude Stein as "playmate of the month" plus the
layout of the New York Review of Books and a Sunday Times weekend
supplement specially for university heads of department.
The Gruppo 63 had no trouble finding financial backing for a
magazine like this. We belonged to the Establishment, as I have
said. But the birth of Quindici in fact constituted our first escape
pang.
After lengthy discussions, we decided to pay for Quindici out of
our own pockets and produce it in a bulky unattractive format,
without any photography, nothing but columns of print, with ex-
tremely long articles, none of them less than five or ten thousand
words. The result was something of a success, given the layout and
the number of people in Italy interested in problems of literary crit-
icism.

The journal started up with another peculiarity. Literature and

books were certainly its primary interest, but it turned out that
poets began to analyze the Middle East crisis, linguisticians dis-
cussed the Pope's latest encyclical, and novelists explained whom
they were going to vote for in the next elections. All this was still a
personal authoritarian analysis conducted by a group of writers for
their own fan club. Then came the outbreak of student unrest, a
few months before France's May 1968. The students of Turin Uni-
versity had occupied their lecture buildings, set up a free university
with its own courses, and were exgurgitating a mass of political
material which the official news media completely ignored. Quin-
dici quickly faced up to its responsibilities: our generation had criti-
cized the previous one for consolidating and embattling itself on its
248 THE DEATH OF THE GRUPPO 63

own conservative positions (in questions of culture even more than

politics) without attempting to understand progressive change.
The Gruppo 63 had to avoid stumbling into the same pitfalls. By
no means all of us were convinced that the students were in the
right, or that they had found the best solutions for their problems.
But we were all agreed on one thing: that we had to give them a
platform for their views. There was a sudden, unexpected escala-
tion of events. Quindici became the place where for a long while the
budding groupuscles could publish their polemic texts before they
brought out newspapers of their own. The circulation of the
journal increased to four times its original issue, until eventually
Quin-did was being read by very young militants who were not
interested in literature at all, but only in politics.

At first this was a supremely amphibious operation. Side by side

with programs for a permanent social revolution there continued
to come out a series of programs for linguistic upheaval produced
by "avant-gardistes" who had by now been absorbed back into
traditional postures. In a matter of weeks our own so-called
"young" generation had become the generation "in between." So
Quindici represented an effort to come to grips with this new
historical role for the Gruppo 63, and to fulfill it honorably.
In order to fulfill such a role, it was absolutely essential to emerge
from the glorious isolation of people who were offering a platform
to the young but failing to take an active part in what they had to
say. A section of the editorial board took upon itself a kind of ex-
amination of our political conscience. We began to ask ourselves
what it meant to be writing in the new perspective that had come
into being since May 1968.
A series of articles followed. Perhaps their argument could be
summarized as follows: the act of prise de la parole, by inviting all
sorts of different people to scribble on the walls of the Sorbonne
perhaps the most beautiful texts of the contemporary
artistic-literary avant-garde, robbed real poets of their privileged
function as self-elected representatives of language.
Our whole attempt to extricate the structures of language was
suddenly unmasked for what it really was: an experimental study
of class language. We were brought face to face with the real lan-
guage of factory workers and angry students. The French
avant-garde had posed Lacan's question "Who is to speak?" whereas the
 THE DEATH OF THE GRUPPO 63 249

problem of the contemporary literary avant-garde in Italy had sud-

denly become: "Who is one speaking to? How is one to do it? Why?
Should one go on speaking (i.e., writing) at all?" Some of the
group even began refusing to write at this point. People like Bales-
trini began to collect and publish documents concerning the
working-class movement in factories.
Quindici stumbled on for three more numbers and then commit-
ted hara-kiri. At least it achieved the last feature of any avant-garde:
sacrifice of self, the Dionysian fantasy of a beautiful death in order
that something new might be formed in its stead. In the sixteenth
number of Quindici I tried myself to list some of the problems fac-
ing our avant-garde, if it wanted to transform itself into something
new and vital. But the agony had begun without finding an avant-
garde ready to submit to it. Many of our friends wanted to go on
playing a game that was already over. Maybe they are right today
in believing that literature still has something to say. They were
wrong, in my opinion, in those days. Quindici lost its unity. It quit.
Hence the end of Quindici, split by two irreconcilable hypothetical
stances, marked the demise of the Gruppo 63.

In my view, the Gruppo 63 died because it lacked the theoretical

energy to state and resolve this whole crisis. However, I believe that it
agreed to die because it became aware that to go on living would
have made it into an ossified relic. It gives me pride to be able to
declare that our death was in fact a suicide.
Notes

1. The Poetics of the Open Work

Here we must eliminate a possible misunderstanding straightaway:
the practical intervention of a "performer" (the instrumentalist who plays
a piece of music or the actor who recites a passage) is different from that
of an interpreter in the sense of consumer (somebody who looks at a pic-
ture, silently reads a poem, or listens to a musical composition performed
by somebody else). For the purposes of aesthetic analysis, however, both
cases can be seen as different manifestations of the same interpretative at-
titude. Every "reading," "contemplation," or "enjoyment" of a work of
an represents a tacit or private form of "performance."
2. Henri Pousseur, "La nuova sensibility musicale," Incontri
musicali 2
(May 1958): 25.
3. For the evolution of pre-Romantic and Romantic poets in this sense,
see L. Anceschi, Autonomia ed eteronomia dell'arte, 2nd ed. (Florence: Val-
leech', 1959).
4. See W. Y. Tindall, The Literary Symbol (New York: Columbia
University Press, 1955). For an analysis of the aesthetic importance of
the notion of ambiguity, see the useful observations and bibliographical
references in Gillo Dorfles, 11 divenire delle arti (Turin: Einaudi, 1959), pp.
51ff.
5. Edmund Wilson, Axel's Castle (London: Collins, Fontana Library,
1961), p. 178.
6. Pousseur, "La nuova sensibility musicale," p. 25.
7.J. Scherer, Le "Livre" de Mallarrni: Premieres recherches sur des documents
inédits (Paris: Gallimard, 1957). See in particular the third chapter, "Phy-
sique du livre."
8. Werner Heisenberg, Physics and Philosophy (London: Allen and Un-
win, 1959), ch. 3.
9. Niels Bohr, in his epistemological debate with Einstein; see P. A.
Schlipp, ed., Albert Einstein: Philosopher-Scientist (Evanston, Ill.: Library of
Living Philosophers, 1949). Epistemological thinkers connected with
252 NOTES TO PAGES 16-27

quantum methodology have rightly warned against an ingenuous trans-

position of physical categories into the fields of ethics and psychology (for
example. the identification of indeterminacy with moral freedom; see P.
Frank, Present Role of Science, Opening Address to the Seventh Interna-
tional Congress of Philosophy. Venice. September 1958). Hence, it would
not be justified to understand my formulation as making an analogy be-
tween the structures of the work of art and the supposed structures of the
world. Indeterminacy, complementarity, noncausality are not modes of
being in the physical world, but systems for describing it in a convenient way.
The relationship which concerns my exposition is not the supposed nexus
between an "ontological- situation and a morphological feature in the
work of art, but the relation between an operative procedure for explain-
ing physical processes and an operative procedure for explaining the pro-
cesses of artistic production and reception. In other words, the relationship
between a scientific methodology and a poetics.
10. Edmund Husserl. Meditations cartisiennes, Med. 2, par. 19 (Paris:
Vrin, 1953), p. 39. The translation of this passage is by Anne Fabre-Luce.
1. Jean-Paul Sartre, L'etre et le niant (Paris: Gallimard, 1943), ch. 1.
12. M. Merleau-Ponty, Phenominologie de la perception (Paris: Gallimard.
1945), pp- 381-383.
13. Ibid.. p. 384.
14. On this "eclatement multidirectionnel des structures," see A. Bon-
courechliev, "Problemes de la musique moderne.- Nouvelle revue franfaise
(December-January, 196o-61).
15. Luigi Pareyson, Estetica: Teoria della formativit a, 2nd ed. (Bologna:
Zanichelli, 196o), pp. 194ff, and in general the whole of chapter 8, "Let-
tura, interpretazione e critics."

2. Analysis of Poetic Language

I. Benedetto Croce. Breviario di estetica, 9th ed. (Bari: Laterza, 1947),
1
p- 34-
2. Ibid., p. 137.
3. John Dewey, Art as Experience (New York: Minton Balch, 1934), ch.
9, pp- 194-195.
4. Dewey has even been accused of idealism. See S. C. Pepper, "Some
Questions on Dewey's Aesthetics," in The Philosophy ofJ. Dewey (Evans-
ton and Chicago: Northwestern University Press, 1939), esp. p. 371 et
passim. According to Pepper, Dewey's aesthetics brings together two in-
compatible tendencies: organicism and pragmatism.
5. Dewey, Art as Experience, ch. 9, p. 195.
6. Ibid., ch. 4. p. 75.
 NOTES TO PAGES 27-29 253

8. Ibid., ch. 5, p. 98.

9. Ibid., ch. 5, p. 103. Whereby it follows that "the scope of a work of
art is measured by the number and variety of elements coming from past
experiences that are organically absorbed into the perception had here and
now" (ch. 6, p. 123).
10. Ibid., ch. 6, p. 109. Thus, one can say that "the Parthenon, or
whatever, is universal because it can continuously inspire new personal
realizations in experience" (ch. 6, pp. 108-109).
11. See F. P. Kilpatrick, Explorations in Transactional Psychology (New
York: Ncw York University Press, 1961).
Nicolas Ruwet, "Preface" to Roman Jakobson, Essais de linguistique
generale (Paris: Editions de Minuit, 1959), p. 21. See also Roman Jakobson,
Selected Writings (The Hague: Mouton, 1981).
12. Jakobson, Selected Writings, vol. 2, p. 556.
13. In the following analysis, I shall often rely on the notions of the
referential (or symbolic) and the emotive uses of language; see C. K. Ogden
and I. A. Richards, The Meaning of Meaning (London: Kegan Paul, Trench,
Trubner. 1923; rpt. New York: Harcourt, Brace, 1946), esp. ch. 7. The
referential or symbolic use of language implies: (I) that there is a corre-
sponding reality; (2) that the correspondence between the linguistic sym-
bol and reality is indirect—that is to say, mediated by a reference to a
concept, a mental image of the real thing. The emotive use of language,
instead, relies, on the symbol's power to evoke feelings, emotions, inten-
tions. This, of course, does not mean that we make an equation between
the emotive and the aesthetic uses of language, or that we make a drastic
distinction between its referential and its emotive uses; quite the contrary, as
the following pages will clearly show. Occasionally, I shall also use the
terms sign and denotaturn proposed by Charles Morris to designate, respec-
tively, the symbol and the referent. See Morris, "Foundations of the Theory
of Signs," in International Encyclopedia of Unified Science, vols. t and 2 (Chi-
cago: Chicago University Press, 1938); also Signs, Language, and Behavior
(New York: Prentice -Hall, 1946), ch. 2. The following analysis will also
take for granted the subdivision of the speech act into four distinct parts:
the addresser, the addressee, the message, and the code (which, as we have
seen, are not only abstract logical categories but also encompass, and ac-
count for, emotive attitudes, tastes, and cultural habits).
14. Jakobson, Selected Writings, vol. 3, pp. 18ff. ("Linguistics and Po-
etics").
15. See Charles Morris, Signs, Language, and Behavior, ch. 8. The mean-
ing of a word can be determined by the psychological reaction of the lis-
tener: this is what we call its pragmatic aspect. Its semantic aspect concerns
254 NOTES TO PAGES 3 3-3 6

the relationship between sign and denotation, and its syntactical aspect the
organization of words within a given discourse.
16. See Jakobson, Selected Writings, p. 218. "The set (Einstellung)
toward the MESSAGE as such, focus on the message for its own sake, is the
Poetic function of language." (See also "Linguistics and Poetics," in Se.
leered Writings, vol. 3, p. =S.)
17. We can attenuate the rigor of Ogden and Richards's distinctions with
Charles Stevenson's conclusions, according to which "the growth of emo-
tive and descriptive [referential] dispositions in language does not repre-
sent two isolated processes." In a metaphoric expression, the cognitive
aspects of the total discourse affect its emotive aspects. As a result, the
descriptive and the emotive meaning of an expression are "distinguishable
aspects of a total situation, not 'parts' of it that can be studied in isolation."
Then, after examining a third type of meaning (neither descriptive nor
emotive but rather the result of a grammatical incoherence that produces a
sort of "philosophical perplexity"), which he terms "confused meaning"
(and here we cannot help thinking of Joyce's ambiguous, open words),
Stevenson concludes by saying that "there will be emotive meaning de-
pendent on descriptive meaning...but there will also be emotive mean-
ing dependent on confused meaning." See Charles Stevenson, Ethics and
Language (New Haven: Yale University Press, 1944), ch. 3, pp. 71, 76, 78.
The studies of the Russian Formalists have yielded analogous results. In
the twenties, ShIclovsky and Jakubinsky had classified poetry as an ex-
ample of the emotive function of language. Their point of view was eventu-
ally changed thanks to the increasing formalization of poetic expression.
In 1925. Tomashevsky had relegated the communicative function of lan-
guage to the background in order to stress the absolute autonomy of the
verbal structures and the laws of immanence that govern poetry. In the thirties.
the Prague Structuralists tried to distinguish a multidimensional structure of
poetry that included the semantic level. "While a 'pure' Formalist brashly
denied the existence of ideas and feelings in a work of poetry, or declared
dogmatically that `it is impossible to draw any conclusion from a work of
literature,' the Structuralist would emphasize the inevitable ambiguity of
the poetic statement, poised precariously between various semantic
planes." Victor Erlich, Russian Formalism (The Hague: Mouton, 1965),
p. 200.
18. According to Charles Morris, "a sign is iconic to the extent to which it
itself has the properties of its denotata" (Signs, Language, and Behavior,
p. 23). This seemingly vague definition is, in fact, quite restrictive: as
Morris goes on to explain, a portrait cannot really be iconic, "since the
painted canvas does not have the texture of the skin, or the capacities for
speech and motion, which the person portrayed has." In fact, Morris sub-
 NOTES TO PAGES 36-40 255

sequently reamplifies his definition by admitting that iconicity is a matter

of degree: onomatopoeia may well be considered an excellent example of
linguistic iconicity (p. 191), just as one can find iconic characteristics in
those poetic tnanifestations where style and content, matter and form arc
perfectly in accord (pp. 195-196). In cases such as those, iconicity becomes
synonymous with the organic fusion of the elements of a work of art that I
have discussed throughout this chapter. In a later work, Morris defines the
iconicity of art by stating that "the aesthetic sign is an iconic sign that
designates value" ("Science, Art and Technology," in Kenyon Review
[1939]), since what the addressee seeks in an aesthetic sign is its sensible
form, the way in which it reveals itself. Rene Wellek and Austin Warren
characterize the aesthetic sign in a similar way: "Poetry organizes a unique
and unrepeatable scheme of words, each of which is at once object and
sign and each of which is used in a fashion that no other system could
predict" (Theory of Literature [New York: Harcourt, Brace, 19421). Simi-
larly, Philip Wheelwright defines the aesthetic sign as a plurisign, the op-
posite of the referential monosign, and insists on the fact that the plurisign is
"semantically reflexive, insofar as it is a part of what it means" ("The Se-
mantics of Poetry," Kenyon Review 2 [19401). See also Galvano della Volpe,
Critica del gusto (Milan: Feltrinelli, 1960); according to della Volpe, the
poetic discourse is plurisenso (polyvocal, whereas the scientific discourse is
univocal), by virtue of its organic and contextual nature.
19. Charles Stevenson insists on the fact that the ambiguity (he uses the
term "vagueness") of a poetic message is not limited to the semantic level
(as is often the case with ethical terms), but rather extends to its syntactic
construction, and, consequently, to the pragmatic level of psychological
reaction. Similarly, Jakobson asserts that "ambiguity is an intrinsic, in-
alienable character of any self-focused message, briefly a corollary feature
of poetry. Let us repeat with Empson: `The machinations of ambiguity are
among the very roots of poetry' . . . The supremacy of poetic function
over referential function does not obliterate the reference but makes it am-
biguous" (Selected Writings, p. 238). As for the poetic word, cloaked with
every possible meaning, see Roland Barthes, "Y a-t-il use ecriture pot"-
tique?" in Le degri zero de l'ecriture (Paris: Seuil, 1953). These are essentially
the same issues raised by the Russian Formalists: "The aim of poetry is to
render the texture of words perceptible in all its aspects" (Boris Eikhen-
baum, Lermontov [Leningrad, 1924]). In other words, for the Formalists
the essence of the poetic discourse lay not in the absence of meaning but
rather in its multiplicity.
20. The Divine Comedy: Paradiso, tr. Charles S. Singleton, Bollingen
Series, vol. 8o (Princeton: Princeton University Press, 1975), canto 33, 11.
124-126.
256 NOTES TO PAGES 46-53
3. Openness. Information, Communication
1. Sec Stanford Goldman's exhaustive study, Information Theory (New
York: Prentice-Hall, 1953), as well as A. A. Moles, Information Theory and
Esthetic Perception. tr. Joel E. Cohen (Urbana: University of Illinois Press,
1966).
2. This definition can be traced back to a principle adopted by linguists,
namely that, in phonology, every distinctive feature implies a choice be-
tween the two terms of an opposition. See N. S. Troubetskoy, Principes de
phonologic (Pans: Klincksicck, 1949). esp. pp. 15, 33; Roman Jakobson.
Essais de linguistique ,qinerale (Paris: Editions de Minuit, 1959), p. 104; and
G. T. Guilbaud, La Cybernitique (Paris: Presses Universitaires de France.
1954). p. 103. As F. Boas has very clearly shown, the choice of a gram-
matical form by the speaker presents the listener with a definite number of
bits of information. To give a precise meaning to a message such as "The
man killed the bull." the addressee must choose among a number of pos-
sible alternatives. In information theory, linguists have found a privileged
tool for their investigation. Thus, the dialectics between redundancy and
improbability in information theory (of which more later) has been mea-
sured against the dialectics between basis of comparison and variants, be-
tween distinctive features and redundant features. Jakobson speaks of a granu-
lary structure of language that lends itself to quantification.
3. Max Planck, Wege zur physikalischen Erkenntnis (Leipzig: S. Hirzel
Verlag), ch. 1.
4. Ibid.
5. Hans Reichenbach, The Direction of Time (Berkeley: University of
California Press. 1956), pp. 54-55. Unlike Reichenbach, Planck considers
entropy a natural reality that excludes a priori all those facts that would
seem empirically impossible.
6. Ibid., p. 151.
7. Ibid.. p. 167.
8. Norbert Wiener, The Human Use of Human Beings (Boston: Houghton
Mifflin. 195o; rpt. New York: Avon Books, 1967), p. 31. In short, there is
an equiprobability of disorder in relation to which order is an improbable
event because it is the choice of only one chain of probability. Once a
particular is realized, it becomes a system of probabilities in relation to
which all deviation appears improbable.
9. For instance, a sequence of letters randomly drawn from the most
probable trigrams in Livy's language will yield a certain number of
pseudo-words with an unmistakable Latin sound: ibus, cent, ipitia, yetis,
ipse, cum, vivius, se, acetiti, dedentur. See Guilbaud, La Cybernitique, p. 82.
to. Wiener, The Human Use of Human Beings, p. 163.
 NOTES TO PAGES 54-63 257

1. Penguin Book of Italian Verse, ed. George Kay (Harmondsworth: Pen-

guin, 1958).
12. R. Shannon and W. Weaver, The Mathematical Theory of Communication
(Urbana: Illinois University Press, 1949)-
13. See Goldman, Information Theory, pp. 330-331; and Guilbaud, La
Cybemitique, p. 65.
14. Shannon and Weaver, The Mathematical Theory of Communication,
pp. 99-100, 104, to6.
15. Ibid., pp. 101-102.
16. Giuseppe Ungaretti, "L'Isola," in Life of a Man, tr. Allen Mandel-
baum (New York: New Directions, 1958), pp. 54-55.
17. The Russian Formalists had been dealing with the same question,
though not in terms of information, when they came up with the theory of
"estrangement," or "defamiliarization" (priem ostrannenija). Extraordi-
narily enough, Shklovsky's article "Iskusstvo kak priem" [Art as device]-
which he wrote in 1917-already anticipated all the possible aesthetic ap-
plications of an information theory that did not yet exist. "Estrangement,"
for him, was a deviation from the norm, a way of confronting the reader
with a device that would frustrate his systems of expectations and thereby
draw his attention to a new, different poetic element. In this essay, Shklov-
sky is mostly concerned with illustrations of some of Tolstoy's stylistic
techniques, in which the author describes familiar objects as if he had never
seen them before. A similar concern with deviations, and violations, of
the narrative norm is also present in Shklovsky's analysis of Tristram
Shandy.
18. As did the Dadaists, and also Hugo Ball, who, in 1916, at the "Cab-
aret Voltaire" in Zurich, used to recite poetry in a strange, fantastic jargon.
Similarly, certain contemporary musicians like to abandon themselves en-
tirely to the whims of chance. All these, however, are marginal examples
whose main experimental value is that they help set certain limits.
19. In other words, the fact that a work of art provides its audience with a
certain kind of information certainly helps determine its aesthetic value-
that is, the way in which we "read" and appreciate it. This information
plays a role in the total system and affects the form of the work. On the
other hand, to believe that an analysis dealing exclusively with the
informative value of a work might provide a satisfactory evaluation of that
work would be somewhat naive. For an example of such naivete, see the
symposium on "Information Theory and the Arts," inJoumal of Aesthetics
and Art Criticism, June 1959.
20. See Briefe an H. Jone und J. Humplick (Vienna, 1959).
21. Weaver, The Mathematical Theory of Communication, p. 117.
22. Moles, Information Theory and Esthetic Perception. Articles on the
258 NOTES TO PAGES 64-72

same subject have appeared in various issues of the Cahiers d'etudts de radio-
telioisiots.
23. See Inccntri rnitsicali, vol. 3 (1959). the exchange between Nicolas
Ruwet and Henri Pousseur.
24. Moles, IntOrmation Theory and Esthetic Perception, pp. 78-79. "There is
no absolute structural difference between noise and signal. They arc of the
same nature. The only difference which can be logically established between
them is based exclusively on the concept of intent on the part of the
transmitter: A noise is a signal that the sender does not want to transmit."
"If the sonic material of white noise is formless, what is the minimum
'personality' it must have to assume an identity? What is the minimum of
spectral form it must have to attain individuality? This is the problem
of coloring white noises" (p. 82). This is also the problem that confronts the
composer of electronic music.
25. This essay was originally written in 1960 for the fourth issue of
lncontri musicali. The postscript was written six years later. Garroni's cri-
tique was entitled La crisi semantica delle arti (Rome: Officina Edizioni,
1964), of which ch. 3 dealt with Opera aperta.
26. Goldman, Information Theory. p. 69.
27. If information theory corresponds to a statistical study of physical
phenomena (seen as "messages"), this step will take us toward a communi-
cation theory that will deal specifically with human messages. The notion of
"message" can operate on both levels, though we should not forget
Jakobson's objection to much theoretical work in communication: "At-
tempts to construct a model of language without any relation either to the
speaker or to the hearer, and thus to hypostasize a code detached from
actual communication, threaten to make a scholastic fiction out of lan-
guage." Roman Jakobson, Selected Writings (The Hague: Mouton, 1981),
vol. 2, p. 576.
28. "Knowledge does not create the organization of its message; it imitates
it to the extent that it is true and effective. Reason does not dictate its laws to
the universe; rather, there is a natural harmony between reason and universe,
since both obey the same general laws of organization." P. Guillaume, La
psychologie de la forme (Paris: Flammarion, 1937), p. 204.
29. "Several facts show that the perceptual interpretations of primary
sensorial data are remarkably plastic, and that the same material, under
given circumstances, may elicit very different reactions." H. Pieron, in La
Perception, a symposium volume (Paris: Presses Universitaires de France,
1955), P. / I-

N. R. S. Lillie, "Randomness and Directiveness in Evolution and Activity

in Living Organisms," American Naturalist 82 (January-February, 1948):
17.
 NOTES TO PAGES 72-78 259

31. J. P. Kilpatrick, "The Nature of Perception," in Explorations in

Transactional Psychology (New York: New York University Press, 1961),
pp. 41-49.
32. "In perception, as well as in intelligence, nothing can be explained in
terms of experience alone, and yet nothing can be explained without
recourse, more or less substantial depending on the situation, to current
or prior experience." Jean Piaget, in La Perception, p. 21. See also Piaget,
Les micanismes perceptifs (Paris: Presses Universitaires de France, 1961), p.
45,D: "The reason for the interactions between subject and object seems to
be quite different from the one the founders of Gestalt theory have bor-
rowed from phenomenology. The notion of a perceptual equilibrium sug-
gested by facts is not the same as that of a physical field with a precise,
automatic balance of the forces involved; rather, it entails active compen-
sation on the part of the subject who is trying to moderate exterior distur-
bances."
33. Jean Piaget, La psychologie de l'intelligence (Paris: A. Colin, 1947),
chs. 1 and 3.
34. Piaget, in La Perception, p. 28.
35. Piaget, La psychologie de l'intelligence, ch. 3. For a probabilistic study
of perception, see Les micanismes perceptifi, where, after distinguishing be-
tween the operative processes of intelligence and those of perception, Pi-
aget maintains that between the two "there is in effect an uninterrupted
series of intermediaries" (p. 13). Experience itself occurs as a "progressive
structuration and not as a simple reading" (p. 443).
36. Leonard Meyer, Emotion and Meaning in Music (Chicago: University
of Chicago Press, 1959).
37. This theory of emotions is clearly borrowed from Dewey, as is the
notion of a perfectly fulfilled cycle of stimuli and responses, of crises and
solutions: it is the notion of experience (ibid., pp. 32-37).
38. See H. Cantril, The "Why" of Man's Experience (New York: Macmillan,
1950).
39. Leonard B. Meyer, "Meaning in Music and Information Theory,"
Journal of Aesthetics and Art Criticism (June 1957); idem, "Some Remarks
on Value and Greatness in Music," ibid. (June 1959). Quotation is from
"Meaning in Music and Information Theory," p. 418.
40. In the polemic with Pousseur (see Incontri musicali), Nicolas Ruwet
(analyzing the notion of the musical group in light of linguistic methodol-
ogy, and trying to identify distinctive units within a sonic group) notes that
some systems of opposition recur in every language because they possess
structural properties that make them particularly apt for that usage. This
fact prompts him to wonder whether, in music, the tonal system does not
also possess these same privileged characteristics. In this case, Webern s
260 NOTES TO PAGES 80-85

tragedy might have originated in his awareness that he was evolving on

structurally unstable ground without having either a solid basis of compari-
son or an adequate system of opposition.
41. See Henri Pousseur. "La nuova sensibility musicale," in Incontri mu-
sicali (May 1958); and idem. "Forma e pratica musicale," ibid. (August
1959).
42. Ombredane's contribution to the symposium volume La Perception,
PP. 95-98.
43. In answer to Ruwet's criticism (see note 40 above), I shall say that a
system of opposition can be considered stable only to the extent that it cor-
responds to fixed and privileged patterns of the nervous system. If, on the
contrary. these processes can change and adjust according to the evolution
of the entire anthropological situation, wouldn't this cause a break in the
ideal isomorphic chain that is supposed to join the structures of a language
to those of perception and intelligence? And, in this case, wouldn't there
arise, between the structures of the language and the structures of the
mind. a dialectic relationship in which it would be very difficult to deter-
mine what modifies and what is modified?

4. The Open Work in the Visual Arts

i. In his work Ultime tendenze dell'arte d'oggi (Milano: Feltrinelli, 1961),
Gillo Dorfles defines "informal art" as "a form of abstract art without any
will to figurate and with no semantic intention" (p. 53). However, since in
this essay I deal with those "open" forms of contemporary art whose or-
ganic parameters don't always fit within the traditional notion of "form,"
I shall use the term "informal" in a much broader sense. This is, after all,
the criterion used in the special issue of II 147ri (June 1961) which is en-
tirely devoted to "informal art" and which contains contributions by nu-
merous painters, philosophers, and critics, including G. C. Argan, R.
Barilli, and E. Crispolti. This chapter, which appeared in that issue, was
written before the end of the "season of the informal"—that is, before the
various antithetic experiences it discusses (kinetic art and so on) assumed
such labels as "op art." This, however, in no way invalidates its analysis of
"informal art."
2. Apparently, Gabo's poetics does not fully agree with the notion of
the open work. In a letter to Herbert Read written in 1944 and quoted by
Read in his book The Philosophy of Modern Art (Cleveland: World Publish-
ing Company, 1954), Gabo refers to the absolute character and the exacti-
tude of lines, to images of order rather than of chaos: "We all construct the
image of the world as we wish it to be, and this spiritual world of ours will
always be what and how we make it. It is Mankind alone that is shaping it
 NOTES TO PAGE 86 261
in a certain order out of a mass of incoherent and inimical realities. This is
what it means to me to be Constructive" (p. 273). We should, however,
compare these statements to what Gabo had said in 1924 in the Constructiv: ist
Manifesto: order and exactitude arc the parameters on the basis of which art
reproduces the organicism of nature, its inner formativity, the dynamism
of its growth. Though art is an achieved and defined image, through its
kinetic elements it still can reproduce that continuous process which is
natural growth. Like a landscape, a contour of the earth, or a stain on a
wall, the work of art lends itself to various visualizations and reveals an
ever-changing profile. Thanks to its characteristics of order and exacti-
tude, art can reflect the mobility of natural events. In other words, it is a
defined work that represents an "open" nature. Despite his diffidence vis-a-
vis other forms of plastic ambiguity, Read notes: "The particular vision of
reality common to the constructivism of Pevsner and Gabo is derived not
from the superficial aspects of a mechanized civilization, nor from a
reduction of visual data to their 'cubic planes' or 'plastic volumes' . . . but
from an insight into the structural processes of the physical universe as
revealed by modem science. The best preparation for a true appreciation of
constructive art is a study of Whitehead or SchrOdinger . . . Art—it is its
main function—accepts this universal manifold which science investigates
and reveals, but reduces it to the concreteness of a plastic symbol" (p. 263).
3. Ezra Pound was similarly impressed by Brancusi's work:
"Brancusi had set out on the maddeningly difficult exploration toward
getting all the forms into one form; this is as long as any Buddhist's
contemplation of the universe ... Or putting it another way, every one of
the thousand angles of approach to a statue ought to be interesting, it
ought to have a life (Brancusi might perhaps permit me to say 'divine'
life) of its own . . . But even the strictest worshiper of bad art will admit
that it is infinitely easier to make a statue which can please from one
side than to make one that gives satisfaction from no matter what angle
of vision. It is also conceivably more difficult to give this 'formal
satisfaction' by a single mass, or let us say to sustain the formal-interest
by a single mass, than to excite transient visual interests by more
monumental and melodramatic combinations." "Brancusi," Literary
Essays of Ezra Pound (New York: New Directions, 1968), pp. 442-443.
4. Besides Munari's famous vetrini, one might also consider some exper-
iments of the last generation: for example, the Miriorama of the Group T
(Anceschi, Boriani, Colombo, Devecchi), Jacov Agam's transformable
structures, Pol Bury's "mobile constellations," Duchamp's rotoreliefs ("the
artist is not alone in accomplishing his act of creation, since the spectator
is the one who puts the work in contact with the exterior world by deo-
262 NOTES TO PAGES 88 -102

phering and interpreting its profound qualities, and thus he contributes to

the creative process"), Enzo Mari's tranformable objects, Munari's articu-
lated structures, Diter Rot's mobile sheets. Jesus Soto's kinetic structures
("These structures are kinetic because they use the spectator as a motor.
They reflect the movement of the spectator as well as that of his eyes. They
foresee his capacity to move and solicit his activity without constraining
it. They are kinetic structures because they do not contain the forces that
animate them. they borrow their dynamism from the spectator," as Claus
Bremer notes). Jean Tinguely's machines (which, manocuvered by the
spectators, keep drawing different configurations), and Vasarely's forms.
5. In L'Oeil (April 1959).
6. James Fitzsimmons, Jean Dubutlet (Brussels, 1958). p. 43.
7. A. Berne-Joffroy, "Les Objets de J. Fautrier." Nouvelle revue jianfaise
(May 1955)-
8. G. C. Argan, "De Bergson i Fautrier," Ant Aut (January 1960).
9. R. Barilli, J. Dubuffet: Materiologies (Milan: Galleria del Naviglio,
1960).
to. Jacques Audiberti, L'Ouvre-boite (Paris: Gallimard, 1952), pp.
26-35.
t. Henri Pousseur, "La nuova sensibilita musicale," Thrown' musicali 2
(1958).
12. See Abraham Moles, Information Theory and Esthetic Perception (New
York: Prentice-Hall, 1953) p. 82, as well as the section "Information, Or-
der. and Disorder," in Chapter 3 above.
13. In Herbert Read, The Tenth Muse (London: Routledge and Kegan
Paul, 1957), pp. 297-303.
14. "Jean Dubuffet ou le point extreme." Cahiers du music de poche
2: 52.
15. See Renato Barilli, "La pittura di Dubuffet," in Il Ferri (October
1959), in which he also refers to Dubuffet's Prospectus aux amateurs de tout
genre (Paris, 1946)-in particular, to the section titled "Notes pour les fins-
lettres."
16. See Palma Bucarelli, "Jean Fautrier: Pittura e materia," 1l Saggiatore
(Milan, 196o), for an analysis (p. 67) of the constant opposition between
the effervescence of matter and the limits of the outline, as well as for the
distinction between the suggested freedom of the infinite and the anguish
caused by the absence of a limit, considered as negative to the work. P. 97:
"In these Objects, the outline is quite independent from the blotch of color,
which nonetheless exists: it is something that goes beyond matter, that
indicates a space and a time-in other words, something that frames mat-
ter in the dimension of consciousness." These critical readings are limited
to the works in question, and they do not provide a categorial system valid
 NOTES TO PAGES 103-112 263

for every kind of "informal" experiment. In cases where there is no dialec-

tics between outline and color (I am thinking of Matta, !mai, or Tobey),
our investigation would have to follow a different course. In Dubuffet's
later work, the geometric subdivisions of the texturologies no longer ex-
ist, but we can still search the canvas for the suggestion of a direction and a
choice.
18. An example of this relationship between iconographic meaning and
aesthetic meaning already exists in classical figurative art. The iconographic
convention is an element of redundancy: an old bearded man flanked by a
ram and a child is-according to medieval iconography-Abraham. The
convention insists on both the character and his personality. Erwin Panof-
sky cites the example of Maffei's Judith and Holofernes; see Panofsky, "Zum
Problem der Beschreibung and Juhaltsdeutung von Werken der bildenden
Kunst," Logos 21 (1932). The woman represented in this painting is hold-
ing a tray on which rest, side by side, a head and a sword. The first item
could lead the viewer to think she is Salome, but according to Baroque
iconography Salome is never represented with a sword. On the other
hand, Judith is often represented carrying Holofernes's head on a tray.
Another iconographic element will further facilitate the identification: the
expression of the beheaded is more like that of a wretch than like that of a
saint. The redundancy of the elements casts more light on the meaning of
the message and conveys some quantitative information, however limited.
But this quantitative information, in turn, contributes to the aesthetic in-
formation of the canvas, to one's appreciation of the composition, and to
one's judgment of the artistic realization. As Panofsky notes, "Even
simply from an aesthetic point of view, the painting will be judged in a
completely different way depending on whether it is seen as the represen-
tation of a courtesan who is carrying the head of a saint or as that of a
heroine, protected by God, who is holding the head of a sinner."

5. Chance and Plot

1. On the mechanics of (individual) improvisation, sec W. Jankelewitch,
La Rhapsodic (Paris: Flammarion, 1955).
2. Aristotle, Poetics, 145 ta, 15. The quotation is taken from Aristotle,
Horace, Longinus: Classical Literary Criticism (Harmondsworth: Penguin,
1965), p. 42.
3. Dewey, Art as Experience (New York: Minton Balch, 1934), PP-35-
36.
4. According to this definition, an experience is the predication of a
form whose ultimate objective causes remain unclear.
5. Aristotle, Poetics, 14512,30. p. 43
204 NOTES TO PAGES 1 1 2-1 2 7

6. Ibid., 14593, 2o, pp. 65-66.

7. See Luigi Pareyson. II verisimile nella poetica di Aristotele (Torino,
1950).
8. Dewey, Art as Experience, p. 38.
9. See Luigi Pareyson, Estetica: Teoria della formativita, 2nd ed. (Bologna:
Zanichelli, 060), chs. a and 5.
to. This attitude involves the disposition of parts in relation to a whole
that does not yet exist but that already gives a direction to the process.
This sort of "wholeness," which leads to its own discovery within a cir-
cumscribed field, recalls the Gestalt model. The event that is going to be
narrated prefigures itself by determining the very act that is supposed to
lend it a form. Except that—as transactional psychology would point
out—this wholeness can be attained only through a series of choices and
limitations that will inevitably betray the personality of the "author" at the
precise moment in which he submits to the very wholeness he intuits. This
wholeness, once attained, will appear as the realization of a subjectively
intuited objectivity.
11. See Joseph Warren Beach, The Twentieth-Century Novel: Studies in
Technique (New York: Appleton-Century, 1932).
12. See F. Ferguson, The Idea of a Theater (Princeton: Princeton Univer-
sity Press, 1949; Anchor Books, 1953); and H. Gouthier, L'oeuvre thecitrale
(Paris: Flammarion, 958), ch. 3, "Action et intrigue."
13. Naturally, life resembles Ulysses more than The Three Musketeers,
but we prefer to think of it as the other way around.

6. Form as Social Commitment

1. All the quotations from Marx come from Economic and Philosophical
Manuscripts (1844), "Critique of Hegel's Dialectic and General Philoso-
phy," in Karl Marx: Selected Writings, tr. David McLellan (Oxford: Oxford
University Press, 1977), pp. 101-102, 105.
2. See Andre Gorz, La morale de l'histoire (Paris: Seui1,1959).
3. See Jean Hyppolite, Etudes sur Marx et Hegel (Paris: Riviire, 1955).
Hyppolite's notion of alienation, like Gorz's, is based on a rereading of
Hegel. In other words, the possibility of alienation is always present in any
kind of society, even after the modification of those objective conditions
which Marx considered the cause of alienation.
4. Marx seems to be aware of the possible persistence of such a dialectic
even after the elimination of "economic" alienation: to establish socialism
as the most positive expression of human self-consciousness, and as the
realization of a positive reality, communism must first suppress religion
and private property. But it is precisely in this negation of a negation that
 NOTES TO PAGES 128-142 265
"
communism becomes an affirmation: Communism represents the posi-
tive in the form of the negation of the negation and thus a phase in human
emancipation and rehabilitation, both real and necessary at this juncture of
human development. Communism is the necessary form and dynamic
principle of the immediate future, but communism is not as such the goal
of human development, the form of human society" (Marx, "Private
Property and Communism," in Karl Marx: Selected Writings, p. 96). These
pages could be read in light of the formulation proposed above: a revolu-
tionary action could eliminate economic alienation by modifying certain
social structures, and this could well be the first step toward the elimina-
tion of other, persisting, forms of alienation to the object.
6. If I am correctly interpreting what Gianni Scalia says in "Dalla natura
all'industria" (Menabd 4, p. 96), above and beyond all the contradictions
existing between a capitalist society and a collectivist society, what exists
today is an industrial society, which suffers from many of the same problems
as the others, at least at the level of alienation. I realize that some writers
(for instance, Raymond Aron) refer to an "industrial society" precisely to
deemphasize the opposition between capitalism and collectivism. On the
other hand, the notion of an industrial society remains valid and should be
kept in mind, even when one respects the classical distinction between the
two kinds of economy. This is why all the examples I examine in the
following pages have been taken from an industrial society and could be
found in any industrial society.
7. G. W. F. Hegel, The Phenomenology of Mind, tr. J. B. Baillie (New
York: Harper Torchbooks, 1967), pp. 665, 666, 667, 676.
8. John Dewey, Art as Experience (New York: Minton Balch, 1934), PP.
44-45.
9. For a stimulating defense of the tonal system, see Leonard
Meyer, Emotion and Meaning in Music (Chicago: Chicago University Press,
1959). For a historical interpretation of the meaning of tonality (in the
sense I have proposed), see Henri Pousseur's illuminating essay "La nuova
sensibility musicale," in Incontri musicali 2; and NiccolO Castiglioni's II
linguaggio musicale (Milano: Ricordi, 1959).
10. Actually, the problem is much more complex than it might
appear from the generalization I have resorted to here for the sake of
theoretical convenience, in order to isolate a particular discourse. What I
have defined above—with the example of Schonberg, an artist who
finds himself at the very beginning of a new musical evolution, at a
crucial juncture, and whose validity and good faith are absolutely
unimpeachable—is a "model" avant-garde act, the Ur-avant-garde (in
which Ur- indicates not just a chronological order but also a logical
one). In other words, my argument would be quite simple and
indisputable if, in the course of cul-
266 NOTES TO PAGE 142

tural evolution, there had been only one instance of the avant-garde. But,
in fact, contemporary culture is a "culture of avant-gardes." How can we
explain such a situation? We can no longer make a clear distinction be-
tween a rejected tradition and an avant-garde that proposes a new order,
because every avant-garde is the negation of a previous avant-garde,
which, however, given its relative contemporaneity, cannot yet be consid-
ered as a tradition in relation to the avant-garde that is negating it. Hence,
the suspicion that a valid act of Ur-avant-garde may often be the stimulus
for an avant-garde manner, and that, today, "to be avant-garde" may well
be the only way of belonging to a tradition. This situation is often seen as
the neocapitalist conversion of artistic rebellion. In other words, the artist is
a rebel because the market wants him to be one. Therefore, his rebellion has
no real value, since it is only a convention. But on close inspection, it is
not difficult to realize that what we arc again confronting here, in this
"denunciation," is the natural dialectic between invention and manner
which has always existed in the history of art. Every time an artist invents a
new form that involves a profound change in the vision of the world, he is
immediately imitated by a legion of pseudo-artists who borrow the
form of his art without, however, understanding its implications. It is
precisely because of the inevitability of such a phenomenon, and of its
frequency in a civilization such as ours (where things arc used up so rap-
idly and change is so sudden that no novelty is ever new for long) that it is
particularly important that every avant-garde action be immediately ne-
gated by a newer invention and thus prevented from becoming manner.
The combination of these two dialectics produces a constant alternation
between apparent innovations, mere mannerist variations on a theme, and
real innovations, the negations of these variations. Thus, forms that have
been negated by a number of successive avant-gardes often retain a power
that the newer ones do not have.
On the other hand, we should also note that if avant-garde methods are
often the swiftest and most direct way of confronting and dismantling a
declining artistic situation, they are not the only way. Another exists
within the very order that is being negated: parody, the ironic imitation of
such an order (Stravinsky's alternative to Schonberg). In other words, a
worn out, alienating form of expression can be negated in one of two
ways: one can dismantle the modes of communication on which it is
based, or one can exorcise them via parody. Parody and irony can thus be
seen as viable, subtler alternatives to the more common, revolutionary
ardor of the avant-garde. There is also a very dangerous, but plausible,
third possibility: one can adopt the communicative forms of a particular
system in order to question and challenge that very system—critically use
mass media to raise the consciousness of that part of the audience which
 NOTES TO PAGES 43-152 267
would only feel negatively provoked by the more destructive and less ac-
cesisoib. leAascatsnoefxtahme pavicanit-shgaalrldeci
te a situation
o familiar to any reader wh itu
.
while visiting a foreign city, has walked into a bar, both to kill time and
(with a generally vain, often unconscious hope) to alleviate loneliness. It is
difficult to imagine a more unbearable or a more depressing situation; yet
we all understand it, and accept it as quite "literary." Why? Because litera-
ture has told us that if we sit alone at a bar something will happen to us: a
voluptuous blonde may suddenly appear, as in a detective novel, or, as in
Hemingway, there may be a subtler but equally inevitable revelation of
nada in the course of the most banal dialogue. Thus, a squalid, meaningless
situation becomes perfectly acceptable thanks to the false glamor cast on it by
the application of narrative structures that demand a solution for every
premise, an acceptable conclusion and an end for every beginning—since
these structures do not allow for a beginning without an end, unlike some
other narratives and some movies (Antonioni's, for instance), which dare
show us incomplete situations, such as we often find in life, without the
consolation of a finale, the reassuring return to the tonic, to conclude
everything we start.
It. For the notion of modo di formare ("way of forming"), see Luigi
Pareyson's Estetica.
12. As Elio Vittorini has justly noted in a recent issue of Menabb, "today,
that narrative that concentrates in its language the full weight of its respon-
sibilities coward the world is much closer to assuming a historically active
meaning than any literature that approaches things via their presumed pre-
linguistic content, treating them as themes, issues, and so forth."
13. Thus, narrative technique becomes the real content of the movie and
its most important statement. If the story appears unclear to the viewer, it is
because it is also unclear to the author, the director—who, however,
prefers to respect this obscurity as real rather than to impose on it a false
order. In other words, he prefers to let the situation create his movie than to
create a situation through his movie. Another example of this sort of
movie is Godard's A bout de souffle (Breathless), whose development is
seemingly affected by the same psychic disorder that affects its hero. As a
literary example, we can cite Conjectures on Jacob, by Johnson, in which the
inner split of the narrator, expressive of the moral, political, and geo-
graphic division of Germany, is also reflected in its narrative technique.
1965), pp
14. Alain19R2o 20, 2i
bbe-Grillet, For a New Novel (New York: Grove Press,
15. See Umberto Eco, "Il tempo di `Sylvie,'" in Poesia e critics 2.
16. Robbe-Grillet, For a New Novel, p. 22.
268 NOTES TO PAGES 1 S4-172

17. Maurice Merleau-Ponty, Signs, tr. Richard C. McCleary (Evanston,

III.: Northwestern University Press. 1964), p. 240.
18. In 1 Novissimi, Milano, 1961. Whereas Sanguineti fends his way
through the swamp of culture making use of all the words and phrases that
have been fatally compromised by tradition, Nanni Balestrini prefers to
go through the daily swamp of newspapers. commercials, and common
talk. Those who see Balestrini's experiments (his handwritten poems, not
his electronic compositions) as expressions of Dadaism forget that when
Dada pulls words apart and randomly glues them back together else-
where, its aim is to provoke the reader and stimulate his mind by replacing
the order of his reasoning with an unexpected and fertile disorder. Bales-
trini, instead, maintains that he does not create disorder by upsetting an
order but rather discovers this disorder in place of order.

8. Two Hypotheses about the Death of Art

i. Eco is referring to what in Italy was known as "idealistic criticism,"
according to which Dante's Paradiso was less "artistic" than his Inferno
since it dealt with theological (that is, "conceptual") matter, whereas the
latter was concerned with more "human" passions.— Translator's note.
2. To verify this point, Nanni Balestrini and I once decided to write a
precise and accurate "description of seven lost, or never written, poems,"
in which we would give an exhaustive explanation of their stylistic fea-
tures. the structure of their lines, their use of blanks, their lexical choices,
punctuation, use of foreign or invented words, and so on. Then we
planned to add a critical essay explaining the meaning of the poems, and
why their structure was so important that, once described, it was unnec-
essary to write the poems. This would not have been a game. Quite the
contrary. In fact, the idea was so serious and fraught with consequences
that it immediately invalidated our project of writing either the description
of the poems or the essay, since the very idea of such a kind of writing was
already more meaningful and important than the writing itself. In short.
we started a sort of circular process that would never have ended had I not
put a sudden halt to it by deciding to write this essay, which, being a
description of the very circularity of this situation, has become its meta-
discourse. But the essay has managed to elude the centripetal pull of that
vertiginous situation, just as its epigraph manages to remain on the brink
of the oneiric abyss it evokes. In other words, this essay is the direct result of
the terror felt at the mere contemplation of such an abyss.
3. "Anticipazioni sulla 'matte dell'arte' " [Anticipations on the death of
art], in Nuove prospective della pittura italiana (Bologna: Edizioni Alfa,
1962).
 NOTES TO PAGES 172-181 269

I would like to correct Raffa's point as follows: rather than making a

distinction between the works and the doctrinal surplus that justifies them,
we could speak (at least insofar as the more successful ones are concerned) of
works that arc the doctrinal communication of themselves, their own
justification, their own surplus.
5. Milan: Ceschina, 1962.
6. Francesco de Sanctis, "Alla sua donna" (Torino: Einaudi, 1960; orig.
pub. Leopardi, 1855), p. 400.
7. I am thinking of Luigi Pareyson's "aesthetics of formativity," and, in
particular, of the relationship he draws between style, content, and matter
in art, and of the idea of critical interpretation as a penetration, mediated
by congeniality, into a physical universe of formed matter in which every
procedural project would find its solution in a modo di formare, a particular
"formal approach." When Pareyson defines art as "formativity for forma-
tivity's sake," he is not escaping into the irresponsible realm of formalistic
(not to say calligraphic) complacency; nor is he excluding the possibility
that an artist may be motivated by very precise and compelling moral and
political ideas; nor is he excluding the possibility that these ideas may in
fact lend value, taste, and vigor to the work. Rather, he is trying to restrict
the context of the artistic process to those formal activities that do not
want to turn the art object into the pretext for an end that's essentially
extraneous to the object itself (whether this end be the presentation of a
poetic, or a prayer, or mere propaganda). According to Pareyson, to form
artistically means to lend value to all the elements that participate in this
form, so that they may be appreciated, interpreted, and judged as one
formed object. An artist can elaborate a poetics on a theoretical level, and
the words he will use to do so will be a convenient vehicle for his ideas;
but the moment he sets out to produce a work that is also its own poetics,
he must form this poetics in order to give it an organic consistency which,
in turn, will allow it to be enjoyed as object and not as an abstract model.

9. The Structure of Bad Taste

t . Ludwig Giesz, in Phaenomenologie des Kitsches (Heidelberg: Rothe

Verlag, 196o), suggests a few etymologies for the term. According to the
first, it would date back to the second half of the nineteenth century, when
the American tourists who visited Munich and wanted to buy a cheap
painting would ask for a "sketch." As a result, the German term Kitsch started
to be applied to all the knickknacks bought by people eager to undergo an
"aesthetic experience." On the other hand, the verb kitschen (to gather mud
along the road) already existed in the Mecklenburg dialect. The same verb
could also mean "to retouch furniture in order to give it a
270 NOTES TO PAGES 182-187

'vintage' look," whereas the verb verkitschen means "to sell cheaply."
z. Walther Kill, Deutscher Kitsch (Gottingen: Vandenhock & Riprecht,
1962). Killy's essay introduces an anthology of characteristic fragments
drawn out of German literature. The authors he used for his pastiche are,
in order: Wester Jansen, Natal von Eschtruth, Reinhold Muschler, Agnes
Gunther, Rainer Maria Rilke, Nathanael Jiinger.
3. Hermann Broch. "Einige Bemerkungen zum Problem des Kitsches,"
in Dichten und Erkennen. (Zurich, 1955). Translated as "Notes on the
Problem of Kitsch," in Kitsch: The World of Bad Taste, ed. Gillo Dorfles
(New York: Universe Books, 1969).
4. Luigi Pareyson, in "I teorici dell' Ersatz." De Homine 5-6 (1963), a
short essay that reiterates the main theoretical issues already discussed in
his Estetica. In his polemic against the calm recognition of the "digestibil-
ity" of the artistic product, Pareyson makes a distinction between the ge-
neric "artisticity" that pervades all human work, and art as the "culmina-
tion and the climax" of this attitude, as "norm and model." education of
taste, proposal of new "ways of forming." intentional forming for form's
sake. According to him, the product of the cultural industry would be
nothing more than simple expressions of "artisticity," and, as such, subject to
both consumption and wear. Of course, among the processes of artisticity,
Pareyson does not include all those works of art which, on the basis of a
particular poetics, or of the general tendency of a historical period, inten-
tionally aim at the attainment of heteronomous ends (whether pedagogi-
cal, political. or utilitarian). In these cases, there is art only insofar as the
artist manages to embody his intentions in his formal project, and insofar
as the work, though aiming at something outside itself, also manifests
itself as a form for its own sake.
5. R. Egenter, Kitsch and Christenleben (Ettal, 195o), as quoted by Giesz.
6. Clement Greenberg, "The Avant-Garde and Kitsch," in Dorfles, ed.,
Kitsch: The World of Bad Taste.
7. See Chapter 8, "Two Hypotheses about the Death of Art."
8. In his "Salon de 1859," Baudelaire expresses great irritation at pho-
tography's ambition to replace art, and exhorts all photographers to con-
fine their activity to the utilitarian recording of images rather than try to
infiltrate the realm of the imagination. But is it art that begs industry not
to invade its turf, or is it industry that is pushing art out into other fields?
On Baudelaire's attitude toward this new situation, see Walter Benjamin.
"On Some Motifs in Baudelaire," in Illuminations (New York: Schocken,
1969).
9. See Gerhart D. Wiebe, "Culture d'elite et communications de
masse," in Communications 3. For the sake of a more rigorous method of
investigation, Wiebe proposes a distinction between the characteristics of
 NOTES TO PAGES 190-196 271

art and those of mass communication, even though they arc often joined in
one product. Except that his notion of the functions of "mass media"
saenedimim.s Tfida. w uicrlyit.,.., Adorno, "I would almost go so far as to say that
the moreTV programs fulfill a regulating social and psychological func-
popular
tion—that is, they tend to preserve a balance in a context that can be much
more turbulent than we think . . . People would not spend so much time
watching these programs if they did not satisfy a need, if they did not
redress certain distortions, if they did not fulfill certain desires."
11. See Dwight MacDonald, Against the American Grain (New York:
Random House, 1952), pp. 40-43, and in general the chapter "Masscult

dorno, "Ober den Fetischcharakter in der Musik und die

Regression des HOrens," in Dissonanzen (Gottingen, 1985).

12. ISbeiedRoman Jakobson, "Linguistics and Poetics," in Selected Writings,

vol. 3 (The Hague: Mouton, 1981).
14. As mentioned, the notions of code and decoding can also be applied to
nonlinguistic communications—for instance, to visual or musical messages
as organizations of perceptual stimuli. But is it possible to decode such
messages at a semantic level? This should not be too difficult in the
instance of figurative or symbolic painting, since their mimetic nature can
entail semantic references as well as iconographic conventions. On the
other hand, there could very well be an interpretive code, maybe not quite as
cogent as the linguistic system, based on a cultural tradition, in which every
color would have a precise referent. As for music, Claude Levi-Strauss
speaks of it as a code because it refers to a precise grammar (whether
tonal or dodecaphonic); sec G. Charbonnier, Conversations with Levi-Strauss,
tr. John and Doreen Weightman (London: Jonathan Cape, 1969), pp. Izo-
1 2 I. Yet he realizes that the notion of code does not apply so well to serial
music, and therefore he elaborates the hypothesis that, in serial music,
grammar operates only as prosody, "since the essential feature of linguistic
rules, the feature which makes it possible to express different meanings by
means of sounds which in themselves are arbitrary, is that these sounds are
part of a system of binary oppositions." In serial music, in contrast, "the
idea of opposites remains, but the positions of the notes are not articulated
as a system. In this sense, the code would seem to be more expressive than
semantic." Levi-Strauss's objection is important, since it can be applied to
abstract painting. But it also applies to tonal smemusaicn,tic dimension.on the
basis of a grammatical code that has no

IS. Jakobson, Selected Writings, vol. 3, p. 558. The message. can_com-

municate precise meanings, but the primary one is the message itself. One
272 NOTES TO PAGE 196

can speak of a "poetic" or "artistic" meaning even in the case of

nonsemantic arts. There are artistic messages with very open and imprecise
semantic references and a very precise syntactic structure (Jackson
Pollock's paintings, for instance). Most of the time, the semantic efficacy
of these particular messages depends on the degree of awareness that we
bring to their system of contextual relationships. In architecture, for
instance, one can speak of the semantic value of a building not only
because each of its elements refers to specific functions but also because
of the symbolic nature that the general object assumes, in the way it
articulates itself structurally and in the way it relates to its urban context;
see Gillo Dorfles, "Valor' comunicativi e simbolici nell'architcttura, net
disegno industriale e nclla pubbliciti." in Simbolo, comunicaziont, consume
(Torino: Einaudi, 1962). This can also happen with the formal
procedures of music, which often can assume such a precise referential
value (to ideological situations, for instance) that they can be said to have
a semantic function. And it certainly happens with painting, where even a
style can assume (thanks to an interpretive process acquired through
tradition ) an almost conventionalized significative value. For instance, an
art director may agree to illustrate the jacket of a Robbe-Griller novel with
a painting by Mondrian, but he or she would never use the same painting
for a book of Beckett plays. In none of these instances, obviously, is the
relationship of signifier to signified as precise as it is in spoken language;
but this relationship is secondary to a poetic message, just as it is called
into question in the structuring of a linguistic message with poetic
pretensions. In a poetic message, the structuring of the signs coordinates
not only the signifiers but also emotions and perceptions, as is the case in
the decorative arts and in music. Thus. when Levi-Strauss accuses
abstract painting of lacking "the essential attribute of the work of art,
which is to offer a kind of reality of a semantic nature," he is either
confining the notion of art to a certain kind of art. or is simply refusing to
recognize that, in a poetic message, the semantic function must be
articulated in a different way.
To avoid this dead end, A. A. Moles has developed a distinction be-
tween the semantic and the aesthetic aspect of the message, in which the
latter is connected to the structuring of its elements. See A. A. Moles,
Information Theory and Esthetic Perception, tr. Joel E. Cohen (Urbana: Uni-
versity of Illinois Press, 1966).
16. Jakobson, Selected Writings, vol. 3, p. 25. This does not mean that
the signifieds (when they are there) do not count. On the contrary, the
poetic message so effectively forces us to question the signifieds to which
it refers that we often have to return to the message in order to find, in its
patterns of signification, the roots of their problematic nature. Even in the
case of preexisting signifieds (say, the Trojan War in the Iliad), the poetic
 NOTES TO PAGES 196-209 273

message casts a new, richer light on them, thereby becoming a means to

further knowledge.
17. The Russian Formalists had already elaborated the postulates of this
position before the Prague structuralists. See Victor Erlich, Russian For-
malism (The Hague: Mouton, 1955).
18. See Chapter 2, "Analysis of Poetic Language."
19. See Dorfles, Kitsch: The World of Bad Taste.
20. See Umberto Eco, " Di foto fatte sui muri," II Verri 4 (1961); and
idem, "Introduction," I colon del ferro (Genoa: Italsider, 1963). On the se-
mantic problematics of the "ready made," see Claude Levi-Strauss in
Charbonnicr, Conversations with Levi-Strauss. According to Levi-Strauss,
the object pulled from its habitual context and inserted into another con-
text causes a "semantic fission"—that is, it disrupts the usual relationship
between signifier and signified. "But this semantic fission also allows for a
fusion, because the mere fact of placing this object in contact with other,
new objects can reveal some of its latent structural properties."
21. For the notion of the work of art as a "system of systems," see Rene
Wellek and Austin Warren, Theory of Literature (Harmondsworth: Pen-
guin, 1973; orig. pub. 1949).
22. For the notion of modo di fonnare ("way of forming"), see Luigi
Pareyson, Estetica: Teoria della formativita, and ed. (Bologna: Zanichelli,
1960). See also note 4, above.
23. A. Manzoni, The Betrothed, tr. Bruce Penman (Harmondsworth:
Penguin, 1972), p. 206.
24. Marcel Proust, Under a Budding Grove, tr. C. K. Scott Montcrief
(New York: Random House, 1982).
25. It could be argued that the physical description of characters specif-
ically aimed at exciting the reader is not just characteristic of pulp novels.
The great narrative tradition of the nineteenth century did it all the time.
On the other hand, there are various ways of doing it. Salgari's description
of Marianna is totally "generic"—it has no depth. Her features could be
those of any other "heroine." Balzac's descriptions of his characters may at
first seem to be similar to those of Salgari, but in fact they are closer to
Proust's (even though they could be easily appreciated by Salgari's read-
ers). Balzac describes Colonel Chabert some thirty pages into the novel,
when we already know something about the psychology of the character
and can thus easily connect each of his physical attributes to some deeper
trait—aside from the fact that there is nothing in the description of his face
that could be defined as "generic" or that could be applied to other faces.
The effect the description produces on the reader is immediately proble-
matized by the rest of the page.
274 NOTES TO PACES 2 10-2 2 8

26. Lampedusa's stylemes already have a history that could easily be

traced back to Guido da Verona's II /lbw del min sogno errante.
27. As instances of Kitsch employing the residue of art, and avant-garde
art employing the residue of Kitsch.
It would be interesting to look at the stylistic procedures of both from the
point of view of Levi-Strauss's notion of bricolage (see La pens& sauvage
[Paris: Plon, 19621). Both avant-garde and Kitsch would then seem to be
involved in sonic kind of reciprocal bricolage, avowed in one case (and aim-
ing at the discovery of new dimensions), tacit in the other (and trying to
pass for an original invention. "the real thing").

to. Series and Structure

I. Pierre Boulez. Relevis d'apprenti (Paris: Seuil, 1966). p. 297.
2. Jean Pouillom "Presentation," Les temps modernes (November 1966),
issue titled Problemes du structuralisme.
3. "Ouverture," The Raw and the Cooked (New York: Harper and Row,
1969), pp. 18-27.
4. Incontri musicali 3 (1959).
5. Pierre Schaeffer. Traiti des ohjets musicaux (Paris: Seuil, 1966), pp.
300-303.
6. Levi-Strauss, The Raw and the Cooked, p. 25.
7. Ibid.. p. 27.
8. In which case we should probably abandon the Saussurean hypothesis
of a code qua constituted system, inventory, taxonomy, to approximate a
notion of "competence" as a finite mechanism capable of an infinite
activity. In relation to this deeper structure, any system, such as the tonal
one or the serial one, would be a "superficial" structure-in Chomsky's
sense of the word. As concerns the possibility of a "serial" discourse,
Chomsky further distinguishes between a creativity that's determined by
rules ("competence") and a creativity that changes the rules
("performance"). Of course, the mere possibility of serial thought would
automatically call into question the universals of language to which
Chomsky refers; on the other hand, as I have already noted, a generative
matrix could preside over both the formation and the destructuration of
rules. Chomsky's work has opened a door to the study of an open
combinatorial grammar, but at this particular stage of research it would
be premature to translate the propositions of transformational grammar
into the broader terms required by a semiological discourse, and
particularly so, considering that Chomsky himself has referred to his
model-often redefined-as "still rudimentary." See E. H. Lenneberg,
"The Formal Nature of Language," in Biological Foundations of Language
(Melbourne, Fla.: Krieger, 1967), p. 430. I have
 NOTES TO PAGES 23 0-23 5 275

also found particularly useful Nicolas Ruwet's suggestions in "Introduc-

tion a la grammaire generative," Langages 4 (1966). See also Gualtiero Cal-
boli, "Rilevamento tassonomico e 'coerenza' grammaticale," Rendiconti
(1967): 15-16.
10. Henri Pousseur, "La nuova sensibility musicale," Incontri musicali 2
(1958).
to. Jupiter, Mars, Quirinus (Torino: Einaudi, 1955).
I. Desmond Moms, The Naked Ape (New York: McGraw-I-fill, 1967).
12. Lucien Sebag, Marxisme et structuralisme (Paris: Payot, 1964).
13. Ibid., p. 121.
14. Ibid., p. 123.
15. Ibid., p. 125.
t6. Michel Foucault, The Order of Things (New York: Random House,
1970). After showing how the distinction between "physiocrats" and
"utilitarians," in the eighteenth century, can be expressed in the transfor-
mation of the same structural scheme, Foucault notes: "Perhaps it would
have been simpler to say that the Physiocrats represented the landowners
and the 'utilitarians' the merchants and entrepreneurs . . . But though
membership of a social group can always explain why such and such a
person chose one system of thought rather than another, the condition
enabling that system to be thought never resides in the existence of the
group" (p. zoo).
17. Sebag, Marxisme et structuralisme, p. 127.
18. Ibid., p. 128.
19. Ibid., p. 144.
20. Ibid.. p. 147.
21. Ibid., p. 148.
22. Les temps modernes (March 1965).
23. Ibid., p. 1622.
Index

Adamov, A., 115 theory, xi-xii, 63-65; and code viola-

Addinsell, Richard: Warsaw Concerto, 214 tion, xxiv-xxv, 35-39, 63-65, 67, 195-
A d o m o , Th e o d o r , 1 9 5 , 2 4 2 199, 207-208, 255019; and social corn-
Advertising, 189 mttment, xxiv, II; perceptual, 16-17; of
Aesthetic experience, 24-25. 27, 80. 189. signs, 35-39, 85, 86, 98, 255019; and
See also Aesthetic pleasure aesthetic value, 41-42, 208; in music,
Aesthetic pleasure, 37-38, 75-76, too; 96. See also Indeterminacy; Openness;
and openness, 39. 42. 80-8/, too, 171, Open work
205 Amicis, Edmondo de: Cum, xxviii,
The Aesthetics of Thomas Aquinas, xxi
Aesthetic stimulus, 35-39. Ste also Aes- An2th03-ro2p0o5logy, 144-145, 146, 147-148
thetic pleasure Antonioni, Michelangelo: La Notte, 116;
Aesthetic theory: idiolect of. xxv; tradi- L'Avventura, /16-118, 121; Eclipse, 148-149.
tional. 2-4; medieval, 5-7; defined, 22, 152
toy; incompleteness of, 39; and infor- Apocalittici e integrati, xvi, xviii, xix, xxi,
mation theory, 44. See also Art; Art. xxiv
contemporary; Avant-garde art; Open Apollinaire, Guillaume, 65, 236
work; Poetics Aristotle, 14, 88, 120, 184; Poetics, xxxii; on
Aesthetic validity, 3, 170 poetry, 111-112, 114, 118
Aesthetic value, 8o, 87, 111-112, 176- Art: cognitive function of, ix, xiv-xv, xxiv;
178, 257n /9; and ambiguity, 41-42 as reflection of culture, ix, xivxv, 6-7,
.4gudezas, 7 13-19, 22-23, 80, 87-93, 140-14-2, 153,
Alienation: inescapability of Xiv, 126, 155-157, 167-168, 173, 174; matter of,
127-129, 136-137, 26404; defined, 123- ix, tot, 160-161; political function of, xv,
124; and objectification, 124-127, 135. xxvi-
136; economic. 125-126, 127-129; and xxvii, 83, 137, 140-14.2, 172, 174; con-
salvation, 129-131, 133-135, 136; sumption of, xxiv, 194-195; evolution of,
pessimistic attitude toward, 131-133; 79-80; death of, 170-174; autonomy of,
positive attitude toward, 133-t34; in 174-175. See also Art, contemporary;
industrial society, 136, 144, 145-149, 243, Art, production of; Art, work of; Avant-
265n5; formal, 137-142; aesthetic garde art; Form, aesthetic; Intention,
expression of, 145-149, 151-158, 243 aesthetic; Open work; Poetry
Allegory, 5-6 Art, contemporary: poetics of, vii, ixxiii,
Ambiguity: in open work, x-xii, xxiv, 9- 3, 4, 7-15, 17-21, 22-23, 44, 61, 64-65,
10, II, 17, 18-20, 41-43, 44, 68-69, 8o, 83, 86, 114-121, 142-143, 170-
85, 95-100, 195; and information
2-8 INDEX

Art. contemporary (continued) Beckett. Samuel, 115. 236. 242

174; as reflection of culture, ix, xiv-xv, Beethoven, Ludwig van, 79, 189
14-19.2_-23, 80. 87-93. 140. 142. Sense, Max, 69
1
53, 155-157, 167-168. 173. 174; am- Berio. Luciano. ix. x, 1. 4, 19. 245
biguity in, x-xii, xxiv, 9-10. II, 17. Bohr, Niels, 15-16
18-2o, 41-43. 44. 68-69, 80, 85. 95-too. Boldini. Giovanni. 202-203
195; political function of. xv, Boltzmann, Ludwig, 48 Book-of-
83, 137. 140-141, 172. 174; the-Month Club, 192
aesthetic value of, 174-179. See also Sandro. 205
Avant-garde art; Open work Boulez, Pierre, 2, 217-218. 223, 245
Art. production of: open work, xxiv, 109- Bradbury. Ray: Ina Season of Calm
110, 112-113, 169-170. 218; as fteathrr. 111-213
formative process, 151, 161-163, 164, Brahms. Johannes, 79. 142-143
178, 201. 269n6; dialectics of, 159, Brecht. Benoit. 7, II. 10. 135, 192-193
160-162; in Kitsch, 186 Breton. André, 236
Art, traditional, nt. 3-4. 13. 94, 104; lack Broch, Hermann, 183, 192
of ambiguity in, x-xii. 2-4. See also Music Bruegel. Pieter, 198
Art, work of: limits of, 8, 19-20. 64, 98- Bruno. Giordano. 41
100; and OpenneSS, 20-23. 64-65, I00- &yen. Camille, 84, 92-93
104; as expression of poetics, 27. 151. Buck, Pearl: The Good Earth, 190, 191
169-171, 174-175. 176-178. 201; as Burke, Edmund, 8
message, 58-65, 68. 102-103, 195-200; Byron, George Gordon. Lord, 173
as perceptible form, 151, 176-177, 201;
as model, 162-163; permanence of, Calder, Alexander, ix. 12, 85
165-166; fetishization of; 195, 198, Calligraphic painting, 222
200; imitation of. 201-205 Calvin, Italo, 150- t 31
Audiberti, Jacques, 92-93 Canova, Antonio, z 80
Avant-garde art, bt. xiii. 88, 150. 2172 Capitalism, 125, 206, 210-211, 237. See
ambiguity in. 63-65. 140-142, 265n9; also Industrial society; Marxism
political function of, 140-142. 150. Carp0CrateS, 155, 243
174. 265159; development of, 186-187; Cendrars, Blaise, 135-136
and Kitsch, 186-188, 190. 192, 193, Chance, 102, 103, 116-117. See also Dis-
203, 215-216; and structuralism, 219; order. Entropy
Italian. 236-2.49; and capitalism, 237: Chomsky, Noam, 228, 274158
and Marxism, 237-238, 241-243; fea- Chopin. Frederic. 214
tures of, 240, 247; French, 245 Cinema: narrative plot in, 115-116,
2671513; openness in, 116-118, 120,
Bath, J. S., 2, 95 142; alienation in, 148-149
Bad taste: as imposition of effect, 181, 182- Classical art. See Art, traditional
185. 194-195. 203. See also Kitsch Clausius, Rudolf, 47
Balestrini, Nanni, 240, 244, 249, 268152 Code: structural vs. historical,
Balzac. Honore de, 120, 156 220-221, 227-229. 230-232, 245-246,
Ba r o q u e p e r i o d , 7 . 1 3 - 1 4 , 8 1 , 8 5 274158; violation of, xxiv-xxv. 35-39, 58-
Barthes, Roland, 245 Baseball, 62, 63-64, 67, 76. 79-80, 83. 95, 195-199;
1 1 7 - 1 1 8 , 1 1 9 Bauhaus style, 193 and message, 50-52, 56-58, 63-65, 66-
Beardsley, Aubrey, 188 68, 195-200, 219-220. 245. 253n/3,
Beatniks, 129-130 258'127; defined, 56; and ease of
communication. 56-58, 64-65; primary
(Ur-), 220-221, 227-228, 245.
 INDEX 279

See also Information; Language; Meaning;

Message; Music; Structuralism; Tonal knowledge in, 27-28, 35-39. Art as Ex-
perience, 27
system Dialectics. See Logic; Marxism
Coleridge. Samuel Taylor, 26 Combination, Diario minima, xxviii
axis of, 220, 245 Communication: mass.
Discontinuity, 13, 18, 9o, 141-142. See
vii, xxiv, xxvi- also Disorder
xxvii, 187, 270n9; aesthetic, xxvi, 3239,
Disorder (entropy), xxi, 46-49, 157; and
41-42, 58-62, 66-68, 93-100, 102; information, xi-xfi, 49. 50-58, 63-67,
referential, 29-30, 35-36; emotive, 30- 78, 80-81, 93-100, 256112; in contem-
32, 35-36; as coded information, 5'52, porary art, xv-xvi, xviii, 80-81, 8793;
56-62, 63-65, 219-220, 224-225; and organization of, 63, 65; and rationality.
order, 63-65. 98-100; and avant-garde 141-142
art. 63-65, 140-142; psychological
Dubuffct, Jean, 90-91, 99, 101
aspects of, 70-74; television and, 106;
Duchamp, Marcel, 89
artist's rejection of systems of, 143-144;
Dumetil, Georges, 230, 232-233
and form, 164-165; status of structures of,
226-230. See also Code; Information; Egenter, R., 185, 192
Language; Message
Einstein, Albert, to, 18-19
Communication theory, 66-69, 70, Eliot, T. S., 67, 243
258n27; structuralism in, 219-220, Eluard, Paul, 60-6,, 94-95
226-229 Engels, Frederick, 156
Communism. See Marxism Enlightenment, the, 7-8
Constructivism, 89 Entropy 46-49, 50-58. See also Disorder
Contemporary art. See Art, Contempo- Evrard the German, 243
rary Existentialism, 126
Convention: contravention of, xi-xii, xxiv- Experience: acquired, 71-72; unification
xxv, 137-142; and meaning, 93100; in of, it0-111, 112-113; and mimesis,
mosaic, 97-98; and alienation, 137-142. Itt
See also Code Experimentalism, 246
Copernicus, 14, 89
Criticism, aesthetic, xiii, 168-169, 178- Fascism, 237
1
79, 247 Fautrier, Pietro, 91, 102
Croce, Benedetto, xiii, 158; intuition/ Fauvism, 89
expression in, viii-ix, 25, 160; totality in, Fetishized commodity, 195, 197, 200
25-26, 28 Finkelstein, Sidney, 142-143
Cubism, 85, 89, 169, 205 Flaubert, Gustave, 161
Culture. See Avant-garde art; History; Fleming, Ian, xvii
Mass culture; Midcult Form, aesthetic: organic, xii, xxv, 42,
Culture industry, 185, 186, 187 159; and openness, xii, 36-39, 60, 64, 85,
Curi, NUM, 242 101-104; and style, xxv, 160, 164165,
200-201; as reflection of culture, 13-20, 22-
Dante Alighieri, 5, 6, 94, 237; Divine 23, 88, 15/-157; and memory, 37-39, 163;
Comedy, 20, 40, 41, 169, t76 acquired, 72, 76, 7980; artist's protest
Darwin, Charles, 26 against, 95, 101-104, 137-143; traditional,
Debussy, Claude, 139 toe, 103, 104; montage, 107, 114; rhyme,
De Sanctis, Francesco, 172-173 137-139; forming of, 151, 158-159,
Detective story, 146-148. See also Novel 16t-t63, 164, 177-178, 201, 269n6; and
Dewey, John, 25-28, 71; experience in, interpretation, 163-164, 166; artwork as
25-27, 110, 133-134; transactional
2S0 INDEX

Form. aesthetic (continued) HOlderlin, Friedrich, 172

perceptible. 176-1 78, 201; VS. content, Humanism. 153-154
178; consumption of, 197-200. See also Husserl, Edmund, 16, 71
Narrative; Plot; Tonal system
Form, perceptual. 72, 73. 81-82 Imola, Benvenuto da, 243
Formaggio. Dino: L'idea di arristicitil. Impressionism, 85. 186. 202
172-173 Improvisation. 112-113. 162
Formalism, Russian. 71, 257n17. See also Indeterminacy, 9. 15. 44. 117. 149, 156,
Structuralism 251n9; in open work, 17-19, 22-23, 65-
Formativity. xii, 65, 158-161. 165, 178, 66, 87. 88-93. 98-99
269n6. See also Form Industrial society. 136, 144, 145-149,
Freud. Sigmund, 246 26.5n5
Functionalism, 234 Informal MI. 84. 86-93. 101-104
Futurism. 85, 237. 244 Information: and disorder. xi-xii, 49.
5058. 63-65. 66-67. 78. 8o-81. 93-100,
Gabo. Naum, 85, 86 256n2; vs. meaning, xi-xii, 52-55. 57.
Galileo, 229 93-100; aesthetic, xi-xii, 53-55, 58-63,
Garroni, Emilio, 69 66, 68, 77-78, 103-104; an additive
Gelber. Jack: The Connection, 115 quality, 45. 52; calculation of, 45-46,
Geometry. 89. t02. 120 50-51. 52-53. 67. 70; coding of, 5657,
Gershwin, George. 214-215 58, 67-68; in music, 62-65, 95-97 and
Gestalt theory, 71, 72-73, 75-78. 81 perception. 81-83. See also Code;
Gesture, aesthetic, 102, 103 Language; Meaning; Message
Giorgionc: Tempesta, 198 Information theory, xi-xii, 45-58. 93-
Giuliani. Alfredo. 241 too; calculation of information in, 4546.
Gnosticism, 155. 243 50-51. 52-53, 67. 70; entropy in, 49.
Godard, Jean-Luc, 244, 267/113 512-58; and poetry. 66. 68; and
Goethe. Johann Wolfgang Von. 173, 183 communication. 66-68, 7o; and semi-
Greenberg, Clement. 186 otic theory, 69; and music, 77-78; and
Gruppe 47. 240-241 perception. 81-83
Gruppo 63: critique of bourgeois society, Intention, aesthetic: and interpretation,
xiii, 239, 246-248; and student unrest, xxv. 8, 19, 198-zoo; in traditional
xt, 247-249; critique of culture. 238242. art, 3-4: self-reflexive, 35; and com-
246-247-, analysis of language, munication, 66, 98-100, 102-104: cul-
239-243, 246. 248-249; publication of tural determination of, 167-168; and
Quindin, 247-249 Kitsch. 185, 205; attributed, 199-200
Interpretation: plurality of, viii, xiii, 3. 9-
Hawthorne, Nathaniel: The Scarlet Letter, to, 11, 18-20, 24, 165-166. 195- 197,
24 207-208; and aesthetic intention,
Haydn. Franz Joseph, 79 xxv, 8, 19, 198-200; VS. perform-
Hegel, G. W. F., 26, 142, 235; alienation ance, 1. 4-5, 15, 21, 25In1; subjectivity
in, 124, 126, 127; object in, 124-125: of, 5. 7. 9. 11-12; in traditional
beautiful soul in, 130-131, 133 Heidegger, aesthetics, 5-7, 104; cultural determi-
Martin, 235 nation of, 78-79; in television, 107- 110,
Heisenberg, Werner, 15-16 112-113, 117-122; of form, 163164, 166
Hemingway, Ernest: The Old Man and the Intuition, viii-ix, 25, t60
Sea, 190-191 Invention, Ito, 139, 16o-161, 265n9
Hilbert, David, 89 lonesco, Eugene, II5
History, 112; cultural, 168-169. 179
 INDEX 281

Jakobson, Roman, xviii, 69, 195 Leonardo da Vinci: Mona Lisa, 197
Jalcubinsky, Lev, 254n17 Leopardi, Conte Giacomo, 173 Levi-
Jazz, 109-1 to Strauss, Claude, xviii, xxi, 69, 235;
Jesus Christ, 243 critique of serialism, 217, 219, 221226,
Jone, Hildegard, 62 228-229; Ur-code in, 219-220,
Jones, Ernest, 67 225; Entretiens, 217, 222; The Raw and
Joyce, James, ix, XV, 10-11, 14, 148, 247; the Cooked, 217, 219, 221-226, 245
Finnegans Wake, x, xii, xv-xvi, 10-i1, Liberate, 78, 137
40, 41, 156, 169, 171, 175-176; Ulysses, Lillie, R. S., 72
xv-xvi, to, 31, 148 Lipchitz, Jacques, 200
Jung. Carl G.. 243 Lippold, Friedrich, 85
Literature. See Detective story; Novel;
Kafka, Franz, x, 9 Poetry
Kandinsky. 205 Live broadcast. See Television
Kelly, Grace. 108-109 Logic: many-valued, 15; bivalent, 15, 87;
Kepler, Johannes, 89 dialectic, 2.0
Killy, Walther, 182-184 Lorentz, Hendrik Antoon, 120
Kinetic theory of gases, 55-56 MacDonald, Dwight, 189-193
Kitsch: aesthetic pretensions of, xvii, Mandiargues, Andre Pieyre dc, lot
184-185, 187-188, 190-192, 202-205, 211- Magnasco, 85
213, 214; as production of effect, 181, Malaparte, Curzio: La pelle, 214
182-185, 194-195, 203; vs. avant-garde Mallarme, Stephane, 8, 14, 169; Livre,
ZIT, 036-188. 190, 192, 193, 203, 215-216;
Midcult as, 188-194; as easy Manzix-xon 12-13, 15
consumption, 197, 211-213; as imitation Alessandro, 198, 203-204; The
aesthetic pleasure, 203, 205-206, 211- Betrothed, 198
213, 214; etymology of, 269n1 Maoism, 236
Maraviglia, 7
1.2C2/1, Jacques, 69, 232, 235, 246 Marcusc, Herbert, 241, 242
Lampedusa, Giuseppi Tomasi di: The Marinetti, Filippo, 236
Leopard, 209-211, 241 Markoff chains, 77-78
Language: poetic use of, 32-39, 41- Marx, Karl, 156, 232, 243; object in, 124-
43. 58-62, 144-146, 154-156, 195-197. 125; alienation in, 124-123, 126, 127, 136;
206; referential function of, xxiii, 2930, production in, 125-126, m8, 129
31, 32, 35-36, 195, 2531513; of pun, 10, Marxism, xviii; and structuralism, xxiii,
175-176; emotive function of, 3032, 37, 232-235; dialectical logic in, 20
2531113, 254n17; sign ambiguity Mass communication, vi, xxiv, xxvi-
xxvii, 187, 27009
36-37, 41-43; as branch system, so;
musical, 50, 62-65, 75-80, 224-225, Mass consumption, 20o, 206
271n14; redundancy in, 50-52, 58, 93. Mass culture, vii, xvi, xvii-xviii, 185-
256n2; televisual, 121-122; as reflection of 21 0 0 9 , 2 4 , 2 o

culture, 143-144, 241-243, 248-249; 89812194, 193, 2smediation, 189, 206,

alienation of, 154-155, 243; in Gruppo 63,
239-240, 241-243. 246, 248-249. See also Mass media, xvi-xviii, 187, 214
Code; Communication; Information; Mathieu, Georges, 88-90
Meaning; Message Mayakovsky, Vladimir, 236
Laughter, xvii, xviii Meaning: vs. information, xi-xii, 52-55,
Lawrence, D. H.: Women in Love, 180 57, 93-100; iconic, xii-xiii, xxiv, 36,
Lector in fabula, xxvi
282 INDEX

Meaning (continued) 97; conventionality of. 76-77. 78: jazz,

263n17; plurality of, 8. 25. 35-39. 40- to9-1 10. See also Tonal system
43. 60, 95-100: poetic, 25, 36, 59-60, Musil. Robert, 242
263n17, 271015; univocal. 40, 42, 66,
86, 87. 93. 94, 114. 150, 152; in open Name of the Rose, The, vii, xvi, xix, XXIXXXXII
work. 41-43. 87. 95-100; in message. Narrative, 108, 110, 113-Ill, 143. 146-
42-43. 50-51, 52-53. 71, 93, 271015; in 148, 152-153, 2670010,12.13. See also
Gestalt theory. 74: of music. 75-76. 77- Plot
78, 95-97; allegorical, 177. See 4130 Nature, 132, 133-134
Ambiguity; Openness; Open work Neopluticism, 89
Memory, 28. 37-38. 49 New Criticism, xii, 166
Merleau-Ponty, Maurice, 07. 153-154 New Music. 245
Message: poetic. 40-43. 53-55. 58-62. New York Review of Books, 247
66, 68. 295-200, 205-206. 255019, Noise, 65. 78, 96-97, 98
272nn15,05; meaning in. 42-43. 50- Novalis, 8, 142
51, 52-53, 71, 271n15; information in, Novel: plot in, 115, 118-219. 143: aliena-
45-46, 50-51. 52-53. 63-65; and code, tion in, 144, 146. 247-148; reflection of
50-52, 56-58, 63-65, 66-68, 195-200, culture in. 156-t 57; popular, 186
219-220, 245, 253n13, 258n27; inter- Novelty. 24, 94, 161
pretation of, 295-20o; consumption of,
197-200. See 4150 Code; Communication;
Object: in Hegel, 124-125; in Marx, 12{-
Information; Language; Meaning
125; and alienation, 124-125, 128-134
Metaphor. 10. 36
Ogden, C. K.: The .Sleaning of Meaning,
Meyer. Leonard: F-11106071 and Meaning in Xii
Music, 74-75 Oldenburg, Claus, 169
Michelet, Jules, 41 Ombredane, Andre, 81-82
Midcult (Midchlture): as Kitsch, 188- Openness. ix-xii; intentional. xii. 3-
194; and popularization, 193-194; aS 6, 9-13. 18-20, 39-43, 80-81, 115106,
commodity, 205, 206, zo9-211. 213 205-208; and aesthetic form. xii, 36-
Mimesis. III 39,60, 64, loo-lo4; in Baroque period,
Modern art. see Art. contemporary 7-, in Symbolism, 8. 14; in science. 17-
Moles. Abraham, 63-65, 78 18. 22; and aesthetic pleasure. 39, 4.2,
Monet, Claude, 85 7t, 80-81, 104, 171, 205; of second
Montale. Eugenio. 138 degree, 42-43, 74, 80; of first degree. 74:
Moore. Henry, 199 and chance, 116-117. See also
Moreau, Gustave, 188 Ambiguity; Indeterminacy; Open work
Morgenstern. Oskar: Game Theory, 89 Open work: poetics of. vii, ix-xiii, 3. 4.
Mortis, C. W., xii-xiii, 36, 253013,
7-15, 17-21, 22-23, 44, 61, 64-65, 83,
2541118
86, 114-12o, 121, 142-143, 170-174: as
Moths, Desmond, 230-231
reflection of modern culture, ix, xivXV,
Mosaic. 97-98
13-19, 22-23, 80, 87-93, 153, 155257,
Mozart, Wolfgang Amadeus: Eine kleine 167-168; ambiguity in, x-xii, xxiv, 9-10,
Naclumusik, 62
II, t7, 18-20, 41-43, 44, 68-69, 80, 85.
Music: serial, x, 1-4, 14-15, 18, 62-63, 95-too, 195; defined, 3: boundaries of,
120, 222-224, 271n14; tonal (classical), 2- 8, 19-20, 64, 98-100;
3, 5o, 62-63, 76-79, 95-97, 120, 139- works in movement, 12-20, 22-23; in-
141, 226-228, 271n14; atonal, 14- determinacy in, 17-19, 22-23, 65-66,
15, 42, 95-97, 140-142; twelve-tone, 62,

139: meaning in, 75-76, 77-78, 95-

 INDEX 283

87-93. 98-99; communicability of, 64- 151, 169-170, 171, 174-175, 176, 177,
65. 68-69. 86, 102-104; informal art, 178, 201; of informal art, 84, 86-93, 102-
86-93, 101-104; and serialism, 218; 104; of television, 0)5, 107-11o, 112-113,
in Gruppo 63, 244-245. See also Art, 117-120, 121-122; phenomenological,
contemporary; Avant-garde art; 151; and aesthetic criticism, 167-169;
development of, 179; of Gruppo 63, 240
Optsanpnerresas, xviii, xix, xxi, Poetry: use of language in, xii, 32-35,
OrxdIeiri7xxxxiixv-xxxi, 6-7, 50-58. 74-81, 36, 41-43, 58-62, 144-146, 154-156,
139-141. 157. See also Disorder; En- 195-197; openness in, 40-43, 142; in-
tropy; Information formation in, 53-55, 58-62; intentional
Original locus. 234-235 disorder in, 53-55, 58-62, 196-zoo; of
Painting, 101, 102-103, 142. See also Art; alienation, 144, 145-146; of poetry,
Art, Contemporary; Avant-garde art 169, 172; as reflection of culture, 173,
Pareyson, Luigi, IX, xxv-XXVI, 21-22, 174
2.69n6, 270/14; forrnativity in, xii, xiii, Poggioli, Renato: Teoria dell'arte d'avan-
158-i61. 165, 26906; organic form in, guardia, 240
xxv; style in, xxv. 164-165; artistic Pollock, Jackson, 1o3
matter in, 160-161; formative process Polyvalence, 68-69, 218, 220, 246. See
in, 051-163; theory of interpretation, also Ambiguity; Disorder
163-164, 165-166 Pop Art, 215
Parody, 26509 Porta, Antonio, 244
Pascal, Blaise, 89 Pouillon, Jean, 218-219
Paul, Saint, 5 Pound, Ezra, 242, 243
Peirce, C. S., xxii, xxxi Pousseur, Henri, x, 4, 14, 8o, 222, 230;
Perception, 71-74, 76, 79, 97-98, 150, Srambi, 1-2, 10-11, 12; Mobiles, 19
259035; probabilistic, 16-17, 72-74. 81- Power, 17, 238
8z; and information, 81-83 Performance, Proust, Marcel, IO, 207-208, 242
3, 4-5, 15, 21, 251111 Perspective, 5, 85 Psychology. See Transactional psychol-
PPehtizrscohp,h5y4 -15754,-5187,56o, 61
ogy
Ptolemy, 229
Phenomenology, 16, 151
Puns, 10, 175-176
Physics, 14, 15-16, 18; complementarity

Puget, Jean. 69 Quinditi, 247-249

Quint, Edgar, 41
2579.Se
72-7 3e also Science p Racine, Jean Baptiste, 4o; Phaedra, 33-35
Picasso, Pablo, 211-213, 242 Raffo, Piero, 172
Playboy, Sophist, , 5 Rainier, Prince of Monaco, 108-109
,t247 Read, Herbert, 99
Reader, viii, xxiv, xxvi, 91-93, 103. See
Plot, narrative, 108, 110, 113-121
also Interpretation; Response
Plusmir:e0antny,:v: viii, 8. See also Ambiguity;
Readers Digest, 237
Reading. See Interpretation; Reader; Re-
Poe, Edgar Allan, 201; Theory of Compo-
sponse
Poetics: of open work, viii, 3, 4, 7-15, Reception. See Interpretation; Response
17-21, 22-23, 24, 61, 64-65, 83, 86, Redundancy, 50-52, 58, 70, 78, 82, 93,
114-120, 121, 142-143, 170-174; defined, 98, 182, 25602; defined, 51 Reichenbach,
22; expressed in artwork, 27, Hans, 48-49, 152
2 84 INDEX

Relativity, 1S-19 xxvii-xxviii; and detection, xxx-xxxi;

Renoir. Auguste, 203 and information theory, 69
Response. viii, 32-35, 93, 98-99, 208; to Semiotics and the Philosophy of Language,
traditional art, 3-4; to open work. 4-6. xix
9. 12-t3. 22-23, 10:1-104; and inter- Senalism (serial thought): Levi-Strauses
pretation. 195-200 critique, 217, 219. 221-126, 228-229;
Status of structure in. 218, 226-230, 231-
Rhyme, 137-139
Richards, I. A.: The Meaning of Meaning, 232, 234, 274118; vs. structuralism, 219-
xii 226, 228-232, 234-235. 245-246; as
Rieman, G. F. B.. 120 idealism, 226; as dialectical materialism.
Rilke, Rainer Maria. 182 229-230. See also Music
Robbe-Grillet, Main. 115, 120-ill, 151- Seurat, Georges. 203
15: Shakespeare. William: Hamlet, 67. 114-
The Role of the Reader, xviii Its
Shannon, Claude, 57
Romanticism. 8-9, 26, 162, 169, 177.
Shklovsky. Victor, 2541117, 2571117
186, 198
Sign: iconic. xii-xiii, xxiv-xxv, 36,
Ruwet, Nicolas, 222
254'118; and reference, XXii, XX111,
29-
Sade. Marquis de. 246 30. 31, 32, 35, 195. 2531113; signifier/
Salgari, Emilio: The Tigers of Monpratem, signified distinction of, 32. 34. 36-37. 199;
208-209, 210 ambiguity in. 35-39. 85. See also
Salvation, 129-131, 133-135, 136 Information; Information theory; Mes-
Sanguineti, Edoardo. 237. 242-244, 245; sage; Structuralism
Poesia informale. 134-155 Sophocles: Oedipus Rex, 114
Saporta, Max: Composition No. 1, 170- Spinoza. Baruch, 18-19
171 Spitzer. Leo, xxv
Sartre, Jean-Paul, 16, it; Spontaneity, 113
Saussure, Ferdinand de, xxii, 246 Stein. Gertrude, 247
Schaeffer, Pierre: Train des objets 'nun- Stevenson, Charles. 2541117. 255n19
(aux, 225 Stockhausen. Karlheinz: ix, x, 1, 4, 220;
Scherer, Jacques, 12 KlavierstüCk Xi, I, 19
Scholasticism, xxix-xxx Stravinsky, Igor, 139, 161, 201, 243
Schonberg, Arnold, 139, 265; Warsaw Structural homology, xxiv. [8
Survivor, 143 Structuralism: and semiotics, viii, xviii-
Schuller, Friedrich, 172, 173 xix, xxi, xxiii; French, xxi, 217-235,
Science: reticaed in art, xiv-xv, 13-19, 22 - 245; ontological vs. methodological, xxi,
2
3,87-93, 141-142. 1 55-157, 1 73- 227-228; signs in, xxiii; critiqued. xxvi.
175; disorder in, xv. 46-49. See also 226, 229, 232, 233; SfruCturel vs.
Physics structural in, 218-219; and avant-garde
Sculpture, 85 art, 219, 245; and communication
Sibag, Lucien: Marxisme a struauralisme, theory, 219-220, 226-229; vs. serial-ism,
232-235 2,9-226, 228-232, 234-235, 245-
Selection, axis of, 220, 245 246; ethnological, 226; as materialism,
Semantics, 67-68. See also Meaning 226; as mechanism, 229-230; and
Semiotics, vii, xi, xv, xviii, xxxi; and Marxism, 232-235; Russian, 2541117.
structuralism, viii, 300, xxiii; See also Levi-Strauss, Claude
methodological structures of, xxi, Structure. See Code; Form; Structuralism
xxiii; abduction in, xxii-xxiii; encyclo- La struttura assente, xviii, xix, xxi, xxvi
pedia in, xxii-xxiii, xxx; as social criti- Style, 51, 77-78, 200-201, 269116; and
cism, xxvi-xxvii; shortcomings of, form, xxv, 160, 164-165, 200-20I
 INDEX 285

Stylenies, 200-20 I , 210 Univocity, 40, 42, 66, 86, 87, 93, 94,
Sue, Eugene, 156 /14, 152. See also Ambiguity; Meaning
Surrealism, 59
Symbolism. x, 8, 9 - t o , 14, 26, Valery, Paul, 9, 161, 162
2601143 Van Gogh, Vincent: Sunflowers, 205
Verdi, Giuseppe: Aida, 2
Tachisme, 99-too Verlaine, Paul: Art poitique, 8
Tchaikovsky, Peter, 142-143 Vico, Giovanni, 41
Television. xvii, 187; interpretive choice in, Visio, 177
105, I07-110, 112-113, 117-120, 121- Vitality, 99-too, 101, 103
122; montage in, 107. 114; live, to6-110, Vitruvius, 5
112-113, 116, 121; improvisation in. Vittorino, Elio, xiii, xvii, 206
109, 112-113; as open work, 114-120, Von Neumann, John: Game Theory, 89
121-122 VS, xx
Tel Quel, 236
Theater, 142 Weaver, Warren, 57, 58, 63, 65
.4 Theory of Semiotics, xix-xx, xxiv, xxv- Webem, Anton, x, 12, 62-63, 84, 95-96,
xxvi 228
Thomas Aquinas, Saint. vii, xvi, 5 Wellek, Rene, 225n18
Time. 106, 152 Wertheimer, Max, 74-75
Tindall, W. Y., 9-10 Whitehead, A. N., to
Tintoretto, Jacopo, 85 Wiener, Norbert, 49-50. 52-53
Tomashcvsky, Boris, 254n17 Wilder, Thornton: Our Town, 192-193
Tonal system, 50, izo; abandonment of, Wilson, Edmund, iv
62-63, 95-96; conventionality of, 76- Wit, 7
78, 139-141, 227-228. See also Music Wittgenstein, Ludwig, xxxi
Totality, 25-26, 27, 28, 39 Wols, 84
Tragedy. 114-115 Works in movement, ix-x, 12-20, 22-23,
Transactional psychology, 36, 71-74. 76 84-86; and science, 13-19, 22-23
Transactional rapport. 71-74
Travels in Hyperreality, xxix Yevtushenko, Yevgeny, 129

Understanding, 131 Zolla, Elemire, 131-133, 135-136, 149;

Ungaretti, Giuseppi, 59, 60 Cecilia, 131-133