CONTENTS

CHAPTERS

1. Chapter-1

A. Introduction

2. Chapter-2

A. Organization business profile

3. Chapter- 3

A. Functional areas

4. Chapter -4

A. Organization structure

5. Chapter- 5

A. Products and services of reliancejio

6. Chapter-6

A. Awards/achievements & recognitions

7. Chapter 7

A. Swot analysis of reliance jio infocomm

8. Chapter -8

A. Marketing strategies

9. Chapter -9

A. Competition analysis

10.Chapter- 10

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 A. Scope and objectives of the study

11.Chapter 11

a. Research design/methodology

12.Chapter -12

a. Data analysis and interpretation

13.Chapter -13

a. Findings,

b. Recommendations

c. Limitations

d. Conclusion

14.BIBLIOGRAPHY

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 CHAPTER-1

INTRODUCTION

3
INTRODUCTION

Industry Overview- Telecom Industry

India is currently the world’s second-largest telecommunications market and has registered

strong growth in the past decade and half. The Indian mobile economy is growing rapidly and

will contribute substantially to India’s gross domestic product (GDP), according to report

prepared by Global System for Mobile Association (GSMA) in collaboration with the Boston

Consulting Group (BCG).

The liberal and reformist policies of the Government of India have been instrumental along

with strong consumer demand in the rapid growth in the Indian telecom sector.

The government has enabled easy market access to telecom equipment and a fair and

proactive regulatory framework that has ensured availability of telecom services to consumer

4
at affordable prices. The deregulation of foreign direct investment (FDI) norms has made the

sector one of the fastest growing and a top five employment opportunity generator in the

country.

Industry Analysis:

Indian Telecom Industry has revolutionized over past decades. Since 1850 electric telegraph

started for the first time in India between Calcutta (Kolkata) and Diamond Harbor (Southern

Suburbs of Kolkata). Then from 1920 telecom sector was drastically changed from cable

wired telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dialing (system

allowed users to dial calls with operator assistance). After a decade this scenario changed to

digital microwave, optical fiber, satellite earth station, and all major cities and town were

linked to telephone. Earlier in 1975 DoT (Department of Telecom) was responsible for

telephone services in India. In 1990s telecom was opened for private sector as well and then

in 1995 TRAI (Telephone Regulatory Authority of India) was setup which reduced

government intervention in case of tariffs and policy making. In 2000 government

corporatized DoT and renamed it as BSNL (Bharat Sanchar Nigam Limited). After this for

next 10 years many private telecom operators came in Indian telecom sector- Telenor,

Docomo, Vodafone, Sistema, Sing Tel, etc. invested in Indian as mobile operators. If we look

for wireless communication in 1995, pager was looked as device offering much mobility in

communication, were Motorola was the big player with approx. 80% market share and other

companies- Usha Martin Telecom, Mobilink, Pagelink,etc.

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Telecom subscriber base expands substantially-

 India is currently the second-largest telecommunication market and has the third

highest number of internet users in the world.

 Between FY 07-16 India’s telephone subscriber base expanded at a Compound

Annual Growth Rate (CAGR) of 19.5 per cent to 1,022.61 million and tele-density to

80.98

 In September 2015, total telephone subscription stood at 1,022.61 million, while tele-

density was at 80.98 percent.

Wireless segment dominates the market-

 India’s telephone subscriber base reached 1,022.61 million in September, 2015

 The wireless segment 97.46 % of total telephone subscriptions dominates the market,

while the wire-line segment accounts for the rest.

 Urban regions account for 58.58 % of telecom subscriptions, while rural areas

constitute the remaining.

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Market Size

Driven by strong adoption of data consumption on handheld devices, the total mobile services

market revenue in India is expected to touch US$ 37 billion in 2017, registering a Compound

Annual Growth Rate (CAGR) of 5.2 % between 2014 and 2017, according to research firm

IDC.

According to a study by GSMA, smartphones are expected to account for two out of every

three mobile connections globally by 2020 making India the fourth largest smartphone

market. The broadband services user-base in India is expected to grow to 250 million

connections by 2017, according to GSMA. International Data Corporation (IDC) predicts

India to overtake US as the second-largest smartphone market globally by 2017 and to

maintain high growth rate over the next few years as people switch to smartphones and

gradually upgrade to 4G.

In spite of only 5 % increase in mobile connections in 2015, overall expenditure on mobile

services in India is expected to increase to US $ 21.4 billion in 2015, led by 15 % growth in

data services expenditure, as per research firm Gartner. The Indian telecom sector is expected

to generate four million direct and indirect jobs over the next five years according to

estimates by Randstad India. The employment opportunities are expected to be created due to

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combination of government’s efforts to increase penetration in rural areas and the rapid

increase in smartphone sales and rising internet usage.

Digitalization in India

By: IANS | Published: December 11, 2015 4:49 PM

The Indian economy, which is currently 50 percent digitized, is expected to reach 100 percent

by 2020, a top official said on Thursday,

The digital transformation is being fueled by rapid innovation in the technology space, said

National Cyber Security Coordinator GulshanRai at the 3rd edition of the National CIO

Summit organized by Confederation of Indian Industry.

On the flip side, this transformation makes any country vulnerable to cyber threats, he said.

India ranks amongst the five top most countries for malware penetration and security

breaches.

Mobility, social networking, customer centricity and optimization of supply chain are four

key forces driving the digital transformation, said KPMG director ArnabMitra.

Organizations need to build capabilities to walk through this transformation, he said, adding

successful digital transformation depend on degree of simplicity from adoption perspective,

the risks identified and a proper mitigation plan needs to be in place.

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Government Initiatives in Telecom Industry

The government has fast-tracked reforms in the telecom sector and continues to be proactive

in providing room for growth for telecom companies. Some of the other major initiatives

taken by the government are as follows:

 The Telecom Regulatory Authority of India (TRAI) has directed the telecom

companies or mobile operators to compensate the consumers in the event of dropped

calls with a view to reduce the increasing number of dropped calls.

 With a view to encourage consolidation in the telecom sector, the Government of

India has approved the rules for spectrum trading that will allow telecom companies

to buy and sell rights to unused spectrum among themselves. The Union Cabinet

chaired by the Prime Minister, Mr NarendraModi, gave its approval to the guidelines

on spectrum sharing, aimed to improve spectral efficiency and quality of service,

based on the recommendations of the Telecom Regulatory Authority of India (TRAI).

 The Central Government’s several initiatives to promote manufacturing in the

country, such as ‘Make in India’ campaign appears to have had a positive impact on

mobile handsets manufacturing in the country. Companies like Samsung, Micromax

and Spice had been assembling handsets in the country already. Xiaomi and Motorola,

along with Lenovo have also started assembly of smartphones in India. Firms like

HTC, Asus and Gionee too have shown interest in setting up a manufacturing base in

the country.

 The Government of India plans to roll out free high-speed WiFi in 2,500 cities and

towns across the country over the next three years. The program entails an investment

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 of up to Rs 7,000 crore (US$ 1.06 billion) and will be implemented by state-owned

Bharat Sanchar Nigam Ltd (BSNL).

1.1 Introduction:

RIL

Reliance is India’s largest private sector company on key financial parameters. It is a

significant global player in integrated energy value chain, has a growing presence in retail

industry and digital services in India. RIL is built on strong values, incorporates the culture of

safety, integrity and commitment.

RIL is dedicated to its vision of partnering India’s economic growth and social wellbeing.

RIL attempts to be a product and service leader across its industries and a perfect workplace

and above all to create long term value for its stakeholders and the society. It is into following

business-

 Refining and Marketing- Petroleum refining

 Petrochemicals- Polyester, Polymers, Fiber Intermediates, Elastomers and Chemicals

 Oil and Gas- Exploration and Production of Oil & Gas

 Retail- Pan India footprint in organized retail

 JIO Infocomm- Digital Services

 Media and Entertainment- Broadcasting and Digital properties

Inspiring People-

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RIL inspires its people to pursue goals in the face of challenges, and convert those challenges

into opportunities. RIL believes in creating a competency framework. This enables it to

institutionalize the spirit of entrepreneurship and develop an ecosystem of collective

ownership. RIL employs over 24,000 people, each of whom are encouraged to lead the value-

creation journey, and become examples of inspired thinking. RIL’s employees are its partners

in progress. RIL continues to focus on implementing a robust Human Capital Management

system to support its global, multi-geographical and diversified organization on one common

platform. RIL-HR Transformation journey was initiated to revamp its people processes and

implement world-class HR practices. At RIL, the leadership team inculcates a culture of

inspiring people through six basic tenets:

 Clear communication of vision and purpose

 Motivate and inspire employees to succeed and aspire for the best globally

 Develop capability through continuous learning

 Show passion to excel

 Effective teamwork, trust and collaboration

 Integrate diverse perspectives

Inspiring Sustainability-

Sustainability at RIL is a combination of small, but critical steps, which help redefine the

future for businesses and for the nation. RIL’s sustainability initiatives are geared by the

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dream of its Founder Chairman Late Shri DhirubhaiAmbani, who envisioned India as a

superpower in which the industry, government and society partner each other constructively.

RIL’s CSR initiatives help elevate the quality of life of millions. It seeks to touch and

transform lives by promoting healthcare, education, rural wellbeing and employment

opportunities. RIL aims to continue its efforts to build on its tradition of social responsibility

to empower people and deepen its social engagement.

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1.2.The Organization- Reliance Jio Infocomm Limited:

Reliance Jio promises to shape the future of India by providing end-to-end digital solutions

for businesses, institutions and households and seamlessly bridging the rural-urban divide.

A Vision That Touches All:

Reliance’s vision for India is that broadband and digital services will no longer be a luxury

item. Rather, Reliance envisions an India where these are basic necessities to be consumed in

abundance by consumers and small businesses alike, as much in far-flung villages as in our

largest cities. The initiatives are truly aligned with the Government of India's ‘Digital India’

vision for our nation.

Mission that influences Growth for All:

Reliance Jio with a mission to make India Digital is about to introduce with offers like

broadband service and digital service to corporate clients and Individual customers. True 4G

Volte- Face to face conversation, String connectivity, Speedy internet connection, Video

13
calling 4 contacts at a time, Audio calling 7 contacts at a time, etc. Company hasalready

come up with Two products FLY smartphone with variants- Earth, Water Wind and Flame

having feature like True 4G, No latency, Gorilla glass protection front and back, Silent

background noise, Crystal clear voice, HD based video calling, Dual camera build

13MP+2MP, etc. many more and LED television. RelianceJio is about to come up with

almost every retail electronic and electrical products in the market, that can be easily

accessible, easy to operate, easy to handle, low maintenance and superior quality features, in

coming 4 to 5 years.

Home to the world’s second largest population of 1.2 billion, India is a young nation with

63% of its population under the age of 35 years. It has a fast growing digital audience with

800 million mobile connections and over 200 million internet users. Reliance thoroughly

believes in India’s potential to lead the world with its capabilities in innovation. Towards that

end, Reliance envisages creation of a digital revolution in India.

Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and

broadband network, but also a powerful ecosystem on which a range of rich digital services

will be enabled – a unique green-field opportunity.

The three-pronged focus on broadband networks, affordable smartphones and the availability

of rich content and applications has enabled Jio to create an integrated business strategy from

the very beginning, and today, Jio is capable of offering a unique combination of telecom,

high speed data, digital commerce, media and payment services.

Laying the Foundation for the Future:

Reliance Jio is creating the most extensive and future-proof network in India, and perhaps, in

the world. It will provide next generation legacy-free digital services over an end-to-end all-

14
IP network, which can be seamlessly upgraded even to 5G and beyond. In addition to the

existing pan India 2300 MHz spectrum and 1800 MHz in 14 circles, Jio invested over Rs

10,000 crore during this year's auction to acquire 800 MHz spectrum in 10 circles and 1800

MHz spectrum in 6 circles. This brings the cumulative investment in spectrum assets to

nearly Rs 34,000 crores. Jio now has the largest footprint of liberalized spectrum in the

country, acquired in an extremely cost effective manner.

Reliance Jio has laid more than 2.5 lakh kilometres of fibre-optic cables, covering 18,000

cities and over one lakh villages, with the aim of covering 100% of the nation’s population by

2018. It has an initial end-to-end capacity to serve in excess of 100 million wireless

broadband and 20 millionFibre-to-Home customers. Reliance Jio has also built nearly half-a-

million square feet of cloud data centres and a multi-Terabit capacity international network.

The infrastructure is being built in partnership with some of the world’s most technologically

advanced companies. Financial year 2016-17 will be the first full year of commercial

operations.

15
 CHAPTER-2

ORGANIZATION BUSINESS PROFILE

16
ORGANIZATION BUSINESS PROFILE:

Reliance JioInfocomm Ltd. Company of Mr. Mukesh D Ambani is coming with the latest

technology which changed Telecom tag to a different concept i.e. “Digitalization”. They are

not only coming with 4G but they are about to launch with a Digital platform. They have

been regressively working since year to make this project the most successful one. Jio means

blessing and yes this project is and will be blessing for customers as well as people who got

employment from this brand new huge project.

Jio is not only coming up with 4G Internet but with the powerful ecosystem on which a range

of rich digital services will be enabled – a unique green-field opportunity. There first product

which came out in the market is there handsets LYF which is their own brand. As they have

launched new technology “VoLTE”, they have launched supportable handsets for the same.

Jio also made their own customized applications which are useful in to the customer’s For

E.g. Jio Money, Jio Chat, Jio Buzz, Jio Drive and also a website known as AJIO which is a

complete shopping site with Reliance brand clothes, apparels etc.

Jio’s vision is to provide digital services to all the mass and they don’t want it to remain a

luxury item for people. The initiatives are truly aligned with the Government of India's

‘Digital India’ vision for our nation. Thus the Buzz about Jio will surely come out with a

positive outcome for both Reliance and for people across India.

17
 CHAPTER- 3

FUNCTIONAL AREAS

18
Functional Areas:

HR Practices:

Today companies are trying to reinvent HR practices. Likewise RelianceJio also is

continuously adopting new changes that can be in mutual benefit of their employees and

organization’s business. RelianceJio human resource team is reconfiguring their HR

processes and run innovative employee engagement programs to improve motivation among

employees and reduce costs.

RelianceJio HR practices includes-

 Talent Acquisition and Talent Management

 Resourcing from referrals, online portals, campus placements and walk ins.

 Payroll Administration

 Compensation Management

 Workforce Management

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 CHAPTER -4

ORGANIZATION STRUCTURE

20
Organization Structure:

In this organization, there is CEO Mr. PranayPathak to whom various functional heads report

like- Marketing CLVM (Mrs. BhavnaPandey), Human Resource (Mr. Akhilesh Singh), and

Finance (Mr. Dixit), Sales (Mr. MahendraAgarwal), Device (Mr. Rajesh Sharma),

Connectivity Service Department CSD (Mr. Rajesh Sharma) and Chief Technical Officer

CTO (Mr. Bhupendra Singh). Now there are 1072 Jio Centers across India and across Uttar

Pradesh there are 55 jio Centers. If we talk about UP, there is 1 Jio Circle Office The Solitaire

and 4 Jio Centers in Gomti Nagar, Jankipuram, Rajajipuram,

21
 Organisational Structure:

CEO Mentor

Head Head Head Head Head

Head
Head HR customer Chief
CLVM Sales Device Finance
service Technical
Department Officer

Area Head

Head JCM

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 CHAPTER- 5

PRODUCTS AND SERVICES OF

RELIANCEJIO

23
Products and Services of RelianceJio

Reliance Jio with a aim to make India Digital is about to introduce with offers like broadband

service and digital service to corporate clients and Individual customers. True 4G Volte- Face

to face conversation, String connectivity, Speedy internet connection, Video calling 4

contacts at a time, Audio calling 7 contacts at a time, etc. Company has already come up with

Two products FLY smartphone with variants- Earth, Water Wind and Flame having feature

like True 4G, No latency, Gorilla glass protection front and back, Silent background noise,

Crystal clear voice, HD based video calling, Dual camera build 13MP+2MP, etc. many more

and LED television. RelianceJio is about to come up with almost every retail electronic and

electrical products in the market, that can be easily accessible, easy to operate, easy to handle,

low maintenance and superior quality features, in coming 4 to 5 years.

 Affordable Devices:Jio has worked with all the leading device manufacturers of the

world to ensure availability of 4G LTE smartphones across all price points – from

ultra-premium models on one hand, to entry level models on the other.

 Digital Currency:Jio envisions a new India which will use digital currency instead of

paper money for a more secure and convenient way to transact. JioMoney, will play a

crucial role in this by offering a platform for ubiquitous, affordable and secure digital

payments.

 Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud

storage technologies which were once affordable to big companies only, giving them

a new edge to compete on a global landscape. Jio Drive is an application that brings

powerful cloud capabilities to every smartphone. Using Jio Drive, anyone can store,

synchronize and share any content between own devices and also with their friends.

24
 Digital Education: Teachers and students from far flung areas can connect with each

other, crowd-source knowledge and adapt new age learning techniques and thus lift

the level of education to a completely different plane.

 Digital Healthcare: Expert medical advice would be available anytime, anywhere –

with medical practitioners able to grow their practice without constraint, and provide

quality of life to the crores that make up our country.

 Digital Entertainment and social connectivity:Jio Chat is a powerful

communication application that integrates chat, voice, video calling, conferencing,

file sharing, photo sharing and much more. Jio Play enables users to watch HD TV

anytime, anywhere on any device, from hundreds of channels, across categories and

languages. Jio Beats is a premier digital music streaming service that gives instant

access to millions of songs and curated playlists. JioMags and Jio News provide

access to the most popular collection of magazines and news from leading publishing

houses across multiple languages.

 Digital Entrepreneurship:Jio is building is a powerful platform on which a range of

rich digital products and services can be enabled - digital currency, digital commerce,

digital education, digital healthcare, e-governance, Smart Cities, M2M and the

Internet of Things. It does not matter whether these services are created by Jio itself,

its ecosystem partners or anyone globally. Reliance is committed to the principles of

Net Neutrality.

25
 CHAPTER-6

AWARDS/ACHIEVEMENTS &

RECOGNITIONS

26
Awards/Achievements& Recognitions:

Reliance Jio Wins Herman Miller-REACH Award for Best Office Design:

Michigan. May 19, 2016. Reliance Jio, an upcoming 4G service provider in India, was

awarded the Herman Miller-REACH award here on Thursday for innovative concept design

of their commercial office situated in Navi Mumbai. Conceived and implemented by

Mumbai-based design consultant firm DWP Interics, the modern open-office model was

rewarded primarily for its stylish collaborative spaces, sleek lounges, and use of attractive

color schemes.

Marketed as one of the largest transformational green-field digital initiatives anywhere in the

world, Reliance Jio came up with the idea of open-office culture from its founders, the people

also behind India’s largest conglomerate Reliance Industries, (RIL). With a vision to create a

work environment in its Mumbai headquarters that would help bring about radical change

across the entire organization, the telecom company joined hands with a number of designers

and concept artists to carefully plan the layout of the office, which was completed in 2015.

27
The aim to put a blanket on non-collaborative work stations worked well for the company.

One highlight from their eight-storied glass-façade building is an art installation that is

supposedly made out of scrapped remains of a petite four-wheeler which once used to be a

ubiquitous black-and-yellow taxi (locally known as kaali-peeli), a type of cabs that still

adorns the roads of Mumbai and other cities of India.

“One of the biggest challenges we faced was the pre-existing cabin culture”, said a

management executive with Jio who was closely related to the project, “which made people

toil only within their own space. The organizational shift, that was very much needed, further

fueled the idea, which then led to the foundation of the office design.” Named Courtyards,

the concept implemented by Jio was simple: Every house or village or township across India

has an inward space where groups of people gather for discussions, evening meets,

celebrations, and a variety of other activities. Started in 2014, the final product would go on

28
to furnish a modern open office environment, which would help enhance staff productivity at

Jio as they inch towards launching their services.

Other winners in the ‘Commercial Office’ group were Airbnb’s Beijing office, IBM Studio in

Shanghai, Marriott’s Shanghai office, and Indeed Tokyo to name a few.

About the brands

Herman Miller-REACH is a synergic enterprise formed by the American furniture

manufacturer. With a worldwide presence and a history of over a hundred years, Herman

Miller is credited with the invention of the office cubicle, which currently forms an integral

part of companies around the world. The design award has been around for a few years where

it recognizes achievement in design in the spheres of business, lifestyle, projects, and events.

Reliance Jio is an upcoming 4G digital service provider in India with a pan-India license. It is

a subsidiary of Reliance Industries and is marketed along with LYF, a 4G LTE smartphone

brand, which is the fifth largest mobile brand in India.

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DWP Interics was founded in 1984 in Mumbai and provides services ranging from

architectural design, interior design, and project management. In 2009, it won the American

Design Award for best interior design.

Summary

Reliance Jio won the Herman Miller-REACH award for Best Office Design for its open

office concept on 19 May 2016.

Secondly,

On Friday,7th October,2016 readers of the national dailies The Times of India and the

Hindustan Times woke up to a full-page jacket advertisement with Prime Minister

NarendraModi, dressed in a blue jacket, staring at them from under the words “Jio: Digital

Life”.

The advertisement for Reliance Jio, the second coming of Reliance Industries in telecom,

carried the words “Dedicated to India and 1.2 billion Indians” in bold type, followed by a

short message:

“In the journey of time, there come a few life changing moments. Our honourable Prime

Minister’s inspiring vision of a Digital India is one such movement. Jio is dedicated to

realising our Prime Minister’s Digital India vision for 1.2 billion Indians. Jio Digital Life will

give the power of data to each Indian, to fulfill every dream and collectively take India to the

global digital leadership…”

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The tribute-in-an-ad came a day after MukeshAmbani, chairperson of Reliance

Industries, launched Reliance Jio in Mumbai with Bollywood star Shah Rukh Khan by his

side. There too Ambani, the richest man in India, had voiced a short dedication to Modi.

“Our Prime Minister NarendraModi’s vision for Digital India is a life changing moment,” he

said. “Jio is a dedication to that Digital India dream of the Prime Minister, his vision for the

1.2 billion people of India.”

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 CHAPTER 7

SWOT ANALYSIS OF RELIANCE JIO

INFOCOMM

32
 SWOT Analysis of RelianceJioInfocomm:

The present SWOT for the Reliance Jio would be-

Strength:

1. Low tariff: - Company has launched its 4G service with highly competitive or rather very

low tariff. Company has strong financial capacity to withstand initial losses

2. Very wide network:-Company has created wide national network with a huge investment of

around $20 billon. The company has used latest technology and hence capable to give quality

service.

3. Brand Name: - Brand Value of company is very high.

Weakness:

1. Late entry into telecommunication sector: - The telecom sector had grown exponencially

in its initial phases which started around two decades earlier. Presently market has seen only

modest growth and it has become highly competitive due to entry big players such as

Vodafone, Idea etc.

2. Operation of Mobile Number Portability Still not smooth:-Nowadays mobile number has

become identity of a person and hence it is difficult for anyone to change his mobile

number.MNP takes many days for its implementation and it is hard to manage this transition

period. MNP is crucial for Jio as a large number of customer is expected through migration

from existing service providers.

3. Highly dependent upon data consumption: - As per the current trend around 60 to 70

percent of revenue comes from voice calling and hence there is a huge potential loss for

making voice calling free. This loss can be offset only when consumption of data increases

manifold.

33
 Opportunity:

1. Large scale availability of smart phones: In last 2 decades the number of people using

Smartphone has increased manifolds. If company is able to provide quality service at

competitive rate it can quickly grab large number of customers.

2. Increasing rate of data consumption: In its earlier phase almost entire revenue of the

mobile service provider was from voice calling. However since last two years the proportion

of revenue from data users is increasing exponentially which has resulted in almost 30-40%

of the total revenue. Lower data tariff may further increase data consumption and thus

contribute more to the revenue of company.

3. International market:-There is huge opportunity in many developing countries

Threat:

1. Saturated market:- The initial phase of rapid increase in subscriber is now over. A new

entrant like Jio needs a large customer base to cross breakeven point.

2. Highly competitive market:- After the entry of big players like Vodafone,Ideaetc the market

has become highly competitive.

3. Changing Government Policy: The changing government policy like cancelling of 2G

licences ,imposition of tax with retrospective effect(on Vodafone), refund for call drop etc,

has created uncertainty in the market causing adverse impact on the investment sentiment.

4. Rapid upgradation in Technology:- From 2G to 3G and 3G to 4G changes have occurred

in very short span of time. Even next generation 5G is approaching shortly. Each upgradation

requires huge investment and it is not possible to remain in market without it.

34
Suggestion:

Though competitive tariff is very important to become an important player in the market, the

customer satisfaction is equally or even more important for long term perspective. Handling

customer grievances in effective way and continuous improvement based on customer’s

feedback are key priority areas to become a dominant player in the market. For eg. BSNL

could not be a dominant player in market due to poor customer satisfaction even though tariff

is highly competitive.

35
 CHAPTER -8

MARKETING STRATEGIES

36
Marketing Strategies:

Reliance Jio’s Marketing Strategy – Jio aims at creating an entire digital ecosystem, offering

broadband services, applications, smart devices, and mobile telephony facilities. Its offerings

range from a wide library of recorded and live music programs, television shows, sports

programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio

applications.

Jio customer acquisition Plan :Jio has appointed 50 customer acquisition and relationship

managers who are hiring teams that will target to sign up 1 million users each in the first two

months, said the person cited earlier. The company wants to get to 100 million users in 100

days. What’s reliance’s strategy behind this?

MukeshAmbani finally acknowledges the universal truth – globally consumers pay for either

calls and texts, or data – they don’t pay for both. This universal truth helps establish a new

industry norm in reliance’s policies. Mukesh also said Reliance is going to charge 1/10 of the

standard in telecommunications charges. What’s absolutely free? With every Reliance Jiosim,

regardless of the package you buy, even the cheapest one, you get absolutely free: Unlimited

voice calls, to any number at all, local or STD Absolutely no such thing as “roaming” or

charges of roaming – same prices throughout India Reliance Jio apps which will also free

surfing of movies music and live TV free till December 2017

37
What else is extremely exciting about the plans?

If you opt for any plan above the base one, which is 150, so starting from the 500 rupees a

month plans to more, you get: Unlimited texts, local or STD Unlimited high speed night time

4G usage Students get an additional 25% data usage if they register their sim card on a

student ID What’s the catch here? There are obviously some catches and marked terms and

conditions for everything that seems too good to be true.

If you try to trick the system by tethering using a hack on your smartphone beyond your

usage allowance of tethering, and if Reliance finds out, you could not only face legal action

but also be banned from Reliance’s networks for life. MukeshAmbani’s Plan for JIO

Billionaire MukeshAmbani’s Reliance Industries Ltd. plans to inject about 150 billion rupees

($2.2 billion) into its wireless unit as it prepares to take on peers such as BhartiAirtel Ltd. in

the world’s second-largest mobile phone market.

Plowing of more money into the wireless networks:

The unit, Reliance JioInfocomm Ltd., will issue 15 billion new shares at 10 rupees each to

existing shareholders, the India-based company said in an exchange compiling late Monday,

without saying how it would spend the money. The industrial group owns more than 99

percent of the aviate, according to its 2015 annual report. Ambani, India’s richest person, is

plowing more money into the wireless business as he prepares to shake up the country’s

crowded, indebted industry by introducing fourth-generation wireless services through Jio.

38
Wide Range Of Spectrum :

The Reliance unit has been buying spectrum since 2010 under a plan to return this quarter to

a market that now has more than 1 billion mobile subscribers. Jio’s capital expenditure now is

“above 1 trillion rupees,” not accounting for the payment for the spectrum pacts, Thakur said,

adding Reliance Communications hasn’t been paid anything for the spectrum agreements yet.

Jio could evaluate options for sharing and trading airwaves with smaller carriers, Joint Chief

Financial OÕcerSrikanthVenkatachari told reporters. Reliance Jio is expected to get 80

million subscribers by March 2018, with more than half churning out of the top three

operators, according to a Jan. 11 report by CLSA, “escalating the competition and impacting

realisations.” Billionaire Sunil Mittal, chairman of India’s largest carrier Bharti, had said

Jio’s entry will shake up the sector and trigger consolidation

JIO’S Competitive Pricing & LYF Handsets:

jIO Competitive pricing Jio 4G data services are not intended to lure only the high-end

customers but also focus on the low to mid range segments. These sections of the market are

being targeted by offering all services at reasonable prices. LYF smart phones are priced

between Rs. 4,000 to Rs 19,000 which provides maximum of take, therefore helping Jio

derive high returns. Single-device country The prices of LYF handsets have been determined

considering that India is soon becoming a country where smart phone users prefer to perform

most tasks on their cellular devices. Recently, Reliance Jio launched LYF WIND 1 which is

one of the best mobile under 10000 under the LYF brand.

From keeping a track of the latest news, watching movies, playing games, to reading books,

the smart phone is becoming an all-encompassing device. This very reason is the motivation

39
behind Reliance Jio’s attempt at creating affordable handsets and services that meet high-

quality standards

JIO Services:

Jio services Jio aims at creating an entire digital ecosystem, offering broadband services,

applications, smart devices, and mobile telephony facilities. It’s offerings range from a wide

library of recorded and live music programs, television shows, sports programs to movies. Jio

Money and Jio Play are among the most popular Jio applications. Jio Play TheJio Play

content streaming service allows users to conveniently catch up on their favorite TV shows. It

allows uninterrupted entertainment without buffering videos and also provides a seven-day

back-up of shows.

E-Health Services:

E-health services Reliance Jio has recently entered into an association with a public health

center in Punjab. The company’s e-health services are currently being tested there. The goal

is to create a platform wherein video calls can enable both medical examination and diagnosis

of patients. Reliance’s stake Titled as the biggest bet made in the telecom industry, the parent

company – Reliance Industries Limited (RIL) has invested more than $ 22 billion in Jio. This

investment helps Jio provide high-quality services due to its extensive 4G spectrum,

advanced technology, and the widest accession of optical fiber network in the country.

A source stated that prior to the commercial launch, everything will be checked, and re-

checked in order to eliminate all glitches and create a seamless experience.

Infrastructural support:

40
Reliance Jio is equipped to offer data plans operating at speeds of 8 to 10 MBPS. The

company has also invested in 500,000 sq.ft of data centers which are currently functioning in

Noida, Nagpur, and Navi Mumbai. An additional 500,000 sq.ft of area will also become

operational for the same prior to the commercial launch. These centers not only aid efficient

storage of data but also act as servers for Jio applications. The Fifth-largest smart phone

provider in India (within the first quarter after its launch), according to data by Counterpoint

Research, Reliance Jio’s commercial launch is much awaited.

41
 CHAPTER -9

COMPETITION ANALYSIS

42
Competition Analysis:

Competition analysis deals with the competiton that the company is facing. Reliance Jio is a

again under a telecom sector which is focusing totally on broadband services and digital

services for the country, it is bringing out a new digital world under the promise of our

Honorable PM Mr. NarendraModi of making India “Digital Nation”. Reliance jio is focusing

on to bring in the new technology to make a new digital world and let people experience the

same.

On broader aspect, with respect to 4G network Reliance JioInfocomm Ltd. don’t have direct

competition in the market right now but gradually Telecos like Vodafone, Idea and Airtel are

about to bring 4G services. Airtel has come with the buzz in the market with 4G but failed to

bring it up.

In case of 4G network services no direct competition. As Jio is having a broader mission with

4G it doesn’t merely mean only 4G SIM and high speed broadband services but it Jio also

talks about 4G digital life that every citizen could take advantage of and life SMART Life as

digital business, digital home care, digital education, digital healthcare, etc. Hence no Teleco

is yet focusing on such a broad mission rather only on 4G SIM connectivity and high speed

data services.

But in case of 4G Smartphone handsets competitions are direct and do exists in market like-

Samsung, Apple, HTC, Lenovo, Oppo, Micromax.

43
 ENTRY LEVEL MID RANGE HIGH END

Intex Aqua 4g Moto G 3rd Gen Samsung Galaxy S6, S6 Edge,

S6 Edge+

Moto E 2nd Gen Samsung Galaxy A5, A7, A5 Samsung Galaxy Note 4, 5,

(2016), A7 (2016), A8 Edge

LG Spirit 4g ZTE Blade S6, S6+ Sony Z5, Z5 Premium

LG G4 Stylus Oppo F1 (16k) LG Nexus 5X

Samsung Galaxy Core LG G3 iPhone 6 Plus, 6S Plus

Prime

Samsung Galaxy J5, J7, LG G4

Samsung Galaxy On 5, Lumia 950, XL

On 7

Lenovo A6000+ Moto X Force

Karbon Aura Yu Yunique

Micromax Canvas

Amaze

Yureka Plus

XiaomiRedmi Note 3

Lumia 550

44
Other Relevant Information:

Telecom Subcriber (Wireless &Wireline)

Total Subscriber 996.49 million

% Change over previous quarter 2.63

Urban Subscriber 577.18 million

Rural Subscriber 419.31 million

Market share of Private Operators 89.89%

Market share of PSU Operators 10.11%

Total Tele-density 79.38

Urban Tele-density 148.61

Rural Tele-density 48.37

Wirelinevs Wireless Subscribers

Total Wireline Subscriber 29.59 million

Total Wireless Subscriber 969.89 million

Market Share of Private Operators (Wireline) 24.93%

Market Share of PSU Operator (Wireline) 75.07%

Market Share of Private Operator (Wireless) 91.68%

Market Share of PSU Operator (Wireless) 8.32%

Tele-density (Wireline) 2.12%

Tele-density (Wireless) 77.27%

45
Internet Broadband Subscribers

Broadband subscribers 99.20 million

Narrowband subscribers 19.07 million

Total Subscribers 118.27 million

Wired Internet Subscribers 19.07 million

Wireless Internet Subscribers 283.29 million

Total Internet Subscribers 302.35 million

Urban Internet Subscribers 190.6 million

Rural Internet Subscribers 111.76 million

Data Usage (Mobile users)

Data Usage per subscriber per month - GSM 89.06 MB

Data Usage per subscriber per month - CDMA 278.22 MB

Data Usage per subscriber per month – Total(GSM+CDMA) 99.46 MB

46
PART B

47
 CHAPTER- 10

SCOPE AND OBJECTIVES OF THE

STUDY

48
Scope and Objectives of the Study:

Training is function often viewed as part of organizational development. The best way to

make out whether current training is benefiting organization and employees is to study and

analyze the feedback of employees being trained specifically taking into consideration Sales

representatives of Reliance Jio. The study includes collecting information from the DSS of

Reliance Jio State Office in Lucknow, analyzing it, interpreting it and concluding by

suggestions as required.

Some other scope of doing this study would be-

 To know the level of skills and knowledge imparted to employees.

 to know the customer preference towards reliance jio infocom .

 The inferences made out of the project can help training team to contribute their

better training facilities.

Any training program should meet both primary and secondary objectives of the

organization. The study will give light on designing better training programs aiming solely at

the desired results

Rationale of the Problem:

Rationale behind this problem chosen for this project are-

Primary Objective

 To study the effectiveness of training programs delivered to DSS in Reliance Jio.

49
Secondary objective

 To study the methods adopted in training employees.

 To analyze whether the employees are satisfied with current training methods used to

train them.

50
 CHAPTER 11

RESEARCH DESIGN/METHODOLOGY

51
Research Design/Methodology:

The method adopted to conduct this study includes following activities-

 Understanding the way in which company offers induction and training to employees.

 Respondents were Digital Sales Specialists randomly chosen out of total DSS

employed in Lucknow area basically from Lucknow I, Lucknow II, Lucknow III and

Lucknow IV.

 They were asked to fill up the feedback questionnaire purely related to the induction

and training program conducted for them till date.

 Total respondents count was 25 out of ….

 Analyzing data using Excel and Google analytics.

Problem Area Identification:

As training and development plays a vital role in any given organization in modern days. It is

aimed at preparing employees for future and current jobs. The efficiency and productivity of

the firm can be increased considerably with right training methods and continuous feedback

from trainees.

The motive behind this project is to understand effectiveness of training of DSS (Digital

Sales Specialists) employees involved in sales vertical of Reliance JioInfocomm Ltd.

By studying and analyzing the responses of regarding training they have got, we will be able

to make reasonable recommendation and conclusion, which is the core idea of this project.

Description of the Task:

Training employees is aimed at increasing skills and knowledge. Training and development

programs are often viewed as part of organizational development only. Best way to achieve it

52
is by studying and analyzing feedback of DSS (Digital Sales Specialists) after training is

being imparted to them.

The task includes collecting information/responses from DSS (Digital Sales Specialists),

interpreting the response collected through feedback questionnaire and concluding useful

suggestions from it.

53
 CHAPTER -12

DATA ANALYSIS

AND INTERPRETATION

54
 DATA ANALYSIS AND INTERPRETATION

Detailed Analysis of the Task:

1.Have you attended any Induction program when you

joined this company?
0%

Yes
No

100%

Figure 1

Inference-

From figure 1, 100% of respondents agreed that they have attended the induction program

after their onboarding and none of respondents were absent or remained unattended.

55
 2.How do you feel about the Induction program
delivered, when you associated with the company for
the first time?
0% 0%

7%

Extremely Satisfied

45% Satisfied
Moderate
Slightly Satisfying
48%
Not Satisfied

Figure 2

Inference-

From figure 2, 45% respondents satisfied with the induction program which they attended,

48% respondents were extremely satisfied with the program and didn’t want any changes on

part of trainer and contents. While 7% felt okay with the session.

56
 3.Have you completed the respective Jio University
courses?

4%

37%
Completed
Partially Completed
Not yet started
59%

Figure 3

Inference-

From table 3, 59% of respondents agreed that they have completed their respective Jio

University courses till date, 37% of respondents agreed that they have partially completed

their course and remaining 4% haven’t started yet.

57
 4.Have you attended all the classroom training
sessions?
14 13

12

10
No. of Participants

6
Series1
4
4

2
0
0
All Few None
Responses

Figure 4

Inference-

From figure 4, graph depicts that 83.3% of respondents have attended all their classroom

trainings and meetings at respective JCs (Jio Center) on regular basis. While 16.7% of

respondents agreed that they haven’t attended all the training sessions.

58
 5.Were the Training sessions scheduled,notified to
you in prior,by the Reporting Manager?
30
26
25
No. of Participants

20

15
Series1
10

5
1
0
Yes No
Responses

Figure 5

Inference-

From table 5, it can be seen that 95.7% of respondents agreed that they are well informed and

notified about the coming trainings and meeting to be conducted. Whereas, 4.3% of

respondents replied that they’re not informed in prior.

59
 6.Have you attended all the training sessions
(classroom and e-training) conducted since you have
been associated with this company?
25

21
20
No. of Participants

15

10 Series1

6
5

0
Yes No
Responses

Figure 6

Inference-

From figure 6, 75% of respondents replied that they have been present in classroom training

sessions as well as attempted respective courses on Jio University regarding O2A, LYF

Handsets, Jio Preview offer, etc. While 25% of respondents haven’t attended both (they’ve

mostly classroom sessions and Jio University courses yet to be completed).

60
 7.Were,the training objectives clearly defined
before starting sessions?
30
25
25
No. of Participants

20

15
Series1
10

5
2

0
Yes No
Responses

Figure 7

Inference-

From figure 7, it is depicted that 100% of respondents agreed that the training objectives were

already known to them in advance of the day of training. This shows that they trainers and

JCM (Jio Center Managers) notify trainees (in this case, DSS) prior to the day of session.

61
 8.Does the sessions taken by the respective trainer
made the contents clear to you?
0% 0%
4%

Strongly Agree
Agree
41%
Neutral
55% Disagree
Strongly Disagree

Figure 8

Inference-

From figure 8, we can see that 55% of respondents strongly agree and feel that trainers take

interest in clarifying the objective and contents on which training session is being conducted.

41% of respondents agree and remaining 4% of respondents find neutral (neither they

disagree nor completely agree).

62
 9.WereThe training objectives that were being defined
,met as per your Expectations?
0% 0% 0%

37% Strongly Agree

Agree
Neutral
Disagree
63% Strongly Disagree

Figure 9

Inference-

From figure 9, it is depicted that 63% of respondents strongly agree that the aim of

conducting training on particular topic was met. While remaining 37% were satisfied that

training objectives were met on part of them as well as trainers.

63
 10.Was the time allotted for training sessions was
sufficient?
0%
0% 0%

Strongly Agree
Agree
48%
Neutral
52%
Disagree
Strongly Disagree

Figure 10

Inference-

From figure 10, we can see that 48% respondents they feel that time allotted and spent on

training sessions by trainer is totally enough. While other 52% agree that time allotted and

spent during training session is sufficient. None were against this point.

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 11.Was theTraining related to the product knowledge
was sufficient?
0%
0% 0%

Strongly Agree
44% Agree
Neutral
56% Disagree
Strongly Disagree

Figure 11

Inference-

From figure 11, we can see that 56% of respondents are of opinion that they‘re being

properly guided for the existing and upcoming products/ services training sessions are

extremely satisfied. While other 44% are said they’re satisfied. None were dissatisfied in this

respect.

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 12.Which is more convenient Traditional classroom
learning (TCL) or E-learning?

15%

e-learning
22% TCL
Both
63%

Figure 12

Inference-

From figure 12, it can be seen that 63% of respondents were of opinion that traditional

classroom training sessions and courses on Jio University are really worth for learning. 22%

of respondents find that training sessions taken face to face in classroom is convenient and

easy to understand. While remaining 15% of respondents are of opinion that e- learning (via

Jio University) is convenient and good for future references too.

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 13.Does the Reporting manager makes regular
contact with you ?
30
27

25

20
No. of Participants

15
Series1

10

0
0
Yes No
Responses

Figure 13

Inference-

From figure 13, it is seen that 100% of respondents agree that their respective reporting

managers meets them and communicates (via call, text or face to face) with them on routine

basis without any absences.

67
 CHAPTER -13

FINDINGS, RECOMMENDATIONS AND

LIMITATIONS

68
FINDINGS, RECOMMENDATIONS AND LIMITATIONS

Criticality of the Task:

The significance of this task (training feedback) is primarily to understand whether

employees are satisfied with the training programs conducted in the organization by the

training and development team.

Basically the focus was on to fetch the feedback of DSS (Digital Sales Specialists) as they’re

the frontier of the organization in the market and deals with the customers to make sales as

much as possible for the organization. So proper induction program and training sessions

have to be conducted timely, so that there may left no gap between training program concepts

and the DSS, as they must be properly introduced and trained about any existing or upcoming

product, service or scheme and that the methods adopted to train them is best.

Limitations of the Study:

Various limitations occurred in performing this task are-

 The employees found it difficult to answer questions properly because of their busy

work schedule.

 Total time allowed by the company to do the project was limited.

 In view of the limited time available for the study, only training process could be

studied.

 All the information required was not available by the company for confidential norms

and standards.

 The sample size is small to reflect the opinion of all the DSS (Digital Sales

Specialists) in Lucknow Area.

69
  The answer given by the respondents have to be believed and have to be taken for

granted as truly reflecting their perception.

Conclusion:

Analyses of all the facts and figures, observation and experience during the training period

delivered to DSS gives a very positive impression on training sessions imparted by the

Learning (training) and Development Team and the organization. Substantial number

employees are content with the way the training is conducted still there are few either non

attentive, confused otherwise.

As majority of the employees were of opinion, that objectives behind conducting any training

session, they’re totally satisfied. In case of type of training being conducted majority felt that

traditional classroom learning and e- learning (Jio University courses) are beneficial and

convenient for them. And employees also rated training team 4 or 5 on the scale of 5, where

1- very poor and 5- excellent.

It can be concluded that Learning and Development team is taking their role on positive side

and making employees ready for their respective role. Overall employees are satisfied and

motivated for the organization.

70
RECOMMENDATIONS

Brief Description of Recommendations:

Following are some of the possible recommendations-

 Hiring on the basis of not only skills but also attitude.

 Timely assessment of DSS training needs.

 Implementation of pre and post training evaluation.

 Motivating DSS for their work and the company.

 Proper training tracker should be prepared continuously that may help in identify

who are trained and who are left.

Details of each Recommendation:

 Hiring of employees should be not done only on the basis of skills and talent but also

the attitude they carry and show should be one of the important parameter for

selection. This is directly linked to effectiveness of training, as if employees carry

positive attitude then training for them can be more effective.

 Training needs should be assessed on regularly basis by observing the performance of

the employees and also through feedback.

 Training records should be properly prepared, preserved and updated time to time, so

that dump can be created of those employees who are absent from sessions.

 Currently no evaluation is taking place so as to get feedback on training been taken of

DSS. This will help the trainersto know DSS’s pre and post training performance.

This will benefit trainers as well as trainees in future.

71
  As motivation is low in some of DSS which is affecting their performance in their

respective stores. So it is important that trainers must look at the content part of

training but also involve trainees showing them motivational videos, etc.

 To consider personal goals along with professional goals of employees by which

interest and satisfaction can be further increased.

Suggested Scheme of Implementation, Precautions and Monitoring systems:

Conclusion:

Training and development is a function of every organization which aims at improving the

performances of individuals and groups in the organizational setting. Training if conducted in

a proper way can be a prime opportunity to expand the knowledge base of all employees.

Providing the necessary training creates a workplace wherein employees can take over one

another when needed, work on teams or work independently without constant help and

supervision from others. Structured training and development program ensures that

employees have a consistent experience and exposure. The investment in training and

development that a company makes shows the employees that they are valued. It creates a

supportive workplace. Employees who feel appreciated and challenged through training

opportunities may feel more satisfaction towards their jobs and tasks. Overall, this program

helps create benefits for the individuals and the company as well that makes the cost and time

a worthwhile investment.

72
CONCLUDING REMARKS

Summary:

On the basis of above mentioned facts and figures, the observation during training period

gives a positive conclusion regarding training imparted by Learning and Development team

at Reliance Jio. The company and its L&D team is performing it’s role up to the mark and

trainees are satisfied with the training delivered to them.

Training imparted meets the objectives like-

 Assists the employees to acquire skills, knowledge and attitude and also enhance the

same.

 Effectiveness of training and also resultant in the performance of the employees.

 Helps to motivate employees and help in avoiding mistakes and errors.

It’s quite clear that there is no other alternative to the development of Human Resource.

Training and Development when used in a planned and purposeful manner can be an

effective management tool as it increases the skill sets, knowledge and explore the mind set

of employees (DSS), thereby increasing the productivity and wealth of the organization.

Limitations of the Project:

Various limitation occurred in performing this task and preparing the project includes-

 In view of the limited time available for the study, only Training process could be

studied.

 All the information required was not available by the company for confidential norms

and standards.

73
  The sample size is small to reflect the opinion of all the DSS (Digital Sales

Specialists).

 The answer given by the respondents have to be believed and have to be taken for

granted as truly reflecting their perception.

Scope for the Further Works:

Scope of the study of this project could ensure following-

• To study covers employees of Reliance JioInfocomm Ltd.

• The study focuses on overall training of the employee workforce according to the

needs.

• To help Management by giving recommendations based on observations.

• To improve the patterns of training to minimize organization’s cost.

74
REFERENCES/BIBLIOGRAPHY

75
REFERENCES/BIBLIOGRAPHY

 http://www.ril.com/ourBusinesses/Jio.aspx

 http://www.ibef.org/industry/indian-telecommunications-industry-analysis-

presentation

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