The adidas by Stella McCartney Barricade range is the fusion of style and highly technical performance footwear and

apparel. It is a fashion-inspired performance line with all products designed to match style driven tennis players’ needs.

SEASONAL PRODUCT LEARNING 1

ADIDAS BY STELLA
Fall / Winter 2017 ASMC BARRICADE 2017
10-SECOND PITCH
adidas by Stella McCartney Barricade combines premium materials, thoughtful detailing TOP MUST-KNOW FACTS
and sport-specific features to create a beautiful, high performance tennis collection.

TARGET CONSUMER ADIPRENE®+

Elite player. For optimized cushioning and rebounding.
ADIPRENE®
Cushions and protects the heel at impact.
WHAT IS NEW? ADIWEAR™6
NEW!
Engineered mesh for Ultimate durability.
breathability, support and
flexibility. ADITUFF™
For best abrasion resistance in the toe area.
SUSTAINABILITY 3D TORSION®
- Provides adaptive midfoot support.
360° TPU UPPER
BY1620
Support upper for superior lateral stability and
durability.

STORIES TO TELL BY1619

The adidas by Stella McCartney Barricade range is a fusion of style and highly technical
performance footwear. It is specifically designed for the female consumer, using a
women‘s specific tooling.

SEASONAL PRODUCT LEARNING 2

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 RACER BRA
10-SECOND PITCH
This bra offers the right support for every cupsize thanks to customized construction per
size. TOP MUST-KNOW FACTS

TARGET CONSUMER
HIKERS STABILIZER : AT FRONT STRAP FOR BETTER
SUPPORT

NEW FOAM PADS : FOR ADDITIONAL SUPPORT

WHAT IS NEW?
NEW! AND MODESTY
Build in new filter foam pads that
are the lightest and most
POWER MESH : FOR FREEDOM OF MOVEMENT
breathable pads in the industry.
AND MAXIMUM VENTILATION
SIDE CLOSURES : ADJUSTABLE SIDE
CLOSURES THAT HELP YOU GET IN AND OUT
EASILY

STORIES TO TELL
In fact, 80 percent of women wear the wrong-size bra. The racerback bra is perfect for
every cupsize as it offers the right support and adjustable side closures

SEASONAL PRODUCT LEARNING 3

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 FRANCHISE BRA
10-SECOND PITCH
Adidas Stellasport designed in cooperation with Stella McCartney. CLIMALITE® Soft,
lightweight fabric for superior moisture management. Bra medium support . Innerbra: TOP MUST-KNOW FACTS
removable pads

TARGET CONSUMER
MEDIUM SUPPORT CLIMALITE® FABRIC SWEEPS SWEAT AWAY
FROM YOUR SKIN

WHAT IS NEW? REMOVABLE PRE-SHAPED PERFORATED PADS

NEW!
A SWEAT-WICKING SPORTS BRA FOR COMFORT; MEDIUM SUPPORT
DESIGNED IN COLLABORATION
WITH STELLA MCCARTNEY.

SEASONAL PRODUCT LEARNING 4

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 TF MC BRA
10-SECOND PITCH
This bra provides medium support through techfit material.
TOP MUST-KNOW FACTS

TARGET CONSUMER
HIKERS TECHFIT : FOR MEDIUM SUPPORT

CLIMALITE® : KEEPS YOU DRY AND

WHAT IS NEW?
NEW! COMFORTABLE
The updated fabric has lower
elastane count which allows for SUPPORT : INNOVATIVE DESIGN REDUCES
better fit and coverage. BOUNCE AND PROVIDES SUPERIOR SUPPORT
WITHOUT SACRIFICING COMFORT
IMPROVED BAND : FOR ENHANCED FIT AND
COMFORT

STORIES TO TELL
Because physical activity subjects breasts to stress that can cause breast tissue to
stretch out over time, sports bra fit is as important - or even more important - than the
fit of your everyday bra

SEASONAL PRODUCT LEARNING 5

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 TF BRA - SOLID
10-SECOND PITCH
This unpadded version provides medium support through techfit material.
TOP MUST-KNOW FACTS

TARGET CONSUMER
HIKERS TECHFIT : FOR MEDIUM SUPPORT

CLIMALITE® : KEEPS YOU DRY AND

WHAT IS NEW?
NEW! COMFORTABLE
The updated fabric has lower
elastane count which allows for SUPPORT : INNOVATIVE DESIGN REDUCES
better fit and coverage. BOUNCE AND PROVIDES SUPERIOR SUPPORT
WITHOUT SACRIFICING COMFORT.
IMPROVED BAND : FOR ENHANCED FIT AND
COMFORT

STORIES TO TELL
Because physical activity subjects breasts to stress that can cause breast tissue to
stretch out over time, sports bra fit is as important - or even more important - than the
fit of your everyday bra.

SEASONAL PRODUCT LEARNING 6

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 HALTER BRA
10-SECOND PITCH
It's cut with a high neckline and built for medium-impact workouts like hiking and
strength training. Breathable padded cups add support, and climalite® keeps you dry TOP MUST-KNOW FACTS
from warm-up stretches through the final push.

TARGET CONSUMER
MEDIUM-IMPACT WORKOUTS CLIMALITE® FABRIC SWEEPS SWEAT AWAY
FROM YOUR SKIN

HIGH NECKLINE WITH ADIDAS BADGE OF

WHAT IS NEW?
NEW! SPORT ON FRONT
climalite® fabric sweeps sweat
away from your skin
CONTRAST CROSSOVER STRAPS IN BACK

CUPS HAVE BREATHABLE FOAM PADDING

SEASONAL PRODUCT LEARNING 7

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 STRAPPY SML HTR
10-SECOND PITCH
This Light Support Bra is comes with climalite which helps in moisture management.
ADJUSTABLE STRAPS straps can be adjusted and worn in three different ways. TOP MUST-KNOW FACTS

TARGET CONSUMER CLIMALITE® SOFT, LIGHTWEIGHT FABRIC FOR

LIGHT SUPPORT SUPERIOR MOISTURE MANAGEMENT. BRA
LIGHT
SUPPORT

SEAMLESS COMFORTABLE WEAR WITHOUT

WHAT IS NEW?
NEW! IRRITATING SEAMS..
Padded cups Perforated cups for
ventilation and quick dry
PADDED CUPS PERFORATED CUPS FOR
VENTILATION AND QUICK DRY
ADJUSTABLE STRAPS STRAPS CAN BE
ADJUSTED AND
WORN IN THREE DIFFERENT WAYS.

SEASONAL PRODUCT LEARNING 8

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 STRAPPY SML
10-SECOND PITCH
CLIMALITE® Soft, lightweight fabric for superior moisture management. bra light
support . SEAMLESS comfortable wear without irritating seams TOP MUST-KNOW FACTS

TARGET CONSUMER
Light Support SEAMLESS COMFORTABLE WEAR WITHOUT
IRRITATING SEAMS

PADDED CUPS PERFORATED CUPS FOR

WHAT IS NEW?
NEW! VENTILATION AND QUICK DRY.
CLIMALITE® Soft, lightweight
fabric for superior moisture ADJUSTABLE STRAPS STRAPS CAN BE
management ADJUSTED AND
WORN IN THREE DIFFERENT WAYS
CLIMALITE® SOFT, LIGHTWEIGHT FABRIC FOR
SUPERIOR MOISTURE MANAGEMENT

SEASONAL PRODUCT LEARNING 9

 ADIDAS BY STELLA
Fall / Winter
Fall 2017
/ Winter 2017 FRANCHISE TIGHT
10-SECOND PITCH
Adidas Stellasport designed in cooperation with Stella McCartney. CLIMALITE® Soft,
lightweight fabric for superior moisture management. fitted fit/full length . All TOP MUST-KNOW FACTS
over printed artwork

TARGET CONSUMER
Multi Puropse CLIMALITE® SOFT, LIGHTWEIGHT FABRIC FOR
SUPERIOR MOISTURE MANAGEMENT

WHAT IS NEW? ALL OVER PRINTED ARTWORK

NEW!
Climaproof upper for protection
from the elements

HIGH RISE WAISTBAND FOR A STRONG

SUPPORT

SEASONAL PRODUCT LEARNING 10

THANK YOU

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