Concept Note - L&D
Concept Note - L&D
Concept Note - L&D
Channel Partners
Need
To create an L&D platform which is easy to administer to a multi-location and caters to both front line
sales executives and Channel Partners.
Approach
The approach to include different traditional and modern methods of learning.
Design:
Distribution Sales Program created on E-Learning / Mobile Platform based on business and market
conditions to help drive business understanding & improved channel performance &collections from the
sales team. Distribution Sales Program to have the following components:
1. E- learning and mobile interface
2. Learning session by facilitator
3. Facilitator driven Simulations reinforcement
4. takeaways such as Digital Retention modules
5. Post training coaching/mentoring assigned for handholding participants for the learning to be
implemented at workplaces.
6. Real time projects to be assessed by the facilitator/ internal coach.
7. Impact measurement
Areas Interventions
Market intelligence
• Industry trends
• Product benchmarking and mapping
• Competitor mapping and segmentation
Channel connect
• Effective / customized personal communication
• Relationship building
• Negotiation
• Networking
Collaboration
• Organizational awareness
• Cross-functional collaboration
Sales acumen
• Selling Skills (Channel, Direct)
• Product Knowledge
• Sales Cycle (Prospect to Collection)
• Sales Activity Planning
• Using Sales Technology
• Managing key relationships
Sales management
• Territory mapping & allocation
• Competition tracking & market share
• Field Coaching and Mentoring
• Sales performance management
• Account Management