Prefabrication and The Postwar House: The California Manifesto
Prefabrication and The Postwar House: The California Manifesto
Prefabrication and The Postwar House: The California Manifesto
MATTHEW W. FISHER
Iowa State University
In July 1944, a year prior to the cessation of World of human beings, is everything we mean when we
War II, the California-based journal Arts and Archi- say the word “HOUSE.” It is here that we come
closest to the heart of man’s existence; it is here
tecture published what was in essence a manifesto that he hopes for the satisfaction of his most human
on the ‘post-war house’ and the opportunities and needs; it is here that he strikes the firmest roots into
necessity for prefabrication. This was largely the the ground; it is here that he achieves his strongest
work of John Entenza, publisher and editor of Arts sense of reality not only in terms of things but also
in terms of fellow human beings. It is first then to
and Architecture since the late-Thirties, and his “the house of man” that we must bring the abundant
editorial assistants, Charles and Ray Eames, with gifts of this age of science in the service of mankind,
significant contributions from Eero Saarinen, and realizing that in the word “HOUSE” we encompass
Buckminster Fuller, among others. Entenza and his the full range of those activities and aspirations that
make one man know all men as himself.”1
editors were fully aware at the time of the pent-up
demand for new housing that awaited the end of
the war. Furthermore, they had come to realize that
the post-war house, when it was finally built, would
be produced in a fundamentally different way than
the pre-war house given the social, economic, and
technological changes that had emerged with the
war effort. With the Arts and Architecture manifes-
to, and the subsequent initiatives of the magazine,
including the Case Study House Program, Entenza
and the Eames were trying to link the new techni-
cal possibilities, in particular that of factory-based
prefabrication of new materials and assemblies, to
the idea of the “modern house” in an effort to de-
fine the direction of post-war housing.
The single-family house had become a focal point approach to the design and construction of the
by war’s end for the hopes and aspirations of Amer- house based on prefabrication. It wasn’t intended
icans,2 having survived the Great Depression and to merely address short-term demand. It was go-
then the mobilization of the country for World War ing to be the way of the future:
II. A house of one’s own would be the reward await-
ing returning veterans and those who manned the “The big concept of industrialized housing is not to
be considered in any way as a stop-gap or tide-over.
production lines back home. The same resourceful-
It is a way of life, in which all of the genius and
ness and ingenuity that had served the country so accomplishment of the past can come together for
well at war would be applied to the postwar house, the purpose of expounding and enriching the life of
transforming it into a modern, convenient, and af- each individual and each family.”5
fordable machine for living.
Prefabrication, in other words, would become the
Entenza and Eames reached the conclusion by ear- basis for a new architecture.
ly 1944 that the idea of the modern postwar house
would best be served by taking advantage of the II. CALIFORNIA MODERN
new science and technologies emerging from the
industries in the war effort. It was to John Entenza’s credit that he recognized
the potential of these new technologies of produc-
“We are concerned with the house as a basic tion, in particular prefabrication, and its potential
instrument for living within our own time; the house benefit to architecture in general, and housing in
as a solution of human need for shelter that is
particular. It must be remembered, however, that
structurally contemporary; the house that above all
takes advantage of the best engineering techniques there was already a tradition of experimentation
of our highly industrialized civilization. … The point with materials and construction among California
we make, at the moment, however, is that NOW is the architects, particularly in the Los Angeles region.
time in the world when all necessary circumstances
This was evident in the early work of Rudolph
and conditions exist in such relationship to one
another that we can attack, on an inclusive, over-all Schindler and Richard Neutra, both emigres from
scale, the problem of mass housing with better than Europe who arrived in Los Angeles in the early
good chance for success.”3 1920s. Schindler’s House on Kings Road (1921-22)
was a groundbreaking work of modern architec-
The key strategy in their thinking was prefabrica- ture, whose innovations included the use of a tilt-
tion, the application of the same industrial tech- slab wall system (an on-site prefabricated concrete
nologies used to supply the war and save lives to panel system that Schindler had learned from lo-
the production of low-cost houses (Fig. 1). The war cal architect Irving Gill) and a new timber fram-
had created new production techniques, new ma- ing assembly to allow for large wall openings and
terials, and new industrial expertise that could be clerestories, integrating the house with its gardens.
marshaled in prefabrication to rationalize the con- Schindler would continue to develop the concept of
struction of the postwar house. modular building in later projects, and published
an article on prefabrication in Arts and Architecture
“Prefabrication in the truly industrialized sense is a
in 1943.6
very special approach to the problem of the ‘house’
– an approach made possible NOW, for the first time,
when industry, research and material exist in the The spatial and material experimentation of
right relationship to one another, making possible Schindler in the Schindler-Chase House set an
an intelligent application of these resources in the
early precedent for modern California architecture,
needs of housing.”4
one that would be followed by subsequent archi-
tects. Richard Neutra, in his first major work in
The prefabrication manifesto of John Entenza, the
Los Angeles, the Lovell Health House (1927-29),
Eames, Eero Saarinen, and Buckminster Fuller, is
introduced lightweight steel framing arranged in a
thus a call to arms on behalf of the postwar house.
modular frame, allowing for the use of standardized
The particular circumstances of the time – the de-
window/wall units. “The frame was composed of 4-
velopment of new materials and technologies, the
inch H-columns and open-web bar joists,” notes Es-
substantial need for housing, and the desire for a
ther McCoy. “Into the frame was inserted factory-
better, modern life in the wake of the war, created
assembled wall units. The module was based on
the opportunity and necessity to promote a new
the standard steel casements 3-feet 3-1/2” wide;
404 THE VALUE OF DESIGN
space between the columns were the width of two William Wurster (1940), Gregory Ain (1941), and
triple casements.”7 Charles Eames and Richard Neutra in 1942. Charles
Eames in particular, in collaboration with his wife
The Lovell House was one of the earliest houses to Ray Eames, was to have a significant impact on
incorporate steel in its construction, and through both the direction and look of the magazine.
its usage to define a new form of architectural ex-
pression, emphasizing the structural frame. Neu- With the onset of World War II, Arts and Architec-
tra was committed to the use of steel for structure ture became increasingly interested in the issue of
and other shop-fabricated components as means housing, and the potential impact of new materi-
of making high-quality yet affordable buildings, but als and the emerging technologies of prefabrica-
he was ahead of his time. Material options were tion. This was first evidenced in the announcement
greatly limited during the Depression, and Neu- in April 1943 of the “Designs for Postwar Living”
tra was forced to turn his attention to more read- competition, explicitly framed as an exploration of
ily available materials through much of the ‘30s. emerging technologies in the design of a modest
Nonetheless, he continued to explore the usage house. Entenza’s interest in promoting this com-
of new industrial materials in designs for popular petition may well have been inspired by the 1942
competitions and exhibitions, such as his 1936 competition sponsored by the New York based
Plywood Model Demonstration House, which was journal The Architectural Forum, “The New House
built as part of a building materials exhibition in 194X”, announced in September of that year. 9
Los Angeles. Incorporating plywood panels held in
place with metal clips, the building was easily dis- Seven months later Arts and Architecture an-
assembled at the end of the exhibition and moved nounced its own competition, “Design for Postwar
to a site in Westwood near UCLA.8 Living”, publishing the winners and other notable
projects in successive issues beginning in January
Following the examples of Schindler and Neutra, of 1944. Judges for the competition included Rich-
architects such as Gregory Ain and Raphael Soriano ard Neutra, Gregory Ain, and Charles Eames. The
continued the exploration of new building materials winning scheme was authored by Eero Saarinen
and assemblies in pursuit of a modern, low-cost and Oliver Lundquist; second place went to I.M.
and high-quality architecture. Both had worked or Pei and E.H. Duhart, fellow students at the Gradu-
studied with Schindler and Neutra before pursuing ate School of Design under the direction of Walter
their own practices. Ain became interested in the Gropius, while third place went to Raphael Soriano.
design of low-cost housing in response to the De- All three schemes incorporated prefabricated ele-
pression in California, exploring the use of prefab- ments, but Pei and Duhart’s and Soriano’s schemes
ricated panels in plywood and concrete to construct went farther in this direction. Pei and Duhart’s en-
modest, yet modern, dwellings. Soriano had also try incorporated a prefabricated service core inte-
absorbed Neutra’s interest in prefabrication and the grating mechanical, kitchen and bathroom, as well
use of the latest technologies, focusing in particular as an unspecified prefabricated exterior panel sys-
on the potential of steel framing and prefabricated tem hung on a frame. Soriano’s scheme was more
panels in his house designs of the early ‘40s. controversial, proposing a prefabricated and addi-
tive building module with a wrap-around plywood
III. ARTS AND ARCHITECTURE skin that integrated a corrugated plywood truss.
Although awarded third place, Ain was critical of
Under the new ownership and editing of John En- Soriano’s scheme, diverging from the jury who
tenza, the California journal Arts and Architecture “evidently thought it good propaganda for prefab-
became a champion of these efforts, publishing the rication.” 10 Ain had been a long-time proponent of
work of California’s best modern architects, as well prefabrication in his own work and writings, but
as others from around the world. This re-focusing was concerned about the direction it would take
of the magazine on modern art and architecture within the profession. ‘We need no reiterations of
can be credited to Entenza’s own vision, and his the inevitability of prefabrication,” he said, but “we
proactive incorporation of some of the best mod- do need plans worth prefabricating.”11
ern architects in Southern California on his edito-
rial board. These included Harwell Harris (1939), In July of 1944, only three months after publishing
PREFABRICATION AND THE POSTWAR HOUSE 405
the last projects from the ‘Postwar Living’ compe- able, prototypical modern homes for the ‘average’
tition, Entenza and his editors published the pre- family. While limited in their overall impact on the
fabrication manifesto in Arts and Architecture. This broader housing industry in the period after the
was followed in September by the announcement war, the Case Study houses came to epitomize the
of the magazine’s “2nd Annual Competition for the idea of the ‘Modern’, postwar house in this country,
Design of a Small House,” sponsored by the United more so, I would argue, than the rarified houses of
States Plywood Association. Once again, the maga- Mies and Johnson back East.
zine was looking for buildable projects incorporat-
ing the latest materials and technologies, prefabri- The idea of the ‘Modern’, postwar house among
cation foremost among them. California architects was fundamentally rooted to
the concept and strategies of prefabrication, includ-
Throughout this period in the early ‘40s Entenza ing the use of new materials, new assemblies, and
published a range of projects and buildings in the factory-based mass-production. Many of the houses
pages of Arts and Architecture, acting as a strong that filled the pages of Arts and Architecture be-
advocate for a modern architecture that took ad- tween 1949 and 1960, including the Case Study
vantage of the new materials and technologies Houses, can be characterized by the incorporation
emerging from the war industries. But the design these new technologies, and the modular arrange-
competitions and the special issue on prefabrica- ment of space, structure, and cladding that they re-
tion were ultimately limited in their impact, given quired, in combination with the architectural char-
the weak state of the building industry during the acteristics of the pre-war modern California house
war. By late 1944, however, it was clear that the as conceived of by Schindler, Neutra, Ain, Soriano,
war would soon come to an end, and that wide- and others: open, flexible spatial arrangements,
scale house construction in the US would begin continuity between interior and exterior spaces,
again. The question was: who would define the adaption to sun and climate, and the clear, straight-
postwar house? If Entenza was going to have any forward expression of materials and structure.
significant influence on this question, it would be
necessary to move beyond publishing and into the The significance of this integration of new industrial
realm of action. materials, such as steel, glass, plywood, and plas-
tics, with strategies of prefabrication and mass-
It was thus in January 1945, only a few months production, and the familiar characteristics of
after publishing the call for the 2nd Arts and Archi- Southern California modern architecture, can best
tecture postwar house competition, and still seven be understood through comparison. Pierre Koenig’s
months prior to the end of the war, that Entenza Bailey House, Case Study House #21 (1957-8) in
and his editors announced the Case Study House the Hollywood Hills of Los Angeles, is widely con-
Program. sidered to be the most refined and uncompromis-
ing of the steel frame Case Study houses. Consid-
“Because most opinion, both profound and light- ered in relation to Mies van der Rohe’s Farnsworth
headed, in terms of post war housing is nothing but
House (1945-51), located in the flood plain of the
speculation in the form of talk and reams of paper,
it occurs to us that it might be a good idea to get Fox River, Plano, Illinois, reveals a fundamentally
down to cases and at least make a beginning in different vision of the modern house, whose impli-
the gathering of that mass of material that must cations reverberate still today.
eventually result in what we know as ‘house – post
war.’” 12
The Farnsworth House is ‘house’ as a work of art in
clear-span structure (Fig. 2). “Certainly the house
IV. THE CASE STUDY PROGRAM: RE-
is more nearly a temple than a dwelling,” writes
DEFINING THE MODERN HOUSE
Franz Schulz, in his Critical Biography, “and it re-
wards aesthetic contemplation before it fulfills do-
The Case Study House Program has been well doc-
mestic necessity.”13 Indeed the house makes few
umented by numerous authors since its inception
concessions to the demands of daily life, to the
in January 1945. Under the leadership of John En-
course of the sun, to the movement of air. It is
tenza, the program would come to define for many
primarily a vessel to look at, and look out from.
the ideal of modern living in Southern California,
Articulation of the structure is foremost: eight ro-
presenting a series highly sophisticated, yet afford-
406 THE VALUE OF DESIGN
The house itself is a two-storey rectangular struc- proach. So as to preserve a meadow in the center
ture stretching North-South, with maximum trans- of the site, the house was re-aligned to sit between
parency along the western face opening towards an embankment on the western edge and a row of
a view of the Bay (Fig. 4). Massing is divided into Eucalyptus trees, creating the now familiar inter-
two parts, separated by a small gap that distin- play of trees and the building’s skin.
guishes guest quarters from the rest of the house,
all of which is elevated a storey above ground by a “The 11.5 tons of steel frame was erected in a day
rough grid of canted log piles. A rough cedar-board and a half, its elements thin and spindly. Two paral-
rain/sun screen wraps three side of the building, lel rows of 4in (100mm) H-columns, forming 7ft 6in
creating a veil over the aluminum scaffold/frame (2.23m) bays, framed a space 20ft (6m) wide and
and wall cartridges. Set amongst the Loblolly Pines, 18ft (5.43m) high. 12in (300mm) Truscon open-
the house seeks to create a dialogue with the trees web steel joists, strengthened at each end by the
through the patterns of its siding and the founda- welded addition of a steel plate, supported the ex-
tion piles. posed Ferro-board steel roof decking.”19 Like the
Loblolly house, the building is a simple rectangular
volume divided into two parts, here studio and liv-
ing quarters, with a small courtyard between. En-
closure is achieved with a combination of off-the-
shelf steel sash window and door units, intermixed
with solid panels. The western wall, partially cov-
ered by the embankment, is largely solid for two
stories, protecting much of the interior from the
harsh western sun. A large overhang extends to
the south to provide shade to the double storey liv-
ing room in the summer.
14. MIes van der Rohe, “Was ware Beton, was Stahl
ohne Spiegelglas? (What Would Concrete, What Would
Steel Be without Plate Glass?),” unpublished typescript
of contribution to a prospectus for the Verein Deutscher
Spiegel-glas-Fabriken, 13 March 1933, Container 2,
MvdR Papers, Manuscript Division, LOC; as quoted
in Phyllis Lambert, ed., Mies in America (Montreal:
Canadian Center for Architecture, 2001), p. 334.