Index

Sr. no. Topic Page no.

1. Introduction 2-3

2. Company profile 4

3. history 5–6

4. reviews 7

5. Real beauty 8

6. images 9 – 10

7. Baby dove soap reviews 11 – 12

8. Questionaries’ 13

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 Dove soap

Introduction

Dove is a personal care brand owned by Unilever originating in the United Kingdom.

Dove products are manufactured

in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Irel

and, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South

Africa, Thailand, Turkey, and United States.

The products are sold in more than 80 countries and are offered for both women and

men. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lambert was

granted the original patents related to the manufacturing of Dove in the 1950s, while he worked

for the Lever brothers.

In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove

Self-Esteem Fund in 2006, by Geyner Andres Gaona. It purports to be "an agent of change to

educate and inspire girls on a wider definition of beauty and to make them feel more

confident about themselves".

Dove have created a number of largely online only short films, including Daughters (which

was also broadcast during the Super Bowl XL), Evolution (which won two awards at

the Cannes Lions International Advertising Festival), Onslaught and Amy. The campaign has

been criticized as hypocritical in light of the highly sexualized images of women presented in

the advertising of Axe, which like Dove is produced by Unilever.

You really can’t talk about the state of soap, cleansers, or personal care products without

mentioning Dove. A company that sells more soap than any other, Dove has become

synonymous with the soap bar in the same way that Kleenex is synonymous with tissues – you

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just can’t separate one from the other. Despite their late start in soap development relative to

other leading beauty brands (the company was founded in 1957), Dove proved to be ahead of

its time in the cleaning department.

Developing a soap that did not dry skin, but rather moisturized it, Dove quickly carved itself

out a piece of the soap market, gaining consumer trust with their high quality and reliable

products. Dove would gradually build its product catalogue and apply their same research and

development skills to other areas of personal care. Dove now develops many different kinds of

personal care products which fall into five distinctive categories:

 Washing and Bathing: Beauty Bar, Liquid Soaps, Body Wash.

 Skin Care: Moisturizing, Dry Skin Care, Body Lotion, Face Wash.

 Antiperspirant Deoderants: Antiperspirant Deodorant Spray. Roll-On Antiperspirant

Deodorant.

 Hair Care: Shampoo, Conditioner, Hair Oil, Dry Hair Treatment, Hair Fall Treatment

Anti-Dandruff Treatment, Damaged Hair Care, Shampoo for Dry/Damaged Hair.

 Dove Collections: Dove Go Fresh, Purely Pampering, Dove Elixir Oil, Dove Oxygen

Moisture.

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 DOVE - Company Profile
www.unilever.com

100 Victoria Embankment

London

EC4Y 0DY

United Kingdom

+44 20 78 22 52 52

Brand Value: 5,821 (US $ millions)

Company Profile

Dove is a personal care brand developed by Unilever in 1957. Dove products are sold in more

than 80 countries and are targeted at both women and men. The first Dove product was the

Beauty Bar, which was originally sold in the US but the Dove range now includes

deodorants, body washes, beauty bars, lotions and moisturizers, hair care, and facial care

products. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the

Dove Self-Esteem Fund in 2006. The brand purports to be "an agent of change to educate and

inspire girls on a wider definition of beauty and to make them feel more confident about

themselves".

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 History of dove soap

From the very beginning, Dove attempted to stand out in the personal care scene rather than

blend in. Lever Brothers’ Dove Beauty Bar hit the market in 1957, representing the first Dove-

branded foray into the soap market. Dove’s soap advertisements reflected these moves to stand

out, boasting that Dove soap was ‘much better for your skin’ than regular soap due to its

mildness and its content of ‘one-quarter cleansing cream.’ Dove advertisements even included

taglines such as ‘Suddenly soap is old-fashioned!’ and ‘Dove creams your skin while you

wash’.

Additionally, Dove’s bars of soap took on a unique, curved shape while Dove packaging

featured simple and elegant colouring surrounding the now iconic Dove bird logo. This made

for easy brand recognition and distinction within the minds of consumers – Dove quickly

succeeded in establishing itself is an innovator and outsider in the world of soap.

In terms television advertisements, which were a fairly new marketing outlet in the 1950’s,

Dove displayed cream being poured into the Dover bar in order to illustrate the moisturizing

quality of the soap. The Dove Face Test Campaign was another early marketing campaign of

Dove’s, in which advertisements displayed a woman who washed half of her face with generic

soap and half of her face with Dove soap. The half washed with Dove soap would, of course,

display a clear, clean, and moisturized complexion while the non-Dove side was dry and

featured soap residue.

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The 1960’s saw the expansion of Dove to several different international markets, as well as an

evolution of sorts of Dove’s advertising campaigns. Dove responded to the climate of the times

by developing ads that empowered women. The 60’s saw a new wave of feminism hit the

United States, with women displaying a newfound willingness to enter the workforce. Dove

used its first “Real Women” tagline in a number of ads which featured mock hidden-camera

testimonials of professional women heaping praise onto Dove products.

As the 20th century progressed, so too did Dove’s catalogue as the company incorporated more

complex and specialized products designed to sufficiently cover every end of personal care. In

terms of skin, Dove would introduce moisturizers and dry skin care, among other products. In

the 1980’s, the company developed specialized hair care treatment for dry or damaged hair, as

well as hair oils. This Dove become a global leader in bath time hair care to supplement their

skin and soap dominance.

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 Reviews

Recognizing that skin care begins but does not end with a bar of soap, Dove has developed an

entire line of outside-the-bath skincare products designed to promote healthy, clear skin. For

starters, Dove Cream Oil Body Lotion uses real shear butter to reveal silky, smooth, and

healthy skin. The oil lathers and penetrates the skin in order to create a moisturizing effect that

works and lasts. Dove Cream Oil Intensive Body Lotion, on the other hand, uses a blend of

nourishing oil and hydrating cream in order to sooth dry skin; promote moisture, and skin

health. Either lotion is a great choice if you are looking to improve or maintain your healthy

skin!

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 Real Beauty

Women have always been our inspiration. Since the beginning, we have been wholly

committed to providing superior care to all women and to championing real women and real

beauty in our advertising.

As part of the 2004 Dove Campaign for Real Beauty, we featured images of real women in

our advertising that represented a broader image of beauty. Together with generations of

women, Dove has helped widen the definition of beauty.

Our commitment to redefining beauty remains the same and we will continue to use ad

campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what

makes women unique. In 2017, in celebration of Dove’s 60-year anniversary, we are

renewing our commitment to women globally by launching the Dove Real Beauty Pledge,

consisting of 3 vows:

1. We always feature women, never models.

2. We portray women as they are in real life. We do not digitally distort our images.

3. We are helping 40 million girls build self-esteem and positive body confidence.

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Dove soap images

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 BABY DOVE SOAP LINE EXPLAINED & REVIEWED
It’s important to remember that a babies skin is a lot more sensitive than an adults. This is

largely due to their skin being thinner than ours and having less of a protective acid mantle

layer, due to their sebaceous and sweat glands being less effective than an adults.

So as a result, babies and young children require skin care products that are specially refined

for their sensitive skin types. This means that they have to be free of many of the harmful

chemicals that so often have a negative effect even on adult skin. Dove is a company that has

always striven to produce the best products for sensitive skin types – so it comes as no surprise

that their Baby Dove line is exceptionally well-suited to young and sensitive skin types. Let’s

take a look at what this line includes.

Firstly, we have the Baby Dove Tip to Toe Wash. This is an exceptionally effective cleansing

wash and helps to remove dirt and grime without drying out your child’s skin. This also makes

it suitable for adults with skin issues such as eczema or psoriasis as it’s mild and soothing. It

hydrates a lot better than the Baby Dove Soap Bar in my opinion, but if you’re tight on cash,

the soap bar will work just as well.

Then comes the Baby Dove Nourishing Lotion or the Baby Dove Sensitive Skin Lotion. I’m

not sure how much of a difference there are between these products (the ingredients lists look

quite similar) but they’re both pretty effective nonetheless. The lotion absorbs quickly and

easily and will keep the skin feeling hydrated throughout the day – even after just one

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application. It’s become my preferred moisturizer at the moment, so I share it with my two year

old!

The Baby Dove Diaper Rash Cream is a great product for when your child has those

uncomfortable diaper rashes and is keeping you up at night, crying over the irritation. Simply

apply a healthy dollop of the stuff to the affected area and wait as it’s cooling, soothing recipe

takes goes to work on the irritated skin. It also helps to build up a light barrier, thus helping to

prevent the onset of rashes in the first place. A definite must have for young children who love

running around a lot.

Finally, we have the Baby Dove Baby Care Wipes. These are the quite the same as most

sanitary wipes – except that the formula is a little less heavy in terms of it’s use of industrial

chemicals. This means they’re safer than most conventional sanitary wipes. However, I would

recommend trying a few different brands of child-friendly wipes as these aren’t flushable and

you can find a cheaper alternative that is just as effective. So don’t stress too much about these

– but they do smell really great and are quite effective as a makeup remover as well. So

approach them with an open mind.

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