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Ic Pre 01a T 60 Second

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In Company Pre-intermediate Resource materials

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1a 60-second pitch
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Overview
Students read a definition of a 60-second pitch, then order the
transcript of a 60-second pitch by matching common word
partnerships and collocations. Then using the transcript as a
model, they make a 60-second pitch about a business idea.
Preparation
One copy of the worksheet for each student.
Procedure
1 Hand out copies of the worksheet. Introduce the topic
of a 60-second pitch by reading the definition in exercise
1 with the class. Explain that it is similar to the elevator
pitch on page 4 of the Student’s Book but that it is used
to describe quickly a business idea you have, rather than
promote your company to a potential client.
2 Write customer loyalty scheme on the board and make
sure everybody understands what it means. Brainstorm
arguments which could be included in a 60-second pitch
about this type of scheme, e.g. repeat business, new
customers if attractive benefits, etc.
3 Individually or in pairs, students put the two sections of
the pitch in exercise 2 in order. Monitor, helping with
vocabulary as necessary.
4 Check the sequence by asking students to read the pitch
aloud in the correct order. Explain the meaning of any
unfamiliar collocations or word partnerships. Then focus
students’ attention on the discourse markers used in the
pitch (First, Second, Third, Finally) to introduce each
new argument.
5 In exercise 3, students prepare and make a 60-second
pitch on one of the topics. Monitor, helping with
vocabulary as necessary. (You may like to have students
work in pairs during this preparation stage, and then
divide students into new pairs to make the pitch.)
Answers
1d 2b 3h 4f 5c 6a 7g 8i 9e 10 n 11 r
12 j 13 o 14 l 15 q 16 m 17 p 18 k

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In Company Upper intermediate Teacher’s Book © Macmillan Publishers Limited 2003
Downloaded from www.businessenglishonline.net

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