NX0472 / LD0472: Developing Global Management Competencies I (BI Strand)

Module Code: NX0472 / LD0472 2017-18

Module Title: Developing Global Management Competencies I - BI Strand

Distributed on: Teaching Week 1/2

Weighting: This coursework accounts for 50% of the total mark for this module

Electronic Management of Assessment (EMA) applies - please note that assignments will need to
Submission of
be submitted electronically by the given deadline via Turnitin. The Turnitin link will be made
Assessment:
available on the module’s eLP (Blackboard) site.

BI Assignment (component for overall module assessment, and worth 50% of module mark) –
Hand in Dates hand-in date is published by the faculty office;
& Weightings: 1. Mid-semester report deadline is 12 noon on Monday 6th November 2017
2. End-semester report deadline is 12 noon on Monday 11th December 2017

General Information
Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the e-
Learning Portal (Blackboard) site for the module. Students are advised to read and follow this information.
These components of the assessment are for the BI strand of the module with a total weighting of 50%. The
assignment for this strand of the module (Business Intelligence - BI) is an individual report – further detail is below. The
assignment is designed to allow students to demonstrate skills learnt in both strands of the module and to be delivered
using methods commonly used in the workplace. Note: all components of the assessment must be attempted
(component 3 are for BI).

Module Learning Outcomes (MLOs)

At the end of the module the student will:
1. Critically analyse and communicate complex issues effectively (BI Strand – assessed in this assignment) [MLO1]
2. Demonstrate decision making, problem solving and project management skills (BI Strand – assessed in this assignment)
[MLO2]

Assessment Overview
Assignment (50% of module mark): Individual Assessment - This is an individual assignment (2000-word report). You have
been appointed as a Business Analyst in charge of Newcastle United Football Club (FC) performance review. You are
expected to submit a report that will critically appraise your chosen department or sector of Newcastle United FC by
implementing and deploying a Business Intelligence/Data Analytics System (using Microsoft Excel and SAS).

Assignment 2 Brief (Individual - 50% of module mark) - [assessing MLO1 & MLO2]
This report should the following key elements:

1. An introduction to the problem/opportunity statement regarding Newcastle United FC [10%]

2. Theoretical framework to link problem/opportunity statement with business intelligence/data analytics system [20%]
3. Evidence of knowledge of key business intelligence/data analytics systems (MS Excel and SAS) [20%]
4. Critical analysis and justification of the effective and efficient use of the BI / DA system implemented (MS Excel and
SAS) [20%]
5. A conclusion and recommendations for the successful implementation and use of a BI / DA solution in Newcastle
United FC [20%]
6. Clarity of expression. The report must be supported by academic references and examples and include a single
reference list [10%].

Your report should conform to the following specification:

 Use the MS Excel template provided (insert all required worksheets, including dashboard and SAS report).
 The assignment should be submitted electronically.

Word limits and penalties for assignments

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NX0472 / LD0472: Developing Global Management Competencies I (BI Strand)

The word count is to be declared in the template provided. The word count does not include:
 Title  Reference list  Any worksheets  Appropriate tables, figures
besides the and illustrations
Executive summary
report

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith,
2011 p.123)] are included in the word count.
If the assignment is within +10% of the stated word limit no penalty will apply.
If the word limit of the individual report exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will
be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7
marks will be imposed, giving a final mark of 63.
If the word count is falsified, students are reminded that under ARNA regulations this will be regarded as academic
misconduct.

Submission of Assessment & Feedback:

Electronic Management of Assessment (EMA) applies: please note assignment will need to be submitted electronically by
the given deadline via Turnitin. The Turnitin link will be made available on the module’s eLP (Blackboard) site.

Individual Work (Assignment) - the assignment must be submitted electronically via the EMA system using Turnitin on the
eLP (Blackboard).

Summative Feedback - you will be provided with a mark and feedback on your performance, which will include any actions
to be taken to improve performance. This will be returned to you via the same system used for submission of the
assignment i.e. EMA system.
Formative Feedback – will be provided during the workshops / seminars throughout the semester in order to feed
forward into the final report.

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply.

For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the
total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be
awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without approval will be
regarded as not having been completed. A mark of zero will be awarded for the assessment and the module will be
failed, irrespective of the overall module mark.

For clarity: if the original hand-in time on a working day is 12noon the 24-hour late submission allowance will end at
12noon on the next working day

These provisions apply to all assessments, including those assessed on a Pass/Fail basis.

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Postgraduate programme goals and objectives. Goal

One: To develop the skills necessary for employment and career progression

Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing
1
self-development.
2 Demonstrate the development of inter-personal and intra-personal skills.

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NX0472 / LD0472: Developing Global Management Competencies I (BI Strand)

3 Competence in contemporary analytical and ICT applications.

Goal Two: Be culturally and ethically aware

Demonstrate their ability to work in culturally diverse groups and teams and make appropriate and
1
personal contribution to team effectiveness.
2 Reflect on their own ethical values.

Understand the wider impact of individual or organisational decision making on social and environmental
3
contexts.

Goal Three: Have developed leadership and management capability

X 1 Analyse and communicate complex issues effectively (MLO1)

X 2 Demonstrate decision making, problem solving and project management skills (MLO2)

Goal Four: Have developed and applied knowledge of international business and management theory

Acquire, interpret and apply knowledge of international business, management and organisational
1
functions.
Demonstrate an understanding of the impact of innovative and contemporary research on the business
2
and management community.
Acquire, interpret and apply specialist functional knowledge in relation to their programme of study
3
(specialist programmes only).

Goal Five: Have developed a range of research skills and project capabilities

Plan and complete a major piece of research or project on a contemporary business, financial,
1
management or leadership topic.
Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of
2
contemporary business and management issues.

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Assignment Marking Scheme & Feedback

Student Name [ID]:

Performance Area* 0-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100%

Student Demonstrates Standard Not Met 1 Standard Not Met 2 Meets Standard 1 Meets Standard 2 Exceeds Standard 1 Exceeds Standard 2 Exceeds Standard 3
Clearly insufficient Insufficient A very good
(A) An introduction to the An adequate A good introduction, An excellent An outstanding
introduction is given, introduction is given. introduction, providing
problem/opportunity introduction, providing providing a clear introduction, providing introduction, providing
with the rationale The rationale and a very clear rationale
statement regarding some rationale for the rationale for the case- an excellent rationale an exemplary rationale
and organisational organisational links for the case-study,
Newcastle United FC case-study, but the study, with some for the case-study, for the case-study, with
link not explicit or need to be more with some very good
[10%] evaluative and good evaluative and with excellent outstanding evaluative
argued. There are explicit. There are evaluative and
contextual links could contextual links evaluative and and contextual links.
large gaps in gaps in contextual links
be stronger provided. contextual links.
understanding. understanding. provided.

Outcome - A 0-3 4 5 6 7 8 9-10

(B) Theoretical Completely
framework to link Insufficient
insufficient Adequate theoretical A good theoretical A very good An excellent An outstanding
problem/opportunity theoretical
theoretical framework linking framework linking theoretical framework theoretical framework theoretical framework
statement with framework linking
framework linking problem/opportunity problem/opportunity linking linking linking
business problem/opportunity
problem/opportunity statement with statement with problem/opportunity problem/opportunity problem/opportunity
intelligence/data statement with
statement with business business statement with statement with statement with
analytics system business
business intelligence/data intelligence/data business business business
[20%] intelligence/data
intelligence/data analytics system analytics system intelligence/data intelligence/data intelligence/data
analytics system
analytics system analytics system analytics system analytics system

Outcome – B (MLO2) 0-7 8-9 10-11 12-13 14-15 16-17 18-20

(C) Evidence of A completely
knowledge of key An insufficient An adequate A very good An excellent An outstanding
insufficient A good knowledge of
business knowledge of key knowledge of key knowledge of key knowledge of key knowledge of key
knowledge of key key business
intelligence/data business business business business business
business intelligence/data
analytics systems intelligence/data intelligence/data intelligence/data intelligence/data intelligence/data
intelligence/data analytics systems
(MS Excel and analytics systems analytics systems analytics systems analytics systems analytics systems
analytics systems
SAS) [20%]

Outcome – C 0-7 8-9 10-11 12-13 14-15 16-17 18-20

(D) Critical analysis and A completely
justification of the An insufficient An adequate A very good An excellent An outstanding
insufficient A good understanding
effective and understanding of the understanding of the understanding of the understanding of the understanding of the
understanding of the of the business / data
efficient use of the business / data business / data analyst business / data business / data business / data analyst
business / data analyst skills needed
BI / DA system analyst skills needed skills needed for a BI / analyst skills needed analyst skills needed skills needed for a BI /
analyst skills needed for a BI / DA system is
implemented (MS for a BI / DA system DA system is for a BI / DA system is for a BI / DA system is DA system is
for a BI / DA system demonstrated
Excel and SAS) is demonstrated demonstrated demonstrated demonstrated demonstrated
is demonstrated
[20%]

Outcome – D (MLO1) 0-7 8-9 10-11 12-13 14-15 16-17 18-20

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 NX0472 / LD0472: Developing Global Management Competencies I (BI Strand)

(E) A conclusion and A very good An excellent An outstanding

recommendations for An adequate A good conclusion
conclusion providing a conclusion providing conclusion providing an
the successful Clearly insufficient Insufficient conclusion providing a providing a well-
very well-argued an explicit, thoroughly exemplary and fully
implementation and conclusion with a conclusion with a reasonable summary argued summary of
summary of the key argued summary of argued summary of the
use of a BI / DA very poor summary poor summary of the of the key points and the key points and
points and the key points and key points and
solution in Newcastle of the key points and key points and recommendations for recommendations for
recommendations for recommendations for recommendations for
United FC [20%] recommendations recommendations the chosen the chosen
the chosen the chosen the chosen
organisation. organisation.
organisation. organisation. organisation.

Outcome - E 0-7 8-9 10-11 12-13 14-15 16-17 18-20

(F) Clarity of expression and Clearly insufficient Insufficient report Adequate report layout Good report layout Very good report Excellent report layout Outstanding report
case-study. The report
report layout and layout and and formatting, with a and formatting, with a layout and formatting, and formatting, with an layout and formatting,
must be supported by
formatting, with little formatting, with reasonable range of good range of citations, with an extensive range extensive range of with an extensive range
academic references
or no use of citations limited use of citations citations shown in the all shown in the of citations, all shown in citations, all shown in of citations, all shown in
and examples and
and reference list and reference list reference list reference list the reference list the reference list the reference list
include a single
reference list [10%]

Outcome - F 0-3 4 5 6 7 8 9-10

Overall Mark Outcomes [A+B+C+D+E+F] =

Further Comments:

Postgraduate Goals and Objectives

Not Met Met Exceeded

Postgrad Goal 3, Objective 1 [MLO1] - Analyse and communicate complex issues effectively
[Based on Outcome C]

Postgrad Goal 3, Objective 2 [MLO2] - Demonstrate decision making, problem solving and
project management skills [Based on Outcome B]

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