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Business Plan
Your identity
Simulation : HECM_MBA_J53_B -D
Enterprise: Dirty Inc.
Executive Team
CEO: Teerathut Lerstsakwimand Marketing & Sales: Malini Jain
R&D: Joseph Monroe Production: Joseph Monroe
HR: Kashan Awais Finance: Kashan Awais
Other: - Other: -
Industry Analysis
1. Strength: advanced technologies, quality of the products, accurate forecast in pricing and production capacity,
flexibility in management of human and financial capital, ability to align our action plan with the goals.
2. Weaknesses: Limited budget, lack of available finance to venture into new markets.
3. Threats: limited demand, competition in out-innovated, rapid product redundancy, barriers to enter new market.
4. Opportunities: diverse market preferences that differentiate quickly.
Company diagnostic
1. Resources:
● Human and financial capital.
● Research and Development.
● Access to reliable suppliers.
2. Competencies:
● Thorough market analysis.
● Strategic alignment of objectives, allocation of resources and execution
● Effective and efficient implementation of strategies.
● Optimum use of R&D to develop new technologies ahead of the competitors
● Development and incorporation of the element of quality into the firm’s overall culture
3. Future capabilities:
● The ability to stay ahead of the competitors in terms of innovating new and advanced products.
● The ability to expand into the international market
● To surpass the competitors in terms of quality and technology development
Goal
To be the industry leader in production and distribution of highly specialized technological
products and services to Enterprise and SMEs in America and Europe
Values
Innovation, Excellence, and Speed
Strategy
Customer value:
● Deliver high quality products and services to satisfy and maintain the customers.
● Increase growth in turnover.
● Maintain sales target achievement thus maintaining price attractiveness.
Competitive advantages: How are you going to conquer new market share?
● Investing in R&D, quality and services quickly and heavily.
● Maintaining progressive lead in quality and innovation, or "staying one step ahead."
● Precise resource allocating to match market segment preferences.
Innovation architecture:
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Technologies Development S,C I - - - -
Product Development - - TSC TSCI TSI -
Sales objectives:
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Total Sales 30,000 33,000 39,000 49,000 52,000 52,000 49,000
Domestic Sales 30,000 33,000 39,000 39,000 39,000 39,000 39,000
International Sales 0 0 0 10,000 13,000 13,000 10,000
Consumers Sales 15,000 11,000 10,000 10,000 10,000 10,000 10,000
Small Business Sales 10,000 11,000 14,000 19,000 20,000 20,000 19,000
Enterprise Sales 5,000 11,000 15,000 20,000 22,000 22,000 20,000
▪ Capital increase = 0K
▪ Long term debt = ~4000K
▪ Short term debt = 0
▪ Total = 3500k