Cheat Sheet PDF
Cheat Sheet PDF
Cheat Sheet PDF
guide to terminology
Orientation
Kenneth Burke’s Permanence and Change describes orientation as a bundle of judgments
producing self-perpetuating interpretations of the world, “creating the measures by
which it shall be measured.” An orientation is a framework, a way of being in the world.
Sacred rhetorics that promote habits (as through liturgy) or ways of life pursue an orien-
tation.
Person-giving
Bruno Latour characterizes religious speech as “presence-enhancing or person-giving.”
Rather than connecting the audience to transcendent facts (as in science) or forming
an identity (as in politics), sacred rhetoric gives people to one another, brings attention
to the here and now. As with the statement “I love you,” the point is not to convey new
information but to draw people together.