Socio - Economic Profile of The Women Consumers and Their Opinion On Purchase of Products From Departmental Stores in Erode District

International Journal of Trend in Scientific
Research and Development (IJTSRD)

International Open Access Journal
ISSN No: 2456 - 6470 | www.ijtsrd.com | Volume - 2 | Issue – 1
Socio - Economic Profile of the

he Women Consumers and
their
heir Opinion on Purchase of Products from
rom
Departmental Stores in Erode District
Dr.V.K.Sasikala
Assistant Professor, J. K. K. Nataraja College of Arts & Science,
Komarapalayam, Namakkal, Tamil Nadu, India
ABSTRACT
The departmental store enables the customers to 2. Statement of the problem
purchase their entire requirement under one roof and
hence the customers need not go to different shops for In this study, an attempt has been made by the
the purchase of products. This provides great researcher to find the answers to the following
convenience to the customers and also saves their questions.
time and labour. The present study focuses on the
 What are the needs of the women consumers?
socio – economic profile of the female customers and
 What are their opinions on quality of the product,
to find out their opinion about quality of the product,
service and price of the products while purchasing
service and price of the products while purchasing the
the products from the department stores?
products from the department stores.
 How the departmental stores are to be
modernized?
Keywords: Requirement, Roof, Convenience, labour,
Quality, Service
3. Objectives of the Study
1. Introduction The following are the objectives of the study.
Gone are the days were the consumer went in search 1. To study the socio – economic profile of the
of materials from shop to shop. Today, things are female customers.
made available in one shop, one place. These days; 2. To find out the customers’ opinion quality of the
consumer buying is not mere transfer nsfer of item from product, service and price of the products while
seller to buyer. Consumer wants buying to become a purchasing the products from the department
happy affair. They would like to see, touch and feel stores.
the commodities that they buy. Understanding this 3. To offer suitable suggestions based on the
psychology for the consumer many organizations findings of study.
have come to make purchase of happ happy affair a
department store is a retail establishment which 4. Statistical Tools
specializes in satisfying a wide range of the
consumer’s personal and residential durable goods The following tools of analysis were used for the
product needs; and at the same time offering the study.
consumer a choice multiple merchandise lines, at
variable
riable price points, in all product categories.  Simple percentage analysis
 Chi-square analysis
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 1 | Nov-Dec

Dec 2017 Page: 686
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
5. Scope of the study Table 2: Marital Status of the Respondents
The scope of present study has been restricted to Marital status No. of Percentage
Erode district in terms of customer satisfaction. The respondents
study has been undertaken on the basis of sample
Married 420 70.00
survey. The study mainly elicits views from
consumers about price, quality, package, door Unmarried 180 30.00
delivery, availability, convenience, quantity, and after Total 600 100.00
sales service. Sources: Survey data
6. Limitations of the study It is observed table 2 shows that 70.00% of the
respondents married and remaining 30.00% of the
The study suffers from the following limitation: respondents are unmarried.
 The study area is restricted only to Erode District.
 Sample size has been restricted to 600 sample due It is concluded from the above analysis that majority
to time constrains. (70.00%) of the respondents are married.
 At the time of completing the questionnaire, the
researcher had faced some problems like Table 3: Occupational Status of the Respondents
unwillingness of the respondents and inability of
the respondents in filling the questionnaire. Occupation No. of Percentage
status respondents
7. Analysis and Interpretation
House wives 180 30.00
Socio-economic profile of the Respondents
Table 1: Age of the Respondents Farmer 81 13.50
Age No. of Percentage Business 105 17.50

respondents
Government 120 20.00
below 20 years 75 12.50 employee
Others 114 19.00
20 to 30 years 135 22.50
Total 600 100.00
30 to 40 years 180 30.00
Above 40 210 35.00 Source: Survey data

years
Total 600 100 The above table 3 shows that 30.00% of the
respondents are House wives, 13.50% of the
Sources: Survey data
respondents are Farmer, 17.50% of the respondents
are Business, 20.00% of the respondents are
The above table 1 shows that 12.50% of the
Government employee, 19.00% of the respondents are
respondents with the age group of below 20 years,
others.
22.50% of the respondents belongs to the age group of
20 to 30 years, 30.00% of the respondents belongs to
It is concluded from the above analysis that majority
the age group of 30 to 40 years, 35.00% of the
(30.00%) of the respondents are House wives.
respondents belong to the age group of above 40
years.
It is concluded from the above analysis that majority

(35%) of the respondents belong’s to the age group of
above 40.
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 1 | Nov-Dec 2017 Page: 687
Chi-Square Analysis:
Table 6
Table 4: Relationship between Age and Price of Relationship between Age and Customer Service
Product
Age Level of satisfaction Total Level of satisfaction Total
Satisfaction Low Age Satisfied Low
satisfaction satisfied
below 20 75 60 135 below 20 90 45 135
years years
20 to 30 135 45 180 20 to 30 113 68 180
years years
30 to 40 68 52 120 30 to 40 68 52 120
years years
Above 40 90 75 165 About 40 98 67 165
years years
Total 368 232 600 Total 368 232 600
Degree of freedom = 3 Degree of freedom = 3

Level of significance = 5% Level of significance = 5%
Calculated value = 20.34 Calculated value = 3.09
Table value = 7.814 Table value = 7.814
It is identified from the above table 4 that the It is observed from the above table 6 that the
calculated chi-square value is greater than the table calculated chi-squire value is less than the table value.
value. So the framed null hypothesis has been So the framed null hypothesis has been accepted.
rejected. Hence, it could be concluded that there is Hence, it could be concluded that there is no
close relationship between Age and Price of product. relationship between Age and Customer service.
Table 5 FINDINGS, SUGGESTIONS AND

Relationship between Age and Quality of Product CONCLUSION
Age Level of satisfaction Total
Satisfied Low Findings of the study:
satisfied Female customers’ opinion about the quality,
below 20 83 52 135 service, price in departmental stores:
20 to 30 105 75 180  A majority of 70% of the sample respondents
30 to 40 75 45 120 were married.
above 40 105 60 165  Majority of 35% of the sample respondents were
Total 368 232 600 to the age group of above 40 years.
 A higher proportion of 30% of the respondents
Degree of freedom = 3 were in house wives.
Level of significance = 5%  There is close relationship between Age and Price
Calculated value = 1.69 of product.
Table value = 7.814  There is no relationship between Age and Quality
of product.
It is evident from the above table 5 that the calculated  There is no relationship between Age and
chi-square value is less than the table value. So the Customer service.
framed null hypothesis has been accepted. Hence, it
could be concluded that there is no relationship SUGGESTIONS:
between Age and Quality of product.
The following are the suggestions based on the
findings of the study.
 Attractive and effective advertisement through REFERENCES:
various media should be repeatedly given in order
to capture the attention of potential customers. 1. Kothari, C.R: Research Methodology, New Age
 Customers feel that more branches should be International PVT Limited, Publisher, New
opened in many places especially nearest to their Delhi.
residence. 2. Gilbert A, Churchill, Jr., Marketing Research
 More price discount is to be given Methodological Foundations, USA, The Dryden
 The quality of the product must be maintained Press, Fifth Edition, 1991.
 The service is to be accelerated and maintained
3. D. Aaker, V.Kumar, and G. Day – Marketing
CONCLUSION: Research, Singapore, John Wiley & Sone (ASIA)
Pte Ltd, Seventh Edition, 2003.
A departmental store is a large retail trading
4. Kotler Philip, Principles of Marketing, Sultan
organization. The main aim of every departmental
Chand and Company Ltd., New Delhi, 2002.
store is to provide and fulfill all requirements of their
customers at one place along with comforts and 5. Gupta .S.P: Statistical Methods, Sultan Chand @
facilities which a small scale retailer cannot provide. sons, New Delhi.
The departmental store is usually located in the 6. Gunther Barth, “The Department Stores”, in City
central area of a large city. It serves maximum people: The Rise of Moderns City Culture in
number of people. It offers wide variety customers. Nineteenth-Century America. ( Oxford University
The motto of every departmental store is to provide Press, 1980) pp 110-47.
high quality goods and render professional services to
their customers. They spend heavily on sales 7. Ghosh, P., (2010), “Customer Expectations of
promotion. It gives discounts, special seasonal offers, Stores Attributes: A Study of Organized Retail
gift schemes, festival offers, etc. Outlets in India”, Journal of Retail & Leisure
Property, 9(1): pp.75-87.

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International Journal of Trend in Scientific

Research and Development (IJTSRD)

Socio - Economic Profile of the

@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 1 | Nov-Dec

Age No. of Percentage Business 105 17.50

Above 40 210 35.00 Source: Survey data

It is concluded from the above analysis that majority

Degree of freedom = 3 Degree of freedom = 3

Table 5 FINDINGS, SUGGESTIONS AND

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