Classic

Company Profile
The ROYAL CLASSIC GROUPS, a 400 crore company, 100% Vertically integerated textile major has been
at the forefront of quality and innovation since its inception four decades ago. It has its customers
across the world with a current supply of a quarter of a million pieces per month.
RCG is one of the few completely backward integrated entities in the garment industry with its own
cotton cultivation to ginning, spinning and knitting/weaving to dyeing, finishing and garmenting
infrastructure. This infrastructure aids RCG in maintaining quality control process and self – reliance
within the vertical providing them with ample scope for further expansions.
As performance bars got raised to new heights and requirements started becoming more demanding in
nature, RCG realized that operational efficiencies was the key to acquire the all important competitive
edge. The group then methodically spread its roots to all the areas which it believed was critical for
growth, and once this was done they made sure that the roots work as a single unit with the singular
objective of helping the organization achieve its goals.
RCG now deals with all kinds of textile such as 100% Cotton, 100% Mercerized, Poly Cotton Blended,
Cotton/Rayon Blended, Linen/Cotton Blended, Spandex, Hydrotec, Polyester, Micro Fabric and premium
knits such as Micro cross, waffles, Square structures, Interlock knit and soon more then 2000 well
trained employees take care of the capacity requirements.
Classic Polo
Core Product offering Casual men’s wear
Price Positioning Mid-premium brand
Fashion Quotient Innovative, Trendy
EBO’s India – 63 outlets, Singapore – 1

outlet.
Large format stores Central, Shoppers’ Stop, Globus,

Spencer’s, mega mart, Pratheek
lifestyle (Coupons), Reliance
trends, Aditya Birla Retail ltd
(More) and brand factory
MBO’s 3500
The Royal Classic Groups (RCG) began in 1991 as an exporter and gradually grew into a Rs 400 crore
textile giant with two brands under it wings through its 100% vertical integration state-of-the-art in-
house production. In February 2001, the company launched its maiden T-shirt brand Classic Polo,
making its foray into the domestic market. Classic Polo became the most preferred brand for Tees in a
short while in the southern and western markets posing a tough competition to the leaders in north and
west. Within a short time, this brand figured among the top five casual brands in India. RCG acquired
Smash, another T-shirt brand, in September 2004 and launched its exclusive premium men’s intimate
wear under the brand name Smash in April 2005.
Classic Polo was awarded as the brand for the year 2005-06 for men’s casuals. Although, Classic Polo is
primarily a T-shirt brand, the range also offers a complete lifestyle/wardrobe like exclusive T-shirts,
shirts, trousers, etc.
Mission
Classic Polo aims to be and remain the leading retailer of world-class men’s wear in India and become a
compulsory part of men’s wardrobe solution by 2010.
USP
Widest range – 200 designs per season and 2-3 new styles per day. Consistent quality 0.01% defective
percentage, Almost nil! 120 hours from design conceptualization to finished product. Classic Polo has the
manufacturing capacity (Per day) T-shirts – 15000, Shirts – 4000 and trousers – 4000. Classic Polo
symbolizes as an innovative, trendy and youthful premium casual brand providing consumers with
comfort and confidence fortified. Through a wide product portfolio, the brand caters to the broad
segment of its customers. Classic Polo is among the few companies in the world to offer in-house fibre to
fashion. A 100 percent vertically integrated company offers brands of international quality standards.
Product rationalization and price segmentation form the crux of the brand’s strategy. Swiss club shirts
catering to the premium segment male are manufactured using Italian fabric to restore sheen and feel
even after multiple washes.
Beyond Business
Social Commitment
After abiding all the statuary laws of country, Still RCG strives hard to deliver its best capable solution
for the needy General Public. Few of them are:
 Plantation of 5000 trees in the year 2002
 Construction of school class rooms for Village panchayat school in year 2003
 Establishment of factory in most backward / deprived village whereby creating job opportunity
of about 500 women folks
 Plantation of 10000 trees in year 2005 & maintaining it for next 3 years
 The Pond on the Andiplayam Village Panchayat has been re-constructed
 Construction of School Class rooms for the Iduvamplayam Village Panchayat school in the year
2008
 Installation of Solar Panel for the Dyeing Plant
 “Flying on the Wings of Fire” Documentary Film Released about our Former President Dr.
A.P.J Abdul Kalam
o RCG has combined with Minvelli Media Works and released the documentary film
about our Former President
Dr. A.P.J. Abdul Kalam

Classic

Uploaded by

Copyright:

Available Formats

Classic

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Classic

Uploaded by

Copyright:

Available Formats

Company Profile

Core Product offering Casual men’s wear

Price Positioning Mid-premium brand

Fashion Quotient Innovative, Trendy

EBO’s India – 63 outlets, Singapore – 1

Large format stores Central, Shoppers’ Stop, Globus,

 Plantation of 5000 trees in the year 2002

of about 500 women folks

 The Pond on the Andiplayam Village Panchayat has been re-constructed

 Installation of Solar Panel for the Dyeing Plant

A.P.J Abdul Kalam

about our Former President

Dr. A.P.J. Abdul Kalam

You might also like