Green City Plan
Green City Plan
Mission:
To make real estate for residential and tourism purpose truly
environmental friendly
Vision:
To create an environmentally sustainable world
INDUSTRY
The Indian real estate sector plays a significant role in the country's
economy. The real estate sector is second only to agriculture in terms
of employment generation and contributes heavily towards the gross
domestic product (GDP). Almost five per cent of the country's GDP is
contributed to by the housing sector. In the next five years, this
contribution to the GDP is expected to rise to 6 per cent. According to
industry players, housing accounts for 4.5 per cent of gross domestic
product (GDP) with urban housing accounting for 3.13 per cent.
The real estate sector is also likely to get a boost from Real Estate
Mutual Funds (REMFs) and Real Estate Investment Trusts (REITs). In
fact, according to a CRISIL paper, the REITs would have the potential
to hold at least 5 per cent share of the total global real estate market
by 2010, the size of which would turn to US$ 1400 billion in the next 3
years. The paper titled, ‘Indian REITs; Are We Prepared', says that by
2010, REITs alone would hold a market size of US$ 70 billion of the
total real estate market as its concept is gaining ground in countries
like India and other developing nations.
Foreign direct investment (FDI) into India in the real estate sector for
the fiscal year 2008-09 has been US$ 12.62 billion approximately,
according to the latest data given by the Department of Policy and
Promotion (DIPP).
Government Initiatives
Positioning:
The green palm city is targeted towards the higher income families
looking for a healthier living through greener means and for the
tourists wanting to stay in eco friendly atmospheres.
This brochure will act as the initial part of the advertising. Its reach
will be limited to the locals mainly. However, the brochure will also be
distributed at international real estate fairs and other trade fairs.
The website:
The next step of the marketing plan is to design the site website…
The website will play the most crucial role in the successful sale of the
project. Since a major part of the prospective buyers are the NRIs, the
brochure does not serve as much use to them. Hence, a major cost of
the marketing plan will be utilized for online marketing.
The website will be very user friendly, attractive and will have a lot of
relevant information.
The various drop-down menus that are there will have various
information.
- The Information bar:
Contains info about the site like area, plots available, contacts,
etc. as drop down links.
- Accommodation:
Is about places available for tourist stay
- Go! Goa:
Is about the various activities that can be done while on vacation
in Goa and also what’s happening. It also includes the various
entertainment packages and tours, etc. provided by the resort
Advertisements on Google:
Google is the most widely used search engine in the world and
generates a host of data on any given subject.
With relation to the green palm city, it is also the most widely used
engine for the purpose of finding real estate and plots.
- Video ads
Text Ads:
Text ads will comprise of a banner ad with various different captions
such as
- A home away…
Each banner ad will also have a small description about the link and
the destination.
For example; the banner ad with the title ‘The ideal family destination’
will have the following description; “the ideal home for your family –
its green and clean”
Each of these banner ads will have the link which takes the customer
directly to the particular webpage he is looking for on the Green City
website instead of directing him to the website Main page.
The videos will be in the form of Hover ads (flash ads). These ads are
relatively lighter than other mpeg ads and therefore load much faster
saving the customer’s valuable time and patience.
Also, the ads will be screened on the Airline websites such as British
Airways, Jet Airways, and also on the sites of Thomas Cook.
Print Ads:
Simultaneously, ads will also be put on nationalized news papers and
local daily’s in order to generate sales.
The Cost Break up
The cost break up for the entire marketing plan is broadly divided into
- Cost of brochure
Cost of Brochure
A total of 2000 brochures will be printed. These will come at a cost of
Rs. 100/- each. A total of Rs. 200000/- will be spent on the brochures.
sub-
Particulars Rate Period total Total
Developing
1 Website 30000
50 *100 clicks per 12
2 Pay per click day months 90000
add: Fund 60000 150000
Cost per 12
3 thousand months 200000 200000
On other
sites…
Cost of
4 Brochure 2000 * 100 200000 200000
6
4 Print ads months 200000 200000
additional
5 Fund 20000
6 Total 800000
Implementation Plan:
The marketing plan will be spaced out over a period of 3-4 yrs. The
above mentioned plan is for the first year alone. In this period, ads will
be at their highest as the initial investment will be desired.
Once the plots have been sold out, marketing will reduce drastically
and will begin once again in full swing when the construction is
complete. This second phase of marketing will be for the generation of
tourists to increase the inflow of tourism to the Green Palm Resorts.
OUR CONCEPT
The primitive concept of a green city has been taken as an opportunity
to generate income as well as sustaining our planet. Our Green Palm
resort is in itself operating as a green city. Here, we are inculcating the
green city concept into a profit-making business while maintaining the
eco-friendly nature of our city. A 250000 sq meter development made
up of a whole lot of green initiatives, all taken for one dual motive and
objective and i.e. profit through sustainable development.
OUR PLAN
Our green city will be a tourist destination. We ‘K.K builders’ would be
buying a huge plot of land in the Caninguinim area. We would be
constructing many apartments, villas as well as a big resort. The villas
and apartments would be investments from individual investors, who
would like to earn money along with us. These individuals would be
investing their own money reducing our risk profile. We would be
managing the resort as well as the renting out of apartments and
villas. The city will contain basic amenities for the residents and
guests.
We would start our city by investing money ourselves to build our city.
Complete construction of the building would be outsourced to an
external firm. The city would be built in approximately 3 years. After
the complete city is built we would be inaugurating our resort and start
renting our city to tourist. We would give all our guests a wonderful
experience as they leave, so that they come back again. The eco-
friendly nature of our city would help us in retaining and giving our
guests an experience of their life time. They would feel as if they are
living in the nature’s nest.
- Caninguinim - Goa
- Area – 2,50,000 square meters
FACILITIES
The centre is fully equipped with all the facilities for AYURVEDA
treatments. We have well-furnished and comfortable rooms. The
environment is on a resort to Give a sense of relaxation. Practicing and
propagating AYURVEDA is the only aim. The centre is operational with
our specialized and talented doctor in AYURVEDA who is also trained in
Indian health with delicious taste. With yoga instructor experience
trained to teach yoga. We are a family and with us you will enjoy the
Goan hospitality and a Family environment.
HORSE RIDING
A horse riding club and stables is already setup at the "GREEN CITY",
the same will be managed by professional people with years of
experience in managing horses and stables in India.
Timetable.
8.30 Pick up anywhere from north or south goa
9.30 Arrive at stables – Welcome drink.
Picnic Lunch for 2 hours (to rest horses)
Includes All Soft Drinks.
Return to stables around 17.30
Thank You Drink.
Departure from stables 17.30 to destination (end of tour) Rs.5,400/-
Available for 2 persons
DOCTOR ON CALL
In green city, we care for your well being, we always have a doctor on
call.
GOLF
LIST OF FACILITIES:
- Hybrid Cars - All the cars purchased in order to serve our guests will
be hybrid cars which run on fuel as well as electricity.
- Solar Power - All houses within the limits of the Green Palm City are
equipped with a solar panel on the top of the roof for an alterate
source of energy directly at the place they are staying.
- Use of CFL bulbs - All our houses and resort rooms shall be lit by CFL
energy saving tube lights
- Purchasing only recycled paper - For all activities within the City the
paper used would be only recycled paper.
- Afforestation – we shall plant big green trees all along our roads so
that its always cool and calm to take a walk under its shade. The area
of land not used for construction will have intensive afforestation.
- Building Material – the materials used for the building process will be
eco friendly products such as cement, fibre glass, wood from
sustainable forests, etc.
CAPITAL STRUCTURE
- We shall include an all equity investment by 8 partners. These 8
partners form the board of directors for the Green Palm city.
- All profits and losses will be equally borne by all partners
TOTAL INVESTMENTS IN FIXED ASSETS
Resort 75,000,000
Security & office 200,000
Farm house 1,400,000
Badminton court 20,000
Tennis court 20,000
Resturant 1,400,000
Club house 600,000
Ayurvedic clinic 200,000.00
Hourse ridding club 266,666.67
Landscape and gardening 5,000,000
Roads 5,000,000
Shopping complex 15,000,000
Land 250000000
DEMAND FORECAST
- During the 3 years construction period 63 villas and 175 flats will
be constructed.
- These assets are expected to be booked and sold to people from
upper class, NRIs as well as foreign investors within the 3 years
of construction.
- The break- up of sale of these assets are as follows. 1st year –
50%, 2nd year- 30% and 3rd year -20%.
WORKING CAPITAL
The working capital is divided into various parts each mentioned in the
profit and loss account.
FUND RAISING
- Each partner contributes 6.25 crores each, with equal
partnerships i.e.12.5%.
Capital structure
Funding
Prannoy 62,500,000.00
Kimberly 62,500,000.00
Bradely 62,500,000.00
Shulen 62,500,000.00
Sakip 62,500,000.00
Natasha 62,500,000.00
Asif 62,500,000.00
Bellina 62,500,000.00
TOTAL 500,000,000.00
Sales
Studio 74,250,000.00 44,550,000.00 29,700,000.00
1 BHK 77,400,000.00 46,440,000.00 30,960,000.00
2BHK 38,220,000.00 20,580,000.00 14,700,000.00
3 BHK Villa 124,200,000.00 73,600,000.00 46,000,000.00
4 BHK Villa 51,600,000.00 30,960,000.00 20,640,000.00
216,130,000.0
Total sales 365,670,000.00 0 142,000,000.00
Operating expenses
Cost of contract construction
Studio 11,760,000.00 11,760,000.00 11,760,000.00
1 BHK 12,133,320.00 12,133,320.00 12,133,320.00
2BHK 6,174,000.00 6,174,000.00 4,802,000.00
3 BHK Villa 37,260,000.00 37,260,000.00 47,190,000.00
4 BHK Villa 18,576,000.00 13,932,000.00 13,932,000.00
Total cost 85,903,320.00 81,259,320.00 89,817,320.00
Balance Sheet
Liabilities 1st Year 2nd year 3rd Year
Patners capital
Prannoy 62,500,000.00 62,500,000.00 62,500,000.00
Kimberly 62,500,000.00 62,500,000.00 62,500,000.00
Bradely 62,500,000.00 62,500,000.00 62,500,000.00
Shulen 62,500,000.00 62,500,000.00 62,500,000.00
Sakip 62,500,000.00 62,500,000.00 62,500,000.00
Natasha 62,500,000.00 62,500,000.00 62,500,000.00
Asif 62,500,000.00 62,500,000.00 62,500,000.00
Bellina 62,500,000.00 62,500,000.00 62,500,000.00
Total capital 500,000,000.00 500,000,000.00 500000000
Additipnal capital 365,670,000.00 216,130,000.00 142,000,000.00
reserve and surplus 101,847,909.33 114,452,118.66
Operating expense 212,069,986.68 197,425,986.68 206,303,986.68
Start up expences 6525000
Net profit/Loss 101,847,909.33 12,604,209.33 -65801986.68
748,922,922.65 849,286,131.98 484,346,145.30
120000000
100000000
80000000
Profit After Tax
60000000
40000000
20000000
0
-20000000 2010-2011 2011-2012 2012-2013
-40000000
-60000000
-80000000
Yeras
HUMAN RESOURCE
General Manager
Functions: To assist the management to validate any document
needed and to schedule meeting timings. Everyday a meeting is held
and either the GM conducts the meetings to discuss every day
progress of the organization and if problems found then along with all
the HOD’s the root cause for the problem is found and immediate
action is taken. GM’s responsibility is to take up actions to make
different changes in the hotel according to Corporate standards setup
for the luxury class hotels.
Number of employee:1
Department: SPA
Functions: Grant quality traditional body care and other beautician
facilities. The Green palm Spa will provide a full menu of treatments
that include Indian royal & holistic modalities. GREEN PALM Spa is set
amid tropical lawns where herbal, sacred and decorative plants
enhance the medidative experiences.
Number of employees :5
SPA Manager - 1
Beauticians / Massagers : 3
Therapists : 1
Doctor : 1
2 Bar
Bartenders - 4
Stewards – 2
No. of employees: 1
Executive Chef- 1
Accommodation Manager
No. of employees: 1
Department : Housekeeping
Functions: Instant service, laundry services , after the check out of the
guest in room this department has the responsibility to clean all the
rooms and maintain the room for the other guest to come in without
any delay and also looks after the cleanliness of the hotel premises.
No. of employees : 43
Housekeeping attendants - 43
Recreation Department
Function: Recreation Attendant will handle the subscription of the
residents of GREEN PALMS.
Pool Management
Ensure safety of guests at poolside and maintenance of the pool.
No. of employees: 2
Swim instructors - 2
Horticulture Department
Maintain greenery by ensuring gardening and overall lawn
maintenance.GREEN PALMS would be known for its green premises
and. The golf course maintenance will also be handled by this
department.
No. of employees: 9
Horticulture Manager – 1
Gardeners – 8
Maintenance Department:
Functions : GP has a maintenance dept to overlook the machinery
maintenance and handle Sewage Treatment Plant. During any
breakdowns in the resort premises and also if any breakdowns occurs
in guest rooms then this departments takes immediate actions to
repair it.
No. of employees: 1
Maintenance Manager – 1
Material Management
Functions : Supplier selection, provision of materials to the
departments once the indent is raised by that department. and
handling invoices.
No. of employees: 2
Material Manager – 1
Material Assistant – 1
No. of employees:
Finance Controller – 1
Assistant Finance Controller – 1
Auditor – 1
Cashier – 1
Department: H.R
Functions : This department is most important one and it is taken as a
center stage. From manpower planning, recruiting to orienting new
employees, from writing job descriptions to tracking attendance, and
from instituting and monitoring policies to monitoring benefits. It is
responsible for the well being of the workers.
No. of employees – 2
HR Manager – 1
HR Assistant – 1
5. Visitors Register
6. Continuous CCTV inspection
7. Regulating parking
8. Periodical Security rounds through out the campus
9. Capability of handling fire fighting equipments
10. Locking of premises and monitoring the interiors from security
angle.
11. Any other duty related to the overall maintenance of the security
of GREEN PALMS.
12. Entrance Control
GREEN PALMS will pay the security personnel at least the minimum
wages as per Minimum Wages Act.
No. of Security Personnel : 15
Chief Security Officer – 2
Security Guards – 13
H.R Policies
PAYMENT OF WAGES
The contractor is required to pay wages and a duty is cast on him to
ensure disbursement of wages in the presence of the authorised
representative of the Principal Employer. In case of failure on the part
of the contractor to pay wages either in part or in full, the Principal
Employer is liable to pay the same. The contract labour who performs
same or similar kind of work as regular workmen, will be entitled to
the same wages and service conditions as regular workmen as per the
Contract Labour (Regulation and Abolition) .Central Rules, 1971.
Workmen's Compensation Act, 1923
When is the compensation payable under this policy?
The Indian Workmen's Compensation Act 1923, The Fatal Accidents
Act 1855 (including subsequent amendments of the said Acts) and
Common Law provides for compensation payable to employees under
following circumstances (as per W.C. Amendment Act 2000):
Where employment injury results in death
Permanent total disablement
Permanent partial disablement
Where more than one injury is caused by same accident, it shall be
aggregated; but in any case compensation won't exceed the amount
payable for permanent total disablement
Temporary disablement (compensation will be in accordance with the
provisions of the W.C. Act)
Actual medical expenses incurred in connection with on-duty
injury/fatality
Legal costs and expenses incurred with the company's consent
Penal Provisions
Any contract by a worker waiving his right to be compensated under
this Act is null and void. Compensation should be paid early–delay
beyond 1 month attract interest @ 6% p.a. and penalty of up to 50%
of the compensation. Certain other offenses attract fine up to RS
5,000.
RESORT ( HOW MANY AND WHAT POSTS)
BREAK UP OF MANNPOWER EXPENSES
MANAGEMENT OF GREEN CITY
EXIT PLAN