BUSINESS PLAN

GREEN PALM CITY

BUSINESS FORMATION ( BOARD )

‐ Directors of the Company:

1) Miss Kimberly Fernandes

32 years of age
MBA in Finance
Prior work experience: - 8 years of experience as financial
analyst for JP Morgan, USA

2) Miss. Shulen Rodrigues

34 years of age
MBA in Operations (Major), Human Resource Management
Prior work experience: - 5 years of work experience as Projects
Manager at Larson and Turbo

3) Mr. Prannoy Karekar Kalghatkar

35 years of age
Mechanical Engineer
Prior Experience: - 11 Years of work experience as Technical
director of Marmagao Port trust

4) Mr. Bradley Carvalho

32 years of age
MBA in Marketing
Prior work experience: - Regional marketing Manager of R & R
real estate agents

5) Mr. Shaik Sakip

37 Years if Age
MBA in Finance (major), Real estate Management
Prior Work experience: - 10 Years of work experience as
Investments advisor at ABM Amro Bank

6) Mr. Asif Narangi

35 years of age
Civil Engineer
 Prior work experience:- 7 years of work experience as Project
Manager 9 constructions) for Al Marzam Real estate company in
Kuwait

7) Mrs. Belina Furtado

33 years of age
MBA in Marketing
Prior work experience:- Free lance Real estate agent for past 3
years

8) Miss Natasha rodrigues

30 years of age
MBA in Human Resource Management
Prior Work experience:- 5 years of work experience as Human
Resource manager and global expansion Team, of Tesco UK

OUR MISSION AND VISION

Mission:
To make real estate for residential and tourism purpose truly
environmental friendly

Vision:
To create an environmentally sustainable world

INDUSTRY

Real estate sector

The Indian real estate sector plays a significant role in the country's
economy. The real estate sector is second only to agriculture in terms
of employment generation and contributes heavily towards the gross
domestic product (GDP). Almost five per cent of the country's GDP is
contributed to by the housing sector. In the next five years, this
contribution to the GDP is expected to rise to 6 per cent. According to
industry players, housing accounts for 4.5 per cent of gross domestic
product (GDP) with urban housing accounting for 3.13 per cent.

Almost 80 per cent of real estate developed in India is residential

space, the rest comprising of offices, shopping malls, hotels and
hospitals. According to the Tenth Five-Year-Plan, there is a shortage of
22.4 million dwelling units. Thus, over the next 10 to 15 years, 80 to
90 million housing dwelling units will have to be constructed with a
majority of them catering to middle- and lower-income groups.

The real estate sector is also likely to get a boost from Real Estate
Mutual Funds (REMFs) and Real Estate Investment Trusts (REITs). In
fact, according to a CRISIL paper, the REITs would have the potential
to hold at least 5 per cent share of the total global real estate market
by 2010, the size of which would turn to US$ 1400 billion in the next 3
years. The paper titled, ‘Indian REITs; Are We Prepared', says that by
2010, REITs alone would hold a market size of US$ 70 billion of the
total real estate market as its concept is gaining ground in countries
like India and other developing nations.

Foreign direct investment (FDI) into India in the real estate sector for
the fiscal year 2008-09 has been US$ 12.62 billion approximately,
according to the latest data given by the Department of Policy and
Promotion (DIPP).

Government Initiatives

The government has introduced many progressive reform measures to

unlock the potential of the sector and also meet increasing demand
levels. The stimulus package announced by the government, coupled
with the Reserve Bank of India's (RBI) move allowing banks to provide
special treatment to the real estate sector, is likely to impact the
Indian real estate sector in a positive way. RBI has decided to extend
exceptional concessional treatment to the commercial real estate
exposure and restructured it to June 30, 2009.

• 100 per cent FDI allowed in realty projects through the

automatic route.
• In case of integrated townships, the minimum area to be
developed has been brought down to 25 acres from 100 acres.
• Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed
by increasingly larger number of states.
• Minimum capital investment for wholly-owned subsidiaries and
joint ventures stands at US$ 10 million and US$ 5 million,
respectively.
• Full repatriation of original investment after three years.
• 51 per cent FDI allowed in single-brand retail outlets and 100
per cent in cash-and-carry through the automatic route.
Tourism and Hospitality

Tourism industry in India is being utilised as a powerful tool to

facilitate international understanding and enable building of broader
cultural horizons. According to the Travel & Tourism Competitiveness
Report 2009 brought out by World Economic Forum, India is ranked
11th in the Asia-Pacific region and 62nd overall in a list of 133
assessed countries in 2008, up three places since 2007. In terms of
travel, India stands 9th in the index of relative cost of access (ticket
taxes and airport charges) to international air transport services,
having almost the lowest costs in the world.

The contribution of travel and tourism to gross domestic product (GDP)

is expected to be at 6.0 per cent (US$ 67.3 billion) in 2009 rising to
US$ 187.3 billion by 2019.

The Marketing Plan:

Unique Selling Point:

The unique selling point of the Green Palm City is the perfect mix of
the eco-friendly products, the sustainable usage of resources, the
luscious greenery, and the serene atmosphere.

Positioning:
The green palm city is targeted towards the higher income families
looking for a healthier living through greener means and for the
tourists wanting to stay in eco friendly atmospheres.

The Promotion Mix:

This marketing plan for the Green Palm City shall focus on:
- Developing and designing a brochure for the Green Palm City
Project

- Launching a website for the Green City Project

- Online ads in order to increase awareness about the project and

to generate sales (NRI in particular) towards the project

- Ads through other mediums

The Brochure:
A brochure will be launched for the initial stages of site development.
This brochure will include the detailed layout of the site along with the
plots available, the detailed description of these plots, the complete
layout of each individual plot and the villas coming up.
Besides, all the additional features such as the golf club, the horse
riding club, the swimming pools, the kids arcades, etc. will all be
mentioned in this brochure.

This brochure will act as the initial part of the advertising. Its reach
will be limited to the locals mainly. However, the brochure will also be
distributed at international real estate fairs and other trade fairs.

The website:
The next step of the marketing plan is to design the site website…

The website will play the most crucial role in the successful sale of the
project. Since a major part of the prospective buyers are the NRIs, the
brochure does not serve as much use to them. Hence, a major cost of
the marketing plan will be utilized for online marketing.

The website will be very user friendly, attractive and will have a lot of
relevant information.

The website also has a couple of additional features such as

- A search engine:
Through this search engine visitors can easily search for any
information they want regarding any subject. This engine is a
link to the Google search engine.

- Menu to select the language of one’s own choice:

A lot of the customers visiting the website and the tourists
coming to India are either British or Russians, and most of them
are not familiar with the English language hence the language
option will enhance their expertise with the website.

- An online chat room:

 The website also includes a special section where people can
easily chat with other people visiting the site and share and
discuss information about the green palm city. They can also
start their own discussion forums on this chat sections.

The various drop-down menus that are there will have various
information.
- The Information bar:
Contains info about the site like area, plots available, contacts,
etc. as drop down links.
- Accommodation:
Is about places available for tourist stay
- Go! Goa:
Is about the various activities that can be done while on vacation
in Goa and also what’s happening. It also includes the various
entertainment packages and tours, etc. provided by the resort

Advertisements on Google:
Google is the most widely used search engine in the world and
generates a host of data on any given subject.
With relation to the green palm city, it is also the most widely used
engine for the purpose of finding real estate and plots.

In view of the above mentioned facts, the best place to advertise a

business or a site is on the Google webpage as it not only generates
the highest traffic towards its search engine but is also the most
efficient as it is economical and targets the right people at the right
time.

Google Ad-words is the tool through which the advertising of the

Green Palm City website will be done.
The main reason why advertising will be done through Google Ad-
words is because it is very flexible; the target reach is much wider,
and the control by the advertiser is much greater as is allows you to
limit your budget and target specific people within a certain area, as
and when required.
Also, it runs on the cost per click method, therefore, money control is
good and it also accounts for valuable spending.
The ads on the Google Ad-words section will be in the form of
- text ads and

- Video ads

Text Ads:
Text ads will comprise of a banner ad with various different captions
such as
- A home away…

- The ideal family destination

- Going green…?? Go green palm..

Each banner ad will also have a small description about the link and
the destination.
For example; the banner ad with the title ‘The ideal family destination’
will have the following description; “the ideal home for your family –
its green and clean”

Each of these banner ads will have the link which takes the customer
directly to the particular webpage he is looking for on the Green City
website instead of directing him to the website Main page.

For example; if a customer types the words ‘ideal destination’ in the

Google search engine bar, and then happens to click on the ‘the ideal
family destination’ ad, he will be directed to the web page on the
website which displays the villas available in the Green Palm City.
However, if the customer types the word ‘Green Palm’ in the search
engine, he will be directly linked to the website’s main Home page
after clicking on any one of the ads.
Video Ads:
Another form of advertisement that will be used to generate traffic to
the is Video ads.
The videos on Google will be advertised in the similar way the Ad-word
banners are being advertised. Only, instead of banner ads, a flash
video on the Green Palm city will appear. They will be advertised on
the CPM method.

The videos will be in the form of Hover ads (flash ads). These ads are
relatively lighter than other mpeg ads and therefore load much faster
saving the customer’s valuable time and patience.

Other Sources for online Advertising:

These ads will also be displayed on other websites such as Yahoo,
make my home.com, buygoa.com, 99acres.com, etc.

Also, the ads will be screened on the Airline websites such as British
Airways, Jet Airways, and also on the sites of Thomas Cook.

Print Ads:
Simultaneously, ads will also be put on nationalized news papers and
local daily’s in order to generate sales.
The Cost Break up

The cost break up for the entire marketing plan is broadly divided into
- Cost of brochure

- cost of website maintenance

o Making of Hover ads (Banner ads)

o Making of text ads

- Cost of Pay-per click

- Cost per thousand (for the hover ads)

Cost of Brochure
A total of 2000 brochures will be printed. These will come at a cost of
Rs. 100/- each. A total of Rs. 200000/- will be spent on the brochures.

Cost of web site maintenance

The developing and maintaining of the website will be outsourced to a
professional IT team. They will also take care of the hover ads and the
flash ads.
The total cost of developing the site as well as the hover and flash ads
is Rs. 30,000/-

sub-
Particulars Rate Period total Total
Developing
1 Website 30000
50 *100 clicks per 12
2 Pay per click day months 90000
add: Fund 60000 150000
Cost per 12
3 thousand months 200000 200000
On other
sites…
 Cost of
4 Brochure 2000 * 100 200000 200000
6
4 Print ads months 200000 200000
additional
5 Fund 20000

6 Total 800000

Implementation Plan:
The marketing plan will be spaced out over a period of 3-4 yrs. The
above mentioned plan is for the first year alone. In this period, ads will
be at their highest as the initial investment will be desired.
Once the plots have been sold out, marketing will reduce drastically
and will begin once again in full swing when the construction is
complete. This second phase of marketing will be for the generation of
tourists to increase the inflow of tourism to the Green Palm Resorts.

WHAT IS OUR GREEN CITY?

OUR CONCEPT
The primitive concept of a green city has been taken as an opportunity
to generate income as well as sustaining our planet. Our Green Palm
resort is in itself operating as a green city. Here, we are inculcating the
green city concept into a profit-making business while maintaining the
eco-friendly nature of our city. A 250000 sq meter development made
up of a whole lot of green initiatives, all taken for one dual motive and
objective and i.e. profit through sustainable development.

OUR PLAN
Our green city will be a tourist destination. We ‘K.K builders’ would be
buying a huge plot of land in the Caninguinim area. We would be
constructing many apartments, villas as well as a big resort. The villas
and apartments would be investments from individual investors, who
would like to earn money along with us. These individuals would be
investing their own money reducing our risk profile. We would be
managing the resort as well as the renting out of apartments and
villas. The city will contain basic amenities for the residents and
guests.

HOW DO WE START AND SUSTAIN

We would start our city by investing money ourselves to build our city.
Complete construction of the building would be outsourced to an
external firm. The city would be built in approximately 3 years. After
the complete city is built we would be inaugurating our resort and start
renting our city to tourist. We would give all our guests a wonderful
experience as they leave, so that they come back again. The eco-
friendly nature of our city would help us in retaining and giving our
guests an experience of their life time. They would feel as if they are
living in the nature’s nest.

LOCATION AND AREA

- Caninguinim - Goa
- Area – 2,50,000 square meters

FACILITIES

AYURVEDA MASSEGE AND TREATMENTS

The centre is fully equipped with all the facilities for AYURVEDA
treatments. We have well-furnished and comfortable rooms. The
environment is on a resort to Give a sense of relaxation. Practicing and
propagating AYURVEDA is the only aim. The centre is operational with
our specialized and talented doctor in AYURVEDA who is also trained in
Indian health with delicious taste. With yoga instructor experience
trained to teach yoga. We are a family and with us you will enjoy the
Goan hospitality and a Family environment.

AYURVEDA MASSAGE AND CLINIC

On your doorstep we have a unique clinic. If it is for just a massage, or

Specialized Treatment we have it here!
Treat yourself for that well deserved experience!
Our Dr’s are Specialists in Eye diseases like glaucoma, retinal
degeneration, iridocyclitis, heamorrhages, ect.
E.N.T. (Ear –Nose –Throat) diseases like allergies, sinusitis, recurrent
infection ect.
Head diseases like migraine, trigeminal neuralgia etc.
Respiratory diseases like Bronchial asthma.
Renal (Kidney) diseases like C.R.F., Nephritic Syndrome, Kidney
stones, etc.
Gastrointestinal diseases like ulcers, colitis, etc.
Anorectal diseases.
Infertility
Gynecological diseases..
Antenatal care.
Epilepsy.
Rheumatism & joint disorders, spondylosis.
Chronic wounds. Diabetic foot. Neurological diseases like paralysis,
cerebral palsies, sciatica etc. Skin diseases. Auto – immune disorder
like Rheumatoid, S.L.E. Psoriasis, ect.

HORSE RIDING

A horse riding club and stables is already setup at the "GREEN CITY",
the same will be managed by professional people with years of
experience in managing horses and stables in India.

Timetable.
8.30 Pick up anywhere from north or south goa
9.30 Arrive at stables – Welcome drink.
Picnic Lunch for 2 hours (to rest horses)
Includes All Soft Drinks.
Return to stables around 17.30
Thank You Drink.
Departure from stables 17.30 to destination (end of tour) Rs.5,400/-
Available for 2 persons

DOCTOR ON CALL

In green city, we care for your well being, we always have a doctor on
call.
GOLF

"GREEN PALM CITY" is designed to provided you wilh all the

connivances and to make your stay here enjoyable. Apart from the
landscaped gardens, the 9 hole golf course, swimming pools, the
"GREEN PALM CITY" has a horse riding club, also a helipad with a
helicopter. The "GREEN PALM CITY" will also have a resort,
discotheque, sports center and a shopping center.

A 9 hole golf course is being developed at the "PEACE VALLEY", the

same is designed by professional golf consultant.
The golf course will be 100% environmental friendly set to natural
landscape. Water will be used from water harvested during the raining
season.

LIST OF FACILITIES:

9 HOLE GOLF COUSRE AS ABOVE

RESTAURANT AND BAR 30% DISCOUNT FOR MEMBERS
LADIES AND GENTS HEALTH INR 50 PER HOUR
CLUB WITH STEAM, SAUNA,
CHILLED SHOWERS, JACUZZI
AND FULLY EQUIPPED
GYMNASIUM
POOL/ BILLIARDS/ SNOOKER INR 35 PER PERSON / HOUR
TABLE TENNIS INR 20 PER PERSON/ HOUR
CARD ROOM FREE
SWIMMING POOL FREE
TENNIS COURT INR 40 PER PERSON / HOUR
BADMINTON COURT INR 20 PER PERSON / HOUR
THE GREEN PALM CITY EXPERIENCE

Green Palm city villas and apartments

Welcome to the world of Green Palm city and a heart-warming

experience from Goa, India’s dream location. Green city offers 5star
accommodation from a Studio Apartment to a 4 Bed villa with private
pool. We have a 9- hole- golf course, horse riding, tennis and our own
helicopter and helipad. Every thing you need from a supermarket to a
helicopter you will never have to leave the resort if you wish not to.
For those not wanting to drive we have a courtesy bus, which leaves
on the hour to the beach. Excellent food & drinks can be taken from
our international restaurant. Watch the sun- set from the terrace or
your own balcony. Give your self- time to slow down and get used to
the Indian way of life.

OUR GREEN INITIATIVES

- Hybrid Cars - All the cars purchased in order to serve our guests will
be hybrid cars which run on fuel as well as electricity.

- Solar Power - All houses within the limits of the Green Palm City are
equipped with a solar panel on the top of the roof for an alterate
source of energy directly at the place they are staying.

- Eco friendly swimming pools - our swimming pools will give an

extravagant feeling of being in a natural pond. We will be having
certain plants around the swimming pool which would be naturally
cleaning the water within the swimming pool so that they don’t need
chlorination.

- Wind mills - We shall also be having windmills as an alternate source

of power for running our Green Palm city. this Is a venture we would
like to handle in the future.

- Use of CFL bulbs - All our houses and resort rooms shall be lit by CFL
energy saving tube lights

- Underground water harvest - We would be also constructing an

underground percolation tank for harvesting rain water during
monsoons. all precautions necessary shall be taken to avoid mosquito
breed in such areas. The water would thus be used for various
purposes in running the resort.
- Garbage collection and segregation - Our special cell would be
working on collecting , segregating, disposing and if possible recycling
the garbage collected from the city.

- Purchasing only recycled paper - For all activities within the City the
paper used would be only recycled paper.

- Drip irrigation - Drip irrigation provides a slow, steady trickle of

water to plants at their roots through a network of pipes and hoses.
These systems would reduce overwatering, inefficient watering, weed
growth, and the time and labor involved in hand watering.

- Afforestation – we shall plant big green trees all along our roads so
that its always cool and calm to take a walk under its shade. The area
of land not used for construction will have intensive afforestation.

- Vermiculture - As a part of the garbage management of the city, we

shall also have a vermi- composting area in the horse riding area. the
manure generated through this process shall be used for our
afforestation program.

- Building Material – the materials used for the building process will be
eco friendly products such as cement, fibre glass, wood from
sustainable forests, etc.

FINANCING OUR CITY

CAPITAL STRUCTURE
- We shall include an all equity investment by 8 partners. These 8
partners form the board of directors for the Green Palm city.
- All profits and losses will be equally borne by all partners
TOTAL INVESTMENTS IN FIXED ASSETS

TOTAL INVESTMENTS IN FIXED ASSETS

Resort 75,000,000
Security & office 200,000
Farm house 1,400,000
Badminton court 20,000
Tennis court 20,000
Resturant 1,400,000
Club house 600,000
Ayurvedic clinic 200,000.00
Hourse ridding club 266,666.67
Landscape and gardening 5,000,000
Roads 5,000,000
Shopping complex 15,000,000
Land 250000000

FIXED ASSETS 354,106,667

DEMAND FORECAST
- During the 3 years construction period 63 villas and 175 flats will
be constructed.
- These assets are expected to be booked and sold to people from
upper class, NRIs as well as foreign investors within the 3 years
of construction.
- The break- up of sale of these assets are as follows. 1st year –
50%, 2nd year- 30% and 3rd year -20%.

WORKING CAPITAL
The working capital is divided into various parts each mentioned in the
profit and loss account.

FUND RAISING
- Each partner contributes 6.25 crores each, with equal
partnerships i.e.12.5%.

BREAK EVEN ANALYSIS

Break even of the project can be expected in the first year itself.
Approximately around the 3rd quarter once the sale of the various
premises is done.
 Start-up Expenses
Requirement Amount
Start-up Expenses
land 250000000
Legal/Incorporating 5,000,000
Consultancy Fees 25,000
Stationery etc. 10,000
Brochures 200,000
Mailings/Postal 5,000
Advertising 1,000,000
Company Board Signs 20,000
Website Design 15,000
Expensed equipment/Computer etc.. 100,000
Office Furnishings 5,00,000
Office Supplies 50,000
Business Software 100,000
Total Start-up Expense 256,525,000

Start-up Assets Needed

Cash Balance 397,075,013.32
Long term assets
Resort 75,000,000
Security & office 200,000
Farm house 1,400,000
Badminton court 20,000
Tennis court 20,000
Restaurant 1,400,000
Club house 600,000
Ayurvedic clinic 200,000.00
Horse ridding club 266,666.67
Landscape and gardening 5,000,000
Roads 5,000,000
Shopping complex 15,000,000
Total Assets 104,106,667

Total capital 500,000,000

Capital structure
Funding
Prannoy 62,500,000.00
Kimberly 62,500,000.00
Bradely 62,500,000.00
Shulen 62,500,000.00
Sakip 62,500,000.00
Natasha 62,500,000.00
Asif 62,500,000.00
Bellina 62,500,000.00
TOTAL 500,000,000.00

Profit & Loss a/c

1st year 2nd year 3rd year

Sales
Studio 74,250,000.00 44,550,000.00 29,700,000.00
1 BHK 77,400,000.00 46,440,000.00 30,960,000.00
2BHK 38,220,000.00 20,580,000.00 14,700,000.00
3 BHK Villa 124,200,000.00 73,600,000.00 46,000,000.00
4 BHK Villa 51,600,000.00 30,960,000.00 20,640,000.00
216,130,000.0
Total sales 365,670,000.00 0 142,000,000.00

Operating expenses
Cost of contract construction
Studio 11,760,000.00 11,760,000.00 11,760,000.00
1 BHK 12,133,320.00 12,133,320.00 12,133,320.00
2BHK 6,174,000.00 6,174,000.00 4,802,000.00
3 BHK Villa 37,260,000.00 37,260,000.00 47,190,000.00
4 BHK Villa 18,576,000.00 13,932,000.00 13,932,000.00
Total cost 85,903,320.00 81,259,320.00 89,817,320.00

Shopping complex 5,000,000.00 5,000,000.00 5,000,000.00

Restaurant 466,666.67 466,666.67 466,666.67
Road 5,000,000.00 0.00 0.00
Tennis court 0.00 0.00 20,000.00
Security and office 66,666.67 66,666.67 66,666.67
Farm house 466,666.67 466,666.67 466,666.67
Badminton court 0.00 0.00 30,000.00
Helipad 0.00 0.00 20,000.00
Swimming pool 0.00 0.00 250,000.00
Club house 200,000.00 200,000.00 200,000.00
Ayurvedic clinic 200,000.00 200,000.00 200,000.00
Horse ridding club 266,666.67 266,666.67 266,666.67
Resort 25,000,000.00 25,000,000.00 25,000,000.00
Landscape and gardening 5,000,000.00 0.00 0.00
Interiors 84,500,000.00 84,500,000.00 84,500,000.00
Start up expenses 6525000 0.00 0.00
Marketing cost 800,000.00 0.00 800,000.00
Safety equipment 100,000.00 20,000.00 20,000.00
Contingency funds 600,000.00 600,000.00 600,000.00
Payroll expense 60,000.00 60,000.00 60,000.00
Office supplies 6,000.00 6,000.00 6,000.00
Telephone 6,000.00 6,000.00 6,000.00
Fuel charges 6,000.00 6,000.00 6,000.00
198,123,986.6
Total Operating Expenses 220,172,986.68 8 207,801,986.68
Profit/loss Before Interest and
Taxes 145,497,013.32 18,006,013.32 -65,801,986.68
Profit After Interest 101,847,909.33 12,604,209.33 -65,801,986.68

Balance Sheet
Liabilities 1st Year 2nd year 3rd Year
Patners capital
Prannoy 62,500,000.00 62,500,000.00 62,500,000.00
Kimberly 62,500,000.00 62,500,000.00 62,500,000.00
Bradely 62,500,000.00 62,500,000.00 62,500,000.00
Shulen 62,500,000.00 62,500,000.00 62,500,000.00
Sakip 62,500,000.00 62,500,000.00 62,500,000.00
Natasha 62,500,000.00 62,500,000.00 62,500,000.00
Asif 62,500,000.00 62,500,000.00 62,500,000.00
Bellina 62,500,000.00 62,500,000.00 62,500,000.00
Total capital 500,000,000.00 500,000,000.00 500000000
Additipnal capital 365,670,000.00 216,130,000.00 142,000,000.00
reserve and surplus 101,847,909.33 114,452,118.66
Operating expense 212,069,986.68 197,425,986.68 206,303,986.68
Start up expences 6525000
Net profit/Loss 101,847,909.33 12,604,209.33 -65801986.68
748,922,922.65 849,286,131.98 484,346,145.30

Assets 1st Year 2nd year 3rd Year

land 250000000 250000000 250000000
cash balance 498,922,923 599,286,132 234,346,145

748,922,922.65 849286132 484346145.3

Break Even Analysis

120000000
100000000
80000000
Profit After Tax

60000000
40000000
20000000
0
-20000000 2010-2011 2011-2012 2012-2013
-40000000
-60000000
-80000000
Yeras

HUMAN RESOURCE

DEVELOPMENT OF THE CITY

 - The complete development of the city would be done by
outsourcing the construction process to an external contractor.

MANNPOWER REQUIREMENT FOR THE RESORT

General Manager
Functions: To assist the management to validate any document
needed and to schedule meeting timings. Everyday a meeting is held
and either the GM conducts the meetings to discuss every day
progress of the organization and if problems found then along with all
the HOD’s the root cause for the problem is found and immediate
action is taken. GM’s responsibility is to take up actions to make
different changes in the hotel according to Corporate standards setup
for the luxury class hotels.

Number of employee:1

Department: SPA
Functions: Grant quality traditional body care and other beautician
facilities. The Green palm Spa will provide a full menu of treatments
that include Indian royal & holistic modalities. GREEN PALM Spa is set
amid tropical lawns where herbal, sacred and decorative plants
enhance the medidative experiences.
Number of employees :5
SPA Manager - 1
Beauticians / Massagers : 3
Therapists : 1
Doctor : 1

Department: F&B Service

Order Taking, Room Service Clearance, Banquet Booking and provide
quality service to guest. The services includes all the restaurant
services, services during major parties, weddings and other
conferences.
No. of employees:14

F&B Service Manager - 1

Restaurant Manager - 3
Waiters/Waitress – 10
3 Restaurants

2 Bar
Bartenders - 4
Stewards – 2

1 Banquet and 1 Confererence room

The Banquet coordinator will handle both i.e. Banquet and Conference
rooms

Department F&B Production:

Functions : To prepare quality cuisines in-order to overcome guest
expectations.
GP is constantly striving towards obtaining ISO 22000:2005
Cetification- a standard which refers to safety of the food and to
maintain these standard the departments maintains all the processes
and equipments.

No. of employees: 1
Executive Chef- 1

Accommodation Manager
No. of employees: 1

Department: Front Office

Number of employees:6
Front Office Manager - 1
Front Office Assistant - 1
Bell Boy - 4
Functions : Looks after Check-in & Check Out of guest, welcoming of
guests, handling guest complaints , Buggy pick-up and Room
Allocation as per guest requirements.

Department : Housekeeping
Functions: Instant service, laundry services , after the check out of the
guest in room this department has the responsibility to clean all the
rooms and maintain the room for the other guest to come in without
any delay and also looks after the cleanliness of the hotel premises.
No. of employees : 43
Housekeeping attendants - 43
Recreation Department
Function: Recreation Attendant will handle the subscription of the
residents of GREEN PALMS.

Gym : In order to provide medical facilities including fitness aid to the

guests.
No. of employees: 1
Gym Instructor - 1

Pool Management
Ensure safety of guests at poolside and maintenance of the pool.
No. of employees: 2
Swim instructors - 2

Horticulture Department
Maintain greenery by ensuring gardening and overall lawn
maintenance.GREEN PALMS would be known for its green premises
and. The golf course maintenance will also be handled by this
department.
No. of employees: 9
Horticulture Manager – 1
Gardeners – 8

Maintenance Department:
Functions : GP has a maintenance dept to overlook the machinery
maintenance and handle Sewage Treatment Plant. During any
breakdowns in the resort premises and also if any breakdowns occurs
in guest rooms then this departments takes immediate actions to
repair it.
No. of employees: 1
Maintenance Manager – 1

Material Management
Functions : Supplier selection, provision of materials to the
departments once the indent is raised by that department. and
handling invoices.

No. of employees: 2
Material Manager – 1
Material Assistant – 1

Department: Finance and Account

No. of employees:
Finance Controller – 1
Assistant Finance Controller – 1
Auditor – 1
Cashier – 1

Department: H.R
Functions : This department is most important one and it is taken as a
center stage. From manpower planning, recruiting to orienting new
employees, from writing job descriptions to tracking attendance, and
from instituting and monitoring policies to monitoring benefits. It is
responsible for the well being of the workers.

No. of employees – 2
HR Manager – 1
HR Assistant – 1

Security Management for GREEN PALMS

DUTIES OF THE SECURITY GUARD

1. Screening of visitors
2. Maintenance of Security Register
3. Maintenance of Vehicle Movement Register
4. Checking of vehicles. / Security of the parked vehicles

5. Visitors Register
6. Continuous CCTV inspection
7. Regulating parking
8. Periodical Security rounds through out the campus
9. Capability of handling fire fighting equipments
10. Locking of premises and monitoring the interiors from security
angle.
11. Any other duty related to the overall maintenance of the security
of GREEN PALMS.
12. Entrance Control
GREEN PALMS will pay the security personnel at least the minimum
wages as per Minimum Wages Act.
No. of Security Personnel : 15
Chief Security Officer – 2
Security Guards – 13

H.R Policies

THE MINIMUM WAGES ACT, 1948

OBJECT: For fixing minimum rates of wages in certain employments.

APPLICABILITY: It extends to the whole of India and applies to
scheduled
employments in respect of which minimum rates of wages have been
fixed under this act.

FIXING OF MINIMUM RATES OF WAGES:

i. The appropriate government shall fix the minimum rates of wages
payable to employees employed in a scheduled employment.
ii. Review at such intervals not exceeding five years, the minimum rates
of wages so fixed and revise the minimum rates if necessary. The
minimum rates of wages may be fixed as a minimum time rate or a
minimum piece rate or as a guaranteed time rate.

PAYMENT OF MINIMUM RATES OF WAGES: The employer shall pay to

every employee in a scheduled employment under him wages at the rate
not less than the minimum rates of wages fixed under the Act.

HOURS OF WORK, OVERTIME ETC

The Act also provides for regulation or working hours, overtime, weekly
holidays and overtime wages. Period and payment of wages, and
deductions from wages are also regulated.
CONTRACT LABOUR ACT
It applies--
(a) To every establishment in which twenty or more workmen are
employed or were employed on any day of the preceding twelve
months as contract labour;
(b) to every contractor who employees or who employed on any day of
the preceding twelve months twenty or more workmen.

REGISTRATION OF ESTABLISHMENT AND LICENSING OF

CONTRACTORS
The establishments covered under the Act are required to be
registered as principal employers with the appropriate authorities.
Every contractor is required to obtain a licence and not to undertake or
execute any work through contract labour except under and in
accordance with the licence issued in that behalf by the licensing
officer. The licence granted is subject to such conditions as to hours of
work, fixation of wages and other essential amenities in respect of
contract labour as laid down in the rules.

WELFARE AND HEALTH OF CONTRACT LABOUR

The Act has laid down certain amenities to be provided by the
contractor to the contract labour for establishment of Canteens and
rest rooms ; and arrangements for sufficient supply of wholesome
drinking water, latrines and urinals, washing facilities and first aid
facilities and have been made obligatory. In cases of failure on the
part of the contractor to provide these facilities, the Principal Employer
is liable to provide the same.

PAYMENT OF WAGES
The contractor is required to pay wages and a duty is cast on him to
ensure disbursement of wages in the presence of the authorised
representative of the Principal Employer. In case of failure on the part
of the contractor to pay wages either in part or in full, the Principal
Employer is liable to pay the same. The contract labour who performs
same or similar kind of work as regular workmen, will be entitled to
the same wages and service conditions as regular workmen as per the
Contract Labour (Regulation and Abolition) .Central Rules, 1971.
Workmen's Compensation Act, 1923
When is the compensation payable under this policy?
The Indian Workmen's Compensation Act 1923, The Fatal Accidents
Act 1855 (including subsequent amendments of the said Acts) and
Common Law provides for compensation payable to employees under
following circumstances (as per W.C. Amendment Act 2000):
Where employment injury results in death
Permanent total disablement
Permanent partial disablement
Where more than one injury is caused by same accident, it shall be
aggregated; but in any case compensation won't exceed the amount
payable for permanent total disablement
Temporary disablement (compensation will be in accordance with the
provisions of the W.C. Act)
Actual medical expenses incurred in connection with on-duty
injury/fatality
Legal costs and expenses incurred with the company's consent

Benefits: Amount of compensation shall be payable by the employer

i) Where death results from injury 40% of monthly wages x relevant
factor or Rs. 20,000/- whichever is more.
ii) Where permanent total disablement results from the injury 50% of
monthly wages x relevant factor or Rs. 24,000/- whichever is more
(relevant factor depends upon the age of a workman)
iii)Where permanent, partial disablement or temporary disablement
results from injury as per prescribed schedule.

Penal Provisions
Any contract by a worker waiving his right to be compensated under
this Act is null and void. Compensation should be paid early–delay
beyond 1 month attract interest @ 6% p.a. and penalty of up to 50%
of the compensation. Certain other offenses attract fine up to RS
5,000.
RESORT ( HOW MANY AND WHAT POSTS)
BREAK UP OF MANNPOWER EXPENSES
MANAGEMENT OF GREEN CITY

EXIT PLAN