Formerly  Disney Brothers Cartoon Studio (1923–1929)

 The Walt Disney Studio (1929–1940)

 Walt Disney Productions (1940–1986)


Industry Mass media entertainment

Founded October 16, 1923; 94 years ago

Founders  Walt Disney
 Ray O Disney
Headquarters 500 South Buena Vista Street, Burbank,
California, United States

The company was founded on October 16, 1923 – by brothers Walt and Roy Disney – as the Disney Brothers
Cartoon Studio, and also operated under the names The Walt Disney Studio and Walt Disney
Productions before officially changing its name to The Walt Disney Company in 1986. The company grew to
establish itself as a leader in the American animation industry before diversifying into live-action film
production, television, and theme parks.

The Walt Disney Company’s international popularity is a result of effective strategic management

Mission:
The m i s s i on of The W al t Di sne y C om pa n y i s t o be one o f t he worl d 's l ead i n
producers and providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services and consumer products, we seek to
develop the most creative, innovative and profitable entertainment experiences a related
products in the world.

Walt Disney mission statement:

“To be one of the worlds’s leading producers and providers of entertainment and information.
 Vision:
Vision for The Walt Disney Company focuses on three fundamental pillars
generating the best creative content possible; fostering innovation and utilizing the latest
technology; and expanding into new markets around the world.2.3MissionThe m i ssi on o f
The W al t Di sne y C om pan y i s t o be one of t he worl d's l ea di ng producers and
providers of entertainment and information. Using our portfolio of brands to
differentiate our content, services and consumer products, we seek to develop the
most creative, innovative and profitable entertainment experiences and related products in the
world

Disney’s Corporate Vision Statement

In considering the aforementioned official corporate mission statement, The Walt Disney
Company’s corporate vision is “to be one of the world’s leading producers and providers of
entertainment and information.” This vision statement shows industry leadership targets for
strategic management, and provides an overview of the nature of the business. Disney’s
corporate vision statement has the following main factors:

1. World
2. Leading producers and providers
3. Entertainment and information

This corporate vision statement’s first factor is a specification of the company’s market scope, which in
this case is global. On the other hand, the second factor is about leadership. Thus, the vision statement
shows that The Walt Disney Company focuses on becoming a top player in the global market for
amusement parks, entertainment, and mass media products.

Corporate Mission Statement. This company analysis case of Disney shows that the business is
focused on achieving a leading position in the international industry. The corporate mission
contains sufficient information to guide the company’s management and strategies in the aspects
of product development, organizational structure, and marketing Universal Studios (Comcast),
and other firms. However, the company does not properly delineate between its corporate
mission and vision. Doing so could minimize confusion. For example, a clear delineation can
improve strategic decision-making processes among managers. A recommendation is to improve
the official mission statement by removing portions that pertain to Disney’s vision statement.

Corporate Vision Statement. The Walt Disney Company integrates its vision statement into its
mission statement. Upon separating these two statements, the resulting corporate vision is future-
oriented and clear in terms of the company’s strategic aspirations. For example, Disney aims for
 leadership in the global market for entertainment products. These characteristics satisfy some of
the conventions in writing corporate vision statements, and helps focus managerial endeavors.
However, this vision statement does not specify the kind of “information” that the company
provides. Thus, to improve this corporate vision statement, it is recommended that The Walt
Disney Company include a more specific description of the “information” it aims to provide as
one of the leading businesses in the global industry

Companies’ organization structure:

The Walt Disney Company’s organizational structure facilitates the achievement and
maintenance of synergy through the related operations of various business segments. In theory, a
corporate structure or organizational structure is the design of the business system, involving its
composition, arrangement of components, and pattern of interactions for management. This
business analysis case determines that Disney’s corporate structure is designed to promote
interdivisional cooperation for competitive advantages. For example, the company’s
entertainment segment influences the amusement park segment’s strategy.

The Walt Disney Company uses an organizational structure that capitalizes on the competencies
of various business divisions or segments. This approach influences managers in coordinating
simultaneous growth among divisions and subsidiaries like Marvel Studios. For example,
simultaneous releases of products are among the managerial approaches observable in this case.
This approach is facilitated through Disney’s corporate structure. The corporation’s structural
characteristics help exploit international market opportunities and address industry trends, such
as the ones enumerated in the PESTEL/PESTLE analysis of The Walt Disney Company. Thus,
the corporate structure supports strategic growth.

The company has strong centralization involving functional groups in its corporate headquarters.
Such centralization is a structural aspect that ensures strong managerial control on diversified
growth in the global mass media, entertainment, and amusement park industries. The following
are the main characteristics of Disney corporate structure:

1. Business-type segments or divisions

2. Functional groups for centralization
3. Geographical divisions

Core Values of Walt Disney:

Those core values of Walt Disney live within Disney’s 10 Management Principals:

Make Dreams Come True

You Better Believe It

Never a Customer, Always a Guest

 All for One and One for All

Share the Spotlight

Dare to Dare

Practice, Practice, Practice

Make Your Elephant Fly

Capture the Magic with Storyboards

Walt Disney Mission Statement: Creativity + Innovation = Profits

Company Objective
To be one of the leading producers and providers of entertainment and
information in the world

Increase earnings

Allocate capital to growing businesses to drive long term share-holder value

About Walt Disney Animation Studios:

Walt Disney Animation Studios combines the best in artistry and storytelling with
cutting-edge technology to bring wonderful new characters and adventures to the big
screen for audiences around the world.

To view current creative role opportunities with Walt Disney Animation Studios,
please click the button below:
Combining masterful artistry and storytelling with groundbreaking technology, Walt
Disney Animation Studios is a filmmaker-driven animation studio responsible for
creating some of the most beloved films ever made. Located in Burbank, WDAS
continues to build on its rich legacy of innovation and creativity, from the first fully-
animated feature film, 1937's Snow White and the Seven Dwarfs, to 2013's Academy
Award®-winning Frozen, the biggest animated film of all time. Among the studio's
timeless creations are Pinocchio, Sleeping Beauty, The Jungle Book, The Little
Mermaid, The Lion King, Big Hero 6 and Zootopia.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading
diversified international family entertainment and media enterprise with the following
business segments: media networks, parks and resorts, studio entertainment, consumer
products and interactive media. From humble beginnings as a cartoon studio in the
1920s to its preeminent name in the entertainment industry today, Disney proudly
continues its legacy of creating world-class stories and experiences for every member
of the family. Disney’s stories, characters and experiences reach consumers and
guests from every corner of the globe. With operations in more than 40 countries, our
employees and cast members work together to create entertainment experiences that
are both universally and locally cherished.

This position is with Walt Disney Pictures, which is part of a business segment we
call Walt Disney Animation Studios.

Walt Disney Pictures is an equal opportunity employer. Applicants will receive

consideration for employment without regard to race, color, religion, sex, national
origin, sexual orientation, gender identity, disability or protected veteran status.
Disney fosters a business culture where ideas and decisions from all people help us
grow, innovate, create the best stories and be relevant in a rapidly changing world.

Responsibility:

The Walt Disney Company is one of the largest and most well-known corporations practicing
Corporate Social Responsibility (CSR) all the way down the line in their business model. ... The
Walt Disney Company mainly focuses on the environment, community, and labor standards
while focusing heavily on volunteerism.

Salaries:

Wages vary greatly based on jobs and how long employees have worked with the company. For
example, a Disney character's wage starts at $8.20per hour, and maxes out at $13.59. Base pay
for an entertainment technician, on the other hand, starts at $14.75 an hour and is capped at
$21.60.
Recruitment process:
Disney has a strong corporate culture and heritage deriving from the days of Walt Disney. Front-line entry-level jobs
are fairly easy to get at Disney as long as you meet basic qualifications, the job is open and available, and you
present yourself as a friendly guest-oriented person. Once you begin within the company you discover how the
company works and being a "Cast Member" becomes routine along with all the company terminology and
procedures you quickly learn.

Now the downside, Disney is a VERY LARGE bureaucratic company, you quickly learn that you are treated as a
"number" as there are over 50,000 cast members working just at Walt Disney World and millions for the entire
company worldwide. All HR transactions are done through computers so you never see or speak to anyone, a simple
transaction such as a request for a day off is done via an online form that goes to an office with hundreds of clerks
who have never met you in their lives and only know you as a number in the system. It is true that there is lots of
space for growth within the company, but the higher you go up within the company you discover thick layers of
politics and more corporate bureaucracy.

The Casting Center is located on Buena Vista Drive in front of the Downtown Disney Marketplace

Planning process to get into Walt Disney:

Getting a job at Walt Disney World requires candidates to understand the hiring process and be prepared
with the right skills and insider information. Anyone interested in working for the global leader in family
entertainment will benefit from the following advice.

One has to have thick skin to work for Disney also. As you well know, people are very cruel and
we have had many cast members quit due to the nasty things guest say. Try to open your mind to
both sides of the scope Disney does not and will never discriminate on who they hire how do you
explain that? Hiring cast has no preconceived ideas on anyone. That is discrimination and it is
not tolerated. They do look for an outgoing personality that can be happy and make magic for
our guest. I am repeating myself again.

You are allowed to have your beliefs and I have mine. Plain and simple, live your life as if every
day is your last. I make every single moment count to the positive. Negativity will stress you and
make you sicker earlier in life. Happy people love life.

Getting a job with Disney might require applying 2 or 3 times since most applicants are not
accepted the first time but some are accepted the second time around. The applicant must pass a
background check. Seeking a job through the Disney's job fair is certainly one of the best ways
to join the company. Having proficiency in animation or some technical skill related to the movie
industry is always a plus. Always be polite. Make sure to dress properly if you go to a job fair or
certainly to an interview. Be open minded to jobs you will accept, just remember you can
transfer or cross train in another department after you get on with the company. Good luck!

Berlin