MBA Executive Syllabus

Delhi School of Management
Delhi Technological University

Syllabus
of
MBA (Executive) Program
w.e.f
From
Academic Session 2013 onwards

Bawana Road, Delhi-110042
1

(Scheme of Examination)
First Semester
S.No. Subject Subject Evaluation Credit

Code Scheme
Internal External Total
1 EMBA- Management Process and 40 60 100 3
101 Organizational Behavior
2 EMBA- Financial Accounting 40 60 100 3
102
3 EMBA- Marketing Management 40 60 100 3
103
4
S.No. EMBA-
Subject Managerial Economics
Subject 40 60
Evaluation 100 3
Credit
104
Code Scheme
5 EMBA- Quantitative Methods 40 60 100 3
105 Internal External Total
16 EMBA-
EMBA- Human
Production Resource
and 40
40 60
60 100
100 33
201
106 Management
Operations Management
27 EMBA-
EMBA- Financial
ComputerManagement
Applications in 40
40 60
60 100
100 33
202
107 Management
38 EMBA-
EMBA- Marketing Research
Term Project 40
- 60
100 100
100 35
203
108
49 EMBA-
EMBA- Business EnvironmentViva
*Comprehensive 40 60
100 100
100 34
204
109 Voce
5 EMBA- Management
Total of 40
280 60
620 100
900 3
30
205 Innovation, Technology
and Change
6 EMBA- Supply Chain 40 60 100 3
206 Management
7 EMBA- Corporate Law 40 60 100 3
207
8 EMBA- Minor Project - 100 100 4
208
9 EMBA- *Comprehensive Viva- 100 100 5 2
209 Voce
Total 280 620 900 30
Second Semester
Third Semester
S.No. Subject Subject Evaluation Credit

Code Scheme
1 EMBA- Strategic Management 40 60 100 3
301
2 EMBA- International Business 40 60 100 3
302 Management
3 EMBA- Information Technology 40 60 100 3
303 Management
4 Elective-I ( Elective 40 60 100 3
Group-I)
5 Elective-II ( Elective 40 60 100 3
Group-I)
6 Elective-I ( Elective 40 60 100 3
Group-II)
7 Elective-II ( Elective 40 60 100 3
Group-II)
8 EMBA- Minor Project - 100 100 4

308
9 EMBA- *Comprehensive Viva 100 100 5
309 Voce
Total 280 620 900 30
Fourth Semester
3
S.No. Subject Subject Evaluation Credit *
Code Scheme
1 EMBA- Project Management 40 60 100 3
401
2 EMBA- Corporate Governance, 40 60 100 3
402 Values and Ethics
3 Elective-III (Elective 40 60 100 3
Group-I)
4 Elective-IV (Elective 40 60 100 3
Group-I)
5 Elective-III (Elective 40 60 100 3
Group-II)
6 Elective-IV (Elective 40 60 100 3
Group-II)
7 EMBA- Major Project - 200 200 7
407
8 EMBA- *Comprehensive Viva - 100 100 5
408 Voce
Total 240 660 900 30
Based on the self study/ activities, participation in events/ attending the invited lectures
and overall learning of the subjects and concepts
List of Electives (any two in third and fourth sem. each from same
specialization groups from Elective List-I and II)
4
Elective List-I
Information Technology Management
Knowledge and Technology Management Two papers each from same

group in third and fourth semester
Supply Chain Management
Elective List-II
Marketing Management
Financial Management Two papers each from same

group in third and fourth
Human Resource Management semester

5
List of Elective
Information Technology Management (ITM)
EIT-01 Data Warehousing and Database Management
EIT-02 Business System Analysis and Design
EIT-03 Knowledge Management & Innovation
EIT-04 Managing Software Exports
EIT-05 Mobile Commerce & Security
EIT-06 BPR and ERP Implementation
EIT-07 E-Governance
EIT-08 Business Process Re-engineering
EIT-09 Sectoral Application of ITM
EIT-10 Emerging Issues in ITM
KNOWLEDGE AND TECHNOLOGY MANAGEMENT (KTM)
EKTM-01Internet Business Models and Business Strategies

EKTM-02IT Enabled Services Management
EKTM-03 ERP Implementation
EKTM-04Data Base Management
EKTM-05 Telecommunication for Business
EKTM-06 Mobile commerce and Security
EKTM-07 Knowledge management and Innovation
EKTM-08 E-Business and E- Commerce
EKTM-09 Sectoral Application and Emerging Issues in KTM
Supply Chain Management (SCM)
ESCM-01 Total Quality Management
ESCM-02 International Logistics Management
ESCM-03Transportation Management
ESCM-04 Service Operations Management
ESCM-05 SCM and Customers Relationship Management
ESCM-06 Business Process Re-engineering
ESCM-07 IT in Supply Chain Management
ESCM-08 Sectoral Application of SCM
Marketing
EMK-01 International marketing management
EMK-02 Retail Management
EMK-03 Marketing of Services
EMK-04 Advertising and Brand Management
6
EMK-05 Rural Marketing
EMK-06 Sales and Distribution Management
EMK-07 Consumer Behavior
EMK-08 Customer Relationship Management
Finance
EFM-01 Security analysis and portfolio Management
EFM-02 Mergers, Acquisition and Corporate restructuring
EFM-03 Corporate Business taxation and Planning
EFM-04 International Financial Management
EFM-06 Investment Banking
EFM-07 Futures, Options and Risk Management
EFM-08 Project Appraisal and Finance
EFM-09 Commodity and Price Risk management
EFM-10 Managing Financial Institutions and Markets
Human Resource Management (HRM)

EHR-01 Management of Industrial Relations & Labour Legislation
EHR-02 Compensation Management
EHR-03 Organizational Change and Development
EHR-04 Human Resource Development: Strategies and Systems
EHR-05 Global Human Resource Management
EHR-06 Management of Training and development
EHR -07Interpersonal processes and Counseling skills for Managers
7
Semester I
EMBA-101 Management Process and Organizational Behavior

Max: 40 Hrs
Unit 1 Introduction
Meaning and Nature of Management, The evolution of management thought, Functions and
skills of a manager. Management Approaches, Processes, Managerial Skills, Tasks and
Responsibilities of a Professional Manager.
Unit 2 Organizational Structure and Process

Organizational design, six key elements of organizational design, types of organizational design,
organizational structure Managerial Ethos, Managerial Communication.
Unit 3 Managing activities
Planning: need for planning, types of planning, and the elements of planning; Managerial
decision making- types of managerial decisions, steps in decision-making process.
Unit 4 Controlling
Problem Solving Techniques, Controlling: Process and Techniques, Budgetary and Non
Budgetary control techniques, PERT, CPM.
Unit 5 Organization Behavior: An Introduction, Behavioral Dynamics
Foundations of individual behavior, Personality, Perception, Learning, Values, Attitudes,
Motivation, Interpersonal Dynamics, Group Dynamics; Leadership theories and styles.
Management of conflict and negotiation.
Unit 6 Organisational Culture and Change
Organisational culture. Organisational change: nature and forces of change, resistance to change:
and management of resistance to change; Work stress: sources and consequences of stress and its
management.
Reference Books:
1. Robbins, S.P. & Decenzo, D (2002). Fundamental of Management. Pearson Education.
2. Stoner, et.al. (2002). Management. Prentice Hall of India.
3. Luthans, F (2004). Organisational Behaviour. McGraw Hill, International Edition.
EMBA- 102 Financial Accounting Max: 40 Hrs
8
Unit 1 Introduction
Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and
conventions, and The Generally Accepted Accounting Principles (GAAP). Accounting Standards
Issued by ICAI (Focus on importance of Standards to give a general view on Financial
Accounting practices), Creative Financial Practices and Issues related to quality of disclosures in
reported earnings, window dressing and limitations of financial statements.
Unit 2 The Accounting Process: Overview
Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of
capital and revenue expenses, Final Accounts with adjustments.
Unit 3. Valuation of fixed assets
Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation.
Unit 4 . Inventory Valuation
Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.
Unit 5. Financial Analysis
Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs.
Distinction between cash profits and book profits. Preparation and analysis of cash flow
statement and funds flow statement. Analysis and interpretation of financial statements from
investor and company point of view, Horizontal Analysis and Vertical Analysis of Company
Financial Statements. Liquidity, leverage, solvency and profitability ratios – Du Pont Chart -A
Case study on Ratio Analysis.
Unit 6 Cost concepts
Cost-Volume-Profit (CVP) relationship and profit planning; Budgeting; Full costing and variable
costing methods; Cost analysis for Decision- Making; Standard costing and variance analysis;
Reference Books:
1. Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006.
2. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing
House Pvt. Ltd., 2007.
3. Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006
EMBA-103 Marketing Management Max: 40 Hrs

Unit 1 Introduction
9
Introduction to marketing function; genesis, the marketing concepts, Marketing Management
systems- objectives, its interfaces with other functions in the organization, The concept of
marketing mix, Types of Goods
Unit 2 Marketing Environment
Environment of marketing- political environment, economic environment, Legal, social and
cultural environment.
Unit 3 Market segmentation

Market segmentation, Industrial Marketing, Service Marketing and International Marketing,
Consumer buying behavior, Ethical issues in marketing
Unit 4 Marketing strategy
Marketing strategy- Marketing planning and Marketing programming, Product policy; the
concept of product life cycle, New product decisions, Test marketing, Pricing Policy & Strategies
Unit 5 Management of distribution
Management of distribution- channels of distribution, Advertising and promotions, the concept
of unique selling proposition, Implementation and control, the marketing organization
Unit 6 Demand forecasting

Demand forecasting, Budgeting, Management of Sales Force and Evaluation of Performance,
Marketing audit.
Reference Books:
1. Philip Kotler. (2003). Marketing Management: Analysis, Planning, Implementation &
Control.
Prentice Hall of India.
2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13 th Edition, 2004). Marketing Management.
Tata McGrawHill, New Delhi.
3. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt Collye
Publishers.
EMBA-104 Managerial Economics Max: 40 Hrs
Unit 1 Introduction
10
Micro versus Macroeconomics; Theory of consumer behavior and demand; Consumer
preferences; Indifference curve; Consumer equilibrium; Demand function; Income and
substitution effects;
Unit 2 Production Function
The Slutsky equation; Market demand; Elasticities; Average and marginal revenue; Revealed
preference theory of firm; Production functions; Law of variable proportions; Laws of return to
scale;
Unit 3 Cost Function
Isoquants; Input substitution; Equilibrium of the firm; Expansion path; Cost function; Theory of
costs; Short Run and long run costs; Shape of LAC; Economies and diseconomies of scale;
Unit 4 Theory of Pricing
Market equilibrium under perfect competition; Equilibrium under alternative forms of market;
Monopoly- pure and discriminating; Monopolistic competition; Oligopoly. Pricing practices and
strategies
Unit 5 National Indicators ( GDP, GNP, WPI, CPI )
National Income Accounting and Economic Indicators, Business Cycle-Inflation,-Fiscal and
Monetary Policies.
Reference Books:
1. Doane P.David Seward E.Lori Applied Statistics in Business and Economics, Tata
McGraw Hill 2007
2. Nordhaus & Samuelson , Economics, 18th Edition Tata McGraw Hill 2007
3. Suma Damodaran , Managerial Economics Oxford University Press 2006
EMBA-105 Quantitative Methods Max: 40 Hrs

Unit 1 Introduction
Nature and role of statistics in management, Measures of central tendency and dispersion,
Introduction to probability theory, Probability distributions - continuous and discrete; Sampling
distributions, Estimation and hypothesis testing; t-test; ANOVA; Chi-square test; Non-parametric
tests; Correlation and regression analysis, Applications of statistical packages.
Unit 2 Decision Theory,

Game Theory, Markov Chains.
Unit 3 Linear Programming

Formulation and applications, solution through graphical method and Simplex methods
Unit 4 Transportation,
11
Assignment and transshipment problems
Unit 5 Integer Programming-

Formulation and solution, Non-Linear Programming, Dynamic Programming , Multiple Criteria
Decision making; Goal programming.
Unit 6 Project scheduling-

PERT and CPM. Queuing theory. Monte Carlo Simulation- concepts and applications. Case
Studies and use of OR software packages.
Reference Books:
1. “Operations Research”, J. K. Sharma, McMillan India
2. “Quantitative Techniques in Management”, N. D. Vohra, Tata McGraw Hill Publications,

3/e, 4th reprint 2007
3. Quantitative Methods for Business, Anderson Williams et-al. b10th edition Thompson
EMBA- 106 Productions and Operations Management Max: 40 Hrs

Unit 1
Introduction to operations management- role, scope and interface with marketing, finance,
strategy; Types of production systems, Concepts of productivity, competitiveness, Decisions in
POM, Case Study.
Unit 2
Demand forecasting, Time Series, Regression Analysis and Qualitative techniques, Forecast
Error Case study.
Unit 3
Work Study, Work Measurement, Activity Sampling, MOST, Ergonomics, Learning Curve.
Unit 4
Product Design and Process Selection, Service Design, Outsourcing, Make buy decision, Value
Engineering, QFD, Concurrent Engineering
12
Unit 5
Facility Planning- location, layout; Line balancing; Analytical tools and techniques for facility
planning and design. Aggregate planning; Operations scheduling, Project Management, CPM,
PERT, Slacks, Project crashing, Resource Leveling
Unit 6
Total Quality Management (TQM), Statistical Process Control (SPC); Acceptance Sampling,
Six-sigma, ISO 9000, Maintenance management, JIT, FMS, MIS, Simulation, Role of IT in
manufacturing, Case studies.
Reference Books:
1. Charry, S.N (2005). Production and Operation Management- Concepts , Methods & Strategy.
John Willy & Sons Asia Pvt . Limited.
2. Adam Jr., E and Ebert, R. (1998). Production and Operation Management.
EMBA-107 Computer Application in Management Max: 20 Hrs
Introduction to OS- DOS, WINDOWS, Computer Applications in Decision Making, Scientific

Research and Business Organization, Working with Word Processing and Graphics Packages;
Familiarity with Spread Sheet and Data base Packages; Introduction to special packages for
Business Administration, Case studies
EMBA-108: Term Paper

The primary objective of this course is to enhance participant’s diagnostic skills, improve their ability to
develop innovative practical responses to contemporary management issues.
Course Outline
13
In consultation with the allotted faculty member, students may select a relevant management
topic/problem from different functional areas of management. They are required to carry out a systematic
analysis of the problem by conducting a detailed literature review. The basic purpose is to develop a
written term paper or case study to be evaluated by a team comprising faculty members from the
department. The topic of term paper may be any practical problems that a candidate is facing in his/her
respective organization or any other relevant contemporary business problem.
The students are required to finalize the topic of term paper not later than second week after the
commencement of semester to respective faculty guide. The final assessment of the term paper
shall be carried out through presentations, discussions and other means to arrive at a meaningful
assessment
Semester II
14
EMBA -201 Human Resource Management Max:
40 Hrs
Unit 1 Introduction
Human Resources Systems- Historical Evolution of the field; Role of Human Resource
management in a competitive
; Factors influencing Human Resource Management; Strategic Human Resource Management.

Unit 2 Manpower planning
Objectives, Importance & Problems of HR Planning Job analysis, Determining Human Resource
Requirements; Hiring and Developing Human Resources, The process of forecasting, Definition,
uses, Techniques of Job Analysis, Job Description & Job evaluation Competency mapping;
Talent Management.
Unit 3 Recruitment and Selection
Concept, identifying job recruitments, Recruitment resources and efficacy Selection, process and
methods, Psychometric tests & its relevance, interview Technique, induction & placement
Unit 4 Training and Development
T&D concept, need, strategy, Identification of needs, designing & implementing training
programmes Management Development, Evaluation of Training & development
Unit 5 Compensation and Performance Management
Performance Management – Concept and Practices Principle and objectives of Performance
Appraisal and potential Evaluation, Feedback. Career planning, Succession Planning &
Retention – Scope, concept Principles & Practices The problems in managing & advantages.
Compensation Management, Transfer, Promotion and Reward Policies;
Unit 6 Industrial Relations
Definition, concept, context of Industrial Relation, Discipline ( Red hot stove principle of
discipline, counselling, collective bargaining, Quality of work life; Safety and Health, Employee
Welfare, Employee Assistance Programmes, Separation, Attrition, Human Resource Auditing,
Human Resource Accounting, International Human Resources Management.
Reference Books:
15
1. DeCenzo, D. A. and Robbins, S. P. (8th ed., 2005). Fundamentals of Human Resource
Management. John Wiley,
2. Dessler Gary and Varkkey,Biju(2010). Human Resource Management. Pearson Education.
3. Ivancevich, John M. (2003). Human Resource Management. Tata McGraw Hill. 29
EMBA-202 Financial Management Max:

40 Hrs
Unit 1 Aims and objectives of Financial Decisions
Nature and Scope of Financial Management; Financial Objectives; Impact of Financial and
Economical Environment on Financial Management; Time Value of Money including Pension
Funds. Funds Flow Analysis; Cash Flow Statement and its Interpretation (AS-3), Ratio
Analysis
Unit 2 Planning for Sources of Finance (Domestic and International);
Capital Structure; Leverages; Cost of Capital; Net Income Approach; Net Operating Income
Approach; Traditional Approach and MM Approach; Capital Gearing/Debt-Equity Ratio,
Generation of Internal Funds.
Unit 3 Capital Budgeting
Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis and Capital
Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree;
Independent and Dependent Risk Analysis
Unit 4 Working capital Decision
Planning of Development of Funds Through Management of Assets - Fixed and Current:

Working Capital Management; Management of Cash (Various Theoretical Models), Inventories
(Including Risk Analysis) and Receivables; Operating Cycle.
Unit 5 Dividend Decision
Retained Earning Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach; Lintner
Model;
Unit 6 Contemporary Financial Issues
Leasing, Corporate Restructuring, LBO, Mergers and Acquisition

Reference Books:
16
1. Prasanna Chandra - Fundamentals of Financial Management : 7th Edition - Tata McGraw
Hill
2. Khan, M. Y. and Jain P. K. (4 th ed., 2004). Financial Management, Text, Problems &
Cases. Tata McGraw Hill Company, New Delhi.
3. I.M. Pandey – Financial Management (Vikas), 9/e,
EMBA-203 Marketing Research Max:

40 Hrs
Unit 1 Introduction
Introduction to marketing Research; Various Market Research concepts; process, exploratory,

descriptive and conclusive research
Unit 2 Defining a research problem
Defining a research problem and developing a research approach; The marketing decision-
making process and the need of different types of research; Types of marketing problems and
type of marketing research activity
Unit 3 Research design
Research design and Data collection; Sources of data; use and appraisal of existing information,
primary and secondary data; Information from respondents, sampling design, scaling techniques
and questionnaire design, interviewing, various methods of survey/ data collection; Information
from experiment, experimental design for marketing, Models, Sources of Errors
Unit 4 Data Analysis
Various tools like conjoint, factor analysis; discriminant analysis etc. for analyzing qualitative as
well as quantitative data; Use of SPSS for data analysis. Report preparation and presentation.
Unit 5 Marketing Information Systems
Organization Structure and design, its role in planning and control; the place of marketing
research, Attitude Measurement.
Unit 6 Report preparation and Presentation

Reference Books:
1. Naresh K. Malhotra: MARKETING RESEARCH: AN APPLIED ORIENTATION,
Pearson Education, Asia.
2. Paul E. Green & Donald S. Tull: RESEARCH FOR MARKETING DECISIONS.
3. Aaker, Kumar & Day: MARKETING RESEARCH, John Wiley & Sons
17
EMBA-204 Business Environment Max: 40 Hrs
Unit 1 Introduction
Major economic problems. National income accounting. Expenditure and income approaches to
GNP. Measuring inflation and unemployment. Determination of the equilibrium level of income.
Unit 2 Consumption Function
Consumption function. Investment demand. Aggregate demand and equilibrium output. The
multiplier process. Government sector.
Unit 3 Fiscal Policy
Fiscal policy. Tax receipts and Transfer payments. Foreign spending. Money, interest and
income. Functions of money. Definition of money. Reserve Bank of India and Commercial
Banks. Creation of money.
Unit 4 money Control instruments
The instruments of monetary control. The demand for money. Investment expenditure and rate of
interest. The IS curve. Money market and the LM curve. Liquidity trap. The IS-LM model.
Derivation of the aggregate demand curve.
Unit 5 Monetary and fiscal Policy
Monetary and fiscal polices. Keynesian versus monetarist views. The aggregate supply function:
Keynesian and classical. Inflation and unemployment. Stagflation. The Phillips curve. The long-
run Phillips curve. Inflation expectations. The rational expectations.
Unit 6 Contemporary Issues
Reference Books:
1. Adhikari M, Economic Environment of Business,2000, 8th Ed. Excel Books
2. Morrison J, The International Businee Environment (Palgrave 2003)
3. George A and Steiner G A – Business, Government and society (Macmillan)
EMBA-205 Management of Innovation, Technology and Change Max: 40 Hrs
Unit 1:
Introduction to Knowledge Management: Essential components of KM model, Analyzing
current knowledge state, Formulating a mix of knowledge assets and communities of practice
Unit 2:
18
Building Knowledge Assets: Capturing expertise, Differentiating between tacit and explicit
knowledge, Uncovering tacit knowledge, Sources of knowledge
Unit 3:
Creating Strategies for Success: Generating a KM-specific vision, Integrating organizational
and business goals with KM, Choosing the right KM techniques
Unit 4:
KM audit: Audit of KM, Overcoming barriers and pitfalls, KM strategy, Knowledge
Management Implementation and measuring the value of KM
Unit 5:
Understanding Technology: definition, Key concepts, role, importance, need. History of
technological developments.
Unit 6:
Technology-Management integration, Life cycle approach to technology management,
Technology innovation process.
Reference Books:
1. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi,
2005.
2. Richard F. Bellaver, John M. Lusa; Knowledge Management Strategy and Technology;

Artech
Print on Demand; 1st edition
3. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group
Publishing, U.K., 2001.
EMBA-206 Supply Chain Management Max: 40 Hrs
Unit 1 Introduction
Perspective of Supply Chain Management, Concept of Strategic fit, Classification of SCs
Unit 2 Inventory Management

Inventory management in Deterministic and uncertain environment, Classification of inventory.
Unit 3 Material Planning

Aggregate Planning, Material Requirements Planning (MRP); MRPII, Distribution requirements
planning (DRP), Just-In-Time (JIT), Theory of Constrains.
Unit 4 Vendor selection
19
Vendor selection, rating, Supply management, Inbound logistics, Outsourcing, Distribution
management, Network design, warehouse management, Risk Pooling, Aspects of Integration,
flexibility and agility in SC, Smart Pricing
Unit 5 Demand Management and Customer Service

Demand Management and Customer ServiceOutbound to customer logistics systems – Demand
Management –Traditional Forecasting – CPFRP – customer service – expected cost of stockouts
– channels of distribution.
Unit 6 Role of IT in SCM

Role of IT in SCM, ERP, e-Business, e-Commerce, Bullwhip effect, Performance Measurement
System in SCM. Balance Scorecard, SCORE, Case Study, Supply Chain games.
Reference Books:
1. Sunil Chopra and Peter Meindl, Supply Chain Management –
Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics – A
supply Chain Perspective, Thomson Press, 2006.
3. Supply Chain Management by Janat Shah Pearson Publication 2008.
EMBA-207 Corporate Law Max: 40 Hrs

Unit 1:
Indian Contract Act, 1872: Evolution of business Laws, Essentials of a contract, consideration,
void, voidable contracts, Discharge of contracts, remedies to a breach of contract and Quasi
contracts.
Unit 2:
Sale of Goods Act, 1930: Sale, Agreement to sell, Goods, conditions and warranties, transfer of
ownership in goods, Auctions sale.
Unit 3:
Negotiable Instruments Act, 1881: Promissory note, bill of exchange, Cheque, Crossing and
Bouncing of cheques.
Unit 4:
Company Act, 1956: Company and its features, Promotion and Formation of a company, online
registration of companies, Types of companies
Unit 5:
Company Act, 1956: Memorandum and Articles of Association, Prospectus, Shares and share
capital, shareholders meetings, Directors their appointment, share Qualification, No. of
Directorships, Powers and Duties, Compulsory winding up of a company.
Unit 6:
Consumer Protection Act, 1986: Consumer, their Protection, unfair trade practice, Redressal
machinery.
Reference Books:
20
1. Kapoor, N. D.; Elements of Mercanlite Law; Sultan Chands and Sons, 2009.
2. Gulshan S.S. and Kapoor G.K., Business Law including Company Law; New Age
Publications, 7th edition.
3. Bajaj, Amit & Puneet; Law of Negotiable Instruments; Macmillan Publishers India (2006)
EMBA-208/308
The basic objective of this course is to enable the students to apply knowledge that they have
learned so far in the course. It is intended to develop diagnostic skills, critical analysis and design
of systematic study under the guidance of internal faculty supervisor. The students are required to
select a suitable and relevant research problem from a particular functional area of management.
A copy of the synopsis is required to be submitted in the department not later than second week
after the commencement of the examination .The report shall be evaluated by external examiners
appointed by the University.
21
SEMESTER III
22
EMBA-301 Strategic Management Max: 40 Hrs
Unit 1 Nature of Strategic Management
Concept of Strategy; Mintzberg’s 5Ps of Strategy; Strategic Decision Making; Strategic
Management Process; Strategists and their roles. Competitive advantage, internal context,
organization design.
Unit 2 Strategy Identification
Vision Mission, Goals and Objectives; External Environmental Analysis; Analysing Companies
Resource in Competitive Position; RBV model, IO model, SWOT Analysis; Strategies for
competing in Global Markets; Strategic Analysis and Choice – BCG, GE, Directional Policy and
Hofer’s Matrices; Industry and Competitive Analysis.
Unit 3 Strategic Formulation

Porter’s Generic Strategies,Grand Strategies. Concept of Value Chain, Strategic Alliances
,external context, the spectrum of competition and Niche market, competition in concentrated
market, entry and the advantage of incumbency, creating and capturing value in the chain.
Unit 4 Strategy Implementation

Resource Allocation; Structural Considerations and Organisational Design; Leadership and
Corporate Culture; Fundamental and Operational Strategies; Plans and Policies.
Unit 5 Strategy Evaluation

Importance and Nature of Strategic Evaluation; Strategic and Operational Control Acquisitions
and Mergers, Popularity and reasons for M&A, Problems in achieving acquisition success,
Effective acquisition, Corporate restructuring, focusing.
Unit 6 Globalization and strategy
Multi Domestic, Global, Transnational Strategies Business Level and corporate level,
International Cooperative Strategy, Network cooperative strategy.
Reference Books:
1. Arthur, A, Thomson and Strickland, A. J. (2002). Strategic Management – Concept and
cases. Tata McGraw Hill, New Delhi.
2. Glueck, W. T. and Lawrence, R. Jauch (2003). Business Policy and Strategic Management.
Frank Bros & Co.
3. Azhar Kazmi (2004). Business Policy and Strategic Management. Tata McGraw Hill, New
Delhi.
EMBA-302 International Business Management Max: 40 Hrs
23
Unit 1: International Business and Environment: World Trade in Goods and Services – Major
Trends and Developments; Framework for Understanding International Business Environment:
Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and
Technological Environment of a Foreign Country, Legal Framework of International Business:
Key Issues in International Business. Socio-cultural, economic and political forces facing
business.
Unit 2: Global Trading Environment: Liberalization of World Trade. FDI and their Impact on
the Economy, Multinationals and their Economic Impact; Political and Legal Impact of
Multinational Corporations; Strategies for Dealing with Multinations.
Unit 3: Technology Transfer – Importance and Types, Issues in Transfer of Technology to
Developing Countries.
Unit 4: International Financial Environment: Foreign Investment – Types and Flows,
Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign
Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets, Euro
Currency.
Unit 5: International Economic Institutions and Regional Economic Groups: IMF, World
Bank, MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements.
Unit 6: Forms and their Functioning: Multilateralism Vs. Regionalism; EU, NAFTA, ASEAN,
SAFTA APEC and other Regional Economic Groupings.
Reference Books:
1. Hodgetts, R. and Luthens, F. (2003). International Management. McGraw Hill Inc.
2. Daniels, John D. and Radebaugh, Lee H. (2005). International Business. Wiley India.
3. Lasserre, Philippe (2005). Global Strategic Management. Palgrave McMillan.
EMBA-303 Information Technology Management Max :40 hrs
Unit 1 Introduction
Information Systems: Concepts, Definitions, Classification and Types, IS success factors;
Outsourcing;
Unit 2 Systems Development Process (SDLC), Web Site Management; Managing Data:
Exposure to Data Modeling, Databases and Warehousing; Introduction to SQL;
Unit 3 Overview of e-commerce and e-governance (concepts, classification, issues, challenges);
IT and Business Process Re-engineering;
Unit 4 Leveraging IT for Collaboration: Enabling IT infrastructure (Overview of networks,
www, data centres, XML, Groupware, web services, etc.
Unit 5 Enterprise Systems, IT enabled Supply Chains; Managing IT Security; IT strategic
alignment
Unit 6 Porter’s competitive forces model, Competitive advantage through IT
Reference Books:
1. Transforming Organizations in the Digital Economy, by Efraim Turban, Dorothy
Leidner, Ephraim Mclean, James Wetherbe
2. Information Systems Today: Managing in the IT World, by Leonard Jessup and Joseph
Valacich (PHI Learning)
3. Management Information Systems – Managing the Digital Firm Kenneth C. Laudon,
Jane P.Laudon (Pearson Education Asia)
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SEMESTER IV
EMBA-401 Project Management Max :40 hrs
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Unit 1: Project Management Principles and Strategies, key concepts and principles in project
management to describe the roles and responsibilities of the project manager
Unit 2: Definition of project and project management, project life – cycle
Unit 3: Planning the project, project planning process , project charter and project plan, work
breakdown structure (WBS) techniques,, project structuring and organization.
Unit 4: Estimating Project Costs, organize project activities, resource and time constraints,
final project schedule manually or by using automated tools.
Unit 5: Activity sequencing, precedence network diagram, critical path method, program
evaluation and review techniques, project scheduling, basics of scheduling.
Unit 6: Executing the Project, basic needs and requirement of project execution, project
tracking and control elements, factor contribute to successful project control.
Reference Books:
1. Meredith, J.R. & Mantel, S.J. (2008) Project Management: a managerial approach. 7th
ed. Indianapolis: Wiley Publishing.
2. Charvat, J., Project management methodologies: selecting, implementing and supporting
methodologies and processes for projects. 2003: John Wiley & Sons.
3. PMI, A Guide to the Project Management Body of Knowledge. 2000.
EMBA-402 Corporate Governance, Values and Ethics Max :40 hrs
Unit 1: Introduction: CSR, CSR – A New Paradigm, Framework of Corporate Governance

Unit 2: Globalization and CSR, Phases and Generations of CSR
Unit 3: Theories of CSR and Need of CSR, Pyramid of CSR, Corporate Responsibilities and
Ethics, Comprehensive Case Studies
Unit 4: Models and Promotion of CSR, Emerging Trends in Corporate Governance,
Comprehensive Case Studies on the emerging trends in CSR
Unit 5: The Nature of Ethics in Management Business Standards and Values Value Orientation
of the Firm
Unit 6: Measuring the impact of CSR, Steps and Implementation, Collaboration Continuum,
Case Study.
Reference Books:
1. Fernando A.C; Business Ethics and Corporate Governance; Pearson Education; 10 th

edition
2. McGregor, Lynn, The human face of Corporate Governance, Palgrave Publishers,
2000.
3. Monks, Robert A.G., Corporate Governance, Blackwell Publishers, 2001.
ELECTIVES Group-I
KNOWLEDGE AND TECHNOLOGY MANAGEMENT
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EKTM-01 Internet Business Models and Business Strategies
Unit 1: Introduction to E-Commerce and its impact on organization, economy, Porter’s

framework in the new economy,
Unit 2: Value chain, virtual value chain, Extracting value out of the value chain :(Amazon
publishing industry case)
Unit 3: Economics of information, impact on strategy ;Value proposition, business models and
revenue models on the web ;Business models, components, dynamic and appraisal
Unit 4: Value configuration and the internet; Market opportunity analysis, customer interface,
market communication
Unit 5: Strategy formulation and implementation for online firms, BMG online, ford, dell,
eBay, egghead.com, priceline.com, yahoo, MicroAge, wells, Fargo online, Charles schwb,
Merryl Lynch etc.
Unit 6: Comprehensive overview and case discussion of impact of internet on various industries
Banking, Travel, Insurance, Automobiles, Health care, advertising, telecom, retail etc.
Reference Books:
1. Allan Afuah and Christopher L. Tucci, (2001) Internet Business Models and Strategies,
McGraw Hill-Irwin, 2001.
2. Manuel Castells (2002) The Internet Galaxy: Reflections on the Internet, Business, and
Society Oxford University Press; ISBN: 0199241538; (December 2002)
3. Peter S. Cohan (2000) e-Profit: High Payoff Strategies for Capturing the E-Commerce
Edge, AMACOM, NY 2000
EKTM-02: IT Enabled Services Management
Unit 1: Service: A Conceptual Framework, Strategic Planning for Services, Services Marketing
Mix,
Unit 2: Customer Behavior and Services, STP Strategies in Service Marketing, Service Delivery
Process, Information Technology and Service Management, IT Enabled Services: Strategic
Framework,
Unit 3: Overview of IT Enabled Service: Call Centre, Medical Transcription, Data Processing
and Back Office Operation,
Unit 4: Web Enabled Education, Content Development and Multimedia Animation, GIS
Services. Ventures in IT Enabled Services and Business Process Outsourcing,
Unit 5: IT Enabled Services: Banking, Insurance. IT Enabled Customer Interaction Services,

Call Centre. IT Services: Enterprises Wide Integration, Networking Services, Database
Management Services, IT Consulting Services.
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Unit 6: Measuring Service Quality and Satisfaction, Customer Relationship Management, Web
Enabled Services, Health Care Services, Travel and Tourism Services, Hospitality Services,
Telecom Services, Transportation Services, Infrastructure Services.
Reference Books:
1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson
Education Asia
2. Ralph Stiar and George Reynolds, Fundamentals of Information technology, Thomson
3. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson
Education Asia
EKTM-03 ERP Implementation

Unit 1: Introduction: ERP Concepts - Enterprise System – Evolution of ERP – Tangible and
Intangible Benefits – Emerging Trends in ERP adoption – ERP Implementation Stages – case
study.
Unit 2: Pre-Implementation Stage: Need Analysis – Competitive Environment Analysis – Gap
Analysis – Cost Elements – Feasibility Analysis – ERP Module –ERP Industries verticals – ERP
Architecture – ERP Software – SAP – Baan – IFS – Oracle – People Soft Comparison of ERP
Software – ERP Package Evaluation Criteria – Package Life Cycle – Request for Information –
Functional Requirement Specification – Request for Proposal – Vendor Selection – ERP
Consultants – Case Studies.
Unit 3: Implementation: Business Process Reengineering Concepts – Reengineering and
Process Improvement – BPR Steps – AS-IS and TO – BE Analysis – Modelling Business Process
– Successful BPR – Reengineering – Organisational Readies – Implementation Approaches.
Unit 4: Project Management: Project Team – Steering Committee – Project Manager –
Functional Team – IS Team – Security Specialists. Project Deliverables
Unit 5: Change Management – System Integration – Systems Integrations Standards –
Middleware Development – Forward And Reverse Engineering –ERP Infrastructure Planning –
System Architecture.
Unit 6: Post implementation: Organisational Transformational Model of ES Success – Cross
Functional. Organizational and Industrial Impacts. Measuring Business Benefits – Balanced
Score Card Method – ABCD Checklist Framework – Capability Maturity Framework – case
study.
Reference Books:
1. Liaquat Hossain, Jon David Patrick and M.A. Rashid; Enterprise Resource Planning:
Global Opportunities & Challenges; Idea Group Publishing
2. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning,
Macmillan India Ltd., Chennai 2005.
3. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing
Company Ltd., New Delhi, 2004.
EKTM-04 Data Base Management
Unit 1: Introduction to Database; Organization of Database; Components of Database
Management Systems;
Unit 2: Data Models; Entity-Relationship Model; Network Data Model; Hierarchy Data Model;
Semantic Data Model; Advantages Of DBMS
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Unit 3: Basic File Structure Indexed: Sequential; Hashing and File Organization; Relational
Data Model; Relational Calculus; Tuple Calculus System; Structured English Query Language;
Algebraic Operations
Unit 4: Relational Database Design: Integrity Constraints; Functional Dependencies;

Normalization; Physical Database Design;
Unit 5: Decomposition Of Relation Schemes; Query Processing And Optimization SQL Queries;
SQL; Oracle Lab; The Client / Server Database Environment
Unit 6: Object Oriented Data Models; Network and Hierarchy Models; Security; Data
Warehousing; Data and Database Administration; Distributed Databases.
Reference Books:
1. Ceri S. Pelagatti. G, Distributed Database systems Principles and Systems, Mc Graw Hill.
2. Peter Rob, Elie Semaan Databases Design, Development, & Deployment using
Microsoft Access, TATA MCGRAW – HILL EDITION
3. Fred R. McFadden, Modern Database Management, Addison Wesley
EKTM-05 Telecommunication for Business

Unit 1: Types of signals: AM; FM; PM; PCM; PDM; TDMA; FDMA; SDMA; CDMA; ASK;
FSK; PSK Features
Unit 2: Error detection and correction codes; Hamming codes; cyclic codes; Data compression.
Unit 3: LAN topologies: Workstation; Server; Cables; Types of Ethernet; Broadband and base-
band; Optical Fibers; Network Interface Card, Networks and accessories: LAN, MAN, WAN;
Hub; Bridges; Switches; Routers; Gateways Cell Relay; Frame Relay; FDDI; ISDN; B-ISDN
Unit 4: Services provided: Services; Protocols; Service Access Points; OSI Model;
Broadcasting; Multicasting; Point-to-point communication; IP Addressing Concepts: Concepts of
Port; Socket; ATM; Tunneling; Network Address Translation; Virtual Private Network
Unit 5: Network Operating systems: UNIX; Linux; Windows; Novell Netware; Communication:
Mobile communication.
Unit 6: Applications of mobile communications; Wireless communication Technologies:
Wireless technologies; Wireless LAN; WAP; XML; XML script.
Reference Books:
1. William Stallings; Business Data Communications, Fifth Edition, Prentice Hall
2. Rajneesh Agrawal & Bharat Bhushan Tiwari; Data Communication & Computer
Networks; Kindle books.
3. Comer- Computer Networks and Internets; Pearson Education, 4th edition.
EKTM-06 Mobile Commerce and Security
Unit 1: Introduction: Generations of mobile computing, Spectrum allocation, Standard Bodies,

Players in the Wireless Space, three tier architecture of mobile computing, Mobile Computing
through Internet, Basic cellular system, concept of frequency reuse channels, hand-off
mechanism, cell splitting
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Unit 2: GSM & GPRS : GSM features and Architecture , Network Aspects in GSM ,GSM
Frequency Allocation, Mobility management, hand-off mechanisms, cell splitting, Security
issues used in GSM, GPRS features and architecture, network operations, data services in GPRS,
applications and limitations, SMS and MMS services architecture and operation details
Unit 3: Emerging Telecommunication Technologies : Introduction, bluetooth, EDGE, UMTS,
Wireless Broadband (WiMAX), Mobile IP, Java Card, WLAN, Ad-hoc Networks, Sensor
Networks, Spread Spectrum technology, CDMA, Third generation networks and applications,
WAP: Model, architecture & protocol stack.
Unit 4: Security Issues in Mobile Computing : Introduction, Information security, Security
techniques and Algorithms, security Protocols, Public Key Infrastructure, Trust, Security Models,
Security Frameworks for Mobile Environment
Unit 5: M-Commerce : Introduction to m-commerce :Emerging applications, different players in
m-commerce, m-commerce life cycle Mobile financial services, mobile entertainment services,
and proactive service management.
Unit 6: Management of mobile commerce services : Content development and distribution to
hand-held devices, content caching, pricing of mobile commerce services The emerging issues in
mobile commerce : The role of emerging wireless LANs and 3G/4G wireless networks,
personalized content management, implementation challenges in m-commerce, futuristic m-
commerce services.
Reference Books:
1. Dave Chaffey, “E-Business and E-Commerce Management”, Third Edition, 2009,
Pearson Education.
2. Brian Mennecke and Troy Strader, “Mobile Commerce: Technology, Theory and
Applications”, Idea Group, 2003.
3. Chan, “E-Commerce fundamentals and Applications”, Wiley India, New Delhi.
EKTM-07 Knowledge Management and Innovation
Unit 1: Introduction: Definition, evolution, need, drivers, scope, approaches in
Organizations, strategies in organizations, components and functions, understanding
knowledge.
Unit 2: Learning organization: five components of learning organization, knowledge
sources, and documentation.
Unit 3: Essentials Of Knowledge Management, knowledge creation process,
knowledge management techniques, organizational knowledge management architecture and
implementation strategies, building the knowledge corporation and implementing knowledge
management in organization.
Unit 4: Knowledge management system life cycle, managing knowledge workers,
knowledge audit, and knowledge management practices in organizations, Global
dimension to Knowledge management, Environment Scanning and KM, Knowledge
Mapping, India: a Knowledge Society, few case studies.
Unit 5: Innovation: Meaning, Innovation and Invention, Types and Sources of

Innovation, Process of Innovation, Technology innovation process.
Unit 6: Innovation in corporation/enterprise, innovation in research, strategies of
innovation and developing new business.
Reference Books:
1. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi,
2005.
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2. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group
Publishing, U.K., 2001.
3. Shlomo Maital and d V R Seshadri; INNOVATION MANAGEMENT Strategies,
Concepts and Tools for Growth and Profit ; Sage Publications.
EKTM-08 E-Business and E- Commerce
Unit 1: Introduction to E-Commerce, Forces Driving E-Commerce, Impact of E-Commerce, E-

Commerce for Competitive Advantage, Classification of E-Commerce, Application of E-
Commerce Technology
Unit 2; Business Models, Framework of E-Commerce., Business to Business, Business to

Customer, Customer to Customer, etc.
Unit 3: LAN, WAN, Internet, Intranet, Extranet, TCP/IP, Domain names, FTP applications,
WWW, HTTP, Web Browsers, HTML, XML
Unit 4: Securing Business on Network: Security Policy, Procedures and Practices, Site Security,
Firewalls, Securing Web Service, Transaction Security, Cryptographic techniques, Public Key
Trust Infrastructure, Digital Signatures, Security protocols for Web Commerce.
Unit 5: Electronic Payment Systems: Online Electronic Payment Systems, Prepaid and Post Paid
Electronic Payment Systems, Internet Advertising, Models of Internet advertising.
Unit 6: Launching Your E business- Marketing an E-Business, Search Engines and Directories,
CRM in E-commerce, Building a Corporate Website: Practical issues on servers and Application
Software, Corporate Web Site Management issues, E-commerce legal issues and Cyber laws, E-
commerce and WTO
Reference Books:
1. Efraim Turban et al., ‘Electronic Commerce – A managerial perspective’, Pearson

Education
Asia, 2002.
2. Kalakota et al, ‘Frontiers of Electronic Commerce’, Addison Wesley, 2001.
3. Nabil Adam et al, ‘Electronic Commerce – Technical, Business and Legal Issues’. Prentice
Hall. 1998.
EKTM-09
Sectorial Application and Emerging Issues in KTM
(as decided by the faculty)
Elective Group-I Supply Chain Management
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ESCM--01 Total Quality Management
Unit 1 Introduction
Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis
Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review,
Principles of TQM, Leadership – Concepts, Role of Senior Management, Quality Council,
Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM Implementation.
Unit 2 TQM Principles

Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service Quality,
Customer Retention, Employee Involvement – Motivation, Empowerment, Teams, Recognition
and Reward, Performance Appraisal, Benefits.
Unit 3 Continuous Process Improvement
Juran’s Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership – Partnering, sourcing, Supplier
Selection, Supplier Rating, Relationship Development, Performance Measures – Basic Concepts,
Strategy, Performance Measure.
Unit 4 Statistical Process Control (SPC)
The seven tools of quality, Statistical Fundamentals – Measures of central Tendency and
Dispersion, Population and Sample, Normal Curve, Control Charts for variables and attributes,
Process capability, Concept of six sigma, New seven Management tools.
Unit 5 TQM Tools
Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function Deployment
(QFD) – House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total
Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of FMEA.
Unit 6 Quality Systems
Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality System – Elements,
Implementation of Quality System, Documentation, Quality Auditing, TS 16949, ISO 14000 –
Concept, Requirements and Benefits.
Reference Books:
1. Oakland, John S. (2006). TQM Text with Cases. Elsevier Publications.
2. Charantimath, Poornima M. (2003). Total quality Management. Pearson Education.
3. Ho, Samuel K. (2002). TQM An Integrated approach. Kogan Page.
ESCM-02 International Logistics Management
Unit 1: INTRODUCTION: International Logistics and Supply chain management: meaning and
objectives, importance in global economy , Characteristics of global supply chains,: Supply
chain relationship to business performance, -Key tasks of logistics and supply chain managers,
Role of Government in controlling international trade and its impact on Logistics and supply
chain.
Unit 2: TRANSPORTATION: Strategic importance of transport in global logistics, logistical
objectives of transport, International Ocean Transportation, International Air Transportation, and
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International Land Transportation: types, characteristics and salient features, intermodal
transportation in international operations, factors influencing mode and carrier selection decision.
Outsourcing And Logistics Service Providers: Intermediaries and Alliances in Global Logistics,
Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services,
considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing,
determinants for outsourcing decisions, role of outsourcing in global supply chain management.
Unit 3: CUSTOMER SERVICE: The marketing and logistics interface, customer service and
customer retention, Service driven logistics systems, customer service priorities and standards,
customer service strategy. Planning the global supply chain, Network design for global supply
chain management, Risk management in the global context, Measuring logistics cost and
performance. Benchmarking the supply chain, Performance measurement and evaluation in
global supply chains.
Unit 4: GLOBAL TRADE ENVIRONMENT: a. Global trade environment: various trade
blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade
Documentation, International Contracts, Terms of Trade, Term of Payment, International
Currency, INCO terms, Logistical packaging ,containerization. Decisions in Network design-
strategic importance, location of plant, warehouse, facilities; capacity and number of
warehouses: Factors influencing network design decisions. Approaches to Inventory
Management in Global Supply Chain Management; Distribution Resource Planning; Symptoms
of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock
determination for service level, and lead time; forecasting models, routing problem.
Unit 5: COORDINATION IN SUPPLY CHAIN: Importance of Coordination in Supply Chain,
Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination,
Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain.
Role and Importance of IT in Supply Chain Management, IT solutions for Supply Chain
Management, Supply Chain Information Technology in Practice.
Unit 6: PERFORMANCE MEASUREMENT AND TRENDS: Dimensions of Performance
Metrics, Approaches/tools for Performance Measurement, Measuring logistics cost and
performance. Benchmarking the supply chain, Performance measurement and evaluation in
global supply chains, Impediments to improve Performance, Trends in International supply chain
management.
Reference Books:
1. Douglas Long International Logistics: Global Supply Chain Management Springer-
Verlag New
York, LLC;2004
2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics:
Text
and Cases Wiley, John & Sons, Incorporated 1998
3. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New
Millennium Blackwell Publishing 2006
ESCM-03 Transportation Management
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Unit 1: Introduction to transportation management, Transportation and supply chain economy.
Models and inter-relationship.
Unit 2: Transportation regulation and public policy, Motor carriers, Railroads, Domestic water
carriers,
Unit 3: Intermodal and special carriers, recent trends and changing scenario in the transportation
management. Case studies.
Unit 4: International transportation, costing and pricing in transportation, practices adopted

by the successful companies.
Unit 5: Relationship management, Information management and technologies.
Unit 6: Shipper/Carriers network strategies, Security and Culture.
Reference Books:
1 John J. Coyle, Edward J. Bardi, Robert A. Novack; Transportation; 6th Edition
2 Pierre A. David; International Logistics : The management of International Trade
Operations
4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New
Millennium Blackwell Publishing 2006
ESCM-04 Service Operations Management.
Unit 1: Introduction to Services Management: Service economy – evolution and growth of
service sector – nature and scope of services – characteristics – classification – service market
potential – expanded marketing mix for services – service quality – introduction to gaps model
and SERVQUAL dimensions.
Unit 2: Focus on Customers: Assessing service marketing opportunities – customer

expectations and perceptions of services – customer behaviour specific to usage of services.
Unit 3: Markets segmentation – market targeting and selection.
Unit 4: Service Design: Levels of service product – Service life cycle – new service
development – service blueprinting – physical evidence and service scape – competitive
differentiation of services – service positioning strategies – developing positioning maps –
pricing of services – methods and specific issues.
Unit 5: Service Delivery: People in services – service process- distributing service direct
distribution, channel function, channels selection, impact of information technology – designing
communications mix for promoting services – building service customer relationships and
service recovery – role of internal marketing in service delivery.
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Unit 6: Marketing Strategies for different services: Formulating service marketing strategies for
health, hospitality, tourism, logistics, financial, information technology, educational,
entertainment and public utility services.
Reference Books:
1. Robert Johnston, Graham Clark; Service Operations Management; Pearson Education;
3rd Edition
2. James Fitzsimmons, Mona Fitzsimmons; Service Management: Operations, Strategy,
Information Technology; 6th edition
3. Richard B. Chase; Operations Management for Competitive Advantage; 6th edition
ESCM-05 SCM and Customer Relationship Management

SMB-06 Business Process Reengineering
Unit 1: Introduction to BPR, Nature, significance and rationale of Business Process

Reengineering, Reengineering scenario.
Unit 2: Problems issues, scope and trends in BPR, Implementing BPR: Methodology and steps,
IT enabled reengineering.
Unit 3: Strategic aspects of BPR, BPR and Total Quality Management, The paradigm of Mass
customization, managing organizational change.
Unit 4: Transforming/ Reinventing the enterprise, Team building, Measurement issues in BPR,
Operational aspects of BPR, Case studies of success as well as failure.
Unit 5: People view, empowering people, reengineering management. Issues of purpose, culture,
process and performance
Unit 6: Change and Management of BPR, Process of Change, Stages in Change, Different
change agents in an organization.
Reference Books:
1. Micheal Hammer and James Chamby; Reengineering the Corporation; Paperback
2. R.Radhakrishnan and S.Balasubramanian “Buisness Process Reengineering: Text Cases”,
PHI, 2008.
3. Vikram Sethi & William R King, “ Organizational transformation through business
process reengineering”, Pearson education, 2006
ESCM-07 IT in Supply Chain Management
Unit 1: Introduction: Global Supply Chain Strategy, impact of globalization on supply chain
management.
Unit 2: Logistics and Inventory management: Managing Product Mix for Short Life Products
and Forecasting Error Measurement
Unit 3: Supplier Coordination, Supply Contracts and Options
Unit 4: Inventory Modeling for Replenishment Systems
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Unit 5: Supply Chain Simulation, application of frameworks and mathematical modeling tools
to supply chain management problems.
Unit 6: Supply Chain Sourcing and Channel Strategy, Supply Chain Integration - Application of
RFID. IT Adoption and Maintenance in SC, Explore leading-edge use of information technology
in supply chain integration, impact of the Internet on distribution and back-end supply chain
processes.
Reference Books:
1. Coyle, Bardi, Longley, The management of Business Logistics – A
supply Chain Perspective, Thomson Press, 2006.
2. D onald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics
Management, TMH, Second Edition, 2008.
3. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management
A Balanced Approach, Thomson Press, 2005.
ESCM-08 Sectorial Application of SCM
Elective Group-I INFORMATION TECHNOLOGY MANAGEMENT
EIT-01 Data Warehousing and Data Base Management

Unit 1: Concept of Data warehouse, Uses of Data warehouse, Justifying a Data warehouse,
Contents of Data warehouse, Data Warehouse design approaches, Relational Data Warehouse,
Multi Dimensional Database structures, ETL: Data extraction, Transformation, Cleansing,
Loading, Data Mart, Data Warehouse Information flows, Metadata.
Unit 2: Analyzing the contents of a data warehouse: Online analytical processing (OLAP).
Unit 3: Hardware and Software Tools, Concepts of Data Mining,Using Data warehouse for:
Business Intelligence and CRM. Introduction to Database; Organization of Database;
Components of Database Management Systems; Data Models; Entity-Relationship Model;
Network Data Model; Hierarchy Data Model; Semantic Data Model; Advantages Of DBMS
Unit 4: Basic File Structure Indexed: Sequential; Hashing and File Organization; Relational
Data Model; Relational Calculus; Tuple Calculus System; Structured English Query Language;
Algebraic Operations
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Unit 5: Relational Database Design: Integrity Constraints; Functional Dependencies;
Normalization; Physical Database Design; Decomposition Of Relation Schemes; Query
Processing And Optimization SQL Queries; SQL; The Client / Server Database Environment
Unit 6: Object Oriented Data Models; Network and Hierarchy Models; Security; Data
Warehousing; Data and Database Administration; Distributed Databases.
Reference Books:
1. Beynon-Davies P- Database Systems; Palgrave, 2003

2. Hoffer- Modern Database Management; Pearson Education, 6 th edition
3. Majumdar and Bhattacharya- Database Management System; Tata McGraw-Hill.
EIT-02- Business Systems Analysis and Design

Unit 1: Information System Building Blocks, System Analysis: Fact finding Techniques for
Requirement Analysis
Unit 2: Modeling System Requirements with Use Cases, Data Modeling and analysis, Managing
Requirement Changes
Unit 3: Process Modeling, Re-engineering Business Processes, Object-Oriented Analysis and
Modeling
Unit 4: Application Architecture and Modeling, Database Design, user interface design and
prototyping
Unit 5: Issues in Planning and Implementation of IT based Systems
Unit 6: Implementing and Maintaining System.
Reference Books:
1. Jeffrey Whitten & Lonnie D Bentley ; Systems Analysis and Design Methods; Tata
Mcgraw Hill
2. Sommerville ; Software Engineering; Pearson Education
3. Roger S. Pressman; Software Engineering; McGrawHill
EIT-03 Knowledge Management and Innovation

Same as EKTM-08
EIT-04 Mobile commerce and security

Same as EMBA-06
EIT-05 BPR and ERP Implementation

Unit 1: Introduction to BPR, Nature, significance and rationale of Business Process
Reengineering, Reengineering scenario.
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Unit 2: Problems issues, scope and trends in BPR, Implementing BPR: Methodology and steps,
IT enabled reengineering.
Unit 3: Introduction: ERP Concepts - Enterprise System, Evolution of ERP, Tangible and
Intangible Benefits, Emerging Trends in ERP adoption, ERP Implementation Stages, case study.
Unit 4: Pre-Implementation Stage: Need Analysis, Competitive Environment Analysis, Gap
Analysis, Cost Elements, Feasibility Analysis, ERP Module, ERP Software, SAP, Baan, Oracle,
People Soft Comparison of ERP Softwares, ERP Package Evaluation Criteria, Package Life
Cycle, case Studies.
Unit 5: Project Management: Project Team and Change Management.
Unit 6: Post implementation: Post implementation Success, Cross Functional. Organizational
and Industrial Impacts. Measuring Business Benefits, case study.
Reference Books:
1. Liaquat Hossain, Jon David Patrick and M.A. Rashid; Enterprise Resource Planning:
Global Opportunities & Challenges; Idea Group Publishing
2. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing
Company Ltd., New Delhi, 2004.
3. R.Radhakrishnan and S.Balasubramanian “Buisness Process Reengineering: Text Cases”,
PHI, 2008.
EIT-06 e-Governance
EIT-07 Business process reengineering
Same as ESCM-06
EIT-08 Sectorial Application of ITM

EIT-09 Emerging Issues in ITM
ELECTIVE Group-II MARKETING MANAGEMENT
EMK-01 International marketing management
Unit 1: International Marketing: Meaning, Nature and Importance; International Marketing

Orientation: E.P.R.G. – Approach: An overview of the International Marketing Management
Process; International Marketing Environment.
Unit 2: International Market Segmentation and Positioning; Screening and Selection of Markets;
International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint
Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
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Unit 3: International Product and Pricing Strategies: Product Designing: Product
Standardization Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle,
New Product Development; Pricing for International Markets: Factors Affecting International
Price Determination; Price Quotations and Terms of Sale.
Unit 4: Managing International Distribution and Promotion: Distribution Channel Strategy –

International Distribution Channels, their Roles and Functions; Selection and Management of
Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and Exhibitions.
Unit 5: International Promotion Mix – Advertising and other Modes of Communication.
Unit 6: Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade

Blocks; Important Grouping in the World; Legal Dimensions in International Marketing (Role of
WTO); Marketing Research for Identifying Opportunities in International Markets.
Reference Books:
1. Bhattacharya, B., Export Marketing Strategies for Success, Global Business Press,
New Delhi,
1991.
2. Cateora, Phillip R. and John L. Grahm, International Marketing, 10th ed., Irwin
McGraw Hill,
Boston, 1999.
3. Fair-weather, John International Marketing, Prentice Hall of India Private Ltd., New
Delhi.(16)
EMK-02 Retail and distribution and Management
Unit 1: Definition, importance and scope of Retailing: Evolution of Retail Competition,- The
Wheel of Retailing, the Accordion.
Unit 2: The Retail Life Cycle; Emerging Trends in Retailing; The Retail Scenario in India; Retail
Formats.
Unit 3: Information Gathering in Retailing; Retail Strategic Planning and Operation

Management; Retail Financial Strategy; Target Market Selection and Retail.
Unit 4: Location; Store Design and Layout; Visual Merchandising and Displays.
Unit 5: Merchandise Planning, Buying and Handling; Merchandise Pricing; Retail

Communication Mix; Promotional Strategy; Retail Human Resources Management; Customer
Service, The GAPs Model, Customer Relationship Management.
Unit 6: Retail Management Information Systems; Retail Audits; Online Retailing; Global
Retailing; Legal and Ethical Issues in Retailing
Reference Books:
1. Berman B. Evans J. R. (2004), Retail Management, 9th Edition, Pearson Education.
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2. Dunne P.M, Lusch R.F. and David A. (2002), Retailing, 4th ed., South-Western, Thomson
Learning Inc.
3. David Mulcahy; Warehouse Distribution and Operations Handbook; McGraw-Hill
Handbooks
EMK-03 Marketing of Services
Unit 1: Introduction to Services Marketing: Growing Importance of Services Sector; Meaning

and Nature of Services; Classification of Services and Marketing Implications; Services
Marketing Process.
Unit 2: Understanding Customers buying Considerations and Behaviour; Customer

Expectations and Perceptions; Defining and Measuring Service Quality (Servequal and
Servepref).
Unit 3: GAPs Model; Defining and Measuring Customer Satisfaction, Service Recovery.
Unit 4: Services Marketing Mix: Services Design and Development; Service Blueprinting;
Service Process; Physical Evidence and Servicescape; Pricing of services.
Unit 5: Services Distribution Management; Managing the Integrated Services Communication

Mix; Managing Service Personnel; Employee and Customer Role in Service Delivery.
Unit 6: Marketing Applications in Select Service Industries: Hospitality Services, Tourism

Services, Banking Services; Health and Insurance Services.
Reference Books:
1. Christopher, H. Lovelock, Services Marketing, Prentice Hall International, New Jeresy,
2006.
2. Payne, Adrian, The Essence, of Services Marketing, Prentice Hall of India Ltd., 2008.
3. Zeithmal, V.A. and Bitner, M.J., Services Marketing, McGraw Hill Co. Ltd., 2009.
EMK-04 Advertising and Brand Management
Unit 1: Introduction to Advertisement: Concept and definition of advertisement – Social,

Economic and Legal Implications of Advertisement – setting advertisement objective – Ad.
Agencies – selection and remuneration – advertisement campaign.
Unit 2: Advertisement Media: Media plan – type and choice criteria – reach and frequency of
advertisements- cost of advertisements related to sales – media strategy and scheduling.
Unit 3: Design and Execution of Advertisement: Message development – different types of

advertisement – layout – design appeal – copy structure – advertisement production – print –
Radio. T.V. and web advertisement – Media Research – testing validity and reliability of ads –
measuring impact of advertisements.
40
Unit 4: Brand-concept: Nature and Importance of Brand; Brand vs. Generics, Brand Life Cycle,
Brand Name and Brand Management;
Unit 5: Brand Identity: Conceiving, Planning and Executing (Aaker Model), Brand Loyalty,
Measures of Loyalty; Brand Equity: Concepts and Measures of Brand Equity-Cost, Price and
Consumer Based Methods; Sustaining Brand Equity; Brand Personality: Definition of Brand
Personality, Measures of Personality, Formulation of Brand Personality; Brand Image Vs Brand
Personality.
Unit 6: Brand Positioning: Concepts and Definitions, Repositioning, Celebrity Endorsement,

Brand Extension; Differential Advantage: Strategies for Competitive Advantage, Brand Pyramid;
Branding in different sectors; Role of Information in Brand Management; Role of e-
communities in Brand Management.
Reference Books:
1. Akaker, David A., Batra, Rajeev and Myers, John G., Advertising Management, Prentice
Hall,
New Jersey, 1996.
2. Hard, Norman, The Practice of Advertising, Butter worth Heinemann, Oxford, 2005.
3. Arnold, David, The Handbook of Brand Management, Random Century House, London
2002.
EMK-05 Rural and Social Marketing
Unit 1: Rural Marketing Introduction: Definition; Myths and Reality of Rural Markets;
Characteristics of Rural People; Rural market Environment; Rural Infrastructure; Problems of
Rural Marketing as regards Product Positioning; Distributions; Language; Media; Transport etc.
Challenges for Rural Marketing
Unit 2: Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing
Strategies; Promotion Strategies; Distributor Strategies.
Unit 3: Rural Marketing Research; Role of IT in Rural Marketing (e-Chaupals etc.) with few
case studies; Marketing of Rural and Cottage Industry Products. Future of Rural Marketing in
India.
Unit 4: Foundation of Social Marketing: Definition; Nature and Scope; Social Marketing
Challenges; Conceptual Framework of Social Marketing; Need for Social Marketing.
Unit 5: Social Marketing Strategies and Applications: Social Markets Segmentation; Product
Strategies; Marketing Mix; Pricing Strategies.
Unit 6: Promoter Strategies: Role of Govt. and NGO’s in Social Marketing; Social Marketing;
Applied in Family Planning; Medicare; Small Savings; AIDS Prevention
Reference Books:
1. Krishnamacharyulu And Lalitha Ramakrishnan; Rural Marketing; Pearson Education India
41
2. Kashyap, Pradeep And Raut, Siddartha; Rural Marketing; Biztantra
3. Ruchika Ramakrishnan; Rural Marketing; New Century
EMK-06 Promotion Management and Business to Business Marketing
Unit 1: Introductions / Overview: What is B2B, Character of B2B, Character of B2B.
Unit 2: B2B Purchase Function: Org. Buyer Behavior, Market Opportunities in B2B,
Marketing Strategy in B2B, Marketing Strategy in B2B, Weaving Marketing into the Fabric of
the firm.
Unit 3: Managing B2B Products: Pricing & Negotiations, Channels, Communicating with
Customers (IMC). Advertising, Trade, and PR,One-to-One Media, Sales and Sales Management,
Project Presentation
Unit 4: Introduction to Sales Promotion: Scope and role of sale promotion – definition –
objective sales promotion sales promotion techniques – trade oriented and consumer oriented.
Unit 5: Sales Promotion Campaign: Sales promotion – Requirement identification – designing

of sales promotion campaign – involvement of salesmen and dealers.
Unit 6: Out sourcing sales promotion national and international promotion strategies – Integrated
promotion – Coordination within the various promotion techniques – online sales promotions.
Reference Books:
1. Jeffrey Heilbrunn; Marketing Encyclopedia: Issues and Trends Shaping the Future;
merican Marketing Association
2. David Ford; Understanding Business Marketing and Purchasing; Cengage Learning
Business Press; 3 edition
3. John Coe; The Fundamentals of Business-to-Business Sales & Marketing; McGraw-Hill;
1 edition
EMK-07 Consumer Behavior
Unit 1: Introduction to consumer behavior –Definition of consumer behavior, applications of

consumer behaviour -Consumer behavior and marketing strategy, Consumer research-Primary
and secondary methods-tools used-survey, focus groups, personal interviews, projective
techniques, Consumer segmentation-bases of segmentation-demographic, behavioural benefit;
Consumer modeling-Economic model-psychoanalytical model – sociological model.
Unit 2: Influence of social class -Definition and meaning of social stratification-factors
responsible for social stratification-characteristic features of social classes- social influence on
consumer behavior. Group Dynamics and consumer reference groups- definition and meaning of
group – reasons for formation of group- types of groups relevant to consumer behaviour
information
Unit 3: Individual determinants-Perception-factors in perception- meaning of perception-
perceptual process-factors responsible for perceptual distortion, Learning- Weber’s law-Classical
conditioning-operant conditioning-marketing implications- Components of learning process,
42
Personality and emotion, Personality –meaning and nature – characteristics of personality- stages
in the development of personality- personality influences and consumer behaviour
Unit 4: Motivation – needs - goals- dynamic characteristics of motivation – consumer imagery
and perceived risk, hard core behavioural perspective-social learning perspective-cognitive
approach-biological approach-rational expectations psychoanalytical perspective-Maslow’s
hierarchy of needs- Properties of motivation- Three main types of conflicts- Attitudes-definition
beliefs- affect- behavioural intention-attitude changing strategies.
Unit 5: Self concept, situational influences and lifestyle-overview, Consumer decision making
process,
Unit 6: Consumption and post purchase behaviour: Consumer satisfaction concept, cognitive
dissonance, consumer delight, Consumer Value, Consumer Value Delivery Strategies,
Competitive advantage through customer value Information – Customer value determination
process - Measuring customer satisfaction.
Reference Books:
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, 9th Edition, Prentice Hall of
India, New Delhi.
2. Seth, J. N. & Mittal, B. (2nd ed., 2003). Customer Behaviour-A Managerial Perspective.
Thomson South-Western.
3. Hawkins, D. I. & Roger, J. B. and Kenneth, A.C. (2001). Consumer Behaviour-Building
Marketing Strategy. Irwin McGraw-Hill, New York.
EMK-08 Customer Relationship Management
Unit 1: Introduction: Definition of CRM, CRM as a business strategy, elements of CRM, CRM
processes and systems.
Unit 2: Strategy and Organization of CRM: History of CRM, Dynamics of Customer Supplier
Relationships, Nature and context of CRM strategy, The relationship oriented organization.
Unit 3: Marketing Aspects of CRM: Customer knowledge, privacy issues, communications and
multi channels in CRM, the individualized customer proposition, Relationship policy.
Unit 4: Analytical CRM: Relationship data management, Data analysis and data mining,
Segmentation and selection, Retention and crosssell analysis, Effects of marketing activities,
Reporting results. Operational CRM: Call centre management, Internet and website, Direct mail.
Unit 5: Collaborative CRM/CRM Subsystems: Contact Management, Campaign Management,
Sales Force Automation. Choosing CRM Tools / Software Package: Shortlisting prospective
CRM vendors, setting evaluation criteria for the appropriate CRM package, selection CRM
implementation.
Unit 6: CRM systems and Implementation: CRM systems, Implementation of CRM systems,
Ethical Issues in CRM
Reference Books:
2 Barnes, James G., Secrets of Customer Relationship Management, McGraw Hill, New
York, 2001.
3 McKenna, Regis, Relationship Marketing: Successful Strategies for the Age of the
Customers, Addison Wesley Publishing Company, 2008.
43
4 Stone, Merlin and Wood rock, Neil, Relationship Marketing, kogan Page, London, 2006.
Elective Group-II: Finance

EFM-01 Security analysis and portfolio management
Unit 1 Introduction
Concepts of investment- Financial and non-financial forms of investment – Objectives of
financial investment, investment methods – Security and non-security forms of investment –
Sources of investment information- Investment Instruments.
Unit 2 Financial markets:
primary and secondary markets – major players and instruments in secondary market -
Functioning of stock exchanges, trading and settlement procedures at NSE & BSE.. Stock
markets guidelines on primary & secondary markets. ). Behaviour of stock market prices,
implications of efficiency market hypothesis for security analysis and portfolio management.
Unit 3 Valuation of securities:
bond and fixed income instruments valuation –bond pricing theorems, duration of bond and
immunisation of interest risk, term structure of interest rate, determination of yield curves,
valuation of equity and preference shares (Dividend capitalisation & CAPM)
Unit 4 Risk :
Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and
unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power
risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis,
Unit 5 Fundamental & Technical Analysis of equity stock.
Concept of intrinsic value. Objectives and beliefs of fundamental analysts. Economy-Industry-
Company framework, Economic analysis and forecasting. Theory of Technical analysis, points
and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving
average analysis, Japanese Candlesticks.
Unit 6 Modern portfolio theory :
Asset allocation decision. Dominant & Efficient portfolio simple diversification, Markowitz
diversification model, selecting an optimal portfolio – Sharpe single index model. Determination
of corner portfolio. Process of portfolio management – International Diversification. Portfolio
performance evaluation: Sharp & Treynor & Jensen’s measure. Portfolio revision – Active and
passive strategies & formula plans in portfolio revision. Mutual funds- types, performance
evaluation of mutual funds, functions of Asset Management Companies.
Reference Books:
1 Investment Analysis and Portfolio management – Prasanna Chandra–TMH - 2nd Edition,
2005
2 Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005.
3 Security Analysis & Portfolio Management, S.Bhat, Excel Books.
EFM-02 Mergers, Acquisitions & Corporate restructuring

Unit 1 Mergers An Introduction:
44
In the nature of acquisitions and amalgamations. types of merger – motives behind
mergers – theories of mergers – operating, financial and managerial synergy of mergers –
value creation in horizontal, vertical and conglomerate mergers – internal and external
change forces contributing to M & A activities A strategic perspective- industry life cycle
and product life cycle analysis in M&A decision, strategic approaches to M&A- SWOT
analysis, BCG matrix, Porter’s Five forces model
Unit 2 Legal Framework

Legal and regulatory frame work of M & A – provisions of company’s act
1956, Indian Income Tax act 1961 – SEBI take over code, Provisions of
Competition Act.
Unit 3 Corporate restructuring:

Different methods of restructuring – joint ventures – sell off and spin off – divestitures –
equity carve out – leveraged buy outs (LBO) – management buy outs – master limited
partnerships – employee stock ownership plans (ESOP)
Unit 4 Merger Process:

Dynamics of M&A process- identification of targets negotiation closing the deal. Five-
stage model – due diligence (detailed discussion).Process of merger integration –
organizational and human aspects –managerial challenges of M & A
Unit 5 Valuation:
Valuation approaches –discounted cash flow valuation – relative valuation – valuing
operating and financial synergy – valuing corporate control – valuing of LBO Methods of
financing mergers – cash offer, share exchange ratio – mergers as a capital budgeting
decision
Unit 6 Accounting and taxation for amalgamation:

Pooling of interest method, purchase method – procedure laid down under Indian
companies act of 1956 Takeovers, types, hostile takeover approaches, Takeover defenses
– financial defensive measures – Coercive offers and defense – anti-takeover
amendments – poison pill defense Legal and regulatory frame work of M & A .
Reference Books:
1 Mergers acquisitions and Business valuation
2 Ravindhar Vadapalli–Excel books, 1/e 2007
3 Ashwath Damodaran – Corporate Finance-Theory And Practice–John Wiley & Sons.
4 Company Law & Practice – Taxmann – Recommended book for module-8
EFM-03 Corporate Business taxation and Planning

Unit 1 Introduction:
Definitions, Residential status, Heads of Income, Computation of Taxable Income.
Unit 2Taxation of Companies:
45
Special Provisions in Computation of Profits from Business, Deductions from Gross Total
Income, Amalgamations of Companies and fiscal Incentives, Minimum Alternate Tax on
Companies, Special Provisions relating to Tax on Distributed Profits of Domestic Companies.
Unit 3 Tax Planning:

Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with reference to: Location
of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy, Issue of Bonus Shares,
Inter Corporate Dividends and Transfers, Tax Planning relating to: Amalgamations and Mergers
of Companies. Tax considerations in respect of specific managerial decisions like Make or Buy,
Own or Lease, Close or Continue, Sale in Domestic Markets or Exports, Capital Budgeting
Decisions, Managerial Remuneration, Foreign Collaboration and Joint Ventures.
Unit 4 Tax Management: Filing of Returns and Assessments, Penalties and Prosecutions,
Appeals and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation
Agreements.
Unit 5 Indian Laws and Regulations Governing International Transactions:
FEMA; Taxation of foreign income; Foreign investments; Setting up offices and branches
abroad; Restrictions on trade in endangered species and other commodities.
Unit 6 Legal Framework of International Business:

Nature and complexities; Code and common laws and their implications to business
Reference Books:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat
Law House.
2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.
EFM-04 International Financial Management

UNIT 1 Introduction
International financial Environment- The Importance, rewards & risk of international finance-
Goals of MNC- International Business methods–Exposure to international risk- International
Monetary system- Multilateral financial institution-Government influence on exchange rate.
UNIT 2 International flow of funds

Balance of payments(determination of current account, capital account & ORA)-International
Trade flows-International Capital Flows-Agencies that facilitate International flows –
Equilibrium, disequilibrium & adjustment of Balance of payment & Trade deficits.
UNIT 3 International Financial Markets

Foreign exchange markets-foreignexchange trading-Cash & Spot exchange markets-foreign
exchange rates &quotation- forward markets-Exchange rate Behavior-Cross Rates-
Foreignexchange market participants-arbitrage profit in foreign exchange markets,
Swift Mechanism.
46
UNIT 4 Forecasting foreign Exchange rate
Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign
exchange rate forecasting exchange rates- international parity relationship: interest rate parity,
purchasing power parity & fisher effects.
UNIT 5 Foreign Exchange exposure

Management of Transaction exposure-Management of Translation exposure- Management of
Economic exposure-Management of political Exposure- Management of Interest rate exposure.
UNIT 6 Foreign exchange risk Management

Hedging against foreign exchange exposure – Forward market- Futures Market- options Market-
Currency Swaps-Interest rate Swap- Cross currency Swaps-Hedging through currency of
invoicing- Hedging through mixed currency invoicing –Hedging through selection of supplying
country. Country risk analysis, International Capital Budgeting: Concept, Problems associated,
Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value.Long term Asset &
Liability management:-Foreign Direct investment –Foreign portfolio investment- International
Financial instruments International Bond & Equity market.short term Asst & liability
management:-Working Capital Policy-Cash management –Receivable Management- Inventory
Management- Short term, Financing decision – international Banking and money market.
Reference Books :
1. Eun & Resnick – International Finance Management ---(Tata McGraw Hill), 4/e
2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004
3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 4/e
EFM-05 Investment Banking

Unit 1 Essentials of the Equity/Stock Market:
The new issue market/Initial Public Offerings (IPOs) -Publicly Traded Markets: Factors
affecting the secondary trading market, stock exchanges, market indices, liquidity and
volatility issues -Corporate effects on stock pricing, price/earnings ratios, book value,
valuation based on expectations vs historical reporting -External and international
economic effects on stock market values, liquidity and volatility -Fundamentals of stock
market technical analysis -Private Equity/Venture Capital and Direct Investment.
Unit 2 Essentials of the Fixed Income/Bond Market

Differences between stocks/equity and bonds/credit markets -Fundamentals and
mathematics of the credit, fixed income/bond market -Corporate credit and economic
impacts on bond markets, interest rates, yields and credit pricing spreads, Investment
Grade vs Non Investment Grade (High Yield/Junk Bonds) -Fundamentals of the workings
of the credit markets -Convertible Bonds and Asset Backed Securities -Trading,
Positioning, Underwriting and Distribution -Rating Agencies.
Unit 3 Management of Public Offers and Private Placements

Initial Public Offers. Rights Issues and Secondary Public Offers Public Offers of Debt
Securities Overseas Capital Market Issues. Exit Offers
47
Unit 4 Corporate Advisory Services
Business Advisory Services’,Project Advisory Services Financial Restructuring Advisory,
Mergers and Acquisitions Advisory
Unit 5 Essentials and interrelationship between and among Issuers/Borrowers,

Intermediaries/Underwriters and Investors for the equity and bond markets-Individual
investors -Institutional Investors, banks, mutual funds, investment managers, pension
funds, insurance companies, and hedge funds -Devising and analyzing an investment
strategy.
Unit 6 Legal/Regulatory Compliance,

Risk Management and Back Office -Ethics, insider trading, corporate governance,
fiduciary responsibilities -Compliance and Regulatory Environment -Credit, Market,
Operations/Processing Risk Management -Documentation, Transaction Processing,
Financial Control and Reporting .
Reference Books:
1. Subramanyam, Pratap, Investment banking Tata McGraw-Hill 1st ed.
2. The Business of Investment Banks by Michel Fleuriet
EFM-06 Futures, Options and Risk Management
Unit 1 Fundamentals of derivatives: Basics of hedging credit, currency and interest rate
risks -Difference between hedging and speculation -Devising and analyzing a borrowing
and hedging strategy -Hedge Funds vs Fund Managers/Mutual Funds
Unit 2 Forwards and Futures; Option fundamentals: calls, puts, and underlying;
Hedging with Futures, Option Positions and Strategies; Binomial and Black-Scholes
Option Valuation. Introduction to Interest Rate Derivatives; Credit Risk; Credit
Derivatives
Unit 3 Interest rate markets-Type of rates, Zero rates, Bond pricing, Determining Zero
rates, Farward rules, Farward rate agreements (FRA), Treasury bond & Treasury note
futures, Interest rate derivatives (Black model).
Unit 4 Risk management: objective of Risk management, Identifying types of risk,

management of translation, transaction and economic exposure. Quantifying risk and
Hedging techniques
Unit 5 Credit risk-Bond prices and the probability of default, Historical default
experience, Reducing exposure to Credit risk, Credit default swaps, Total
return swaps, Credit spread options, Collateralized debt obligation.
48
Unit 6 Value at Risk (VAR)-Measure,
Historical simulation, Model building approach, linear approach, Quadratic model,
Monte Carlo simulation, stress testing and back testing.
Reference Books:
1. Futures, Options and Swaps – Robert W Kolb – Blackwell

Publishing.
2. Introduction to Derivatives and Risk Management – Chance –
Thomson Learning, 6/e, 2004
3. Options Futures & Other Derivatives- John C.Hull - (Pearson
Education), 6/e
EFM-07 International Accounting Practices
Unit 1 Introduction – Causes of international differences – some major differences in financial
reporting, International classification of financial reporting – international harmonization of
accounting – the requirements of international accounting standards.
Unit 2 Financial reporting in USA, UK, Australia and France, Financial reporting in Germany,
Netherlands, Japan and Third world, countries with special emphasis on legal issues, accounting
standards and, consolidation of accounts.
Unit 3 Issues in International accounting – Consolidation – foreign currency translation –

segmental reporting – foreign exchange risk management.
Unit 4 Harmonization in Financial reporting ,Standardization and Harmonization , role of

international accounting bodies (IASC) in harmonization.
Unit 5 Multinational Transfer Pricing – Objectives of transfer pricing – selecting a transfer

price – internal revenue code and transfer pricing.
Unit 6 Ethical issues in international accounting – Incidence and implications of window

dressing (cases)
Reference Books:
1. Frederick D S Choi – International Finance & Accounting Hand book – John Wiley
2. James A Schweikart – International Accounting: A Case Approach – McGraw Hill
3. Kwabena Anyane-Ntow – International Handbook of Accounting Education and
Certification – Pergamon Publishers
EFM-08 Project Appraisal and Finance
Unit 1 An Overview of Project Finance: Introduction to project finance and overview of
the project finance market, project life cycle and its impact on the feasibility, A study of
World Bank Project Reports Project Initiation and Resource Allocation: The Importance
of a Proper Allocation of Resources, Process of Resource Allocation at the Corporate
49
Level, Process of Resource Allocation at the Business Unit Level, Generation of Project
Ideas and Creativity.
Unit 2 Market And Demand Analysis: Identification of the Target market, choice of the
Market Strategy, Projection of Demand using Primary Data and Secondary Data,
Projection of Demand using Qualitative Models.
Unit 3Technical Analysis: Selection of Appropriate Technology, Acquisition of

Technology, Process of Procurement of Materials, Choice of a Good Location for the
Project, Design of the Layout of the Facilities at the Project Site.
Unit 4Financial projections: The Cost of the Project, The Means of Finance, Estimation
of Working Capital, Profitability Estimations, Balance Sheet Projections, Projections of
Sources and Uses of Funds.
Unit 5 Environmental Appraisal of Projects: Meaning of Environment and Pollution,

Pollution Created by Different Industries, Methods of Preventing Pollution,
Environmental Regulations in India, Environmental Impact Assessment for Projects.
Social Cost Benefit Analysis: The Rationale for SCBA, Different Approaches to SCBA
Unit 6 Valuing Projects: Appraising a Project by Discounting and Non-Discounting

Criteria, Appraising Projects with Special Features, FCF Approach, ERR Approach, Real
Options – Issues in valuing long term projects, Managing Project Risks: How risk
management creates value in project finance.
Reference Books:
1. Prasanna Chandra – Project Planning: Analysis, Selection, Implementation and Review –
TMH, 5/e
2. Narendra Singh – Project Management and Control – HPH , 2003
3.Nicholas – Project Management for Business and Technology:
Principles and Practice – Pearson / PHI
EFM-09 Commodity and Price risk Management

Unit 1 Commodity Spot Market:
Importance and need – Types of Commodity market – Structure Categories of Commodity
Markets Agricultural Commodity Market: Overview – Grain Market – Soft Commodities –
Livestock and Citrus fruits.
Unit 2 Technical Analysis of Agricultural Commodity Metal Market :

Structure of Metal Market (London Metal Exchange) – Industrial Metal – Precious Metal–
Characteristics of Metal Prices – Metal Life Cycle and Convenience yield – Technical Analysis
of Metal Commodity Energy Market:
50
Unit 3 World Oil Market –Role of OPEC & Political factors influencing pricing – Price setting
of crude oil cargo – Refined product market – Natural Gas market – Spot, Futures and Options –
Electricity Market – Technical Analysis of Energy Commodity.
Unit 4 Instruments & Investment Strategies: Commodity Swaps, Swaption, Swing contracts
and Real options: Swaps – Swaption.
Unit 5 Weather and Commodity market:

Weather Derivatives – Weather and Agriculture derivative – Weather and Crude Oil.
Unit 6 Ways of investment in Commodities:

Commodity, the new asset class – Inflation and commodity prices – Diversification –
Commodity Indexes and funds (Exchange Traded Funds, Pension Funds)
Reference Books:
1. Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e
2. Options & Futures- Vohra & Bagri - (TMH), 2/e
3. Derivatives- Valuation & Risk Management-Dubofsky & Miller -
(Oxford University Press), 2004/05
EFM-10 Managing Financial institutions and Markets
Unit 1 Financial Institutions and Economic Development:
Nature and Role of Financial System: Financial System and Financial Markets, Efficiency,
Stability, Technology, Government Intervention in the Financial System.
Unit 2 Central Banking and Monetary Policy:

Central Banking Functions, Money Creation: Process and control, Monetary Policy.[Will also
cover an overview of Money, Prices, Exchange Rates, and Interest Rates: Monetary Expansion,
Interest Rates and Exchange Rates, Monetary Expansion and Prices, Real and Nominal Values,
Inflation and Interest Rates, Inflation and Exchange Rates, The Indian Financial System:
Introduction, The Pre 1951 Period, The Post 1951 period, The Indian Financial System: The
Emerging Horizon.
Unit 3 The Indian Financial System:

Introduction, Evolution of Modern Commercial Banks: Evolution of Bank Assets, Liabilities and
Activities, Banking Structure, Matching Revenues and Costs of Commercial Banks, Recovery of
Advances and Documentation. Capital Adequacy, Accounting Policies and related matters,
Directed Investments and Credit Programs and Interest Rates, Methods and Procedures in Banks,
Regulation and Supervision of the Financial Sector, Treasury and Risk Management in Banks,
Marketing of Bank Services, Relationship Banking and Innovations.
Unit 4 Fundamentals of the Foreign Exchange Markets; -

How the spot and forward foreign exchange markets work -Basics of currency and cross border
risks -Cross border funding and hedging.
51
Unit 5 International Banking:
Offshore Banking, Multinational Banking, Banking Consolidation.
Unit 6 Finance Companies –

The Evolution of Finance Companies, The Present Status and the Micro Finance and its
importance in Rural Economy. Insurance Companies: Economics of Insurance, The Insurance
Industry and its Regulation, LIC and GIC. Development Banks/ Recent Trends Current
Developments: eBanking
Reference Books:
1. Bhalla, V. K. (2004). Managing International Investment and Finance. New Delhi, Anmol.
2. Saunders, Anthony, Cornett, Marcia Millon (5th ed., 2005). Financial Institutions Management.
Tata McGraw Hill.
3. Bhole, L.M. (4th ed., 2004). Financial Institutes & Markets. Tata McGraw Hill.
Elective Group II: Human Resource Management

EHR 01 Management of Industrial relations & Labour Legislation
Unit 1 Industrial Relation Management

Concept- Evaluation – Background of industrial Relations in India- Influencing factors of IR in
enterprise and the consequences. Economic, Social and Political environments: Employment
Structure – Social Partnership – Wider approaches to industrial relation – Labour Market.
Unit 2 Trade Union
Introduction – Definition and objective – growth of Trade Union in India-trade Unions Act, 1926
and Legal framework-Union recognition-Union Problems-Employees Association-introduction,
Objective Membership, Financial Status.
Unit 3 Quality of Work Life
Workers’ Participation in Management – Worker’s Participation in India, shop floor, Plant Level,
Board Level – Workers’ Welfare in India scenario- Collective bargaining concepts &
Characteristics – Promoting peace.
Unit 4 Industrial Disputes
Meaning, nature and scope of industrial disputes – Cases and Consequences of Industrial
Disputes – Prevention and Settlement of industrial disputes in India. Employee Grievances:
Causes of grievances – Conciliation, Arbitration and Adjudication procedural aspects for
Settlement of Grievances – Standing Orders – Code Discipline.
Unit 5 Labour Welfare
52
Concept-Objectives-scope-Need –Voluntary welfare measures-Statutory welfare measures-
Labour-Welfare funds. Child Labour –Female Labour –Contract Labour –Construction Labour-
Agricultural Labour-Disabled-Social security-Implications.
Unit 6 Labour laws
Factories Act, 1948, Payment of wages Act 1936, The minimum wages Act -1948, The industrial
disputes Act 1947, The Employees Provident Fund & Misc. Act 1952
Reference Books:
1. Beaumont, P. B. (1995). The Future of Employment Relations. London: Sage Publication.
2. Bareja, J.K. (2000). Industrial Law. Galgotia Publishing House.
3. Monappa, Arun (2002). Industrial Relations. Tata McGraw Hill.
EHR-02 Compensation Management
Unit 1 Introduction
Compensation: meaning, objectives, nature of compensation. Nature & Significance of
wage, salary administration, essentials-Minimum wage – Fair wage, Real wage, Issues
and Constraints in Wage Determination in India.
Unit 2 Compensation system design issues

Compensations Philosophies, compensation approaches, decision about compensation,
compensation- base to pay, individual Vs team rewards, Perceptions of pay Fairness,
legal constraints on pay systems.
Unit 3 Managing Compensation
Strategic Compensation planning, determining compensation-the wage mix,
Development of a Base Pay System: Job evaluation systems, the compensation structure-
Wage and salary surveys, the wage curve, pay grades and rate ranges, preparing salary
matrix, government regulation on compensation, fixing pay, significant compensation
issues, Compensation as a retention strategy.
Unit 4 Variable Pay and Executive Compensation
Strategic reasons for Incentive plans, administering incentive plans, Individual incentive
plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team
compensation, Gain sharing incentive Plans, Enterprise incentive plans- Profit Sharing
plans, Stock Options, ESOPs, EVA. Executive compensation elements of executive
compensation and its management, International compensation Management.
Unit 5 Managing Employee Benefits
Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits need
analysis, funding benefits, benchmarking benefit schemes, nature and types of benefits,
Employee benefits programs- security benefits, retirement security benefits, health care
benefits, time-off benefits, benefits administration, employee benefits required by law,
discretionary major employee benefits, creating a work life setting, employee services-
designing a benefits package.
Unit 6 Job Evaluation, Job Description and Job Specification
53
Job Analysis & Its Process, Methods of Job Evaluation, Internal and External Equity in
Reward Management, Role of Wage Board & Pay Commissions, International
Compensation, Knowledge Based Compensation, Team Compensation, Competency
Based Compensation.
Reference Books:
a. Henderson, Richard I. (2004). Compensation Management: Rewarding Performance.
Prentice
b. Hall of India Pvt. Ltd.
c. Bergmann & Thomas, J. (2003).Compensation Decision Making. Harcourt College
Publications.
d. Micton, R. (2002). Handbook of Wage and Salary Administration. London.
EHR-03 Organizational Change and Intervention Strategies

Unit 1 Organizational Development (OD)
Introduction, History of OD, Values, Assumptions & Beliefs in OD, Theory and Management of
OD, Managing the OD process, Action research & OD. Organizational Change: Challenges of
change, Process of change, Transformational change, Managing Organizational Transformation.
Unit 2 Organizational Development Intervention
Overview of Organisation Development Intervention, Types of Interventions, Sensitivity Training,
Team Interventions, Third- Party Peacemaking Interventions, Inter Group Interventions,
Comprehensive Interventions, MBO, Role Playing, Future Challenges.
Unit 3 Culture & Change process
Power & politics and Organisation Development, Cultural change strategies, Corporate
reorganization & sub culture management. Resistance to organisational change.
Unit 4 Behavioural implications of change
The manifest, latent & paradoxical consequences of change, Resigned behavioural compliance,
Reaction to Downsizing & Delayering, Managing uncertainty & ambiguity.
Unit 5 Intervention Strategies
Structural, Technological & Process factors in intervention, Advantages & limitations of change
technologies, Associated leadership models, Leadership & change process, Leadership &
emotional knowledge strategies, Achieving congruence of personnel, structure& culture.
Unit 6 Key Issues in Organisational Development
Issues in Consultant-client Relationships, Action Research, Ethical Issues in Organisational
Development and Future of Organisational Development
Reference Books:
1. French, W., Cecil, H. Bell & Jr. (2004). Organizational Development. Prentice Hall of India Pvt.
Ltd.
2. Jones, G. R. (2nd edition, 2004). Organizational Theory. Addison-Wesley Publishing Company.
3. Burnes B. (1996). Managing Change: A Strategic Approach to Organizational Dynamics. London,
Pitman.
54
EHR-04 Human Resource Management: Strategies and Systems
Unit 1 Understanding Strategic HRM

Traditional Vs strategic HR, Typology of HR activities, ‘Best fit’ approach Vs ‘Best practice’
approach, HR strategy and the role of national context, sectoral context and organizational
context on HR strategy and practices, Investment perspective of human resources. HR Strategy
Formulation: Brief overview of strategic planning and planning in SBUs, HR Strategy and HR
Planning, HR Strategy in Multinational, Global and Transnational companies, HR contributions
to strategy competitive intelligence resource reallocation decisions
Unit 2 Aligning HR Systems with business strategy
Sustained competitive advantage – how HR adds value to the firm HR as scarce resource
inimitable resource non-substitutable resource, HRM leading strategy formulation, Alternative
HR systems universalistic contingency configurational, Congruence and Integrated HR systems,
Designing congruent HR systems.
Unit 3 HR Strategy in workforce utilization

Efficient utilization of Human resource cross training and flexible work assignment work teams
non-unionization, Strategies for employee shortages, Strategies for employee surpluses.
Unit 4 HR strategy for training and development
Benefits, planning and strategizing training, integrated learning with performance management
system and compensation.
Unit 5 High Performance Work Practices
Individual high performance practices, limitations of individual HPWP, Systems of HPWP skill
system motivating system, Individual practices Vs systems of practices, Universal practices Vs
contingency perspectives.
Unit 6 Strategic HRM in emerging HR issues
HR Strategy in workforce diversity virtual teams flexitime and telecommuting HR outsourcing
contingent and temporary workers Global sourcing of labor, Expatriation and repatriation
management in global HRM, Gender discrimination and Glass ceiling effect, Employee
engagement strategies, Talent management and retention.
Reference Books:
1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern Economy Edition Prentice
Hall India.
2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management. Palgrave Mcmillan.
3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson Learning, Cincinnati,
OH:SW.
EHR-05 Global Human Resource Management
Unit 1 International Organization
55
Approaches to the study of comparative employment, policy, Convergence theory, The
cultural approach, The institutionalist perspective.
Unit 2 International HRM Models
Poole’s adaptation of the Harvard model, The Brewster and Bournois model of
International HRM, International HRM, Problems of International Research.
Unit 3 Internationalization of HR Activities
Types of International Business, inter country Differences affecting HRM, causes for
International assignments failure. Limitations and advantages of host country nationals
(HCN). Parent country nationals (PCN)& Third country national (TCN) : International
Staffing Policy, Selecting International Managers, Adaptability & Screening, Managing
Knowledge Workers.
Unit 4 Understanding Cross Culture
Organisation culture & National culture, Cross – culture Theories, Cross – Culture
Business Communication & Behaviour, Culture & Organisational Performance.
Unit 5 Training &Maintaining International Compensation
Training for Expatriate Managers, National Differences in Compensation, Factors
Influencing International Compensation, Components of Remuneration
Package.Expatriate Performance Management, Repatriation, International Labour
relations, Problems and solutions.
Unit 6 Human Resource Management and Japan
Some innovative Japanese Management techniques, such as just in time theory, quality
circles and Kaizen, Influence of Japanese Management Practices on Western
Employment practices.
Reference Books:
1. Gupta, S.C (2009). Text book of International HRM, Macmillan Publishing.
2. Jackson –Terrence (2002). International HRM A Cross cultural Approach. Sage
Publications.
3. Harzing & Ruysseveldt (2004). International Human resource Management. Sage
Publications Ltd. London.
HER-06 Management of Training and development

Unit 1 Introduction
The Changing Organizations, HR and the Training Functions, Models of Training; Systematic
Model, the Transitional Model, The Learning Organisation, Training as Consultancy,
Understanding Learning Concepts. T & D to Lifetime Education.
Unit 2 Training Needs Analysis
The Process and Approaches of TNA, Team Work for Conducting Training Needs Analysis, TNA
and Training Process Design.
Unit 3 Training Design & Evaluation
56
Understanding & Developing the Objectives of Training, Facilitation of Training with Focus on
Trainee (Motivation of Trainee, Reinforcement, Goal setting), Training with Focus on Training
Design (Learning Environment, Pre-training Communication etc.) Facilitation of Transfer with
Focus on Organization Intervention (Supervisor Support, Peer Support, Trainer Support, Reward
Systems, Climate etc.)
Unit 4 Effective Trainer
Selecting the trainer and preparing a lesson plan, skills of an effective Trainer, Programme
methods and techniques. Implementation and Evaluation of Training Programme. Levels of
Evaluation, CIPP Model, CIRO model, Training Audit and Cost Analysis.
Unit 5 Management Development
Approaches to Management Development, Sources of Knowledge / Skill acquisition, Types of
management Development Programmes. EDP’s / Seminars and Conferences, Symposia.
Unit 6 Emerging Trends in Training
New learning interventions, Technology in training-CBT- multimedia training, e- learning/online
learning- distance learning, competency based Training, Assessment Centres.
Reference Books:
1. Raymond Noe, A. (2005). Employees Training and Development”, McGraw Hill Publication.
2. O’ Connor, Browner & Delaney (2003). Training for Organizations. Thompson Learning Press.
3. Blanchard, P. N. & Thacker, W. J. (1998). Effective Training: Systems, Strategies and
Practices. Prentice Hall, New Jersey.
HER-07 Interpersonal processes and Counseling skills for Managers
Unit 1 Managerial Process

Nature of Management, functions of managers , leadership and managerial effectiveness,
Managerial conflict .
Unit 2 Interpersonal & Group Process
Interpersonal communication, Interpersonal feedback, Interpersonal behavior and influence
relationships, Interpersonal style.Group Process: An overview of group formation, Group
development and effectiveness, formal and informal groups, reasons for formation of groups,
theories of group , group behavior .
Unit 3 Introduction to Counselling
Definition & Need, Counseling, Psychotherapy and Instruction, Approaches to Counseling,
Goals of Counseling, Counseling Process.
Unit 4 Counselling Procedures
The Counselling Environment, Intake, Referral procedures, Guidelines for effective counselling,
Advanced skills in Counselling, Action strategies. Counselling Skills, Verbal & Non- Verbal
communication, Listening Barriers, Counsellor’ Qualities, Core conditions of Counselling. Role
of Conflict in Counselling: Values of counselling, Counselling service, Manager counsellor.
57
Unit 5 Organisational Application of Counselling Skills.
Change management, Downsizing, Mentoring, Team Management / Conflict Resolution, Crisis /
Trauma. Problem Subordinates: Identifying problem subordinates, Types of problem
subordinates, Dealing with problem subordinates.
Unit 6 Ethics in Counselling
Ethical Principles, Common Ethical Violations.
Reference Book:
1. Singh, Kavita (2007).Counselling Skills for Managers, PHI.
2. Bailez, Roz (1991). 50 Activities for Developing Counselling Skills in Managers.
58

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Delhi School of Management

Delhi Technological University

Delhi School of Management

Delhi Technological University

Delhi Technological University

S.No. Subject Subject Evaluation Credit

S.No. Subject Subject Evaluation Credit

8 EMBA- Minor Project - 100 100 4

Information Technology Management

Knowledge and Technology Management Two papers each from same

Financial Management Two papers each from same

Delhi School of Management

KNOWLEDGE AND TECHNOLOGY MANAGEMENT (KTM)

EKTM-01Internet Business Models and Business Strategies

Human Resource Management (HRM)

EMBA-101 Management Process and Organizational Behavior

Unit 2 Organizational Structure and Process

EMBA- 102 Financial Accounting Max: 40 Hrs

EMBA-103 Marketing Management Max: 40 Hrs

Unit 3 Market segmentation

Unit 6 Demand forecasting

EMBA-104 Managerial Economics Max: 40 Hrs

EMBA-105 Quantitative Methods Max: 40 Hrs

Unit 2 Decision Theory,

Unit 3 Linear Programming

Unit 5 Integer Programming-

Unit 6 Project scheduling-

2. “Quantitative Techniques in Management”, N. D. Vohra, Tata McGraw Hill Publications,

EMBA- 106 Productions and Operations Management Max: 40 Hrs

2. Adam Jr., E and Ebert, R. (1998). Production and Operation Management.

EMBA-107 Computer Application in Management Max: 20 Hrs

Introduction to OS- DOS, WINDOWS, Computer Applications in Decision Making, Scientific

EMBA-108: Term Paper

; Factors influencing Human Resource Management; Strategic Human Resource Management.

Management. John Wiley,

2. Dessler Gary and Varkkey,Biju(2010). Human Resource Management. Pearson Education.

3. Ivancevich, John M. (2003). Human Resource Management. Tata McGraw Hill. 29

EMBA-202 Financial Management Max:

Unit 1 Aims and objectives of Financial Decisions

Unit 2 Planning for Sources of Finance (Domestic and International);

Unit 3 Capital Budgeting

Unit 4 Working capital Decision

Planning of Development of Funds Through Management of Assets - Fixed and Current:

Unit 5 Dividend Decision

Unit 6 Contemporary Financial Issues

Leasing, Corporate Restructuring, LBO, Mergers and Acquisition

EMBA-203 Marketing Research Max:

Introduction to marketing Research; Various Market Research concepts; process, exploratory,

Unit 2 Defining a research problem

Unit 3 Research design

Unit 4 Data Analysis

Unit 5 Marketing Information Systems

Unit 6 Report preparation and Presentation

Unit 6 Contemporary Issues

1. Adhikari M, Economic Environment of Business,2000, 8th Ed. Excel Books

2. Morrison J, The International Businee Environment (Palgrave 2003)

3. George A and Steiner G A – Business, Government and society (Macmillan)

EMBA-205 Management of Innovation, Technology and Change Max: 40 Hrs