Polytechnic University of the Philippines

Mabini Campus, Sta. Mesa, Manila

College of Business Administration
Department of Marketing Management

A Feasibility Study of Econature Furnishings

In Partial Fulfillment of the Requirements for the Studies

MARK 4063 Feasibility Studies

PREPARED BY:

ALAO, APRIL

ARGONCILLO, MA. EDLYN

BACUD, MAY ANN

BUCAL, MA. ANA TEODORA

CATAQUIZ, SHERALYN

DE PADUA, ALMIRA LORRAINE

GARCIA, PATRICIA MAE

REYES, DHANICA ROSE

BSBA - MM 4 - 3N

Prof. Marcial Mojica

Adviser
Econature Furnishings

By:

LEADER:

BACUD, MAY ANN

MEMBERS

ALAO, APRIL

ARGONCILLO, MA. EDLYN

BUCAL, MA. ANA TEODORA

CATAQUIZ, SHERALYN

DE PADUA, ALMIRA LORRAINE

GARCIA, PATRICIA MAE

REYES, DHANICA ROSE

OCT. 2018
 Polytechnic University of the Philippines
Mabini Campus, Sta. Mesa, Manila
College of Business Administration
Department of Marketing Management

APPROVAL SHEET
Econature Furnishings

A Business Plan prepared by:

ALAO, APRIL
ARGONCILLO, MA. EDLYN
BACUD, MAY ANN
BUCAL, MA. ANA TEODORA
CATAQUIZ, SHERALYN
DE PADUA, ALMIRA LORRAINE
GARCIA, PATRICIA MAE
REYES, DHANICA ROSE

In Partial Fulfillment of the Requirements in

Bachelor of Science in Business Administration
has been examined and recommended for acceptance and for oral defense
Marcial Mojica

PANEL OF EXAMINERS

Approved by the panel on oral defense held last

Accepted and approved in partial fulfillment of the requirements in Bachelor of

Science in Business Administration major in Marketing Management

DR. RAQUEL G. RAMOS

Dean
 ACKNOWLEDGEMENT

The proponents dedicated their time, effort in this study, none of this would

be possible without the help of others. The proponents would like to express their

deepest gratitude to those who gave assistance throughout this journey.

Above all, we would like to thank our Almighty God, the source of wisdom

and strength, the motivation, for the guidance that gives us courage to finish the

feasibility study.

To Prof. Marcial Mojica our feasibility adviser, for his time, effort and

guidance in sharing his knowledge and wisdom for the succession of this study.

To the proponents Family, especially to the parents, for their understanding

and unending moral, emotionally and financially support during this project.

Special thanks to De Padua family for allowing us to stay in their house for

doing our feasibility studies.

To the Blockmates and Friends, for motivating each other in order to finish

this feasibility study successfully.

The Proponents

Table of Contents
Title Page ............................................................................................ i

Approval Sheet ............................................................................................ ii

Acknowledgment ............................................................................................ iii

Table of Contents ............................................................................................ iv

List of Tables ........................................................................................... viii

List of Schedules ............................................................................................ xi

Chapter 1. Executive Summary

A. Introduction ............................................................ 1

B. Name of the Company

and Nature of Business ............................................................

C. Location ............................................................

D. Company’s Vision/ Mission ........................................................

E. Feasibility Criteria

 Market Aspect of the study

 Technical Aspect of the study
 Management Aspect of the study
 Fianancial Aspect of the study

F. Limitations of the Project ........................................................

G. Major Assumption Used and Summary

of Findings and Conclusion ...............................................

Chapter 2. Market Aspect

A. Introduction ...........................................................

B. Industry Background ...........................................................

C. Demand and Supply Analysis ............................................

D. Competition Analysis and Sales Projection ........................

E. Market Research Result ....................................................

 F. Marketing Plan ...........................................

Chapter 3. Management Aspect

A. Form of Business Organization ...................................

B. Organizational Structure ...................................

C. Staffing Requirements ...................................................

D. Project Timetable .........................................................

E. Manpower Requirements ..............................................

F. Legal Requirements ........................................................

G. Organizational Policies and Procedures ........................

Chapter 4. Technical Aspect

A. Project Description ..................................................

B. Manufacturing Process ..................................................

C. Equipment Requirement ...................................

D. Production facilities ..............................................

E. Store Location .........................................................

F. Store Layout .........................................................

Chapter 5. Financial Aspect

A. Major Assumption .........................................................

B. Total Projected Cost .........................................................

C. Sources of Capital and Financing ....................................

D. Preparations of Financial Statement ....................................

E. Financial Analysis .........................................................

F. Annual Sales Plan .........................................................

 G. Material Cost ........................................................

H. Compensation Schedule ........................................................

Chapter 6. Social Desirability Aspect

A. Socio Economic Contribution ..............................................

Appendices

Legalities ...............................................................................................