Business Title: LILAC HIJAB

Name of Team:

- Fatin Yusrina Binti Mohd Hezlen

- Anis Munierah Binti Yuswadi

- Nurul Izzah Binti Zamri

-Iffah Nazira Binti Ibrahim

-Nur Amirah Sakinah Binti Redelan

Contact Details:

Address: Dataran Pahlawan Megamall, Jalan Merdeka, 75000, Bandar Hilir,

Melaka.

Tel: 0103859979

E-mail: lilachijab@gmail.com

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 PRESIDENT

FATIN YUSRINA BINTI MOHD HEZLEN

OPERATION HUMAN RESOURCES

FINANCE MARKETING

ANIS MUNIERAH IFFAH NAZIRA BINTI

NUR AMIRAH SAKINAH NURUL IZZAH BINTI
BINTI YUSWADI IBRAHIM
BINTI REDELAN ZAMRI

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TABLE OF CONTENT

1. EXECUTIVE SUMMARY………………………………………………………………4

2. MAIN BODY OF BUSINESS IDEA

 PRODUCT AND SERVICE DESCRIPTION……………………………………….....5

 TECHNOLOGY AND PROCESS DESCRIPTION………………………………….10
 MARKET AND COMPETITION ……………………………………………………...15
 BUSINESS MODEL……………………………………………………………………17

3. REFERENCES………………………………………………………………………….18

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1. EXECUTIVE SUMMARY

Lilac hijab is a new shop that will be opening in Melaka, to sell women’s hijab
in a variety size, colours and styles. The idea of creating the business’s name came
from our idea which is the name of flower. Most of the hijabs provided in the shop are
for women in average of 18-45 and above. The price range is determined by the design
of the hijabs.

The uniqueness of our product is the quality of fabric materials. We will provide
additional services such as special ordering which is custom made for customers and
post services. We will generate awareness and sales by utilizing the internet platform;
the webpage, Facebook and Instagram.

So basically, there are 5 members in this team which is president, the head the
team. Finance, the one who observe the profit and loss of the money. Marketing, how
to market the product. Operation, how the product was developed and Human
resource is to make up the workforce of an organization, business sector, or economy.

The market opportunities of this product is in Malacca. This is because Malacca

is a tourism country in Malaysia and there a lot of muslim people here. So this is perfect
place for Lilac Hijab.

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2. MAIN BODY OF BUSINESS IDEA

PRODUCT OR SERVICE DESCRIPTION

 GENERAL DESCRIPTION

A hijab is a veil worn by some Muslim women in the presence of any male outside
of their immediate family, which usually covers the head and chest. The word hijab
in the Quran refers not to women's clothing, but rather a spatial partition or curtain.
The term can refer to any head, face, or body covering worn by Muslim women
that conforms to a certain standard of modesty. Hijab can also be used to refer to
the seclusion of women from men in the public sphere, or it may denote a
metaphysical dimension, for example referring to "the veil which separates man or
the world from God".

 PRODUCT DESCRIPTION

Lilac Hijab is a company which invents scarves that mostly known as headscarves
to Muslim women. As it is obligated for Muslim women to cover their aurah, our
company offers a perfect and applicable product to follow the Syariah’s law which
is scarf. However, our scarf can be worn as headscarf for Muslim women or
common scarf for women who wants to cover their neck only. So it is versatile for
all women around the world. Lilac Hijab is the first product invented by our
company. Our company has gone through one and a half years of research to
produce a marketable product which is scarves for Muslim women that is beneficial
to the consumers.

2. 1 MATERIALS

We use various fabrics and materials to produce the scarves. We have done a
study to find an ideal fabric and material for scarf. So we have chosen some
fabrics for our products which are mixed crepe, crepe chiffon silk, chiffon
georgette and jersey.

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When the scarf with mixed crepe material is worn, it will give a flowy effect which
introduces a comfortable feeling and beautiful yet creative design. In addition,
the material is easy to iron and it exhibits the cooling feeling. Besides that, it is
also easy to shape and does not crease easily when it is worn as headscarf.

Figure 1.0

Jersey is a knit fabric used predominantly for clothing manufacture. It was

originally made of wool, but is now made of wool, cotton, and synthetic fibers.
Since medieval times, Jersey, Channel Islands, where the material was first
produced, had been an important exporter of knitted goods and the fabric in
wool from Jersey became well known. The fabric can be a very stretchy single
knitting, usually light-weight, jersey with one flat side and one piled side .So,
the scarf is practically ironless and easier for women to wear especially moms
and students. Our scarf is easy to be washed and cleaned even though the dirt
on the scarf’s surface is hard to remove.

Figure 2.0

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Georgette is quite similar to chiffon in drape and feel. It is only slightly heavier
than chiffon and a bit less sheer. It is ideal for outdoor or daytime weddings, as
its light weight will keep girls cool. It gives a cosy pleased feeling as it is cooling
material and it is opaque. So, the wearer does not have to wear the inner scarf.

Figure 3.0

Silk Chiffon is an elegant, sheer fabric with a soft, beautiful drape and crepe-
like texture. Stronger and heavier than silk Gauze, woven in a way that even
the heaviest weights are sheer. It offers a luxurious effect and feelings to the
wearer as it is a lightweight material.

Figure 4.0

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2.2 PACKAGING

For our products, packaging is the most essential part as it gives the first
impression to the customers. We choose the best packaging box to present our
products properly. The scarf is put in the thin plastic to cover it and prevent and
defect. Then, it is beautifully wrapped in a box which is creatively designed by
our designer. This type of packaging choose because it is practical yet look
exclusively. If the customer wants to give our product as a gift, this packaging
is perfect as it completes the idea of gift packaging.Here is the example of the
packaging box:

Figure 5.0

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 SERVICES

For services, our products are delivered all around the Malaysia for the customers.
We use various couriers to deliver our products which depends on the customer’s
preferences. However, the price for each postage different depends on the type of
couriers use. The couriers that our company use to deliver our products are Citylink,
GDEX. Citylink. We choose Citylink because it is known as one of the best courier
services in Malaysia as it delivers goods on time and the rate of the postage is
affordable. Next for GDEX. GDEX offers a door to door delivery within 24 hours in
servicable areas in Malaysia. It also provides same day delivery as in cases where the
parcel is urgent so the courier will deliver the shipment as fast as possible to the
designated area. Then, it also offers a diplomatic service which is known as premium
service as it is designed to meet the needs of customers with particular urgent requests
on the same day. The rates for GDEX also affordable.

UNIQUENESS OF THE PRODUCT

There a few uniqueness that differs our product and makes it stands out from other.
First, we offer a variety of measurements which give many choices for customers to
choose. The measurements that we provide are 45” x 45”, 48” x 48”, 50” x 50”, 55” x
55” and 60” x 60” for square scarf. For long shawl, the measurements that we offer
are 180 cm – 210 cm.

Second one, we provide a custom made service for our customer to match their
preferences. Therefore, there will be no unsatisfactory of provided measurement as
they custom their scarves. We also offer various types of stitching which are baby
seam, eyelash, crochet and etc.

Last but not least, the price is the most vital part in the business. So, our products are
pretty and quite reasonable for the customers to purchase it. In addition our target
market is the women range between 20 – 30 years old.

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STRATEGY TO DIFFERENTIATE

The strategy that we come up to differentiate our products from others is by providing
a mini tutorial brochure for every purchase of our products. Therefore, the scarf is easy
to be styles or worn especially for women who just start to wear headscarf.

TECHNOLOGY AND PROCESS DESCRIPTION

Technology Description

 Factory fabric cloth quality process SSPS-317 automatic folding cutting

sewing machine

Our scarf is a customized scarf which is the customers can order their scarf with their
own size. This machine will be useful because it will cut the fabric into the pieces with
variety of size.

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  DT9700D Doit Direct drive high speed single needle lockstitch industrial
sewing machine

The end of this scarfs are stitched with baby seam stiches. This machine is
used to stich baby seam, so that our scarfs look neat and not easily tear.

 Heavy duty industrial washing machine 50 kg

After the fabrics have been cut into the size needed, the fabrics will be put in this
washing machine to wash them. Here, we can guarantee all of our fabrics is clean and
in good quality.

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  Industrial High Quality Stainless Steel Single Tumble Clothes Dryer
Laundry Machinery For Drying

All the wet fabrics will be put in this machine for drying process

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  laundry automatic shirt ironing machine

After all of the fabric have been wash and dry, there will be an ironing session because
of the exclusive of our scarfs. This is important because we want to have a good first
impression from our beloved customer

 Custom folding paper shoe boxes, folding cardboard shoe box wholesale

This is the final preparation of our scarfs which is packaging process. We choose
boxes as our packaging method because boxes show more exclusive and elegant
than a paper bag. It means that our scarf have their own standard.

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 DT9700D Doit Direct
Factory fabric cloth
drive high speed single
quality process SSPS-
needle lockstitch
317 automatic folding
industrial sewing
cutting sewing machine
machine

Industrial High Quality

Stainless Steel Single
Heavy duty industrial
Tumble Clothes Dryer
washing machine 50 kg
Laundry Machinery For
Drying

laundry automatic shirt

ironing machine

Our fabrics was imported from Korean. The variation of the material will cutted into
various of size because our scarf is a customized scarf. Our scarf is in rectangular
shape. The edges of the scarf is sharp edges and will stitched with baby seam stiches,
so that our scarfs look neat and not easily tear. After the cutting, the fabrics will be
washed and dried. This is to make sure the fabrics cleans and the customers do not
need to wash it again before wear it. After the fabrics have been washed and dried, it
will be iron to make it easier to the customers wear it. The fabric will be packed in a
beautiful box to make it more exclusive before delivered to the customers.

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MARKET AND COMPETITION

Lilac Hijab is the Muslimah scarf company for muslimah women all around in Malaysia
and located in Malacca, Malaysia. The first product is bawal hijab which are user-
friendly and easy to wear. Formed in July 2018, lilac Hijab has already started making
an impact on muslimah wear industries with its unique product.

We chose this business because we strongly feel that this business has potential in
the future, since this type of business is commonly in Malaysia.

We going to sell this product in media social like Instagram, Facebook and Twitter.
Furthermore, we are going to do psychology pricing. With the economy still limping
back to full health, price remains a major concern for Malaysian customer. Psychology
pricing refers to techniques that marketers use to encourage customers to respond on
emotional levels rather than logical ones.

The 4ps of the marketing.

Product: This product have good quality of material that easily can be worn.

Price: Our product is more cheaper and high quality that the other similar product.

Place: We going to sell in online so that the buyer can spent quality time to think about
our product.

Promotion: a promotion of this product can be discount when the buyer more than 3
product.

The major competitor in the industry is Aidi Juma and Hijab Galleria because many
woman loves to buy from them as they are a senior in this field.

For geographic, geographic concentration of people and their activity has been and
always will be a constant feature of human existence. In broad historical terms, the
concentration of people in villages, towns, and cities has served many cultural,
security, and commercial ends. Dense pockets of people enable a shared culture,
ease enforcement of the rule of law, facilitate a common defense, allow efficient
economic exchange, and free people to acquire specialized skills and knowledge. In
the modern era, the defensive walls of ancient cities have given way to the provision
of public goods and the operation of local markets open to all to buy and sell consumer
and commercial necessities.

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For demographic, Malacca has an estimated population of 931,210 as of 2016 with an
average annual population growth of 2%.[43][53] As of 2016, 27% of the population
aged below 15 years old and 8% aged above 60 years old.[40] The ethnic composition
of Malacca as of 2015 is 66.8% Malays (552,700), 1.4% other Bumiputras (11,500),
26.0% Chinese(215,000), 6.2% Indians and Chitty (51,400) and 0.6% others
(4,800).[3] Malacca has small communities of Kristang, Dutch
Eurasian and Temuan people. This is shows that Malacca is the perfect place due to
its population of Malay are leading the population. Most of them are Muslims and have
their own money and they have a work.

The behavior is we set the clear goal. We are looking forward to enlarge our business
and we have set up our midterm goal, short term goal and long term goal. Our short
term goal is to introduce people in Malaysia our products. Next, our midterm goal is to
have at least 30 branch whole Malaysia including Sabah and Sarawak. For our long
term goal in to empower our empire to worldwide.

The psychographic is the target of our customers. Basically hijab is wearing by woman.
Our gender target is woman that have their own carriers and money. The age is around
23 to over 40 and of course able to buy our products.

Our steps to enter new market is by rent a shop and start selling our hijab at there.
Then, we promote it using social media and we will give a free gift to every purchase
they bought. Other than that, every month we will do a giveaway for our customer.

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BUSINESS MODEL

Key partners Key activities Key resources Value propositions

 Social  shipping /  designer  easy to use
network postage  digital  comfortable to
 Offline  quality  transportation wear
selling control  unique &
 tailors  marketing / quality
production  free postage
 affordable
price
Customers Customer Channels Revenue streams
relationship segments  call center  sales
 call center  customer /  pos laju  advertisement
 partnership buyer in  facebook
 websites supermarket page
 workers  instagram
involved in page
supermarket
 students &
worker
 people
involved in
other
business
Cost structure

 Postage = RM 100/month
 Internet services = RM200/month
 Marketing = RM500
 Rent a shop = RM1500/month
 Transportation = RM100/month

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REFERENCES

El Guindi, Fadwa; Sherifa Zahur (2009). "Hijab". The Oxford Encyclopedia of the
Islamic World. Retrieved September 1, 2018.

Glasse, Cyril, The New Encyclopedia of Islam, Altamira Press, 2001, p.179-180

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