REPUBLIC OF THE PHILIPPINES

CEBU TECHNOLOGICAL UNIVERSITY

TUBURAN CAMPUS: Tuburan, Cebu
url: http://www.ctu.ph/tuburan email: tuburan@ctu.ph
Telephone / Fax No. (032) 463-9313

COURSE SYLLABUS
IN
TC 123
(Subject Code)
PRINCIPLES OF TOURISM 2
(Descriptive Title)
2nd Semester, AY 2014-2015

Department /Area : Technology Department

Curriculum : BSHM
Curriculum Year : I
No. of Weeks/Sem. : 18 weeks/sem.
Credit Unit(s) : 4 units
Prerequisite(s) :

Vision of the University:

The center of excellence and development in research, instruction, production, and extension
services for progressive leadership transcending global technological, business and industry-driven
education.

Mission of the University:

Provide advanced professional and technical instruction for special purposes, industrial trade,
teacher education, agriculture, fishery, forestry, engineering, aeronautics, and land-base programs, arts
and sciences, health sciences, information technology, and other relevant fields of study. It shall
undertake research, production and extension services, and provide progressive leadership across the area
of specialization for global empowerment.

Goals of the College:

1. Equip student with competencies and entry-level skills in various technology areas;
2. Instill the highest standard of safety;
3. Value work as an inherent nature of an individual in the area of technological advancement;
4. Satisfy the manpower requirement of industry;
5. Excel in quality technology education;
6. Establish partnership for excellence;
7. Uphold commitment to be source of competent technician, engineers and blue collar
professionals;
8. Develop the student and faculty members’’ socio-cultural, moral, spiritual, and nationalistic
consciousness;
9. Preserve a culture of excellence as an individual; and
10. Enhance collaboration with lead agencies towards environment management.
 Objectives of Hospitality Management:
1. To train individual an effective and efficient costumer service to address the power needs of the
hotels, restaurants, and other business institution.
2. To promote research, production and extension services to contribute to the national and global
goals.
3. To produce quality graduates who intellectuals but morally upright person.

Course Description:
This course presents a comprehensive survey of the major players that comprises the tourism
industry and how they relate with each other. The nature and distinctive aspects of tourism are discussed
and linked to specific business strategies. The major sector (business, government, and voluntary
organizations, etc.) are defined and classified. The commercial sectors are examined in terms of typical
organizational structures; and major functions of divisions within the structure are described. Impacts of
macro-environmental trends and events on each sector are examined.

General Objectives:
At the end of the course; the students will be able to:
1. Identify and the discuss the Hotel classifications the different accommodation facilities;
2. Gain insights on how to handle reservations and other reservation operation activities;
3. Learn and execute the proper check-in and check-out procedures;
4. Define the different hotel terminologies and gain insights on how to use common hotel devices;
5. Formulate ways to resolve, avoid or deal with guest complaints;
6. Possess desirable traits and values in properly dealing with guest concerns and personnel from
other departments;
7. Analyze the importance of hotel security and learn ways to handle emergency situations.
8. To know the importance of Hospitality Industry
9. Learn to gain desirable traits and values in giving services to guests
10. Demonstrate knowledge and skills in different catering foods services and tourism.

TOPIC OBJECTIVES DURATION VEHICLES REMARKS

(INHOURS ) OF
INSTRUCTION
Introduction to the  Discuss the importance of
Hospitality Industry hospitality industry in the
country’s economy
*The Pineapple
Tradition

The Interrelated  Define and discuss the 3 hours Discussion

Nature of hospitality characteristics of hospitality
and tourism industry Question
and answer

Characteristics of
Hospitality industry

Hospitality Industry
 Know the Hospitality Industry
Philosophy 3 hours
Philosophy
* service philosophy is  Describe the characteristics of Discussion
a way of life the hospitality industry
Quiz
Success in Service

*Moments of truth  Explain corporate philosophy

 Discuss why service has
The Focus on Service become such important facet
of the hospitality industry
*Perfecting service Discussion
 Define and explain the focus
*Service & total
on service
quality management
*The Disney approach  Suggest ways to improve
service 3 hours Question &
to Guest service Answer Quiz
*Open Disneyland

Trends in Hospitality
and Tourism
PRELIM- EXAM

Introduction to
Tourism
 Define tourism
Highlights of tourism  Know the benefits of tourism
What is Tourism?  Discuss the five ages of
tourism
Benefits of tourism  Illustrate the different ways of
3 hours Discussion
*long term prospects: travelling
Tourism 2020 vision  Define and classify the
The five ages of different ways of travelling Quiz
tourism  Define and explain the
*Pre-Industrial economic impact of tourism
Revolution, RAIL,
Automobile, and
coach travel

Traveling by Train
*Rail Travel Abroad
Travel by Car
The Economic Impact
Of Tourism
*the multiplier effect

Promotes of tourism:
*state offices of
tourism  Illustrate the different promotes
*City-level offices of of tourism
tourism and
 Define and classify the different
convention center promotes of tourism
*tour operator
 Know the national offices of
*Travel agencies 3 hours Discussion
tourism
*Commission Caps Quiz
 Identify the promoters of
*tour wholesalers
tourism
*National offices of
tourism
*Destination
management
Companies
Why People travel
*Leisure/pleasure
travel  List reasons why people travel
*push/pull model
 Describe the sociocultural
*business travel
impact of tourism
 Describe tourism Discussion
Social and Cultural
 Know the importance of Oral Recitation
Impact of tourism 3 hours
tourism
Ecotourism

Sustainable tourism
Cultural, Heritage,
Nature and volunteer
tourism

MID TERM EXAM

Recreation, Theme
Parks, and Clubs  Discuss the Relationship of
Recreation, Leisure, recreation and leisure to
and Wellness wellness
 Explain the origins and extent
Government- of government-sponsored
Sponsored recreation recreation
 Distinguish between
*National parks in
commercial and non-
U.S.
commercial recreation
*Public recreation  Identify the major US theme
parks 3 hours Discussion
and park agencies
 Know the different types of
Commercial regional theme parks Question and
Recreation
 Define and classify the different answer, Quiz
* Theme Parks
types of regional theme parks

SEMI-FINAL EXAM

Introducing Walt
Disney:
A Man with a vision *Illustrate the club management Discussion
*magic kingdom Question and
*Epcot *Define and classify the types of 3 hours Answer
*Disney-MGM clubs Quiz
studios
*Discuss the non-commercial
Universal Studios:
recreation
Anheuser-Busch
Companies Hershey’s *How can you prepare commercial
regional theme parks to non-commercial recreation
*Dollywood
*Lego Land *describe the operation of a country
*Gator Land club
*Wet ‘n Wild
Clubs:

*Size and scope of the

club industry
*Club Management
*Club management
structure
*types of clubs

Non-Commercial
Recreation:
*voluntary Organizing
*Campus, armed
forces, and employee
recreations
*Recreation for
special Populations
*Trends in Recreation
and Leisure

Gaming
Entertainment  Outline the history of gaming
Historical review of entertainment Discussion
Gaming entertainment  Describe the various activities
Native American related to gaming
Gaming size and scope entertainment
of gaming  Explain how gaming 3 hours
entertainment entertainment converges with
Key players in the the hospitality industry
industry Positions in  Discuss the different positions
gaming entertainment within the gaming industry.

Hotel operations
Food and beverage
Operations
Casino Operations
Rental operations 3 hours Discussion
Entertainment
operations
Quiz

FINAL EXAM

REQUIREMENTS OF THE COURSE:

 Attendance and Oral Participation
 Quizzes
 Term Examinations
 Project (on-time submission)
 Field Trip
EVALUATION PROCEEDURES:

Daily Quizzes : 30%

Recitation : 20%
Term Exam : 40%
Project : 10%
TOTAL : 100%

NOTE: Add the present and previous grade then divide by 2.

REFERENCES:
1. John R. Walter, 2009. Introduction to Hospitality Operations, 5thEdition. Person education South Asia,
Pte Ldt, Singapore
2. J.P. Sangar, 2006. Hotel Management. Anmol Publications PVT. LTP. New Delhi-110 002 (INDIA)
3. Noseem Ahmad. Hotel Organization and management. Anmol publications PVT . New Delhi-110 022
(INDIA).

Prepared by:

BASILISA S. OLIVO, Dev. Ed.

Checked by: Chairman, BSHM

PROF. PEDRO M. MONDEJAR

Director, College of Technology

Approved:

PEDRITO C. PONTILLAS, Ed. D.

Campus Director