Idbi Project
Idbi Project
Idbi Project
INTRODUCTION
COMPANY PROFILE
VISION
MISSION
OBJECTIVE
ORGANIZATIONAL STRUCTURE
FINANCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
PRODUCTION DEPARTMENT
OBJECTIVE OF PROJECT
RESEARCH METHODOLOGY
TYPES OF RESEARCH
TYPES OF DATA
DATA ANALYSIS TOOLS
GRAPHICAL REPRESENTATION OF COLLECTED
DATA
FINANCIAL ANALYSIS
FINDINGS
RECOMMANDATION
CONCLUSION
BIBIOLIOGRAPHY
INTRODUCTION OF PROJECT
Current Scenario:
The industry is currently in a transition phase. On the one hand, the PSBs,
which are the mainstay of the Indian Banking system are in the process of
shedding their flab in terms of excessive manpower, excessive non
Performing Assets (Npas) and excessive governmental equity, while on the
other hand the private sector banks are consolidating themselves through
mergers and acquisitions.
PSBs, which currently account for more than 78 percent of total banking
industry assets are saddled with NPAs (a mind-boggling Rs 830 billion in
2000), falling revenues from traditional sources, lack of modern technology
and a massive workforce while the new private sector banks are forging
ahead and rewriting the traditional banking business model by way of their
sheer innovation and service. The PSBs are of course currently working out
challenging strategies even as 20 percent of their massive employee strength
has dwindled in the wake of the successful Voluntary Retirement Schemes
(VRS) schemes. The private players however cannot match the PSB’s great
reach, great size and access to low cost deposits. Therefore one of the means
for them to combat the PSBs has been through the merger and acquisition
(M& A) route. Over the last two years, the industry has witnessed several
such instances. For instance, HDFC Bank’s merger with Times Bank Icici
Bank’s acquisition of ITC Classic, Anagram Finance and Bank of Madurai.
Centurion Bank, Indusind Bank, Bank of Punjab, Vysya Bank are said to be
on the lookout. The UTI bank- Global Trust Bank merger however opened a
pandora’s box and brought about the realization that all was not well in the
functioning of many of the private sector banks.
Private sector Banks have pioneered internet banking, phone banking,
anywhere banking, mobile banking, debit cards, Automatic Teller Machines
(ATMs) and combined various other services and integrated them into the
mainstream banking arena, while the PSBs are still grappling with
disgruntled employees in the aftermath of successful VRS schemes. Also,
following India’s commitment to the W To agreement in respect of the
services sector, foreign banks, including both new and the existing ones,
have been permitted to open up to 12 branches a year with effect from 1998-
99 as against the earlier stipulation of 8 branches.
Tasks of government diluting their equity from 51 percent to 33 percent in
November 2000 has also opened up a new opportunity for the takeover of
even the PSBs. The FDI rules being more
rationalized in Q1FY02 may also pave the way for foreign banks taking the
M& A route to acquire willing Indian partners.
Meanwhile the economic and corporate sector slowdown has led to an
increasing number of banks focusing on the retail segment. Many of them
are also entering the new vistas of Insurance. Banks with their phenomenal
reach and a regular interface with the retail investor are the best placed to
enter into the insurance sector. Banks in India have been allowed to provide
fee-based insurance services without risk participation, invest in an
insurance company for providing infrastructure and services support and set
up of a separate joint-venture insurance company with risk participation.
Aggregate Performance of the Banking Industry:
VISION
OBJECTIVE
Integrity
Commitment
Passion
Seamlessness
Speed
ORGANIZATIONAL STRUCTURE
IDBI has played a pioneering role, particularly in the pre-reform era (1964-
91),in catalyzing broad based industrial development in the country in
keeping with its Government-ordained ‘development banking’ charter. In
pursuance of this mandate, IDBI’s activities transcended the confines of pure
long-term lending to industry and encompassed, among others, balanced
industrial growth through development of backward areas, modernisation of
specific industries, employment generation, entrepreneurship development
along with support services for creating a deep and vibrant domestic capital
market, including development of apposite institutional framework.
IDBI Bank, with which the parent IDBI was merged, was a vibrant new
generation Bank. The Pvt Bank was the fastest growing banking company in
India. The bank was pioneer in adapting to policy of first mover in tier 2
cities. The Bank also had the least NPA and the highest productivity per
employee in the banking industry.
On July 29, 2004, the Board of Directors of IDBI and IDBI Bank accorded
in principle approval to the merger of IDBI Bank with the Industrial
Development Bank of India Ltd. to be formed incorporated under the
Companies Act, 1956 pursuant to the IDB (Transfer of Undertaking and
Repeal) Act, 2003 (53 of 2003), subject to the approval of shareholders and
other regulatory and statutory approvals. A mutually gainful proposition with
positive implications for all stakeholders and clients, the merger process is
expected to be completed during the current financial year ending March 31,
2005.
HUMAN RESOURCE DEPARTMENT
The Solution
The solution offered the user the option to determine the type and order of
sections to be accessed, while quizzes along the way ensured attention &
assimilation. On completion of the quiz, the score was mailed to the
department head. When the user completed the manual, a registration form
with details of the user was submitted to generate an employee ID. This
ensured that the entire course was completed. An elementary content
management system was provided that enabled the client to update the
manual.
The module was developed in Flash and XML. Flash Scripting made it
possible to track user movement, his score and time spent in the various
sections. XML was consciously chosen to overcome the 'complex future
maintenance' trap that most Flash projects fall in to after initial development.
3-D graphics were used to set the context and recreate a specific
environment.
MARKETING DEPARTMENT
Market research
There are two main types of market research: Quantitative research
involves collecting a lot of information by using techniques such as
questionnaires and other forms of survey. Qualitative research
involves working with smaller samples of consumers, often asking
them to discuss products and services while researchers take notes
about what they have to say. The marketing department will usually
combine both forms of research.
The marketing department will seek to make sure that the company
has a marketing focus in everything that it does. It will work very
closely with production to make sure that new and existing product
development is tied in closely with the needs and expectations of
customers
PRODUCTION DEPARTMENT
IDBI Bank offer bulk filing of returns for its corporate salary account
customers, under the Suvidha scheme offered by the income-tax department.
This service will be offered jointly by IDBI Bank and Filemyreturns in six
cities — Mumbai, New Delhi, Bangalore, Chennai, Ahmedabad and Pune.
The services are being offered with special discounts for IDBI Bank
customers in the range of 25 per cent. Corporate customers will have an
added advantage with help-desks and seminars with experts for personal
counselling on tax planning. Filemyreturns will also provide advice and
assistance in filling any tax-saving instruments and in application for PAN.
IDBI Bank head (retail banking) Ajay Bimbhat says: "This tie-up is in
keeping with our pursuit to offer value-added services to our customers. This
is a step towards fulfilling a gap between banking and non-banking services
and we will now be able to provide our customers with the best of both
services."
OBJECTIVE OF PROJECT
To know what consumer look for while policy of their share being
purchased
Project study which is being conducted by me for the last two month is not
only a formality for the fulfillment of the two year full time Post Graduate
Diploma in Business Management. But being a management student and a
good employee I tried my best to extract best of the information available in
the market for the use of society and people. The objectives have been
classified by me in this project form personal to professional, but here I am
not disclosing my personal objective which have been achieved by me while
doing the project. Only professional objectives which are being covered by
me in this project are as following-
- To know about environmental factors affecting IDBI Bank’s
performance.
- To analyze the role of advertisement for bank performance.
- To know the perception and conception of customers towards banking
products and specially focused for IDBI Bank’s product.
- To explore the potential areas for the new bank branches which will
provide both price and people to the bank with constant promotion
and placing strategy.
TYPES OF RESEARCH
Descriptive V/s Analitical
AppliedV/s Fundamental
Quantitive V/s Qualititative
Conceptual V/s Empirical
Simulation Research
Exploratory Research
Historical Research
TYPES OF DATA
For the purpose of project data is very much required which works as a food
for process which will ultimately give output in the form of information. So
before mentioning the source of data for the project I would like to mention
that what type of data I have collected for the purpose of project and what it
is exactly.
1. Primary Data:
Primary data is basically the live data which I collected on field while
doing cold calls with the customers and I shown them list of question for
which I had required their responses. In some cases I got no response
form their side and than on the basis of my previous experiences I filled
those fields.
Source: Main source for the primary data for the project was
questionnaires which I got filled by the customers or some times filled
myself on the basis of discussion with the customers.
2. Secondary Data:
Secondary data for the base of the project I collected from intranet of the
Bank and from internet, RBI Bulletin, Journal by ICFAI University.
DATA ANALYSIS TOOLS
Table1: Correlation between awareness of customers about IDBI bank & their Age
VE
0
-A 0
5
0
-3
-4
-4
60 -6
-2
-3
-5
BO
20
25
30
35
40
45
50
AGE GROUP
BANK
PARAMETER RESPONSES
EFFICIENCY 75%
INTERNET BANKING/ATMs 25%
PRODUCT RANGE 95%
NETWORK 33%
PHONE BANKING 22%
22%
33% EFFICIENCY
75% INTERNET
BANKING/ATMs
PRODUCT RANGE
NETWORK
95% PHONE BANKING
25%
NOIDA
PARAMETERS % OF SHARE
PRODUCT 50%
ADVERTISMENT 5%
MANPOWER 25%
NET-BANKING 2%
PHONE BANKING 5%
INVESTMENT SCHEME 10%
NETWORK 3%
TABLE6 : COMPARATIVE STUDY WITH MAJOR
CANARA
PARAMETERS/BANKS IDBI ICICI SBI PNB HSBC
BANK
PRODUCT 20% 15% 30% 15% 10% 10%
ADVERTISMENT 3% 45% 15% 20% 7% 10%
MANPOWER 10% 50% 2% 3% 25% 10%
NET-BANKING 3% 50% 10% 12% 8% 17%
PHONE BANKING 10% 40% 5% 5% 30% 10%
INVESTMENT SCHEME 5% 25% 50% 10% 5% 5%
NETWORK 2% 40% 40% 5% 3% 10%
CREDIBILITY 20% 10% 40% 20% 5% 5%
TABLE 7: THE EFFECTIVENESS OF COMMERCIALS OF IDBI
BANK
5. The initial balance for A/C opening is Rs, 5000/- and that’s why
people are reluctant in opening the same.
FINANCIAL ANALYSIS
Assets
Cash & Balances with RBI 10,543.95 15,090.21 19,559.05 13,903.47 8,590.82
Balance with Banks, Money at
7,380.57 2,967.44 1,207.03 679.36 2,628.50
Call
Advances 196,306.45181,158.43157,098.07138,201.85103,428.34
Investments 98,800.93 83,175.36 68,269.18 73,345.46 50,047.60
Gross Block 2,908.56 4,548.74 4,375.10 4,085.27 3,873.95
Accumulated Depreciation 0.00 1,554.43 1,405.82 1,250.35 1,127.40
Net Block 2,908.56 2,994.31 2,969.28 2,834.92 2,746.55
Capital Work In Progress 16.72 24.50 68.06 162.04 77.56
Other Assets 6,811.32 5,426.98 4,206.13 4,444.91 4,882.96
Total Assets 322,768.50290,837.23253,376.80233,572.01172,402.33
Mar '17 Mar '16 Mar '15 Mar '14 Mar '13
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Income
Interest Earned 25,064.30 23,369.93 18,600.82 15,272.63 11,631.63
Other Income 3,219.51 2,009.54 2,103.56 2,341.96 1,475.72
Total Income 28,283.81 25,379.47 20,704.38 17,614.59 13,107.35
Expenditure
Interest expended 19,691.19 18,825.08 14,271.93 13,005.22 10,305.72
Employee Cost 1,538.50 1,160.44 1,026.50 756.99 569.24
Selling and Admin Expenses 0.00 1,598.62 1,830.00 720.90 504.21
Depreciation 124.12 116.06 127.04 90.98 52.70
Miscellaneous Expenses 5,047.92 1,784.92 1,798.60 2,009.37 816.93
Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00
Operating Expenses 3,134.37 3,567.82 3,509.84 2,067.76 1,481.66
Provisions & Contingencies 3,576.17 1,092.22 1,272.30 1,510.48 461.42
Total Expenses 26,401.73 23,485.12 19,054.07 16,583.46 12,248.80
Mar '16 Mar '15 Mar '14 Mar '13 Mar '12
Net Profit for the Year 1,882.08 1,894.34 1,650.32 1,031.13 858.54
Extraordionary Items 0.00 137.25 0.00 0.00 0.00
Profit brought forward 672.65 615.02 470.40 71.20 21.04
Total 2,554.73 2,646.61 2,120.72 1,102.33 879.58
Preference Dividend 0.00 0.00 0.00 0.00 0.00
Equity Dividend 466.47 388.68 344.60 217.46 181.20
Corporate Dividend Tax 71.75 60.33 55.27 31.47 30.79
Per share data (annualised)
Earning Per Share (Rs) 14.12 14.82 16.76 14.23 11.85
Equity Dividend (%) 35.00 35.00 35.00 30.00 25.00
Book Value (Rs) 159.33 137.47 128.69 113.50 102.71
Appropriations
Transfer to Statutory Reserves 962.65 774.95 514.55 283.00 346.39
Transfer to Other Reserves 150.00 750.01 600.00 100.00 250.00
Proposed Dividend/Transfer to
538.22 449.01 399.87 248.93 211.99
Govt
Balance c/f to Balance Sheet 903.86 672.65 606.30 470.40 71.20
Total 2,554.73 2,646.62 2,120.72 1,102.33 879.58
1. Since there is only two branch of IDBI bank and only three atms in
Saket, so it is necessary for IDBI bank to open more branches and
install more atms to serve the vast market of saket especially.
used by IDBI bank for providing banking services has sent positive
5. It can be distilled from data that IDBI bank has good market share as
www.idbibank.com
www2.idbibank.com
www.google.com
Aaker Kumar and Day, Marketing research, 6th Ed.,john willy & sons,1997.