This document discusses retail marketing strategies for an unorganized market in India. It identifies key factors such as product differentiation, quality, affordability, credibility, and latest trends. It also outlines various marketing approaches like personal selling, pamphlets, window displays, food displays, and digital payment options. Additionally, it analyzes trade areas across New Delhi and discusses packaging elements including recycled poly-bags, paper bags, cartons, fresh wraps, and branded bags.
This document discusses retail marketing strategies for an unorganized market in India. It identifies key factors such as product differentiation, quality, affordability, credibility, and latest trends. It also outlines various marketing approaches like personal selling, pamphlets, window displays, food displays, and digital payment options. Additionally, it analyzes trade areas across New Delhi and discusses packaging elements including recycled poly-bags, paper bags, cartons, fresh wraps, and branded bags.
This document discusses retail marketing strategies for an unorganized market in India. It identifies key factors such as product differentiation, quality, affordability, credibility, and latest trends. It also outlines various marketing approaches like personal selling, pamphlets, window displays, food displays, and digital payment options. Additionally, it analyzes trade areas across New Delhi and discusses packaging elements including recycled poly-bags, paper bags, cartons, fresh wraps, and branded bags.
This document discusses retail marketing strategies for an unorganized market in India. It identifies key factors such as product differentiation, quality, affordability, credibility, and latest trends. It also outlines various marketing approaches like personal selling, pamphlets, window displays, food displays, and digital payment options. Additionally, it analyzes trade areas across New Delhi and discusses packaging elements including recycled poly-bags, paper bags, cartons, fresh wraps, and branded bags.
addiction Consumer PRODUCT QUALIT DIVERSIFICATI QUALITY DIFFERENTIATION Y ON PRODUCT behaviour AVAILABILTY OF PRODU AFFORDIBILTY LATEST PRODUCT CT CREDIBILTY TREND REASONABLE FASTER PRODUCT PRICES SERVIC DIFFERENTI E ATION DIGITA L PAYME NT Signages PERSONAL SELLING WINDO OPEN EMAIL PAMPHLET W KITCH MARKETIN DISPLA EN G Y FOOD MESSAGES ON DISPL AY PAMP HELT Trade-area LAJPAT NAGAR SAROJI SATY ROHINI Analyses NI A SOUTH NAGAR NIKET EXTENSION AN & 13 OTHE OTHER RLOC OUTLETS ALITIE ACROSS S DELHI Packaging RECYCLE POLY- PAPER- FRESH WESTSIDE BAGS BAGS WRAP OWN CARTO POLY- LARGE N BAGS MEDIUM SIZED BAGS