Key SuccessFactors Benchmarks
Key SuccessFactors Benchmarks
Key SuccessFactors Benchmarks
SuccessFactors Benchmarks
2014 Edition
In association with
About SuccessFactors
SuccessFactors functions as an independent business unit within SAP, the market leader in enterprise
application software. From back office to boardroom, warehouse to storefront, and desktop to mobile
device, the people and organizations using SAP applications can work together more efficiently and use
business insight more effectively to stay ahead of the competition.
Experience with a large global customer base: SAP has a proven track record from 40 years of business
software and solutions experience with 183,000 customers in 130 countries. That includes 88,000 small
businesses — 80 percent of which have 50 employees or fewer. Our customers benefit, regardless of size,
industry, or geography.
A large network of partners and support: Just like SuccessFactors, SAP believes in a strong support network.
With access to its seven global support centers, SAP supports a 13,000-customer community for HR products
and a 120,000-user community for business products.
Commitment to the cloud: The future of business technology is in the cloud. The SAP connection gives
SuccessFactors access to powerful memory, analytics, and mobile capabilities, so our customers can do more
in the cloud and accelerate their business results.
Industry-leading innovation: SAP is known for its world-class mobile and analytics solutions. With the
powerful HANA in-memory software from SAP, customers can query multiple types of data sources at
speeds and in volumes never before possible.
End-to-end business integration: SAP has an integrated approach to CRM, financials, operations, supply
chain, and more that gets all lines of business working together. This experience in delivering business
applications across the enterprise gives customers even more cross-functional applications to support end-
to-end business execution.
Strength and stability: SAP has a solid track record of growth and return to investors. With strong growth
opportunities supported by a sustainable, robust, long-term business model, SuccessFactors has massive
resources to continually improve our business for the benefit of our customers.
Table of Contents
High turnover can have severe consequences for an organisation in terms of cost, efficiency,
productivity and customer service. High turnover can exert this effect through the cost of
recruitment, cost of training new employees and interim replacement staff, and lost productivity as
new employees take time to reach full capacity. Effects can also be shown on morale, workload and
stress levels of existing employees. An organisation with a low Retention Rate must implement
strategies to address this. To formulate action for improvement, additional data will also be
required, such as exit data, employee satisfaction surveys and 360 degree feedback.
As the Australian workforce is gradually ageing, organisations need to address issues such as the
impending retirement of a large group of people. This will require organisations to design and
implement strategies in relation to knowledge management, succession planning and skills
replacement, particularly in professional and managerial roles. So, organisations will need to
understand how many people are approaching retirement age to effectively plan for this transition
period and manage their ongoing business.
This measure will be most useful for organizations that expect to experience significant knowledge
drain from retirements in future periods or those that believe their labour flow dynamics are
changing the age composition of their workforce.
This measure will be most useful for organisations that perceive they have a very low or high
tenured workforce or that expect to experience significant knowledge drain from a retiring baby
boomer employee population that has very high tenure.
Net Recruitment Ratio shows the number of total external recruits that replaced terminating
employees. It is a useful measure to determine the expansion/contraction of the workforce. For
instance, if your organisation had a strategy of downsizing through attrition or restructuring, a
result of less than one would be expected. This indicates that the organisation recruited fewer
employees than the number that terminated during the reporting period. On the other hand, your
organisation may be in a growth stage and thus be favouring a result of more than one, indicating
investment in additional human resources to manage the growth.
Career Path Ratio
Career Path Ratio will be most useful for organisations that regard internal movement of
employees as strong developmental opportunities or that focuses on promotions to gauge success
of internal grooming of Managers, performance management process controls or remuneration
cost management.
Employee-Initiated Separation Rate measures the percentage of employees who left the
organisation on their own volition during the reporting period, for reasons such as resignation,
transfers, or retirement. Employee-initiated separations are thus different from organisation-
initiated separations such as redundancies. A result of 15% means that employee-initiated
separations equated to 15% of the workforce.
Retention Rate
The percentage of employees retained during the reporting period
Definitions
Start of Period Headcount Actual number of people employed at the start of the reporting
period.
Total Terminations The total number of employee terminations for whatever reason
during the period.
Total External Recruits Total number of recruits appointed from outside of the reporting
organisation.
Purpose
High turnover can have severe consequences for an organisation in terms of cost, efficiency,
productivity and customer service. High turnover can exert this effect through the cost of
recruitment, cost of training new employees and interim replacement staff, and lost productivity as
new employees take time to reach full capacity. Effects can also be shown on morale, workload and
stress levels of existing employees. An organisation with a low Retention Rate must implement
strategies to address this. To formulate action for improvement, additional data will also be
required, such as exit data, employee satisfaction surveys and 360 degree feedback.
Employee retention is a function of the organisations culture and structure, management quality,
recruitment and selection practices, compensation policies and career development systems and
opportunities and can be seen as an outcome indicator of the combination of these factors. The
reasons for a low result on this measure (i.e. a low rate of retention) should be investigated further
by the use of methods such as post-exit surveys.
How to Use
Retention Rate for a specified period measures the start of period headcount plus any external
hires during the reporting period less terminations as a percentage of the start of period headcount
and external hires. This measures the extent to which employees that were included in the start of
period headcount were retained throughout the period.
Retention Rate provides a slightly different perspective on turnover than Separation Rate. Rather
than comparing all separations in a period to the average headcount in that period, Retention Rate
views retained employees against total headcount for the year. Some organisations prefer to track
Retention Rate as a more positive view on the turnover issue than provided by Separation Rate.
Note - organisations may use variations of this Retention Rate formula using only average
headcount or start of period headcount as a denominator.
NOTE: External Hires are included in both the numerator and denominator for Retention Rate to
ensure that any short tenure terminations don’t have an effect on the result. The goal for the
measure is to show what percentage of employees that were present at the start of the period
were retained.
Targets
Most organisations target their Retention Rate results toward the 75th percentile or above within a
relevant benchmark group. Depending on industry and labour market conditions this often
translates to an absolute target between 90 and 95% at the total organisational level. Organisations
might have lower targets if they expect temporary fluctuations (e.g. reorganisations) or if they are
working from a very low result gradually increasing to a higher level over a period of years.
2014 Results
The desired range for Retention Rate is the 75th percentile or more. The 2014 All Industries 75th
percentile for Retention Rate is 91.93%. This is a slight increase from the 2013 All Industries 75th
percentile of 90.88%.
Retention Rate
Industry
Region
Size
All Industry
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013
Definitions
End of Period Headcount - The number of people approaching retirement age at the end of
Approaching Retirement the reporting period.
Eligibility
End of Period Headcount Actual number of people employed at the end of the reporting
period.
Purpose
As the Australian workforce is gradually ageing, organisations need to address issues such as the
impending retirement of a large group of people. This will require organisations to design and
implement strategies in relation to knowledge management, succession planning and skills
replacement, particularly in professional and managerial roles. So, organisations will need to
understand how many people are approaching retirement age to effectively plan for this transition
period and manage their ongoing business.
How to Use
While organisations should not discriminate against staff on the basis of age, analysing the
organisation's age profile provides insight into the availability of staff and associated issues. In
particular, organisations should track retirements over time to understand their retirement trends
and patterns in conjunction with their superannuation's arrangements and number of staff
approaching retirement eligibility. This is important for forecasting future workforce availability and
is a critical element in workforce planning.
Full eligibility for minimum retirement age can differ by organization and factors both the Age and
the Organization Tenure of the employee. For a baseline Approaching Retirement Eligibility is
represented here by all employees over the age of 55 and does not include tenure as a factor for
the overall result.
Internal drill downs may reveal departments with different age profiles which may impact on
organisational performance. For example, if a number of staff from one area is nearing retirement
this could have a detrimental impact if there is no replacement strategy in place.
Targets
Organizations are likely to target the median or below of a comparable benchmark group. This is
because companies will not likely want to be more significantly more susceptible to retirement
costs or brain drain than their competitors.
2014 Results
The desired range for Staffing Rate - Approaching Retirement Eligibility is between the 25th and
median percentiles. The 2014 All Industries 25th percentile for Staffing Rate - Approaching
Retirement Eligibility is 9.66%. The All Industries 25th percentile has decreased from 2013 (12.12%).
Staffing Rate - Approaching Retirement Eligibility
Industry
Region
Size
All Industry
25%
20%
15%
10%
5%
0%
2010 2011 2012 2013
Definitions
End of Period Headcount - Actual number of people classed as silents or boomers employed
Silents & Boomers at the end of the reporting period.
Purpose
This measure will be most useful for organizations that expect to experience significant knowledge
drain from retirements in future periods or those that believe their labour flow dynamics are
changing the age composition of their workforce.
How to Use
In contemporary management and popular literature, there has been a lot of debate concerning
generational differences. In particular, many writers believe that Generation X and Generation Y
workers have distinct characteristics which organizations need to consider to effectively fight for
talent. On the other hand, a great deal of social science research does not support the notion of
distinct generations with clear differences between them.
Silents: 1925-1945
Early Boomers: 1946-1954
Late Boomers: 1955-1963
Generation X: 1964-1978
Generation Y: 1979-1994
Generation Z: 1995-
This measure, Generation Ratio - Excluding Generation Y/Generation Y, shows the number of non-
Generation Y employees for each Generation Y employee. As the population ages, results on this
measure are likely to decrease. The rate of decrease relative to external benchmarks and internal
drill-downs may be very important.
Targets
The target range for these Generation measures may depend upon organizational context. For
example, an organization with a large number of managerial employees might have a relatively
large proportion of Silent and Boomer staff. An organization in a relatively new industry such as IT
might have a relatively large proportion of Generation X and Y staff. An organization in a
traditionally young industry such as retail or customer service may in fact target a generational shift
to the Silents and Early Boomers, following research into the increasing availability and aptitude of
these people.
2014 Results
There is no set target or desired range for this measure.
Generation Ratio - Silents & Boomers/Generation XY
Industry
Region
Size
All Industry
10.00
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
2010 2011 2012 2013
Definitions
Total Workforce Tenure The combined tenure of the workforce.
EOP Headcount - Tenure Actual number of people employed with their tenure recorded at
Reported the end of the reporting period.
Purpose
This measure will be most useful for organisations that perceive they have a very low or high
tenured workforce or that expect to experience significant knowledge drain from a retiring baby
boomer employee population that has very high tenure.
How to Use
This measure presents total workforce tenure for all employees divided by the end of period
headcount - tenure reported to give the average tenure of employees within the organization. A
high result would be indicative of a high proportion of the workforce having been with the
organization for an extended period of time and would demonstrate a depth of knowledge and
experience with regards to the business. A low result could be indicative of an organization
experiencing high levels of growth and/or labour turnover.
In the case of a high result, HR should consider the implications of a more tenured workforce in
relation to the strength of practices in regard to ongoing learning, performance management, and
innovation. For example, HR may wish to review performance management programs to ensure
that employees' individual performance goals are aligned with the strategic direction of the
organization and that training and development and succession planning programs are in place.
Targets
Targets for Average Workforce Tenure are likely to vary based on the organisations industry,
history, and workforce strategies. As tenure patterns can vary widely among industries, many
companies will choose to target the median within a comparable industry group. However, some
organizations may view high or low tenure as a part of a differentiating strategy, and so may
choose to target the 75th or 25th percentiles, respectively. A balance between retention of
knowledge and injection of new ideas from external sources should be considered in setting a
target.
For some jobs, companies may have collected productivity data that supports an absolute target,
e.g. a call centre job that optimizes productivity with an average tenure of three years.
2014 Results
There is no set target or desired range for this measure.
Average Workforce Tenure
Industry
Region
Size
All Industry
12.00
10.00
8.00
6.00
4.00
2.00
0.00
2010 2011 2012 2013
Definitions
Total Unscheduled Days Total number of workdays or rostered days employees have been
Absent absent during the period.
Employee (Headcount) The average number of people employed for the reporting period
Purpose
Unscheduled Absence per Employee indicates the average amount of lost time (in days) the
organisation is incurring due to employees being absent. This includes lost time for sick leave,
workers' compensation, family leave and miscellaneous reasons. If the result is 10, this means that
on average, each employee took 10 days in the period due to unscheduled absence. This measure
provides an indication of total absence levels for the organisation. A high result should prompt
further examination of absence by occupation, reason, location, tenure etc.
Absence provides a measure of both lost time and productivity. It is also often regarded as a
measure of employee morale and as an indicator of future turnover. Absence incurs direct and
indirect costs to the organisation. Benchmarking within your industry and across industries
provides insight into your relative organisational cost structures. HR can contribute to successful
absence management by regularly reporting results to line managers, and where necessary,
providing analysis and action plans to assist reducing absence levels.
Unscheduled Absence per Employee does not directly indicate the costs of unscheduled absences.
It does not measure the average length of an absence occurrence or the reasons for those
absences without further analysis. Additionally, the core formula for this measure does not
differentiate between absences for uncontrollable illnesses, injuries, etc., versus absences in which
employees simply did not feel like attending work.
How to Use
To analyse results, compare within your industry, review against previous results, industry results
and all industry results for trend data. The occupational group breakdowns can assist in identifying
whether absence per employee is concentrated in a specific occupation within the organisation.
Additionally, analysis of Unscheduled Absence per Employee by occupational group provides data
to evaluate the effectiveness of absence management strategies.
Employers may find it useful to analyse Unscheduled Absence per Employee across various
employee populations to identify areas of concern and targeted interventions using such
dimensions as age, tenure, employment level, pay grade, job family, performance rating, location,
and organisational unit. Organisations may also analyse this measure by absence type to
understand which unscheduled absences occur most frequently.
Targets
Employers are likely to set absolute targets for this measure near zero, though zero is not a
realistic target for Unscheduled Absence per Employee (FTE). Despite an organisation’s best efforts
to reduce unscheduled absences, sick leave and some other leave types will never be eliminated.
Certainly, health and safety efforts may aim to improve employees’ health and minimise sick time
and employers should aim to minimise or eliminate no-shows and false illnesses. However, targets
should be set based on a realistic expectation of such absences.
Relative to a benchmark group, organisations would typically aim to move results toward the 25th
percentile, representing lower levels of unscheduled absences and higher levels of productivity.
Organisations experiencing high Unscheduled Absence per Employee should be analysing the
problem for two reasons. Firstly, the analysis will draw management's attention to the severity of
the problem and secondly, an analysis of the problem by occupational group creates a baseline for
evaluating the effectiveness of absence strategies.
The desired range for this measure is the 25th percentile or below. Maintaining higher levels of
worker availability (i.e. low absence) increases productivity and profitability.
HR practitioners should be aware of organisation specific and industry results for this measure and
explore relationships with the following measures:
2014 Results
The desired range for Unscheduled Absence per Employee is the 25th percentile or less. The 2014
All Industries 25th percentile for Unscheduled Absence per Employee is 8.14 The All Industries 25th
percentile for 2013 was 7.28 days.
Unscheduled Absence Rate
Industry
Region
Size
All Industry
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
2010 2011 2012 2013
Definitions
Total External Recruits Total number of recruits appointed from outside of the reporting
organisation.
Total Terminations The total number of employee terminations for whatever reason
during the period.
Purpose
Net Recruitment Ratio shows the number of total external recruits that replaced terminating
employees. It is a useful measure to determine the expansion/contraction of the workforce. For
instance, if your organisation had a strategy of downsizing through attrition or restructuring, a
result of less than one would be expected. This indicates that the organisation recruited fewer
employees than the number that terminated during the reporting period. On the other hand, your
organisation may be in a growth stage and thus be favouring a result of more than one, indicating
investment in additional human resources to manage the growth.
Consideration of the Net Recruitment Ratio in gender terms is useful. For example, the Net
Recruitment Ratio - Male measures the number of male terminations that were replaced by
external male recruits. A result of less than one indicates that positions previously held by males
are not being replaced, or are being replaced by females, thus increasing the percentage of
women in the workforce.
Similarly, consideration of the Net Recruitment Ratio in terms of occupational group is also useful.
If the Net Recruitment Ratio - Managerial & Professional is less than one, this indicates that
positions previously held by managers and professionals are not being replaced, or are being
replaced by clerical and operative staff. This could be due to a flattening of organisation structure,
or a de-skilling of the workforce.
How to Use
HR practitioners can use macro measures like Net Recruitment Ratio to assist in identifying
strategic priorities. For instance in or after a period of downsizing one would expect a low result
for this measure, e.g. 0.10 meaning only one in ten terminations are being replaced. This may
assist in appropriately managing resources within the function such as the allocation of time,
dollars and professional services, induction vs. change management programs.
Dimensional slices of Net Recruitment Ratio can be useful in understanding the growth or
contraction of particular subgroups of employees. For example, views of Net Recruitment Ratio by
gender and diversity background may be helpful in assessing diversity. Net Recruitment Ratio by
age may be helpful in assessing a potential aging workforce problem from baby boomer
retirements.
Net Recruitment Ratio does not measure the magnitude of recruits and separations, only the
relative comparison between the two. An employer with 500 recruits and 500 separations in one
year and 5,000 recruits and 5,000 separations in the next year will have a result of 1.0 for each
year, even though activity has changed dramatically from one year to the next.
Targets
Targets for this measure are typically established on an absolute basis rather than on a relative
basis, though organisations can use benchmark data to understand how their headcount changes
compare with others in similar industries and talent markets.
2014 Results
There is no set target or desired range for this measure.
Net Recruitment Ratio
Industry
Region
Size
All Industry
2.00
1.00
0.00
2010 2011 2012 2013
Number of employees internally promoted for every employee internally transferred to a new
position.
Promotions
Transfers
Definitions
Purpose
Career Path Ratio will be most useful for organisations that regard internal movement of
employees as strong developmental opportunities or that focuses on promotions to gauge success
of internal grooming of Managers, performance management process controls or remuneration
cost management.
How to Use
Career Path Ratio indicates the ratio of promotions to transfers that occurred within a period. A
Career Path Ratio of 0.5 (i.e. a ratio of 1:2) means that there were two transfers for each
promotion that occurred within the period.
Promotions or upward movements can occur either when someone is promoted through the
performance management process or assumes a position that is at a higher level than their current
one. Such events ideally signify strong individual performance and readiness to assume higher
levels of responsibility. Additionally, promotions are often viewed as an essential component of
the organisation’s recognition of and reward for strong performance.
Comparing upward to lateral movements helps organisations understand the employee experience
in terms of the movement opportunities available and the mix of movement they see happening
for others. The mix of movements is part of the organisation’s “offer” to employees, helping to
drive engagement and retention as well as employment brand strength. High results signal that
promotions are a frequent occurrence and there is formidable opportunity to move up through
the ranks or that lateral moves are rare. Low results may mean that promotions are more tightly
controlled or that vast opportunities exist for lateral movement.
Targets
Targets will vary based on employers’ performance management strategies and policies as well as
individual employee performance. For example, employers aiming to make fairly liberal use of
promotions in the movement mix would likely target moving results toward the 75th percentile of
a benchmark group, as might high-growth organisations that wish to groom internal Managers.
Employers aiming for limited awarding of promotions or focused on developing cross-functional
expertise might target moving results toward the 25th percentile. Benchmark data must be used
with the understanding that other employers’ strategies and policies around transfers and other
movements may differ substantially.
2014 Results
The desired range for Career Path Ratio is the 25th percentile or less. The 2014 All Industries 25th
percentile for Career Path Ratio is 0.12. The All Industries 25th percentile has decreased from 2013
(0.30).
Career Path Ratio
Industry
Region
Australian Capital
0.19 0.30 0.36 0.45 0.67 8
Territory
ACT & NSW 0.05 0.24 0.48 1.44 2.35 14
Size
2.00
1.00
0.00
2010 2011 2012 2013
Proportion of the workforce that initiated its own separation from the organisation during the
reporting period
Definitions
Purpose
This measure is broadly applicable across a wide range of organisations. It will be especially useful
for organisations that have significant workforce in high-turnover positions (e.g., call centre
representatives) or that recruit from talent markets highly susceptible to cyclical shifts.
Employee-Initiated Separation Rate measures the percentage of employees who left the
organisation on their own volition during the reporting period, for reasons such as resignation,
transfers, or retirement. Employee-initiated separations are thus different from organisation-
initiated separations such as redundancies. A result of 15% means that employee-initiated
separations equated to 15% of the workforce.
Many employees who voluntarily terminate their employment are replaced, creating departure
costs (e.g., accrued vacation), vacancy costs (e.g., lost productivity, recruiting advertising), and new
recruit costs (e.g., screening, relocation, ramp-up productivity losses). Employee-initiated turnover
often represents lost organisational knowledge of history, culture, and process. Depending on the
calibre of replacement this turnover may also carry a net loss of skills and knowledge among the
workforce. Lastly, employee-initiated turnover may negatively impact the morale, workload, and
stress levels of remaining employees.
Excessively low employee-initiated turnover can also have a negative impact on the organisation.
Low turnover can encourage insularity potentially inhibiting innovation and creating a stagnancy of
skills and ideas. Low turnover may also be the result of ineffective performance management
programs failing to manage poor performers to either improve or find a better employment fit.
How to Use
Another important reason for the HR function to monitor the measure is this is an informative
statistic for the workforce planning process. While many employers monitor employee-initiated
turnover trends to plan for future recruitment needs, organisations might overlook natural
attrition as a means of reducing staff numbers when required.
Employers may analyse Employee-Initiated Separation Rate by a large number of subgroups and
characteristics to identify high - or low-result pockets within the organisation for best practice
sharing or corrective action. Understanding employee-initiated turnover within these populations
can also help organisations monitor potential skill gaps, diversity issues, or threats to business
strategy success. Common dimensions used for analysis on this measure include organisational
unit, tenure, performance rating, grade, job family, job function, employment level, diversity
background, age, and gender.
Targets
Most organisations target their Employee-Initiated Separation Rate results toward the 25th
percentile or lower within a relevant benchmark group of similar talent pools. Organisations might
have higher targets if they expect temporary fluctuations (e.g., early retirement options) or if they
are working from a very high result gradually decreasing to a lower level over a period of years.
Some other benchmarks which can be useful to view in conjunction with this measure are absence
rates, remuneration rates, and recruitment statistics, Training Investment Factor and HR Expense
Factor, for the reasons outlined in the previous section.
Relationships with the following measures should be considered when interpreting Employee-
Initiated Separation Rate:
• Training Investment Factor
• Average Remuneration per Employee
• Absence Rates
• Time to Fill
• HR Expense Factor
• Return on Human Investment Ratio
• Organisation Tenure Staffing Breakdown
• Market Opportunity Index
• Employee Engagement Index
• Employee Retention Index
• Employment Brand Strength
2014 Results
The desired range for Employee-Initiated Separation Rate is around the 25th percentile. The 2014
All Industries 25th percentile for Employee-Initiated Separation Rate is 4.41%. The All Industries
25th percentile has decreased from 2013 (4.87%).
Employee-Initiated Separation Rate
Industry
Trend Results
14%
12%
10%
8%
6%
4%
2%
0%
2010 2011 2012 2013