Vijay Mallya (Born 18 December 1955) Is An

VIJAY MALLYA
• Vijay Mallya( born 18 December 1955) is an Indian billionaire and Rajya Sabha MP.
The son of industrialist Vittal Mallya, he is the Chairman of the United Breweries Group
and Kingfisher Airlines, which draws its name from United Breweries Group's flagship
beer brand, Kingfisher.
• As of 2008, Mallya was ranked as the 962nd richest person in the world and the 41st in
India with an estimated net worth of $1.2 billion.[2] He receives substantial press
coverage that focuses on his lavish parties and his hotels, automobiles, Formula One team
Force India, IPL Cricket team Royal Challengers Bangalore and his yacht, the Indian
Empress.
VIJAY MALLYA-POLITICAL CAREER
• He took the reins as chairman of the UB Group in 1983 and since then, the group has
grown into a multi-national conglomerate of over 60 companies with an annual turnover
which has increased by 439% to US$ 1.2 billion in 1998-99 despite the frequent
devaluation of currencies in many developing countries, including India, where the group
largely operates. The focal business areas of the group encompass Beverage Alcohol,
Life Sciences, Engineering, Agriculture and Chemicals, Information Technology and
Leisure. Kingfisher Airlines is the first Indian company
BUSINESS TYCOON-VIJAY MALLYA
• Indian Billionaire and Liquor Tycoon , Vijay Mallya has always been known for his
charismatic personality,flamboyance and lavish lifestyle.The stylish business tycoon
is known for sporting diamond ear studs.Mallya does not think twice before flaunting
his wealth.Mallya owns yachts,private jets,a customized boeing 727,around 250
vintage cars and a stud farm with 200 horses.Mallya’s Indian Empress is a Rs 450
corer, 311 feet yacht. Kalizma is a 165 feet yacht, this was owned by actor Richard
Burton at one time.
VIJAY MALLYA’S KINGFISHER AIRLINES
• Owned by the India's biggest liquor baron, Mr Vijay Mallya, Kingfisher Airlines is one
of the finest luxury airlines of India. Based in Bangalore, the Kingfisher Airlines started
operations on 9th may 2005, following the lease of 4 Airbus 320 aircraft. Recognized
with its colourful logo of Kingfisher bird emblazoned on the tails of all the aircrafts,
Kingfisher Airlines main vision is to deliver safe, value-based and enjoyable travel
experience to all its guest based on its core values of 'safety', 'service', 'happiness',
'accountability' and 'teamwork'. Kingfisher Airlines offers many exclusive services to its
passengers that include personal valet at the airport to assist in baggage handling and
boarding, personal and exclusive lounges with private space, refreshments and music at
the airport, audio and video on-demand accompanied with extra-wide personalized
screens in the aircraft, comfortable Sleeperette seats and a delicious three-course gourmet
meal. Providing cheap and discounted tickets, Kingfisher Airlines promises you a
smooth and stress free air journey, which is truly world class in every sense.
KINGFISHER BEER OF VIJAY MALLYA
VIJAY MALLYA-SPIRIT BEHIND KINGFISHER BRAND
• The Western world has for long had the flamboyant CEOs promoting their brands from
the front. Sir Richard Branson and Steve Jobs are the two prominent names that come to
mind. Though Asia has not had its share of CEO brand ambassadors for long, things are
changing fast across the region.
• Vijay Mallya, the flamboyant CEO of United Breweries - the company that owns the
Kingfisher brand - is one of the most flamboyant CEOs in Asia. Vijay Mallya believes in
leading his brand from the front by leveraging his personality.
Vijay Mallya is referred to as India's Richard Branson. A great part of the personality of the
Kingfisher brand is based on Mallya's personality. He is credited with having single handedly
changed the image of his beer brand from a commodity to a lifestyle brand. The Kingfisher
brand commands a 29% share of the beer market in India and is sold in over
VIJAY MALLYA’S IPL TEAM

• Bangalore: Vijay Mallya's Bangalore Indian Premier League (IPL) team will be
called the Bangalore Royal Challengers, and a star-studded launch brought out the
elements.
• A glittering ceremony introduced the Garden City to its very own Royal
Challengers; Vijay Mallya's star-studded outfit that will play in the inaugural IPL
Twenty20 championship has many stars including Rahul Dravid, Anil Kumble and
Jacques Kallis.
• "I think the basic strategy is to try and play some good cricket. I believe we have got
a good team. We have got some experience; we have got a good balance. I believe we
will be very comfortable and competitive in the tournament," Bangalore team
skipper Rahul Dravid said.
 Mallya's flagship firm UB Group owns the Royal Challengers Bangalore team in the
Indian Premier League. He won this team in an auction by paying US$111.6 million for
the team.
Auction purchases
 Vijay Mallya is noted for his successful bidding in auction of items that are considered of
great cultural value to India. In 2004, he placed the winning bid of £175,000 for the
sword of Tipu Sultan at an auction in London, and brought it back to India. In March
2009, Mallya successfully bid for the belongings of Mahatma Gandhi at US$1.8 million,
in a New York auction that initially caused an uproar in India and its government tried
and failed to prevent it from going under the hammer.
Achievements
 Establishment of Mallya Hospital in Bangalore. The hospital is located in Vittal Mallya

Road, named after his father.
 Helped to fund the Mallya Aditi International School, a private school in Bangalore.
Political life
 Mallya entered politics in 2000 and replaced Subramanian Swamy as the president of the
Janata Party, a breakaway faction of the original Janata Dal party. His party contested
almost all of the 224 seats during the Karnataka State legislative election. He campaigned
vigorously through the media, but his party failed to make any impact and did not win a
single seat.
 ORIGINALLY FROM A TOWN IN KARNATAKA
 EDUCATED AT LA MARTINIERE BOY’S COLLEGE IN KOLKATA
 COMPLETED HIS DEGREE FROM ST. XAVIER’S COLLEGE, KOLKATA
BUSINESS
 MALLYA TOOK OVER AS CHAIRMAN OF THE UNITED BREWERIES

GROUP IN 1983.
 FOCAL BUSINESS AREAS ENCOMPASS
 ALCOHOLIC BEVERAGES
 LIFE SCIENCES
 ENGINEERING
 AGRICULTURE
 CHEMICALS
 INFORMATION TECHNOLOGY
 AVIATION
 LEISURE
SUCCESS
 The Group has grown into a multi-national business conglomerate of over 60 companies.
Annual turnover which has increased by 439% to US$ 1.2 billion in 1998-99 despite the
frequent devaluation of currencies in many developing countries, including India, where the
group operates

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VIJAY MALLYA

VIJAY MALLYA’S KINGFISHER AIRLINES

KINGFISHER BEER OF VIJAY MALLYA

VIJAY MALLYA-SPIRIT BEHIND KINGFISHER BRAND

VIJAY MALLYA’S IPL TEAM

 Establishment of Mallya Hospital in Bangalore. The hospital is located in Vittal Mallya

 MALLYA TOOK OVER AS CHAIRMAN OF THE UNITED BREWERIES

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