Project Report

On
“INDUSTRIAL VISIT TO AMUL
(BANAS DAIRY)”

Submitted in partial fulfillment for the award of

degree of

MASTER OF BUSINESS ADMINISTRATION

(M.B.A.)
Batch: 2017-19

Under The Guidance Of Submitted By

Dr. Asma Farooque Adeel Ahmad Khan
Associate Professor MBA IInd Year
Roll No: 1701022007

Department of Commerce & Business Management

Faculty of Commerce & Management
INTEGRAL UNIVERSITY
DASAULI, KURSI ROAD, LUCKNOW

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 ACKNOWLEDGEMENT

All praise to the almighty, and the merciful. Without his blessing and endorsement this
report would not have been accomplished. The successful completion of this report might
never be possible in time without the help some person whose inspiration and suggestion
made it happen.

With an overwhelming sense of legitimate pride and genuine obligation, I seize this
jubilant occasion to express my deep sense of gratitude and personal regards to my Dean
and Head of Department, Dr. Shahid Mazhar and my University Guide Dr. Asma
Farooque, (Associate Professor) for their immense support, cooperation and guidance.

I would also like mention my deep sense of gratitude to all the staff of AMUL (BANAS
DAIRY) who gave me constant support and guidance during my entire visit

I must express my sincere thanks to my family and friends who always supported me
with their labour, advice and suggestion. My successful accomplishment of the task at
hand owes its greater extent to my loving parents who provided my all the assistance
during my internship.

Place: Lucknow Adeel Ahmad Khan

Date:

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 Faculty of Commerce and Management
Integral University, Lucknow.

CERTIFICATE

This is to certify that Adeel Ahmad Khan, a student of MBA 2nd Year has
completed the project report on “INDUSTRIAL VISIT TO AMUL (BANAS
DAIRY)” under my guidance and supervision.

The report of the student is found to be satisfactory for submission for the award of
degree of Master of Business Administration. I wish him all the best for his future
endeavors.

Dr. Asma Farooque

Associate Professor

Faculty of Commerce and Management

Integral University, Lucknow.

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 INDEX

S.No. Details of Document Page No.

1 Executive Summary 5

2 Declaration 6
3 E-Banking 7
4 Need for E-Banking 10
5 Evolution of E-banking 11
6 E-banking Products 12
7 Advantages of E-Banking 14
8 Disadvantages of E-Banking 15
9 E-Banking Services 16
10 E-Banking Impact on Traditional Services 19
11 E-Banking Worldwide 20
12 Literature Review 22
13 Research Methodology 24
14 Graphical Representation 27

15 Findings 36

16 SWOT Analysis 38

17 Conclusion 43

18 References 45

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 EXECUTIVE SUMMARY

Today’s age is an age of management, It is the backbone of any organization,

management is the critical factor which determines the success or failure of the business
unit. Success in management depends on through understanding the principals of
management. The sell success of management dies in applying professional management
in all management activities. The M.B.A. degree course has its own distinguished &
unique solidity like other professional courses. One of its basic requirements during the
terms for the student of M.B.A. is to undertake a visit to any industry to take such
training. It is an important part of syllabus and study. The objective behind this type of
practical training at second year is to develop among students feeling of industrial
environment & consciousness of business partners. Students of M.B.A. must be well
informed by industrial activity because it’s a university criteria. I am also M.B.A. student
so, I had an opportunity to visit industry. In our programme, we had visited a dairy
industry namely “AMUL DAIRY” at Lucknow. We were welcomed by them & given us
necessary information about Amul Dairy. I have prepared this report, which contains all
the details of each departments and products offered. I have studied in detailed the
various process & operations taking place in this unit general information about is also
included.

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 DECLARATION BY THE STUDENT

I Adeel Ahmad Khan hereby declare that this report entitled “INDUSTRIAL VISIT
TO AMUL (BANAS DAIRY)” is my original work done by me under the guidance
of Dr. Asma Farooque, Associate Professor, Department of Business Administration, in
partial fulfillment of the requirements of degree of Masters of Business Administration at
Integral University.

Date Signature of the Student

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 HISTORY AND DEVELOPMENT

Anand Milk Union Limited or Amul is an Indian dairy company, based at Anand in the
state of Gujarat. Formed in 1948, it is a cooperative brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today
is jointly owned by 3.6 million milk producers in Gujarat.
Amul spurred India's White Revolution, which made the country the world's largest
producer of milk and milk products. The white revolution was spearheaded
by Tribhuvandas Patel under the guidance of Sardar Patel. As a result, Kaira District Milk
Union Limited was born in 1946. Tribhuvandas became the founding chairman of the
organization and led it until his death. He hired Dr. Verghese Kurien three years after the
white revolution. He convinced Dr. Kurien to stay and help with the mission.
Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is
credited with the success of Amul's marketing. Amul has become the largest food brand
in India and has ventured into markets overseas.

Amul-cooperative registered on 14 December 1946 as a response to the exploitation of

marginal milk producers by traders or agents of the only existing dairy, the Polson dairy,
in the small city distances to deliver milk, which often went sour in summer, to Polson.
The prices of milk were arbitrarily determined. The government had given monopoly
rights to Polson to collect milk from Kaira and supply it to Bombay city.

Banas Dairy (Gujarati: બનાસ ડેરી)(Banaskantha District Cooperative Milk Federation,

Palanpur) is a dairy based in Banaskantha district of Gujarat, India and is Asia’s No.1 in
milk production. It was founded in 1969 according to the 1961 rule of the National Dairy
Development Board under Operation Flood. Galbabhai Nanjibhai Patel played an
important role in the foundation of the dairy. It is headquartered at Palanpur.
Banas Dairy collects an average of around 50 lakh liters of milk everyday.

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 GENERAL INFORMATION

NAME OF THE INDUSTRY:

Banaskantha Dist. Co-Operative Milk Producers’ Union Limited.

LOCATION:

Golf City, Chak Kajehra,

Lucknow

Uttar Pradesh -226002

REGISTERED OFFICE:

Banaskantha Dist. Co-Operative Milk

Producers’ Union Ltd.

Post Box No. 20,

Palanpur – 385 001

Gujarat (India)

TYPE OF INDUSTRY:

It is a large-scale industry.

FORM OF ORGANIZATION:

Co-operative.

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 THE AMUL MODEL
The Amul model of dairy development is a three tiered structure with the dairy
cooperative societies at the village level federated under the milk union at district level
and a federation of member unions at state level.

 Establishment of a direct linkage milk producers and consumers by eliminating

middlemen
 Milk producers control procurement, processing and marketing.
 Professional Management

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The Amul model has helped India to emerge India as the largest milk producer in the
world. More than 16 million milk producers pour their milk 185903 dairy cooperative
societies across the country.

Their milk is processed in 218 district-cooperative Milk unions and marketed by 28 state
federations, ensuring a better life for millions.

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 PRODUCTS OFFERED

Utterly Delicious

 Butterscotch + Vanilla
 Fresh Pineapple + Fresh Pineapple
 Shahi Anjir Shai Anjir
 Kesar Krackle + Kesar Krackle
 Fruit Bonanza + fruit Bonanza
 Rajbhog + Rajbhog
 Chocolate + Chocolate

Sugar Free Probiotic

India's first specially created Low Fat Diabetic Delight

Available in 5 delicious flavours:
 Vanilla with Chocolate Sauce
 Strawberry
 Shahi Anjir
 Chocolate
 Packaging
Available in 1.25 litre party pack, 500 ml tub + free 500 ml tub and 125 ml cup

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 Swirl

Available in 2 delicious flavours:

 Khatta Mitha Mango
 Chocolate
 Packaging :
Available in 150ml

Amul Pasteurised Butter

AMUL BUTTER is made from Butter, Common Salt, permitted natural colour- Annatto.
Composition:
 Milk Fat 80%
 Moisture 16%
 Salt 2.5%
 Curd 0.8%

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 Amul Fresh Milk

AMUL MILK is made from Pasteurised Milk

Special Features:

This is the most hygienic milk available in the market.

Pasteurised in state-of-the-art processing plants and pouch-packed to make it

conveniently available to consumers.

Amul Gold Milk

 Amul Gold is Long Life standardised milk. It is fresh and only fresh milk, which
has been processed with a technology called UHT (Ultra High Temperature),
hence also known as UHT milk. Notwithstanding popular misconception, UHT
technology does not involve any use of preservatives. The UHT treatment ensures
zero microbial activation, while preserving the maximum flavour, taste, and
nutritional value. The aseptic packaging system protects the product from air and
light and guarantees a long shelf life of 180 days without refrigeration.

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 Amul Taaza Double Toned Milk

 Amul Taaza is Long Life double toned milk. It is fresh and only fresh milk, which
has been processed with a technology called UHT (Ultra High Temperature),
hence also known as UHT milk. Notwithstanding popular misconception, UHT
technology does not involve any use of preservatives. The UHT treatment ensures
zero microbial activation, while preserving the maximum flavour, taste, and
nutritional value. The aseptic packaging system protects the product from air and
light and guarantees a long shelf life of 180 days without refrigeration.

Utterly Delicious Take Away

 Vanilla
 Strawberry
 Butterscotch
 Chocochips

Packaging :

Available in 500ml & 1.25 ltr packs

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 PRODUCTION DEPARTMENT

COLLECTION OF MILK

The main raw material used in Banas Dairy is Milk. This is getting through different
Mandali located in different villages. From last data we can say that the contribution of
milk is Banas Dairy is increased.

Production included all the activity of acquirement distribution of all the means of
Income. Production is a main & important work of all the companies, co-operative
societies as well as firm. Production department is main & basic department.

Banas Dairy produces so many product of milk. Banas Dairy produces many products
like: Milk, Sweet, Butter, Ice cream, Naming etc.

Banas Dairy Produced Three Types of Milk:

TYPES OF MILK FAT SNF

Amul Gold 40% 8.5%

Amul Taza 30% 8.9%
Amul Shakti Gold - 9.0%

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 PROCESSING CHART OF MILK

1.Collection of Raw Milk

2.Standardizing Processes

3.Separation Process

4.Quality Check

5.Packaging Process

6.Cold Storage

PRODUCTION PROCESS OF MILK

 Bring the milk from the village through cans and tankers.

 The milk is checked and graded.

 The cans are cleaned by CIP method.

 In this process, the clean milk is chilling in big cattle than it is going to chilling
machine.

 After this the milk is going to the pasteurized process.

 Then it is going in the storage.

 Then packaging is taken place.

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 PRODUCTION PROCESS OF GHEE

In this process, it involves the milling of buttermilk and boiling in the ghee cattle
at 107-degree processes it. Then it is to be balanced in tanks. After this filling in
presetting tank.

The process of ghee is clarified at first stage; the fasting of ghee is taken place at
this stage. After this is going to pack and it is dispatch to G.C.M.M.F. from the dairy.

PRODUCTION CHART OF GHEE

1.BOILING OF BUTTER

2.Boiling of Butter in ghee cattle

3.Balance Tank

4.Presetting Tank

5.Classification

6.Setting Tank

7.Testing

8.Packaging

9.Storage

10. Displacement

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 PRODUCTION PROCESS OF ICE CREAM

 Boil milk in high temperature and add sugar in the milk.

 After boiling add GMC and CMC powder to maintain thickness.

 When milk become cool then cream, flavors and nuts are added.

 Then this mixture is put in to refrigerator for freezing process at 18 c.

PRODUCTION CHART OF ICE CREAM:

1.MILK

2.Add Sugar

3.GMS Powder

4.Cream

5.Flavors

6.Nuts

7.Freezing Process

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SALES TURNOVER

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 FINDINGS

• Banas dairy is not interested in any marketing activity.

• BanasDairy has developed small pouch packing & bottle

• Dairy do not any advertisement of any products.

• Does not attention demand as well as problem to retailer expectation.

• Many retailers face leakage & date problem in delivery of Banas dairy

• Most of the Banas product not reaches in rural area with enough stock.

Banas Dairy,Lucknow

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 CONCLUSION

AMUL dairy is determined to provide better services to farmer members and pay good
prizes for milk to its members and pay good prize for milk to its members and continue
supply good quality milk, ghee, etc. to the consumers at a reasonable prize. The AMUL
Dairy provide us many variety in the different products like milk , butter ,cheese , paneer,
sweet , ice-cream , lassi , buttermilk , chocolates , cold-drinks. They always try to provide
best and hygienic product to their customers. The price of their products are reasonable
so any people can buy it. They maintain their processing plant very well .They have
modern machinery and technology. The union is making reasonable profit to enable dairy
to distribute profit to farmers through society. The coordination and confidence in the
management shows the bright future go the union. AMUL Dairy also present new and
tasteful items. They gives employment to many people. Because of their company many
people get employment like farmers ,workers ,etc. They provide good services and
products to the people .In short AMUL dairy has been able to strike a proper and
effective balance between the ever-increasing expenses and comparative revenues
without compromising on the quality of the product. When I went at AMUL Dairy and
visited ,it was wonderful experience. I got much knowledge about dairy product .During
make this report I knew that AMUL Dairy is best organization.

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 REFERENCES

 www.amul.com
 www.banasdairy.coop
 https://en.wikipedia.org/wiki/Banas_Dairy
 https://en.wikipedia.org/wiki/Amul

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