Data Sheet

Informatica PowerCenter Big Data Edition

The Proven Path to Innovation That Lowers Data

Management Costs
Benefits
Huge numbers of new data types, such as social media data, Web logs, machine sensor
• Bring innovative products and data, and unstructured data, are created every day. Is your company using big data to
services to market faster and develop innovative products and services and to improve business operations?
improve business operations
As data volumes continue to grow, they quickly consume the capacity of data warehouses
• Reduce big data management and application databases. Is your IT organization forced into costly upgrades to expensive
costs while handling growing databases and data warehouse hardware appliances?
data volumes and complexity Are you putting off big data projects due to resource constraints and the perceived risk
associated with rapidly changing and emerging technologies like Hadoop?
• Realize performance and
costs benefits by expanding The Safe On-Ramp to Big Data
adoption of Hadoop Informatica® PowerCenter® Big Data Edition is the safe on-ramp to big data that works
across projects with both emerging technologies and traditional data management infrastructures. With
this edition, your IT organization can rapidly create innovative products and services by
• Minimize risk by investing
integrating and analyzing new types and sources of data. It provides a proven path of
in proven data integration
innovation while reducing big data management costs and minimizing risk.
software that hides
the complexity of Focus on Big Data Analysis—Not Integration
emerging technologies
Your data scientists and analysts likely spend only 20 percent of their time on data analysis.
The rest of their time is spent on the mechanics of data integration—accessing, parsing,
standardizing, integrating, preparing, delivering, and managing data.

This is what PowerCenter Big Data Edition does best, and it does it at scale. No specialized
coding is required to scale performance on distributed computing platforms like Hadoop.
Simply use the same PowerCenter GUI that has been exercised by thousands of integration
developers for years.

Productivity Goes Up, Costs Go Down

With PowerCenter Big Data Edition, you don’t need an army of developers to realize
the benefits of big data. Productivity skyrockets when your development team uses this
edition’s codeless development environment, reusable business rules and mapplets, efficient
collaboration tools, and flexible deployment models across all projects. And because raw
data can be staged and ETL processing can be executed on cheaper commodity
hardware, PowerCenter Big Data Edition extends the capacity of your existing data
warehouse investments.

Adopting New Technology Just Got Safer

With this edition, your company can minimize the risks associated with new technology.
PowerCenter Big Data Edition is proven data integration software that works with emerging
technologies like Hadoop and traditional data management infrastructures. So no matter
what happens technologically, you’re safe.
 Key Features

Universal Data Access Unlimited Scalability

Your IT team can access all types of big transaction Your IT organization can process all types of data
data, including RDBMS, OLTP, OLAP, ERP, CRM, at any scale—from terabytes to petabytes—with
mainframe, cloud, and others. You can also no specialized coding on distributed computing
access all types of big interaction data, including platforms such as Hadoop.
social media data, log files, machine sensor data,
Web sites, blogs, documents, emails, and other
Optimized Performance for Lowest Cost
unstructured or multi-structured data. Based on data volumes, data type, latency
requirements, and available hardware, PowerCenter
High-Speed Data Ingestion and Extraction Big Data Edition deploys big data processing on
You can access, load, replicate, transform, and the highest-performance and most cost-effective data
extract big data between source and target systems processing platforms. You get the most out of your
or directly into Hadoop or your data warehouse. current investments and capacity whether you deploy
High-performance connectivity through native APIs data processing on SMP machines, traditional grid
to source and target systems with parallel processing clusters, distributed computing platforms like Hadoop,
ensures high-speed data ingestion and extraction. or data warehouse appliances.

ETL on Hadoop
“Electronic Arts unified big data platform depends on
This edition provides an extensive library of prebuilt
enterprise-ready data access, data ingestion, data transformation capabilities on Hadoop, including
integration, data processing, and data visualization to data type conversions and string manipulations, high-
power the future of game development, marketing, sales, performance cache-enabled lookups, joiners, sorters,
accounting, and customer experience.” routers, aggregations, and many more. Your IT team
can rapidly develop data flows on Hadoop using a
– Tom Kornegay, Director Analytics Worldwide Customer Experience
codeless graphical development environment that
Electronic Arts
increases productivity and promotes reuse.

PowerCenter Big Data Edition triples your IT team’s productivity by moving away from hand coding to a
codeless visual development environment that provides prebuilt transforms and promotes reuse.
Profiling on Hadoop Entity Extraction and Data Classification
Data on Hadoop can be profiled through the on Hadoop
Informatica developer tool and a browser-based Using a list of keywords or phrases, entities related to
analyst tool. This makes it easy for developers, your customers and products can be easily extracted
analysts, and data scientists to understand the data, and classified from unstructured data such as emails,
identify data quality issues earlier, collaborate on social media data, and documents. You can enrich
data flow specifications, and validate mapping master data with insights into customer behavior or
transformation and rules logic. product information such as competitive pricing.

Design Once and Deploy Anywhere Mixed Workflows

ETL developers can focus on data and transformation Your IT team can easily coordinate, schedule,
logic without having to worry where the ETL process monitor, and manage all interrelated processes
is deployed—on Hadoop or traditional data and workflows across your traditional and Hadoop
processing platforms. Developers can design once, environment to simplify operations and meet your
without any specialized knowledge of Hadoop SLAs. You can also drill down into individual
concepts and languages, and easily deploy data Hadoop jobs.
flows on Hadoop or traditional systems.
High Availability
Complex Data Parsing on Hadoop This edition provides 24x7 high availability with
This edition makes it easy to access and parse seamless failover, flexible recovery, and connection
complex, multistructured, unstructured, and industry- resilience. When it comes time to develop new
standard data such as Web logs, JSON, XML, and products and services using big data insights, you
machine device data. Prebuilt parsers for market data can rest assured that they will scale and be available
and industry standards like FIX, SWIFT, ACORD, 24x7 for mission-critical operations.
HL7, HIPAA, and EDI are also available and
licensed separately.

With PowerCenter Big Data Edition, your IT team can easily coordinate, schedule, monitor, and manage all
interrelated processes and workflows across your traditional and Hadoop environment. You can even drill
down into individual Hadoop jobs.
Key Benefits
Bring Innovative Products and Services to Market Faster
About Informatica
With PowerCenter Big Data Edition, your data scientists and analysts can focus on
Informatica Corporation
new data insights—not on data integration—which your company can use to develop
(NASDAQ: INFA) is the world’s
innovative products and services. This edition provides a data integration development
number one independent provider
environment into which existing PowerCenter mappings can be imported and through of data integration software.
which Informatica resource skills can be reused. It provides an easy-to-use visual Organizations around the world
development environment and a repeatable development process paradigm. It extends rely on Informatica for maximizing
data integration to social media data, Web logs, sensor device data, documents, return on data to drive their top
email, and other multi-structured or unstructured data without hand coding. As a result, business imperatives. Worldwide,
this edition dramatically increases your IT team’s productivity and accelerates time over 4,630 enterprises depend on
to deployment. Informatica to fully leverage their
information assets residing on-
Lower Big Data Project Costs premise, in the Cloud and across
PowerCenter Big Data Edition reduces big data costs. Your IT team can manage twice social networks.
the data volume with your existing analytics environment. You can offload data from your
warehouse and source systems and offload processing to low-cost commodity hardware.
By moving away from hand coding to proven data integration productivity tools, you
triple your productivity—you no longer need an army of developers. This edition provides
unified administration for all data integration projects. You can build it once and deploy it
anywhere, which keeps costs down by optimizing data processing utilization across both
existing data platforms and emerging technologies like Hadoop.

Expand Hadoop Adoption Across the Enterprise

PowerCenter Big Data Edition enables wider adoption of Hadoop across multiple projects.
You don’t need to hand code in Java MapReduce to realize the performance and cost
benefits of Hadoop–you can readily employ 100,000+ Informatica-trained developers
worldwide to staff your big data projects. This edition is easier to administer and
supports multiple big data projects. It ensures optimal end-to-end performance
and optimal deployment. Your IT organization can run on Hadoop or traditional grid
computing environments.

Minimize Risk of Adopting New Technologies

PowerCenter Big Data Edition minimizes the risks associated with the latest technology like
Hadoop. Your IT organization can make one investment that works with both emerging
technologies and traditional data infrastructures. This edition of PowerCenter is based on
the same proven Informatica data integration software used by thousands of customers
worldwide. It provides a single, consistent data integration approach for all types of data.
By profiling data up front to identify data quality issues and validate big data insights, you
decrease project risk while increasing trust in the big data analysis your team generates.

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