MEDIA SUMMARY

April'18

Media Platforms Budget Spend

PKR.
Digital 339250
Newspaper 21,931,075
Television 38117365.25
OOH 5,305,410
Radio 953953.75
Production Cost 1E+06
Total Expense 67647054
Y

get Spend
PKR.
39250
21,931,075
7365.25
5,305,410
953.75

47054
 DIGITAL
April. 2018
MEDIA BANNER SIZE PLACEMENT IMPRESSIONS

Facebook 600X600 Carousel 1,000,000

Tribune 300x250 Home 450,000

Dawn 300x250 Home 400,000

Google 300x250 Display Network 1,100,000

TOTAL DIGITAL EXPENDITURE

 MEDIA COST TOTAL COST

100000

45000
295000
40000

110000

GST 44250
TOTAL 339250

URE 339250
 Time Band Rates
9:00am-9:59am 8,500
10:00am-10:59am 8,500
11:00am-11:59am 8,500
3:00pm-3:59pm 12,000
4:00pm-4:59pm 12,000
7:00pm-7:59pm 15,000
8:00pm-8:59pm 240,000
9:00pm-9:59pm 240,000
10:00pm-10:59pm 55,000

Time Band Rates

 9:00am-9:59am 10,000
10:00am-10:59am 10,000
11:00am-11:59am 10,000
3:00pm-3:59pm 16,000
4:00pm-4:59pm 16,000
7:00pm-7:59pm 20,000
8:00pm-8:59pm 300,000
9:00pm-9:59pm 300,000
10:00pm-10:59pm 300,000

Time Band Rates

9:00am-9:59am 8,000
10:00am-10:59am 8,000
MENT
ENTERTAINMENT
11:00am-11:59am 8,000
3:00pm-3:59pm 10,440
4:00pm-4:59pm 10,440
7:00pm-7:59pm 64,960
8:00pm-8:59pm 104,400
9:00pm-9:59pm 127,600
10:00pm-10:59pm 63,800

Time Band Rating

9:00am-9:59am 7,500
10:00am-10:59am 7,500
11:00am-11:59am 7,500
3:00pm-3:59pm 7,500
4:00pm-4:59pm
PORTS

10,000
SPORTS
7:00pm-7:59pm 10,000
8:00pm-8:59pm 10,000
9:00pm-9:59pm 10,000
10:00pm-10:59pm 10,000

Time Band Rates

9:00am-9:59am

10:00am-10:59am

11:00am-11:59am

3:00pm-3:59pm

4:00pm-4:59pm
 7:00pm-7:59pm

8:00pm-8:59pm

9:00pm-9:59pm

10:00pm-10:59pm
 1 2 3 4 5 6 7
T F S S M T W
Duration in sec
30 1 2 2 2 1 1 1
20 1 2 1 1 1 2 2
15 2 2 2 2 2 2 2
20 1 1 1 2 2 2 1
20 1 1 1 1 1 2 1
15 2 2 2 2 2 2 2
30 2 1 3 3 2 1 1
20 1 3 3 3 1 1 1
30 1 1 2 1 1 1 1

1 2 3 4 5 6 7
T F S S M T W

Duration in sec
 20 1 2 1 2 1 1 1
30 1 1 1 1 1 1 1
15 2 3 1 2 3 3 2
15 3 2 3 2 2 1 1
30 1 2 1 1 1 2 1
20 1 2 2 2 1 1 2
15 3 2 3 3 1 2 1
20 2 1 3 3 1 1 2
15 1 3 3 3 3 1 1

1 2 3 4 5 6 7
T F S S M T W

Duration in sec

20 1 2 1 2 1 1 1
30 1 1 1 1 1 1 1
 15 2 3 1 2 3 3 2
15 3 2 3 2 2 1 1
30 1 2 1 1 1 2 1
20 1 2 2 2 1 1 2
15 3 2 3 3 1 2 1
20 2 1 3 3 1 1 2
15 1 3 2 2 3 1 1

1 2 3 4 5 6 7
T F S S M T W

Duration in sec
20 1 1
30 1 1 1 1
15 2 1 2 3 2
15 2 2 1 1
30 3 1 3 1
 20 3 2 2 2 1 1 2
15 3 2 1 2 3 2 3
20 2 1 3 2 1 3 2
15 1 3 2 2 3 1 1

1 2 3 4 5 6 7
T F S S M T W

Duration in sec

20
30 1 1 1 1 1 1 1

15 2 3 1 2 3 3 2

15
30
20 1 2 2 2 1 1 2

15 3 2 1 2 1 2 1

20 2 1 1 2 1 1 2

15 1 3 2 2 3 1 1
 Hum TV
APRIL'18
8 9 10 11 12 13 14 15 16 17 18 19
T F S S M T W T F S S M
No. Of Spots
1 1 1 1 1 1
1 1 1 1 1 1
2 2 2 1 2 1 2 1
1 1 2 1 1 1 2 2
1 1 2 1 1 1 1 1
2 1 1 2 1 2 2
2 3 3 1 2 1 3 3
1 3 2 2 2 3 3
1 1 1 1 1 2 3 2

ARY DIGITAL
APRIL'18
8 9 10 11 12 13 14 15 16 17 18 19
T F S S M T W T F S S M

No. Of Spots
 2 2 1 1 2 1
2 2 3 1 2 1
2 2 3 1 1 3 3
2 2 3 2 2 2
2 2 1 1 1
2 1 1 2
3 3 3 2 2 3 3 2
3 3 2 2 1 3 3 1
2 3 2 1 2 2 3 3 3

GEO ENTERTAINMENT
APRIL'18
8 9 10 11 12 13 14 15 16 17 18 19
T F S S M T W T F S S M

No. Of Spots

2 2 1 1 2 1
2 2 3 1 2 1
 2 2 3 1 3 3
2 3 2 2 2
2 2 1 1 1
2 1 1 2
3 1 2 2 3 3 2
2 1 2 2 2 3 3 1
2 1 2 3 3

TENSPORTS
APRIL'18
8 9 10 11 12 13 14 15 16 17 18 19
T F S S M T W T F S S M

No. Of Spots
2 2 1 1 1
2 2 3 1 2 1
2 2 3 1
2 3 2 2
1 2 2 1 1 1
 1 2 1 2 1 2
1 3 1 2 2 1 2 2
1 1 2 2 1 2 3
2 1 2 1 3 3

AXN
APRIL'18
8 9 10 11 12 13 14 15 16 17 18 19
T F S S M T W T F S S M

No. Of Spots

2 2 3 1 2 1

2 2 3 1 3 3
 2 1 1 2

3 1 2 2 2 2

1 2 2 1 2 1

2 1 2 3 3

TOTAL
20 21 22 23 24 25 26 27 28 29 30 31
T W T F S S M T W T F S

1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 2 2
1 1 1 1 2 1 2 2 2 2 2 3
1 2 2 2 2 2 1 2 2 2
1 1 1 2 1 1 2 2 3 2
1 2 2 2 2 2 2 2 3 2
1 1 2 2 2 2 1 2 3 3
2 1 2 1 2 2 2 2 2
2 2 1 2 2 1 2 2 2 2 2

20 21 22 23 24 25 26 27 28 29 30 31
T W T F S S M T W T F S
 1 2 2 1 2 1 2 2 1 2
1 2 1 1 2 1 2 1 1 1
3 3 3 2 2 2 1 2 1 2
1 3 3 3 3 2 1 2 3 1
1 1 2 1 1 3 2 1 2 1
1 1 2 1 1 3 2 1 1 1
1 2 3 3 3 3 3 1 2 3
2 2 2 1 3 3 1 3 2 1 3
3 1 1 2 2 3 1 2 2 3

MENT
20 21 22 23 24 25 26 27 28 29 30 31
T W T F S S M T W T F S

1 2 2 1 2 1 2 2 1 2
1 2 1 1 2 1 2 1 1 1
 3 3 3 2 2 2 1 2 1 2
1 3 3 3 3 2 1 2 3 1
1 1 2 1 1 3 2 1 2 1
1 1 2 1 1 3 2 1 1 1
1 2 3 3 3 3 3 1 2 3
2 2 2 1 3 3 1 3 2 1 3
3 1 1 2 1 3 1 2 2 3

20 21 22 23 24 25 26 27 28 29 30 31
T W T F S S M T W T F S

1 2 2 2 1 2
1 2 1 1 2 1 2 1 1 1
3 3 2 2 1 2 1 2
1 3 3 2 1 2 1
1 2 1 3 2 1 2 1
 1 1 2 1 1 2 3 2 1 3 1
1 3 3 3 3 2 3 3 2 2
2 2 2 1 2 2 1 3 2 1 1
3 1 1 2 1 3 1 2 2 3

20 21 22 23 24 25 26 27 28 29 30 31
T W T F S S M T W T F S

1 2 1 1 2 1 2 1 1 1

3 3 3 2 2 2 1 2 1 2

1
 1 1 2 1 1 3 2 1 1 1

1 2 3 3 3 3 1 2 2

2 2 2 1 2 1 3 2 1 1

3 1 1 2 1 3 1 2 2 3

OTAL EXPENDITURE
Total No. Of Spots RATING GRPs
26 0.3 7.8
28 0.4 11.2
47 0.5 23.5
39 0.4 15.6
33 0.4 13.2
45 1.1 49.5
50 3.2 160
45 2.4 108
40 2.2 88

353 10.9 476.8

Total No. Of Spots RATING GRPs

 34 0.5 17
31 0.9 27.9
52 1 52
49 0.5 24.5
31 0.4 12.4
31 2.3 71.3
60 4 240
54 3 162
56 1.6 89.6
398 14.2 696.7

Total No. Of Spots RATING GRPs

34 0.6 20.4
31 0.3 9.3
 51 0.3 15.3
47 0.3 14.1
31 0.4 12.4
31 1.1 34.1
55 1.1 60.5
52 2.3 119.6
43 1.5 64.5
375 7.9 350.2

Total No. Of Spots RATING GRPs

19 0.1 1.9
28 0.1 2.8
34 0.1 3.4
28 0.1 2.8
29 0.1 2.9
 40 0.1 4
55 0.1 5.5
45 0.3 13.5
44 1 44
322 2 80.8

Total No. Of Spots RATING GRPs

0 0 0
31 0 0
51 0.1 5.1
1 0 0
0 0 0
 31 0.1 3.1
44 0.1 4.4
36 0.3 10.8
43 1 43
237 1.6 66.4

RE
 Mins Net Cost Index Cost
13 110500 110500
9.3333333379333.3333333 119000
11.75 99875 199750
13 156000 234000
11 132000 198000
11.25 168750 337500
25 6000000 6000000
15 3600000 5400000
20 1100000 1100000
129.33333 11446458.33 13698750

Mins Net Cost Index Cost

11.333333 113333.333 170000
15.5 155000 155000
13 130000 260000
12.25 196000 392000
15.5 248000 248000
10.333333 206666.667 310000
15 4500000 9000000
18 5400000 8100000
14 4200000 8400000
124.9167 15149000 27035000

Mins Net Cost Index Cost

11.333333 90666.6667 136000
15.5 124000 124000
 12.75 102000 204000
11.75 122670 245340
15.5 161820 161820
10.333333 671253.333 1006880
13.75 1435500 2871000
17.333333 2211733.33 3317600
10.75 685850 1371700
119 5605493.33 9438340

Mins Net Cost Index Cost

6.3333333 47500 71250
14 105000 105000
8.5 63750 127500
7 52500 105000
14.5 145000 145000
13.333333 133333.333 200000
13.75 137500 275000
15 150000 225000
11 110000 220000
103.4167 944583.333 1473750

Mins Net Cost Index Cost

0 0 0
15.5 0 0
12.75 0 0
0.25 0 0
0 0 0
10.333333 0 0
11 0 0
12 0 0
10.75 0 0
72.58333 0 0
 CPRP GST Total Cost
14166.6666666667 16575 127075
10625 11900 91233.3333333334
8500 14981.25 114856.25
15000 23400 179400
15000 19800 151800
6818.1818181818 25312.5 194062.5
37500 900000 6900000
50000 540000 4140000
12500 165000 1265000

170109.84848485 1716968.75 13163427.0833

CPRP GST Total Cost

 10000 17000 130333.33333
5555.555555556 23250 178250
5000 19500 149500
16000 29400 225400
20000 37200 285200
4347.826086957 31000 237666.66667
37500 675000 5175000
50000 810000 6210000
93750 630000 4830000
242153.381643 2272350 17421350

CPRP GST Total Cost

6666.666666667 13600 104266.66667
13333.33333333 18600 142600
13333.33333333 15300 117300
17400 18400.5 141070.5
13050 24273 186093
29527.27272727 100688 771941.33333
47454.54545455 215325 1650825
27739.13043478 331760 2543493.3333
21266.66666667 102877.5 788727.5
189770.948617 840824 6446317.33

CPRP GST Total Cost

37500 7125 54625
37500 15750 120750
37500 9562.5 73312.5
37500 7875 60375
50000 21750 166750
 50000 20000 153333.33333
50000 20625 158125
16666.66666667 22500 172500
5000 16500 126500
321666.666667 141687.5 1086270.83

CPRP GST Total Cost

#DIV/0! 0 0
#DIV/0! 0 0
0 0 0
#DIV/0! 0 0
#DIV/0! 0 0
 0 0 0
0 0 0
0 0 0
0 0 0
#DIV/0! 0 0

38117365.25
Newspapers

DAWN
NEWSPAPERS
Newspapers

JANG
Sizes Stations Color/ BW

27*8
Nationwide Color
15*8
Sizes Stations Color/ BW

20*3
Khi, Lhr, Isl Color
20*3
 1 2 3 4 5 6 7

T F S S M T W

Position

Prime Display 1 1
Back Page 1
 1 2 3 4 5 6 7

T F S S M T W

Position

1
Prime Display
1 1
 Magazine Sizes
Full Pag
STYLE 360 Full Pag
Magazine Sizes

EBUZZ Full Page

Full Page
Magazine Si

Sunday Ful

Ful
TOTAL
 DAWN Newspap
APRIL'18

8 9 10 11 12 13 14 15 16 17

T F S S M T W T F S

No. Of Spots

1 1
1 1
JANG Newspap
 JANG Newspap

APRIL'18

8 9 10 11 12 13 14 15 16 17

T F S S M T W T F S

No. Of Spots

1
1 1 1
 style 360
APRIL'18

Sizes Station Copies

Full Page Karachi 60,000
Full Page Lahore 45,000
EBUZZ
APRIL'18
Sizes Station Copies

Full Page Karachi 52,000

Full Page Islamabad 31,000

 Sunday
APRIL'18

Sizes Station Copie

Full Page Karachi 30,000

Full Page Lahore 24,000

OTAL EXPENDITURE
wspaper
'18

18 19 20 21 22 23 24 25 26 27

S M T W T F S S M T

pots

1
1
wspaper
wspaper

'18

18 19 20 21 22 23 24 25 26 27

S M T W T F S S M T

pots

1 1
1 1
Copies Position Cost
60,000 Normal Display 40000

45,000 Normal Display 40000

 TOTAL

80000
GST 12000

92000
Copies Position Cost

52,000 Normal Display 28000

31,000 Normal Display 28000

TOTAL

56000

GST 8400
64400
Copies Position Cost

30,000 Normal Display 30000

24,000 Normal Display 30000

TOTAL
 60000

GST 9000

69000

URE
28 29 30 31

W T F S

Total Insertion

1 1 7
4
28 29 30 31

W T F S

Total Insertion

4
1 1 9
Cost
40000

40000
TOTAL

80000
12000

92000
Cost

28000

28000

TOTAL

56000

8400
64400
Cost

30000

30000

TOTAL
60000

9000

69000
Cost Per Insertion Total Cost

1,482,300 10,376,100

1,372,500 5,490,000
 TOTAL 15,866,100

TOTAL+GST 18,246,015
Cost Per Insertion Total Cost

247200 988,800

224400 2,019,600

3,008,400
TOTAL

3,459,660
TOTAL + GST
21,931,075
 LAHORE
APRIL'18

Location Size SQ. FT. Rental Cost

DHA Main Bouleva40*15 600 450,000
Model Town Link 26*20 520 200,000
New Airport Road45*15 675 550,000
Main Market Signa
45*15 675 650,000

ISLAMABAD
APRIL'18

Location Size SQ. FT. Rental Cost

Main Dubble Road40*15 600 200,000
F-11 Main Markaz15*45 675 425,000
F-10 Main Market 45*15 675 550,000

OTHER CITIES
APRIL'18

Cities Location Size SQ. FT.

Faisalabad GTS Chowk 45*15 675
Multan Sher Shah Road 45*15 675
Sialkot Civil Hospital Chowk 45*15 675
Gujranwala WAPDA Town 45*15 675
Bahawalpur Al-Kareem Plaza 45*15 675
Kohat Hangu Road Cantt 45*15 675

Total OOH Expenditure

 Skin Cost Total Cost
12,000
10,400
1,899,400
13,500
13,500

Skin Cost Total Cost

12,000
13,500 1,214,000
13,500

Skin Cost Rental Package

13,500
13,500

1,500,000
 13,500
1,500,000
13,500
13,500
13,500

Total 4,613,400
GST 692,010
e ###
CHANNEL CHANNEL COST STATION

FM 107 2500 KARACHI

CHANNEL CHANNEL COST STATION

Karachi, Lhr, Isl
FM 106.2 5300 / Rwl
CHANNEL CHANNEL COST STATION

FM 100 4500 Karachi

 1 2 3 4
T F S S
DURATION TIME BAND
15 8:00 10:59 3 3 3 3
15 13:00 14:59 3 3 3 3
15 17:00 19:59 3 3 3 2
15 22:00 23:59 3 4 3 2

1 2 3 4
T F S S
DURATION TIME BAND
15 8:00 10:59 3 3 3 3
15 13:00 14:59 3 3 3 3
15 17:00 19:59 3 3 3 2
15 22:00 23:59 3 3 3 2
 1 2 3 4
T F S S
DURATION TIME BAND
15 8:00 10:59 3 3 3 3
15 13:00 14:59 3 3 3 3
15 17:00 19:59 3 4 4 2
15 22:00 23:59 3 4 4 2
T
 APNA KARACHI FM 107
APRIL'18
5 6 7 8 9 10 11 12 13 14 15 16 17
M T W T F S S M T W T F S
NO. OF SPOTS
1 1 2 1 1 3 4 1 1 3 1 1 3
1 2 1 1 1 3 3 1 2 2 1 1 3
2 1 2 2 1 3 3 2 1 2 2 2 4
2 1 2 1 3 4 2 1 2 2 1 3 4

HUM FM 106.2
APRIL'18
5 6 7 8 9 10 11 12 13 14 15 16 17
M T W T F S S M T W T F S
NO. OF SPOTS
1 1 2 1 1 3 3 1 1 3 1 1 3
1 2 1 1 1 4 3 1 2 2 1 1 3
2 1 2 2 1 3 3 2 1 2 2 2 4
2 1 2 1 3 4 2 1 2 2 1 3 4
 PAKISTAN FM 100
APRIL'18
5 6 7 8 9 10 11 12 13 14 15 16 17
M T W T F S S M T W T F S
NO. OF SPOTS
1 1 2 1 1 3 3 1 1 3 1 1 3
1 2 1 1 1 3 3 1 2 2 1 1 3
2 1 2 2 2 3 3 2 1 2 2 2 4
2 1 2 1 4 4 2 1 2 2 1 3 4
TOTAL EXPENDITURE
HI FM 107
8
18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S S M T W T F
POTS
3 1 1 1 1 2 3 3 2 1 1 2 2
4 2 1 1 1 2 3 3 2 1 2 2 2
4 1 2 2 2 2 4 3 2 2 2 2 2
2 2 1 2 2 4 3 2 2 2 2 2 3

106.2
8
18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S S M T W T F
POTS
3 1 1 1 1 2 3 3 2 1 1 2 2
4 2 1 1 1 2 3 3 2 1 2 2 2
4 1 2 2 2 2 4 3 2 2 2 2 2
2 2 1 2 2 4 3 2 2 2 2 2 3
FM 100
8
18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S S M T W T F
POTS
3 1 1 1 1 2 3 3 2 1 1 2 2
4 2 1 1 1 2 3 3 2 1 2 2 2
4 1 2 2 2 2 4 3 2 2 2 2 2
2 2 1 2 2 4 3 2 2 2 2 2 3
URE
31
S
TOTAL INSERTIONS TOTAL MINUTES COST PER INSERTION
3 61 15.25 38125
3 63 15.75 39375
3 71 17.75 44375
4 73 18.25 45625

268 67 167500
GST

TOTAL

31
S
TOTAL INSERTIONS TOTAL MINUTES COST PER INSERTION
3 60 15 79500
3 64 16 84800
3 71 17.75 94075
4 72 18 95400
 267 66.75 353775
GST

TOTAL

31
S
TOTAL INSERTIONS TOTAL MINUTES COST PER INSERTION
3 60 15 67500
4 64 16 72000
4 75 18.75 84375
4 75 18.75 84375
274 68.5 308250
GST

TOTAL
 TOTAL

167500

25125

192625

TOTAL
353775
53066.25

406841.25

TOTAL

308250
 46237.5

354487.5

953953.75
Produced by:
Directed by:
Music Director:
Production Designer:
Executive Producer:
Associate Producer:
Associate Director:
Art Directors:
2nd Unit DOP:
Gimbal Operator:
Gaffer:
Line Producer:
Assistant Directors:
Stylist:
Wadrobe:
Film Editor:
Promo Editor:
Sound Design:
Sound Mixing:
Audio Production:
Animation:
Art Work:
Set Designer:
Props:
Makeup Artist:
Assistant Makeup Artist:
Colorist:
BTS Photography:
BTS Videography:
Production Manager:
Set Co-ordinator:
Spot:
ENG Team:
Lighting & Grip:

Total Cost
Haris
Ali Sohail
Kashif
Qudoos
Shakeel
Rahim
Jaleel
Neha
Arsalan
Shanil
Jaffer
Rauf
Daniyal
Ramzan
Khaadi
Haseeb
Hassan
Latif
Abbas
Mehdi
Aadil
Muzammil
Farwa
Habib
Ramzan
Ghaffar
Ahmed
Zulfiqar
Ehtishaam
Rehman
Rizwan
Hussain
Farhan
Zeeshan

10,00,000