Sales Handbook: For Partners
Sales Handbook: For Partners
Sales Handbook: For Partners
HANDBOOK
for Partners
PREFACE
The distribution community has been playing an important role in raising awareness
amongst investors. On this front, we believe, it would help make the conversation more
meaningful if we get empirical data to reinforce our message to give the big picture. This
handbook ventures into the area of financial knowledge and attempts to add another
drop in the vast ocean of knowledge.
This handbook is also a testament of our gratitude to the unflinching support we receive
from our esteemed partners through thick and thin of market cycles. We believe, this
book will create an impact in easing out the complexities surrounding investing and
sincerely hope, that this work forms part of your folder, every time, when you walk out for
that important meeting.
Happy Investing!
2
INDEX
Why Mutual Funds? 4
Why Invest In Equities? 5,6
Understanding Markets 7
Decadal Growth Rates Of India 8
Power Of Compounding 9, 10
Difficulty In Timing The Market 11
Understanding Inflation 12
Real Returns In Fixed Deposits 13
Guidelines For New Earners 14
Small Sacrifices Can Make A Huge Difference! 15
SIP vs SIP Top Up 16
Starting Early And Cost Of Delay 17
Repay Your Home Loan Smartly 18, 19
SIP And SIP Top Up Ready Reckoner 20, 21
Guidelines For A Married Investor With Kids 22
ELSS – Comparison With Other Investments Eligible For Tax Deductions 23
Traditional Tax Saving Avenues v/s ELSS (Category Average) 24
Asset Allocation 25, 26
Equity Allocation And Risk Appetite 27
Equity Schemes - Our Offerings 27
Hybrid Schemes – Our Offerings 28
Equity And Debt Cycles 29
Guidelines For An Investor At Pre-Retirement Stage 30
SWP vs Dividends 30
SWP 31, 32, 33
Debt Schemes – Our Offerings 34
Comparison - Liquid Funds vs Savings Account 34
How To Mitigate Risk In A Portfolio? 35
Tax Reckoner 36, 37
Product Labeling 40, 41, 42, 43
3
Investing in various asset classes like Gold, Debt and Equity with the help
of mutual funds can help eliminate many drawbacks of investing through
other routes.
Asset Classes
Gold Debt Equity
Routes of Physical Gold/ Fixed Deposits/ Direct Equity
investment Gold Bonds Corporate Bonds
Here’s how mutual fund route can help overcome the above drawbacks
4
It is normally seen that entrepreneurs create
wealth for themselves and their shareholders
by running good, growing businesses.
Become a Part-Owner
When you buy a stock of a company, you become a
part owner and make money as the company’s
profit increases
Real Returns
Investing in equities helps you beat inflation as it
generates positive real returns over the long term
E.g. Let us assume the rate of return on an investment is 12% and inflation is 4%.
The real return in this case is 8% (12% - 4%).
5
EQUITIES –
A long term asset for wealth creation
Equity markets do not move up in a linear fashion. Various news and events, both
domestic and global, drive the market in the short run. However, in the long term,
returns are in line with the growth of the underlying economy.
As shown in Chart 1 below, markets have given positive returns in some years and
negative in others. However, if you observe Chart 2, in the long term S&P BSE
SENSEX has delivered 15.95% CAGR between Mar’79 and Dec’18; which is almost
9% higher than the average inflation rate during that period.
Chart 1
Equity returns
81%
74%
67%
42%
24% 27%
15% 18% 19%
12% 11% 10%
7%
-3% -2%
-13% -9% -9%
-25%
-36%
FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY FY
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Asian crisis Ketan General elections Sub-prime crisis Euro Crisis Demonetization &
Parekh Scam US Elections
Chart 2
Equity 15.95%
(S&P BSE SENSEX)
Despite the risk and volatility in
Gold 10.11%
the short term, over the long
term, equity as an asset class has
Bank FD 8.30%
outperformed others.
7.02%
It has beaten inflation by the
Avg Inflation^
highest margin.
0% 5% 10% 15% 20%
6
Understanding MARKETS
ROLLING 1 YR ROLLING 3 YR ROLLING 5 YR ROLLING 10 YR ROLLING 15 YR ROLLING 20 YR
YEAR END (1) SENSEX (2) GROWTH (3) GROWTH (4) GROWTH (5) GROWTH (6) GROWTH (7) GROWTH (8)
Mar-79 100
Mar-80 129 29%
Mar-81 173 35%
Mar-82 218 26% 30%
Mar-83 212 -3% 18%
Mar-84 245 16% 12% 20%
Mar-85 354 44% 18% 22%
Mar-86 574 62% 39% 27%
Mar-87 510 -11% 28% 19%
Mar-88 398 -22% 4% 13%
Mar-89 714 79% 8% 24% 22%
Mar-90 781 9% 15% 17% 20%
Mar-91 1168 50% 43% 15% 21%
Mar-92 4285 267% 82% 53% 35%
Mar-93 2281 -47% 43% 42% 27%
Mar-94 3779 66% 48% 40% 31% 27%
Mar-95 3261 -14% -9% 33% 25% 24%
Mar-96 3367 3% 14% 24% 19% 22%
Mar-97 3361 0% -4% -5% 21% 20%
Mar-98 3893 16% 6% 11% 26% 21%
Mar-99 3740 -4% 4% 0% 18% 20% 20%
Mar-00 5001 34% 14% 9% 20% 19% 20%
Mar-01 3604 -28% -3% 1% 12% 13% 16%
Mar-02 3469 -4% -2% 1% -2% 14% 15%
Mar-03 3049 -12% -15% -5% 3% 15% 14%
Mar-04 5591 83% 16% 8% 4% 15% 17%
Mar-05 6493 16% 23% 5% 7% 15% 16%
Mar-06 11280 74% 55% 26% 13% 16% 16%
Mar-07 13072 16% 33% 30% 15% 8% 18%
Mar-08 15644 20% 34% 39% 15% 14% 20%
Mar-09 9709 -38% -5% 12% 10% 6% 14%
Mar-10 17528 81% 10% 22% 13% 12% 17%
Mar-11 19445 11% 8% 12% 18% 12% 15%
Mar-12 17404 -10% 21% 6% 18% 12% 7%
Mar-13 18836 8% 2% 4% 20% 11% 11%
Mar-14 22386 19% 5% 18% 15% 13% 9%
Mar-15 27957 25% 17% 10% 16% 12% 11%
Mar-16 25342 -9% 10% 5% 8% 14% 11%
Mar-17 29621 17% 10% 11% 9% 15% 11%
Mar-18 32969 11% 6% 12% 8% 17% 11%
Probability 26/39 31/37 32/35 29/30 25/25 20/20
Of Gain
Past performance may or may not be sustained in the future. The above is just an illustration. SENSEX returns are
computed for 1 ,3, 5, 10, 15 & 20 years from the date of investment. Source: BSE Ltd, Returns for 1 year are absolute and
above 1 year CAGR. CAGR – Compounded Annual Growth Rate: The rate at which an investment grows annually over a
specified period of time. Column 2: shows the value of S&P BSE SENSEX at the end of month of the respective period.
Probability of gains is the number of times the investor would have made positive returns. Column 3 to 8: Represents
the return earned on the investment for the referred period. For e.g. If you invested in Mar-79 when SENSEX Index was
100, then 1 year returns (in Mar-80) would have been 29%, 3 years returns (in Mar-82) would have been 30%, 5 years
returns (in Mar-84) would have been 20%, 10 year returns (in Mar-89) would have been 22%, 15 year returns (in Mar-94)
would have been 27%, and 20 year returns (in Mar-99) would have been 20%.
7
Decadal GROWTH
RATES of India
16.0
14.2 14.7 13.8
13.9
14.0
12.0
6.4 7.0
10.0 8.6 9.1
8.0
6.0
4.0 7.5 6.8
5.6 5.6
2.0
-
CY: 1981-1990 CY: 1991-2000 CY: 2001-2010 CY: 2011-2017
Equities over time grow in line with the growth of underlying businesses/economy.
This is evident in the fact that the Indian economy has grown at a nominal growth
of ~ 14% p.a., while SENSEX has grown at a CAGR of 15.95% which is more than the
nominal GDP growth.
"Investing should be more like watching paint dry or watching grass grow. If you want excitement, take
$800 and go to Las Vegas." - Paul Samuelson
Source: World Bank; CAGR – Compounded Annual Growth Rate, GDP - Gross Domestic Product
8
How big an impact can power of
compounding have?
If you want to walk towards the moon, and start with 1 step on the first day and double
the steps every day, How long do you think it will take to reach the moon? 2 years? 20?
Let’s find out!
Within 31 days, you will cover over 6.5 lakh km. and cross the moon.
Yes, it will just take 31 days.
But what if you delay by 15 days? You will cover only 10 km.
POWER OF COMPOUNDING –
can make a huge difference to your wealth
The graph depicts how much an amount of ₹25,000 would grow to
if invested each year, at various rates of return across time.
8% 12% 16%
1,80,00,000.00
1,60,00,000.00 ₹1.53cr
1,40,00,000.00
1,20,00,000.00
1,00,00,000.00
80,00,000.00 ₹0.67cr
60,00,000.00
40,00,000.00 ₹0.30cr
20,00,000.00
0.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Assumptions: Asset Class 1 returns: 8%; Asset Class 2 returns: 12%; Asset Class 3 returns: 16%
The difference in the rate of returns between Asset class 3 and 2 is only 4%. However,
when invested over the long term, the difference in terms of value is huge.
E.g., at the end of 30 years the amount of money accumulated from Asset Class 2 is just
₹67 Lakhs, while that of Asset Class 3 is more than double - ₹1.53 Crore.
Disclaimer: This is just an illustration with assumed rates to explain the power of compounding.
Returns are neither indicative nor guaranteed.
9
POWER OF
COMPOUNDING –
How it works
Let's see how much money can be accumulated through an SIP investment of ₹1000/month.
20,00,000
18,00,000
Appreciation Investment Amount
16,00,000
(in ₹) (in ₹)
14,00,000
12,00,000
10,00,000
8,00,000
6,00,000
4,00,000
2,00,000
0
3 years 5 years 10 years 15 years 20 years 25 years
Assuming an SIP amount of ₹1000 growing at 12% CAGR. This is just an illustration with assumed rates to explain the power of compounding.
It is evident from the graph that as the number of years increase, the money compounds
at a much higher rate.
Even though the original investment is very low, the capital appreciation is much higher.
Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't
... pays it. - Albert Einstein
10
Difficulty in
TIMING THE MARKET
CAGR
15% 14.11%
12%
10.23%
9% 7.61%
5.42%
6%
3.64%
3%
0%
All days Missed 10 Missed 20 Missed 30 Missed 40
invested best days best days best days best days
The above chart shows that if you had stayed fully invested in stocks (as measured by the
S&P BSE Sensex) from January 1, 1990 to December 31, 2018, you would have earned
compounded annual returns of 14.11%.
However, if you had tried to time the ups and downs of the market, you would have risked
missing out on days that registered some of the biggest gains, and the CAGR would have
dropped drastically: 10.23% if you missed 10 best days, 7.61% if you missed 20 best
days, 5.42% if you missed 30 best days and 3.64% if you missed 40 best days during
this period.
"It's not how much money you make, but how much money you keep, how hard it works for you, and
how many generations you keep it for." - Robert Kiyosaki
Best days means the days on which the markets have given highest returns.
Daily returns are considered for determining best days.
11
UNDERSTANDING
INFLATION
Inflation erodes purchasing power of money
120.00
100.00 100.00
80.00
60.00
Value at
40.00 the end of
30 years
20.00 11.34
0.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Source: Petrol costs as on 15th November, 1990 and 31st December, 2018 in Mumbai - from Indian oil Corporation’s website. The price of milk is that
of the Mumbai metropolitan region as on 31st December, 2018. Atta prices as of 31st December, 2018 from a leading online distributor.
Investing in equities can help you beat inflation better than other asset
classes and provides positive real returns over the long term.#
Americans are getting stronger. Twenty years ago, it took two people to carry ten dollars worth of
groceries. Today, a five-year-old can do it. - Henny Youngman.
8.00 7.50
7.00
6.00
5.00 4.50
4.00
3.00 2.55
2.00
1.00 0.45
0.00
Interest Inflation Tax on Interest Real Return
* Long term capital gains upto ₹1 lakh p.a. are tax exempt. Long-term capital gains tax applicable for gains above
₹1 lakh p.a. at 10% + surcharge (as applicable) + 4% cess, if units are redeemed after a year, as per prevailing tax
laws, which are subject to change from time to time. In view of individual nature of tax consequences, please
consult your tax advisor.
13
Term Insurance
Buy a Term Insurance policy as the premium
is low when you are in your early 20s. Sum
assured should ideally be 10x of your initial
annual salary.
(Please consult your financial advisor before investing)
Tax Savings
Investors can save tax and create wealth by
investing in Equity Linked Savings Scheme
(ELSS) and Notified Retirement Funds.
14
Can you give up 1 cigarette per day?
Can you drink one pint of beer less over the weekend?
Can you spend less on movies / dinner?
Amount Saved
5,475 10,400 18,000
per year (in ₹)
Assumed Rate of
15% 15% 15%
Return (%)
Accumulated
amount at the end 55 Lakhs 1.05 Crore 1.82 Crore
of 35 years (in ₹)
“Do not save what is left after spending but spend what is left after saving.” - Warren Buffet
Returns are assumed only to show the power of compounding and neither guaranteed nor indicative of any mutual fund
scheme / other asset class.
15
SIP vs SIP TOP UP
As per study done on behavioral finance by researchers
Shlomo Benartzi and Richard Thaler, it is difficult to convince
people to cut their spending now and save more, and instead
simply encourage them to save more tomorrow. You can read
about this concept in detail in the book Save More Tomorrow
by Shlomo Benartzi. This concept can be smartly used with
the help of SIP Top Up.
SIP
SIP per month ₹10,000
Assumed Rate of Return 12%
Period of Investment 30 Years
Total Amount Invested ₹36 Lakhs
Corpus at the end of 30 years ₹3.53 Crores
SIP Top Up
SIP per month ₹10,000, increased
by 10% per year
16
STARTING EARLY AND
COST OF DELAY
Mr. A started investing ₹10,000
every month at the age of 25; while
Mr. B started investing ₹15,000
every month at the age of 35. Both
invested ₹36 lakhs till the age of 55.
Mr. A Mr. B
At the end of the investment period, Mr. A’s investments grew to ₹7.01 Cr; while that of
Mr. B grew to ₹2.27 Cr - a difference of almost ₹5 Cr.
This is what starting to invest early in your life can do to your wealth.
If Mr.B wants to accumulate similar wealth as Mr. A, he will have to invest ₹46,240 every
month, i.e. more than 4 times the monthly instalment amount of Mr. A.
So, start early and avoid the cost of delay.
17
REPAY YOUR HOME
LOAN SMARTLY!!
Assume you have taken a home loan of ₹25 lakh at the rate of 9.60%^. The EMI payable
for 20 year period would be ₹23,467. However, if you extend the loan period to 30 years,
the same EMI would reduce to ₹21,204.
So rather than taking a shorter loan period, opt for 30 year loan period and start an SIP of
the differential amount i.e. ₹2,263 in an Equity Mutual Fund scheme of your choice.
Who is smarter at
repaying a home loan
of ₹25 Lakhs? Mr. X Mr. Y
Loan repayment term 20 years 30 years
EMI per month* (in ₹) 23,466.78 (A) 21,204.00 (B)
SIP per month (in ₹) - 2,262.78 (A-B)
After 17 years
Total EMI paid (in ₹) 47,87,222 43,25,616
Total SIP Investment NIL 4,61,606
Total Outflow 47,87,222 47,87,222
Principal outstanding (in ₹) 7,31,514 18,85,811
Total SIP Corpus (in ₹) #
- 21,27,253
SIP corpus left after paying 2,41,442
O/S principal (in ₹) (21,27,253 - 18,85,811)
#Assumed rate of return for SIP - 15% CAGR
Mr. X continues to pay his EMI till the end of the loan repayment term (for 3 more years).
while Mr. Y repays his loan from his returns from SIP.
Total savings of Mr. Y
EMI for remaining 3 years SIP corpus left after paying Total Savings (in ₹)
(in ₹) (A) O/S principal (in ₹) (B) (A+B)
18
Alternatively, if you cannot opt
for a 30 year home loan due to
any reason, you can start an SIP
separately to recover the
interest on loan.
19
SYSTEMATIC INVESTMENT PLAN -
Ready Reckoner
All the above figures are rounded off to the nearest 100.
*Example - A monthly SIP of ₹10,000 for 15 years will accumulate to ₹45.9 Lakhs, if the assumed rate of return is 11% p.a.
All the above figures are rounded off to the nearest Lac.
The above investment simulations, based on assumed rate of return(s) is for illustration purposes only and should not be
construed as a promise/forecast on minimum returns and safeguard of capital. Loads & expenses have not been considered
in the calculations. For the purpose of calculations, we have assumed monthly compounding convention for the tenure of the
SIP at the assumed rate of return.
20
SIP Top Up - Ready Reckoner
SIP with 10% annual Top Up
Monthly SIP amount (rounded off to the nearest 100s) based on assumed
rate of return on investment and corresponding tenure in years
*Illustration
Initial installment of ₹11,500 will increase over the tenure (say 5 years)
@10% p.a. (as illustrated alongside) to accumulate ₹10 Lacs in 5 years, if the
assumed rate of return is 7% p.a.
Estimated investment value (rounded off to the nearest 10,000s) based on assumed
rate of return on investment and corresponding tenure in years.
^Illustration
Initial installment of ₹1,000 will increase over the tenure (say 5 years) @10%
p.a. (as illustrated alongside) to accumulate ₹1 Lac in 5 years, if the assumed
rate of return is 11% p.a.
The above investment simulation, based on assumed rate of return(s) is for
illustration purposes only and should not be construed as a promise/forecast
on minimum returns and safeguard of capital. Loads & expenses have not
been considered in the calculations. For the purpose of calculations, we have
assumed monthly compounding convention for the tenure of the SIP at the
assumed rate of return.
SIP - Systematic Investment Plan
21
Guidelines for
a MARRIED
INVESTOR WITH
KIDS
Term Insurance and Mediclaim
Buy a Term Insurance policy that may help
the surviving family members in case of an
eventuality. Buy a Medical Floater Policy to
cover medical expenses for the entire
family.
Contingency fund
Invest a reasonable amount in Liquid fund
for any near-term contingencies (should
ideally be 3-4x of Monthly Income).
22
Equity Linked Savings Scheme (ELSS) –
Comparison with other investments eligible
for tax deductions
ELSS
Past performance may or may not be sustained in the future. Returns are not assured or guaranteed. Information
herein is as per prevailing tax laws, which are subject to change. In view of individual nature of circumstances, please
consult your professional tax / financial advisors before taking any investment decisions.
^Plus applicable surcharge and cess. ₹1 lakh exemption available for capital gains.
Source: www.sbi.co.in, www.indiapost.gov.in, as on Date 3-Jan-2019.
23
Traditional
Tax Saving Avenues
v/s
ELSS (Category Average)
Let’s see how an annual investment of ₹10,000 in March every year
since 1996 would have performed till date.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do
things differently.” - Warren Buffet
24
Asset Allocation –
Winners Rotate
Why diversification across asset classes is important?
You can see from table below, different asset classes have
performed differently in different financial years.
FY 2018 10% 0% 8% 1 3 2
CAGR as on
Diversification helps
11.37% 8.74% 10.4%
31-03-2018 reduce such risks in
Value of
₹1 Lakh
₹8.62 L ₹5.34 L ₹7.19 L your portfolio.
Source: Bloomberg. Data for last 20 fiscal years. Mar ‘98 to Mar’ 18.
Proxies used for asset classes: Equity - NIFTY 50, Debt - NIFTY 10 year benchmark G Sec, Gold - Spot Rate ₹/10 Grams
25
Focus on
Asset Allocation
5 investors (A, B, C, D and E) have different asset allocations in
their investment portfolios. Let's see how their portfolios
perform in different market scenarios.
Asset Allocation A B C D E
Equity (%) 10 40 50 60 90
Debt (%) 90 60 50 40 10
A B C D E
Equity 20.0 80.0 100.0 120.0 180.0
Debt* 132.2 88.2 73.5 58.8 14.7
Networth (Valuation at the end of 5 years) 152.2 168.2 173.5 178.8 194.7
A B C D E
Equity 5.0 20.0 25.0 30.0 45.0
Debt* 132.2 88.2 73.5 58.8 14.7
Networth (Valuation at the end of 5 years) 137.2 108.2 98.5 88.8 59.7
For a rising market, more equity allocation is beneficial; while for a falling market, more debt allocation is
beneficial. But it is difficult to predict these market movements.
Instead, investors should spend more time on deciding their asset allocation basis their risk appetites.
26
Equity Allocation and
Risk Appetite
How much equity exposure should an individual investor have?
As much as one does not need for a long term (minimum 5 to 7 years)
As much equity which keeps one financially and emotionally stable (if
one is temperamentally weak and gets disturbed with any short term
volatility then one needs to have commensurate exposure to equity)
Once an investor is convinced of these points, he/she can start investing based on his/her
asset allocation, irrespective of market valuation.
Investments must be tailored to investor’s individual situation and objectives and therefore, investors should consult their financial advisors to
ascertain whether the products are suitable for them.
Thematic ELSS
Diversified HDFC Infrastructure Fund HDFC TaxSaver
27
HYBRID SCHEMES – Our Offerings
Expected Risk
Multi-Asset
Fund
Balanced HDFC Multi Asset
Advantage Fund Fund
Aggressive HDFC Balanced
Hybrid Fund Advantage Fund
Equity
HDFC Hybrid
Savings Fund
Equity Fund
Conservative HDFC Equity
Hybrid Fund Savings Fund
Arbitrage HDFC Hybrid
Fund Debt Fund
HDFC Arbitrage
Fund
Expected Return
Equity Oriented Hybrid Scheme Debt Oriented Hybrid Scheme
HYBRID FUNDS
Investor 1 invests ₹100 in equity and debt separately, with 25% of his capital in equity
and rest 75% in debt. Investor 2, on the other hand, invests ₹100 in a Hybrid Debt Fund
which has the same asset allocation. Let’s see what happens in 2 years.
Investor 1 Investor 2
Equity Debt ₹100 invested in
Hybrid Debt Fund
Asset Allocation in 25% (₹25) 75% (₹75) (75% Debt and
the beginning 25% Equity)
Year 1 returns -5% 7% 4.00%
Investor decision Sells due Hold Hold
after year 1 to losses
Asset Allocation (77% Debt and
0% 100%
after Year1 23% Equity)
Year 2 Returns 30% 7% 12.75%
Year 1 + Year 2 Returns
(absolute) 23.5% 14.5% 16.74%
Value of ₹100 invested
after 2 years 111.28 116.74
Investors tend to evaluate each investment separately. Fear of loss leads to irrational
decisions. E.g. Investor 1 is tempted to sell his equity investment after year 1 due to losses.
Hybrid products have lower volatility and thereby reduces panic amongst investors.
Source:-Bloomberg. Data for last 20 fiscal years. Apr ‘98 to Mar’ 18.
Proxies used for asset classes :Equity -NIFTY50, Debt-NIFTY 10 year benchmark G Sec, Gold-Spot Rate INR/10 Grams
The returns mentioned in the above table are assumed and are purely for illustration purpose. For detailed investment
strategy refer SID. HDFC Mutual Fund/HDFC AMC is not guaranteeing returns on investments made in this scheme.
28
Equity and
Debt cycles
75%
70%
29% 28%
25%
19% 20%
17% 17% 15%
13% 14% 12% 12%
10% 11% 12%
8% 9% 8%
5% 6% 5% 3%
2% 0% 0%
0% -1%
-5%
-9% -8% -8%
-12%
-35%
Dot- com bubble Equity Bull Run Sub -prime Post Crisis Recovery ECB easing & global
growth stabilization
Debt Cycle Equity Cycle G – Sec Index NIFTY 50 Index
Over the years, it has been observed that performance of various asset
classes keep on changing and no single asset class continues to
outperform or underperform.
“Never test the depth of the river with both of your feet.” - Warren Buffet
29
Guidelines for
an investor at
Pre-Retirement
stage
Move your investments into low risk asset
class like Debt and opt for Systematic
Withdrawal Plan that will provide you with
monthly cash flows post retirement in a tax
efficient manner.
SWP vs Dividends
The below table shows the difference between withdrawing money regularly through
SWP and receiving dividends.
Tax is paid only when there is a gain Tax is paid irrespective of market movements
Monthly cash flow under SWP is assured Cash flow is subject to availability of
distributable surplus in the scheme
It is advisable to choose a SWP amount lower than the expected return. If we opt for a higher amount for
withdrawal, we may end up withdrawing our capital.
Retail investors are better off opting for SWP under Growth option over Dividend option, as it helps to
provide monthly cash flow in a tax efficient manner.
30
A tax efficient option - SWP
DEBT
investor only on the gains made.
A careful understanding of SWP brings out the tax efficiency of the facility.
It is important to see how SWP can be beneficial to a particular investor.
31
Tax impact explained
Mr. Sharma opts for SWP in the growth option of a equity oriented mutual fund. In SWP,
every withdrawal consists of principal component and gain component. Tax is applicable
only on the gain component. Gain component is smaller as compared to principal
component during initial withdrawals. Hence, tax is lower.
Over time, the principal component of the payout decreases giving way to the gain component.
Let us consider the example below:
Date NAV Number Units Units O/s Cashflow Gain Principal Capital Value of Investment
of Units Transacted (₹) Component Component Gains Tax @ in the Fund (₹)
(₹) (₹) 17.472% (₹)
Particulars SWAP Value Principal Taxable Income Tax to be Paid Tax as a % of Units Value of
(₹) Returned (₹) (₹) @ 17.472% (₹) SWAP (%) Outstanding Investment
32
ILLUSTRATION OF SWP -
RETIREMENT PLAN
SIP of "X" amount SIP of "X" amount SIP of "X" amount SIP of "X" amount
for 10 years and for 15 years and for 20 years and for 25 years and
SWP of "2X" for SWP of "4X" for SWP of "9X" for SWP of "18X" for
Illustration the next 20 years the next 20 years the next 20 years the next 20 years
33
Debt Schemes – Our Offerings
Debt Schemes
Comparison -
Liquid Funds vs Savings Account
16
14
2
Instant redemption facility is
0
also offered by certain liquid
May-15
Aug-15
Nov-15
Feb-16
May-16
Aug-16
Nov-16
Feb-17
May-17
Aug-17
Nov-17
Feb-18
schemes.
Liquid Fund - Growth Option (Regular Plan) Category Avg Saving Bank Interest
“The most important investment you can make is in yourself.” - Warren Buffet
7 day Rolling Return. Returns are not assured/guaranteed. Past performance may or may not be sustained in the future.
34
How to mitigate
risk in a portfolio?
Year 2000
Value in Value in
HDFC Liquid Fund – HDFC Equity Fund
₹10.32 lakhs Growth option –
₹86.15 lakhs
This is only an illustration. Returns are not assured. Mutual Fund investments are subject to market risks.
# The equity component would always be at risk.
For complete performance disclosure of HDFC Liquid Fund and HDFC Equity Fund, refer pages 38 and 39.
35
Tax Reckoner for Investments in
Mutual Fund Schemes - FY 18-19
Dividend Distribution Tax applicable to Schemes other than equity oriented schemes (payable by the scheme) *
Resident Individual / HUF Domestic Corporates Non Resident Individual
25% + 12% Surcharge + 4% Cess = 29.12% 30% + 12% Surcharge + 4% Cess = 34.944% 25% + 12% Surcharge + 4% Cess = 29.12%
Capital Gain Taxation applicable to Schemes other than equity oriented schemes
Resident Individual / HUF $ Domestic Corporates @ Non Resident Individual $/#
Long Term Capital Gains [Units 20% with indexation + Surcharge as 20% with indexation + Surcharge as 20% with indexation + Surcharge as
held for more than 36 applicable + 4% Cess applicable + 4% Cess applicable + 4% Cess
months] (Listed Units) = 23.92% or 22.88% = 23.296% or 22.256% = 23.92% or 22.88%
Tax deducted at Source = NIL Tax deducted at Source = NIL Tax deducted at Source = 23.920% or 22.88%
Long Term Capital Gains [Units 20% with indexation + Surcharge as applicable 20% with indexation + Surcharge as 10% without indexation and foreign
held for more than 36 + 4% Cess applicable + 4% Cess currency fluctuation benefits + Surcharge
months] (Unlisted Units) = 23.92% or 22.88% = 23.296% or 22.256% as applicable + 4% Cess
= 11.96% or 11.44%
Tax deducted at Source = NIL Tax deducted at Source = NIL Tax deducted at Source = 11.960% or 11.44%
Short Term Capital Gains (Units 30%^ + Surcharge as applicable+ 4% Cess 30% + Surcharge as applicable + 4% Cess 30%^ + Surcharge as applicable + 4% Cess
held for less than 36 months) = 35.88% or 34.32% 25%^^^ + Surcharge as applicable + 4% Cess = 35.88% or 34.32%
= 34.944% or 33.384%
= 29.120% or 27.820%
Tax deducted at Source = NIL Tax deducted at Source = NIL Tax deducted at Source = 35.88% or 34.32%
(Listed and Unlisted)^
Transfer of units upon consolidation of mutual fund schemes of two or more schemes of equity oriented fund or two or more schemes of a fund
other than equity oriented fund in accordance with SEBI (Mutual Funds) Regulations, 1996 is exempt from capital gains.
Transfer of units upon consolidation of plans within mutual fund schemes in accordance with SEBI (Mutual Funds) Regulations, 1996 is exempt from
capital gains. The cost of acquisition of the units in the consolidated plan shall be the cost of units in consolidating plan of mutual fund scheme and
period of holding of the units of consolidated plan shall include the period of holding for which the units in consolidating plan of mutual fund
scheme were held.
* For the purpose of determining the tax payable, the amount of distributed income be increased to such amount as would, after reduction of tax
from such increased amount, be equal to the income distributed by the Mutual Fund. The impact of the same has not been reflected above.
$ - Surcharge at 15%, is applicable where income of Individual, HUF, AOP, BOI, Artificial juridical person being unit holders exceeds ₹1 crore and
surcharge at 10% is to be levied in case of Individual, HUF, AOP, BOI, Artificial juridical person being unit holders where income of such unit holders
exceeds ₹50 lakhs but does not exceed ₹1 crore.
@ - Surcharge at the rate of 7% is levied for domestic corporate unit holders where the income exceeds ₹1 crore but is less than ₹10 crores and at
the rate of 12%, where income exceeds ₹10 crores.
# - Short term/ long term capital gains tax will be deducted at the time of redemption of units in case of Non Resident Individual investors only.
^ - Assuming the investor falls into highest tax bracket.
^^^ - If total turnover or Gross receipts during the financial year 2016-17 does not exceed ₹250 crores.
Health and Education cess shall be applicable @ 4% on aggregate of base income tax plus surcharge.
DISCLAIMER: The information given here is as of 1st April, 2018 and is neither a complete disclosure of every material
fact of Income-tax Act 1961 nor does it constitute tax or legal advice. In view of the individual nature of the tax
consequences, each investor is advised to consult his/her own professional tax advisor. For further details, kindly refer to
the Tax Reckoner 2018 - 19 available under section “Investor Corner” on www.hdfcfund.com
36
Tax Reckoner for Investments in
Mutual Fund Schemes - FY 18-19
Long Term Capital Gains## 10% without indexation + Surcharge as 10% without indexation + Surcharge as 10% without indexation+ Surcharge as
(Units held for more than applicable + 4% Cess applicable + 4% Cess applicable + 4% Cess
12 months) = 11.96% or 11.44% = 11.648% or 11.128% = 11.96% or 11.44%
Tax deducted at Source = NIL Tax deducted at Source = NIL Tax deducted at Source
= 11.96% or 11.44%
Short Term Capital Gains 15% + Surcharge as applicable + 4% Cess 15% + Surcharge as applicable + 4% Cess 15% + Surcharge as applicable + 4% Cess
(Units held for 12 months = 17.94% or 17.16% =17.472% or 16.692% = 17.94% or 17.16%
or less)
Tax deducted at Source = NIL Tax deducted at Source = NIL Tax deducted at Source
= 17.94% or 17.16%
Securities transaction tax (STT) will be deducted on equity oriented scheme at the time of redemption/ switch to the other schemes/ sale of units.
Mutual Fund would also pay securities transaction tax wherever applicable on the securities sold.
$ - Surcharge at 15%, is applicable where income of Individual, HUF, AOP, BOI, Artificial juridical person being unit holders exceeds ₹1 crore and
surcharge at 10% is to be levied in case of Individual, HUF, AOP, BOI, Artificial juridical person being unit holders where income of such unit holders
exceeds ₹50 lakhs but does not exceed ₹1 crore.
@ - Surcharge at the rate of 7% is levied for domestic corporate unit holders where the income exceeds ₹1 crore but less than ₹10 crores and at the
rate of 12% where income exceeds ₹10 crores.
# - Short term/ long term capital gain tax will be deducted at the time of redemption of units in case of Non Resident Individual investors only.
## - The cost of acquisition of an asset acquired before 1 April 2001 shall be allowed to be taken as fair market value as on 1 April 2001.
Finance Act, 2018 terminates the exemption granted under section 10(38) to long term capital gains arising on transfer of listed shares or units of
equity oriented mutual funds or units of business trusts by introduction of section 112A to provide that long term capital gains arising from transfer of
a long term capital asset being an equity share in a company or a unit of an equity oriented fund or a unit of a business trust shall be taxed at 10%
without indexation and without foreign currency fluctuation benefit of such capital gains exceeding one lakh rupees. The concessional rate of 10%
shall be available only if securities transaction tax (STT) has been paid on both acquisition and transfer in case of equity shares and on transfer in case
of units of equity-oriented mutual funds or units of business trust. Further, the amendment to section 55 of the Act provides for a grandfathering
provision upto January 31, 2018.
(a) In the case of a resident individual of the age of 60 years or above but below 80 years, the basic exemption
PERSONAL INCOME TAX STRUCTURE
For individuals, Hindu Undivided Family, limit is ₹300,000.
Association of Persons, Body of Individuals and (b) In case of a resident individual of age of 80 years or above, the basic exemption limit is ₹500,000.
Artificial Juridical Persons.
(c) A rebate of lower of actual tax liability or ₹2,500 in case of resident individuals having total income of less
Taxable Income Tax Rates (%) than ₹350,000.
Up to ₹2,50,000 (a) (b) (d) Health and Education cess shall be applicable @ 4% on aggregate of base income tax plus surcharge.
Nil
₹2,50,001 to ₹5,00,000 (c) (d) 5% (e) Surcharge at the rate of 15%, is applicable where income exceeds ₹1 crore and at the rate of 10% where
₹5,00,001 to ₹10,00,000 (d) 20% income exceeds ₹50 lakhs but does not exceed ₹1 crore. Marginal relief for such person is available.
₹10,00,001 and above (d) (e) 30%
DISCLAIMER: The information given here is as of 1st April, 2018 and is neither a complete disclosure of every material
fact of Income-tax Act 1961 nor does it constitute tax or legal advice. In view of the individual nature of the tax
consequences, each investor is advised to consult his/her own professional tax advisor. For further details, kindly refer to
the Tax Reckoner 2018 - 19 available under section “Investor Corner” on www.hdfcfund.com
37
HDFC Equity Fund - Performance - Regular Plan - Growth Option
NAV as at Dec 31, 2018 ₹629.619 (per unit) Value of `10,000 invested
Period Scheme Benchmark Scheme Benchmark
Returns (%) Returns (%) # Benchmark Benchmark
Returns (%) ## (`) (`)# (`)##
Last 1 year -3.51 -2.12 4.61 9,649 9,788 10,461
Last 3 years 12.28 12.29 12.47 14,161 14,162 14,230
Last 5 years 15.62 14.60 12.89 20,668 19,771 18,342
Since Inception 18.83 11.48 N.A. 6,29,619 1,35,991 N.A.
Past performance may or may not be sustained in the future. Returns greater than 1 year period are Compounded Annualised (CAGR). Load is not
taken into consideration for computation of above performance. Inception date of the scheme is 1st January, 1995. The scheme is managed by Mr.
Prashant Jain since 20th June, 2003. Different plans viz. Regular Plan and Direct Plan have different expense structure. The expenses of the Direct Plan
under the scheme will be lower to the extent of the distribution expenses/commission charged in the Regular Plan. Returns as on 31st December, 2018.
#NIFTY 500 (Total Returns Index). ##NIFTY 50 (Total Returns Index), N.A.: Not Available
Performance of other funds managed by Prashant Jain, Fund Manager of HDFC Equity Fund
Past performance may or may not be sustained in the future. Returns greater than 1 year period are Compounded Annualised (CAGR). Load is not taken
into consideration for computation of above performance(s). Different plans viz. Regular Plan and Direct Plan have different expense structures. The
expenses of the Direct Plan under the scheme will be lower to the extent of the distribution expenses/commission charged in the Regular Plan. The above
returns are of Regular Plan - Growth Option. On account of difference in the type of the Scheme, asset allocation, investment strategy, inception dates, the
performance of these schemes is strictly not comparable.
Performance return of Category I - FPI Portfolio(s) managed by the Fund Manager (Mr. Prashant Jain)
Managing portfolio Returns (%) as on 31st December, 2018
Scheme since Last 1 year (%) Last 3 years (%) Last 5 years (%)
Category I - FPI Portfolio
(managed under a bilateral agreement under 22nd Mar, 2016 1.61 N.A. N.A.
Regulation 24(b) and subject to applicable laws)
Benchmark - MSCI India (Total Returns) 1.17 N.A. N.A.
Past performance may or may not be sustained in the future. Returns greater than 1 year period are compounded annualised (CAGR). Inception date is
March 22, 2016. The performance is not comparable with the performance of the aforementioned scheme(s) of HDFC Mutual Fund due to differing
investment objective/s and fundamental differences in asset allocation, investment strategy and the regulatory environment. The said disclosure is pursuant
to SEBI Circular no. Cir/IMD/DF/7/2012 dated February 28, 2012 pertaining to Regulation 24(b) of SEBI (Mutual Funds) Regulations, 1996. FPI - Foreign
Portfolio Investor. N.A.: Not Available
38
HDFC Liquid Fund - Performance - Regular Plan - Growth Option
NAV as at Dec 31, 2018 ₹3596.3162 (per unit) Value of `10,000 invested
Period Scheme Benchmark Scheme Benchmark
Returns (%) Returns (%) # Benchmark Benchmark
Returns (%) ## (`) (`)# (`)##
Last 1 year 7.23 7.58 6.87 10,723 10,758 10,687
Last 3 years 7.11 7.24 6.66 12,290 12,334 12,136
Last 5 years 7.75 7.83 7.35 14,529 14,580 14,258
Since Inception 7.28 N.A. 6.38 35,963 N.A. 30,848
Past performance may or may not be sustained in the future. Returns greater than 1 year period are compounded annualized (CAGR). Load is not
taken into consideration for computation of above performance(s). The above returns are of regular plan – growth option. Performance of dividend option
under the scheme for the investors would be net of distribution tax as applicable. Different plans viz. Regular Plan and Direct Plan have a different
expense structure. The expenses of the Direct Plan under the Scheme will be lower to the extent of the distribution expenses / commission charged in
the Regular Plan. Inception date of the scheme 17th October,2000. The scheme is managed by Anupam Joshi since October 27, 2015 . # CRISIL Liquid
Fund Index ## CRISIL 1 year T-Bill Index. Data as on December 31, 2018. N.A.: Not Available
Performance of other funds managed by Anupam Joshi, Fund Manager of HDFC Liquid Fund
Anupam Joshi manages 13 other schemes which have completed 1 year.
Performance of close-ended schemes, being close-ended in nature, is not strictly comparable with that of open-ended schemes since the investment
strategy for close-ended schemes is primarily buy-and-hold whereas open-ended schemes are actively managed.
Past performance may or may not be sustained in the future. The above returns are of Regular Plan - Growth Option. Load is not taken into
consideration for computation of performance. On account of difference in the type of the Scheme, asset allocation, investment strategy, inception dates,
the performance of these schemes is strictly not comparable. Top 3 and bottom 3 schemes managed by the Fund Manager have been derived on the
basis of since inception returns. In case the benchmark is not available on the Scheme’s inception date, the returns for the concerned scheme is
considered from the date the benchmark is available. Different plans viz. Regular Plan and Direct Plan have a different expense structure. The expenses
of the Direct Plan under the Scheme will be lower to the extent of the distribution expenses/ commission charged in the Regular Plan. Data as on
December 31, 2018. N.A.: Not Available
39
PRODUCT LABELING:
THIS PRODUCT IS SUITABLE FOR
NAME OF SCHEME RISKOMETER
INVESTORS WHO ARE SEEKING*
HDFC Overnight Fund • Regular income over short term that may
be in line with the overnight call rates
(An open ended debt scheme investing in • To generate returns by investing in debt
overnight securities)
and money market instruments with
overnight maturity
* I nve stor s s h oul d cons ul t their financial advisers if in doubt abo u t wh e t h e r t h e pro d u ct i s su i t able fo r t h e m.
40
THIS PRODUCT IS SUITABLE FOR
NAME OF SCHEME RISKOMETER
INVESTORS WHO ARE SEEKING*
* Inve s to rs sh oul d consul t their fi nancial advisers if in dou bt abo ut wh eth er th e pr o duc t i s sui tabl e fo r th em .
41
THIS PRODUCT IS SUITABLE FOR
NAME OF SCHEME RISKOMETER
INVESTORS WHO ARE SEEKING*
*I nve s to r s should con sult their fi nanc ial ad v iser s if in d ou b t abo ut whet her t he pr o duc t is s uit able fo r t hem.
42
THIS PRODUCT IS SUITABLE FOR
NAME OF SCHEME RISKOMETER
INVESTORS WHO ARE SEEKING*
*I nve s to r s s h o u l d co n s u l t t h e i r fi n a n c i a l a d v i s e r s i f i n d o u b t a b o u t w h e t h e r t h e p r o du c t i s s u i t a b l e fo r t h e m .
Disclaimer
The information herein is based on internal data, publicly available information and other sources believed to be reliable and is
for general purposes only and not an investment advice. Any calculations made are approximations, meant as guidelines only,
which you must confirm before relying on them. Past performance may or may not be sustained in the future.
The information provided herein does not have regard to specific investment objectives, financial situation and the particular
needs of any specific person who may receive this information. The information/ data herein alone are not sufficient and should
not be used for the development or implementation of an investment strategy.
HDFC Mutual Fund/HDFC Asset Management Company Limited (HDFC AMC) is not guaranteeing any returns on investments
made in any Scheme. Neither HDFC AMC and HDFC Mutual Fund nor any person connected with them, accepts any liability
arising from the use of this document. The recipient(s) before acting on any information herein should make his/her/their own
investigation and seek appropriate professional advice and shall alone be fully responsible / liable for any decision taken on the
basis of information contained herein.
MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.
43
HDFC House, 2nd Floor, H.T. Parekh Marg, 165-166,
Backbay Reclamation, Churchgate, Mumbai - 400020.
Website: www.hdfcfund.com
Toll Free No: 1800 3010 6767 / 1800 419 7676
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MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.