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Project Proposal: United For Kids' Smiles

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United For Kids’ Smiles

Project Proposal

GOAL
Improve dental health among children age 0-6 in the Louisville region by bridging the
gap between medical and dental providers.

OBJECTIVES
1. Expand fluoride varnish in pediatric primary care setting.
2. Navigate families to dental home.
3. Educate on importance of preventative care (brushing, flossing, no sugary
drinks).

INDICATORS ADDRESSED
 Improve access to care
 Oral health services
 Oral health literacy
 Preventative care solutions

CURRENT SITUATION AND BACKGROUND


The 2016 Oral Health Study of KY Youth, led by Delta Dental, shows concerning
trends in the deteriorating dental health of KY youth. While access to dental insurance
has increased since 2001, the need for treatment has also increased significantly.
2 out of 5 3rd and 6th graders across KY have untreated cavities.
More than half of 3rd and 6th graders do not have sealants. The study found that socio-
economic status is a significant factor in oral health. Furthermore, children covered by
Medicaid rarely have professional dental care. (APHA, 20017)

With this background data in mind, an inter-agency team of stakeholders has chosen to
address the problem of childhood carries by focusing on preventative care in Medicaid
population age 0-6 with aim to improve outcomes in patients as they grow and thrive.
Norton Children’s Foundation and Norton Children’s Prevention and Wellness will lead
project administration. The project outreach efforts will focus on key community
partners and Norton Children’s Medical Associates in south and west Jefferson, Shelby
and Bullitt counties.
[United for Kids’ Smiles
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Lead Organization Background


The Children’s Hospital Foundation is the philanthropic arm for Norton Children’s
Hospital. The mission of the Children’s Hospital Foundation is to enhance pediatric
patient care by generating funds and friends for Norton Children’s Hospital. The
Children’s Hospital Foundation supports programs and services in the areas of capital
equipment; clinical research; child advocacy and health education for patients, parents,
physicians, staff and the community.

The history of Norton Children’s Hospital is long and distinguished. Established in 1892,
Norton Children’s Hospital remains the only full-service, free-standing pediatric tertiary
care facility dedicated exclusively to caring for children within the Commonwealth of
Kentucky and Southern Indiana.

For the past 125 years, the dedicated staff at Norton Children’s Hospital has worked to
provide top-quality medical care for children. The caliber of that care has received
national recognition. The quality and scope of care at Norton Children’s Hospital has
drawn children and their families from all 120 counties in Kentucky and 35 counties in
Southern Indiana. Families come to Norton Children’s Hospital because of the number of
specialties practiced by experienced physicians and for the reputation of the hospital in
caring for the needs of the entire family. Patients are cared for regardless of their ability
to pay. Last year, over 170,000 children received medical treatment and services at
NCH.

NCH is a 300-bed hospital with the region’s only Congenital Heart Program, and its 101-
bed Neonatal Intensive Care unit is one of only two units in Kentucky designated as a
Level 4, the highest level of intensive care for neonates. The hospital also operates a
Level 4 designated Epilepsy Program, the highest level of certification. The Wendy
Novak Diabetes Center serves kids diagnosed with Type 1 and Type 2 diabetes; and
Addison Jo Blair Cancer Care Center, which treats more than 650 children each year for
cancer, is one of only 11 accredited programs in the nation.

Established in 1991, Norton Children’s Prevention & Wellness, takes an active leadership
role in teaching healthy habits for children including injury prevention and educating
children and their families on healthy lifestyle choices. Advocacy and outreach
educational programs are at the heart of the Norton Children’s mission. Norton
Children’s Prevention & Wellness efforts are focused around:

• Safety and injury prevention


• Promoting Healthy lifestyles
• Key Community Partnerships

Our trusted pediatricians with Norton Children’s Medical Associates (NCMA) provide
routine well check and preventative medicine, as well as treat minor illnesses and
injuries in newborns to teenagers. With 20 locations across the region, care and

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compassion are never far away. From September 1, 2016 to September 30, 2017, the
(then) 19 NCMA saw 31,104 unique patients from birth to six years old; thereby showing
the scope possible to help improve children’s dental health during well checkups through
our pediatric associate offices.

SCOPE AND MAJOR DELIVERABLES


A part time registered hygienist will be hired as the program coordinator and the face of
the program. She/he will be tasked with connecting with each of the 20 NCMA’s,
additional participating pediatric practices and community partners to introduce the
project and assist each practice in implementing the project scope by their clinical staff
(fluoride varnish at well checks, navigation to dental home, preventative care
education). The project coordinator will also assist with introducing the data collection
and navigator tool Healthify to each practice and help promote its utilization and data
collection function. Healthify is an electronic navigation and care coordination tool that
will allow all participating medical practices to refer patients to a dental home using this
tool and have access to data showing referral outcomes. Healthify can be integrated into
existing electronic medical record system so that coordination of care is seamless. All
participating pediatric practices and dental practices will have access to Healthify and
ability to see patients’ progress.
Dental partners will be determined and sent to Healthify to be added to their referral
database. (Healthify can also perform a thorough community assessment and build the
database, however due to time constraints of the project, we will assist with this piece)
Core Committee members (KYA, NCPW, and SCHC) will determine the dental partners
and add’l ones can always be added to the referral network. The dental providers will
have access to Healthify so that both the medical and dental providers can coordinate
care and share information about patients, while complying with privacy laws.
The Healthify platform does allow for referral to other social/health services, however
for the purposes of this project, we will focus only on referrals to dental home and
outcome tracking. Full utilization of Healthify can expand in year 2, as the tool becomes
more usable and sustained by internal funding. At that time we will expand its use to the
full range of social services. Dental home referrals will still be an important focus but
families are dealing with many barriers that once addressed can alleviate stress and
allow families to prioritize overall health.

Furthermore, the project coordinator will plan and implement a one-time in-service as
well as multiple lunch and learn sessions to further increase awareness of the project,
share best practices, resolve barriers, etc. As time allows the project coordinator will
provide education during key community events and in day care settings.

Preventative oral health education, will be reinforced via marketing efforts, incentives for
patients and families and educational materials for the pediatric practices. Marketing
efforts will include digital ads, online news stories about dental health and social media
posts. These efforts will be coordinated by the project coordinator and partnering org’s
marketing teams. As part of the project marketing plan, the project coordinator will work

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with Norton Healthcare marketing and PR to explore opportunities for media exposure
highlighting project deliverables. Project coordinator will also work with the NCPW team
and partner organizations to write blogs, ANR/PSA, internal communications, and
submission to professional journals.
Incentives will be used to reinforce the dental health message and encourage follow up
with dental provider. Incentives will include take-home items for patients and families
such as tooth brushes, toothpaste, floss, water bottle (possibly in-kind from Louisville
Water Company and Delta Dental). Educational materials will consist of 3-D models and
dental health visuals to be placed in participating pediatric practices along with patient
education print materials. All materials will focus on the zero sugary drinks message,
regular brushing, flossing and dental checkups and will be co-branded with participating
organizations logos.

The training of clinical staff will be done on site at pediatric practices using the Smiles
for Life online video Curriculum. Fluoride varnish training is brief and can be completed
in one hour. Due to the time constraints of physicians, it may be best for practice nurses
to be trained in the process and in charge of delivering fluoride varnish. Each practice
team can work with the project coordinator to select several of their team members to
be trained in administering fluoride varnish. All staff will learn more about preventative
dental health during lunch and learns provided by project coordinator. Once the project
is underway, a mid-year in-service for pediatric and dental providers will serve as a
check point to discuss best practices, barriers, outcomes, share successes, etc.

PARTNERING ORGANIZATIONS
Delta Dental of Kentucky
KY Youth Advocates
Norton Children’s Foundation and NC Prevention and Wellness
Louisville Dental Society
Louisville Water Company
Shawnee Christian Health/Dental Center
Home of the Innocents

Partnering organizations worked to developed Louisville region plan and will continue to
support project implementation. Core committee (KYA, NCPW, and SCHC) will oversee
deliverables and meet routinely to discuss progress.

BUSINESS CONSIDERATIONS AND REQUIREMENTS


As the organization tasked with administering the United for Kids’ Smiles project, there
are several considerations underway as we prepare for the project implementation.
First and foremost, the process flow for varnish implementation is being examined by
NCPW medical director and key NCMA leadership. Risk of too-frequent varnish
application were examined with experts in the field. Our partnering organizations -KY
Youth Advocates, Louisville Dental Society, and Shawnee Christian Health/Dental Center

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have been instrumental in connecting us with training resources and experts in the field.
Timeline for integrating the navigation and data tracking tool Healthify into our
electronic medical record system is being examined in preparation for project launch.
Other considerations include ensuring open communication between dental and medical
providers.

TECHNICAL CONSIDERATIONS AND REQUIREMENTS


Bandwidth and IT resources for Healthify integration are required. Additional storage
capacity will be required for fluoride varnish. Vendor and purchasing information is being
examined as well as billing for reimbursement.

PERFORMANCE CRITERIA AND MEASURES OF SUCCESS


We will measure the success of United for Kids’ Smiles by tracking the following
performance criteria:
 Number of pediatric patients receiving fluoride varnish at baseline and 6 month
intervals.
 Number of families navigated to dental home
 Navigation outcomes
 Attendance at in-service
 Long term outcome measures (changes in dental health trends)
 Track success stories

BENEFITS
Upon fully implementing United for Kids’ Smiles project and sustainability of this
approach, we seek to find a reduction in childhood dental carries, increased utilization of
dental homes and improved population health approach in meeting community needs
among the Medicaid population.

PRIORITIES
Current priority is project review by Delta Dental. Upon project launch, the priority will
be in hiring a project coordinator, integrating Healthify into current EMR and developing
a time line for project implementation.

ASSUMPTIONS
Delta Dental will cover cost of up to $200,000 for program expenses (Jan-Dec 2018)
Norton Children’s Foundation and NCPW will administer grant project with support from
key community organizations.

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CONSTRAINTS
Budget is a common constraint. We believe that our project plan is achievable and
sustainable long term. At the conclusion of the Dental Dental grant, the pediatric
practices identified in the project will have the capability to continue the fluoride varnish
application, education and navigation to dental home. Ongoing funding will allow for
continued data tracking and close project coordination.
Another common constraint is time. In particular, the hiring process cannot be rushed.
The key is finding the right fit for this job – someone who is passionate about children’s
health, expert in dental hygiene and has a good understanding of public health
principles.

RISKS
Every project incurs its risks. United for Kids’ Smiles risks include possible turnover,
extended time it takes to gain provider buy-in, integrate tracking tool, and collect data
and time it takes to see community impact.
A core committee consisting of key community partners will meet routinely to assess
progress and resolve challenges.

INTERDEPENDENCIES TO OTHER PROJECTS


Sustained incentives are dependent upon availability of resources from partnering
organizations such as water bottles from Louisville Water Company and dental care
items from Delta Dental.

SUSTAINABILITY PLAN
Reimbursement of fluoride varnish is a major advantage in sustaining this project. In
year one project coordinator will assist each NCMA practice to get the project off the
ground with training and fully implementing fluoride varnish, navigation to dental home
and preventative education. In year two, the coordinator position will no longer be
funded, however practices will continue the project deliverables as part of routine care.
Navigation and tracking tool Healthify can help make this a more seamless and
measurable process. However sustaining this tool and scaling it to address and navigate
patients to other social/medical services will take significant additional funds. Norton
Children’s Foundation will continue funding Healthify in year two, with an evaluation of
the tool at the completion of year two.

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Budget:

# Description Estimated
Amount
1 Salaries (program coordinator- 1 yr salary, $ 75,000
benefits)
NCH admin costs $ 20,000
2 Cell/computer $ 2,000
3 Incentives (take-home by patients/families) $ 20,000
4 Education (within pediatric practices) $ 10,000
5 Marketing/communications $ 10,000
6 In-service (speaker fees, food, education) $ 15,000
7 Healthify navigation/data tool (50 authorized $ 48,000
users)
Total $ 200,000

MAJOR MILESTONES AND HIGH-LEVEL TARGET DATES

# Deliverable Estimated Duration


1 Planning phase 1 to 3 months
2 Hiring phase 1 to 3 months
3 Training 1 to 2 months
4 Project implementation w. impact measures 6 to 9 months

APPENDIX
 Norton Children’s Medical Associates location listing
 Healthify overview

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High Level Work Breakdown Structure

United For
Kids’ Smiles

Fluoride varnish Navigation to Preventative


in pediatric med, dental home dental health
home education

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