Busniess Proposal
Busniess Proposal
Busniess Proposal
Executive Summary
o Blend of Italian, Chinese, continental and Pakistani.
o Located in the booming, and rapidly expanding city of Lahore.
o Inspired menu from different countries.
o Seven days a week.
o Relaxed, friendly and correct service.
o Hiring of experienced staff.
o Venturing into the Catering business.
o Total sales allocation to be 85% restaurant sales and 15%
catering sales.
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Business Proposal
OBJECTIVES
o Keeping food cost under 35% revenue.
o Keeping employee labor cost between 25-30% of revenue.
o Stay in the restaurant business with excellent food and service.
o Expand our marketing and advertising in neighboring cities like
Lahore Multan.
KEYS TO SUCCESS
o Unique and innovative fine dining atmosphere.
o Great food, great service and atmosphere.
o Appeal to a wide and varied clientele.
o Public relations.
o Controlling costs at all times without exception.
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Business Proposal
Future Plan
If the business is meeting its projections in an year than, we
will start scouting for a second location and develop plans for
the next unit.
5 Year Plan
o 3 restaurants in different parts of the country like
Lahore,Multan, Dg khan, etc.
o Although the restaurant industry is very competitive, the
lifestyle changes created by modern living continue to fuel its
steady growth.
COMPANY DESCRIPTION
Vision:
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Business Proposal
Mission:
Company ownership:
Company location:
o Ghora Chowk near Baloch Bus Stand.
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Business Proposal
Markets to be served:
o Students
o Couples / families
o Destination customers
o Working class singles
o Business person
o Tourists
Entrepreneurship
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Business Proposal
Competition/Competitive Advantage
Direct Competition :
o Royal Garden
o Events
o Celebration
Advantages
o Location
o Multi – Cuisine
o Expert Management Team
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Business Proposal
Competitive Edge
o Fusion will leverage it’s multi-pronged competitive edge to
quickly gain market share.
o Our competitive edge is the menu, the chef, the environment,
the management, the service and our friendly place.
o The chef has an excellent taste for what fine dining is and
requires.
o Our environment is elegant and comfortable and our decor is
warm and relaxing.
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Business Proposal
Marketing Strategy
Sell For Tomorrow—Not just Today
Sales Strategy
o Word’s Of Mouth
o Discount Coupons
o Free Home Delivery
o Concentrating on the customer's experience
o Offer various specials throughout the week that people can
come to enjoy. Some special dishes and musical event in the
week where people come and spend their time with great
memories
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Business Proposal
MARKET SEGMENTATION
o The Business Man
o Happy Couples
o The Family
o High-end Singles
o Tourists
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Business Proposal
Market penetration
o Entry into the market should not be a problem.
o Restaurant has high visibility with heavy foot traffic all day long.
o The local residents and students always support new
restaurants and the tourists do not have fixed preferences.
o In addition, Rs.4,00,000 has been budgeted for a pre-opening
advertising and public relations campaign.
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Business Proposal
SWOT ANALYSIS
STRENGHTS:
WEAKNESSES:
Opportunities
o New restaurants in other parts of the city.
o Offer greater variety.
o High growth of the Hospitality Industry and tourism.
o Rising standard of living.
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Business Proposal
Threats
o Other concept restaurants.
o People may be restrictive.
o High attrition rate.
Interest:
Location Analysis
o Customer access
o Nearby business
o Population
o Population growth
o Economic conditions
o General business factors
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Business Proposal
Machineries
Support equipments:
o Chimney
o Air Conditioner
o Music System
o Computers
o Water Filters
o Software’s for data analysis
o Heaters
o Stoves
o Fridges
o Grillers
o Chillers
o Trolleys
o Microwaves
o Mixers
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Business Proposal
Organization Structure
Partners:
1: Muhammad Faisal khan 2: AL Sharif Mobile
Chef: Naeem
Head of Chef
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Business Proposal
Place order
Credit
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Business Proposal
SALARY STRUCTURE
Main chef 50000
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Business Proposal
Manager 15000
Raising Of Funds
o Secured loans 40,000,000 at an interest rate of 10%
o Unsecured loans 20,000,000 at an interest rate of 6%
FINANCIAL SUCCESS
o We believe this will be achieved by offering high-quality service
and excellent food with an interesting twist.
o Start-up expenditure
o Lease deposit 26,00,000
o Furnishing and Interior 22,00,000
o Support Equipments 20,00,000
o Licensing 7,00,00
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Business Proposal
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