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Busniess Proposal

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Business Proposal

Executive Summary
o Blend of Italian, Chinese, continental and Pakistani.
o Located in the booming, and rapidly expanding city of Lahore.
o Inspired menu from different countries.
o Seven days a week.
o Relaxed, friendly and correct service.
o Hiring of experienced staff.
o Venturing into the Catering business.
o Total sales allocation to be 85% restaurant sales and 15%
catering sales.

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Business Proposal

OBJECTIVES
o Keeping food cost under 35% revenue.
o Keeping employee labor cost between 25-30% of revenue.
o Stay in the restaurant business with excellent food and service.
o Expand our marketing and advertising in neighboring cities like
Lahore Multan.

KEYS TO SUCCESS
o Unique and innovative fine dining atmosphere.
o Great food, great service and atmosphere.
o Appeal to a wide and varied clientele.
o Public relations.
o Controlling costs at all times without exception.

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Business Proposal

Future Plan
 If the business is meeting its projections in an year than, we
will start scouting for a second location and develop plans for
the next unit.

5 Year Plan
o 3 restaurants in different parts of the country like
Lahore,Multan, Dg khan, etc.
o Although the restaurant industry is very competitive, the
lifestyle changes created by modern living continue to fuel its
steady growth.

COMPANY DESCRIPTION

Vision:

o Extraordinary dining experience.


o Aim to be the best in the multi cuisine restaurant
business.

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Business Proposal

Mission:

o Great tasting food, but have efficient and friendly service.


o Choice for all families and singles, young and old, male or
female .
o Employee welfare.

Company ownership:

o Partnership between Faisal khan & Al-Sharif Mobile Each


partner will have a holding of 50%.

Company location:
o Ghora Chowk near Baloch Bus Stand.

Basic product offering :

o Italian, Chinese, Pakistani, Arabian, Russian & Continental


Healthy food (low fat, low cholesterol).

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Business Proposal

Markets to be served:

o Students
o Couples / families
o Destination customers
o Working class singles
o Business person
o Tourists

Entrepreneurship

Formalities & expenses:

o Registration of the company


o Licensing
o Furnishing
o Electrical Fitting
o Kitchen and Crockery
o Insurance

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Business Proposal

Risks & liabilities

o Not able to break even at the expected time.


o Repayment of loan’s.
o Unlimited liabilities of the partners.

Competition/Competitive Advantage

Direct Competition :

o Royal Garden
o Events
o Celebration

Advantages

o Location
o Multi – Cuisine
o Expert Management Team

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Business Proposal

Competitive Edge
o Fusion will leverage it’s multi-pronged competitive edge to
quickly gain market share.
o Our competitive edge is the menu, the chef, the environment,
the management, the service and our friendly place.
o The chef has an excellent taste for what fine dining is and
requires.
o Our environment is elegant and comfortable and our decor is
warm and relaxing.

Strategy And Implementation Summary


o Our strategy is simple, we intend to succeed by giving people a
combination of excellent and interesting food in an
environment that appeals to a wide and varied group of
people.
o We will focus on maintaining quality and establishing a strong
identity in our community.
o We will keep our standards high and execute the concept so
that word-of-mouth will be our main marketing force.
o We will create an appealing and entertaining environment with
unbeatable quality at an exceptional price.

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Business Proposal

Marketing Strategy
Sell For Tomorrow—Not just Today

o Print media advertising


o Flyers
o Entertainment book coupons
o Mass Media Vehicle
o Billboards
o E- business

Sales Strategy
o Word’s Of Mouth
o Discount Coupons
o Free Home Delivery
o Concentrating on the customer's experience
o Offer various specials throughout the week that people can
come to enjoy. Some special dishes and musical event in the
week where people come and spend their time with great
memories

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Business Proposal

MARKET ANALYSIS SUMMARY


o FUSION focuses on local and tourist restaurant seekers.
o People that have a desire for good food and a fascinating
atmosphere.
o The market customers for FUSION would develop from.
o Local Neighborhood Marketing Program.
o Customer Frequent Diner Loyalty Program.
o Suggestive Selling Program to increase average check.
o Tremendous growth in upper level family income.

MARKET SEGMENTATION
o The Business Man
o Happy Couples
o The Family
o High-end Singles
o Tourists

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Business Proposal

Market penetration
o Entry into the market should not be a problem.
o Restaurant has high visibility with heavy foot traffic all day long.
o The local residents and students always support new
restaurants and the tourists do not have fixed preferences.
o In addition, Rs.4,00,000 has been budgeted for a pre-opening
advertising and public relations campaign.

SERVICE BUSINESS ANALYSIS


o The restaurant industry is highly competitive and risky.
o Most new restaurants opened by inexperienced owners
struggle or fail.
o However, those based on solid understandings of the market
needs have a much higher chance of success.
o Restaurants make money by taking inexpensive ingredients,
combining them in creative ways, cooking them properly, and
selling them at a much higher price

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Business Proposal

SWOT ANALYSIS

STRENGHTS:

o First mover advantage


o Economies of Scale
o Varieties of food of the cuisine
o Large number of bachelors/students/IT professionals
o Catering to a wide range of people
o No good restaurant near the location

WEAKNESSES:

o High cost of operation


o Not from a known group
o Pricing
o Competition
o Difficulty In obtaining licenses

Opportunities
o New restaurants in other parts of the city.
o Offer greater variety.
o High growth of the Hospitality Industry and tourism.
o Rising standard of living.

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Business Proposal

Threats
o Other concept restaurants.
o People may be restrictive.
o High attrition rate.

What We Are Chosing


o Loans from friends and relatives20 lakhs(unsecured)
o Loan from financial institutions -40 lakhs(secured against the
business itself)

Interest:

o 6% annual rate from friends and relatives


o 12% annual rate from bank

Location Analysis
o Customer access
o Nearby business
o Population
o Population growth
o Economic conditions
o General business factors

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Business Proposal

Machineries

Support equipments:

o Chimney
o Air Conditioner
o Music System
o Computers
o Water Filters
o Software’s for data analysis

Main equipments in kitchen:

o Heaters
o Stoves
o Fridges
o Grillers
o Chillers
o Trolleys
o Microwaves
o Mixers

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Business Proposal

Organization Structure

Partners:
1: Muhammad Faisal khan 2: AL Sharif Mobile

Chef: Naeem

Head of Chef

Chef:1 Chef:2 Chef:3 Chef:3

Sub Ordinates Staff Sub Ordinates Staff

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Business Proposal

Process Flow Chart

Place order

Give the order to chef

Get drinks for customer

Deliver salad or soup order to


customer

Deliver dinner to customer

Deliver check to customer

Cash or Credit Cash Bring change to customer

Credit

Return credit slip to customer Credit Collect signed slip

Close table and collect tip

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Business Proposal

Qualification & Condition Required For


Manpower
o Good health and stamina
o Keen sense of taste and smell
o Excellent hand/eye co-ordination
o Good memory for details
o Artistic and creative talent
o Excellent communication skills, interpersonal skills and
teambuilding skills
o Ability to remain calm in hectic circumstances
o Excellent organizational skills
o Desire to do a precise and thorough job

SALARY STRUCTURE
Main chef 50000

Chef (10000*2) 20000

Helper (3000*3) 9000

Waiter (5000*10) 50000

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Business Proposal

Manager 15000

Cleaning staff (2000*2) 4000

Security (3000*3) 9000

For three floors for 365 days 500000

Raising Of Funds
o Secured loans 40,000,000 at an interest rate of 10%
o Unsecured loans 20,000,000 at an interest rate of 6%

FINANCIAL SUCCESS
o We believe this will be achieved by offering high-quality service
and excellent food with an interesting twist.
o Start-up expenditure
o Lease deposit 26,00,000
o Furnishing and Interior 22,00,000
o Support Equipments 20,00,000
o Licensing 7,00,00

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Business Proposal

Duties & Responsibilities


o Creating new recipes to please customers
o Hiring and supervising kitchen staff
o Estimating labour and food costs and altering menus to stay
within budget
o Meeting with customers regarding menus for special
occasions such as weddings, birthday parties and banquets
o Arranging for equipment purchases and repairs
o Checking the quality of raw and cooked food products
o Ensuring that sanitation standards are maintained
o Assisting with staff development and training
o Meeting with other managers in the organization

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